Generated by All in One SEO Pro v5.0.0.1, this is an llms-full.txt file, used by LLMs to index the site. # BrandLens ## Posts ### [Blog](https://brandlens.io/blog/) **Published:** March 28, 2025 **Author:** admin --- ### [AI-Generated Video Labeling: Marketer’s Playbook for Transparency and Trust](https://brandlens.io/blog/ai-generated-video-labeling-marketers-playbook-for-transparency-and-trust/) **Published:** February 16, 2026 **Author:** Vahag Karayan **Content:** In an era of deepfakes, AI avatars, and algorithmic manipulation, trust in video is under siege. Digital feeds are flooded with synthetic clips that look real. They blur the line between genuine user-generated and AI-generated video. For CMOs, content marketers, and social media leads, this is more than a tech trend. It is a call to action around AI content disclosure. My stance is simple: every AI-generated video should be labeled on every platform, and user-generated content must come from real humans. I will cover why this protects consumer trust, why authentic UGC matters, what the opossum deepfake taught us, and what marketing ethics for AI should look like now. **Key Takeaways:** - **Label Every AI Video:** AI-generated video content should be clearly labeled as such across the web, TV, social media, and ads to maintain transparency and trust. - **UGC Means Human:** Authentic user-generated video comes from real people, not algorithms. This is a crucial distinction for honesty and cultural integrity. - **Deepfake Opossum Lesson:** A viral AI-generated video of an opossum “playing dead” in a mirror (an anatomically false behavior) shows how unmarked fakes can mislead viewers and distort reality. - **AI’s Powerful but Limited Role:** AI delivers life-changing benefits in research, accessibility, and productivity, but when it comes to human stories and brand trust, genuine human authenticity matters most. - **Marketing’s Responsibility:** As campaigns blend AI and real content, marketers must be transparent and ethical, ensuring that audiences know what is real and what is synthetic. - **BrandLens Solution:** BrandLens serves as a verified human content pipeline. Collecting videos with secure timestamps, identity verification, participant consent, and human-led prompts so brands get authentic UGC they (and their audiences) can trust. ![How to think about AI-Generated Video Content and stay authentic](https://brandlens.io/wp-content/uploads/2026/02/AI-vs-human-video-content-playbook-Large-1024x682.jpeg "AI vs human video content playbook Large - BrandLens")AI Generated Video Content Its pitfalls and how to stay authentic ## The Flood of AI-Generated Videos and the Erosion of Trust ### Why AI-Generated Video Is Hard to Spot The rise of **AI-generated video** is creating a new trust problem in digital media. Deepfakes can swap faces, synthesize voices, and generate very realistic scenes. That weakens the long-held assumption that seeing is believing. Most people struggle to tell an AI-made video from real footage. In [one survey of 2,000 consumers, only *0.1%*](https://bankingjournal.aba.com/2025/02/study-finds-most-people-cant-spot-deepfakes/) correctly identified every deepfake vs real clip, even after being warned. People also found deepfake videos harder to spot than images. They missed fake videos 36% more often, even when they felt confident. ### What This Means for Marketers Why does this matter for marketers? Trust is the currency of engagement. If audiences can’t trust what they see on your channels, every video becomes suspect. Consumer skepticism is on the rise, especially among digital natives. Pew research shows younger adults now trust social media content almost as much as traditional news, yet 86% of consumers still say they gravitate toward brands that feel “authentic and honest” online. In other words, people want authenticity, but they’re swimming in a sea of perfect forgeries. This “trust-whiplash” means brands that double down on real, verifiable human content can stand out as beacons of honesty. ## Mandating Transparency (EU, US): Label All AI-Generated Video Content ### Regulation Is Forcing AI Content Disclosure It’s time for the industry to draw a hard line: **every AI-generated video must be clearly labeled as artificial.** Whether it’s a manipulated political clip on TV, a synthetic spokesperson in an ad, or a deepfake influencer on Instagram, viewers deserve an upfront disclaimer. Regulators worldwide are moving in this direction. The **European Union’s AI Act** explicitly mandates clear labeling of deepfake and AI-generated content at first exposure. Article 50 of the EU AI Act imposes transparency obligations so that any AI-manipulated video or image is disclosed as “[artificially generated,](https://ai-act-service-desk.ec.europa.eu/en/ai-act/article-50)” in terms that users can’t miss. This means a brand or creator deploying a synthetic video in Europe must flag it as AI-made from the start, or risk penalties under law. The United States **Federal Trade Commission (FTC)** is also cracking down. In August 2024, the FTC finalized a new rule banning testimonials “*by someone who does not exist*,” enabling fines up to **$51,744 per violation** for any undisclosed synthetic endorsements. If a company uses an AI-generated “customer” or a fictional avatar without disclosure, the FTC can treat it as deception. As I noted in a previous BrandLens blog post, the updated FTC Endorsement Guides expanded the definition of an “endorser” to include [**virtual influencers** and other computer-generated personas](https://brandlens.io/blog/ftcs-new-rules-on-deceptive-endorsements-reviews-and-ugc/ "FTC’s New Rules on Deceptive Endorsements, Reviews and UGC"). The message is clear. **AI content cannot masquerade as human**. If it’s not real, you must tell the audience. The [FTC’s guidance on fake reviews](https://brandlens.io/blog/the-ftc-on-fake-reviews-staying-compliant-and-building-trust/ "The FTC on Fake Reviews: Staying Compliant and Building Trust") also prohibits any review or testimonial created to mislead consumers, including those generated by artificial intelligence. ### Why Labels Build Trust These regulatory moves aren’t red tape for its own sake. They act as guardrails that preserve trust in an age of AI. Labeling AI videos supports honesty and consent. Viewers deserve to know when a clip is synthetic. When platforms clearly tag AI-generated media, they set a baseline expectation that brands will not deceive audiences. Some brands now treat AI content disclosure as a trust signal. One industry analysis notes that more companies are moving from hiding AI usage to announcing it openly as a [badge of transparency](https://www.techdogs.com/td-articles/trending-stories/understanding-the-rise-of-ai-content-labeling). Labeling AI videos is becoming a best practice for ethical marketing. ***Per our estimation, 95% of AI videos slip through unlabeled.*** Detection tools and platform policies are struggling to keep up. Meta’s own documentation shows its automated AI content labels currently apply only to still images. That leaves video and audio with fewer built-in guardrails. Deepfake detectors can also fail after simple edits. A 2025 benchmark found that one round of post-processing dropped detection accuracy to 52%. As long as platforms cannot reliably catch every fake, the onus is on brands and creators. Default to clear identification. If you use an AI avatar, say so. If a story is synthetic, flag it. In a world of convincing fakes, clarity is the safer strategy. ## UGC Means Human: Why Authentic User-Generated Video Can’t Be AI ### When AI-Generated Video Is Misrepresented as UGC Equally important is protecting the integrity of user-generated content (UGC). By definition, UGC videos are created by real humans sharing genuine experiences and not by AI algorithms. This distinction may seem obvious, but it’s becoming blurred as many marketers attempt to pass off polished AI clips as “organic” content. I argue emphatically that the moment AI enters the picture, it ceases to be true UGC. An AI-generated video might mimic the style of a TikTok testimonial or a customer review, but it is fundamentally not the voice of a customer. Calling it “UGC” is not only incorrect but also a breach of trust with your audience and community. ***Once UGC becomes synthetic, it stops being user-generated.*** Authenticity is the whole appeal of UGC. People trust UGC because it’s real: real opinions, real faces, real creativity from users, not perfected corporate messaging. Polls consistently show that consumers place higher [trust in user-generated videos and reviews than in brand-produced ads.](https://brandlens.io/blog/why-authentic-content-marketing-wins-in-2025/ "Why Authentic Content Marketing Wins in 2025") But if brands dilute UGC with fakes, that trust evaporates. As our own CEO at BrandLens, Vahag Karayan, put it in a recent [LA Examiner feature](https://brandlens.io/blog/brandlens-featured-in-la-examiner-why-human-created-video-matters-in-the-ai-era/ "BrandLens Featured in LA Examiner: Why Human-Created Video Matters in the AI Era"): “AI-generated video isn’t user-generated content. Real UGC comes from people sharing genuine stories, with AI only supporting the process.” In other words, the role of AI in UGC should be limited to facilitation (like helping edit videos or moderate content), never creating the content or persona itself. The human must remain at the core. ### How Synthetic UGC Erodes Culture and Trust Insisting on human-only UGC is also about **cultural integrity**. User-generated videos have become a cultural force, from viral challenges and unboxing videos to citizen journalism. These real voices and perspectives shape trends and public discourse. If we start flooding UGC channels with AI simulations, we risk warping culture with a flood of synthetic voices that have no lived experience. It’s the digital equivalent of astroturfing. Imagine a “grassroots” social media trend that was actually sparked by dozens of AI-created clips seeded by a bot network. It undermines the very concept of *community-driven content*. To keep our online culture honest and human, we must preserve spaces for authentic human expression. ***User-generated must remain user-generated*!** ### Why This Matters for Compliance From a regulatory standpoint, misrepresenting AI content as “user-generated” could also run afoul of truth-in-advertising rules. The FTC’s endorsement guidelines require transparency about the source of endorsements. A virtual (AI) persona can count as an endorser, and if that fact is hidden, it’s deceptive. The U.S. regulator has already warned that AI-generated “consumer” reviews or testimonials are illegal if undisclosed. The spirit of these rules is clear: you can’t fake a consumer’s voice. Brands that rely on verified customer footage stay compliant and stand apart in a crowded feed of simulations. Ultimately, UGC’s power comes from humanity: the quirks, emotions, and real-life contexts that no AI can truly replicate. Companies that respect and elevate real customer voices will win deeper loyalty than those that try to automate relatability. ## When AI Content Crosses the Line: The Opossum Deepfake Example ### A Fast Lesson in How AI-Generated Video Misleads Nothing illustrates the dangers of unlabeled AI-generated video better than a recent viral deepfake involving an opossum. The clip in question showed a [video of an opossum encountering a mirror at night](https://www.reddit.com/r/RealOrAI/comments/1orhzox/help_not_a_lot_to_go_off_here/), then dramatically “playing dead” at the sight of its own reflection. The video spread like wildfire on [social media](https://www.instagram.com/p/DQtyYsKj794/), especially among kids and animal lovers, because it was funny and seemingly real. An opossum apparently got so startled by the mirror image that it toppled over in a cartoonish faint. The problem? Opossums don’t actually behave that way. Wildlife experts and sharp-eyed viewers flagged the video as AI-generated. In reality, when opossums use their “playing dead” defense, the process is slow and involuntary. They do not see themselves and do a theatrical trust-fall on cue. A real opossum under threat might freeze, hiss, and slump onto its side. Opossums rarely “play dead” unless they face a serious predator, and they would not bother with a mirror. The quick flip and odd mirror reflection gave it away. ![AI Opossum playing dead](https://brandlens.io/wp-content/uploads/2026/02/AI-opossum-playing-Dead.jpg "Screenshot - BrandLens")AI Opossum playing dead Funny clip but misleading for many ### Why Unlabeled AI-Generated Video Warps Reality Why does a silly opossum video matter? Millions of people, including children, saw it and learned the wrong lesson about nature. As one Reddit user lamented after the hoax was revealed, “we’re not even 10 years into AI videos and this stuff is only going to get harder \[to spot\]. I wonder how children growing up with video not being able to be trusted will affect their view of the world?”. Many viewers will now carry a false idea of animal behavior. That is the point: once unlabeled synthetic clips feel normal, the same confusion scales to higher stakes. Today it’s an opossum. Tomorrow, it could be a deepfaked video of a public figure or an event that never happened. Unlabeled AI content pollutes the collective understanding of reality, whether it is animal behavior, personal reputations, or public history. The opossum deepfake serves as a vivid cautionary tale for marketers and content creators. If a harmless-looking viral video can distort reality and erode trust, imagine the damage from an AI-generated testimonial or “real” customer story that people take at face value. The risk isn’t just academic. We’re already seeing instances of [AI-generated “UGC” ](https://www.linkedin.com/posts/philkyprianou_a-friendly-warning-for-brands-using-ai-ugc-activity-7395887209851088896-yGop/)ads (e.g. fake video reviews with AI avatars) being used in marketing. If these aren’t clearly marked, consumers feel duped once the truth comes out. The backlash can be severe, from public outcry to regulatory enforcement. The lesson is simple: don’t blur the line. If it’s simulated, make that clear from the start. The short-term engagement boost of a convincing fake isn’t worth the long-term hit to trust when your audience discovers the deception. ## AI’s Incredible Benefits and When Human Authenticity Matters Most ### Where AI Helps and Where It Hurts Trust To be clear, taking a hard line on labeling and limiting AI in certain content is not an anti-AI stance. I acknowledge that artificial intelligence is a powerful, life-changing force for good in many domains. In fact, the same technologies that create deepfakes are also driving breakthroughs in medicine, accessibility, and productivity at work. AI’s impact on research is nothing short of revolutionary. ### Where AI Delivers Real Benefits Consider [DeepMind’s AlphaFold](https://deepmind.google/science/alphafold/). It predicted the 3D structures of over 200 million proteins, accelerating biological research and drug discovery. That is a real win. It potentially saved “hundreds of millions of years” of research time and is accelerating drug discovery and biological research worldwide. AI also improves accessibility. Computer vision can [describe images for blind users](https://www.cpwd.org/blog/how-ai-is-changing-accessibility-progress-challenges-and-the-path-ahead#), and apps can generate real-time captions for deaf users. In productivity, studies found AI assistance can boost employee [productivity by 24–25%](https://hai.stanford.edu/news/will-generative-ai-make-you-more-productive-work-yes-only-if-youre-not-already-great-your-job) on certain tasks, especially for less experienced workers. These are profound positives: curing diseases, empowering individuals, and making our work lives more efficient. ### Where Marketers Should Draw the Line So where do we draw the line? Context matters. When authenticity, accountability, and emotional trust matter most, human-generated content should lead. AI can help with editing, captions, or b-roll. But we should move carefully when content touches identity, credibility, or lived experience. For example, the use of AI to simulate a doctor’s voice to deliver information is unacceptable without proper disclosure and explanation. That would be a serious breach of trust. Similarly, an AI news anchor can read headlines, but a deepfake of a real journalist conveying “their” opinion crosses an ethical line. Authenticity matters most when the message’s impact relies on human qualities, such as empathy, honesty, lived experience, personal expertise, or creative expression. These are things an AI, no matter how advanced, does not truly possess. ### Setting the boundaries From a marketing point of view, use AI as a tool, not a mask. AI can streamline editing, generate captions, and support localization. That is helpful, as long as you practice AI content disclosure. Do not use AI to fake a human connection. The emotional resonance of a customer story, an employee behind-the-scenes clip, or a fan testimonial comes from real people. That is why authentic UGC matters more as AI-generated video gets easier to produce. Most people still favor brands that [come across as “authentic & honest”](https://billo.app/blog/ai-generated-ugc/). Authenticity has become a premium in content. As perfect fakes multiply, genuine human stories and faces become even more impactful because they risk something real and thus earn trust. ***The boundary is straightforward: use AI to assist creators, not impersonate them. This is marketing ethics for AI in practice.*** ## Marketer’s Playbook in an AI+UGC World - Synthetic video must be clearly identified in all customer-facing campaigns. - Real customer footage should outweigh artificial substitutes to protect trust. - Marketing teams need internal AI ethics guidelines to prevent misuse and reputational risk. - Industry standards and provenance tools will define the future of AI-generated video transparency. - Trust is an operational responsibility. ![Marketers guide to proper AI-Generated video disclosures](https://brandlens.io/wp-content/uploads/2026/02/Full-Disclosure-is-non-negotible-for-AI-Generated-Videos-Large-1024x682.jpeg "Full Disclosure is non-negotible for AI-Generated Videos Large - BrandLens")Honesty builds trust in AI Usage Properly label your AI Generated Video The marketing world now sits at the [intersection of AI and UGC](https://brandlens.io/blog/what-to-expect-brandweek-2026-ai-ugc/ "intersection of AI and UGC"), and the way forward demands responsibility and transparency. As more campaigns blend AI-generated elements with real user content, brand leaders must establish guidelines to uphold trust every step of the way. The worst-case scenario is a “wild west” where anything goes. Where brands pump out convincing AI-generated influencer videos or customer reviews for quick gains. That short-sighted approach will inevitably backfire. Regulators are already on alert, and consumers will unleash backlash when they feel tricked. The only sustainable path is ethical integration of AI, which means being honest about what’s real and what’s synthetic in your campaigns. That is the core of marketing ethics for AI. ### Full Disclosure Is Non-Negotiable for AI-Generated Video So what does responsible practice look like? First, full disclosure whenever AI content is used in customer-facing communications. If your marketing team uses an AI avatar to represent a persona, introduce it clearly as a virtual character. If you are augmenting real footage with AI-generated scenes, label those scenes. It can be as simple as an on-screen label “(simulated)” during an AI segment of a video, or a caption in a social post. The FTC suggests that disclosure in videos should be clear and conspicuous, visible for the entire duration of the AI content, [not hidden in fine print](https://digital-client-solutions.hoganlovells.com/influencer/tool/influencers-tool-regulatory-and-litigation-hey-influencers-the-ftc-is-talking-to-you-new-guidance-from-the-ftc). Proactively labeling AI elements isn’t a weakness. It shows your brand has nothing to hide. In fact, it may become a selling point: a recent piece in TechDogs noted that many brands in 2026 are leaning into AI labeling as a trust signal to audiences, essentially saying “[we use AI tools, and we’re proud to tell you when we do](https://www.techdogs.com/td-articles/trending-stories/understanding-the-rise-of-ai-content-labeling).” ### Prioritizing Authentic UGC Over AI-Generated Video Second, elevate real UGC even more in your strategy. In a world where some competitors might cut corners with AI, doubling down on genuine user content can differentiate you. Encourage your [actual customers](https://brandlens.io/blog/how-to-get-video-testimonials-from-customers-a-step-by-step-guide/ "How to Get Video Testimonials from Customers: A Step-by-Step Guide"), [fans](https://brandlens.io/blog/experiences-over-impressions-why-fan-created-video-is-the-future-of-branding/ "Experiences Over Impressions: Why Fan-Created Video Is the Future of Branding"), and employees to share their stories on video. Invest in programs that make it easy for them to do so (for example, via [UGC platforms](https://brandlens.io) like BrandLens). This not only yields authentic content but builds a community. When people see their peers championing a brand, it’s far more persuasive than the slickest AI-generated ad. Data backs this up: authentic user-generated videos often deliver engagement rates up to 4x higher than traditional polished ads. People simply connect more with relatable, human stories. By prioritizing authentic user-generated content (UGC), you’re also mitigating the risk posed by the deepfake crisis. This ensures your brand’s content repository is filled with verifiable, timestamped human moments that no competitor’s deepfake army can replicate. ### Building Internal AI-Generated Video Ethics Guidelines Third, implement internal guidelines for AI ethics in content creation. Just as companies have social media policies or branding guidelines, it’s time to have an “AI content ethics” guideline. This might include rules like: never impersonate a real person using AI; always obtain consent if using someone’s likeness with AI; never fabricate customer quotes or reviews; always label AI visuals; and maintain logs of what was AI-generated for accountability. Training your marketing teams and agencies on these principles is crucial. The goal is to create a culture where the default question for any new piece of content is: “Was any part of this synthetically generated, and if so, have we been transparent about it?” By baking that into your review process, you’ll catch potential issues before they go live. ### Supporting Industry Standards for AI-Generated Video Transparency Finally, as a marketer, advocate for industry standards and tools that support authenticity. Support efforts like the Content Authenticity Initiative and C2PA, which are developing technical standards for embedding provenance metadata into media. In fact, a coalition of governments and tech companies (including the NSA and others) recently endorsed C2PA’s Content Credentials framework to attach cryptographic proof of origin to images and video frames. This is on track to become an ISO standard by 2026, meaning future devices and platforms might automatically detect if a video has an authenticity certificate or not. Marketers have a responsibility not just to avoid deception, but to actively contribute to solutions that distinguish real from fake. After all, if consumers lose faith in the medium of video itself, every honest brand storyteller suffers. We must collectively protect the credibility of our craft. ## BrandLens: A Pipeline for Verified Human Video Content ### A Practical Path to Authentic UGC Sourcing real video content at scale has become harder in an AI saturated world. This is where BrandLens comes in. Our platform is inherently designed to guarantee that all collected content is human-generated when shot through our camera. BrandLens is built as a controlled capture pipeline where every video is created live by a person, inside guided templates, and delivered directly to brands. Instead of trying to detect authenticity after the fact, the platform is designed to produce human content by default. ![Human created and submitted video](https://brandlens.io/wp-content/uploads/2026/02/Authentic-human-video-submissions-through-BrandLens-1024x674.jpg "Example of User Generated Content (Video) - BrandLens")Human Video submission at Scale![Campaigns designed to collect human video submissions](https://brandlens.io/wp-content/uploads/2026/02/Running-Human-video-submissions-campaign-dashboard-1024x523.jpg "Screenshot - BrandLens")Campaigns on BrandLens collecting video submissions - **Live Human Capture by Design**: Every video is recorded live inside the BrandLens camera. No uploads. No generated clips. - **AI Assisted Prompts, Human Performance**: Campaign prompts can be refined with AI or creative tools to improve clarity and storytelling. The structure may be optimized, but the video itself is always performed by a human. - **Direct Secure Submission Flow**: Content moves straight from the user’s device into the BrandLens system via a link or QR code. There is no app to install, no file handling, and no content injection. - **Moderation Without Content Generation**: AI can support filtering, organization, and review workflows. It never alters or creates video, keeping every submission fully human. - **Authenticity at Scale**: Brands can run large campaigns while maintaining real human content across hundreds or thousands of submissions. The result is a trusted library of genuine video ready for use across marketing and experiences. ### How Brands Operationalize Authentic UGC In short, BrandLens gives you control, speed, and authenticity all at once. It’s a way to embrace the real power of UGC (community trust and engagement) without falling into the trap of synthetic shortcuts. Every video collected is an asset that can build long-term loyalty because viewers can sense it’s legitimate. And as regulations like the FTC rules evolve, using BrandLens helps ensure you’re always on the right side. Our platform includes features like [on-screen disclosure](https://brandlens.io/how-it-works/ "How It Works") cues or template overlays if needed, so that any required labeling or permission is baked in. We view ourselves as partners in ethical, human-centered marketing. By combining human creativity with smart technology (for workflow, not content generation), BrandLens delivers what we like to call a “trust pipeline” for brand video. ## Conclusion: Human Authenticity is Your Brand’s Most Valuable Asset ### The Trust will become the ultimate differentiator For CMOs and brand leaders, the mandate is clear: treat verified human video as your most valuable brand asset. Authentic videos created by your real customers, employees, and fans are not just content. They are trust incarnate, the digital social proof that your brand is what it claims to be. No amount of AI glitz can replicate the credibility of a genuine human story on camera. By clearly distinguishing synthetic content from customer stories, you protect your brand’s credibility and earn long-term trust. ### Building Trust Through Authentic Video Creation Now is the time to lead on this issue. Establish strict guidelines for your teams and agencies around AI content. Educate your audience that your brand values honesty, perhaps even make it part of your messaging that “all our testimonials are 100% human, never AI.” Consumers are hungry for honesty amid the chaos; they will reward brands that provide it. And if you need a partner to scale up authentic video creation, consider what BrandLens offers as a platform purpose-built for this authenticity challenge. We can help you source and share real human videos with confidence, backed by verification and consent at every step. ### Embrace Authenticity in Marketing Don’t wait for a scandal or regulation to force your hand. Embrace the authenticity imperative now. In a world increasingly saturated with deepfakes and synthetic influencers, your commitment to real human content can set you apart. Let your competitors chase the latest AI quick fix while you double down on trust. In the end, marketing is a people business and those who remember that will earn lasting loyalty. Choose human and authenticity. Your audience will thank you for it. Ready to amplify your marketing with genuine human stories? Start by leveraging your greatest asset, your real customers and community. If you’re looking for a streamlined way to collect authentic video testimonials, stories, and UGC at scale with all the verification and compliance built in, [***schedule a Demo call with us.***](https://go.brandlens.io/meetings/vahag/demo?uuid=bda8e36c-7198-446b-b5bb-148c3fc9ce6d) Let’s build the future of marketing on truth, together. ![author avatar](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025.jpeg) Vahag Karayan CEO & Co-Founder As an AI pioneer and the CEO of BrandLens, Vahag Karayan helps marketers unlock the power of authentic video UGC at scale. Drawing on 20+ years of tech leadership—from advanced R&D at NASA/JPL to enterprise SaaS—he bridges the gap between complex artificial intelligence and human storytelling. Vahag is passionate about eliminating the friction of video collection so brands can effortlessly turn everyday fans into powerful advocates. [See Full Bio](https://brandlens.io/author/vahag-karayan/) [ ](https://brandlens.io/author/vahag-karayan/) [ ![social network icon](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMTYiIGhlaWdodD0iMTYiIHZpZXdCb3g9IjAgMCAxNiAxNiIgZmlsbD0ibm9uZSIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj4KPGcgY2xpcC1wYXRoPSJ1cmwoI2NsaXAwXzM0M185OTUpIj4KPHBhdGggZD0iTTE0LjgxNTYgMEgxLjE4MTI1QzAuNTI4MTI1IDAgMCAwLjUxNTYyNSAwIDEuMTUzMTNWMTQuODQzOEMwIDE1LjQ4MTMgMC41MjgxMjUgMTYgMS4xODEyNSAxNkgxNC44MTU2QzE1LjQ2ODggMTYgMTYgMTUuNDgxMyAxNiAxNC44NDY5VjEuMTUzMTNDMTYgMC41MTU2MjUgMTUuNDY4OCAwIDE0LjgxNTYgMFpNNC43NDY4NyAxMy42MzQ0SDIuMzcxODhWNS45OTY4N0g0Ljc0Njg3VjEzLjYzNDRaTTMuNTU5MzggNC45NTYyNUMyLjc5Njg4IDQuOTU2MjUgMi4xODEyNSA0LjM0MDYyIDIuMTgxMjUgMy41ODEyNUMyLjE4MTI1IDIuODIxODggMi43OTY4OCAyLjIwNjI1IDMuNTU5MzggMi4yMDYyNUM0LjMxODc1IDIuMjA2MjUgNC45MzQzNyAyLjgyMTg4IDQuOTM0MzcgMy41ODEyNUM0LjkzNDM3IDQuMzM3NSA0LjMxODc1IDQuOTU2MjUgMy41NTkzOCA0Ljk1NjI1Wk0xMy42MzQ0IDEzLjYzNDRIMTEuMjYyNVY5LjkyMTg4QzExLjI2MjUgOS4wMzc1IDExLjI0NjkgNy44OTY4NyAxMC4wMjgxIDcuODk2ODdDOC43OTM3NSA3Ljg5Njg3IDguNjA2MjUgOC44NjI1IDguNjA2MjUgOS44NTkzOFYxMy42MzQ0SDYuMjM3NVY1Ljk5Njg3SDguNTEyNVY3LjA0MDYzSDguNTQzNzVDOC44NTkzNyA2LjQ0MDYzIDkuNjM0MzggNS44MDYyNSAxMC43ODc1IDUuODA2MjVDMTMuMTkwNiA1LjgwNjI1IDEzLjYzNDQgNy4zODc1IDEzLjYzNDQgOS40NDM3NVYxMy42MzQ0VjEzLjYzNDRaIiBmaWxsPSIjNDM0OTYwIi8+CjwvZz4KPGRlZnM+CjxjbGlwUGF0aCBpZD0iY2xpcDBfMzQzXzk5NSI+CjxyZWN0IHdpZHRoPSIxNiIgaGVpZ2h0PSIxNiIgZmlsbD0id2hpdGUiLz4KPC9jbGlwUGF0aD4KPC9kZWZzPgo8L3N2Zz4K) ](https://www.linkedin.com/in/vahag/) **Categories:** Blog **Tags:** AI-Generated, playbook, regulation --- ### [How to Collect User-Generated Content at Scale Without the Chaos](https://brandlens.io/blog/how-to-collect-user-generated-content-at-scale-without-chaos/) **Published:** May 13, 2026 **Author:** Vahag Karayan **Content:** Most brands do not have a user-generated content problem. They have a participation and workflow problem. The difference becomes obvious the moment a campaign moves beyond a few friendly customers and starts asking dozens, hundreds, or thousands of people to submit usable content. User-generated content at scale becomes an operational and participation problem. On paper, the ask sounds simple: “Send us a video.” In practice, that request creates more friction than most teams expect. People do not always know what to say, where to send the file, how long the video should be, whether they need to sign something, or what the brand plans to do with the content afterward. That is where user-generated content at scale often breaks down. Scale does not come from asking more people for content. It comes from designing a system that makes participation easy, gives people clear creative direction, captures permissions upfront, routes submissions into one place, and makes the best assets easy to review and reuse. A hashtag is not that system. A shared drive is not that system. A form upload is usually not that system either. Those tools may help with collection, but they do not solve the bigger operating challenge: how to turn real participation into rights-cleared, brand-safe, usable content without overwhelming the team. The brands that win with UGC are not always the brands with the biggest audience. They are the brands that make it easiest for the right people to participate in the right way. That is the core shift: UGC at scale is not just a content strategy. It is a participation system. ### 🚀 Executive Summary: UGC at Scale Managing **user generated content at scale** is rarely a content problem, it is a workflow bottleneck. Most brands fail not because they lack submissions, but because they lack a system to capture, moderate, and license them. - ✓ **The Framework:** Shift from “marketing tactics” to a repeatable 7-step Participation System (from Purpose to Measurement). - ✓ **The Friction Point:** Why manual video collection kills ROI and how to automate rights-capture at the point of submission. - ✓ **AI Integration:** Using AI for sentiment analysis and automated moderation to clear submission backlogs in seconds. **Keep reading to access:** The exact operating checklist used by top agencies to manage 1,000+ video submissions without manual chaos. ### Table of Contents - [What UGC at Scale Actually Means](#what-it-means) - [Why Most UGC Programs Break Down](#why-break-down) - [The UGC at Scale Framework](#ugc-framework) - [1. Purpose](#purpose) - [2. The Creative Brief](#prompt) - [3. Participation Flow](#participation-flow) - [4. Permissions](#permissions) - [5. Moderation](#moderation) - [6. Repurposing](#repurposing) - [7. Measurement](#measurement) - [Why Video UGC Needs a Different Approach](#video-approach) - [UGC Examples by Use Case](#use-case-examples) - [What to Look for in a Collection System](#collection-system) - [UGC Strategy for Agencies](#agency-strategy) - [AI and the Future of UGC](#ai-future) - [Operating Checklist](#checklist) ## What user-generated content at scale actually means User-generated content at scale does not mean collecting more random posts from the internet. It does not mean waiting for customers to tag a brand and hoping something useful appears. It also does not mean running a one-off hashtag campaign and calling every mention an asset. At scale, UGC becomes a repeatable operating model. A brand, agency, or organization can invite participation from many people while still controlling the essentials: quality, permissions, moderation, organization, and reuse. The content may come from customers, fans, employees, event attendees, students, creators, or community members, but the workflow should remain clear and manageable. This distinction matters because organic UGC and collected UGC are not the same thing. Organic UGC happens when people create content on their own terms. That can be valuable, but it is often hard to control, hard to approve, and hard to reuse. Collected UGC is designed around a specific participation moment, prompt, and submission flow. Organic UGC is discovery. [UGC at scale](https://brandlens.io/features/ "Features") is designed participation. That does not mean every video should feel scripted. Over-control can make UGC sound like brand copy, which defeats the point. But no structure creates a different problem. People hesitate, ramble, submit unclear videos, skip important details, or send content that the brand cannot confidently use. At the heart of this system is the Prompt. In professional production, we call this a Creative Brief. For UGC, the prompt serves as a simplified creative brief for your customers, fans, or employees, giving them the necessary guardrails and inspiration to produce high-quality content without needing a film degree. > **Good UGC systems remove the blank page without removing the human voice.** The goal is not to turn customers into performers. The goal is to remove the blank page. A good UGC system gives participants enough guidance to feel confident while still leaving room for their own voice, story, personality, and context. A scaled program should answer practical questions before the campaign goes live. What are we collecting? Who are we asking? What do we want them to say, show, or react to? How will they record and submit? What permissions are required? Who reviews the content? Where does approved content go next? Those questions may sound operational because they are. That is the part of the UGC strategy that many teams underbuild. They talk about authenticity, trust, community, and engagement, but those outcomes depend on the workflow underneath them. ## Why most UGC programs break down Most UGC programs break down because the creative idea gets more attention than the participation flow. A team decides it wants customer videos, fan reactions, employee stories, event clips, or community submissions. The idea is strong, but the system behind it is loose. ![Diagram showing how scattered UGC collection creates operational chaos compared to a structured video participation workflow with guided prompts, rights capture, moderation, and centralized content management.](https://brandlens.io/wp-content/uploads/2026/05/UGC-Chaos-Problem-L-1-1024x682.jpeg "UGC Chaos Problem L - BrandLens")Most UGC problems are workflow problems Structured participation systems reduce friction improve content quality and make approved assets easier to reuse The result is usually a patchwork. Videos arrive through email, social DMs, shared folders, text messages, upload links, and tagged posts. Some submissions include names and permissions. Others do not. Some are vertical, some are horizontal, some are too long, some are too quiet, and some are strong but buried in an inbox. That is not scale. That is content debt. > **Most UGC workflows fail long before content quality becomes the problem. They fail at participation design.** The first breakdown is a lack of guidance. People may be willing to participate, but they often do not know what to say. “Tell us why you love the brand” sounds simple to a marketer, but to a customer staring at their phone, it can feel vague and awkward. A better prompt gives shape without stealing the participant’s voice. “What problem were you trying to solve before using us?” is easier to answer than “Tell us your story.” “Show us your match-day ritual in ten seconds” is easier than “Submit a fan video.” “What surprised you most after your first week?” is stronger than “Review the product.” The second breakdown is submission friction. Every extra step reduces the chance that someone finishes. If a participant has to [download an app](https://brandlens.io/how-it-works/), create an account, record elsewhere, transfer a file, upload a large video, or complete a long form, many will abandon the process. This abandonment is quiet. People rarely tell the brand they gave up. They simply do not submit, and the team is left wondering why participation was lower than expected. The third breakdown is unclear rights. A team may collect a great video and still hesitate to use it because consent was not captured properly. Can the brand post it on social? Use it in paid media? Add it to a product page? Include it in an event recap? Share it with sales? Without clear rights, useful content becomes uncertain content. The fourth breakdown is scattered organization. A campaign may collect hundreds of assets, but if those assets are not tagged, reviewed, connected to permissions, and stored in a searchable library, the team still has a problem. Content that cannot be found is almost the same as content that was never collected. The fifth breakdown is manual moderation. At low volume, reviewing videos one by one may feel manageable. At scale, manual review becomes a bottleneck. Teams need a clear way to approve, reject, tag, route, and reuse submissions without rebuilding the process every time. The final breakdown is poor reuse planning. Many teams collect content for one campaign, publish a few posts, and move on. They do not think about how the same assets could support paid social, landing pages, sales enablement, recruiting, event recaps, sponsor reports, internal communications, or future community campaigns. That is where value leaks out of the system. A strong UGC asset should often have more than one use. If the workflow only supports collection, it leaves too much value behind. ### **So, why do most UGC campaigns become chaotic?** - The ask or creative brief is too broad - Participants don’t know what to say - Submission requires too many steps - Rights are handled after collection - Content arrives in scattered places - Moderation is manual - Nobody planned reuse The new model: participation-first UGC The old model of UGC was brand-first. The brand launched a campaign, announced a hashtag, asked people to submit content, and hoped the audience understood what to do. Sometimes that worked. More often, it created scattered participation and uneven results. The better model is participation-first. Instead of starting with what the brand wants to collect, participation-first UGC starts with the person holding the phone. It asks what that person needs in order to understand the ask, feel comfortable recording, submit without friction, and know what happens next. That change may sound small, but it improves the entire system. The question shifts from “How do we get more UGC?” to “How do we make the right participation behavior easier?” That is the better question because it focuses on the workflow that actually produces usable content. A participation-first UGC program is mobile-first because most people will record on their phones. It is guided because most people are not trained creators. Vague asks create vague submissions. It is app-free whenever possible because downloads create unnecessary friction for broad audiences. It also captures consent before submission, not after. The participant should understand how the video may be used before the content enters the library. That makes the process cleaner for the brand and more transparent for the person contributing. This is where many teams underestimate experience design. The link or QR code is only the doorway. The real strategy begins [after someone clicks or scans](https://brandlens.io/how-it-works/). What does the participant see first? Is the prompt clear? Are the instructions short enough? Can they record directly from their phone? Do they understand the time expectation? Are permissions easy to review? Does the submission feel complete when they finish? Every one of those details affects participation. A clunky experience reduces submissions. A vague prompt reduces quality. A missing rights step reduces reuse. A scattered library reduces team efficiency. UGC is not just a content format. It is a behavior. People have to choose to create, choose to submit, and choose to let the brand use the asset. The workflow either supports that behavior or blocks it. ![UGC Collection step by step workflow from The Creative Brief to Measurement.](https://brandlens.io/wp-content/uploads/2026/05/UGC-Workflow-Diagram-L.jpeg "UGC Workflow Diagram L - BrandLens")UGC sourcing and collection workflow ## The UGC at scale framework A strong user-generated content at scale program needs more than a campaign idea. It needs a framework that helps teams collect better content without adding unnecessary complexity. The framework should be simple enough for marketers to use, but structured enough to protect quality, permissions, and reuse. The seven core elements are purpose, prompt, participation flow, permissions, moderation, repurposing, and measurement. Each element affects the others. A better purpose improves the prompt. A better prompt improves content quality. A better rights flow improves reuse. Better measurement improves the next campaign. Framework AreaCore QuestionCommon Failure1. PurposeWhy are we collecting this?Generic submissions2. Creative Brief (Prompt)What should people say?Unusable submissions3. Participation FlowHow easy is submission?Drop-off4. PermissionsCan we legally reuse this?Rights confusion5. ModerationHow is content reviewed?Operational bottlenecks6. RepurposingWhere else can content be used?One-time assets7. MeasurementWhat counts as success?Vanity metrics ### 1. Purpose: define what you are collecting and why Every UGC program should start with a specific purpose. “We need more content” is too broad to guide a useful campaign. The team needs to know what kind of content it needs, who it should come from, and how the content will be used. A customer advocacy team may need testimonial clips for landing pages. An event team may need attendee reactions for same-day social and recap videos. A sports team may want fan predictions before a match. A university may need student introduction videos for orientation. A community team may want member stories that strengthen belonging. Each of those goals requires a different prompt, submission flow, review process, and reuse plan. The sharper the purpose, the easier it becomes to design the rest of the workflow. Purpose also protects the participant experience. People are more likely to contribute when the ask feels clear and meaningful. “Share one tip for new members joining the community” gives the participant a role. “Send us a video” gives them a task with too much ambiguity. The strongest UGC programs reverse the usual order. They do not start with a channel or format. They start with the story, reaction, proof point, or participation behavior they need to create. ### 2. The Creative Brief: Using Guided Prompts to drive quality The Creative Brief, delivered through specific prompts, is the most critical element of UGC at scale. They are also one of the most overlooked. A weak prompt creates vague content, while a strong prompt gives the participant confidence and gives the brand a more usable asset. The best prompts are specific, answerable, and natural. They do not sound like survey questions or brand slogans. They sound like something a real person can answer in one or two clear thoughts. Weak BriefBetter Brief“Tell us your story”“What changed after your first week?”“Submit a fan video”“What’s your score prediction?”“Review the product”“What problem were you trying to solve?”“Talk about company culture”“What’s one moment that made you proud to work here?” For a product review, the prompt might be, “What changed after you started using this?” For a fan campaign, it might be, “What is your score prediction, and who scores first?” For an employee story, it might be, “What is one moment that made you proud to work here?” For an event, it might be, “What is the one idea you are taking back to your team?” The Creative Brief must align with the intended output. If the team wants short social clips, the prompt should encourage a short answer. If the team wants deeper testimonials, the prompt should invite a before-and-after story. If the team wants fast reactions, the prompt should be tied to a specific moment. Better prompts also reduce moderation work. When participants know what to answer, the submissions are more consistent. That does not mean they become boring. It means the team receives content that is easier to review, edit, organize, and reuse. The blank page is the enemy. A strong prompt solves it. ### 3. Participation flow: remove every unnecessary step Participation flow is where many UGC campaigns quietly fail. The audience may be interested, the incentive may be clear, and the creative idea may be strong, but the submission path can still cause people to drop off. A good participation flow should feel simple from the participant’s perspective. Open the experience, understand the ask, record the video, review it, accept the terms, and submit. The fewer unnecessary steps, the better. --- #### What a strong participation flow actually looks like A high-performing UGC submission flow usually includes: - Mobile-first recording - No app download - One clear prompt at a time - Visible instructions during recording - Rights capture before submission - Automatic routing into a content library - Fast moderation workflows The simpler the experience feels to the participant, the more likely they are to complete it. --- This matters most when the audience is broad. Customers, fans, attendees, employees, students, and community members are not always deeply invested in the campaign. They may participate if the experience is easy. They may not if the process asks too much. App downloads are a common friction point. For some high-commitment communities, an app may work. For broad UGC collection, it often creates a barrier. Many participants will not download something just to submit one video. File uploads can create another barrier. A person may record a video on their phone, then need to locate the file, wait for it to upload, and hope the form does not time out. This is not the kind of experience that encourages participation at scale. A better flow lets people record and submit directly from the device they already use. It keeps instructions visible, sets clear expectations, and makes completion feel obvious. The best participation flows do not draw attention to themselves. They help people finish. ### 4. Permissions: capture rights before submission UGC rights management should not be treated as a cleanup task. It should be built into the submission flow from the start. If the brand needs the right to publish, edit, repurpose, or share a video, that permission should be captured before the content enters the library. This is especially important for testimonials, reviews, employee content, student content, paid creator content, incentivized campaigns, and any use case where the asset may appear beyond a single organic post. The team should know where the video can be used and under what conditions. [The FTC’s endorsement and review guidance ](https://www.ftc.gov/business-guidance/advertising-marketing/endorsements-influencers-reviews)has also pushed brands to think more carefully about disclosure, permissions, and how user-submitted content is reused across marketing channels. Rights language should be clear enough for the participant to understand. The goal is not to hide behind legal complexity. The goal is to create transparency and protect both sides. Participants should know what they are agreeing to, and teams should know what they can safely do with approved content. This step also saves time. When rights are handled after submission, teams often have to chase approvals manually. That slows down campaigns and creates uncertainty. A great video that cannot be used is not a complete asset. --- #### What happens when rights are handled too late - Great videos sit unused - Teams chase permissions manually - Paid usage becomes risky - Legal review slows campaigns - Content gets reused inconsistently - Nobody knows which assets are approved A scalable UGC workflow captures permissions before the video enters the content library. --- The more a brand wants to repurpose UGC, the more important rights capture becomes. Social posts, paid ads, event screens, landing pages, sales materials, internal communications, and partner campaigns may all require different levels of permission. The workflow should reflect that before collection begins. ### 5. Moderation: review content without slowing the team down Moderation is not the opposite of authentic UGC. It is what makes scaled participation usable. Without moderation, teams risk publishing content that is off-brand, legally unclear, low quality, inaccurate, or inappropriate for the intended channel. The key is to define moderation rules before submissions arrive. The team should know what gets approved, what gets rejected, what needs editing, what needs legal review, and what can be routed directly to a content library or publishing queue. Different use cases need different levels of review. A fan prediction challenge may require fast moderation because the content is tied to a live moment. A customer testimonial may require closer review because claims and usage rights matter. An employee story may need internal approval before it appears externally. > > **Most brands do not have a brand safety problem. They have a moderation workflow problem.** Moderation should not become a maze. If the process is too heavy, it slows down the campaign and discourages teams from using the content. If the process is too loose, it creates risk and confusion. ![BrandLens UGC Platform content moderation tagged potentially harmful content. "Rude Gestures"](https://brandlens.io/wp-content/uploads/2026/05/UGC-Content-Moderation-in-BrandLens-platform-L-1024x578.jpeg "Screenshot - BrandLens")Moderated UGC videos on BrandLens The right balance is structured but practical. Reviewers should be able to approve, reject, tag, sort, and route videos without relying on scattered spreadsheets or long email chains. ### 6. Repurposing: plan the second life of the content A UGC video should rarely be collected for only one use. That does not mean every video belongs everywhere. It means the team should think about reuse before it writes the prompt and launches the campaign. A customer testimonial might become a product page clip, a paid social variation, a sales follow-up asset, or a customer story montage. An event reaction might become a same-day social, a recap video, a sponsor report asset, or a future event promotion. A fan video might become a pre-game post, an in-venue screen moment, a sponsor activation, or a community gallery. Repurposing affects the prompt. If the content will support a product page, the prompt should invite a specific product experience. If it will support paid social, the video needs to get to the point quickly. If it will appear in an event recap, it should capture emotion, atmosphere, and context. Repurposing also affects permissions. A video that can be used only in an organic social post has a different value than a video that can be used across web, paid, email, and event channels. Teams should not discover those limits after the content is collected. --- #### One customer video can become: - A paid social variation - A product page testimonial - A sales enablement clip - An event recap asset - A community post - A recruiting story - A future campaign edit The highest-performing UGC systems increase reusable assets, not just submission volume. --- The strongest UGC programs increase the number of usable assets per campaign. They do not simply increase the number of submissions. ### 7. Measurement: track usable content, not just visible content Most teams measure UGC after it is published. They look at views, likes, comments, shares, clicks, watch time, and conversions. Those metrics matter, but they do not explain whether the collection system worked. To measure UGC at scale, teams need to look earlier in the funnel. How many people opened the collection experience? How many started recording? How many completed the submission? How many videos were approved? How many had usable rights? How many were repurposed after the campaign? These metrics reveal the health of the system. If many people open the experience but few submit, the participation flow may be too difficult. If many people submit but few videos are approved, the creative brief or instructions may be weak. If many videos are approved but few are reused, the library, tagging, or rights process may be the problem. Cost per usable [video is often more useful than cost per submission](https://brandlens.io/blog/video-submission-form-vs-video-submission-platform/). A campaign that collects 500 videos but produces only 30 approved, rights-cleared assets may be less efficient than a campaign that collects 120 videos and produces 80 usable assets. Volume matters, but usable volume matters more. That is the metric that tells marketers whether UGC is becoming an engine or staying a messy campaign activity. ## Why video UGC needs a different approach [Video UGC is powerful](https://wyzowl.com/video-marketing-statistics/) because it carries emotion, context, and proof in ways text often cannot. A customer can explain a result in their own voice. A fan can show excitement in the moment. An employee can talk about a team experience with real expression. An attendee can capture the energy of an event while it is happening. But the video also asks more from the participant. Writing a review is familiar. Taking a photo is quick. Recording a video requires the person to decide what to say, how they look, where they are, how long to speak, and whether the result feels good enough to submit. That is why video UGC needs a stronger capture experience. A generic request may work for highly confident creators, but it will not work for everyone. Many customers, fans, employees, students, and community members need a little more direction before they feel comfortable recording. A guided video flow reduces that pressure. It tells the participant what the video is for, gives them a clear prompt, keeps instructions visible, and lets them record without switching tools. The goal is not to make the video overly polished. The goal is to make participation easier. This distinction matters. An imperfect video can still be valuable because it feels human. But unclear, unusable, or rights-confused video is not valuable simply because it is “authentic.” Bad audio, missing permissions, weak prompts, and scattered files are not signs of authenticity. They are workflow problems. The video also requires better moderation and organization. A written quote can be scanned quickly. A video may need to be watched, tagged, clipped, approved, transcribed, and routed to the right channel. If the team is collecting video at scale, it needs a system that accounts for that extra operational weight. This is where brands should think of video collection as infrastructure, not a campaign tactic. The campaign may change. The prompt may change. The audience may change. But the need for simple recording, clear permissions, moderation, and organized reuse remains. ## Examples of UGC at scale by use case The same framework can support many types of UGC. The use case changes, but the underlying workflow stays consistent: define the purpose, write a specific prompt, reduce submission friction, capture permissions, moderate submissions, organize approved content, and measure usable output. ### Customer testimonials and product reviews Customer testimonials are one of the clearest use cases for UGC at scale, but they often suffer from vague prompts. Asking someone to “send a testimonial” puts too much burden on the customer. Most people do not naturally think in polished testimonial language. A better approach is to ask a specific question tied to a real customer experience. “What problem were you trying to solve before using this?” creates a useful before-state. “What changed after the first month?” invites a result. “What would you tell someone comparing options?” helps future buyers hear practical advice from a real customer. [Product review videos ](https://www.bazaarvoice.com/press/bazaarvoice-shopper-preference-report-88-of-shoppers-shift-spending-habits-with-focus-on-value-and-trust-driven-consumption/)work the same way. Instead of asking for a general review, the brand can ask customers to show setup, fit, texture, size, use case, result, or favorite feature. The more specific the prompt, the more useful the video becomes for future shoppers. These videos can support product pages, paid social, email campaigns, sales enablement, customer story libraries, and launch campaigns. That reuse potential is exactly why rights capture matters. The team should know what it can do with each video before it starts editing, publishing, or sharing. ### Event attendee reactions Events create high-energy moments, but that energy fades quickly. If a team waits until days after the event to ask for attendee reactions, the content becomes less immediate and often less emotional. A better approach is to collect reactions during the event while the experience is still fresh. Attendees can scan a code, open a link, follow a short prompt, record from their phone, and submit directly into a review queue. The prompt should match the moment. After a keynote, the ask might be, “What is one idea you are taking back to your team?” After a networking session, it might be, “Who did you meet that changed your perspective?” At a trade show booth, it might be, “What caught your attention today?” Approved videos can support same-day social, recap content, sponsor reports, future event promotion, internal summaries, and community follow-up. The value is not only the content itself. It is the ability to capture the voice of the attendee while the moment still has energy. ### Sports fan predictions and reactions Sports fan content is naturally emotional, timely, and participatory. Fans already have opinions, rituals, predictions, celebrations, and reactions. The opportunity is to channel that energy into a structured flow that teams, leagues, sponsors, or media partners can actually use. A fan campaign might ask for score predictions, player-of-the-match picks, match-day rituals, rivalry reactions, celebration clips, or post-game responses. The prompt should be short because the moment is usually fast-moving. For example, “What is your score prediction?” is better than “Tell us how you feel about the upcoming match.” “Show us your game-day ritual in ten seconds” gives fans something concrete to do. “React to that finish in one sentence” works because it fits the urgency of the moment. Moderation matters here because sports content can move quickly into public channels. Approved videos might appear on social, in community galleries, on event screens, in [sponsor activations](https://brandlens.io/templates/super-bowl-fan-predictions/ "Super Bowl LX Fan Predictions"), or in recap videos. The workflow needs to support speed without losing control. ### Employee stories Employee-generated content is still user-generated content. It may support internal communication, recruiting, culture, onboarding, recognition, leadership messaging, or employer brand. The same participation principles apply. The mistake many companies make is asking employees to talk broadly about culture. That usually produces vague answers. A better prompt invites a specific moment, memory, or perspective. “What is one moment that made you feel supported here?” is stronger than “Talk about our culture.” “What advice would you give someone joining your team?” is more useful than “Tell us what it is like to work here.” “What does your team do that customers never see?” can reveal pride, process, and personality. Employee content needs thoughtful permissions. Some videos may be internal only. Others may support recruiting or public brand storytelling. The participant should understand where the content may appear, and the team should be able to manage those permissions clearly. The best employee stories do not sound like HR copy. They sound specific, grounded, and human. ### Student introductions and education communities Schools, universities, bootcamps, alumni networks, and education programs often need [video submissions from students](https://brandlens.io/blog/educause-2026-authentic-assessment-higher-education/) or community members. These may include introductions, scholarship stories, cohort welcomes, alumni reflections, project submissions, or orientation responses. Consistency matters in these settings. Without guidance, some participants submit too much, some too little, and some miss the point entirely. A guided flow helps standardize the experience without making every video feel identical. A student introduction prompt might ask, “What is your name, where are you joining from, and what are you excited to learn?” A scholarship prompt might ask, “What opportunity would this support unlock for you?” An alumni prompt might ask, “What is one lesson from this program you still use?” Education teams should be especially thoughtful about privacy, age, consent, and visibility. Not every video belongs in a public campaign. The workflow should make those use cases clear before submission. ### Gift messages and personal video moments Not every UGC use case is about public marketing content. Some [video participation creates value because it is personal](https://brandlens.io/blog/how-to-use-video-testimonials-to-build-trust-with-personal-injury-clients/). Gift messages, thank-you clips, celebration videos, donor messages, and recognition moments may be shared with one person or one small group. This is an overlooked part of the UGC strategy. A brand may not need to repurpose every submission into advertising. Sometimes the value is the emotional experience created by the participant. A gifting brand might invite a buyer to record a message for the recipient. A nonprofit might collect thank-you clips from beneficiaries or supporters. A community group might gather celebration videos for a milestone. A company might collect recognition messages for an internal event. ![Personalized video gifting experience showing digital greeting card templates and guided video message participation for birthdays, anniversaries, celebrations, and special occasions.](https://brandlens.io/wp-content/uploads/2026/05/Video-Perosnalized-gifting.jpg "Screenshot - BrandLens")Structured video participation is not limited to marketing campaigns Guided video experiences can also power gifting celebrations recognition and community driven moments The workflow still matters. The participant needs a clear prompt, an easy recording path, and confidence that the video will reach the right destination. Even when content is private, the experience should feel simple and intentional. ### Community campaigns Community UGC works best when it is built around belonging, not extraction. A brand should not only ask, “What content can we get from this audience?” It should ask, “What would people enjoy creating together?” That shift changes the tone of the campaign. Community members are more likely to participate when the ask feels connected to identity, shared experience, recognition, or contribution. A community campaign might invite members to share first wins, rituals, advice, transformations, challenge entries, local stories, or support messages. The content can become a gallery, recurring social series, internal insight source, campaign recap, or member spotlight program. This is where balance matters. Too little structure creates scattered content. Too much structure makes people feel like they are producing ads for the brand. The best community UGC gives people a clear path while leaving enough room for personality. Structured UGC beats organic randomness, but structure should never remove the human edge. ## What to look for in a UGC collection system Once a brand moves from occasional UGC requests to user-generated content at scale, the toolset matters. A basic upload form may be enough for a handful of files, but it will not solve participation, guidance, rights, moderation, organization, and reuse. A social listening tool can help identify public posts that already exist. That can be useful, but it does not necessarily help people create the right content from the start. A storage folder can hold files, but it does not guide participation. A spreadsheet can track approvals, but it does not create a better submission experience. A stronger UGC collection system should support the full workflow. It should help the team design the experience, guide the participant, capture consent, organize submissions, moderate content, and make approved assets easy to reuse. ![Illustration of a UGC collection system routing video submissions through rights capture, moderation, approval, and organized content management at scale.](https://brandlens.io/wp-content/uploads/2026/05/ugc-collection-system-video-intake-workflow.jpg "ugc-collection-system-video-intake-workflow - BrandLens")At scale UGC collection becomes an operating system submissions need to be routed reviewed approved organized and made reusable --- #### What modern UGC collection systems should actually solve - Friction during submission - Confusion around prompts - Rights capture at scale - Scattered video intake - Manual moderation bottlenecks - Difficulty repurposing approved assets - Low visibility into participation performance If the system only stores files, it is not solving the operational problem. --- Mobile-first recording is one of the most important requirements. Participants should be able to record from the device they already use. In most cases, that means their phone. No-app participation is also important for broad audiences. Every download requirement creates a potential drop-off point. If the goal is easy participation from customers, fans, attendees, employees, or community members, the experience should avoid unnecessary barriers. Prompt control is another key requirement. The team should be able to decide what participants see, what they answer, and how the creative flow is structured. This is how the brand improves quality without turning every response into a script. Consent and rights capture should be built into the submission process. A video should not become an asset only after someone manually chases permission. The content should enter the library with the right usage context already attached. Moderation and organization are equally important. Teams need to approve, reject, tag, sort, and retrieve videos without digging through email threads or folders. The more content a team collects, the more valuable this organization becomes. BrandLens helps brands, agencies, and organizations create guided video collection experiences where participants can record from a simple link or QR code, follow on-camera prompts, and submit rights-cleared video directly into a content library. That is the larger category shift. UGC collection is no longer only about finding content after it exists. It is about designing better ways for people to create and submit usable content from the start. ## How to measure user-generated content at scale A scaled UGC program should be measured as both a participation funnel and a content engine. Published content metrics matter, but they only tell part of the story. If the collection system is weak, the team may never get enough usable assets to publish in the first place. Vanity MetricOperational MetricViewsApproved video rateLikesRights-cleared assetsReachCost per usable videoImpressionsSubmission completion rateEngagementRepurposing rateStart with participation metrics. How many people were invited? How many opened the collection experience? How many started recording? How many completed the submission? These numbers show whether the audience, timing, prompt, and flow are working together. Then look at quality and approval metrics. How many submissions were usable? How many were approved? How many needed editing? How many were rejected because the prompt was misunderstood, the quality was too low, or the content did not fit the campaign? Next, measure rights readiness. How many approved videos are cleared for the intended use? How many can be used in organic social, paid media, web pages, event screens, or internal communications? If the team cannot answer that quickly, the rights workflow needs improvement. Repurposing rate is another important metric. A UGC program becomes more valuable when approved assets support more than one channel or campaign. If most videos are used once and forgotten, the team may need a better library, tagging system, or reuse plan. Cost per usable video may be the most practical metric of all. It forces the team to look beyond raw submissions. A campaign that generates 300 submissions but only 20 usable, rights-cleared videos may be less efficient than a campaign that generates 90 submissions and 60 usable assets. The final metric is creative brief performance. Which prompts produce the clearest videos? Which prompts produce the shortest usable answers? Which prompts lead to the highest approval rate? Which prompts create assets that perform best once published? This is where UGC at scale becomes a learning system. Every campaign should make the next one easier, sharper, and more efficient. ## How agencies should think about UGC at scale Agencies have a specific version of the UGC problem. They often need to collect content across multiple clients, campaigns, events, markets, creators, and approval structures. Without a repeatable system, the operational burden grows quickly. For agencies, UGC at scale is not just about generating more content. It is about standardizing the intake model without making every campaign feel generic. The agency needs repeatable infrastructure, while each client still needs a campaign that feels specific to its audience, brand, and goal. That balance is important. A strong [UGC collection workflow](https://brandlens.io/solutions/influencer-marketing-agencies/) lets the agency reuse the operating model while customizing prompts, branding, permissions, incentives, and outputs for each client. The process stays consistent, but the creative experience changes. This protects margins. Manual UGC collection hides labor in places that are easy to underestimate. Someone has to brief participants, chase files, request permissions, rename assets, review submissions, update spreadsheets, send reminders, and assemble folders for the client. That labor may not show up as media spend, but it still costs the agency. It also creates risk when deadlines are tight or approvals are complex. A better system lets agencies show clients more than final assets. They can show the participation funnel, completion rate, approval rate, rights-cleared assets, and reuse opportunities. That makes UGC feel less unpredictable and more manageable. It also helps agencies defend the value of the work. The deliverable is not just a set of videos. It is a repeatable participation engine that can be used again across campaigns. ## How to build an always-on UGC engine Many brands treat UGC as a campaign tactic. They ask for content, collect a batch of submissions, publish a few assets, and stop. That approach can work for specific moments, but it limits the long-term value of participation. A stronger approach is to build an always-on UGC engine. This does not mean asking everyone for content all the time. That would create fatigue. It means identifying repeatable moments in the customer, fan, employee, attendee, or community journey where participation naturally makes sense. For customers, those moments might include onboarding, first success, repeat purchase, product milestones, support resolution, or renewal. For fans, they might include pre-game predictions, rivalry weeks, big wins, player announcements, or sponsor challenges. For employees, they might include onboarding, anniversaries, product launches, volunteer days, promotions, or team milestones. For events, the moments might include registration, arrival, session exits, networking breaks, booth visits, closing sessions, or post-event follow-up. For communities, they might include first contributions, member milestones, challenge completions, seasonal campaigns, or shared celebrations. The point is timing. UGC works better when the ask is attached to a moment people already care about. A customer who just achieved a result has something to say. A fan before a big match has an opinion. An attendee leaving a strong session has a reaction. An always-on engine also helps the team learn. Over time, marketers can see which prompts work, which audiences participate, which channels drive completion, which permissions are needed most often, and which assets get reused. That learning compounds. Instead of starting from zero every campaign, the team improves the system each time people participate. ## AI, authenticity, and the future of UGC AI can help teams manage UGC, but it cannot replace the human participation that defines it. This distinction matters more as [synthetic content becomes easier to produce](https://www.reuters.com/business/retail-consumer/us-ftc-finalizes-ban-companies-buying-selling-fake-online-reviews-2024-08-14/). AI can support transcription, tagging, summarization, editing assistance, search, moderation workflows, and content organization. Those are useful operational layers. They can help teams work faster and extract more value from the content they collect. But AI-generated content is not user-generated content. UGC carries value because it comes from real people with real experiences, reactions, opinions, and context. A customer explaining what changed for them is not just producing a video asset. They are offering evidence from lived experience. This does not mean brands should avoid AI. It means they should use it in the right place. AI can improve the workflow around UGC, but it should not be used to fake the human signal that makes UGC valuable in the first place. As synthetic content becomes more common, real participation may become more important. Audiences will have more reasons to question what is manufactured, polished, or automated. Clear, rights-aware, human-created video gives brands a different kind of asset. The future of UGC is not randomness. It is structured human participation supported by better workflows. ## The operating checklist for your next UGC campaign Before launching the next UGC campaign, teams should pressure-test the workflow from the participant’s point of view. This is where many problems become visible before they become expensive. Start with the participation moment. Where will the ask appear? It may be an email, SMS, QR code, landing page, event screen, community post, packaging insert, social caption, or customer portal. The channel should match the behavior the team wants to create. Then test the prompt. Can someone understand it in a few seconds? Can they answer without a script? Will the answer create a useful video? Does the prompt invite a specific story, reaction, proof point, or demonstration? Next, test the recording flow. Can someone submit from a phone without downloading an app? Are the instructions easy to follow? Is the process short enough for the context? Does the participant know when the submission is complete? Then review permissions. Are rights captured before submission? Does the language match the intended use? Are there special requirements for testimonials, employees, students, minors, incentives, paid relationships, or regulated categories? After that, define moderation. Who reviews submissions? What gets approved? What gets rejected? What needs editing? What needs legal or client review? How quickly does the review need to happen? Finally, define reuse and success. Where will approved content go after collection? Which channels need assets? What counts as a usable video? What approval rate would make the campaign worthwhile? What is the target cost per usable, rights-cleared asset? This checklist forces the team to think beyond the launch moment. A UGC campaign is not successful because people sent files. It is successful because the organization collected usable content through a workflow it can repeat. ## Conclusion: UGC at scale is a system, not a louder ask User-generated content at scale is not about asking more people to create content. It is about making participation easier, clearer, safer, and more useful for both the contributor and the brand. The teams that struggle with UGC usually do not lack an audience. They lack a designed collection path. They ask people to create without enough guidance, add friction at submission, handle rights too late, moderate manually, and store content in scattered places. Then the program feels chaotic, even when the idea behind it is strong. > **The future of UGC is not discovering content after it exists. It is designing better participation before the content gets created.** The better model is more practical. Define the purpose. Design sharper creative briefs. Make mobile submission easy. Capture permissions upfront. Moderate with clear rules. Organize submissions in one place. Repurpose intentionally. Measure usable, rights-cleared assets instead of raw volume. That is how UGC becomes a repeatable engine instead of a messy campaign folder. For brands, agencies, events, sports organizations, schools, communities, and employer brand teams, the opportunity is not only to collect more video. It is to design better participation. [Guided video collection platforms like BrandLens](https://brandlens.io "Guided video collection platforms like BrandLens") fit naturally into that shift by helping teams create simple recording experiences, collect rights-aware submissions, and manage approved videos in a central content library. The real value is not the link or the QR code. It is the workflow behind it. ![author avatar](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025.jpeg) Vahag Karayan CEO & Co-Founder As an AI pioneer and the CEO of BrandLens, Vahag Karayan helps marketers unlock the power of authentic video UGC at scale. Drawing on 20+ years of tech leadership—from advanced R&D at NASA/JPL to enterprise SaaS—he bridges the gap between complex artificial intelligence and human storytelling. Vahag is passionate about eliminating the friction of video collection so brands can effortlessly turn everyday fans into powerful advocates. [See Full Bio](https://brandlens.io/author/vahag-karayan/) [ ](https://brandlens.io/author/vahag-karayan/) [ ![social network icon](data:image/svg+xml;base64,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) ](https://www.linkedin.com/in/vahag/) **Categories:** Blog **Tags:** UGC, UGC briefs, UGC framework, UGC rights --- ### [The Real Definition of UGC (Beyond Influencers and Creators)](https://brandlens.io/blog/the-real-definition-of-ugc-beyond-influencers-and-creators/) **Published:** April 25, 2024 **Author:** Lana Petrosyan **Content:** The definition of UGC (User-Generated Content) is different depending on who defines it. For example, in the influencer and creator community, it is referred to as product/service use content they create for the brand, regardless of whether they are actual users or not. Here is how we define it: UGC is authentic media, primarily short-form video, reviews, and testimonials created voluntarily by real people (customers, employees, or fans) rather than brands or paid influencers. Currently, UGC is often associated not only with consumer-generated media but also with influencer or creator collaborations. This is not how we define it. The true essence of User-Generated Content (UGC) transcends conventional boundaries. It includes many new ways to improve brand-consumer interactions and community engagement, but AI or creator-created content isn’t it. To begin, let’s define UGC in its native, authentic form and see some examples. ### UGC Goes Beyond Social Media When marketers think of UGC, it is in its narrowest definition form. BUT, UGC goes well beyond creating content for social media. Real user-generated content is everywhere, and this broader definition of UGC includes everything from [video gift notes](https://brandlens.io/solutions/gifting-cards-flowers/) to [employee-generated content](https://brandlens.io/solutions/employee-engagement/) to customer onboarding feedback, training reflections, event reactions, community storytelling, and even legal video testimonials. In fact, it’s not just about going viral. It’s about capturing authentic voices, real moments, and genuine engagement wherever people experience your brand. The most valuable UGC often lives outside social feeds. It serves as a [powerful instrument for trust, connection](https://brandlens.io/blog/ai-generated-video-labeling-marketers-playbook-for-transparency-and-trust/), and insight across touchpoints like websites, e-commerce, private content, and personalized one-to-one experiences. ### The Real Definition of UGC So the real definition of UGC is: Authentic content willingly created and shared by real people such as consumers, employees, fans, or community members based on their genuine interactions with a brand, product, experience, or idea. Encouraging and simplifying the process for real people, especially ordinary consumers, to easily create content, particularly video, is crucial. Often, everyday customers genuinely want to share their experiences but aren’t sure how or where to begin. When [brands guide these consumers](https://brandlens.io/), who have already purchased and interacted authentically with their products, it remains genuine UGC. However, providing free products in exchange for content undermines authenticity and should not be considered true UGC. Additionally, as [AI-generated media](https://brandlens.io/blog/ai-generated-video-labeling-marketers-playbook-for-transparency-and-trust/) becomes indistinguishable from reality, the value of true UGC lies in its ‘human-verified’ form, real faces and real voices that AI cannot authentically replicate at scale. ### Securing Rights Without Compromising Authenticity But what about securing proper content rights? To confidently reuse UGC across your website, ads, email, and retail touchpoints, marketers must secure permission at the start of the capture flow. Using a landing step to present concise consent language that covers scope (where you’ll use it), time (how long), attribution (how you’ll credit), and [brand guidelines](https://brandlens.io/how-it-works/), then collect essentials alongside the submission. A clear, front-loaded rights flow keeps content authentic and portable while avoiding downstream approvals that slow teams. Let’s explore some examples that redefine the definition of UGC. ## **UGC Examples for 2026** ### **Hershey’s Personalized Video Messages** For instance, Hershey’s sought to [elevate the consumer experience](https://brandlens.io/case-study/hersheys-kisses-with-personalized-videos/) beyond the mere exchange of products. By partnering with BrandLens, [Hershey’s](https://www.hersheyland.com/) introduced personalized video messages accompanying each present, turning ordinary gifts into profound emotional experiences. Through this innovative approach, Hershey’s tapped into the power of storytelling to forge deeper connections with its audience. The process is simple yet impactful: - The sender scans the QR code on the product box, chooses a branded video template, records a heartfelt message, and writes a secure retrieval code on the box. - The recipient, upon opening the gift, scans the QR code inside the box, enters the secure retrieval code, and enjoys the personalized video message from the sender. ![Hershey's Holiday video templates in personalized gifting campaign](https://i0.wp.com/brandlens.io/wp-content/uploads/2024/04/Screenshot-2024-04-19-at-18.13.33.png?resize=338%2C159&ssl=1)Templates for customers to easily create content![Hershey's own definition of UGC video experience powered by BrandLens.](https://i0.wp.com/brandlens.io/wp-content/uploads/2024/04/Screenshot-2024-04-19-at-18.13.22.png?resize=300%2C161&ssl=1)Simple Landing Page with Clear Instructions### **UCLA Anderson School of Management: Fostering Community and Authenticity Through Student Engagement** At [UCLA](https://www.ucla.edu/) Anderson School of Management, the focus extended beyond academic excellence to cultivating a vibrant and inclusive community. [Leveraging UGC](https://brandlens.io/case-study/ucla-mba-discovery-campaign/), the school encouraged students to share their stories and experiences through video responses. As a result, the initiative facilitated orientation and transition support for students. Additionally, it nurtured a culture of authenticity and belonging within the student body. The campaign served multiple purposes: - Orientation facilitation and transition support, helping students acclimate to the academic environment. - Strengthening the sense of community by providing a platform for students to connect and share their experiences. - Promoting authenticity and individuality through user-generated content, allowing students to showcase their personalities beyond traditional mediums. ### **ServiceTitan: The Definition of UGC in Employee-Driven Content** [ServiceTitan](https://www.servicetitan.com/) uses UGC to boost employee engagement and improve internal communications. Employees create and share videos with personal insights or work experiences. This initiative fosters a culture of openness and inclusivity. It makes employees feel valued and heard. Additionally, it helps reveal hidden issues or celebrate company successes. The content can act as real-time feedback for management. This helps create a more responsive and adaptive work environment. Furthermore, shared videos can act as motivational tools, showcasing exemplary practices or offering peer-to-peer learning opportunities. ### **LA County Board of Supervisors: Collecting video input on weekly agenda items** Here’s another example of UGC that doesn’t involve social posting: LA County can increase civic participation by inviting citizens to submit video input on weekly agenda items. This approach makes it easier for people from all backgrounds and neighborhoods to participate in the democratic process without needing to attend meetings in person. It’s especially powerful for those who may not feel comfortable speaking up in public forums but still have valuable perspectives to share. The result is authentic, community-driven content that brings real insight into local decision-making, strengthens transparency, and builds a stronger sense of inclusion and trust between the government and its residents. ### **Streamlining Investment Decisions: Startups Pitches in the Digital Age** In the fast-paced world of startup funding, investors are constantly seeking innovative ways to identify promising ventures. With [BrandLens](https://brandlens.io/), it’s possible to enable startups to deliver personalized video pitches directly to investors. This streamlined approach not only accelerates the decision-making process but also provides a deeper understanding of each startup’s vision and potential. To see how UGC can also help your ecommerce sales, read [How User-Generated Content (UGC) Can Boost Your Ecommerce Sales.](https://brandlens.io/blog/how-user-generated-content-ugc-can-boost-your-ecommerce-sales/) Here’s how it works: - **Campaign Creation:** Investors customize the Landing, Camera, and Thank You pages for the campaign, setting guidelines and collecting essential startup information. - **Distribution:** Share the campaign link or QR code with potential startups through various channels such as email, investor websites, or startup events. - **Video Pitch Creation:** Startups use the Camera page to record their pitches, following on-camera prompts and questions that guide them to explain their business model and vision. - **Submission and Storage:** Startups submit their pitches, which are stored in the investor’s content library on BrandLens for easy management and review. - **Review and Decision Making:** Investors review pitches at their convenience, using a standardized format that allows for effective comparison and assessment. - **Feedback and Engagement:** Investors use the Thank You page to provide feedback, ask for more details, or set up follow-up meetings. ## **Authentic User-Generated Content That Stays On-Brand** Keeping UGC on-brand is one of the top priorities for any marketer. The best way to address this is by designing “branded” video capture templates and on-screen prompts that steer content toward specific stories, answers, and moments that need to be showcased. Pairing that with a lightweight review step before publishing ensures only approved clips move into social, web, or paid channels. This guidance preserves authenticity while protecting your brand voice and standards at volume. The alternative is to brief each creator and allow them to create and submit the content. The challenges with the latter are the ability to do it at scale, and we all know that customers, micro and nano creators are not the best at following directions. ## **How to Measure the Impact of UGC Beyond Social Likes?** Measure UGC by the job it does across touchpoints. For gifting experiences, track message views and downstream sharing. For community onboarding, watch completion rates and time-to-acclimate. For employee programs, monitor participation and qualitative insights surfaced. For civic input, measure submissions and representation across neighborhoods. For investor workflows, track review speed and conversion to meetings. **UGC’s value shows up as movement in the business metrics, not vanity counts.** Understanding the definition of UGC is only the first step. Brands that want to activate authentic content at scale need structured capture, [clear brand guidance, and built-in permission](https://brandlens.io/how-it-works/ "How BrandLens Works") workflows. When the process is intentional, authenticity becomes repeatable. ## **In summary** As we’ve seen with innovative approaches from Hershey’s, UCLA Anderson, and ServiceTitan, UGC can profoundly enhance brand-consumer relationships, foster authentic community engagement, and streamline business processes. For more creative ways to utilize UGC, check out [12 Ways to Use UGC Beyond Social Media](https://brandlens.io/blog/12-ways-to-use-ugc-beyond-social-media/). Overall, these examples highlight how we must look at the definition of UGC in its broader form. They foster a genuine sense of belonging among community members and drive efficient business decisions in the competitive startup ecosystem. ![author avatar](https://secure.gravatar.com/avatar/aef09a35d85413baa40a27b5416d081be468968df546f37ecd14417d258c98bd?s=300&d=mm&r=g) Lana Petrosyan Customer Success Manager [See Full Bio](https://brandlens.io/author/lana/) [ ](https://brandlens.io/author/lana/) **Categories:** Blog --- ### [Employee-Generated Content Explained](https://brandlens.io/blog/employee-generated-content-explained/) **Published:** February 26, 2025 **Author:** Vahagn Khachikyan **Content:** Hey there, friend! Picture this: you’re sitting in the company break room, sipping a cup of coffee (the one you got from that fancy new espresso machine everyone chipped in for), and you overhear a couple of coworkers enthusiastically chatting about a recent project they completed. They’re proudly showing off photos on their phones, bragging about how well the team worked together, and someone’s even posted a behind-the-scenes video on the company’s social channel. That content? It’s what we call Employee-Generated Content (EGC), and it’s quickly becoming one of the hottest ways for businesses to promote a genuine brand image both inside and outside the workplace. But maybe you’re thinking, “Employee-Generated Content? That’s just fancy marketing talk, right?” Not exactly. EGC is exactly what it sounds like—content produced by employees rather than your traditional marketing or social media teams. Think blog posts by staff about the company culture, Instagram reels of folks at team-building events, or short TikTok videos showing a day in the life of someone working in sales. It’s real, it’s unfiltered (for the most part), and it’s coming straight from the people who make the business tick every single day. ## Why EGC Matters More Than Ever In 2025, we’re well past the era where consumers simply trust polished ads and catchy slogans without question. People crave authenticity. With social media’s unstoppable rise, we’ve got a front-row seat to everyday individuals sharing raw stories of their jobs, workplaces, and passions. Employees are no exception. Think about it: if you’re deciding between two companies that seem equally great on paper, wouldn’t it be more convincing if you saw actual employees from one of those companies sharing how much fun they’re having at work? The beauty is that EGC doesn’t just speak to potential customers. It also speaks to potential hires, investors, partners, and even to your current workforce. Employees who feel empowered to share content typically have higher job satisfaction and a stronger sense of ownership. When they see their own photos, stories, or videos featured on a brand’s social channels or website, it’s a huge morale booster—like a big digital pat on the back. EGC also reinforces a company’s credibility. If your marketing team puts out a campaign shouting, “We’re the best workplace in the region!” your audience might think, “Sure, you’d say that. You work in marketing.” But when employees from various departments, levels, and backgrounds share real stories and perspectives—particularly when they’re organic and unscripted—it packs a serious punch. Authentic voices cut through the noise. ## The Human Element: Stories That Stick We’re living in an era where corporate messaging can sometimes feel as though it’s crafted by an AI wearing a stiff suit and tie (ironic, I know, coming from an AI). But employees are, by definition, part of the organization’s beating heart. They’re real people, each with their own background, daily challenges, inside jokes, and personal victories. When they share a glimpse of those genuine human moments, it resonates. It resonates a lot. For instance, a day-in-the-life Instagram story from a software developer might highlight friendly banter, the local lunch spot, the joy of finally squashing that pesky bug in the code, and a quick shot of the afternoon coffee break. It’s such a small slice of life, but it builds a relatable narrative. And guess what? That authenticity and relatability generate trust. ### A Quick Personal Anecdote I remember visiting a friend who worked at a big tech company. She was so proud to show me around her office—introducing me to her teammates, pointing out their weird (and hilarious) tradition of Friday “dance breaks,” and letting me sneak a peek at the snack corner (which included every flavor of chips you can imagine). She took a few quick snaps, uploaded them to her social feed, and tagged the company. Within an hour, her team manager commented on the post, celebrating the group’s fun atmosphere. Friends and acquaintances started asking about job openings. That organic, day-in-the-life content had so much more impact than any official corporate video or mass email blast ever could. ## The Role of Technology in Amplifying EGC In February 2025, it’s easier than ever for employees to create and share content. Platforms like TikTok, Instagram, YouTube Shorts, and LinkedIn Stories are just a tap away. The tools to craft a decent video, complete with quick edits and captions, are basically built into most smartphones. Because it’s so accessible, EGC can pop up in unexpected corners of the internet. The challenge, of course, is ensuring that this content aligns with the company’s brand and messaging guidelines without stifling employees’ creativity or freedom. That’s where a platform like BrandLens can really save the day. BrandLens is specifically designed to help businesses tap into all that wonderful UGC (user-generated content) that employees create. It can help collect, organize, and even get approvals for posts so you maintain brand consistency. This is [how it works](https://brandlens.io/how-it-works/). ### Harnessing EGC with BrandLens Let’s be honest: while EGC is a treasure trove of authentic promotion, it’s easy for things to get messy. Ever tried sifting through a hundred Instagram posts with your brand’s hashtag, or a Slack channel crammed with photos from last weekend’s volunteer event? It can turn chaotic fast. A tool like BrandLens provides a single dashboard where you can see everything your employees are sharing. You get to approve what’s shared externally, remove duplicates, and even label the best posts for future campaigns. Imagine you’re creating a new careers page or an onboarding campaign. Instead of staging a photoshoot (which might cost a boatload and look, let’s be honest, a little stiff), you can pull from authentic images and videos your employees have already created. They’re real, they’re heartfelt, and they capture the day-to-day magic of your workplace. ## Best Practices for Getting Started with EGC If you’re now thinking, “This EGC thing sounds awesome, but how do I encourage my team to get involved?” here are a few pointers: 1. **Lead by Example**: Get your management team to share content first. If leaders are regularly posting about company events, achievements, or everyday office fun, employees will see it’s welcome—and maybe even appreciated. 2. **Set Clear Guidelines**: Nobody wants to tiptoe around a strict corporate policy. However, employees do appreciate having some boundaries to make sure they’re not accidentally breaching privacy or sharing sensitive information. Share easy-to-understand do’s and don’ts. For example, do capture behind-the-scenes moments, but don’t reveal confidential product info or personal data. 3. **Celebrate Participation**: Give shoutouts to employees who post great content. Maybe feature their posts in a monthly internal newsletter, or highlight them at the next team meeting. Everyone loves a bit of recognition. 4. **Make It Fun**: Think about hosting monthly “content challenges” where employees can compete (in a friendly way) to post the best photo or video around a particular theme—like “favorite coffee mug,” “wackiest socks,” or “coolest workspace decoration.” 5. **Provide the Tools**: If your employees feel stuck because they’re not sure how to take decent pictures or videos, give them a short workshop or a simple cheat sheet. Show them how to use quick editing apps and mention any brand guidelines, such as recommended hashtags or logos. 6. **Offer Incentives**: Some people just need a little nudge. Offering rewards—like lunch vouchers, small gift cards, or extra time off—for the best content of the month can go a long way in sparking creativity. ## Riding the 2025 EGC Trends As of 2025, we’re seeing a few interesting trends shaping how employees share content: - **Short-Form Video Domination**: TikTok, Instagram Reels, and YouTube Shorts are huge. Posting a [short 10- to 30-second video](https://brandlens.io/case-study/startup-pitches-for-angel-investment/) is more likely to go viral than a two-minute masterpiece. Quick behind-the-scenes glimpses, interviews, or how-to demonstrations can capture attention in a flash. - **Live Streams**: Many employees are going live to showcase major events or product launches. Live streams feel even more authentic because they can’t be heavily edited. However, a word of caution: always plan for potential slip-ups—no one wants a sensitive conversation accidentally broadcast to the world! - **Employee Advocacy Programs**: Companies are increasingly setting up formal employee advocacy initiatives. This means employees get specialized content or prompts they can share on their personal channels. In return, they often receive internal recognition or incentives. These programs are basically EGC supercharged. - **Integration With E-Commerce**: In retail or direct-to-consumer spaces, employees are sometimes posting product demonstrations and linking directly to an e-commerce page. It’s like having your own squad of mini-influencers. Because they’re employees, it feels way more genuine than a random social media influencer. One of the coolest aspects of these trends is the potential to integrate with an EGC-friendly platform. For instance, if an employee wants to do a quick product unboxing on TikTok, they can share it with your brand’s curated feed using a tool like BrandLens, which can then help highlight the best clips on your website or in official campaigns. ## Avoiding Pitfalls: Navigating Risks Not everything in EGC land is rainbows and sunshine, though. Sometimes, oversharing happens, or employees might inadvertently reveal too much about an upcoming product. You might also run into the occasional negative post from a disgruntled worker. So how do you minimize these risks? - **Have a Social Media Policy**: Nothing too intimidating, just a clear, friendly policy that outlines what’s off-limits and what’s fair game. Encourage employees to be real, but remind them of confidentiality and respect for colleagues and customers. - **Moderate Sensitively**: If your brand-lens platform surfaces a post with questionable or incorrect info, don’t rush to tear it down publicly. Address the situation privately with the employee first. Usually, a quick conversation resolves most misunderstandings or mistakes. - **Train on Privacy and Copyright**: Ensure employees know the basics: don’t post content that includes personal data or copyrighted material without permission. If they quote a source, provide credit. If they’re filming in a public space, check local laws. - **Crisis Management Plan**: Be ready in case something does go viral in a bad way. Have a crisis management strategy in place so your team can handle it calmly and transparently. ## Long-Term Impact: Beyond the Marketing Angle When done right, EGC can become embedded in your company’s DNA. It’s not just about social media likes or quick brand recognition. It’s a culture-building tool. Employees who share their work life are basically telling the world, “Hey, I’m proud of what I do and who I do it with.” It fosters camaraderie and a sense of shared mission. Plus, EGC can bolster recruitment. In 2025’s competitive job market, candidates are hungry for a peek behind the company curtains. They want to know what the cafeteria looks like, how people dress, whether there’s space to grow or learn. An official careers page might have great copy, but seeing a real employee’s post about how they’ve grown in the role or how supportive their boss is? That’s priceless. EGC also promotes transparency. In a time where people can Google just about anything, hiding negative aspects of your company is nearly impossible. But if employees are out there regularly posting real stuff—the good, the not-so-good, and everything in between—it shows that your brand doesn’t shy away from honesty. It’s about building trust in a society that can be skeptical of corporate messaging. ## Bringing It All Together So, if you’re considering jumping on the EGC bandwagon (and I highly recommend you do), remember that it’s all about authenticity. Encourage your [employees to share their day-to-day wins](https://brandlens.io/solutions/employee-engagement/), fails, and everything in between. Provide them with the right tools and guidelines so that everyone remains on the same page. Sure, you might have a few hiccups along the way—like an employee uploading a slightly embarrassing video, or forgetting to cut out a snippet of private conversation—but as long as you’ve got a supportive, communicative environment and a reliable moderation process, those hiccups can turn into teachable moments. And often, they lend a touch of humanity to a brand in ways a glossy marketing campaign never could. EGC isn’t just the future of brand-building; it’s already the present. With social media shaping our perceptions of the world every second, letting the real stars of the show—your employees—take center stage is a no-brainer. People connect with people. When your staff members share their authentic experiences, customers, job seekers, and even your existing team all get a more accurate and welcoming view of who you are as a company. ## A Friendly Nudge to Get Started Let me wrap this up with a small call to action: encourage your team to create one piece of employee-generated content this week. It could be a quick shoutout to a coworker on LinkedIn, a 15-second “office tour” reel, or a blog post on your internal site about how they overcame a recent challenge. Then see what happens. My guess is, you’ll spark conversations, boost morale, and maybe even discover hidden talents among your staff. And hey, if you need an easier way to manage, track, and repurpose all that wonderful content, remember to explore [BrandLens](https://brandlens.io). Because while EGC can feel like herding cats sometimes, having a tool to curate the best stuff makes the entire process so much simpler—and a lot more fun. So go ahead, brew another cup of coffee, have those casual hallway chats, and let your employees’ voices shine through. It’s a whole new era of marketing and culture-building, and I, for one, can’t wait to see what your team comes up with next! **References & Further Reading**: - [BrandLens](https://brandlens.io) – Tool for harnessing user-generated and employee-generated content - [Harvard Business Review on Authentic Employee Advocacy](https://hbr.org/) – Insights on how employee advocacy drives trust - [Sprout Social’s Employee Advocacy Guide](https://sproutsocial.com/) – Tips on implementing advocacy programs in your workplace Feel free to leave a comment or share your own experiences with EGC. What’s worked for you? What hasn’t? ![author avatar](https://secure.gravatar.com/avatar/68395e8cd4426373630f53e740ea64e1381d54b22e3084b49597a42e3182ffdb?s=300&d=mm&r=g) Vahagn Khachikyan Video Visionary [See Full Bio](https://brandlens.io/author/vahagn-khachikyan/) [ ](https://brandlens.io/author/vahagn-khachikyan/) **Categories:** Blog --- ### [The Science of Participation: Why People Love to Co-Create with Brands](https://brandlens.io/blog/the-science-of-participation-why-people-love-to-co-create-with-brands/) **Published:** February 12, 2025 **Author:** Vahagn Khachikyan **Content:** In today’s dynamic marketplace, the relationship between consumers and brands has evolved from a one-way communication channel to a collaborative partnership. This shift is largely driven by the rise of co-creation, where consumers actively participate in shaping products, services, and brand experiences. As [Harvard Business Review](https://hbr.org/2013/09/understand-the-perils-of-co-creation) notes, many companies now invite customers to contribute ideas, such as product concepts or advertising taglines, as part of the innovation process. But what drives individuals to engage and co-create with brands? This article delves into the science behind participation, exploring the psychological motivations and benefits that make co-creation an appealing endeavor for consumers. What are the benefits of co-creation marketing? ## Understanding Co-Creation Management [scholars describe co-creation](https://hbr.org/2010/10/building-the-co-creative-enterprise) as a strategy where organizations and customers jointly create value rather than relying solely on internal teams. More specifically, co-creation refers to a collaborative strategy that integrates customers and stakeholders into the innovation process, improving productivity, reducing costs, and creating competitive advantages through unique experiences. This approach recognizes that customers have valuable insights, needs, and preferences that can shape the direction of product development. By engaging [customers as active participants,](https://brandlens.io/blog/what-to-expect-at-unbound-2026-why-customer-participation-is-the-growth-strategy-to-watch/) companies gain access to a source of diverse ideas, experiences, and knowledge, strengthening a deeper connection with their audience and creating solutions that truly resonate. Co-creation is not a new concept. Historically, brands like LEGO have thrived by incorporating customer feedback and ideas into their product development. However, the digital age has amplified the reach and impact of co-creation. Social media platforms, user-generated content (UGC), and advanced technology have made it easier than ever for brands to collaborate with their audiences in real-time, across the globe. ![The science of co-creating with consumers](https://brandlens.io/wp-content/uploads/2025/02/co-creation-marketing-participation-1024x682.jpeg "Co-creation Marketing participation - BrandLens")The science of co creating with consumers## Psychological Motivations to Co-Create Understanding why people love to co-create with brands requires an exploration of the psychological drivers that fuel this behavior. Here are the key motivations: ### 1. Sense of Ownership and Pride When consumers contribute to the creation or customization of a product, they develop a sense of ownership and pride in the outcome. This phenomenon, known as the “[IKEA effect,](https://dash.harvard.edu/server/api/core/bitstreams/7312037d-2473-6bd4-e053-0100007fdf3b/content)” suggests that individuals place higher value on products they helped create. The concept was formally studied by Harvard Business School researchers Michael Norton, Daniel Mochon, and Dan Ariely, who found that consumers were willing to pay significantly more for products they assembled themselves compared to identical pre-built versions. The act of assembling or customizing fosters a personal connection, making the product more meaningful to the consumer. The [research shows](https://en.wikipedia.org/wiki/IKEA_effect) people were willing to pay **63% more** for items they assembled. Psychologists explain this effect through “[psychological ownership,](https://pmc.ncbi.nlm.nih.gov/articles/PMC9247953/)” where effort invested in creating or assembling something increases emotional attachment and perceived value. ### 2. Need for Uniqueness Many consumers are driven by a desire to stand out and express their individuality. Co-creation allows them to tailor products to their personal preferences, resulting in unique items that reflect their identity. This customization satisfies their need for uniqueness and enhances their self-concept. In a world saturated with mass-produced goods, personalized experiences and products offer a refreshing sense of distinction. ### 3. Intrinsic Enjoyment and Engagement The process of co-creation can be intrinsically enjoyable. Engaging in creative tasks stimulates positive emotions and provides a sense of accomplishment. Consumers often find the collaborative process rewarding, leading to increased satisfaction with the final product. The joy of creating, experimenting, and seeing one’s ideas come to life can be a powerful motivator. ### 4. Desire for Influence and Control Consumers appreciate having a say in the products and services they use. Co-creation offers them a platform to voice their opinions and influence outcomes, fulfilling their desire for control and participation in the brand’s narrative. This sense of agency can significantly enhance their connection to the brand, fostering loyalty and advocacy. ### 5. Community and Social Connection Participating in co-creation initiatives often involves interaction with like-minded individuals, fostering a sense of community. This social aspect enhances the overall experience, as consumers build relationships and share their passion with others. Whether it’s collaborating on a design, participating in a challenge, or sharing content, the communal element adds depth and meaning to the co-creation process. ## What are the Benefits for Consumers to Co-Create? Co-creation offers a myriad of benefits for consumers, making it an attractive proposition beyond the initial motivations: - **Enhanced Product Satisfaction:** By contributing to the development process, consumers are more likely to be satisfied with the final product, as it aligns closely with their preferences and needs. - **Empowerment and Loyalty:** Co-creation empowers consumers, making them feel valued and heard. This empowerment fosters brand loyalty, as consumers develop a deeper connection with the brand. - **Access to Personalized Solutions:** Through co-creation, consumers can obtain products and services tailored to their specific requirements, enhancing the overall utility and enjoyment of the offering. - **Opportunities for Recognition:** Many co-creation initiatives highlight and celebrate consumer contributions, providing recognition and validation. This acknowledgment can boost self-esteem and reinforce positive associations with the brand. - **Skill Development:** Participating in creative processes can help consumers develop new skills or hone existing ones, from design and storytelling to problem-solving and collaboration. ## The Business Case for Co-Creation While the psychological and emotional benefits for consumers are clear, co-creation also delivers significant advantages for brands. Research across multiple industries shows that involving customers in product development or[ brand storytelling can improve loyalty,](https://meridianuniversity.edu/content/co-creation-the-proven-path-to-skyrocketing-brand-loyalty) innovation, and product relevance because companies gain direct insight into customer needs and preferences. ### Why co-creation marketing works - **Innovation and Fresh Ideas:** Engaging diverse consumer perspectives can lead to innovative ideas and solutions that internal teams might overlook. - **Stronger Brand Advocacy:** Consumers who co-create are more likely to become brand advocates, sharing their positive experiences with their networks and influencing others. - **Cost-Effective Marketing:** User-generated content (UGC) created through co-creation initiatives serves as authentic, cost-effective marketing material that resonates with broader audiences. - **Deeper Customer Insights:** Co-creation provides direct access to consumer feedback and preferences, offering valuable insights that can inform future strategies. - **Increased Engagement and Retention:** Co-creation initiatives foster continuous engagement, keeping consumers connected to the brand over time. ### The Rise of Participatory Brands The growth of social platforms and the creator economy has normalized participation. People no longer expect to simply watch brands. They expect to interact with them. From design contests to [user-generated videos](https://brandlens.io/features/ "Features"), participatory marketing strategies are becoming a core part of modern brand building. ## Real-World Examples of Successful Co-Creation Numerous brands have harnessed the power of co-creation to drive growth and deepen customer relationships: - **LEGO Ideas:** LEGO allows fans to submit their own designs through the [LEGO Ideas](https://beta.ideas.lego.com/) platform, where community voting helps determine which fan concepts become official LEGO sets. - **Coca-Cola’s [‘Share a Coke’ Campaign](https://www.coca-cola.com/au/en/offerings/share-a-coke):** The campaign encouraged consumers to find bottles with their names and share photos online, generating millions of social media posts and widespread user-generated content. - **Nike By You:** Nike’s customization platform lets customers design their own sneakers, fostering a sense of ownership and personal connection to the brand. ![](https://brandlens.io/wp-content/uploads/2025/02/Lego-Bob-Ross-1-1024x683.jpg "Lego Bob Ross - BrandLens")Lego Ideas Campaign![](https://brandlens.io/wp-content/uploads/2025/02/Share_a_Coke_Name_Promotional_Coca_Cola_Bottles-1024x765.jpg "Share_a_Coke_Name_Promotional_Coca_Cola_Bottles - BrandLens")Share a Coke Campaign## How BrandLens Facilitates Co-Creation In the digital age, technology plays a crucial role in enabling and enhancing co-creation. This is where BrandLens steps in. BrandLens is a powerful [video co-creation and collection](https://brandlens.io/?p=9549) platform designed to simplify the co-creation process for both brands and consumers. It’s all about empowering organizations to seamlessly co-create videos with consumers, simplifying the process for everyone involved. **Key Features of BrandLens That Support Co-Creation:** - **No App Required:** Unlike traditional platforms, BrandLens operates seamlessly without the need for app downloads, reducing friction and making it easy for consumers to participate. - **Customizable Camera Pages:** Brands can create highly customizable camera pages with on-screen instructions, AI voice-overs, and branded elements, ensuring that user-generated content aligns with brand guidelines while allowing creative freedom. - **On-Screen Instructions:** These guided templates help consumers create engaging, high-quality content effortlessly, even if they have no prior experience in video production. - **Versatile Use Cases:** From brand activations and event engagements to customer testimonials and employee stories, BrandLens supports a wide range of co-creation scenarios. - **Content Control:** Brands maintain complete control over the content creation process, ensuring consistency while still capturing authentic consumer voices. ## Why BrandLens Makes a Difference Unlike other platforms, BrandLens doesn’t just facilitate content collection; it powers authentic co-creation experiences. Whether it’s engaging fans at events, encouraging customers to share their stories, or enabling employees to contribute to brand narratives, BrandLens makes it easy, fun, and effective. By tapping into the psychological motivations behind co-creation, ownership, uniqueness, enjoyment, influence, and community, BrandLens helps brands foster deeper connections with their audiences. The result is not just content, but meaningful experiences that drive loyalty, advocacy, and growth. ## Final Thoughts The science of participation reveals that consumers are motivated to co-create with brands due to intrinsic psychological drivers and the tangible benefits of involvement. Co-creation fosters a sense of ownership, allows for personal expression, satisfies the desire for influence, and builds community. For brands, it offers a powerful strategy to drive innovation, engagement, and loyalty. Participation changes the relationship between brands and audiences. Customers stop being passive viewers and become contributors. With tools like BrandLens, brands can unlock the full potential of co-creation, creating experiences that resonate, content that captivates, and connections that last. In the ever-evolving landscape of consumer-brand relationships, co-creation isn’t just a trend—it’s the future. ![author avatar](https://secure.gravatar.com/avatar/68395e8cd4426373630f53e740ea64e1381d54b22e3084b49597a42e3182ffdb?s=300&d=mm&r=g) Vahagn Khachikyan Video Visionary [See Full Bio](https://brandlens.io/author/vahagn-khachikyan/) [ ](https://brandlens.io/author/vahagn-khachikyan/) **Categories:** Blog --- ### [How to Collect Video Submissions From Anyone Without Upload Chaos](https://brandlens.io/blog/how-to-collect-video-submissions-from-anyone-without-upload-chaos/) **Published:** July 1, 2026 **Author:** Vahag Karayan **Content:** Most teams do not struggle to collect video submissions because people cannot record video. They struggle because the collection process was never designed as a real workflow. A customer records something useful. A fan captures a great reaction. An employee shares a strong story. Then the video gets sent through email, uploaded into a folder, dropped into a form, or texted to whoever asked for it. The clip exists, but the context around the clip starts falling apart. Who submitted it? What prompt were they answering? Did they approve usage? Can the brand edit it, post it, or reuse it later? Has anyone reviewed it? Where does the final version live? That is where video collection breaks. To collect video submissions at scale, organizations need more than a place to receive files. They need a structured intake system that makes participation easy and keeps every submission usable from the start. ## What It Really Means to Collect Video Submissions To collect video submissions means asking people outside your core production team to record and send video for a specific purpose. That purpose might be a testimonial, an application, a fan reaction, a product review, an employee story, an event recap, a classroom response, an internal message, or a community contribution. On the surface, this sounds like file collection. It is not. A video submission includes the video file, but it also includes the prompt, the submitter information, the rights attached to the clip, the review status, and the intended use. When those pieces are separated, the workflow becomes fragile. A shared folder can store a video. A video submission form can collect a file. A messaging thread can move a clip from one person to another. None of those, by themselves, guarantee that the submission is ready to use. A complete submission is not just something your team received. It is something your team can find, understand, approve, and use without chasing missing details later. ![Featured image for a BrandLens blog post about how to collect video submissions from anyone using link or QR access, teleprompted prompts, consent capture, and organized review.](https://brandlens.io/wp-content/uploads/2026/07/Collect-Video-submissions-from-Anyone-1024x682.jpeg "How to Collect Video Submissions From Anyone - BrandLens")BrandLens helps teams collect video submissions with teleprompted prompts link or QR access consent capture and organized review## Why Collecting Video Submissions Gets Messy So Quickly The first few submissions usually feel manageable. Someone creates a request, shares a link, receives a few videos, and moves the best clips into a folder. There is no visible problem yet because the volume is low and the people involved still remember the context. Then more submissions arrive. Someone sends a vertical video when the team needed horizontal. Someone answers the wrong question. Someone forgets to include their name. Someone sends a great clip, but no one knows whether it can be used in paid media. A teammate renames files manually, another builds a spreadsheet, and the review process starts living across Slack, email, and memory. This is the hidden cost of weak intake. The team thinks it is collecting videos, but it is actually collecting decisions that still need to be made. BrandLens has already covered how the [upload and folder workflow breaks down](https://brandlens.io/blog/video-submissions-upload-folder-workflow/) when teams treat submissions like file transfer. This article looks at the next step: how to design the collection process before the request goes out. ## How to Collect Video Submissions From Anyone The best way to collect video submissions is to design the intake experience around the contributor and the team receiving the content. Both sides matter. The participant needs a simple way to record and submit. The organization needs the submission to arrive with enough structure to be reviewed and reused. Start with the outcome. What kind of video do you actually need? A 20-second customer reaction requires a different prompt than a two-minute scholarship application. An employee culture clip needs different instructions than a product review. The clearer the output, the easier it is to shape the submission experience. Then build the workflow around seven essentials: prompt, access, recording, identity, consent, review, and storage. If any of those pieces are missing, the submission may still arrive, but the team will pay for the gap later. This is why video collection should be treated as infrastructure. A campaign can create urgency, but the intake system determines whether the videos arrive usable. ## Use Clear Prompts Before You Ask for Video The prompt is the most important part of the submission experience. It decides whether people know what to say, how long to speak, what tone to use, and what information to include. Without a clear prompt, contributors either overthink the request or send something too broad to use. A weak prompt says, “Tell us about your experience.” That may sound open and friendly, but it puts too much work on the participant. A stronger prompt says, “In 30 seconds, describe the moment you realized this product solved the problem.” That gives the participant a starting point, a time frame, and a story shape. For marketers and creative teams, this matters because most people are not trained creators. They need direction. Not a script that makes them sound robotic, but enough structure to help them record a useful clip in one or two takes. Good prompts also reduce review time. If every participant answers the same focused question, your team can compare, sort, and edit submissions faster. ## Remove Friction From the Submission Experience People are comfortable with video, but they are not patient with bad workflows. Pew Research Center’s 2025 social media research found that 84% of U.S. adults use YouTube and 71% use Facebook, which shows how normal video behavior has become across everyday life. The issue is not whether people understand video. The issue is whether the submission process feels worth completing. [Pew Research Center](https://www.pewresearch.org/internet/2025/11/20/americans-social-media-use-2025/) Every extra step creates drop-off. App downloads, account creation, confusing upload buttons, unclear file requirements, and long forms all give people a reason to abandon the task. That is especially true when the contributor is a customer, fan, event attendee, applicant, or community member who does not owe the organization a video. A strong video submission workflow should open from a link or QR code, work in the browser, explain the task clearly, and let the participant record without needing technical knowledge. The best experience feels guided without feeling heavy. This is where [link and QR-based video submission workflows](https://brandlens.io/how-it-works/) become useful. They reduce the distance between the moment someone is willing to participate and the moment the video is actually submitted. ## Capture Consent and Rights at the Source Consent should not be treated as cleanup. If a team collects videos first and figures out rights later, it creates avoidable risk and delays. The best clip in the batch may become unusable because no one captured permission clearly when the person submitted it. Rights capture belongs inside the submission flow. Participants should know what the organization plans to do with the video, where it may appear, and what permission they are granting. That information should stay attached to the submission, not sit in a separate document or email thread. This is especially important when teams collect videos from customers, employees, students, fans, applicants, creators, or event attendees. Each group may involve different expectations. A customer testimonial, for example, may require different usage clarity than an internal employee message. When consent is captured upfront, review becomes faster and reuse becomes safer. The team does not have to pause later and ask, “Are we allowed to use this?” ## Keep Context Attached to Every Video A submitted video without context is not finished. It may be a good clip, but the team still has to identify what it is, who sent it, which prompt it answered, what campaign it belongs to, and whether it has been approved. This is where basic collection tools often fall short. A video upload form might collect a name, email, and file, but it may not preserve the full operating context around the asset. A folder may show the file name and upload date, but not the creative instruction, permission status, review notes, or intended channel. For a real video intake system, metadata matters. The submission should be searchable by campaign, prompt, submitter type, location, approval status, rights status, and use case. That may sound operational, but it is what makes the video useful beyond the day it arrives. Teams should not need one person’s memory to find the right clip. If the video is valuable, the system should make it easy to locate and understand later. ## Build Review Into the Video Submission Workflow Not every video should move forward. Some clips will be off-prompt. Some will have poor sound. Some will be duplicates. Some will be useful for internal review but not public distribution. Without a review workflow, every submission becomes clutter. A good [video submission platform should let teams](https://brandlens.io/blog/video-submission-form-vs-video-submission-platform/) approve, reject, tag, sort, and route videos without building a parallel process in spreadsheets. Review should happen where the submissions live, because the decision is part of the asset’s history. This also helps creative teams move faster. Instead of downloading everything, renaming files, and creating manual status columns, reviewers can work from one library. The goal is not just to collect more video. The goal is to reduce the distance between submission and usable asset. Wistia’s 2026 State of Video Report notes that it analyzed more than 13 million videos and 79 million hours of viewing data, which reflects how operational video has become for modern teams. Video is no longer a side format. It is a recurring workflow that needs [better systems around it](https://wistia.com/learn/marketing/video-marketing-statistics). ## When a Video Submission Form Is Enough A video submission form is not always the wrong choice. For small, controlled requests, it can be perfectly reasonable. If you are collecting three internal clips from coworkers or receiving one file from a trusted partner, a simple form may do the job. The problem starts when the form is expected to manage more than it was designed to handle. Forms are usually good at collecting fields. They are not always good at guiding recording, shaping the creative response, capturing rights, managing review, or keeping the video organized inside a reusable library. Use a form when the volume is low, the submitters are known, the rights are simple, and the [video does not need much creative](https://brandlens.io/blog/ugc-creative-briefs-better-video-submissions/) direction. Move beyond a form when you need repeatable intake from many people, clear consent, consistent prompts, review status, moderation, and searchable organization. The distinction is simple. A form helps someone submit a file. A video submission platform helps an organization manage the full submission lifecycle. ## What to Look for in Video Collection Software Good video collection software should make the participant experience simpler and the team workflow cleaner. If it only solves one side, the system will still create friction somewhere else. Look for browser-based recording, link or QR access, on-screen prompts, template control, consent capture, review tools, moderation options, and a central content library. These are not decorative features. They are the pieces that keep video intake from turning into manual production work. The system should also support different submission contexts. A marketer collecting customer stories, a [creative director collecting campaign](https://brandlens.io/case-study/pre-event-engagement-with-a-creative-campaign-stan/) clips, a school collecting student responses, and an HR team collecting employee messages may all need different prompts and review paths. The intake structure should be flexible enough to support those differences without forcing every request into the same generic upload flow. Most importantly, the software should make videos arrive usable. Storage is not enough. The real value is in the workflow that gets the right video, with the right context, from the right person, into the right library. ## The Video Submission Checklist Before asking anyone to submit a video, run the workflow through a simple checklist. Can the participant understand the request quickly? Can they access the experience from a link or QR code? Do they know what to say on camera? Are the instructions visible at the moment of recording? Then check the operational side. Is consent captured inside the flow? Does the rights information stay attached to the video? Can the team review and organize submissions without a separate spreadsheet? Can someone find the clip later without asking the original project owner where it went? If the answer is no, the workflow is not ready. You may still receive videos, but your team will inherit the missing structure afterward. The strongest video submission systems do not ask people to work harder. They make the right action easier. They guide the participant, protect the organization, and keep the asset useful after submission. ## The Future of Video Submissions Is Better Intake The future of video submissions is not bigger upload limits. It is better intake. Organizations will keep asking customers, fans, employees, applicants, students, creators, and communities to participate through video. That demand will grow because video captures emotion, voice, proof, and presence in ways text cannot. But more video also creates more operational pressure. Without structure, every new submission adds work. With structure, every new submission adds value. That is the standard teams should aim for. A modern video submission workflow should help people know what to record, make recording easy, capture permission clearly, keep context attached, and give teams a clean way to review and use what comes in. Organizations looking to simplify video submissions without adding operational complexity are increasingly turning to [guided video submission platforms](https://brandlens.io/) that combine prompts, link or QR access, consent, review, and library organization in one workflow. Because the goal is not to collect more files. The goal is to collect usable video. ![author avatar](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025.jpeg) Vahag Karayan CEO & Co-Founder As an AI pioneer and the CEO of BrandLens, Vahag Karayan helps marketers unlock the power of authentic video UGC at scale. Drawing on 20+ years of tech leadership—from advanced R&D at NASA/JPL to enterprise SaaS—he bridges the gap between complex artificial intelligence and human storytelling. Vahag is passionate about eliminating the friction of video collection so brands can effortlessly turn everyday fans into powerful advocates. [See Full Bio](https://brandlens.io/author/vahag-karayan/) [ ](https://brandlens.io/author/vahag-karayan/) [ ![social network icon](data:image/svg+xml;base64,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) ](https://www.linkedin.com/in/vahag/) **Categories:** Blog --- ### [Communities, Culture, and Trends](https://brandlens.io/blog/ugc-communities-culture-and-trends/) **Published:** February 28, 2022 **Author:** Vahag Karayan **Content:** ![Examples of authentic content and user generated photos](https://i0.wp.com/brandlens.io/wp-content/uploads/2022/09/Communities-Culture-Trends-UGC-1.png?resize=300%2C200&ssl=1 "icon (5) - BrandLens") ## Communities, Culture, and Trends Bill Gates once said: “Content is the king,” and it still stands true for over 25 years. The only thing that has changed is the focus. Once specifically business-oriented, content that strived to satisfy business needs has shifted to customers and communities. We also know that “The customer is king,” and the content we create must serve them. With these two notions: content and customers, how can we make them work for each other and bring greater value? The answer: Customer and Community Generated Content! It is not magic but a new trend that extends the benefits of UGC (User-Generated Content). ### The new trend of co-creating videos with customers What is UGC (User-Generated Content)? It has been around since the early 2000s, growing and developing into new marketing strategies of today. Today UGC Videos are the standard for creating more engagement and value than big box production. However, the Authentic UGC has been shown to outperform any other content triple-fold. The most promising way to create authentic video content is through one’s community and customers! After all, they are the best and most authentic influencers every organization has. Furthermore, creating a unique connection and relationship with the target audience pays dividends beyond content. The demand for UGC grew from customer needs. As the digital environment expanded and brands established connections with customers, the “old school” content became stale and not timely. Influencers came to bridge the gap with a consumer-centric approach, more humanized content, and empathy. Influencer marketing has been evolving. The focus has shifted to content creators’ power through co-creation. Co-Creation is the term that is taking center stage these days. It is at the heart of engaging and creating UGC content with anyone. Impressive statistical data and numbers clearly show the role of Authentic UGC videos in the modern digital marketing environment. ### Who is creating video content? Gen Zs, TikTok, IG, Reels, Stories, and YouTube Shorts are driving the video content need that is impossible to satisfy. Our customers are social media consumers who constantly push for authentic content. They are asking to co-create and be engaged. Our customers are on all social channels, ready to create unique content, so why don’t we? Over [85% of Gen Z’s](https://kstatic.googleusercontent.com/files/5d1153725e437152c5ae6b10651c5e9f4bbb117287b8904db3fe91389277698c21a861fa4dcb6ba04780745ea97ebefed4208d9048fbd2b97af79c7e51b28b2b) posts daily content in new video formats on different platforms. Leading social entertainment platforms TikTok, Instagram, and YouTube are now eating into NetFlix’s domination. Spending hours on social media, the users stated they couldn’t even imagine a day without watching videos. In addition, nearly 40% of Gez Z users claim they are directly influenced by products they see on TikTok. Customers want authentic, real-life user-generated video content. Influencers are not perceived as genuine. Today, everyday social media users easily ignore influencer-branded video and photo content. As Gen Z has migrated to TikTok (despite Reels’ copycat TikTok videos), Instagram has become a platform for Millennials. Over [2 billion active users](https://sproutsocial.com/insights/new-social-media-demographics/) share videos and photos daily and become an inspiration for their followers and communities. 99% of Gen Z shoppers regularly look for visual content like photos and videos from those who have already purchased a product. In addition, 89% of millennials do the same research before making a final decision. [65% of Gen Z also agree](https://kstatic.googleusercontent.com/files/5d1153725e437152c5ae6b10651c5e9f4bbb117287b8904db3fe91389277698c21a861fa4dcb6ba04780745ea97ebefed4208d9048fbd2b97af79c7e51b28b2b) that the content that personally relates to them has a more significant impact than the content many others talk about. Gen Z and Millennials take up [most of the customer base](https://blog.hubspot.com/marketing/how-video-consumption-is-changing) with full purchasing power and habits of using all the platforms targeted with UGC. Boomers and Gen X are also actively checking on video reviews. Their habits are quickly changing to fit the transforming visual video world. Many of them are even creating video content on par with Gen Zs. ### Telling stories instead of making ads TikTok started the [trend](https://www.socialmediatoday.com/news/tiktok-reminds-brands-dont-make-ads-make-tiktoks/602570/) of running businesses on social media platforms, interacting with customers, and driving engagement through short videos. Authentic content presented in a humanized manner portrays brands in a different light through down-to-earth humor, storytelling, and inclusivity. ### The “professional fan” instead of an influencer Call them nano influencers or professional/dedicated fans, but those users whose followers are friends, family and close community regularly share videos. They strive to satisfy their viewers’ needs for friendly advice videos on many topics. ### Customers and the community are your best creators Traditional “word-of-mouth” marketing has got a new form. The authors of user-generated content are exclusively customers engaged with services and products and ready to share their impressions. To leverage these customers’ creative power, platforms like [BrandLens](https://brandlens.io) come to the rescue. They enable on-brand original UGC video story co-creation. Through BrandLens, organizations offer their community the opportunity to create content for their social channels, which can also be posted on the brand’s websites or social platforms. The community/customers can now be an organization’s creative and social power. So, the need for Infulenciers with a fan base is no longer there when it comes to authenticity. The future is here, organically leveraging communities for all genuine storytelling. All that is needed is an innovative platform for customers to tell their branded stories from anywhere and on any platform. ### Prepare for the future The value of user-generated content is higher than ever. Authentic content engages communities and builds trust better than any branded campaign. With genuine user-generated video content, businesses dramatically lower the cost of content acquisition and get engagement and higher conversion simultaneously. Therefore, the success of UGC dramatically depends on the platform for video creation. The new-age businesses that leverage co-creation have the upper hand over the competitors. ![author avatar](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025.jpeg) Vahag Karayan CEO & Co-Founder As an AI pioneer and the CEO of BrandLens, Vahag Karayan helps marketers unlock the power of authentic video UGC at scale. Drawing on 20+ years of tech leadership—from advanced R&D at NASA/JPL to enterprise SaaS—he bridges the gap between complex artificial intelligence and human storytelling. Vahag is passionate about eliminating the friction of video collection so brands can effortlessly turn everyday fans into powerful advocates. [See Full Bio](https://brandlens.io/author/vahag-karayan/) [ ](https://brandlens.io/author/vahag-karayan/) [ ![social network icon](data:image/svg+xml;base64,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) ](https://www.linkedin.com/in/vahag/) **Categories:** Blog --- ### [Advertising Week New York 2026: The Media, Tech and Culture Trends That Will Shape Marketing Next](https://brandlens.io/blog/advertising-week-new-york-2026-marketing-trends/) **Published:** August 12, 2026 **Author:** Gurgen Martikyan **Content:** Marketing does not have a shortage of new tools, channels or content. It has a harder problem: deciding which changes actually matter. That will be the useful question hanging over [Advertising Week 2026](https://advertisingweek.com/event/awnewyork-2026/), taking place October 5–8 in Manhattan’s Penn District. The conference is bringing together brand leaders, agencies, media executives, creators and technology teams across programming focused on media transformation, AI, creator influence, audience engagement and brand growth. The individual topics are broad. The bigger signal is much clearer: media, technology and culture are becoming harder to separate, and marketers need operating models that reflect that reality. Three shifts deserve particular attention. Media is moving from exposure toward outcomes. AI is moving from experimentation toward infrastructure. Culture is moving from audiences watching brands toward people actively shaping what brands become. ![Infographic showing the three shifts reshaping marketing at Advertising Week New York 2026 across media, AI and culture, with key questions attendees should listen for](https://brandlens.io/wp-content/uploads/2026/08/advertising-week-new-york-2026-three-shifts-infographic-1024x576.jpeg "The 3 Shifts Reshaping Marketing at Advertising Week New York 2026 - BrandLens")A visual summary of the three major shifts discussed in the article media moving toward outcomes AI becoming infrastructure and culture becoming more participatory## Media trends to watch at Advertising Week New York 2026 The media conversation in 2026 is increasingly about what happens after an impression. Reach still matters, but reach without a meaningful outcome is becoming harder to defend. Advertising Week’s own program reflects that shift, with tracks dedicated to the attention economy, streaming, modern marketing and measurement, commerce media and audience engagement. The numbers reinforce it. [IAB’s 2026 Outlook Study](https://www.iab.com/insights/2026-outlook) forecasts U.S. ad spending to grow 9.5% this year, with social media, connected TV and commerce media all growing faster than the broader market. Digital video spending alone is expected to pass $80 billion in 2026. More spending does not make media simpler. It raises expectations. Marketers increasingly need to explain not only where an audience was reached, but what that audience noticed, remembered, did or contributed afterward. That makes the Attention Economy track particularly interesting. The industry has spent years optimizing delivery metrics. Now attention itself is becoming more structured, with measurement frameworks emerging around the difference between an ad being available to see and a person actually engaging with it. For attendees, the practical question is not whether a new attention metric will replace impressions. It probably should not. The more useful question is whether your media plan creates any reason for a person to do something beyond receiving the message. ## AI marketing is becoming infrastructure, not the idea Advertising Week has dedicated significant space to AI and innovation, data, adtech and the technology stack of tomorrow. That makes sense. IAB research found that five of marketers’ six leading focus areas for 2026 involve AI, while adoption is shifting from experimentation toward scaled execution. The interesting part is what happens after AI stops feeling new. When every marketing organization can generate variations, summarize research, optimize media and accelerate production, access to AI stops being much of an advantage. Judgment becomes the advantage. Marketers should listen carefully for where speakers draw that line. Which decisions should become automated? Which require human taste, context or accountability? Where is AI improving an existing process, and where is it simply creating more output? That distinction matters especially in content. AI can produce convincing images, copy and video at extraordinary speed. It cannot manufacture the fact that a real customer, fan or community member chose to participate. That is why [AI-generated content and user-generated content solve fundamentally different problems](https://brandlens.io/blog/ai-vs-user-generated-content/). The point is not that brands should choose human content over AI. That would be an artificial choice. The better strategy is to use automation aggressively where it removes low-value work while protecting the human signals that make marketing believable. ## Culture is becoming something brands participate in, not control The culture side of Advertising Week may offer the clearest view of where marketing is heading. Confirmed programming includes Creator Perspectives, Content & Pop Culture, the New Sports Economy and a Gaming Summit. Announced speakers also span professional sports, entertainment, consumer brands and creator-led media. That mix matters because creators are no longer sitting at the edge of media strategy. IAB projected U.S. creator advertising spend to reach $44 billion in 2026. At the same time, the industry is still working through fragmented measurement, inconsistent reporting and the challenge of comparing creator activity with established media channels. Brands therefore need to think beyond simply hiring more creators. Paid creator partnerships can provide reach, credibility and production talent. But there is a much larger group sitting outside the creator marketplace: customers, fans and community members who already have a relationship with the brand. This is where UGC strategy becomes more interesting. The goal should not be to wait for random posts and hope something usable appears. Nor should brands turn customers into unpaid actors reading rigid scripts. The better model is structured participation: give people a clear reason to contribute, enough guidance to make participation easy, and enough freedom for their individual voice to remain visible. That approach also changes the economics of content. Instead of treating every piece as a new production project, brands can create repeatable systems for gathering customer stories, reactions, product experiences and community perspectives. The difficult part is rarely convincing people that they can record a video. It is learning how to [collect user-generated content at scale without creating operational chaos](https://brandlens.io/blog/how-to-collect-user-generated-content-at-scale-without-chaos/). ## What attendees should listen for at Advertising Week New York 2026 With hundreds of conversations competing for attention, attendees will get more value by arriving with questions than by chasing every trend. Four questions can help separate durable changes from conference noise. - **What outcome replaces the impression?** Look for examples connecting media and creative decisions to actual behavior, not just larger reporting dashboards. - **Where does AI create an advantage after everyone has AI?** Pay attention to workflow design, judgment, data and differentiation rather than another demonstration of content generation. - **What comes after the creator partnership?** The creator economy is becoming a serious media channel. The next challenge is building relationships with the broader communities surrounding those creators and brands. - **Can the audience participate?** When someone watches, attends, buys or follows, ask whether the experience gives that person a meaningful way to respond, contribute or create. That final question may become increasingly important. Marketing has spent decades becoming better at targeting people. The next advantage may come from becoming better at involving them. ## The trend behind the trends Advertising Week New York 2026 will undoubtedly produce new terminology, platform announcements and predictions. Some will matter. Many will disappear before next year’s conference. The more durable change sits underneath them. Media is becoming more accountable. Technology is becoming more automated. Culture is becoming more participatory. Those three forces are pushing marketers toward a model where people are not simply endpoints for campaigns. The brands that win the next cycle will not be the ones that publish the most content. They will be the ones that create the most meaningful reasons for people to respond. That may happen through creators, communities, customer stories, social video or other forms that have not fully emerged yet. For marketing teams building around that shift, the operational question is how to make participation repeatable without stripping away what makes it human. That is why [guided UGC collection systems that combine participation with structure](https://brandlens.io/features/) are becoming increasingly relevant as audience-created media moves from occasional campaign tactic to ongoing marketing capability. ![author avatar](https://brandlens.io/wp-content/uploads/2025/04/image-1-300x300.jpg) Gurgen Martikyan [See Full Bio](https://brandlens.io/author/gugoadmin/) [ ](https://brandlens.io/author/gugoadmin/) **Categories:** Blog --- ### [Museum Visitor Engagement: How to Turn Visitors Into Storytellers](https://brandlens.io/blog/blog-museum-visitor-engagement-visitor-storytellers/) **Published:** July 15, 2026 **Author:** Vahag Karayan **Content:** Museums are full of stories. The problem is that too many of them stop at the exit. A visitor may spend an hour with an exhibition, feel something real, tell a friend later, post a photo, or remember one object for years. But most museums capture only the attendance number, not the meaning the visitor made. That is a missed opportunity for **museum visitor engagement**. The next step for museums is not louder promotion. It is better participation. When visitors are invited to become storytellers, the museum gains something more useful than passive attention. It gains interpretation, emotion, memory, and language from the people the experience was built to reach. ## Why Museum Visitor Engagement Needs More Than Attendance Attendance tells a museum that someone came. It does not tell the museum what moved them, what confused them, what they shared, or what stayed with them. That distinction matters right now. According to the [American Alliance of Museums’ 2025 National Snapshot](https://www.aam-us.org/2025/11/11/2025-annual-national-snapshot-of-united-states-museums/), 55% of U.S. museums were seeing fewer visitors than in 2019, and 29% reported decreased attendance in 2025 because of weaker travel, tourism, and economic uncertainty. When every visit has to work harder, museums cannot afford engagement that disappears when someone walks out the door. Museum professionals already have the right language for this shift. The field talks about audience engagement, visitor experience, community engagement, interpretation, co-creation, co-curation, co-production, and participatory practice. [The Museums Association frames engagement around visitors](https://www.museumsassociation.org/careers/competency-framework/engaging-audiences-and-communities/), audiences, and communities feeling welcome, represented, and creatively involved in museum work. It also describes participation, co-production, co-creation, and co-curation as important parts of deeper engagement. That is the heart of the opportunity. Museums do not need visitors to replace curators. They need visitors to reveal what the museum experience means once it meets real life. ![Museum visitor recording a selfie video in front of an exhibit as part of a museum visitor engagement.](https://brandlens.io/wp-content/uploads/2026/07/Museum-Visitor-Engagement-1024x682.jpeg "Museum Visitor Engagement - BrandLens")When museums invite visitors to tell their own stories exhibitions continue beyond the gallery walls## Museum Visitor Engagement Improves When Visitors Have a Role A visitor who looks is an audience member. A visitor who responds becomes part of the experience. That response can be simple. A reflection. A memory. A question. A short video. A story about who they came with. A moment where an artwork, artifact, or exhibition theme connects to their own life. This is where **museum storytelling** becomes more than interpretation. It becomes participation. The Participatory Museum describes [co-creative work as a way for cultural institutions](https://participatorymuseum.org/chapter8/) to become more responsive to the needs and interests of their audiences. It also notes that visitors arrive with their own needs and interests, and museums can design programs that invite people to use the space for their own reasons. That idea is useful for marketing teams, but it is bigger than marketing. Visitor storytelling can help museums: - Understand which themes actually resonate. - Create more authentic social content. - Build stronger community representation. - Support audience development. - Extend the exhibition beyond the gallery. - Give programming teams qualitative insight. - Show donors and partners human impact. A visitor story is not just content. It is evidence of connection. ## Visitor Storytelling Works Best When It Is Guided Museums should not rely on random social posting as their only form of visitor participation. Random posting has value, but it is uneven. Some visitors tag the museum. Many do not. Some share thoughtful reflections. Others share only a selfie. Some posts are usable. Others lack permission, context, or clarity. Guided storytelling is different. It gives visitors a clear invitation, a specific prompt, and an easy way to respond. That structure matters because most visitors are not walking through a museum thinking, “I should create useful content for the marketing team.” They are with family, friends, students, or tourists. They are moving through a physical space. Their attention is limited. The easier the invitation, the better the participation. Strong prompts ask for meaning, not praise. Instead of: “Tell us what you loved.” Ask: “What did this object remind you of?” “What would you tell a friend to notice here?” “Which part of this exhibition surprised you?” “What personal memory connects to this story?” “What should future visitors understand before they enter this room?” These prompts turn visitors from reviewers into interpreters. That is the difference between a testimonial and a story. ## The Practical Workflow: From Exhibit Moment to Visitor Story For museum teams, the biggest barrier is not usually imagination. It is operations. Visitor experience teams do not want clunky technology in the gallery. Exhibition teams do not want interpretation diluted. Marketing teams need usable content. Education teams need participation to remain thoughtful. Leadership needs consent and brand safety handled responsibly. A useful workflow has to respect all of that. One practical model is a [QR-based exhibit storytelling flow](https://brandlens.io/solutions/museums/). BrandLens’ museum workflow, for example, describes a process where the museum places a QR code near an artwork or exhibit, the visitor scans it, the browser camera opens without an app or account, and the museum preloads the experience with text, audio, branding, and exhibit context. The visitor records a short 20–40 second video, and the museum receives rights-cleared content for future use. That workflow matters because it solves several museum-specific problems at once. It keeps participation close to the exhibit moment. It gives the museum interpretive guardrails. It removes app-download friction. It keeps the response short. It makes consent part of the submission flow. It creates a library of visitor-generated content the museum can review. The best version of this does not feel like a marketing capture station. It feels like an invitation to respond. That distinction is important. Museums should not turn galleries into content factories. The goal is to help visitors articulate a connection while the experience is still fresh. ![Museum visitor storytelling workflow showing a QR code at an exhibit, a guided video capture experience with museum text and audio, and the finished shareable visitor video.](https://brandlens.io/wp-content/uploads/2026/07/Turning-visitor-to-storytellers-1024x682.jpeg "Museum visitor recording a selfie video in front of an exhibit as part of a visitor storytelling experience. - BrandLens")A guided storytelling workflow lets museums add exhibit context before visitors record creating richer and more shareable stories## Where Visitor-Generated Content Helps Museum Marketers Museum marketers already know social media matters. The harder question is what to post when the calendar is full of events, exhibitions, membership pushes, and institutional announcements. Visitor-generated content can help, but only when it has context. AAM has argued that [user-generated content can influence someone’s decision to visit a museum and help ](https://www.aam-us.org/2019/06/24/attracting-visitors-with-user-generated-content/)people feel like they belong. It also describes UGC as an underused source of content for museums trying to reach their communities. The strongest visitor-generated content does not simply say, “I visited.” It shows why the visit mattered. A short visitor story can become: - A social post that feels human. - A newsletter feature tied to an exhibition. - A donor update showing community impact. - A lobby screen celebrating visitor voices. - A school or family program recap. - A tourism campaign asset. - A membership renewal reminder. This also gives museum marketers a better alternative to generic promotional copy. “Plan your visit” has a place. But a visitor saying, “I brought my daughter here because this story reminded me of my grandmother,” carries a different kind of weight. It feels less like advertising. It feels like belonging. ## How Exhibition and Programming Teams Can Use Visitor Stories Visitor storytelling is not only a marketing asset. It can be a learning loop. Exhibition teams can look at visitor stories to see which objects attract emotional response. Programming teams can identify themes that deserve follow-up events. Education teams can see which prompts create reflection. Visitor experience teams can spot confusion, friction, or delight. This is especially useful because traditional feedback often arrives too late or feels too formal. Comment cards, surveys, and post-visit emails have value. But they rarely capture the immediate emotional moment. A guided story can. It gives teams qualitative insight in the visitor’s own words. Not every submission needs to be published. Some should simply be learned from. That may be the most overlooked benefit. Visitor storytelling helps museums understand the gap between intended interpretation and lived experience. ## Designing Prompts That Respect the Museum Experience Museums should be careful with visitor storytelling. Not every exhibit needs it. Not every space is appropriate. Some topics require quiet, privacy, or deep sensitivity. Good prompt design starts with judgment. Use storytelling prompts where visitors are likely to have a personal, reflective, joyful, or curious response. Avoid turning grief, trauma, sacred objects, or contested histories into casual content moments. A simple prompt framework helps: **For art museums:** “What detail changed how you saw this piece?” **For history museums:** “What part of this story connects to today?” **For science centers:** “What did this make you want to understand better?” **For children’s museums:** “What did your child explain to you in their own words?” **For community exhibitions:** “What memory or perspective would you add to this story?” The museum should set the tone. Visitors should bring the meaning. ## The Best Museum Stories Travel With the Visitor The museum visit does not end when someone exits the building. A visitor may share a story with a friend, send a video to family, post a memory, recommend the exhibition, or return for a program because the experience felt personal. That is the real value of [participatory museum experiences](https://brandlens.io/blog/iaapa-expo-europe-2026-attractions-industry-trends/ "participatory museum experiences"). [Digital storytelling research in cultural and heritage ](https://www.mdpi.com/2571-9408/8/6/200)tourism points to the importance of social media integration, multimedia engagement, community participation, and cultural authenticity in reaching younger audiences and supporting visitor engagement. That does not mean museums should chase every platform trend. It means museums should design visitor participation with the same care they bring to interpretation. The story must remain accurate. The experience must remain respectful. The visitor’s contribution must feel voluntary, contextual, and valued. A museum’s voice still matters. But the visitor’s voice helps the story travel. That is the shift. Museum visitor engagement is not only about getting people through the door. It is about helping them leave with a story worth sharing. The collection gives the museum authority. The visitor gives it reach, memory, and life. ![author avatar](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025.jpeg) Vahag Karayan CEO & Co-Founder As an AI pioneer and the CEO of BrandLens, Vahag Karayan helps marketers unlock the power of authentic video UGC at scale. Drawing on 20+ years of tech leadership—from advanced R&D at NASA/JPL to enterprise SaaS—he bridges the gap between complex artificial intelligence and human storytelling. Vahag is passionate about eliminating the friction of video collection so brands can effortlessly turn everyday fans into powerful advocates. [See Full Bio](https://brandlens.io/author/vahag-karayan/) [ ](https://brandlens.io/author/vahag-karayan/) [ ![social network icon](data:image/svg+xml;base64,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) ](https://www.linkedin.com/in/vahag/) **Categories:** Blog --- ### [How to Collect Videos From Customers: A Step-by-Step Guide](https://brandlens.io/blog/how-to-collect-videos-from-customers-a-step-by-step-guide/) **Published:** August 6, 2026 **Author:** Vahag Karayan **Content:** Collecting videos from customers is not just about giving people somewhere to upload a file. You need to decide what you want, reach the right audience, guide each recording, collect permission, and organize every submission. The process can support customer stories, product demonstrations, community videos, contests, fan participation, creative challenges, event content, and ongoing UGC collection. So, how to collect videos from customers can be simplified to reduce the burden on them, on you and increase the quality,. **The simplest approach is to create one guided video experience, share it through a link or QR code, and manage every submission in one place.** ## 1. Start With the Goal Before asking anyone to record, decide what the videos need to accomplish. A clear goal will shape the activity, the questions, the recording experience, and the way you contact participants. You may want to: - Collect customer stories or reviews. - Invite people into a creative challenge. - Gather product demonstrations or unboxings. - Collect fan reactions or predictions. - Capture videos from an event or community. - Build an ongoing library of customer content. Then identify the problem you are solving. Perhaps your team needs more original content. Maybe you want customers to participate in a campaign. You may also need a better way to collect videos from hundreds of people. Do not begin with the tool. Begin with the outcome. ## 2. Decide What Videos You Want People to Create Once the goal is clear, define the type of video you need. Avoid asking customers to “send us a video” without further direction. Most people will not know where to begin. Decide what each person should record, how long the video should be, and whether it should be vertical or horizontal. You should also decide whether the video needs one answer or several short scenes. For example, a creative product activity might ask someone to: 1. Show the product. 2. Demonstrate how they use it. 3. Finish with a reaction or closing message. A community project might ask people to share a memory, introduce a local place, or answer the same question from different locations. Clear structure does not limit creativity. It helps people understand what to make. ## 3. Choose a Video Collection Tool That Saves Time for your and for them Email attachments, shared folders, and upload forms may work for a few videos. They become harder to manage when participation grows. Customers may upload files with unclear names. Large attachments may fail. Your team may need to match videos with contact details, permissions, questions, and campaign information manually. A dedicated video collection platform should keep the full process together. It should let people record from a browser, follow instructions, submit their information, approve usage terms, and send the video into one organized library. [BrandLens](https://brandlens.io/) is designed for this type of guided video collection. Organizations can create the recording experience once and share it with many participants through a link or QR code. The right tool should reduce work for both sides. Customers should find it easy to participate. Your team should avoid sorting through disconnected files and folders. ![The image explains the workflow on how to collect videos from customers](https://brandlens.io/wp-content/uploads/2026/08/Simple-Video-collection-workflow.jpeg "Simple Video collection workflow - BrandLens")## 4. Plan How You Will Reach Your Audience After creating the activity, decide how people will discover it. The best channel depends on the audience and your existing relationship with them. You can share the video collection link through: - Email campaigns. - SMS or text messages. - Social media posts. - Online communities. - Your website or customer portal. - Receipts, packaging, or printed materials. - QR codes at events or physical locations. Email and SMS work well when you already know the participants. Social posts can reach a wider customer or fan community. Website placements can support ongoing video collection. QR codes are useful when participation begins offline. They can appear at an event, inside a store, on product packaging, or beside an installation. The message should explain the activity before asking people to open the link. Tell them what they will create, why it matters, and how long it should take. ## 5. Create a Clear Landing Page The link should open a simple landing page. This page introduces the activity before the camera appears. Keep the explanation short. Participants should quickly understand: - Who is asking for the video. - What they are being invited to create. - Why the video is being collected. - How long the process will take. - Where the video may be used. The page can also include an example, campaign image, logo, or short demonstration. These details help the experience feel trustworthy and intentional. Do not overload the landing page with instructions. Its job is to explain the activity and help the participant begin. ## 6. Guide People right on Camera (teleprompting) Once the participant opens the camera, they should not have to remember instructions from an earlier email. Show questions and recording directions directly on the screen. These can appear above or beside the camera while the person records. For someone unfamiliar with video production, an on-screen instruction might say: > Show us your creation and explain how you made it. Keep your video under 30 seconds. You can also guide the participant through several short recordings. Each screen can show the next question, instruction, image, or example. Teleprompter-style text can help when someone needs to read a specific line. This may be useful for introductions, event messages, greetings, or campaign statements. However, not every video should feel scripted. Use teleprompting when exact wording matters. Use simple questions when personality and natural reactions matter more. Basic filming tips can also appear on the camera screen. Ask people to face a light source, record somewhere quiet, and keep the phone steady. ## 7. Make Recording and Submission Simple Participants should be able to record from a phone or computer without downloading an app. They should also be able to review the video before sending it. Some activities may allow people to upload an existing video. Others may require recording inside the guided experience. Choose the method that fits the campaign. Keep the number of steps reasonable. Every extra screen, login, or form field can reduce participation. The experience should feel like answering a clear invitation, not completing an administrative task. ## 8. Collect Video Consent During the Same Process Permission should be part of the video submission process. Do not collect videos first and then search for approval later. Explain how the organization may use the submitted content. This may include websites, social media, internal communications, advertising, event screens, or edited campaign videos. Participants should actively accept the terms before submitting. Their consent record should remain connected to the video in the content library. This makes it easier for your team to understand which videos can be used and where they can appear. ## 9. Review and Organize Every Submission Collecting the files is only part of the process. Your team still needs to review, approve, search, and use the content. Each submission should include useful context, such as the participant’s name, contact information, campaign, answers, consent status, and review decision. For high-volume activities, create a moderation process before launching. Decide who will review submissions and what should be approved, rejected, or flagged. A central content library is more useful than a folder of video files. It allows the organization to understand what each video contains and whether it is ready to use. ## 10. Follow Up With Participants After someone submits a video, confirm that it was received. A simple thank-you message reassures the participant and completes the experience. You may also explain what happens next. Tell people whether selected videos will appear in a gallery, social campaign, event presentation, or edited collection. When appropriate, let participants know when their content is published. Recognition can encourage future participation and strengthen the connection with the community. ## Build the Process Before You Send the Ask A successful customer video collection project starts before the first email, text message, or social post goes out. Define the goal. Decide what people should create. Build a clear landing page and guide them while the camera is open. Then collect consent and organize every submission from the start. This process can support one customer story or thousands of creative videos. The same principle applies in both cases. Make participation easy, but do not leave people without direction. The strongest video collection experiences combine freedom with useful structure. ## Frequently Asked Questions ### What is the easiest way to collect video content from customers? Create one guided video experience and share it through a link or QR code. Participants should be able to read the instructions, record, approve the terms, and submit without downloading an app. ### Can I collect videos from hundreds of customers? Yes. The same video collection link can be shared with many people. A dedicated platform can keep each submission, participant record, and consent status organized. ### What kinds of videos can I ask customers to submit?< You can collect customer stories, creative challenges, demonstrations, reactions, fan videos, tutorials, contest entries, community messages, and event content. ### How do I explain what customers should record? Show clear questions or instructions on your landing pages and camera screen itself. Tell people what to show, what to say, how long to record, and what step comes next. ### Can people read from a teleprompter while recording? Yes. Teleprompter-style text can appear near the camera when participants need to deliver a specific message. It should be used only when exact wording is important. ### How can I ask customers to participate? Share the invitation through email, SMS, social media, your website, an online community, or a QR code. Explain the activity, the purpose, and the expected time commitment. ### Should customers upload a video or record one directly? Both options can work. Direct recording creates a more guided and consistent experience. Uploading is useful when people already have suitable footage on their device. ### How do I collect permission to use submitted videos? Place clear usage terms inside the submission experience. Ask participants to approve them before sending the video, then store the consent record with the submission. ![author avatar](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025.jpeg) Vahag Karayan CEO & Co-Founder As an AI pioneer and the CEO of BrandLens, Vahag Karayan helps marketers unlock the power of authentic video UGC at scale. Drawing on 20+ years of tech leadership—from advanced R&D at NASA/JPL to enterprise SaaS—he bridges the gap between complex artificial intelligence and human storytelling. Vahag is passionate about eliminating the friction of video collection so brands can effortlessly turn everyday fans into powerful advocates. [See Full Bio](https://brandlens.io/author/vahag-karayan/) [ ](https://brandlens.io/author/vahag-karayan/) [ ![social network icon](data:image/svg+xml;base64,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) ](https://www.linkedin.com/in/vahag/) **Categories:** Blog, Video Submissions Technology --- ### [Why Audience-Driven Storytelling Outperforms Traditional Marketing](https://brandlens.io/blog/why-audience-driven-storytelling-outperforms-traditional-marketing/) **Published:** October 7, 2025 **Author:** Vahag Karayan **Content:** If you work in sports, entertainment, or the creator economy, you’ve felt the shift: audiences are no longer satisfied being “reached.” They want to be recruited into inside jokes, fan rituals, live reactions, and shared authorship through storytelling. In 2026, that’s not a trend but the playbook. Social platforms keep rewarding real voices; fans keep rewarding the brands that hand them the mic. This article breaks down why UGC vs. traditional marketing isn’t a fair fight anymore and how to operationalize content co-creation with audiences across your funnel, events, and channels. ![](https://brandlens.io/wp-content/uploads/2025/10/image-13-1024x683.jpeg "image - BrandLens")## **The Great Shift from Broadcast Storytelling to Belonging** For decades, sports and entertainment ran on a one-to-many model. Broadcasters told the story; fans received it. That era didn’t end; it just stopped being enough. Today’s centre of gravity has moved to social video ecosystems where creators and audiences remix the narrative in real time. Social platforms, creators, and UGC are now shaping the entertainment hours people choose, and [brands spend dollars on ads to reach them](https://www.deloitte.com/us/en/insights/industry/technology/digital-media-trends-consumption-habits-survey/2025.html). That’s the heart of community marketing in 2026: not “How loudly did we speak?” but “How deeply did we connect?” In that context, UGC in sports and entertainment isn’t filler; it’s the venue. Fans don’t just watch the highlight; they record it from the stands, duet the moment, and annotate it with context only locals know. The recap they share among themselves often outperforms the official one, because it speaks the language of the section, the supporters’ group, and the mascot’s lore. So, why does this matter now? Gen Z and Gen Alpha grew up in communities where the camera turns outward. They treat teams, shows, and festivals as canvases they paint together, which is exactly why fan-led storytelling resonates. The new path to loyalty is giving them authorship, not just access. In other words, build digital fan communities that feel personal, participatory, and portable across platforms, not just high-gloss one-offs. [Deloitte](https://www.deloitte.com/us/en/insights/industry/technology/technology-media-telecom-outlooks/sports-industry-outlook.html) echoes this emphasis on fan experience as a growth lever, right next to analytics and talent investment. ## **Why Reach Alone Isn’t Enough Anymore** If you’ve ever run a blockbuster spot and then watched post-campaign engagement crater, you know the math: reach isn’t equivalent to relationship. Traditional broadcasters behave like loudspeakers. But fans want walkie-talkies. They want back-and-forth, “we were there” energy, and they’re wired to trust peers more than polished brand units. The [data backs this up](https://www.bazaarvoice.com/blog/user-generated-content-statistics-to-know/); 84% of consumers are more likely to trust a brand’s campaign if it features UGC, and 77% say UGC directly influences their purchase decisions. That’s not a minor lift; it’s a conversion-path rewrite. Also note the generational split; [88% of Gen Z](https://pro.morningconsult.com/analysis/influencers-content-creators-evolving-power-2024) follow at least one influencer (with 22% following more than 50), and they spend serious time with creator-led content. The implication for marketers is straightforward: peer-to-peer voices increasingly set the agenda; brand-only broadcasts increasingly chase it. Internally, your team should align around the headline we’ve been writing about for a while: [Gen Z’s trust in peer voices over traditional broadcasters](https://brandlens.io/blog/real-is-the-new-viral-why-brands-are-embracing-unpolished-ugc/). Operationally, that means budgeting for community prompts, fan flywheels, and creator partnerships alongside your linear buys and tent-pole assets. It also means measuring comment density, share velocity, and save rate, not just impressions. When your plan prioritizes conversation over one-way output, your fan engagement strategies compound. Fans who feel seen become co-producers; co-producers become repeat participants; repeat participants become advocates who recruit friends. That’s the funnel evolution in 2026. ## **Fan-Led Storytelling: What It Actually Looks Like** Let’s make it tangible. Here are the formats winning right now across stadiums, festivals, premieres, and watch parties built on a participatory content strategy and facilitated by us: - **Fan-Shot Recaps as the “Official” After-Movie:** Invite attendees to submit vertical clips of entrances, chants, reactions, and “you had to be there” angles. Curate into a same-night reel; publish while the adrenaline is still high. Fans who made the cut share it like a badge. That’s content co-creation with audiences at peak velocity. - **Reaction-Driven Live Streams:** Instead of a single studio feed, host a grid of fan cams during pivotal moments (walk-offs, finales, and encore surprises). Feature a rotating mix of superfans. It reads as communal, not corporate. - **Remixable Prompts on TikTok and Reels:** Seed challenges that invite fans to reinterpret anthem intros, mascots, or uniforms (“Duet our tunnel walk with your pre-game ritual”). Publish a pinned prompt each week; respond in the comments with your favorite remixes. - **On-Site Capture Flows that Don’t Require an App:** This is our sweet spot: QR codes and short links that open to a guided capture flow with no downloads. Fans scan anywhere (concourse, merch bag insert, Jumbotron prompt), record or upload, and grant usage rights in one tap. Your team sees incoming clips in a moderation queue, approves the best in real time, and assembles reels for distribution across social, in-venue screens, and your owned channels. That’s scalable event-based content collaboration. ![](https://brandlens.io/wp-content/uploads/2025/10/image-12-1024x682.jpeg "image - BrandLens")Want to go deeper on building prompts and story arcs? We’ve documented [how fans co-create unforgettable moments on video](https://brandlens.io/blog/the-power-of-video-co-creation-how-brands-and-consumers-can-build-content-together/), from theme ideas and clip lists to moderation criteria and legal best practices. And if you’re benchmarking how the pros do it, we break down [sports and entertainment brands using UGC to build community](https://brandlens.io/solutions/sports-entertainment/), from Major League Soccer (MLS) to regional music festivals. Under the hood, we typically set guardrails (brand-safe prompts, profanity filters), define a fast-track review lane (e.g., “post-worthy in one tap”), and tag content for reuse (ticketing emails, sponsor recaps, partner reels). That’s what turns one-night energy into always-on community assets. ## **Case Comparisons: Broadcaster vs. Community Results** Consider two real-world-adjacent examples: 1. **Broadcast-Heavy National Spot:** A top-down campaign racks up 2M views on a flagship highlight video. Engagement rate sits near 1%; comments skew generic (“cool,” “nice play”). Post-event, brand posts see a 30% drop in comment density. Impressive reach, limited community signal. 2. **Fan-Led Local Activation:** A mid-market team seeds a remix challenge tied to a rivalry game (“Show us your pre-game superstition”). They receive 3,200 submissions; the best 50 make the same-night recap. Result: 500K views, 5,000+ shares, and a 3.5× lift in comments/post for the next two weeks because fans keep tagging friends who appeared. Participation scaled emotion, and emotion scaled distribution. ![](https://brandlens.io/wp-content/uploads/2025/10/image-15-1024x682.jpeg "image - BrandLens")And here’s an anonymized mini-case study. A minor-league club used branded QR posters at gates to collect halftime chant videos. In 90 minutes, they approved 180 clips, posted a 45-second supercut before Q4, and repurposed the asset for sponsor recaps and season-ticket renewal emails. This is [short-form storytelling in sports and entertainment](https://brandlens.io/blog/short-form-ugc-video-dos-and-donts-a-2025-guide-for-brands-and-creators/) at its most efficient: the crowd writes the script; the brand edits the film. Participation is an accelerant. When fans contribute to the story, they don’t just consume it; they champion it. That’s the compounding edge of the community-first approach being bigger than the broadcaster-only approach. ## **The Community Advantage: Emotional Currency & Retention** Why does fan-led storytelling outperform glossy broadcast assets on loyalty and lifetime value? Because identity trumps exposure. Fans share what they create, not what they’re told to like. When you enable participation, the [content becomes part](https://brandlens.io/blog/why-lo-fi-content-should-be-part-of-your-video-strategy/) of who they are (“That’s my section,” “That’s my edit,” “That’s my sign in the recap”). The effect isn’t ephemeral; it’s cumulative. Trust mechanics matter here. [Edelman’s 2024 Trust Barometer](https://www.edelman.com/sites/g/files/aatuss191/files/2024-02/2024%20Edelman%20Trust%20Barometer%20Global%20Report_FINAL.pdf) recommends harnessing peer voices as advocates to build credibility, a blueprint that aligns perfectly with community-led content ops. Add that to the earlier stat: campaigns featuring UGC enjoy materially higher trust and purchase intent. Internally, this is where your strategy around [why UGC matters in community-led marketing](https://brandlens.io/blog/community-led-growth-what-it-is-and-why-it-is-important/) should live: UGC is not just top-of-funnel bait; it’s a retention loop. Design touchpoints so fans feel heard (spotlight them), recognized (credit them), and invited back (new prompts tied to story arcs). Underpinning it all is the [psychology behind UGC participation and virality](https://brandlens.io/blog/psychology-of-ugc-why-people-love-it/), status signaling, belonging, and “proof I was there.” When you reduce friction (QR > app), increase recognition (creator spotlights > celebrity only), and show continuity (their clip in next week’s hype video), you mint emotional currency fans want to keep spending. ## **How to Activate Fan-Led Storytelling in 202**6 You don’t need a million-dollar studio. You need a system. Use this checklist to operationalize event-based content collaboration: 1. **Don’t Wait for Fans to Create; Invite Them:** Open every campaign with a clear, scannable prompt. In-venue, add QR codes to seat backs, wristbands, merch tags, and entry signage. (QR-driven engagement is mainstream now, even college football attempted [QR activations on helmets](https://okstate.com/news/2024/8/20/cowboy-football-oklahoma-state-to-wear-nil-fund-qr-codes-on-helmets-in-2024) in 2024; while the National Collegiate Athletic Association (NCAA) [stopped the helmet placement](https://uni-watch.com/2024/09/02/ncaa-blocks-osu-from-using-qr-codes-on-helmets/), it explicitly permitted QR codes around the stadium and on player bag tags, proving the point: scanning is a habit.) 2. **Build Prompts for Specific Emotions and Roles:** Don’t just say “upload your video.” Seed 3-5 creative cues: “Your walk-in fit,” “Best chant from Section 109,” “60-second recap for a friend who missed it.” For example, you can create QR-powered story prompts that drive exactly these clips, then moderate and curate in real time while using BrandLens. 3. **Spotlight Creators over Celebrities:** This is table stakes for [what today’s creators expect from platforms and brands](https://brandlens.io/blog/creator-economy-live-what-brands-need-to-know-about-ugc-creators-the-future-of-marketing/): credit lines, reposts with attribution, occasional comped perks, and genuine conversation in comments. It builds a bench of fan-creators who return every game night. 4. **Turn UGC into Feedback Loops:** The best chant becomes the team motto. The fan-designed sign becomes the next giveaway. The community-voted walk-out song gets used for a month. That loop signals “you shape the story,” which is the essence of content co-creation with audiences. 5. **Ship Fast While the Moment is Alive:** Filter, approve, and auto-tag clips as “recap-ready.” Spin a same-night vertical cut for TikTok/Shorts and a horizontal version for YouTube. The faster you publish, the more likely participants will share (and pull friends back to your channels). ![](https://brandlens.io/wp-content/uploads/2025/10/image-11-1024x682.jpeg "image - BrandLens")6. **Keep Production Appropriately Unpolished:** Native, lo-fi creative routinely outperforms big-budget polish on short-form platforms. TikTok’s own guidance is to “embrace native, unpolished content,” and independent benchmarks show a similar pattern for engagement. If you operate hybrid/virtual activations, remember that unfiltered content outperforms polished in virtual settings; it’s not a myth; it’s a repeatable tactic. 7. **Plan for Tent-Poles Early:** Calendar your majors (opening day, rivalry week, premiere night) and your mega-moments (Olympics, Super Bowl watch parties, award shows, festivals). We’ve published a guide to [using UGC during major fan-driven events](https://brandlens.io/blog/fifa-2026-host-city-goldmine-fan-zones-festivals-and-ugc-challenges-brands-should-launch-now/) with prompt packs and sponsor-ready deliverables. Align your sponsor value with community value (e.g., “Fan of the Game” reels that actually star fans). 8. **Instrument Your KPIs:** Track more than views. Focus on submission rate (% of attendees who contribute), approval rate, time-to-publish, share velocity, creator return rate, and asset reuse (how many times a clip is repurposed). Those metrics predict retention and revenue better than impressions alone. 9. **Rights, Safety, and Compliance:** For your safety, BrandLens workflows capture usage rights at submission, apply profanity or not safe for work (NSFW) filters, and centralize releases so your legal team sleeps at night. This is important, so you can scale without fear. 10. **Bridge Channels and Sponsors:** Cut bespoke recaps for your partners (on-brand frames, their tag on the outro). This is where UGC’s authenticity meets business outcomes: more watch time, more shares, more lift on partner reports. Trends in 2026 underscore the broader reality: social-UGC ecosystems are where attention (and budgets) keep consolidating. ![](https://brandlens.io/wp-content/uploads/2025/10/image-14-1024x683.jpeg "image - BrandLens")### **From Audience to Allies** Broadcasting still matters, but only as a spark. Movements start when fans become collaborators. In 2026, brands that speak with fans, not at them, build the kind of equity that survives platform shifts and algorithm swings. Fan-led [storytelling creates shared ownership; shared ownership fuels deeper engagement,](https://brandlens.io/?p=9502) faster creative cycles, and better retention. That’s the compound interest of the community. If you’re ready to turn your next game, premiere, or festival into a co-created story engine, BrandLens makes it practical: QR prompts, real-time moderation, and rights-ready workflows, no app required. Put simply, it’s fan engagement strategies you can actually run on a Friday night and measure on Monday morning. Want to activate your fans at scale? Spin up your [first BrandLens capture flow](https://brandlens.io/how-it-works/) and test it on your next event, then watch your community (and your KPIs) do the talking. **References:** - [**2025 Digital Media Trends: Social Platforms Are Becoming A Dominant Force In Media And Entertainment**](https://www.deloitte.com/us/en/insights/industry/technology/digital-media-trends-consumption-habits-survey/2025.html) - [**2025 Global Sports Industry Outlook**](https://www.deloitte.com/us/en/insights/industry/technology/technology-media-telecom-outlooks/sports-industry-outlook.html) - [**64 User-Generated Content Statistics To Know In 2024**](https://www.bazaarvoice.com/blog/user-generated-content-statistics-to-know/) - [**Influencers Aren’t Going Anywhere, And Their Power Is Expanding**](https://pro.morningconsult.com/analysis/influencers-content-creators-evolving-power-2024) - [**Maximize Full-Funnel Performance On Tiktok: Expert Insights From Smartly**](https://ads.tiktok.com/business/en/blog/full-funnel-conversion-strategy-tiktok-smartly-guide) - [**2025 Tiktok Benchmarks**](https://www.socialinsider.io/social-media-benchmarks/tiktok) - [**Oklahoma State To Wear Nil Fund Qr Codes On Helmets In 2024**](https://okstate.com/news/2024/8/20/cowboy-football-oklahoma-state-to-wear-nil-fund-qr-codes-on-helmets-in-2024) ![author avatar](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025.jpeg) Vahag Karayan CEO & Co-Founder As an AI pioneer and the CEO of BrandLens, Vahag Karayan helps marketers unlock the power of authentic video UGC at scale. Drawing on 20+ years of tech leadership—from advanced R&D at NASA/JPL to enterprise SaaS—he bridges the gap between complex artificial intelligence and human storytelling. Vahag is passionate about eliminating the friction of video collection so brands can effortlessly turn everyday fans into powerful advocates. [See Full Bio](https://brandlens.io/author/vahag-karayan/) [ ](https://brandlens.io/author/vahag-karayan/) [ ![social network icon](data:image/svg+xml;base64,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) ](https://www.linkedin.com/in/vahag/) **Categories:** Blog --- ### [EDUCAUSE 2026: Why Authentic Assessment in Higher Education Is the Next Technology Challenge](https://brandlens.io/blog/educause-2026-authentic-assessment-higher-education/) **Published:** August 5, 2026 **Author:** Vahag Karayan **Content:** As higher education leaders prepare for EDUCAUSE 2026, the most important artificial intelligence conversation may not concern which model a campus should license. It may concern whether institutions can still tell what students have learned. The rise of **authentic assessment in higher education** reflects a growing weakness in traditional assessment design. Essays, reports, code, and polished presentations once served as reasonable proxies for student understanding, but generative AI can now produce many of those outputs without revealing how much intellectual work the student performed. The answer is not a more aggressive technological dragnet. Institutions need assessment models that make reasoning, application, revision, and judgment easier to see, while giving faculty practical ways to collect and evaluate that evidence. ## Why Authentic Assessment in Higher Education Is Moving Up the Agenda The [2026 EDUCAUSE Horizon Report on teaching and learning](https://library.educause.edu/resources/2026/5/2026-educause-horizon-report-teaching-and-learning-edition) identifies AI’s effect on assessment as one of the shifts shaping higher education. The report points toward more authentic, process-based demonstrations of learning as conventional assignments become harder to interpret. A separate [EDUCAUSE report on AI and learning assessment](https://library.educause.edu/resources/2026/6/2026-educause-the-impact-of-ai-on-learning-assessment-report) surveyed 438 faculty and staff members involved in assessment. Most respondents reported using AI when creating or administering assessments, while most also believed students were using AI when completing them. AI is already inside the assessment process. The unresolved question is whether an assignment still produces valid evidence of the learning outcome it was designed to measure. Authentic assessment does not simply mean assigning a project that resembles a workplace task. A recent [scoping review of authentic assessment research](https://link.springer.com/article/10.1007/s10734-025-01588-9) found that authenticity can come from professional context, personal relevance, digital practice, student agency, cognitive challenge, and social collaboration. A clinical student might explain a treatment decision, while an engineering student could defend a design choice. A business student might present recommendations based on an unfamiliar scenario and respond to questions that test the reasoning behind the final answer. ## AI Detection Cannot Carry Assessment Integrity An institution that responds to generative AI only by buying a better detector is solving the wrong problem. Even Turnitin states that its AI writing report can misidentify both human and AI-generated writing and should not be used as the sole basis for adverse action against a student. The company’s own [guidance for using AI writing reports](https://guides.turnitin.com/hc/en-us/articles/22774058814093-Using-the-AI-Writing-Report) calls for further review, human judgment, and alignment with institutional policy. Detection may provide a signal, but it cannot independently establish whether meaningful learning occurred. That distinction matters because academic integrity and assessment validity are related but different problems. A faculty member may be unable to prove exactly how AI was used while still having insufficient evidence that a student understands the submitted work. The more useful question is not simply, “Did AI produce this?” It is, “Can the student explain, apply, evaluate, and defend what was submitted?” ## Authentic Assessment in Higher Education Must Make Thinking Visible An assessment should not become a surveillance exercise. It should produce enough evidence for faculty to make a sound academic judgment about a student’s knowledge, decisions, and ability to apply what they have learned. A [UNESCO IdeasLAB analysis of assessment in the AI age](https://www.unesco.org/en/articles/whats-worth-measuring-future-assessment-ai-age) argues for placing more value on the learning process. Suggested approaches include staged submissions, process journals, peer review, recorded think-aloud exercises, oral explanations, and opportunities for students to defend their conclusions. These formats reveal more than a finished artifact can show. They help faculty see how students evaluate evidence, respond to feedback, revise assumptions, and develop an answer over time. Video can support this shift, but video alone does not make an assessment authentic. A student can read an AI-generated script into a camera just as easily as they can paste the same text into a document. The value comes from the assessment design. A short project walk-through, skills demonstration, oral reflection, or response to a specific scenario can expose reasoning that a finished paper hides, especially when the prompt asks students to explain a decision or identify how their thinking changed. ## Better Assessment Creates a Technology and Workflow Challenge More meaningful evidence often creates more complicated workflows. Faculty may need to receive staged drafts, portfolios, audio explanations, demonstrations, short recordings, or several components connected to the same assignment. That complexity quickly becomes administrative work when the submission process was designed only for documents. Large recordings arrive through email, videos sit in shared drives, and instructors manually connect each file to the right student, prompt, rubric, and review status. This is the same operational weakness explored in BrandLens’ analysis of [why upload-and-folder workflows break down for video submissions](https://brandlens.io/blog/video-submissions-upload-folder-workflow/). Receiving a media file is not the same as operating a complete submission process. For student work, the institution may need the course, assignment, prompt, student identity, submission status, accessibility requirements, and retention policy to remain connected. Privacy, accommodations, authorized access, and deletion rules also need to be addressed before a new assessment format is adopted. A [Jisc review of assessment trends in higher education](https://www.jisc.ac.uk/reports/trends-in-assessment-in-higher-education-considerations-for-policy-and-practice) identifies growing interest in capstone assessments, oral and investigatory vivas, portfolios, process-focused assessment, and digital submission at scale. The report also argues that institutions need stronger digital infrastructure to support assessment redesign across programs rather than through isolated experiments. ![Four-step authentic assessment framework showing learning outcomes, evidence of learning, assessment design, and technology support.](https://brandlens.io/wp-content/uploads/2026/08/authentic-assessment-design-framework-1024x576.jpeg "Design the Assessment Before Choosing the Tool - BrandLens")A four step framework for authentic assessment define the learning outcome choose the evidence design the assessment then select the supporting technology## The Technology Should Support the Assessment, Not Define It Higher education technology leaders should resist starting with a product category. The first question is which learning outcomes have become difficult to verify through the institution’s current assessment methods. Some outcomes may still be measured effectively through written work. Other methods may benefit from staged evidence. An oral defense, a practical demonstration, or a reflection can explain the decisions behind a final result. Institutions must then account for faculty workload and student equity. A sound assessment model will fail if it doubles grading time, introduces unnecessary technical barriers, or ignores accessibility and accommodation requirements. Clear prompts, reasonable recording limits, common rubrics, alternative formats, and defined retention policies can make richer evidence manageable. Technology should reduce friction around capture, submission, organization, and review without deciding what academic quality looks like. Browser-based recording can be useful when an institution needs to [collect video submissions without upload chaos](https://brandlens.io/blog/how-to-collect-video-submissions-from-anyone-without-upload-chaos/). Students can open a link, respond to specific prompts, record in the browser, and submit without transferring a large file through email or a shared folder. That capability does not replace the learning management system, grade-book, assessment rubric, or faculty judgment. It solves a narrower problem by making short explanations and demonstrations easier to receive and organize. ## The Lasting Question Behind EDUCAUSE 2026 EDUCAUSE 2026 will include extensive discussion of AI platforms, governance, infrastructure, data, and institutional strategy. The more durable issue is whether higher education protects weak assessments with stronger monitoring or redesigns assessment around better evidence of learning. No assessment will be completely resistant to AI, and that should not be the goal. Institutions should instead make learning visible enough for faculty to evaluate it with confidence while teaching students how to use AI responsibly. Written work will remain important, but it will increasingly be supplemented by oral explanations, portfolios, demonstrations, staged projects, and student video submissions where those formats match the learning outcome. The strongest assessment systems will combine thoughtful pedagogy with workflows that faculty and students can realistically use. Institutions exploring those formats will need technology that reduces [submission friction without dictating assessment practice](https://brandlens.io/blog/blog-testimonial-video-submission-length/). [Browser-based video submission workflows](https://brandlens.io/how-it-works/) can support the capture and organization layer, while academic leaders retain control over learning outcomes, accessibility, policy, standards, and evaluation. ![author avatar](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025.jpeg) Vahag Karayan CEO & Co-Founder As an AI pioneer and the CEO of BrandLens, Vahag Karayan helps marketers unlock the power of authentic video UGC at scale. Drawing on 20+ years of tech leadership—from advanced R&D at NASA/JPL to enterprise SaaS—he bridges the gap between complex artificial intelligence and human storytelling. Vahag is passionate about eliminating the friction of video collection so brands can effortlessly turn everyday fans into powerful advocates. [See Full Bio](https://brandlens.io/author/vahag-karayan/) [ ](https://brandlens.io/author/vahag-karayan/) [ ![social network icon](data:image/svg+xml;base64,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) ](https://www.linkedin.com/in/vahag/) **Categories:** Blog, Video Submissions Technology **Tags:** Video Submission Platform, Video Submissions --- ### [IAAPA Expo Europe 2026: Six Attractions Industry Trends Shaping 2027](https://brandlens.io/blog/iaapa-expo-europe-2026-attractions-industry-trends/) **Published:** July 30, 2026 **Author:** Vahag Karayan **Content:** IAAPA Expo Europe 2026 arrives while the attractions industry is rethinking where growth will come from. New rides still matter, but attendance alone is no longer a dependable strategy in mature markets. Operators are dealing with cautious consumer spending, unpredictable weather, capital pressure, accessibility requirements, and changing discovery habits. At the same time, demand for memorable in-person experiences remains strong. The most important attractions industry trends now concern how venues use existing capacity, create reasons to return, and improve the economics of every visit. IAAPA Expo Europe offers a useful view of where those changes are heading in 2027. ## Why IAAPA Expo Europe 2026 Matters Beyond the Show Floor [IAAPA Expo Europe 2026 takes place in London from September 21–25](https://iaapa.org/expos-and-events/expo-europe). Its program covers amusement and theme parks, water parks, family entertainment centres, museums, heritage sites, zoos, aquariums, and other location-based entertainment businesses. The agenda is unusually revealing this year. Dedicated discussions cover competitive socialising, guest flow, repeat visitation, sustainability, accessibility, intellectual property, safety, AI, data, and indoor entertainment. That mix suggests the industry is moving beyond a simple search for the next major attraction. Operators are looking for more flexible ways to increase value without relying on constant large-scale construction. ## 1. Growth Is Moving From Attendance to Yield and Repeat Visitation The global attractions market has largely moved beyond its post-pandemic recovery phase. The [2024 TEA Global Experience Index](https://www.teaconnect.org/news/official-release-2024-tea-global-experience-indextm) reported that attendance at the world’s top 25 theme parks rose 2.4% to almost 246 million. However, the report described mature markets in western Europe, Japan, and the United States as broadly flat or showing modest changes. That puts more pressure on revenue per visitor, repeat visits, memberships, food and beverage, premium experiences, and better use of existing capacity. IAAPA’s own industry updates have also pointed to consumer resistance around pricing and softer in-park spending in several regions. Operators cannot assume that higher ticket prices will compensate for slower attendance growth. The stronger opportunity is to improve the full commercial model. Attendees should watch for approaches that reduce congestion, increase off-peak use, improve conversion, or create more reasons to return. ## 2. Competitive Socialising Is Becoming a Major Attractions Vertical Indoor entertainment is moving from a secondary attractions category into a serious growth market. IAAPA Expo Europe 2026 includes a dedicated Indoor Entertainment Day and a session on [the competitive socialising boom in location-based entertainment](https://connectplus.iaapa.org/event/iaapa-expo-europe-2026/planning/UGxhbm5pbmdfNDUwMzgzNA%3D%3D). Concepts built around golf, football, darts, bowling, racing, puzzles, and other group activities combine gameplay with hospitality. They are designed for social visits, corporate groups, dates, and repeat occasions rather than a single annual family trip. The model is attractive because it can operate year-round and fit into urban retail or leisure developments. It also reduces some of the weather exposure facing outdoor attractions. Yet novelty is not enough. The operators that last will need reliable throughput, strong food and beverage economics, clear brand identity, and gameplay that remains enjoyable after the first visit. This reflects a wider shift toward [experiences that create lasting involvement rather than brief attention](https://brandlens.io/blog/experiences-over-impressions-why-fan-created-video-is-the-future-of-branding/). The lesson applies well beyond marketing. ## 3. Sustainability Is Becoming an Operating Model Sustainability in attractions is moving away from isolated environmental initiatives. It is becoming part of energy management, water use, food operations, ride design, construction, procurement, and financial planning. The IAAPA Expo Europe Sustainability Day will address water management, carbon emissions from ride operations, food and beverage, and inclusive workplaces. Another agenda session frames sustainability as a contributor to resilience, risk management, EBITDA, and long-term value. That framing matters. Water parks, zoos, resorts, and large theme parks are exposed to rising utility costs, climate volatility, and tighter expectations from regulators, investors, employees, and guests. Operators should look beyond broad environmental claims. The most valuable solutions will show measurable resource savings, realistic implementation costs, maintainability, and a clear effect on total operating expense. ## 4. Accessibility Is Becoming Part of Experience Design Accessibility can no longer be treated as a specialist feature added after an attraction is designed. It affects ticketing, digital discovery, self-service technology, physical navigation, sensory environments, communication, and the experience itself. The [European Accessibility Act came into effect in June 2025](https://commission.europa.eu/news-and-media/news/eu-becomes-more-accessible-all-2025-07-31_en). It introduced common requirements for products and services including e-commerce, payment systems, smartphones, and ticketing or check-in technology. The European Commission estimates that around 100 million people in the European Union live with a disability. For attraction operators, accessibility therefore represents both a responsibility and a significant audience consideration. The next step is inclusive design from the beginning. Operators should examine whether new systems support different physical, sensory, cognitive, and communication needs without creating a separate or diminished visitor journey. ![Infographic showing six attractions industry trends shaping 2027, including repeat visitation, competitive socialising, sustainability, accessibility, AI, and programming.](https://brandlens.io/wp-content/uploads/2026/07/Six-Attractions-Industry-Trends-Shaping-2027-1024x682.jpeg "Six Attractions Industry Trends Shaping 2027 - BrandLens")Six long term trends influencing the attractions industry from repeat visitation and competitive socialising to AI accessibility sustainability and experience programming## 5. AI and Data Are Moving Behind the Experience AI will remain visible across the attractions industry, but its most valuable uses may not be highly visible to guests. Data can improve capacity planning, staffing, pricing, maintenance, communication, marketing, and the movement of visitors through a venue. One IAAPA Expo Europe 2026 session focuses on improving guest flow without building new infrastructure. Another examines how real-time data and cross-team collaboration can improve conversion and repeat visitation for museums and attractions. This is a more practical direction than adding AI simply because it looks innovative. Technology should help operators make better decisions or remove friction from the visitor experience. Discovery is also changing. [Deloitte’s 2026 Travel Industry Outlook](https://www.deloitte.com/us/en/insights/industry/transportation/travel-hospitality-industry-outlook.html) found that nearly one-quarter of surveyed travellers were using generative AI for trip planning by late 2025. Reported use had roughly tripled since 2023. Attractions must now consider how they appear inside AI-generated recommendations, not only traditional search results. Accurate descriptions, current information, reviews, structured data, and distinctive visitor experiences will all influence discoverability. ## 6. Programming and IP Are Becoming Alternatives to Heavy Capital Spending New rides and buildings can transform an attraction, but they also require significant capital and long development periods. More operators are using programming, partnerships, and intellectual property to create demand from assets they already own. A water park session at IAAPA Expo Europe will examine adults-only days, senior programs, family wellness sessions, and themed evening events. The objective is to increase off-peak demand and serve specific audience groups without constructing another major attraction. Another session looks at how intellectual property is expanding across sport, food, heritage, entertainment, and family experiences. The opportunity is larger than attaching a familiar character to an existing ride. Strong programming gives people a timely reason to return. Strong IP gives an experience immediate meaning, but only when the partnership fits the venue and audience. This shift also creates room for [guest-led storytelling that extends a programmed experience beyond the visit](https://brandlens.io/blog/event-activations-with-interactive-videos-how-ugc-can-amplify-the-impact/). That supporting layer works only after the core experience and audience reason are already strong. ## What These Attractions Industry Trends Mean for 2027 The attractions industry is not moving in one direction. Large destination parks, local museums, water parks, competitive socialising venues, heritage sites, and family entertainment centres face different economics. However, several shared priorities are becoming clear. Growth will depend more heavily on repeat visitation, operational intelligence, inclusive design, weather resilience, flexible programming, and experiences that earn their place in a cautious household budget. PwC’s [Global Entertainment and Media Outlook 2026–2030](https://www.pwc.com/gx/en/issues/business-model-reinvention/outlook/insights-and-perspectives.html) forecasts continued growth for live and immersive experiences as consumers seek valuable in-person activity. That demand is encouraging, but it does not guarantee success for every attraction. Operators still need to create experiences that are distinctive, easy to access, commercially sound, and worth repeating. Technology should support those outcomes rather than become the outcome itself. ## What IAAPA Expo Europe 2026 Really Represents IAAPA Expo Europe 2026 is best understood as a picture of an industry moving from expansion at any cost toward more disciplined experience design. The next phase will reward operators that can extract more value from existing assets while improving the visitor experience. Indoor entertainment, data-led operations, sustainable design, accessibility, IP, and targeted programming are all parts of that shift. Visitor participation can support some of these experiences, but it should never be inserted without a clear purpose. Attractions exploring that layer are beginning to use [browser-based video experiences that let visitors contribute without downloading another app](https://brandlens.io/how-it-works/). The technology is secondary. The industry’s real challenge is creating experiences people choose, remember, and find worth returning to. ![author avatar](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025.jpeg) Vahag Karayan CEO & Co-Founder As an AI pioneer and the CEO of BrandLens, Vahag Karayan helps marketers unlock the power of authentic video UGC at scale. Drawing on 20+ years of tech leadership—from advanced R&D at NASA/JPL to enterprise SaaS—he bridges the gap between complex artificial intelligence and human storytelling. Vahag is passionate about eliminating the friction of video collection so brands can effortlessly turn everyday fans into powerful advocates. [See Full Bio](https://brandlens.io/author/vahag-karayan/) [ ](https://brandlens.io/author/vahag-karayan/) [ ![social network icon](data:image/svg+xml;base64,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) ](https://www.linkedin.com/in/vahag/) **Categories:** Blog --- ### [What to Expect at UNBOUND 2026: Why Customer Participation Is the Growth Strategy to Watch](https://brandlens.io/blog/what-to-expect-at-unbound-2026-why-customer-participation-is-the-growth-strategy-to-watch/) **Published:** July 28, 2026 **Author:** Vahag Karayan **Content:** UNBOUND 2026 will offer marketers hundreds of ideas for generating more traffic, content, leads, and efficiency. The harder question is what will still create growth when everyone gains access to the same AI tools. The answer may be customer participation. As content production becomes faster and search traffic becomes less dependable, brands need assets competitors cannot reproduce with another prompt. Real customer experiences, questions, stories, recommendations, and use cases meet that test. That is the theme attendees should watch across UNBOUND 2026. The strongest growth ideas will not treat customers as the end of a funnel. They will give customers an active role in what the brand learns, creates, and shares. ## What UNBOUND 2026 Is Signaling About Growth [UNBOUND 2026 takes place September 16–18 in Boston](https://www.inbound.com/). Formerly known as INBOUND, the event now positions itself around moving beyond outdated growth playbooks. The current program includes more than 200 sessions covering AI adoption, go-to-market strategy, leadership, customer experience, content marketing, and growth. A new community format called The Exchanges will also connect attendees around shared roles, industries, and identities. The agenda reflects a clear shift. Marketers still need acquisition. But acquisition alone is becoming a weaker foundation for sustainable growth. One UNBOUND session examines how marketers can adapt to zero-click search. Another asks whether B2B teams have become too obsessed with the funnel. Sessions on customer onboarding, loyalty, community, and retention all point in the same direction. Growth is moving beyond the first conversion. That creates an important question for attendees: what can marketing build with customers after they arrive? ![Marketing conference attendee preparing for UNBOUND 2026 with notes about customer participation, community-led growth, user-generated content, and AI strategy.](https://brandlens.io/wp-content/uploads/2026/07/unbound-2026-customer-participation-growth-strategy-1024x682.jpeg "UNBOUND 2026 Customer Participation Growth Strategy - BrandLens")As AI changes marketing customer participation is becoming one of the most durable growth strategies Heres what to watch at UNBOUND 2026## Search Traffic Is Becoming Less Dependable AI search is changing how people discover information. [Pew Research Center found that users clicked traditional search results in 8% of visits when a Google AI summary appeared](https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/). Without an AI summary, the click rate was 15%. That does not make search irrelevant. It makes undifferentiated content less dependable. If an AI system can summarize ten similar articles, producing an eleventh version creates little advantage. Brands need original evidence and experience that did not exist before. Customers can provide both. A customer explaining an unexpected use case creates new information. A community answering a focused question reveals language the marketing team may not use. A collection of customer stories can expose patterns across industries, regions, or buying situations. This is more than social proof. It is an original content source. BrandLens has previously explained why [audience-driven storytelling gives customers a meaningful role in the brand narrative](https://brandlens.io/blog/why-audience-driven-storytelling-outperforms-traditional-marketing/). At UNBOUND, attendees should look for strategies that extend that idea across the customer journey. ## Customer Participation Changes the Growth Model Most marketing funnels place the customer at the end. The person discovers the brand, evaluates the offer, converts, and moves into a separate retention process. Marketing then returns to the top of the funnel to find someone new. Customer participation creates a loop instead. A customer contributes an experience, question, idea, story, or recommendation. That contribution helps another prospect understand the brand. It may also improve onboarding, inform product decisions, or give the community something worth discussing. The original customer is no longer only a conversion. They become a contributor. This idea appears directly in the UNBOUND agenda. A session on turning users into lifelong customers will examine how Pexels redesigned creator onboarding, grew its community beyond 300,000 members, and built a library containing more than three million photos and videos. The important lesson is not that every brand should copy Pexels. It is that onboarding can introduce contribution, not just consumption. ## Community-Led Growth Needs More Than a Community Space UNBOUND’s new Exchanges format reflects growing interest in smaller, more relevant professional communities. Brands face a similar challenge. Launching a forum, group, or channel does not automatically create community-led growth. A space can exist without giving members anything meaningful to do. ![Infographic comparing a traditional marketing funnel with a customer participation flywheel, showing how community contributions create continuous growth through user-generated content, advocacy, and customer engagement.](https://brandlens.io/wp-content/uploads/2026/07/customer-participation-flywheel-vs-traditional-funnel-1024x682.jpeg "Customer Participation Flywheel vs Traditional Marketing Funnel - BrandLens")Customer participation transforms marketing from a one way funnel into a continuous growth loop where customers create value through content advocacy and shared experiences[McKinsey’s community flywheel framework argues that brands can build engagement and loyalty by participating in communities](https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/a-better-way-to-build-a-brand-the-community-flywheel). The operative word is participating. Healthy communities create exchanges between members and the organization. People contribute knowledge, experiences, reactions, and support. The value does not flow in only one direction. User-generated content can make that exchange visible. It can surface member expertise, celebrate customer progress, document shared experiences, and give participants recognition. It also creates an owned record of what the community values. Without contribution, a branded community can become another distribution list. ## Campaign Content and Compounding Content Are Different Marketers should listen carefully when UNBOUND speakers describe successful content programs. Did the campaign produce a temporary spike, or did it create an asset that becomes more valuable over time? Campaign content supports a defined moment. It may launch a product, promote an event, or respond to a trend. Its value often declines when the campaign ends. Compounding content works differently. Each contribution strengthens a growing library of customer language, experiences, objections, and use cases. The organization can learn from the collection and improve future prompts. New customers can also see how people like them describe the experience. That does not mean asking customers for content constantly. It means identifying repeatable moments when participation feels natural. These might include onboarding milestones, product outcomes, renewals, community events, support resolutions, or new use cases. The operational challenge is turning those moments into a consistent process. Brands need a method for [collecting user-generated content at scale without relying on scattered posts and one-off requests](https://brandlens.io/blog/how-to-collect-user-generated-content-at-scale-without-chaos/). ## AI Should Support Participation, Not Replace It AI will dominate much of the UNBOUND 2026 conversation. That is appropriate. AI can help teams organize customer contributions, identify themes, summarize feedback, create transcripts, suggest prompts, and prepare content for different channels. Those uses make participation easier to manage. They do not replace the participant. The distinction matters because customer contribution carries information about a real experience. Synthetic output may reproduce the format, tone, or appearance of that experience. It cannot honestly reproduce its origin. Marketers should therefore assess AI ideas based on where human input remains in the system. Does the technology help the team hear more customers? Does it make useful contributions easier to find? Does it reduce repetitive work around a growing content library? Those are stronger questions than asking how many assets the tool can produce. ## What to Prioritize at UNBOUND 2026 Attendees interested in durable growth should prioritize four types of sessions: - **AI search and zero-click discovery:** Look for strategies built around original information, tools, evidence, and experience. - **Customer retention and loyalty:** Ask how marketing can create value after acquisition rather than handing customers to another department. - **Community and customer experience:** Focus on models that invite contribution, not just membership or passive consumption. - **Content operations:** Look for systems that turn recurring customer input into an organized, reusable resource. For each idea, ask one practical question: **Does this strategy become stronger as more customers participate?** If the answer is yes, the idea may compound. If the answer is no, it may simply create another campaign the team must rebuild next quarter. ## The Growth Opportunity After UNBOUND 2026 UNBOUND will generate plenty of new playbooks. Some will improve acquisition. Others will make teams faster. Both outcomes matter. But the more defensible opportunity sits beyond output and traffic. Brands can create growth systems in which customers contribute the evidence, language, stories, and insights that improve the next customer’s experience. That is customer-led growth in a practical form. It also creates something AI cannot commoditize easily: a continuing record of real people choosing to participate. Organizations building that capability are beginning to use [guided UGC systems that turn recurring customer participation into an owned content resource](https://brandlens.io/how-it-works/), rather than starting every request and campaign from zero. ![author avatar](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025.jpeg) Vahag Karayan CEO & Co-Founder As an AI pioneer and the CEO of BrandLens, Vahag Karayan helps marketers unlock the power of authentic video UGC at scale. Drawing on 20+ years of tech leadership—from advanced R&D at NASA/JPL to enterprise SaaS—he bridges the gap between complex artificial intelligence and human storytelling. Vahag is passionate about eliminating the friction of video collection so brands can effortlessly turn everyday fans into powerful advocates. [See Full Bio](https://brandlens.io/author/vahag-karayan/) [ ](https://brandlens.io/author/vahag-karayan/) [ ![social network icon](data:image/svg+xml;base64,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) ](https://www.linkedin.com/in/vahag/) **Categories:** Blog --- ### [What to Expect at Brandweek 2026: Five Questions for Every AI and UGC Session](https://brandlens.io/blog/what-to-expect-brandweek-2026-ai-ugc/) **Published:** July 23, 2026 **Author:** Vahag Karayan **Content:** Brandweek 2026 will give marketers no shortage of ideas about artificial intelligence. The harder task will be deciding which ideas deserve attention after the event ends. AI can produce more assets, shorten workflows, and support personalization. Those capabilities matter. Yet more content does not automatically create more customer involvement, greater trust, or a stronger brand. That is the tension attendees should carry into Brandweek 2026. The most useful sessions will not simply show what AI can generate. They will explain how technology improves a real customer relationship or removes a meaningful business constraint. Everything else risks becoming an impressive demonstration without a durable marketing advantage. Attendees need a filter. These five questions can help marketing leaders assess AI, user-generated content, and participation claims throughout the conference. They are designed for session notes, vendor conversations, and the internal meetings that follow. ## What Brandweek 2026 Is Really About [Brandweek 2026 takes place September 15–17 in Atlanta](https://event.adweek.com/brandweek_2026/). Its three program themes are Reinvention, AI Accelerator Day, and Purpose, Performance, and Profits. The new AI Accelerator Day will examine how brands use AI for personalization, efficiency, and new marketing models. The wider event will also cover brand transformation, social commerce, creativity, growth, and cultural relevance. That is a wide agenda. It also reflects the pressure facing senior marketers. According to [the 2026 CMO Survey from Duke University’s Fuqua School of Business](https://www.fuqua.duke.edu/duke-fuqua-insights/CMOs-Face-Headwinds-Even-as-Marketing-Value-and-AI-impact-grow), companies expect AI to account for more than half of marketing activities within three years. Yet the same research found that marketing technology has not reached its full potential. Adoption is moving faster than readiness. Brandweek attendees should therefore listen for more than capability claims. They should ask whether an idea creates measurable value, protects brand trust, and gives customers a meaningful role. ## Why Brandweek 2026 Attendees Need an Evaluation Framework Most event sessions are designed to inspire. That is useful, but inspiration can blur important distinctions. An AI-generated product video, paid creator post, customer review, employee story, and fan reaction may all appear in the same social feed. They are not the same kind of asset. Their production models differ. So do their costs, permissions, credibility, and business value. BrandLens has already explored why [AI can make content but cannot create participation](https://brandlens.io/blog/ai-vs-user-generated-content/). The more useful question at Brandweek is how marketers should apply that distinction when evaluating actual strategies. A strong idea should survive the five tests below. ![Marketing professional reviewing a five-question AI and user-generated content evaluation framework before attending Brandweek 2026 in Atlanta.](https://brandlens.io/wp-content/uploads/2026/07/brandweek-2026-ai-ugc-featured-image-1024x682.jpeg "Brandweek 2026 AI and UGC Evaluation Framework - BrandLens")Brandweek 2026 attendees should evaluate AI strategies based on business outcomes participation trust and long term valuenot just content volume## 1. What Business Problem Is AI Actually Solving? “Using AI” is not a marketing objective. Before taking notes on a tool or case study, identify the constraint it removes. Is the technology reducing production time? Improving analysis? Making personalization affordable? Helping teams organize content? Increasing response speed? The answer should be specific. If a speaker cannot define the original problem, the value claim will probably remain vague. Faster content production sounds valuable until the team realizes it already has more content than it can distribute or measure. Efficiency only matters when it improves a result. Attendees should also watch for cases where AI removes productive human involvement. Automating repetitive tagging may free a team to focus on creative decisions. Replacing genuine customer stories with synthetic testimonials does something different. It removes the source of the evidence. The question is not whether AI completed a task. Ask what became better because it did. ## 2. Who Actually Created the Content? Content categories are becoming harder to distinguish, yet marketers still need accurate language. A useful Brandweek session should clarify whether an asset was: - Generated by the brand using AI - Produced by an agency - Created by a paid creator - Shared by a real customer - Submitted by an employee, fan, or community member Each category can support a campaign. Problems begin when marketers rename one category to borrow credibility from another. User-generated content requires a user. That does not make AI-generated content inherently bad. It makes it different. A sound UGC strategy should preserve that distinction in briefs, reporting, rights management, and public claims. This also has regulatory implications. [The Federal Trade Commission’s rule on fake reviews and testimonials](https://www.ftc.gov/news-events/news/press-releases/2024/08/federal-trade-commission-announces-final-rule-banning-fake-reviews-testimonials) prohibits reviews that falsely appear to come from people who do not exist, including certain AI-generated fake reviews. It also addresses reviews that misrepresent a person’s actual experience. The label is not a minor detail. It shapes what the audience believes happened. ## 3. Where Does Real Participation Enter the Strategy? Many marketing presentations describe reach, impressions, and output. Fewer explain what the audience is being invited to do. That gap matters. Participation can take many forms. A customer may submit a review. A fan may share a prediction. An employee may tell a workplace story. A community member may explain why a cause matters personally. Each action creates something automation cannot manufacture honestly: proof that a person cared enough to contribute. When a session discusses user-generated content, ask how participation begins. What prompts the audience? What makes the request worthwhile? What guidance do people receive? What prevents the process from feeling like unpaid production work? Random participation is difficult to scale. Over-controlled participation feels scripted. The stronger model sits between those extremes. It gives contributors a clear subject and useful direction while protecting their own language and perspective. Brands trying to build that model need more than a hashtag. They need a repeatable approach to [collecting user-generated content at scale without creating workflow chaos](https://brandlens.io/blog/how-to-collect-user-generated-content-at-scale-without-chaos/). ## 4. What Protects Brand Trust? Brand trust will probably appear throughout Brandweek, especially during discussions about culture, purpose, and performance. The important question is how trust is being earned. [Edelman’s 2025 research on brand trust](https://www.edelman.com/trust/2025/trust-barometer/special-report-brands) found that 73% of respondents said their trust would increase when a brand authentically reflected current culture. Only 27% chose a brand that ignored culture and focused solely on products. Authenticity, however, is not a visual style. A shaky camera does not prove that a video came from a customer. Casual language does not make a synthetic persona real. An “unpolished” aesthetic can be manufactured as easily as a glossy advertisement. Trust comes from accurate context. Attendees should ask whether audiences can understand who created the content, whether a commercial relationship exists, and whether the person had a real experience with the product or organization. They should also ask what happens when feedback is imperfect. A UGC program that only permits praise may look controlled because it is controlled. Brand safety matters. Total control can undermine the reason for using real voices in the first place. ## 5. What Will Remain After the Campaign Ends? The final test is durability. A campaign may produce a week of reach without creating a lasting resource. A conference case study may celebrate millions of views while saying little about what the brand learned, retained, or could reuse. Ask what remains after distribution slows. Did the brand build a rights-cleared content library? Did it identify recurring customer language? Did it improve its prompts? Did it create a repeatable community contribution model? Did participation become easier for the next campaign? This is where UGC at scale differs from a collection of isolated posts. The goal is not merely to rent attention from a platform. It is to build an owned participation loop that becomes more useful over time. A strong program should reduce the cost and difficulty of the next content request. It should also improve the quality of what customers contribute. If every campaign begins from zero, the strategy is not scaling. ## A Brandweek 2026 Note-Taking Framework Attendees can turn the five questions into a simple scorecard. For each session, case study, or vendor conversation, record: - The business problem being solved - The true origin of the content - The role given to customers or communities - The trust and disclosure safeguards - The asset or capability that remains afterward An idea that performs well across all five areas deserves a second conversation. An idea that only promises more output probably does not. That is the practical opportunity at Brandweek 2026. The event can help marketers understand where AI genuinely strengthens marketing and where human participation remains essential. Those are not competing goals. AI can remove repetitive work, organize information, support moderation, and help teams learn from larger content libraries. Real people can provide experience, identity, emotion, and voluntary contribution. The strongest marketing systems will know which role belongs to which. Content is becoming easier to generate. Evidence that people care is not. Organizations that recognize that difference are starting to build [guided UGC participation systems that make authentic contribution repeatable](https://brandlens.io/how-it-works/), rather than treating customer involvement as an occasional campaign bonus. ![author avatar](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025.jpeg) Vahag Karayan CEO & Co-Founder As an AI pioneer and the CEO of BrandLens, Vahag Karayan helps marketers unlock the power of authentic video UGC at scale. Drawing on 20+ years of tech leadership—from advanced R&D at NASA/JPL to enterprise SaaS—he bridges the gap between complex artificial intelligence and human storytelling. Vahag is passionate about eliminating the friction of video collection so brands can effortlessly turn everyday fans into powerful advocates. [See Full Bio](https://brandlens.io/author/vahag-karayan/) [ ](https://brandlens.io/author/vahag-karayan/) [ ![social network icon](data:image/svg+xml;base64,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) ](https://www.linkedin.com/in/vahag/) **Categories:** Blog **Tags:** UGC at Scale --- ### [How Long Should a Testimonial Video Submission Be? A Practical Guide by Use Case](https://brandlens.io/blog/blog-testimonial-video-submission-length/) **Published:** July 21, 2026 **Author:** Vahag Karayan **Content:** Most testimonial requests give customers too much time and too little direction. A testimonial video submission should usually be between 30 and 90 seconds. That is enough time to share a specific experience without forcing the customer to deliver a speech. More complex customer stories may need up to three minutes, but they should be divided into shorter responses. The right limit is not determined by what the recording tool allows. It is determined by what you need the customer to say. ## How Long Should a Testimonial Video Submission Be? For most customer testimonials, aim for a response between 45 and 90 seconds. A quick endorsement may take only 20 to 45 seconds. A more detailed result story may need up to two minutes. Case-study submissions can run longer, but asking for one uninterrupted three-minute recording is rarely the best approach. The strongest rule is simple: **One focused answer is usually more useful than one long testimonial.** Customers are not professional presenters. Give them a broad prompt and three minutes of recording time, and many will repeat themselves, wander into irrelevant details, or become unsure about when to stop. Length matters, but structure matters more. For a broader look at the collection process, see this guide to [requesting video testimonials from customers](https://brandlens.io/blog/how-to-get-video-testimonials-from-customers-a-step-by-step-guide/). ## Submission Length Is Not Published Video Length Teams often treat three different measurements as though they are the same: - **Maximum recording time:** How long the customer is allowed to record. - **Expected response time:** How long you ask the customer to speak. - **Published video length:** How much of the submission the audience eventually sees. Those numbers do not need to match. You might allow a customer 90 seconds, ask them to aim for one minute, and publish a 35-second edit. The extra recording time gives the customer room to speak naturally. The final edit removes pauses, repetition, and unnecessary setup. Do not use your platform’s technical maximum as creative guidance. A five-minute recording limit does not mean customers should be asked to fill five minutes. ![Woman recording a customer testimonial video on her phone beside visual guides for 30-second, 60–90-second, 60–120-second, and three-minute submissions.](https://brandlens.io/wp-content/uploads/2026/07/How-long-should-testimonial-videos-be.jpeg "How Long Should a Testimonial Video Submission Be? - BrandLens")A practical guide to choosing testimonial video submission length by use case## Testimonial Video Submission Length by Use Case ### 1. Quick Endorsement: 20–45 Seconds This length works when you need one reaction, benefit, or recommendation. Use it for social clips, event reactions, product-page highlights, or short customer quotes. Ask one narrow question, such as: > “What is the biggest difference this product made for you?” The customer does not need to explain the entire relationship. They need to make one credible point. Shorter submissions also create more options for distribution. For example, Google recommends [10–30-second vertical videos for action-oriented YouTube Shorts ads](https://support.google.com/google-ads/answer/16041697?hl=en). A concise testimonial response is easier to adapt into that type of placement. ### 2. Website Testimonial: 45–90 Seconds This is the best range for most homepage, product-page, and service-page testimonials. It gives the customer enough time to establish context, describe one problem, and explain what changed. The response can feel complete without becoming a miniature case study. A useful prompt sequence might be: - What problem were you trying to solve? - What changed after using the product or service? - What result stands out most? Do not expect a customer to answer all three well in one open-ended recording. Choose the most important question, or present the questions as separate clips. ### 3. Sales or Landing-Page Testimonial: 60–120 Seconds A higher-consideration purchase may justify a longer response. This range works for sales follow-ups, proposals, landing pages, and testimonials that address a specific buyer concern. The extra time should add evidence, not background. Ask the customer to explain a meaningful challenge, the change they experienced, and one concrete outcome. Avoid long company introductions or general praise. “They were great to work with” is positive, but not very useful. “We reduced the review process from several days to one afternoon” gives the audience something to evaluate. ### 4. Customer Story or Case Study: Up to Three Minutes Complex stories sometimes need more room. This is common in B2B, education, healthcare, nonprofit work, and services with longer customer journeys. But three minutes should be the total submission length, not one continuous monologue. Divide the story into two or three guided recordings: 1. What was happening before? 2. What changed during the experience? 3. What result or moment mattered most? This produces cleaner answers and reduces pressure on the participant. It also gives the marketing team separate clips that can be edited, reordered, or published independently. A generic upload form cannot provide much direction once the customer starts recording. A [guided video submission platform that presents prompts during the recording experience](https://brandlens.io/blog/video-submission-form-vs-video-submission-platform/) can structure the story before the footage reaches the content team. ## Better Prompts Matter More Than Extra Time A weak question can make 30 seconds feel long. A focused question can make 90 seconds useful. Avoid prompts such as: > “Tell us about your experience.” That question gives the customer too many possible directions. Some will describe the company. Others will explain how they discovered the product. A few may reach the result you actually wanted. Ask for one part of the story instead: - What nearly stopped you from choosing us? - What surprised you after getting started? - What can you do now that you could not do before? - What would you tell someone considering the same decision? Specific prompts produce specific testimonials. They also help keep claims credible. The [FTC’s guidance on endorsements and testimonials](https://www.ftc.gov/business-guidance/advertising-marketing/endorsements-influencers-reviews) emphasizes that endorsements must be honest and not misleading. Customers should describe their real experiences in their own words, without being pushed toward a predetermined claim. ## How to Set a Time Limit Without Rushing the Customer Tell participants what you expect before they begin. “Aim for about 60 seconds” is more helpful than displaying a silent two-minute countdown. Then make the recording experience forgiving: - Show one prompt at a time. - Allow the customer to review and retry. - Explain how the video may be edited or used. - Keep instructions visible while they record. The goal is not to make customers speak faster. It is to remove the uncertainty that makes recording feel difficult. ## The Best Testimonial Is Long Enough to Be Specific There is no universal testimonial video length. There is only the right amount of time for the answer you need. Use 20–45 seconds for one reaction. Use 45–90 seconds for a standard customer testimonial. Allow up to two minutes for a detailed sales story. Reserve longer submissions for structured, multi-question case studies. Most importantly, do not ask customers to create the story structure themselves. Organizations that need consistent testimonials are moving toward [guided video submission workflows with prompts built into the recording experience](https://brandlens.io/how-it-works/). Better guidance creates shorter recordings, clearer answers, and footage that is easier to use. ![author avatar](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025.jpeg) Vahag Karayan CEO & Co-Founder As an AI pioneer and the CEO of BrandLens, Vahag Karayan helps marketers unlock the power of authentic video UGC at scale. Drawing on 20+ years of tech leadership—from advanced R&D at NASA/JPL to enterprise SaaS—he bridges the gap between complex artificial intelligence and human storytelling. Vahag is passionate about eliminating the friction of video collection so brands can effortlessly turn everyday fans into powerful advocates. [See Full Bio](https://brandlens.io/author/vahag-karayan/) [ ](https://brandlens.io/author/vahag-karayan/) [ ![social network icon](data:image/svg+xml;base64,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) ](https://www.linkedin.com/in/vahag/) **Categories:** Blog --- ### [The Power of Video Co-Creation: How Brands and Consumers Can Build Content Together](https://brandlens.io/blog/the-power-of-video-co-creation-how-brands-and-consumers-can-build-content-together/) **Published:** March 4, 2025 **Author:** Vahag Karayan **Content:** ## Why Video Co-Creation is the Future of Marketing In today’s digital world, content isn’t just consumed—it’s co-created. Consumers are no longer passive recipients of marketing messages; they are active participants in shaping brand narratives. Brands that invite consumers into the creative process aren’t just getting engagement; they’re fostering a community and creating long-term loyalty. **Video co-creation** is reshaping how brands interact with their audience, leading to **crowdsourced video content** that’s authentic, engaging, and impactful. This type of content allows real consumers to tell a brand’s story in their own words, showcasing real-life experiences, emotions, and connections. With the rise of **[interactive video marketing](https://brandlens.io/)**, consumers aren’t just watching—they’re participating. [LTK (formerly RewardStyle)](https://time.com/7177482/amber-venz-box-ltk-interview/) has revolutionized online shopping by empowering influencers to share genuine product recommendations, driving engagement and brand loyalty. ## What is Video Co-Creation? **Video co-creation** is when brands collaborate with their customers, fans, or employees to create engaging content. Instead of relying solely on in-house production teams or agencies, brands leverage their audience’s creativity to produce **crowdsourced video content** that aligns with their marketing message. ### Examples of Successful Video Co-Creation - **Nike’s “You’re It” Campaign:** Nike invited everyday athletes to submit videos showcasing their best moments in sports, turning real users into stars of their marketing campaigns. - **Chipotle’s TikTok Challenge:** Chipotle encouraged customers to create short videos performing a “lid flip” challenge, resulting in millions of views and organic shares. - **Flip’s Social Shopping Evolution:** [Flip](https://www.businessinsider.com/social-shopping-apps-ltk-flip-move-beyond-commerce-2025-2) expanded its platform beyond traditional shopping, encouraging community-driven video content and blending entertainment with commerce. ## Why Brands Are Embracing Video Co-Creation The rise of **video co-creation** isn’t just a marketing fad—it’s a strategic shift in how brands connect with their audiences. Traditional advertising no longer holds the same power it once did. Consumers demand authenticity, engagement, and a sense of belonging. Brands that tap into **crowdsourced video content** don’t just create compelling ads; they build **communities** around their products. ### 1. Authenticity Drives Trust Consumers today are more skeptical of traditional advertising than ever before. They can **spot a scripted ad from a mile away**, and they’re quick to dismiss overly polished marketing messages that feel forced. According to a [Stackla study](https://www.stackla.com/resources/reports/bridging-the-gap-consumer-brand-marketing/), **90% of consumers say authenticity is important when deciding which brands to support**. This means people are far more likely to engage with content that feels **genuine, raw, and human**. User-generated video content, by its very nature, feels **real**—because it is. Whether it’s an unboxing video, a product testimonial, or a fan-led challenge, **UGC marketing taps into real-life experiences** that resonate far more than a traditional brand message. **Example:** Nike has successfully used video co-creation as a key part of its marketing strategy. Their [“You Can’t Stop Us” campaign](https://www.nike.com) featured a mix of **athlete-generated content, user submissions, and professional footage**, making it one of the most engaging campaigns in recent years. The result? Over **50 million views** in its first month alone. ### 2. Higher Engagement Rates Interactive content isn’t just more fun—it’s also **more effective**. According to a [Deloitte study](https://www.deloitte.com/us/en/insights/industry/technology/digital-media-trends-consumption-habits-survey/2023.html), **interactive content sees twice the engagement of traditional formats**. People are more likely to **watch, comment, share, and contribute** when they feel involved in the creation process. **Example:** McDonald’s [\#MyMcDonaldsFanContest](https://www.marketingdive.com) invited fans to submit short-form videos showcasing their love for the brand. The campaign resulted in **millions of user-submitted videos**, which McDonald’s repurposed across their social platforms. This led to a **25% increase in social media engagement** and a boost in brand sentiment. ### 3. Cost-Effective Content Production Video production isn’t cheap. Hiring professional videographers, actors, and production teams can easily cost tens of thousands of dollars per campaign. **But what if your audience could create high-quality content for you?** This is where **crowdsourced video content** shines. Instead of **spending massive budgets on production**, brands can leverage **mobile video [creation platforms](https://brandlens.io/blog/ai-vs-user-generated-content/)** to guide users in creating content that aligns with their marketing goals. **Example:** GoPro’s entire marketing strategy is built on **user-generated content**. Instead of producing commercials, they encourage customers to submit videos shot on their GoPro cameras. This approach has led to **millions of submissions**, with GoPro repurposing the best footage for their campaigns—**without spending a fortune on production**. (GoPro) ### 4. Strengthened Community Connection The strongest brands aren’t just selling products—they’re **building communities**. Video co-creation isn’t just a marketing tool; it’s a **community engagement strategy** that fosters **deep, long-lasting connections** between brands and their audiences. **Example:** LEGO’s [“Rebuild the World” campaign](https://www.lego.com/en-us) encouraged fans to submit videos showcasing their most creative LEGO builds. The campaign not only generated **millions of submissions** but also strengthened LEGO’s reputation as a **brand that values creativity and innovation**. Beyond contests and challenges, brands can **partner with creative communities** to produce high-quality content. Platforms like [Tongal](https://tongal.com/) connect brands with **filmmakers, animators, and storytellers from around the world**, enabling them to co-create content that’s both professional and community-driven. **Example:** Netflix partnered with Tongal to create **fan-driven promotional [content](https://brandlens.io/blog/dallas-to-miami-city-specific-content-strategies-for-the-biggest-world-cup-ever/)** for some of its biggest shows. Instead of traditional ads, Netflix **crowdsourced short films, artwork, and trailers** from fans, resulting in **a more engaged and passionate audience**. ## Interactive Video Marketing: Engaging Consumers Beyond Passive Viewing Interactive video marketing turns viewers into participants. Features like polls, Q&A sections, and video challenges create immersive experiences that increase audience retention and engagement. ### Examples of Interactive Video Campaigns - **GoPro:** Their entire marketing strategy revolves around user-submitted adventure videos, reinforcing brand identity while generating free, high-quality content. - **Starbucks White Cup Contest:** Customers were invited to submit cup designs, with the best ones turned into official Starbucks products. ![A diverse group of people enthusiastically co-creating video content at a lively event, using smartphones on tripods to record their experiences.](https://i0.wp.com/brandlens.io/wp-content/uploads/2025/02/A-diverse-group-of-everyday-consumers-engaging-in-video-co-creation-at-a-lively-event.-They-are-using-their-smartphones-to-record-fun-and-interactive-.webp?resize=300%2C300&ssl=1 "- BrandLens") ## How to Implement a Video Co-Creation Strategy A successful **video co-creation strategy** isn’t just about getting users to submit videos—it’s about **seamlessly guiding participants, curating high-quality content, and ensuring alignment with brand goals**. Whether you’re launching a social media campaign, collecting testimonials, or engaging a community through interactive content, **having a clear plan is essential**. ### 1. Define Clear Objectives Before launching a video co-creation campaign, it’s important to establish **clear, measurable goals**. Without a defined objective, collecting content can become chaotic, and you may struggle to derive real value from user contributions. - **What do we want to achieve with this campaign?** (Brand awareness, testimonials, engagement, etc.) - **Who is our target audience?** (Demographics, interests, and behaviors) - **How will we measure success?** (KPIs like video submissions, engagement, and conversions) **Example:** GoPro has a clear objective—collect the most exciting action-packed footage shot on their cameras. This fuels their brand’s identity and marketing materials. ### 2. Choose the Right Platform Collecting high-quality user-generated video content can be **logistically complex**, so using a **mobile video creation platform** simplifies the process. **What to Look for in a Video Co-Creation Platform:** - **No App Downloads Required:** Lower friction means higher participation. - **Customizable Templates & Branding:** Keep submissions aligned with your campaign. - **On-Screen Instructions & AI Voiceovers:** Guide users for high-quality content. - **Built-in Moderation:** Ensure only brand-safe content gets published. **Example:** [BrandLens](https://brandlens.io/) enables brands to **guide, collect, and manage video content at scale** with structured templates and interactive prompts. ### 3. Engage and Incentivize Participants People need a reason to participate in video co-creation. Incentives, recognition, and gamification encourage more submissions. **Ways to Encourage Participation:** - **Social Media Features:** Showcase standout UGC on brand channels. - **Exclusive Rewards:** Offer discounts, prizes, or early access to products. - **UGC Contests & Challenges:** Make participation fun with competitions. - **Influencer & Community Engagement:** Get influencers involved to amplify reach. - **Gamification:** Create point systems or voting mechanisms. **Example:** [Starbucks’ #RedCupContest](https://www.starbucks.com) invites customers to share festive videos of their cups, making it an annual viral event. ### 4. Provide On-Screen Guidance Not every participant is a content creator, so offering **on-screen instructions, AI voiceovers, and branded templates** makes video creation easy and fun. **How to Make Video Creation Easy:** - **On-Screen Instructions:** Guide users with step-by-step prompts. - **AI Voiceovers & Pre-Set Audio:** Help users craft compelling narratives. - **Templates & Filters:** Make content visually cohesive. - **Real-Time Feedback:** Allow users to preview and re-record. **Example:** TikTok’s Duet and Stitch features lower the barrier to content creation by allowing users to react, add, or remix existing videos. ### 5. Moderate and Curate Content Once videos start coming in, brands must **moderate, curate, and repurpose** the best content for maximum impact. **Best Practices for Video Moderation:** - **Automated Filters:** Use AI tools to flag inappropriate content. - **Human Review:** Approve, edit, and finalize submissions. - **Approval Workflows:** Ensure content aligns with brand messaging. - **Copyright & Usage Rights:** Secure proper permissions from participants. - **Repurpose & Amplify:** Feature top UGC in ads, social campaigns, and websites. **Example:** [Apple’s “Shot on iPhone” campaign](https://www.apple.com) curates and promotes **only the highest-quality user submissions**, turning everyday users into brand ambassadors. ## Final Thoughts: Why Video Co-Creation Is the Future of Marketing The days of **one-way marketing** are over. Consumers no longer just want to watch ads; they want to **be part of the story**. Brands that embrace **video co-creation** aren’t just adapting to this shift—they’re thriving because of it. - **Authenticity** builds **trust and credibility**. - **Higher engagement rates** lead to **better marketing ROI**. - **Cost-effective content production** allows brands to scale video marketing **without breaking the bank**. - **Community-driven campaigns** create **long-term brand loyalty**. Whether you’re a **small startup** or a **global brand**, now is the time to **empower your audience to co-create with you**. Platforms like [BrandLens](https://brandlens.io/) make it easier than ever to **guide, collect, and distribute user-generated video content at scale**—without the need for expensive production teams. ### Are You Ready to Start Your Own Video Co-Creation Campaign? Have you ever contributed to a brand’s video campaign? Would you be more likely to support a brand that involves its customers in content creation? Share your thoughts in the comments! 🚀 ![author avatar](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025.jpeg) Vahag Karayan CEO & Co-Founder As an AI pioneer and the CEO of BrandLens, Vahag Karayan helps marketers unlock the power of authentic video UGC at scale. Drawing on 20+ years of tech leadership—from advanced R&D at NASA/JPL to enterprise SaaS—he bridges the gap between complex artificial intelligence and human storytelling. Vahag is passionate about eliminating the friction of video collection so brands can effortlessly turn everyday fans into powerful advocates. [See Full Bio](https://brandlens.io/author/vahag-karayan/) [ ](https://brandlens.io/author/vahag-karayan/) [ ![social network icon](data:image/svg+xml;base64,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) ](https://www.linkedin.com/in/vahag/) **Categories:** Blog --- ### [How to Collect Authentic User-Generated Video Content for Your Brand](https://brandlens.io/blog/how-to-collect-authentic-user-generated-video-content-for-your-brand/) **Published:** September 13, 2025 **Author:** Vahag Karayan **Content:** Think about the last time a polished ad really stuck with you. Now compare it with a scrappy, heartfelt TikTok or Instagram video from a real customer sharing their experience. Which one felt more believable? Which one would you share with a friend? The User-Generated Video has that power of authenticity, and that’s what everyone “connects” with. That’s the magic of user-generated video content (UGC). Today’s audiences don’t want staged perfection; they crave real, relatable, emotional stories. A shaky phone clip of a customer unboxing your product can outperform a big-budget ad because it builds trust, sparks a connection, and drives engagement. But here’s the catch: [collecting customer videos](https://brandlens.io/blog/how-to-collect-video-submissions-from-anyone-without-upload-chaos/) isn’t always easy. People don’t want extra friction like downloading apps or filling out long forms. They want to capture a moment in the flow of their experience. This guide will show you how to collect user-generated videos without losing the magic of what makes them authentic in the first place. For more on why people share their stories in the first place, check out the [reasons people love submitting video content.](https://brandlens.io/blog/psychology-of-ugc-why-people-love-it/) ![](https://brandlens.io/wp-content/uploads/2025/09/image-3-1024x682.png "image - BrandLens")## **What Makes UGC Video “Authentic”?** Authenticity is the heart of why UGC works. But what does “authentic” really mean in practice? - **Unscripted Moments:** Real customers recording in their kitchens, cars, or backyards, not a studio. - **Peer-to-Peer Feel:** Content that feels like it was made for a friend, not for a brand campaign. - **Emotion > Polish:** The excitement of unboxing, the relief of solving a problem, and the joy of gifting something meaningful. Some of the most effective authentic formats include: - Authentic video testimonials shot on phones - Thank-you messages after a positive experience - Quick product tutorials recorded casually - Event reactions captured in the moment Want to see more examples? Head over to [real examples of UGC campaign success.](https://brandlens.io/blog/5-common-types-of-ugc-videos-your-brand-will-benefit-from/) ## **The Best Times and Places to Ask for Video UGC** Timing matters. Ask at the right moment, and customers will be eager to share. Ask at the wrong one, and it feels like work. Here’s where brands win: - **Right After a Purchase or Delivery:** That moment of excitement is golden. - **Post-Event:** Concerts, conferences, or sports games create high-energy reactions. - **Customer Support Resolution:** When an issue is solved, people are grateful and more open to sharing. And here are the channels where you can nudge people: - QR codes on packaging or receipts - Thank you or order confirmation pages - Post-purchase emails or SMS flows - Social DMs or challenges Looking for simple, friction-free methods? You can [collect UGC videos without apps.](https://brandlens.io/) ## **What to Include in Your Ask (and What to Avoid)** You’ve got one chance to ask. Make it count. **Dos:** - Keep it short and clear (“Show us how you use your new headphones”) - [Provide a clear prompt](https://brandlens.io/blog/how-to-collect-user-generated-content-at-scale-without-chaos/ "How to Collect User-Generated Content at Scale Without the Chaos") (e.g., “Tell us what surprised you most”) - Offer a reward (discount, entry into a contest, or simple recognition) - Share an example video so they know what good looks like **Don’t:** - Over-script it (you’ll kill the authenticity) - Ask them to download an app - Leave them guessing on format or length Brands that nail their ask often lean on technology that guides people while keeping it simple. Tools like BrandLens provide on-screen instructions, overlays, and branding so the content feels consistent without losing its raw charm. Learn more about the [tools for sourcing authentic UGC for video storytelling](https://brandlens.io/blog/tools-for-video-storytelling-how-to-capture-compelling-ugc/). ## **How BrandLens Makes Authentic UGC Collection Frictionless** ![](https://brandlens.io/wp-content/uploads/2025/09/image-4-1024x682.png "image - BrandLens")This is where the heavy lifting gets easier. BrandLens is a [video technology platform designed to help brands](https://brandlens.io/blog/best-tools-for-branded-video-content-creation-a-comprehensive-guide/) get user videos without apps. Here’s why brands choose it: - **Zero-App Capture:** Customers scan a QR code or click a link. Done. - **Built-in Consent and Moderation:** Rights and approvals are handled upfront. - **Guided Capture Flows:** On-screen prompts ensure videos are usable. - **Customization:** You can tailor questions, branding, and story arcs to fit your campaign. - **Scalable Engagement:** Whether you’re collecting 20 or 20,000 videos, the system can handle it. ### **Case Study: CashPerClip.com** CashPerClip, powered by Ready Set, turned [BrandLens into a decentralized stock video machine.](https://brandlens.io/case-study/how-cashperclip-com-uses-brandlens-to-power-its-stock-video-campaigns/) Every day, people submit short, trendy clips (“pour coffee in slow motion,” “walk across the street confidently”) that can be licensed as stock footage. **Why it worked:** 1. Frictionless capture, no app needed 2. Creative templates with clear prompts 3. Built-in rights for resale 4. Automated tagging and review 5. Scalable campaigns across the globe **Result:** A continuous pipeline of monetizable, authentic stock-style clips at scale. ### **Case Study: UNICEF Breastfeeding Stories** UNICEF partnered with BrandLens to collect deeply personal breastfeeding stories from mothers worldwide. Instead of just data points, they gathered real voices and emotions. **Impact:** - Connected mothers across countries - Uncovered challenges statistics can’t show - Fueled advocacy with human stories This campaign proved how authentic UGC can drive not just engagement but meaningful change. Curious how this works in action? Check out [how to co-create videos with your audience.](https://brandlens.io/blog/the-power-of-video-co-creation-how-brands-and-consumers-can-build-content-together/) ## **Real Brands Doing It Right** ![](https://brandlens.io/wp-content/uploads/2025/09/image-2-1024x576.png "image - BrandLens")In every industry, UGC video has shifted from being a test run to a go-to strategy. Here are some snapshots: - **Hershey’s**: Customers scanned QR codes on chocolate packaging to record personal video messages with their gifts. - **MasterCard**: Fans captured priceless reactions at live events. - **Dartmouth Health**: Employees recorded appreciation clips to boost workplace culture. - **Retail**: First-time product unboxings that doubled as authentic ads. The future of brand storytelling isn’t in polished 60-second commercials. It’s in 10-second videos recorded by real people, in real settings, sharing real feelings. ## **Ket Takeaways to Collect User-Generated Video Content** Here are a few proven approaches: 1. **Meet People Where They Are**: Don’t force app downloads or complicated portals. Use QR codes, SMS links, or social DMs so customers can record and submit instantly. 2. **Give Simple Prompts**: Guide them with ideas like “Show us your unboxing,” or “Tell us your favourite part of the event.” Prompts spark creativity without over-scripting. 3. **Capture Moments of Peak Emotion:** Right after delivery, during an event, or immediately after solving a problem, these are the moments when authentic reactions flow naturally. 4. **Make it Rewarding**: Recognition, features on your social pages, or small perks like discounts can motivate participation. 5. **Build Trust with Transparency**: Always be clear about how the video will be used, and make sure consent is captured upfront. When you weave these practices into your campaigns, collecting UGC stops being a struggle and becomes a natural extension of your customer experience. You don’t need actors. You don’t need huge production budgets. You just need your audience and the right UGC video collection tool to help them share. An authentic UGC [video is more than content](https://brandlens.io/blog/video-content-for-personalized-marketing-the-power-of-ugc/). It’s a connection. And thanks to platforms like BrandLens, collecting those stories is now easier, faster, and more scalable than ever. Ready to collect meaningful video content from your community? [Request a demo ](https://go.brandlens.io/meetings/vahag/demo?_gl=1*5126vt*_ga*MTUyNzE0NTU4NC4xNzQyOTc1ODk3*_ga_CQ39ZK8T1J*MTc0NDAyMzEwMi4zLjAuMTc0NDAyMzEwNC4wLjAuMA..&uuid=bda8e36c-7198-446b-b5bb-148c3fc9ce6d)with BrandLens today. ![author avatar](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025.jpeg) Vahag Karayan CEO & Co-Founder As an AI pioneer and the CEO of BrandLens, Vahag Karayan helps marketers unlock the power of authentic video UGC at scale. Drawing on 20+ years of tech leadership—from advanced R&D at NASA/JPL to enterprise SaaS—he bridges the gap between complex artificial intelligence and human storytelling. Vahag is passionate about eliminating the friction of video collection so brands can effortlessly turn everyday fans into powerful advocates. [See Full Bio](https://brandlens.io/author/vahag-karayan/) [ ](https://brandlens.io/author/vahag-karayan/) [ ![social network icon](data:image/svg+xml;base64,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) ](https://www.linkedin.com/in/vahag/) **Categories:** Blog --- ### [Driving Holiday Impact with Connected TV: How Big-Screen Ads Are Redefining Seasonal Reach](https://brandlens.io/blog/driving-holiday-impact-with-connected-tv-how-big-screen-ads-are-redefining-seasonal-reach/) **Published:** November 5, 2025 **Author:** Vahag Karayan **Content:** The holiday season is where attention, emotion, and spending all spike at once, and connected TV advertising is quickly becoming the place where all three intersect. As cord-cutting accelerates and streaming dominates living rooms, CTV gives brands the chance to show up on the biggest screen in the house with the precision and measurability of digital. For any modern holiday campaign strategy, relying only on crowded social feeds or saturated search isn’t enough. CTV lets marketers combine premium storytelling with smarter audience targeting and clear attribution at the exact moment people are most open to discovering new gifts, traditions, and brands. And when you layer in [personalized video gifting, like QR-linked holiday messages or video](https://brandlens.io/case-study/hersheys-kisses-with-personalized-videos/) add-ons to physical gifts, CTV becomes more than just a reach channel; it becomes the emotional entry point into a richer, multi-touch experience. In this blog, we’ll explore how marketers can use connected TV advertising to drive holiday impact: from redefining reach and frequency to smarter audience targeting, measurement, and creative strategies that turn big-screen impressions into real seasonal results. ## **The Rise of Connected TV Advertising: Why It Matters for Holiday Campaigns** ![](https://brandlens.io/wp-content/uploads/2025/11/image-5-1024x682.jpeg "image - BrandLens")Did you know that at least one internet-connected TV device, such as an Apple TV, Roku, Amazon Fire TV Stick, or game console, is owned by about [88% of US homes](https://www.statista.com/statistics/294654/connected-tv-penetration-rate-usa/)? Connected TV (CTV) refers to any television that is connected to the internet, enabling users to stream content via apps like Netflix, YouTube, and Hulu. As more households transition away from traditional cable TV, the number of connected TV users continues to increase, providing brands with a massive, engaged audience. ### **What is CTV Advertising?** Connected TV advertising refers to digital ads displayed on internet-connected televisions through streaming platforms. It allows advertisers to reach a targeted audience with the immersive, high-impact format of TV, while benefiting from the precision and measurement capabilities of digital media. For example, HP partnered with The Trade Desk to use Unified ID 2.0 (UID2) for privacy-friendly targeting as third-party cookies phase out, reaching new audiences on CTV platforms like Disney and Hulu. This identity-based solution allowed HP to expand its reach by 8% while reducing costs, achieving a 23% lower cost per household and a cost of $0.16 per unique household. The success of UID2 in driving efficient CTV advertising highlights its effectiveness in reaching targeted audiences without relying on third-party cookies. Another example is how [SIG SAUER partnered with Vib](https://www.youtube.com/watch?v=G9-U_qX90QA)e for its first nationwide CTV ad campaign, aiming to drive strong results for its binoculars line by targeting the right audience. With Vibe’s retargeting and tracking tools, SIG achieved a 1767% Return on Ad Spend (ROAS), a $25 CPM, and a 2% conversion rate, all while keeping the cost per view at just $0.03. This campaign demonstrated the power of targeted CTV ads in driving high engagement and attracting new customers. ### **CTV’s Growing Influence on Holiday Shopping** CTV is stepping into the void left by [social media](https://brandlens.io/case-study/the-sound-of-engagement-mr-tortillas-social-media-campaign/) and search platforms, which are experiencing diminishing returns due to rising CPMs, algorithmic volatility, and audience fatigue. In fact, [34% of U.S. CTV viewers report](https://www.emarketer.com/content/ctv-becomes-new-performance-engine-marketers-hit-ceiling-social) that streaming TV ads help with holiday gift discovery, compared to 32% for traditional TV ads, according to LG Ad Solutions. This is a key opportunity for brands to take advantage of CTV’s ability to create impactful, emotional connections during the holiday season. CTV formats now outperform app home-screen placements, print, and audio for seasonal influence, a powerful indicator that sight-sound-motion ads are still unmatched in their ability to drive discovery. CTV’s ability to deliver measurable outcomes and higher emotional lift is why marketers are increasingly shifting their focus to this format for holiday campaigns. As [eMarketer notes](https://www.emarketer.com/content/ctv-becomes-new-performance-engine-marketers-hit-ceiling-social), “CTV is where incremental reach now lives,” and its ability to deliver premium video content on a digital platform offers measurable results. ## **Real-World Holiday Examples Across Top CTV Channels** Here’s a quick cheat-sheet with one real holiday-ish example for each CTV environment and what each is best for. **1. Roku – Verizon “5G Holiday” interactive CTV ads** - **Example:** Verizon ran interactive 5G holiday campaigns on Roku, using Roku’s interactive CTV formats so viewers could learn about device deals, explore offers, and click through with their remote during holiday programming. These units let Verizon turn a standard holiday brand spot into an experience where people could actively engage with plan and device promos on the big screen. - **Best for:** Promo-led, offer-focused holiday campaigns – ideal when you want to combine festive storytelling with clear, clickable deals on phones, plans, or electronics. ![](https://brandlens.io/wp-content/uploads/2025/11/image-3-1024x597.jpeg "image - BrandLens")**2. Hulu – Kroger “The Case of the Disappearing Food” with Shop the Scene** - **Example:** [Kroger ran a holiday spot](https://www.marketingdive.com/news/kroger-shop-the-scene-hulu-holiday-campaign/732880/?utm_source=chatgpt.com) on Hulu called *“The Case of the Disappearing Food”*, tied to Hulu’s Shop the Scene tech so viewers could browse and buy featured grocery items directly from the content. - **Best for:** **Contextual, grocery/CPG holiday ads** – perfect for recipe, entertaining, and “stock up for the holidays” messaging with shoppable overlays. ![](https://brandlens.io/wp-content/uploads/2025/11/image-1-1024x592.png "image - BrandLens")**3. Amazon Streaming TV (Fire TV / Freevee via Amazon Ads)** - **Example:** [Amazon Ads](https://advertising.amazon.com/library/guides/6-holiday-advertising-campaigns?utm_source=chatgpt.com) highlights a holiday promotion for electronics where a retailer used Streaming TV ads to showcase smart-home devices for the season, then closed the loop with Amazon DSP retargeting to convert engaged viewers. - **Best for:** Retail + performance – ideal when you want CTV awareness *plus* strong lower-funnel impact, powered by Amazon’s shopping and intent data. **4. Samsung Ads (Samsung Smart TVs / Samsung TV Plus)** - **Example:** [Samsung Ads](https://www.samsung.com/us/business/samsungads/blog/driving-reach-and-results-for-celebrity-cruises/?utm_source=chatgpt.com) showcases seasonal and deal-based campaigns like Celebrity Cruises’ Travel Tuesday push (right after Cyber Monday) to drive bookings for the upcoming season using Samsung TV Plus inventory and smart TV data. - **Best for:** **Deal- and promo-driven campaigns** – great for early holiday, travel, and discount messaging using smart TV data and cross-screen (TV + mobile) behaviour. **5. Netflix (Ad-supported tier)** - **Example:** When [Netflix’s Basic with Ads tier](https://www.marketingbrew.com/stories/2022/11/04/brands-advertising-on-netflix-include-louis-vuitton-subway-and-duracell?utm_source=chatgpt.com) launched in November (right before the holidays), “hundreds” of brands jumped in—including Tiffany & Co., Louis Vuitton, Duracell, Booking.com and others—running seasonal and premium creative around bingeable shows like *Ozark* and *Gilmore Girls*. - **Best for:** Premium brand storytelling & launch moments – great for luxe, cinematic holiday ads where you care about environment, attention, and association with big IP more than aggressive DR. ![](https://brandlens.io/wp-content/uploads/2025/11/image-2-1024x597.jpeg "image - BrandLens")## **Make Your Holiday CTV Ads Interactive, Not Just Watchable** If connected TV advertising is your new holiday reach engine, interactivity is how you turn that reach into action, and personalization is what makes it unforgettable. CTV isn’t just a passive, lean-back channel anymore: viewers are increasingly willing to click, scan, and explore. LG Ad Solutions reports that nearly 6 in 10 U.S. CTV viewers now say TV ads help guide their holiday purchases, a 73% increase over last year, and [36% say](https://cxm.world/customer-experience/smart-tv-ads-take-center-stage-in-holiday-shopping-lg-study-finds/?utm_source=chatgpt.com) they get gift ideas from TV and streaming ads, putting CTV almost on par with social media for inspiration. That’s your opening to move from “nice Christmas spot” to interactive holiday content that actually drives behaviour. Think shoppable ads, overlays, pause ads, and [QR-powered journeys](https://brandlens.io/solutions/retail-ecommerce/) that take people from the big screen straight into a personalized mobile experience. Here’s how you can structure that inside your holiday campaign strategy: - **Shoppable gift-guide ads Turn your CTV creative into a mini gift hub: “Gifts under $50,” “For the gamer,” “For last-minute shoppers.” Add a QR code or “send to mobile” prompt so viewers can save products to their phone without leaving the show. This aligns perfectly with how people really behave. LG data shows 93% of CTV viewers shop on other devices while watching TV, and [69% want holiday](https://www.emarketer.com/content/tv-major-driver-of-holiday-gift-inspiration?utm_source=chatgpt.com) TV ads to make it easier to buy the product (for example, with QR codes). - **Pause and home-screen moments When someone pauses their holiday movie, they’re not in ad-skipping mode—they’re in “I’m already engaged” mode. Use those surfaces for ultra-useful creative: last shipping dates, time-limited promos, or curated bundles. Home-screen placements and branded tiles can do similar work, acting like seasonal signposts instead of just another logo. - **Rewarded and “explore more” formats Let viewers opt in. Offer something tangible—early access, bonus loyalty points, or an exclusive holiday bundle, in exchange for interacting with your ad. The key is to keep the interaction short, clear, and rewarding, so it feels like part of the streaming experience, not an interruption. Now, this is where [BrandLens](https://brandlens.io/) and personalized video gifting plug in as your “human layer” on top of CTV. You can use CTV to introduce the idea and BrandLens to power the actual [video-powered gifting solutions](https://brandlens.io/solutions/gifting/): - Add a BrandLens-powered QR video message to your CTV spot: “Scan to add a personal video message to this gift.” Viewers scan the code, land in a mobile experience, pick a template, and record a short video that will be attached to the gift. - Use CTV as the top-of-funnel driver into a BrandLens short-form video journey: From the TV ad, viewers jump into a mobile flow where they can watch UGC clips, create their own video greeting, or participate in a [fan-driven storytelling activation](https://brandlens.io/solutions/sports-entertainment/) (for example, “Share the story behind your favourite holiday tradition”). ### **Real-world holiday CTV example: Walmart’s “Add to Heart” shoppable series** A strong example of interactive holiday CTV in the wild is [Walmart’s “Add to Heart” campaign](https://adage.com/video/walmart-add-to-heart-2m49s/). In 2023, [Walmart produced a 23-part “RomCommerce” series](https://corporate.walmart.com/news/2023/11/28/watch-shop-and-swoon-with-walmarts-first-fully-shoppable-series?utm_source=chatgpt.com), essentially a holiday rom-com broken into short episodes, distributed across TikTok, Roku, YouTube, and Walmart’s own channels. Almost everything on screen, from the characters’ outfits to the décor and furniture, was shoppable: the series featured over 330 Walmart products that viewers could buy directly. On CTV, Roku’s “Ok to Text” feature lets viewers press a button on their remote to get a link to products or purchase flows sent to their phone, turning the TV into a discovery and checkout surface at the same time. ![](https://brandlens.io/wp-content/uploads/2025/11/image-4-1024x614.jpeg "image - BrandLens")**Why this works as a holiday CTV blueprint:** It blends entertainment + utility: people come for a cozy Christmas story and naturally encounter [gift ideas](https://brandlens.io/blog/black-friday-through-new-year-a-week-by-week-gifting-content-calendar-scripts-prompts-and-qr-ideas/) in context. It uses CTV as the front door to shopping, not just a branding channel; viewers can take action without going hunting later. It’s inherently omnichannel: the same story runs across CTV and social, with shoppable hooks tailored to each environment. For your brand, you don’t need a full 23-episode rom-com to apply the same logic. A single interactive holiday CTV spot that lets viewers: - browse a small gift lineup, - scan a QR code for a discount or bundle, or - text themselves a product link ## **Measuring What Matters: Proving Holiday CTV ROI** As more budget moves into connected TV advertising, CMOs and performance teams are asking the same question: can we prove it worked, or was it just “nice holiday creative”? The advantage of CTV over traditional linear is that you’re no longer buying blind. You can tie big-screen storytelling to digital-style metrics that fit neatly into your existing holiday campaign strategy and reporting frameworks. ![](https://brandlens.io/wp-content/uploads/2025/11/image-6-1024x682.jpeg "image - BrandLens")Instead of stopping at impressions and GRPs, CTV lets you measure: - **Who you reached** - Household reach and % of target audience reached - Frequency per household / per audience segment - Incremental reach vs. linear TV or paid social - **How they engaged with the ad** - Video completion rate (VCR) and view-through rate (VTR) - Cost per completed view (CPCV) - Interaction rate with overlays, menus, shoppable tiles, or “learn more” panels - QR scan rate and “send to mobile” actions - **What they did next** - Uplift in direct and branded search during your CTV flight - Clicks and sessions from CTV-driven QR codes or links - Product page views, add-to-cart rate, and checkout starts from exposed audiences - **How it impacted revenue and customer value** - Incremental site/app purchases from CTV-exposed households vs. a control group - ROAS by audience, creative, publisher, and placement - Cost per unique household reached and cost per incremental conversion - Share of new-to-brand customers influenced by CTV - Change in average order value (AOV) or basket size for exposed vs. non-exposed groups You already have strong proof points in this space: HP expanding reach by 8% at just $0.16 per unique household, and SIG SAUER driving a 1,767% ROAS with a nationwide CTV campaign. These aren’t just “TV metrics” – they’re performance numbers marketers can take straight into a QBR. Together, they reinforce that CTV can sit comfortably next to paid social, search, and retail media in your channel mix, rather than living off in a “brand-only” bucket. To get there, define a CTV measurement plan before launch. For a holiday campaign, that might look like: - **Upper funnel** - Reach & frequency by priority audience (gifters, high-value customers, lapsed buyers) - Brand lift in awareness, ad recall, and consideration via pre/post studies - **Mid funnel** - Increases in branded search, direct traffic, and product-page views - Engagement with interactive formats (time spent in the unit, # of products viewed, menu opens) - Engagement with personalized video gifting or QR experiences - **Lower funnel** - Incremental conversions and revenue from CTV-exposed vs. control - ROAS broken down by creative, audience, publisher, and daypart - New-to-brand customers and their downstream behavior (repeat rate, churn, LTV indicators) ## **Bringing It All Together: Turning CTV Reach into Real Holiday Lift** If there’s one takeaway from all of this, it’s that connected TV advertising is no longer just “the new TV buy,” it’s the backbone of a modern holiday campaign strategy. CTV gives you what linear never could: precise audience targeting, digital-style measurement, and the ability to tie big-screen storytelling directly to discovery, consideration, and sales. When you add interactive holiday content and clear next steps (QR codes, “send to mobile,” shoppable formats), you’re not just entertaining people during their favourite holiday shows—you’re actively guiding them toward the right gift at the right moment. The real magic happens when you connect CTV to the rest of your ecosystem. Viewers are already second-screening, shopping on their phones, and sharing content with friends and family. That’s where omnichannel video engagement and cross-device marketing come in: use CTV as the spark, then continue the journey on mobile and social with short-form clips, UGC, and QR video messages that feel personal, not generic. Tools like BrandLens can help here, powering video-powered gifting solutions for eCommerce and retail, fan-led campaigns for [sports and entertainment,](https://brandlens.io/solutions/sports-entertainment/) and acting as your short-form video creation platform when you want to scale personalized video at speed. ![author avatar](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025.jpeg) Vahag Karayan CEO & Co-Founder As an AI pioneer and the CEO of BrandLens, Vahag Karayan helps marketers unlock the power of authentic video UGC at scale. Drawing on 20+ years of tech leadership—from advanced R&D at NASA/JPL to enterprise SaaS—he bridges the gap between complex artificial intelligence and human storytelling. Vahag is passionate about eliminating the friction of video collection so brands can effortlessly turn everyday fans into powerful advocates. [See Full Bio](https://brandlens.io/author/vahag-karayan/) [ ](https://brandlens.io/author/vahag-karayan/) [ ![social network icon](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMTYiIGhlaWdodD0iMTYiIHZpZXdCb3g9IjAgMCAxNiAxNiIgZmlsbD0ibm9uZSIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj4KPGcgY2xpcC1wYXRoPSJ1cmwoI2NsaXAwXzM0M185OTUpIj4KPHBhdGggZD0iTTE0LjgxNTYgMEgxLjE4MTI1QzAuNTI4MTI1IDAgMCAwLjUxNTYyNSAwIDEuMTUzMTNWMTQuODQzOEMwIDE1LjQ4MTMgMC41MjgxMjUgMTYgMS4xODEyNSAxNkgxNC44MTU2QzE1LjQ2ODggMTYgMTYgMTUuNDgxMyAxNiAxNC44NDY5VjEuMTUzMTNDMTYgMC41MTU2MjUgMTUuNDY4OCAwIDE0LjgxNTYgMFpNNC43NDY4NyAxMy42MzQ0SDIuMzcxODhWNS45OTY4N0g0Ljc0Njg3VjEzLjYzNDRaTTMuNTU5MzggNC45NTYyNUMyLjc5Njg4IDQuOTU2MjUgMi4xODEyNSA0LjM0MDYyIDIuMTgxMjUgMy41ODEyNUMyLjE4MTI1IDIuODIxODggMi43OTY4OCAyLjIwNjI1IDMuNTU5MzggMi4yMDYyNUM0LjMxODc1IDIuMjA2MjUgNC45MzQzNyAyLjgyMTg4IDQuOTM0MzcgMy41ODEyNUM0LjkzNDM3IDQuMzM3NSA0LjMxODc1IDQuOTU2MjUgMy41NTkzOCA0Ljk1NjI1Wk0xMy42MzQ0IDEzLjYzNDRIMTEuMjYyNVY5LjkyMTg4QzExLjI2MjUgOS4wMzc1IDExLjI0NjkgNy44OTY4NyAxMC4wMjgxIDcuODk2ODdDOC43OTM3NSA3Ljg5Njg3IDguNjA2MjUgOC44NjI1IDguNjA2MjUgOS44NTkzOFYxMy42MzQ0SDYuMjM3NVY1Ljk5Njg3SDguNTEyNVY3LjA0MDYzSDguNTQzNzVDOC44NTkzNyA2LjQ0MDYzIDkuNjM0MzggNS44MDYyNSAxMC43ODc1IDUuODA2MjVDMTMuMTkwNiA1LjgwNjI1IDEzLjYzNDQgNy4zODc1IDEzLjYzNDQgOS40NDM3NVYxMy42MzQ0VjEzLjYzNDRaIiBmaWxsPSIjNDM0OTYwIi8+CjwvZz4KPGRlZnM+CjxjbGlwUGF0aCBpZD0iY2xpcDBfMzQzXzk5NSI+CjxyZWN0IHdpZHRoPSIxNiIgaGVpZ2h0PSIxNiIgZmlsbD0id2hpdGUiLz4KPC9jbGlwUGF0aD4KPC9kZWZzPgo8L3N2Zz4K) ](https://www.linkedin.com/in/vahag/) **Categories:** Blog --- ### [What's a Video Testimonial? How do I get them?](https://brandlens.io/blog/whats-a-video-testimonial/) **Published:** April 25, 2025 **Author:** Vahagn Khachikyan **Content:** Let’s say you’re shopping for a brand-new air fryer for your kitchen, and you’re not sure where to start. Do you get on your favorite search engine and see what shows up? Do you click on a few different company sites to see what features their air fryers offer? Do you read some customer reviews? When you see that most people love a particular air fryer, you’ll probably end up choosing that one. This is where Video Testimonial comes in. It’s that authentic voice of the customer speaking about their experience with a product. ![A customer films a video to share her experience](https://i0.wp.com/brandlens.io/wp-content/uploads/2025/04/image6-jpg.webp?resize=580%2C387&ssl=1 "- BrandLens")For most people, hearing from real customers is what helps them make a final decision. Having space and a wide variety of customer testimonials is a great way to help attract future customers and persuade them to purchase your product over your competitors’ offerings. In addition to your normal reviews, you may also want to consider having [video testimonials](https://brandlens.io/blog/5-common-types-of-ugc-videos-your-brand-will-benefit-from/ "5 Common Types of UGC Videos Your Brand Will Benefit from") where customers can share their stories about your products and brand. This form of [user generated content (UGC)](https://brandlens.io/blog/the-real-definition-of-ugc-beyond-influencers-and-creators/) adds authenticity and trust to your brand, it shows potential buyers how real people are using and enjoying what you have to offer. Read on to learn more about video testimonials and how they could transform your website. ## Why Do You Want Testimonials for Your Brand? Every company out there needs a way to show potential customers that their products and services are worth the buyer’s money and time. These are some of the benefits of having testimonials easily accessible: - **They provide social proof.** Just like how you take photos of your experiences to show that you were there, testimonials do the same thing for companies. They show the world that your company is legitimate and really does provide services your customers love. - **Positive testimonials increase brand trust.** About 72% of consumers say that [testimonials help them trust](https://brandlens.io/blog/how-to-use-video-testimonials-to-build-trust-with-personal-injury-clients/) a company more. Starting off with a relationship of trust can then help you close sales and keep these new customers happy. - **Customers consider testimonials the most reliable form of marketing.** Around [97%](https://www.thismoment.com/content-marketing-blog/b2b-customer-reviews/#.VFfx8oc3evV) of B2B businesses consider testimonials the most reliable form of content. These customers consider your testimonials as proof that your company is what you say it is, and that can encourage purchases. ## What Is a Video Testimonial? A video testimonial is a recording of a customer sharing their thoughts or stories about your company’s products or services. For example, you could email a satisfied customer who left a detailed written review and ask them to film a quick video testimonial that shares similar sentiment. You can then post that testimonial on your website or your social media feeds as a way to help potential buyers see what your company has to offer in a fun and memorable medium. ![UGC creator making a makeup review video](https://i0.wp.com/brandlens.io/wp-content/uploads/2025/04/Untitled-design-jpg.webp?resize=431%2C766&ssl=1 "- BrandLens")## Why Video Testimonials Are a Great Medium for Testimonials Testimonials in all forms are helpful, but video testimonials are a unique medium that can help you reach potential customers and build trust. Video testimonials do two main things for you: - **They improve credibility.** Your potential buyers can see a real person on screen with a video. They don’t have to wonder if your company wrote the review or if it was a bot; they can see the person giving your company feedback. That boosts your testimonial’s credibility. - **They create connections.** A video format also essentially creates a conversation between your customer and the viewer. They can hear and see the way a person speaks about their problem and how your product or service helped solve it. ## How to Ask Customers to Create Testimonials One of the simplest ways to get testimonials is to ask your satisfied customers for one. If you have customers leaving written reviews or responding with feedback via email, you might want to ask them to film a quick video testimonial. Chances are that if they had a great experience with your brand, they’re likely happy to help. Just reach out to them with an email and follow these best practices: - Include a short but informative subject line that invites them to create a video testimonial - Use their name and keep the tone friendly - Offer a benefit or reward for filming one, maybe a discount code or early access to a sale - Let them know it’s optional and provide an easy out - Make the process simple by linking the tool to film, such as BrandLens ## How Do I Create a Testimonial? To create a video testimonial easily, you’re going to need a quick and easy video tool that helps your customers film and your company quickly edit and post. Some features you’ll want include: - No app download required - Customizable templates with your branding already in place - On-screen instructions to help your customers know what to do, and to make it as easy as possible for them For example, BrandLens offers an easy tool where you can set up your branding with quick and easy templates, and your customers can quickly film themselves without committing to an app download. ## Get Started Creating Video Testimonials with BrandLens Video testimonials help you show that your products are legitimate in a way that no other testimonial style can. It creates a connection between your customers and your future buyers and shows the real person behind the review. To get started creating video testimonials, try [BrandLens](https://brandlens.io/about/). It’s an app-free tool that will give your customers simple instructions and your company full control over the branding. Adding testimonials to your content strategy has never been easier. [Click here](https://brandlens.io/case-studies/) to see how BrandLens is shaping the future of UGC, then [schedule a demo](https://go.brandlens.io/meetings/vahag/demo?_gl=1*366qhd*_ga*MjE0ODQ4NTE3LjE3NDQ3NDA3NzY.*_ga_CQ39ZK8T1J*MTc0NDc0Njg2Ny4zLjEuMTc0NDc0Njg2Ny4wLjAuMA..&uuid=bf7f26bc-17a0-423d-8008-afb4bcc3b802)! ![author avatar](https://secure.gravatar.com/avatar/68395e8cd4426373630f53e740ea64e1381d54b22e3084b49597a42e3182ffdb?s=300&d=mm&r=g) Vahagn Khachikyan Video Visionary [See Full Bio](https://brandlens.io/author/vahagn-khachikyan/) [ ](https://brandlens.io/author/vahagn-khachikyan/) **Categories:** Blog --- ### [Experiences Over Impressions: Why Fan-Created Video Is the Future of Branding](https://brandlens.io/blog/experiences-over-impressions-why-fan-created-video-is-the-future-of-branding/) **Published:** February 12, 2026 **Author:** Vahag Karayan **Content:** Brands have long relied on identity systems, campaigns, and messaging to define themselves. Today, what defines them most is what customers experience and share. Traditional elements like colors, fonts, and slogans still matter. But real connection comes from human expression. From stadium chants to viral TikToks, modern branding focuses on experiences over mere impressions. The true power of branding lies in fan-created video and storytelling, especially in sports and events. Forward-thinking brands are increasingly embracing structured user-generated content (UGC) to enhance these authentic experiences. ## Experiences Over Impressions: The New Branding Reality Fans in a stadium create an electric atmosphere, illustrating how the emotion and energy of real experiences define a brand more than static logos or slogans. The brands you remember most likely aren’t the ones with the cleanest logos. Was it because of a logo you saw, or was it due to a memorable experience you had? Chances are, it was the experience, the feeling of being part of something. Branding leaders are starting to admit something uncomfortable: [a brand is an experience](https://populous.com/article/brand-activation-in-sports-how-storytelling-drives-fan-loyalty), not a logo. In other words, no single visual mark or tagline can capture the full story of a brand. You are defining your brand in an ongoing story. Customer interactions, events, and community moments is how you create your story. As sports branding consultant Ken Black puts it, a team’s brand “should unfold over time, with its own story arc, legendary moments and mythological tales,” expressed through every fan touchpoint. This is a dramatic shift from the old marketing playbook. In the past, we measured success in impressions, how many people saw your billboard or your logo on a banner. But visibility alone doesn’t equate to connection. Today, it’s less about plastering a logo everywhere and more about fostering an emotional bond. As one experiential marketing director said, “It’s less about logo visibility, more about experience and connection”. A fan feeling goosebumps at a championship game defines the brand. So does a customer unboxing a product on video. These experiences shape how people see you. ![Showing Icelandic fans doing the Viking Clap at the FIFA World Cup Game](https://brandlens.io/wp-content/uploads/2026/02/Icelanding-viking-clap-Large-1024x682.jpeg "Icelanding viking clap Large - BrandLens")Icelandic fans doing the Viking Clap at the FIFA World Cup Game --- ## Fan Stories and Rituals Define Modern Brands Iceland’s supporters performing the “Viking clap” at a World Cup match, a fan-driven ritual that became a defining symbol of the team’s identity and passion. Nowhere is the power of experience-driven branding more evident than in sports fandom. Fans don’t just consume a brand; they contribute to it. The traditions, chants, and rituals fans create become core parts of a team’s brand story. For example, [the Viking “thunder clap”](https://en.wikipedia.org/wiki/Viking_Thunder_Clap), a dramatic, slow-building chant started by Iceland’s soccer fans, became a global phenomenon during Euro 2016. A tiny country’s fan ritual, not any official marketing, put them on the world map of football culture. It was so powerful that supporters of other teams around the world adopted it in their own way. Similarly, think of the iconic songs sung by Liverpool supporters or the post-win rituals of college football fans (like the now-famous Kinnick Wave at Iowa, where the whole stadium waves to children in a nearby hospital). They are authentic because they bubble up from the community. Fan-driven rituals and stories give brands a depth of meaning that can’t be fabricated in a boardroom. They are authentic because they bubble up from the community. When a group of fans starts a tradition, whether it’s a chant, a celebratory dance, or a heartfelt gesture, it becomes part of the brand’s mythology. These stories get retold in highlight videos, news articles, and social posts. They spread far beyond the stadium. The community becomes the co-author of the brand narrative. Brands that recognize this encourage it; those that ignore it risk seeming stale or out of touch. ## Turning Fans into the Main Event: Lessons from the Pop-Tarts Bowl Great [brands don’t just allow fan expression; they actively](https://brandlens.io/blog/the-ultimate-guide-to-fifa-world-cup-2026s-most-exciting-brand-activations-fans-will-love/) **embrace and elevate** it. A striking recent example comes from college football. When the toaster pastry brand Pop-Tarts took over sponsorship of a bowl game, they didn’t treat it as just another logo placement opportunity; they turned the entire event into a fan-centric experience. The result was the Pop-Tarts Bowl becoming a viral marketing masterclass in just two years. How did they do it? For starters, Pop-Tarts made themselves part of the fun. They introduced an “edible mascot,” which was a giant frosted Pop-Tart character that was actually edible after the game. Fans in the stadium got to literally take a bite out of the mascot, a quirky stunt that [flooded social media with memes](https://respromos.com/pop-tarts-bowl/), videos and chatter. It’s hard to imagine a static logo generating that kind of buzz. Pop-Tarts also ran social media challenges inviting fans to share creative concoctions and ideas. Then they featured that fan-submitted content on the stadium Jumbotron during the game. In other words, fans were not just spectators; they became part of the story. The Pop-Tarts Bowl shows what happens when a brand stops acting like a sponsor and starts becoming part of the event itself. Instead of settling for logo placement, Pop-Tarts embedded its product into the game’s rituals in a deliberately playful way. The result wasn’t just visibility, it was participation. The brand gave fans something to do, not just something to watch. Interactive challenges encouraged collaboration, and unexpected moments sparked social sharing. By prioritizing fan joy over logo control, the Pop-Tarts Bowl generated massive organic reach and turned a sponsorship into a cultural moment. ## Fan-Created Video: The Most Trusted Brand Content Fan-created expressions are powerful for one simple reason: people trust people more than brands. Today’s consumers are savvy. They skip ads. But they consume content from other fans that feels real. Research consistently shows that **user-generated [content (UGC) is one of the most trusted](https://brandlens.io/?p=8610) forms of marketing**. According to Nielsen, 84% of consumers trust peer recommendations more than ads. That means a video of a real fan cheering or reviewing a product carries more credibility than the slickest corporate ad. Another study found that **79% of people say UGC from real customers highly impacts their purchasing decisions**. ### The Trust Gap Between Brands and People It’s not just word-of-mouth anecdotes; there’s data behind the power of UGC. One 2023 industry report found that *authentic* user-generated content is considered [the single most trustworthy source](https://www.prnewswire.com/news-releases/new-report-finds-authentic-user-generated-content-most-trustworthy-301729865.html) of information. It is ranked above even content from paid “creators” or the brands themselves. It makes sense: a fan’s celebratory post or a customer’s unboxing video feels like a genuine personal story. A polished ad, on the other hand, is understood to be a curated message. ### The Performance Case for Fan-Created Video - UGC campaigns typically outperform brand-created content in engagement rate - Structured video submissions reduce paid production costs - Fan-created content increases time-on-page and social dwell time - Authentic video increases conversion in product environments Crucially, *video* is the medium driving this trend. Human stories feel more alive on video than in text or images. The rise of TikTok, Instagram Reels, YouTube Shorts and other short-form video platforms reflects our appetite for real, engaging video content. By 2026, video is expected to account for [82% of all internet traffic](https://firework.com/blog/2026-short-form-video-stats), much of it short, snackable clips. For brands, this means the strongest impressions often come from videos others create about you. A fan’s reaction video from the stands or a supporter’s creative highlight remix can deeply influence how others perceive your brand. These videos carry emotion, spontaneity, and authenticity – qualities that traditional ads often lack. Brands that tap into this, by encouraging and sharing UGC, find that they not only reach wider audiences but also build **trust and community** in the process. --- ## Scaling Fan Storytelling with Structured UGC At this point, the shift toward fan-created video should be obvious. But a practical question arises for marketing leaders: *How can we actually harness and scale these fan-created stories?* Viral moments are great, but you can’t build a strategy on hope. This is where a structured approach to UGC comes in. Forward-looking brands do not leave fan content to chance. They guide and organize **[UGC campaigns](https://brandlens.io "guiding and organizing UGC campaigns")** so fans can participate creatively while keeping content aligned with brand and legal standards. Many consumers actually want guidance. More than half say they wish brands would tell them what kind of content to create and share. Fans are often eager to participate; they just need a clear prompt. Brands can respond by launching simple, structured challenges: share a team ritual, predict a score, or tell a first experience story. Creativity and completion rates increase when participation is guided, creativity increases. And when tools make recording frictionless through a quick link or QR code with no app required, contribution becomes effortless. ![](https://brandlens.io/wp-content/uploads/2026/02/Structured-UGC-Flow-Large-1024x682.jpeg "Structured UGC Flow Large - BrandLens")UGC flow diagram for Fan Created Video activation ### Turning Fan Participation into Repeatable Infrastructure Platforms like BrandLens help companies operationalize this approach. Marketers can launch [guided video templates with built-in prompts and branding](https://brandlens.io/blog/how-to-handle-negative-ugc-a-guide-for-brands/) in minutes. Fans record easily, even without production skills, because the experience is structured and co-created with the brand. The result is an authentic fan-created video that is permissioned and ready to use. Consent, rights, and legal terms are embedded upfront, so content can be repurposed without compliance concerns. - Owned content pipelines - First-party video content - Rights-cleared content libraries - Reusable activation inventory ### From Framework to Real-World Execution To illustrate, imagine a sports team giving fans a template to create their own digital “trading card” highlight video. BrandLens is rolling out these **“Fut Card” campaigns.** Soccer fans make personalized video highlight cards for their favorite team or country. These cards serve as keepsakes and are shared on social media. Fans use a template to record their best goal reactions and add fun statistics. They can instantly generate a slick highlight card video. This is enjoyable for the fan and beneficial for the brand. Each fan-made [video acts as a micro-ad celebrating the event](https://brandlens.io/blog/how-experiential-events-drive-brand-loyalty-through-video-content/), likely to be shared enthusiastically. As the BrandLens platform describes it, you can invite fans to “build custom video trading cards” that are fun and easy to share. By guiding fans through creative prompts (like reenacting a famous play or sending a good-luck message to the team), brands collect authentic stories at scale. Thousands of short clips from real people can be compiled and reposted across official channels. The result is a campaign built from real fan voices. ### Authenticity at Scale What makes this approach especially powerful is that it preserves authenticity while adding structure. The content is still coming straight from fans’ hearts and minds – it doesn’t feel staged or overly polished (which, as we discussed, can erode trust). Yet the brand isn’t completely hands-off; you’re steering the narrative gently by setting the theme and format. The result is the best of both worlds: authentic fan creativity that also aligns with your brand message. And because it’s structured, you can ensure diversity of participation (e.g. prompts that appeal to different segments of your audience) and maintain quality standards. During events like the FIFA World Cup or Super Bowl, this approach captures fan reactions in real time. Those videos can quickly become highlight reels, social stories, or even live broadcast content. It’s a far cry from the old model of simply filming a crowd and picking a few reactions; the [fans hold the camera, and they are the storytellers.](https://brandlens.io/templates/super-bowl-fan-predictions/ "Super Bowl LX Fan Predictions") ![BrandLens Video prediction by fans](https://brandlens.io/wp-content/uploads/2026/02/Seahawks-vs-Patriots-2-595x1024.jpg "Screenshot - BrandLens")Fan Created Video Predicting the Super Bowl Winner![Fan Picking Seattle Seahawks as the Super Bowl winner](https://brandlens.io/wp-content/uploads/2026/02/Seahawks-vs-Patriots-597x1024.jpg "Video score prediction challenge - BrandLens")Fan Created Video Picking the Super Bowl WinnerStructured [fan video campaigns also generate measurable engagement data](https://brandlens.io/blog/la28-fan-tech-what-5g-data-clouds-and-ai-mean-for-participatory-content-in-2028/), such as participation rates, completion rates, share velocity. These turn the brand storytelling into trackable performance. --- ## Conclusion: Embrace the Era of Fan-Created Brands ### The Power Has Shifted to the Audience A brand is no longer defined by what you say about it, but by what your customers say about you. Their experiences are your brand. Their videos, posts, and fan-created content are the new brand assets. In a world flooded with AI-generated visuals, real human video stands out even more. Wise marketers are learning to move from being mere message-senders to becoming facilitators and curators of customer stories. This shift isn’t just a feel-good notion; it’s backed by engagement numbers, trust metrics, and the cultural zeitgeist of a generation that values authenticity above all. ### Making Fan-Created Video a Core Strategy For marketing leaders, the call to action is bold and exciting: make [fan-created video experiences a central part of your strategy](https://brandlens.io/solutions/sports-entertainment/ "Sports & Entertainment"). Don’t relegate UGC to a footnote or occasional experiment. Actively plan campaigns that put your customers in the director’s seat. Invest in the platforms or initiatives that allow you to collect and spotlight those stories seamlessly. Think about the communities around your brand – the sports fans, the hobbyist groups, the passionate customers – and imagine what rituals or creative sparks you could ignite among them. Every brand has its “fans,” and every fan has a story. Your job is to invite those stories, celebrate them, and weave them into your brand’s narrative tapestry. In an age where a single sincere video from a fan can influence more buyers than a million-dollar ad spot, doubling down on fan-driven content isn’t a risk; it’s a smart evolution. When you structure and scale customer videos, you create a steady stream of authentic content. That content builds trust and loyalty. More importantly, you show your audience that you hear them and see them. **When customers feel that they are part of the brand’s story, not just targets of it, engagement increases, communities form, and loyalty compounds.** ### Customers Become The Story So, as you plan the next quarter or the next big campaign, ask yourself: How can we make our fans the stars? Those who answer that question earn not just impressions, but a lasting impact. Your logo will always matter as a symbol – but the true meaning of that symbol will be defined by real people’s voices and experiences. Brands that embrace this shift win. **Your brand’s future lies in the stories your customers create for you – give them the canvas, and watch your brand’s legend grow.** CTA: Marketing leaders, it’s time to reimagine your brand playbook. Instead of planning only campaigns *for* your customers, plan campaigns with your customers. Find ways to structure and scale [fan-created video experiences](https://brandlens.io/blog/the-prediction-economy-score-scorer-video-challenges-that-drive-daily-fan-engagement/ "The Prediction Economy: Score & Scorer Video Challenges That Drive Daily Fan Engagement") and put them at the heart of your marketing strategy. Let your biggest fans and your loyal customers help tell your story. They are ready to share – and the world is ready to listen. Now it’s up to you to hand them the mic or the camera. Then watch where that energy takes your brand. The brands that win tomorrow will be those that turn their customers into creators today. Will yours be one of them? ![author avatar](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025.jpeg) Vahag Karayan CEO & Co-Founder As an AI pioneer and the CEO of BrandLens, Vahag Karayan helps marketers unlock the power of authentic video UGC at scale. Drawing on 20+ years of tech leadership—from advanced R&D at NASA/JPL to enterprise SaaS—he bridges the gap between complex artificial intelligence and human storytelling. Vahag is passionate about eliminating the friction of video collection so brands can effortlessly turn everyday fans into powerful advocates. [See Full Bio](https://brandlens.io/author/vahag-karayan/) [ ](https://brandlens.io/author/vahag-karayan/) [ ![social network icon](data:image/svg+xml;base64,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) ](https://www.linkedin.com/in/vahag/) **Categories:** Blog **Tags:** Branding, Fan-Created Video, fans, sports fans, Super Bowl --- ### [Psychology of UGC: Why People Love It?](https://brandlens.io/blog/psychology-of-ugc-why-people-love-it/) **Published:** October 3, 2023 **Author:** Lana Petrosyan **Content:** Trust is the lifeblood of effective marketing, and in today’s fast-paced advertising world, it’s more precious than ever. Amidst a constant stream of brand messages and marketing campaigns, brands are searching for the magic ingredient to make their messages stand out and resonate with consumers. That magic ingredient is User-Generated Content (UGC). But what makes UGC so captivating? What psychological forces underlie consumers’ deep trust in content created by their peers? In this article, we’ll delve into the psychology behind UGC and uncover why consumers find it remarkably trustworthy. ## So why do Consumers Trust their peers and UGC? User-generated content, often abbreviated as UGC, is a dynamic and influential phenomenon in the digital age. It refers to any content, such as text, images, videos, or reviews, created and shared by users rather than brands or organizations. This content is generated across various online platforms and social media channels, reflecting the diverse perspectives and experiences of individuals. UGC has gained prominence due to its authenticity, trustworthiness, and ability to engage audiences on a personal level. It plays a pivotal role in [shaping consumer opinions](https://brandlens.io/blog/how-user-generated-content-ugc-can-boost-your-ecommerce-sales/), building brand trust, and driving online communities. To understand the magnitude of UGC’s ascent, consider the following statistics: - UGC Creation Is on the Rise: Statistics show that UGC results in [29% higher](https://www.searchlogistics.com/learn/statistics/user-generated-content-statistics/) conversion rates than campaigns that don’t use it. - Influence on Purchase Decisions: According to a survey by [Adweek](https://www.adweek.com/performance-marketing/why-consumers-share-user-generated-content-infographic/), 76% of respondents believe that user-generated content is more honest and unbiased compared to traditional advertising. - Social Media’s UGC Dominance: Social media platforms are a breeding ground for UGC, and the numbers reflect this. Instagram boasts more than 1 billion monthly active users and 500 million of them use Instagram Stories daily—a format heavily reliant on UGC (Instagram). Now, let’s explore some compelling reasons behind the effectiveness of User-Generated Content: 1. ### Authenticity and Relatability Authenticity plays a pivotal role in driving trust in user-generated content (UGC). When consumers encounter content created by their peers, it feels genuine and relatable, unlike polished, brand-generated materials. This authenticity transforms UGC into a personal recommendation, making consumers more receptive to the messages it conveys. ![#getreadywithme challenge examples](https://i0.wp.com/brandlens.io/wp-content/uploads/2023/10/Glossier.png?resize=457%2C300&ssl=1 "- BrandLens") A prime example of this is Glossier, a beauty brand renowned for its authentic UGC presence. On their website and social media accounts, you’ll find customer-generated photos and videos featuring real people using Glossier products. This authenticity fosters trust among consumers towards the brand and its products. 2. ### Social Proof and FOMO Social proof, a psychological phenomenon in which individuals look to others’ actions and behaviors to inform their own decisions, is a powerful trust-building mechanism. When consumers encounter UGC showcasing their peers’ positive engagement with a product or service, they often experience the “Fear of Missing Out” (FOMO) sensation. This desire to be part of a similarly positive experience drives their trust in the promoted product or service. ![people staring at their phones](https://i0.wp.com/brandlens.io/wp-content/uploads/2023/10/Blog-post-banners-7.webp?resize=580%2C327&ssl=1 "- BrandLens")A prime example of leveraging social proof and FOMO to establish consumer trust is Airbnb. When users explore the Airbnb website, they immediately encounter a dynamic social feed displaying what other users are booking and where they are traveling. This display of social proof persuades users that Airbnb is a trustworthy platform and bolsters their confidence in choosing the site for their accommodation bookings. 3. ### Emotional Connection User-generated content (UGC) possesses a unique emotional resonance. It becomes emotionally compelling when consumers come across their peers sharing heartfelt stories, reviews, or testimonials, as emotions are a trusted factor that enhances the persuasiveness and memorability of UGC. ![GoPro's 1 million dollar challenge challenge photo](https://i0.wp.com/brandlens.io/wp-content/uploads/2023/09/GoPro-300x200.webp?resize=485%2C323&ssl=1 "- BrandLens")GoPro, a brand renowned for its prowess in eliciting emotional connections through UGC, features prominently on its website and social media accounts. Here, you’ll find a treasure trove of videos showcasing individuals using GoPro cameras to capture their most thrilling and adventurous moments. This emotional connection forged through UGC makes consumers more inclined to associate GoPro with positive experiences and, consequently, trust the brand. 4. ### Peer Validation Inherent trust in the opinions and experiences of our peers is a powerful psychological driver. When consumers observe others endorsing a brand or product, it serves as validation for their own potential decision to engage with that brand. This peer validation factor is instrumental in building trust. Amazon expertly leverages peer validation as a cornerstone of its strategy to instill consumer trust. Amazon shoppers benefit from a vast repository of customer reviews, offering invaluable insights into the quality and value of products before making a purchase. 5. ### Transparency and Vulnerability User-generated content (UGC) frequently involves individuals openly sharing their real-life experiences, encompassing both positive and negative aspects. This unfiltered transparency and vulnerability are perceived as genuine and honest, intensifying the trust consumers invest in UGC. The [audience values and trusts](https://brandlens.io/blog/why-consumers-want-to-be-involved-building-trust-through-collaborative-content/) the willingness to candidly share both the advantages and disadvantages of a product or service. Dove, as a brand, is celebrated for its exemplification of transparent and vulnerable UGC. Their “Real Beauty” campaign stands as a testament to this commitment, showcasing real women of all ages, shapes, and sizes. Praised for its authenticity and its celebration of diversity, this campaign embodies the trust-enhancing power of UGC. ![someone recording a video of a woman who is cooking](https://i0.wp.com/brandlens.io/wp-content/uploads/2023/09/Blog-post-banners-8.png?resize=440%2C248&ssl=1 "- BrandLens")## Challenges of using UGC and how to overcome them One of the biggest challenges of using UGC is that it can be difficult to control. You can’t guarantee that all users will create and share positive UGC about your brand. In fact, some users may create and share negative or harmful UGC. Having a plan in place for dealing with these challenges is important. Here are some tips: - Monitor and moderate UGC: It is important to monitor and moderate all UGC that is shared about your brand. This will help ensure it is brand-safe and compliant with all applicable laws and regulations. You can use various tools to monitor and moderate UGC, such as social media monitoring tools and content management systems. - Have a clear UGC policy: You should have a clear UGC policy that outlines what types of content are allowed and not. This policy should be communicated to users so that they know what is expected of them. - Engage with users: By engaging with users and responding to their comments and questions, you can build relationships with them and encourage them to create positive UGC about your brand. You can also use this engagement to identify and address any potential problems with UGC early on. - Remove or report violating content: If you find any UGC that violates your UGC policy or is otherwise harmful to your brand, you should remove it or report it to the platform where it was shared. Use [BrandLens](https://brandlens.io/) moderation tool to sort out harmful or inappropriate content from your library. It is also important to remember that you are not obligated to use all UGC that is created about your brand. You can curate and select the UGC you want to share on your marketing channels. ![author avatar](https://secure.gravatar.com/avatar/aef09a35d85413baa40a27b5416d081be468968df546f37ecd14417d258c98bd?s=300&d=mm&r=g) Lana Petrosyan Customer Success Manager [See Full Bio](https://brandlens.io/author/lana/) [ ](https://brandlens.io/author/lana/) **Categories:** Blog --- ### [Understanding the Power of UGC in Video Marketing](https://brandlens.io/blog/understanding-the-power-of-ugc-in-video-marketing/) **Published:** August 19, 2025 **Author:** Gurgen Martikyan **Content:** For years, glossy brand films ruled the screen: perfect lighting, pristine sets, carefully scripted lines. They still have a place, but they don’t always win hearts (or watch time). In 2026, audiences scroll past anything that feels overproduced or inauthentic. They want to hear from people who look and sound like them, shot on the same phones they use every day. Thus, your video marketing strategy must include UGC as one of its pillars. That’s why user-generated content (UGC), especially video, is outperforming traditional brand creative across awareness, engagement, and conversion. ## **The Shift from Polished to Real** This isn’t a fad; it’s a behavior shift rooted in video marketing psychology and social dynamics. When real customers tell real stories, they trigger credibility, relatability, and emotion: the core ingredients of emotional video marketing. The kicker? Video UGC is not just “cheap and cheerful.” It’s a strategic asset you can plan, prompt, moderate, and deploy at scale across paid, owned, and earned channels. Below, we break down why UGC works, which formats move the needle, how brands are evolving toward a lo-fi video strategy for brands, and the playbook to launch your first campaign. If you’re ready to operationalize it, here’s [how BrandLens helps brands collect and use video UGC at scale](https://brandlens.io/how-it-works/). ## **What Makes UGC So Powerful in Video Marketing?** UGC resonates because it speaks to something fundamental in us: the need for connection. But what’s behind its remarkable appeal? It’s a mix of things: - **It’s Relatable:** UGC collapses the distance between the viewer and the storyteller. The visual grammar, such as handheld shots, ambient audio, and natural pauses, makes viewers think, “That could be me.” In cognitive terms, it reduces psychological distance and increases perceived similarity, both of which strengthen persuasion (that’s your video marketing psychology at work). - **It’s Emotional:** Polished ads are great for product theater. UGC is great for resolving human signals like surprise, relief, joy, and frustration. Those unscripted micro-expressions carry emotional weight, a critical driver of memory encoding and action in emotional video marketing. Read about [the emotional and psychological triggers behind UGC’s effectiveness](https://brandlens.io/blog/psychology-of-ugc-why-people-love-it/) for some exceptional insights. - **It’s Credible:** People trust peers more than logos. The [2024 Edelman Trust Barometer](https://www.edelman.com/index.php/trust/2024/trust-barometer/special-report-brand) shows peers are among the most trusted sources of information; brands that earn trust see higher purchase, loyalty, and advocacy. That’s the foundation of consumer trust and video content, and why social proof in video marketing is so powerful. - **It Performs:** Across platforms, UGC routinely out-engages brand-produced creative. A widely cited [2024 data](https://blog.hootsuite.com/user-generated-content-ugc/) point: on YouTube, UGC videos can attract up to 10× more views than branded videos, underscoring how audiences reward authenticity. Directionally, the takeaway is consistent: real voices scale attention. - **It Fits the Way We Now Watch:** Short-form feeds and “lean-back” Connected TV (CTV) environments both amplify creator-driven video. As viewing shifts to creator content on larger screens, brand teams are remixing UGC for TV-like placements, not just social feeds. Want to go deeper into the psychology? Explore the [key UGC video types that deliver results](https://brandlens.io/blog/5-common-types-of-ugc-videos-your-brand-will-benefit-from/). ## **Examples of UGC That Drive Video Marketing Success** UGC isn’t one thing; it’s a toolbox. Here are proven formats and why they work. ### **Testimonial Clips** - **What They Are:** Customers explain a problem they had, what they tried, and how your product helped. - **Why They Work:** They compress the entire journey: pain point to solution to outcome into 30-60 seconds. Hearing a peer’s voice activates social proof in video marketing and primes action. - **Tips:** Prompt specifics (“How many hours did you save?” “What changed in week one?”). Specifics beat superlatives. ### **Reaction/First-Impression Videos** - **What They Are:** Unboxings, try-ons, first use. Often shot in one take. - **Why They Work:** Real-time emotion and expectancy violation (“Whoa, that was faster than I thought”) are sticky moments in emotional video marketing. - **Tips:** Use simple prompts: “Film your first 10-15 seconds of use.” Ask for a “before” clip if possible. ### **Before-and-After/Progress Stories** - **What They Are:** A sequence of quick cuts showing change over time (skin care, fitness, productivity dashboards, home DIY). - **Why They Work:** Visual transformation satisfies curiosity and provides evidence. ### **Behind-the-Scenes (BTS)/POV Clips** - **What They Are:** Employees or customers show process, setup, or a day-in-the-life with your product. - **Why They Work:** They humanize your brand and invite viewers into your world. Great for recruitment and brand affinity: key pillars of brand loyalty through UGC. ### **Challenge Responses/Event Recaps** - **What They Are:** “Show us your best recipe using X” or “Record your reaction at the finish line.” - **Why They Work:** Participation creates identity signals and belonging, fueling organic reach. ### **Mini-Case: Wellness Brand Landing Page Lift** A mid-market wellness brand used [BrandLens](https://brandlens.io/) to place QR codes inside product packaging and at retail endcaps, inviting buyers to “Share your journey in 20 seconds: what changed after week 2?” In two weeks, they collected 100+ short testimonial clips and reaction videos. After light moderation and subtitling, the brand embedded a rotating UGC reel atop the product landing page and repurposed a 15-second cut for paid social. Result: 40% higher CTR to checkout and a measurable lift in assisted conversions compared with the prior brand-produced hero video. See more ways to apply this approach in [solutions for using real customer videos across industries](https://brandlens.io/solutions/testimonials/). ## **Why Brands Are Moving from Polished to Lo-Fi Content** Let’s clear a misconception: lo-fi doesn’t mean low quality. It means low friction for creators (and your team), high frequency, and high relatability. In practice, that translates into faster production, more creative testing, and a content library that sounds like your customers because it is your customers. Three reasons the market is shifting: 1. **Speed and Scale:** Your brand doesn’t need five weeks of pre-pro to test 10 hooks. With a lo-fi video strategy for brands, you can prompt, collect, and iterate in days, even hours. Lo-fi UGC lets you run more creative bets, faster. 2. **Authenticity and Trust:** Creator-style footage signals “real” in a feed full of ads. Multiple [2024-2025 analyses](https://www.singlegrain.com/digital-marketing-strategy/9-creative-ad-trends-that-will-transform-marketing-in-2025/) point to authentic, unpolished aesthetics outperforming high-production creative, particularly in social environments where native, peer-like content blends in and grabs attention. 3. **Community and Emotion:** When you invite customers into the story, you’re not just generating assets; you’re deepening identity and belonging. That co-creation flywheel is how you build brand loyalty through UGC over quarters, not just short-term campaign spikes. [Edelman’s 2024 special report](https://www.edelman.com/index.php/trust/2024/trust-barometer/special-report-brand) ties trust directly to loyalty and advocacy, reinforcing why sustained UGC programs pay compounding dividends. For a strategic overview of this shift, read [why brands are shifting toward authentic, lo-fi video storytelling](https://brandlens.io/blog/real-is-the-new-viral-why-brands-are-embracing-unpolished-ugc/). ### **UGC vs. Branded Content: What the Data Really Says** The smartest marketers don’t ask “UGC vs. branded content?” They ask, “When does each format win?” Branded films are still excellent for product education, regulated claims, and flagship brand moments. But when the brief is trust, relatability, or high-velocity creative testing, UGC tends to outperform. - **Reach & Discovery:** As mentioned above, creator-style videos often earn stronger view velocity in social feeds; multiple reports in 2024-2025 show UGC on YouTube dramatically out-viewing brand uploads up to 10× in some analyses. Your mileage varies by category and creative quality, but the directional signal is clear. - **Persuasion & Recall:** Peer voices and “lived experience” clips increase credibility, a key lever in video marketing psychology and a reason UGC-based ads often see better click-through and lower acquisition costs in performance testing. - **Trust & Loyalty:** Brands that consistently show (not tell) through customer stories reinforce trust flywheels; purchase, repurchase, advocacy. Bottom line: build a mixed portfolio. Use brand creative to set the stage and UGC to carry the chorus. ## **How to Get Started with Video UGC (Step-by-Step)** ![How to Get Started with Video UGC (Step-by-Step)](https://brandlens.io/wp-content/uploads/2025/08/How-to-Get-Started-with-Video-UGC-Step-by-Step.jpg "How to Get Started with Video UGC Step-by-Step - BrandLens")Ready to jump into the world of user-generated video? Here’s how to launch a killer campaign with a significant [increase in engagement](https://brandlens.io/blog/how-to-increase-engagement-on-social-media-through-ugc/) with UGC: 1. **Define the Mission and the Metric** Pick one primary objective and one primary KPI (e.g., “10% lift in add-to-cart,” “2× watch-through rate vs. brand creative,” “collect 300 clips from first-time buyers”). Be ruthless about focus. 2. **Map Moments to Prompts** List the top 3 customer moments worth capturing (unboxing, first use, success milestone). Draft 2-3 prompts per moment with time targets (15-30 seconds), suggested framing (“show your hands,” “film the product in use”), and a reminder to speak naturally. 3. **Remove Friction from Capture** Use QR codes (packaging, retail, events), short links (email/SMS), and branded landing pages with one-tap recording. Keep it mobile-first. 4. **Streamline Rights and Moderation** Automate consent capture, centralize approvals, and create a “green-list” of pre-approved claims and a “red-list” of restricted topics. Tag assets by theme, hook, and funnel stage so the right team can find the right clip fast. 5. **Edit for Clarity, Not Perfection** Add burned-in captions, a progress bar, and a single CTA. Keep the raw emotion: the tiny imperfections are your authenticity markers in UGC vs. branded content tests. 6. **Distribute with Intent** - **Paid:** Test 5-10 hooks across audiences; rotate weekly winners; keep creative fatigue low with a weekly inflow of fresh UGC. - **Owned:** Make UGC the above-the-fold hero on top product pages, FAQs, and post-purchase emails. - **Retail & CTV:** Build 15-second compilations with fast labels (“Day 1,” “Week 2,” “Week 4”). 7. **Measure Like a Performance Channel** Track hook performance (first 3 seconds), hold (watch-through), click behavior (CTR), and down-funnel lift (Cost Per Click (CPC)/Cost Per Action (CPA), assisted conversions). Compare UGC cuts with brand creative to see where UGC leads and where a hybrid edit wins. Need a jumpstart? Here are the key UGC video types that deliver results and a primer on [how to start your first video UGC campaign successfully](https://brandlens.io/blog/4-things-to-know-before-managing-your-first-ugc-project/). ### **Governance: Keep It Brand-Safe Without Killing the Vibe** - **Rights & Releases:** Always capture usage rights up front (perpetual, paid, organic, global vs. regional). - **Claims & Compliance:** Provide an internal checklist for product claims; route edge cases to legal. - **Diversity & Inclusion:** Proactively source contributors across ages, backgrounds, and abilities to reflect your customer base. - **Accessibility:** Caption everything. Consider audio descriptions for hero placements. - **Attribution:** Credit creators where appropriate; invite them into future challenges. ### **Don’t Just Market; Co-Create** UGC has become the heartbeat of modern video marketing. It’s fast, flexible, and most importantly, human. In a world saturated with ads, real voices cut through. Done right, UGC blends emotional video marketing with measurable performance, turning your happiest customers into your most persuasive advocates. It’s how brands turn social proof in video marketing into durable outcomes: higher trust, stronger recall, better conversion, and lasting brand loyalty through UGC. If you’re ready to operationalize UGC, collection, rights, moderation, editing, and cross-channel publishing, BrandLens makes it simple. Ready to bring real voices into your video strategy? [Request a demo](https://brandlens.io/how-it-works/) and see how BrandLens simplifies UGC video marketing. ![author avatar](https://brandlens.io/wp-content/uploads/2025/04/image-1-300x300.jpg) Gurgen Martikyan [See Full Bio](https://brandlens.io/author/gugoadmin/) [ ](https://brandlens.io/author/gugoadmin/) **Categories:** Blog --- ### [Best Tools for Branded Video Content Creation: A Comprehensive Guide](https://brandlens.io/blog/best-tools-for-branded-video-content-creation-a-comprehensive-guide/) **Published:** August 1, 2025 **Author:** Vahag Karayan **Content:** Whether you’re building awareness on TikTok, running testimonial ads on Instagram, or recapping an experiential event, video is the highest-performing and most shareable medium across digital channels. So, how can you make these branded videos to propagate your brand? But here’s the challenge: most marketing teams don’t have unlimited budgets or time to shoot, edit, and publish polished videos at scale. That’s where smart tools come in. From user-generated content (UGC) platforms and AI-powered video editing to interactive video creation software, marketers now have access to software that simplifies production, without sacrificing quality or branding. This blog breaks down the best UGC tools for marketing teams, such as BrandLens, which lets you co-create branded UGC videos without apps or editing, making it easier than ever to deliver video content that feels both personal and professional. We’ll also discover how [BrandLens lets you co-create branded UGC videos without apps or editing](https://brandlens.io/how-it-works/), making it easier than ever to deliver video content that feels both personal and professional. ## **What Makes a Branded Video Tool Great?** Not all video tools are created equal. When evaluating solutions for video content creation for experiential events, testimonials, or product storytelling, here’s what to look for: - **Ease of Use:** Marketing teams need tools with no-code video editing or guided workflows that let creators and contributors produce content without technical training. - **Brand Control:** Look for platforms that offer branded video templates for social media, where you can lock in your logo, color palette, intros/outros, and overlays for a consistent look. - **Collaboration:** The best tools are creator-friendly and support collaboration between teams, partners, and UGC contributors through cloud-based access and live previewing. - **Formats:** Ensure the platform supports vertical video editing for brands and other social-first formats like 9:16 or 1:1 so you can produce channel-specific content at scale. - **AI & Automation:** Tools with AI-powered UGC moderation tools, scene detection, and caption generation can help you move faster and smarter without compromising quality or safety. - **Usage Rights:** Built-in consent collection and rights management are essential, especially for UGC. Make sure your tool helps you stay compliant and protects your brand. Now, let’s go over great video tools that you may need for your business. ## 1. **BrandLens: Best for UGC-Driven Branded Video Campaigns** ![](https://brandlens.io/wp-content/uploads/2025/04/image-8-1.png "image 8 (1) - BrandLens")BrandLens stands out as one of the best video co-creation and UGC tools for agencies, organizations, and brands who want to scale branded video content with ease. #### **Key Features:** **App-Free, No-Barrier Video Creation for Your Audience** - Effortlessly create branded campaigns with user-generated content (UGC) that’s easy for anyone to participate in. - No app downloads or registrations required—creators simply click a link or scan a QR code to start recording. - Accessible to your audience anytime, anywhere, without barriers to entry, creating a seamless experience for video contributors. **Scalable UGC Collection & AI-Powered Management** - Collect a large volume of UGC without breaking a sweat, thanks to AI-powered tools that automatically tag, organize, and categorize your videos. - Text-to-audio features allow you to give custom instructions in any language, enhancing accessibility. - Automatic content moderation ensures all videos meet your brand’s standards, maintaining privacy and safety with ease. - Enjoy automated sorting and categorizing to streamline content management, even for high-volume campaigns. **Insights & Performance Tracking** - Track key campaign metrics like video views, UGC collection, and conversion rates to measure the impact of your content. - Monitor UGC performance, evaluate trends over time, and identify top-performing campaigns with comparative data analysis. - Refine strategies with insights into collected videos, deleted content, and ongoing optimization to boost results. **On-Screen Guided Storytelling** - Provide [step-by-step guidance](https://brandlens.io/blog/how-to-collect-user-generated-content-at-scale-without-chaos/ "How to Collect User-Generated Content at Scale Without the Chaos") within the video interface, making it easy for contributors to follow prompts and create high-quality content. - Interactive video creation with clear, easy-to-follow instructions ensures consistency and creativity. - Drive increased conversions with on-screen calls to action while guaranteeing brand consistency in every piece of UGC. **Customizable, Brand-Controlled Templates** - A large library of templates tailored to various industries and use cases, or create your own from scratch, just like Canva. - Editable overlays let you add text, images, audio, and video, personalizing the content to fit your brand. - Full control over content sharing, ensuring all UGC remains on-brand and consistent across multiple channels. - Customizable camera shot timelines to help create the perfect video experience for your audience. **Instant Usage Rights & Easy Consent Collection** - Built-in consent collection simplifies legal processes, ensuring you have the proper rights to use videos across your campaigns. - Instant usage rights are included as part of the video submission process, making it easy to incorporate UGC into marketing materials without any hassle. **White-Label Video Collection Tools** - Perfect for **agencies** managing multiple clients, **white-label video collection** tools let you customize and brand the platform for each client while maintaining control and consistency. **Auto-generated Galleries for Easy Content Management** - Organize and **curate UGC** effortlessly with **auto-generated galleries** that can be used for websites, product pages, or internal reviews. - **Centralized management** lets you stay organized and focused, even when handling large amounts of content. ### **Top Use Cases** 1. **Video Content Creation for Experiential Events** BrandLens is an excellent [tool for capturing authentic UGC during experiential events,](https://brandlens.io/blog/event-video-activation-tools-best-practices-for-boosting-event-engagement/) such as trade shows, pop-ups, and live brand activations. BrandLens allows event-goers to record their thoughts, reactions, or experiences and instantly upload them, creating real-time engagement. For example, [UCLA Anderson used BrandLens](https://brandlens.io/case-study/ucla-mba-discovery-campaign/) to welcome incoming MBA students by having them record short video introductions. The videos were prompted by questions like “Where are you from?” and “What are you most excited about?” These authentic UGC videos were shared in a private gallery, helping students connect before even arriving on campus. **Key Features Utilized**: Custom video prompts and auto-generated galleries 2. **Scalable Testimonial Collection for Industries Like Legal, Retail, and Services** Collecting testimonials can be challenging, especially for large industries where you need a streamlined, scalable process. BrandLens simplifies this by enabling brands to gather branded video testimonials quickly and efficiently. 3. **Lo-Fi, Authentic Brand Storytelling That Outperforms Polished Studio Content** In 2026, audiences increasingly [prefer lo-fi, authentic content](https://brandlens.io/blog/the-rise-of-lo-fi-video-content-what-agencies-need-to-know/) that feels real and personal. BrandLens enables brands to collect UGC that tells authentic stories, helping build stronger emotional connections with their audiences. 4. **Real-Time Reactions and Event Engagement** BrandLens is perfect for capturing real-time reactions at live events or promotions. Whether it’s sporting events, concerts, or special activations, [fans and attendees can submit their videos](https://brandlens.io/blog/the-sponsor-flywheel-structuring-fan-video-contests-that-deliver-measurable-roi-2026-edition/) instantly. For example, MasterCard used BrandLens to collect real-time reactions from attendees at various live events. Fans were prompted to share their thoughts and feelings about key moments during events, creating authentic brand testimonials that were shared on social media. This campaign helped strengthen MasterCard’s emotional connection with its audience, especially by showcasing fans’ personal experiences. **Key Features Utilized**: App-free video collection and AI-powered moderation tools 5. **Interactive Campaigns and Challenges** BrandLens enables brands to run interactive video campaigns where consumers can engage directly, whether by recording reactions, performing challenges, or making predictions. In a campaign targeting sports fans, BrandLens helped a brand launch the Side-by-Side Sports Challenge, where fans recorded themselves mirroring pro athletes’ moves or reacting to game highlights. The [content was used to create a crowdsourced video](https://brandlens.io/blog/why-lo-fi-content-should-be-part-of-your-video-strategy/) ad that was shared across social platforms, driving fan engagement. **Key Feature Utilized**: On-screen guided storytelling and scalable UGC collection 6. **Customer Engagement and Product Unboxings** BrandLens also excels in campaigns focused on customer-generated content, such as product unboxings or behind-the-scenes videos. A retail brand used BrandLens to encourage customers to document their first impressions of new products through unboxing videos. These videos were then curated and shared across the brand’s social channels and product pages, enhancing product awareness and driving sales. **Key Features Utilized**: App-Free, No-Barrier Video Creation 7. **Collaborative Campaigns with Fans and Influencers** BrandLens also works wonders for brand ambassador testimonials and collaborations with influencers. Influencers were encouraged to submit branded video testimonials through BrandLens. With custom prompts, the influencers created consistent, on-message content that aligned perfectly with the brand’s voice, further building trust and expanding the brand’s reach. **Key Feature Utilized**: Custom video prompts and auto-generated galleries ## 2. **Canva Video Suite: Best for Quick Social Video Branding** ![Canva Video Suite](https://brandlens.io/wp-content/uploads/2025/08/Canva-Video-Suite.jpg "Canva Video Suite - BrandLens")2. Canva’s Video Suite is a fan-favourite for its ease of use and versatility. It’s ideal for marketing teams who want to create fast, visually consistent social content. #### **Highlights:** - Drag-and-drop branded video templates for intros, text overlays, and effects - Format-ready for Reels, TikTok, and YouTube Shorts - Access to Canva’s full stock video and music libraries - Great for combining static visuals and video content **Limitations**: - No UGC collection or testimonial intake - Basic timeline editing; lacks fine-tuned control over scenes ## 3. **InVideo: Best for On-the-Fly Editing and Voiceover Templates** InVideo blends convenience and creativity for marketing teams that need quick-turnaround videos without starting from scratch. #### **Key Features:** - AI text-to-video from blogs, scripts, or bullet points - Pre-built templates for marketing, testimonials, and explainers - Voiceover and narration tools are built in - Ideal for internal communications and social teasers **Limitations**: - Not suited for UGC intake or live capture workflows - Lacks advanced moderation or consent features ## 4. **Best for Editing and Transcribing Talking-Head Content** ![Video Editing and Transcribing Talking-Head Content](https://brandlens.io/wp-content/uploads/2025/08/4-Best-for-Editing-and-Transcribing-Talking-Head-Content.jpg "4 Best for Editing and Transcribing Talking-Head Content - BrandLens")4 Best for Editing and Transcribing Talking Head ContentFor agencies working with talking-head interviews, speaker clips, or podcasts, Descript is a powerful time-saver. #### **Strengths:** - Edit video like a document, cut filler words or update script-based edits instantly - Auto-generate subtitles and audiograms - Smooth podcast-to-video workflows - Best for video testimonial software for agencies, capturing founder or client stories **Limitations**: - No video collection or UGC integration - Built more for post-production than acquisition ## 5. **Adobe Express: Best for Creative Teams Needing Quick Output** ![Adobe Express](https://brandlens.io/wp-content/uploads/2025/08/Adobe-Express.jpg "Adobe Express - BrandLens")Adobe Express (with video support) is a lighter, faster option for in-house teams already using Adobe Creative Cloud. #### **Advantages:** - Branded templates, stock video, and prebuilt transitions - Good for quick edits and campaign graphics - Works well with Adobe Creative Cloud applications, including Photoshop, Illustrator, and Premiere. - Solid option for creative pros who need fast publishing without a full Premiere Pro workflow **Limitations**: - Not built for UGC or decentralized creators - Better for internal teams than agencies or distributed creators ## **Bonus: How to Combine Tools for a Full Branded Video Workflow** The best marketing teams use a hybrid stack for production. Here’s an example flow: 1. **Collect UGC** Use BrandLens to gather authentic videos from customers, fans, or employees. 2. **Design Overlays** Drop your logo, CTAs, and subtitles using Canva or Adobe Express. 3. **Edit and Clean** Use Descript to trim awkward parts, clean audio, and polish captions. 4. **Publish and Schedule** Use InVideo or your preferred Meta Business Suite to push content across social, email, and even product pages. This integrated workflow supports: - Interactive video creation software - Social media campaigns - Video content creation for experiential events - Customer testimonials and case studies In 2026, video isn’t just a nice-to-have; it’s how brands build trust, showcase impact, and engage communities. But great branded video doesn’t require a film crew. With the right tools, you can turn UGC into high-performing campaigns in days, not weeks. BrandLens is the must-have platform for teams who want to produce video that’s authentic, scalable, and always on-brand. ![author avatar](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025.jpeg) Vahag Karayan CEO & Co-Founder As an AI pioneer and the CEO of BrandLens, Vahag Karayan helps marketers unlock the power of authentic video UGC at scale. Drawing on 20+ years of tech leadership—from advanced R&D at NASA/JPL to enterprise SaaS—he bridges the gap between complex artificial intelligence and human storytelling. Vahag is passionate about eliminating the friction of video collection so brands can effortlessly turn everyday fans into powerful advocates. [See Full Bio](https://brandlens.io/author/vahag-karayan/) [ ](https://brandlens.io/author/vahag-karayan/) [ ![social network icon](data:image/svg+xml;base64,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) ](https://www.linkedin.com/in/vahag/) **Categories:** Blog --- ### [4 Things to Know Before Managing Your First UGC Project](https://brandlens.io/blog/4-things-to-know-before-managing-your-first-ugc-project/) **Published:** May 19, 2025 **Author:** Vahag Karayan **Content:** We trust what other customers say way more than ads. This is why [93% of marketers](https://backlinko.com/ugc-statistics) who employ user-generated content in their marketing efforts say it performs significantly better than typical branded material. Starting with your first UGC project can feel like a daunting task. In this article, we break it down into digestible pieces to help you get started. So, you’re about to start your first UGC project? This blog breaks down four key things you need to consider for a smooth launch and seriously good results. Let’s go over some UGS project tips that will help you out. ## 1. **Know Your Audience & Define Clear Objectives** Before you launch and start managing a UGC project, take a beat to ask two essential questions: 1. Who exactly are we talking to? 2. What action do we want them to take after watching or participating? These aren’t just checkboxes — they’re the foundation of every successful UGC activation. Before you even think about creating content, dig deep into who you’re targeting. What gets them buzzing online? What kind of stuff do they share? What makes them tick? Get specific. Are you targeting first-time customers, loyal fans, employees, students, parents, or influencers? Next, set some goals you can measure. Want to get your name out there? Drive more clicks to your site? Or see those sales numbers jump? Each of those needs a slightly different approach, so define project objectives accordingly. **Examples:** - **Retail & eCommerce:** Picture this: a clothing brand using customer photos to boost website purchases by 15%. See examples of successful employment in [retail & eCommerce](https://brandlens.io/solutions/retail-and-ecommerce/). - **Travel & Hospitality:** Imagine a hotel boosting booking inquiries by 20% just by sharing guest-created videos that capture real, joyful experiences. It’s a perfect example of how UGC for [travel & hospitality](https://brandlens.io/solutions/travel-hospitality/) can build trust, inspire bookings, and bring your brand story to life. - **Experiential Marketing Agencies:** Agencies flaunt their killer campaign results with UGC. That draws in new clients. It is an advantage of leveraging BrandLens, which has more details at [experiential marketing agencies](https://brandlens.io/solutions/experiential-marketing-agencies/). ## 2. Your first UGC project must **Prioritize Authenticity Over Perfection** ![](https://brandlens.io/wp-content/uploads/2025/06/Prioritize-Authenticity-over-perfection.jpg "Prioritize Authenticity over perfection - BrandLens")Okay, listen up: UGC is all about realness. People can smell a fake from a mile away, and that’s why UGC management is not so simple. Show them genuine moments and experiences. In a poll of organizations, [62% of respondents](https://backlinko.com/ugc-statistics) believed adopting more user-generated content (UGC) was “highly important” for improving brand authenticity. Don’t be afraid of a little… imperfection. Slightly shaky videos or off-the-cuff comments can actually help. It builds trust. It makes your content relatable. That’s why BrandLens is hardcore about capturing real-deal perspectives. Forget forced, staged stuff. Authentic UGC project examples can get a little too polished. BrandLens is about sharing stories, straight from the heart. **Bottom line:** Focus on capturing people’s genuine feelings. That’s what real video stories are made of, and that’s what will hit home with your audience. ## 3. **Choose the Right Platform & Tools** Here’s the deal: even the best UGC idea can fizzle if you don’t have the right toolbox. UGC video creation is fun, but without solid tools to manage all the submissions, you’re sunk. You need to pick a proper platform to get started with. Nearly [one-third (28%) of eCommerce marketers](https://backlinko.com/ugc-statistics) feel Instagram provides the most engaging user-generated content compared to other platforms. Think of BrandLens as the ultimate video co-creation platform for teamwork on video projects. It handles everything, from collecting the raw content to getting the final thumbs-up. Different industries are putting BrandLens to work in crazy-smart ways: - **Legal Testimonials:** Law firms are building trust by letting clients share their experiences on the platform. Find more information on [legal testimonials](https://brandlens.io/solutions/legal-testimonials/). - **Winery & Wine Clubs:** Wineries are making wine club events pop with customer videos and testimonials. Dig into the details at [the winery & wine clubs](https://brandlens.io/solutions/winery-wine-clubs/). ## 4. **Set Expectations & Foster Collaboration** ![](https://brandlens.io/wp-content/uploads/2025/06/Set-Expectations-Foster-Collaboration.jpg "Set Expectations Foster Collaboration - BrandLens")Clear, proactive communication is your secret weapon in launching a high-impact campaign. Right from the start, establish [campaign parameters that guide](https://brandlens.io/blog/evergreen-ugc-marketing-campaigns-the-ultimate-guide-for-mid-market-ecommerce/) contributors without boxing in creativity. This means outlining: - **The desired tone and mood** (e.g., fun, inspiring, heartfelt) - **Content themes or story arcs** (e.g., product reviews, community stories, celebratory moments) - **Do’s and don’ts** for on-camera behaviour or messaging **Example:** In the [UCLA Welcome Week campaign](https://brandlens.io/case-study/ucla-mba-discovery-campaign/), we asked students to share a short introduction, including name, major, and a fun fact, while keeping the vibe upbeat and casual. This clear structure led to dozens of high-quality, personal videos that felt both authentic and consistent. Keep the momentum going by making yourself available and approachable. Answer creator questions quickly, clarify any confusion, and guide contributors with enthusiasm. Recognition goes a long way — giving a quick shout-out to an early submission or sharing a preview in the Slack channel or email thread can generate excitement and boost participation. At BrandLens, we believe collaboration fuels creativity. Make creators feel like insiders, not outsiders. Treat their input like a co-production — because it is. **Pro Tip:** Consider a weekly check-in or “creator spotlight” email during the campaign. It keeps everyone aligned and engaged while reinforcing that you’re actively curating and championing their content. So, to recap: crushing your first UGC project comes down to a few key things — knowing your audience, staying authentic, using the right tools, and fostering seamless collaboration. You know have information about UGC campaign best practices and can get started. Ready to bring it all together? [Book a demo](https://go.brandlens.io/meetings/vahag/demo?_gl=1*5126vt*_ga*MTUyNzE0NTU4NC4xNzQyOTc1ODk3*_ga_CQ39ZK8T1J*MTc0NDAyMzEwMi4zLjAuMTc0NDAyMzEwNC4wLjAuMA..&uuid=bda8e36c-7198-446b-b5bb-148c3fc9ce6d) and see how BrandLens can help you launch impactful, on-brand video campaigns at scale. Here’s the short version: - Audience + Objectives - Authenticity Rules! - Tools of the Trade - Collaboration is Key ![author avatar](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025.jpeg) Vahag Karayan CEO & Co-Founder As an AI pioneer and the CEO of BrandLens, Vahag Karayan helps marketers unlock the power of authentic video UGC at scale. Drawing on 20+ years of tech leadership—from advanced R&D at NASA/JPL to enterprise SaaS—he bridges the gap between complex artificial intelligence and human storytelling. Vahag is passionate about eliminating the friction of video collection so brands can effortlessly turn everyday fans into powerful advocates. [See Full Bio](https://brandlens.io/author/vahag-karayan/) [ ](https://brandlens.io/author/vahag-karayan/) [ ![social network icon](data:image/svg+xml;base64,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) ](https://www.linkedin.com/in/vahag/) **Categories:** Blog --- ### [The Sponsor Flywheel: Structuring Fan Video Contests That Deliver Measurable ROI (2026 Edition)](https://brandlens.io/blog/the-sponsor-flywheel-structuring-fan-video-contests-that-deliver-measurable-roi-2026-edition/) **Published:** November 23, 2025 **Author:** Vahagn Khachikyan **Content:** In 2026, the most powerful sports sponsor isn’t the one with the biggest billboard, the slickest TV creative, or the most expensive hospitality suite. **It’s the brand that gives fans the mic.** We’re living in a moment where participation is more valuable than passive reach. Fans don’t want to watch your activation; they want to star in it. They want to predict the moment, react to it, be seen during it, and share it after it. According to the TikTok Culture Drivers Report, 74% of Gen Z say [they feel more connected to brands ](https://www.tiktok.com/business/en/culture-drivers)when they can create content for them.[ ](https://www.tiktok.com/business/en/culture-drivers)That’s why sponsorship strategies are shifting from “big logo placement” to “big fan participation.” And nothing accelerates this shift faster than fan video contests, micro challenges built around emotional moments where fans become the creators, the amplifiers, and the storytellers. This article breaks down the Sponsor Flywheel, a model where fan-created video contests generate measurable ROI through a cycle of: **Create → Share → Compete → Engage → Repeat** By the end, you’ll know exactly how to structure fan video contests that drive daily engagement, emotional equity, and real revenue impact. Let’s dive in. ## **Why Fan Video Contests Are Becoming the #1 Sponsor Activation Format** The rise of fan video contests isn’t a fluke. It’s the result of behavioral shifts, algorithmic changes, and sponsor economics all converging at once. Here’s what’s driving the movement. ### **Fans Crave Visibility** Gen Z doesn’t want brand content. They want brand stages: places to show off, express themselves, and earn social status. For a fan, being featured on: - A team’s main account - A sponsor’s national campaign - A stadium screen - A match broadcast …is a moment. A visible stamp of fandom. For marketers, that spotlight is the reward that costs $0 but delivers the highest emotional value. [Spotify’s global Taylor Swift activation](https://newsroom.spotify.com/2025-08-15/spotify-and-taylor-swift-connect-fans-worldwide-with-a-global-billboard-campaign-and-exclusive-playlist/) is a great example of how fan visibility fuels participation. At exactly 12:12 a.m., Times Square lit up with a bright orange-and-mint billboard showing nothing but a scannable Spotify code. No text. No explanation. Just a mystery for fans to unlock. Within minutes, Swifties were scanning it, posting videos, and sharing reactions online. It was a reminder that when fans feel seen on a big stage, engagement skyrockets. Visibility creates participation, and Spotify proved it at scale. Here is the image of the campaign. ![](https://brandlens.io/wp-content/uploads/2025/11/image-6.png "image - BrandLens")### **Algorithms Prioritize UGC Over Polished Ads** Platforms are rewriting the rules. On TikTok, Instagram Reels, YouTube Shorts, and Snap Spotlight, raw dominates refined. User-generated content earns 28% higher engagement than branded content overall, and UGC posts can generate 6.9x more engagement than brand-created posts. This is why fan contests are exploding: algorithms push real reactions, real voices, and real passion. ### **Brands Get Better ROI From Fan Videos Than From Ads** Fan videos: - It costs nothing to produce - Generate organic reach - Create emotional relevance - Boost trust (UGC increases conversions by up to 29%) Compare that to the rising cost of traditional sponsorship placements, and you see why sponsors love these contests. ### **Events Bring Emotional Spikes** Sports live on emotional volatility: - The last-minute equalizer - The heartbreaking loss - The hometown rivalry - The championship countdown - The underdog comeback - The historic moment If you build contests around these spikes, fans naturally create content; you just turn the camera toward them. [Recent research on mobile apps and sports communication](https://www.researchgate.net/publication/396344253_Mobile_Apps_and_Sports_Driving_Fan_Engagement_Through_Sports_Communication), grounded in the Uses and Gratifications theory, reinforces this. The study reviewed how platforms like Facebook, X (Twitter), Instagram, and YouTube drive fan engagement, and found that fans use these platforms to feel emotionally and physically connected to their teams, even from a distance. They participate by reacting, sharing opinions, and adding their own voice to the moment. The study also recommends that sports brands use their platforms for live, real-time updates, since fans respond most during peak emotional moments. **Pro Tip:** [Sports teams and brands use fan video contests](https://brandlens.io/solutions/sports-entertainment/) for predictions, reactions, duets, trivia, creative challenges, roster moments, and off-season engagement to keep fans actively involved year-round. ## **How to Build Video Contests Fans Actually Want to Join** Many brands build contests that fans should care about. Great brands build contests that fans already care about. Here’s how to create the kind of fans who rush to participate in. ### **Step 1: Capture** Give fans a simple prompt tied to an emotional moment. Fans record content based on a prompt: - “Show your goal reaction.” - “Predict the score.” - “Show your rivalry energy.” - “Your match-day ritual.” These prompts work because fans already record these moments. The contest just gives them a reason to share. [Nike’s “Like a Lioness” campaign](https://wklondon.com/work/like-a-lioness-womens-world-cup-2023/) during the 2023 Women’s World Cup shows how powerful identity-driven storytelling can be. By celebrating the determination and spirit of the Lionesses, the campaign encouraged girls across England to participate, create content, and claim the “Lioness spirit” for themselves, turning a brand message into a nationwide fan movement. Check out the image below. ![](https://brandlens.io/wp-content/uploads/2025/11/image-4.png "image - BrandLens")### **Step 2: Record** The easier it is, the more videos you get. A great prompt is: - 10-15 seconds - Selfie-friendly - Shot in one take - Platform-native (TikTok, IG Reels, YouTube Shorts) - With no apps, downloads or registries - Written in simple, human language If someone needs more than a few seconds to understand the instructions, the prompt is too complex. By the way, an app-free video creation is possible with Brandlens, a [video technology platform. ](https://brandlens.io/) ### **Step 3: Amplify** When teams, leagues, or sponsors highlight the best videos, it turns participation into social currency. This can be through: - Social media reposts - Story features - Stadium screens - Broadcast cut-ins - Sponsor shoutouts - “Fan of the Week” highlights Once fans see other fans getting spotlighted, they want in. ### **Step 3: Reward** The #1 motivator is being seen by the team or sponsor. But adding small rewards can accelerate the cycle: - VIP tickets - Signed merch - Video messages from players - Exclusive experiences - Sponsor product bundles ### **Step 4: Repeat** A new challenge drops. Participation rises. Fans return. That’s the flywheel. **Create → Share → Get Featured → Return → Repeat** Over time, fans start participating out of habit, not just hype. Well-designed fan contests tap directly into this loop. ## **Contest Formats Proven to Explode Engagement (Steal These)** These formats dominate participation across global sports. ### **1. Prediction Challenges** Fans love predicting what’s going to happen, who scores first, the final score, the standout player, the upset of the day. A simple “Record your match prediction” prompt is enough to trigger hundreds or thousands of videos. **Why it works: Prediction content taps into ego, competition, and bragging rights. If they get it right? They have to share it. [Steal this video template](https://my.brandlens.info/recorder/start?id=501ae039-57b3-4479-b026-e19628056988) in minutes to activate your fans. ### **2. Reaction Cam Challenges** These are the easiest and most emotionally charged fan videos: - Goal reactions - penalty moments - Buzzer-beaters - Miracle comebacks **Why it works: Emotion brings virality. No editing. No script. Just pure fan energy. ### **3. Rivalry Challenges** This is where fans go all in: chants, face paint, jerseys, outfit battles, friendly trash talk, and regional pride. **Why it works: Rivalries give fans a reason to show off and showing off is content. ![](https://brandlens.io/wp-content/uploads/2025/11/image-5-1024x512.png "image - BrandLens")[Coca-Cola’s “Beat the Icon” Premier League](https://www.coca-cola.com/gb/en/offerings/beat-the-icon) challenge is a perfect example of how gamification keeps fans coming back. Fans scan a QR code on Coke cans to join weekly Fantasy Premier League matchups against football legends and creators, with more than 20,000 prizes on the line. Each week brings a new challenge set by a different icon, which gives fans a fresh reason to play, compete, and share. It’s a great reminder that when you mix rivalry, rewards, and repeatable weekly formats, you create a rhythm fans want to participate in again and again. ### **4. Skill Shot / Trick Shot Challenges** Fans recreate a player’s signature celebration, an iconic trick shot, a free-kick move, or a legendary moment from the last match. **Why it works: Skill videos are naturally shareable, people watch them, attempt them, and tag their friends to join. Sony and Fnatic showed how powerful hands-on experiences can be with their[ fan activation at the 2025 Esports World Cup.](https://campaignme.com/sony-and-fnatic-bring-hands-on-fan-activation-to-ewc/) Fans in Riyadh got to meet pro Valorant players, try Sony’s INZONE headsets and monitors, and jump into casual play sessions that felt authentic to a real competitive setup. With gaming communities growing fast across the region, the activation worked because it let fans step directly into the world of their favourite players, a perfect example of how giving people something interactive to try naturally leads to shared videos, reactions, and content. ### **5. Community Challenges** This is where engagement scales fast. Instead of one fan recording a video, the whole group joins: - families - schools - bars - neighborhoods - supporters’ clubs - entire stadium sections **Why it works: Community brings instant volume. People participate because they’re doing it together. ## **What Makes a Contest Safe, Scalable, and Sponsor-Proof** Here’s how to design [video challenges for fans that protect your brand](https://brandlens.io/blog/experiences-over-impressions-why-fan-created-video-is-the-future-of-branding/), keep participants safe, and still deliver high engagement. ### **Moderation Comes First (Non-Negotiable for Sponsors)** Before you think about engagement or reach, you need guardrails. Fan videos come in fast, emotional, and unfiltered, which means your system must automatically screen out anything that puts the brand at risk. A solid moderation layer filters out: - Profanity - Dangerous stunts or unsafe actions - Copyrighted music - Identifiable minors without adults - Sensitive or private locations - Hate speech or offensive symbols Brands don’t have the luxury of “hoping” fans submit clean content. Sponsors want brand-safe participation at scale, every single time. ## **Clear Rules and Permissions (So Nothing Breaks Later)** If you want a contest to run smoothly and avoid legal issues, the rules must be simple, visible, and unambiguous. Fans should know: - Who can enter (age and region) - How usage rights work - What format to submit - What counts as acceptable content - What the timeline is - How their data is handled ## **How to Measure ROI From Fan Video Contests** Sponsors want proof that fan contests are delivering real value, and the good news is that UGC makes ROI extremely easy to track. - The first metric is participation rate, how many fans join daily or weekly. - Then comes engagement rate across shares, comments, likes, stitches, duets, and reactions. - You can also measure conversion lift through QR scans, landing page visits, coupon redemptions, and in-app actions, along with follower growth across team, league, sponsor, or campaign accounts. - For financial reporting, Earned Media Value (EMV) shows what your fan content would have cost if you paid for those views as ads. You calculate it by taking your total impressions and multiplying them by the average cost-per-thousand (CPM) in your industry. - And finally, use sentiment analysis (comments, reactions) to track fan positivity and emotional response. ## **The 2026 Trends Shaping Fan Video Contests** Fan behaviour is changing fast, and 2026 is shaping up to be a year where technology, speed, and creativity redefine how supporters participate. - AI-powered video overlays (auto scoreboards, player info, prediction badges) - Stadium QR-code uploads that let fans record and submit content instantly - 5G-enabled real-time sharing from stands, bars, and watch parties - AR prediction stickers built for TikTok, Reels, and Shorts - AI commentary layered onto fan videos - Influencer-versus-fan battles during halftime or major match moments - Gamified sponsor challenges, rivalry duels, and community-driven prompts **Upcoming Events Perfect for UGC Contests in 2026** You can test all these sponsor-ready video challenges during these upcoming events. ![](https://brandlens.io/wp-content/uploads/2025/11/image-3.png "image - BrandLens")### **Major Global Sports Tournaments** - FIFA World Cup 26™ (Men’s Football): June 11 – July 19, 2026. Check out [brand activations fans will love.](https://brandlens.io/blog/the-ultimate-guide-to-fifa-world-cup-2026s-most-exciting-brand-activations-fans-will-love/) - Olympic Winter Games Milano Cortina 2026: February 6 – February 22, 2026 - 2026 Special Olympics USA Games: July 31 – August 8, 2026 - Asian Games 2026: September 19 – October 4, 2026 - Global Esports Games 2026 (Los Angeles): December 4, 2026 (TBC) ### **Key Annual Sports Finals & Seasons** - Super Bowl LX (American Football): February 9, 2026 - UEFA Champions League: Knockout Stage & Final (Spring 2026) - March Madness (US College Basketball): Mid-March – Early April 2026 - Formula 1 World Championship: Weekly Races (2026 Season) - NBA Playoffs & NBA Finals: (April – June 2026) - Wimbledon Championships (Tennis): June 29 – July 12, 2026 - The Ryder Cup (Golf): September 2026 (TBC) ### **Esports & Gaming Festivals** - Call of Duty League (CDL) Championship Weekend: July/August 2026 (Las Vegas) - Esports World Cup (EWC) 2026 (Riyadh): July 6 – August 23, 2026 - DreamHack Gaming Festivals (e.g., Birmingham, UK / Atlanta, GA): Multiple Dates (Spring/Summer 2026) - MLBB M7 World Championship (Mobile Legends): January 3 – 25, 2026 If your [brand wants to move beyond impressions and actually activate](https://brandlens.io/blog/30-years-of-world-cup-olympic-brand-activations-1994-2024/) fans, now’s the time. Build a moment they can own, a challenge they want to join, and a story they help create. And if you want support bringing that to life, BrandLens can help you [design fan-first video activations](https://brandlens.io/how-it-works/) that feel natural, simple to launch, and genuinely exciting for your audience. ![author avatar](https://secure.gravatar.com/avatar/68395e8cd4426373630f53e740ea64e1381d54b22e3084b49597a42e3182ffdb?s=300&d=mm&r=g) Vahagn Khachikyan Video Visionary [See Full Bio](https://brandlens.io/author/vahagn-khachikyan/) [ ](https://brandlens.io/author/vahagn-khachikyan/) **Categories:** Blog --- ### [Video Submission Form vs. Video Submission Platform: What Teams Actually Need](https://brandlens.io/blog/video-submission-form-vs-video-submission-platform/) **Published:** July 8, 2026 **Author:** Vahag Karayan **Content:** A video submission form can solve the first problem. It gives people somewhere to send a video. That is useful, but it is not the same as building a video intake system. This distinction matters more than most teams realize. A form may collect a file, a name, an email address, and a description. A video submission platform manages the full path from request to usable asset. It shapes what the person records, captures consent, keeps context attached, routes the submission for review, and makes the final video easier to find later. The mistake is assuming those two things are interchangeable. They are not. A video submission form is a collection mechanism. A video submission platform is an operating system for collecting, reviewing, and using submitted video. The best choice depends on what your team needs after the file arrives. If the only goal is to receive a few videos, a form may be enough. If the goal is to collect usable, rights-cleared, organized video from customers, fans, employees, applicants, students, or community members, a form usually becomes too thin. ## Quick Answer: What Is the Difference Between a Video Submission Form and a Video Submission Platform? A video submission form is an online form that lets people upload or link to a video, usually with basic fields such as name, email, title, and description. A video submission platform handles the broader workflow, including guided recording, prompts, link or QR access, consent capture, moderation, review status, and organized storage. The short version is simple: a form receives a video. A platform makes the video usable. That difference shows up most clearly when volume increases. Five submissions can be managed manually. Fifty submissions start creating review friction. Five hundred submissions expose every missing step in the workflow. ## What Is a Video Submission Form? A video submission form is a web form designed to collect video entries or video files from participants. It usually includes contact fields, a video upload field, and sometimes a short description field. Some forms may also include a checkbox for rights, rules, or eligibility. Form builders define this category in practical terms. [Formplus](https://www.typeform.com/templates/video-upload-form-template) describes a video submission form as a basic data collection tool that allows individuals to submit videos online through contact fields, a description, and a file upload feature. [Typeform](https://www.typeform.com/templates/video-upload-form-template) positions its video upload form template as a way to collect video submissions from applicants, participants, or clients in one organized place. That is exactly where forms are strongest. They create a simple destination for people who already have a video and need to send it somewhere. For low-volume or one-time requests, this may be enough. A video submission form can work well for school assignments, small contests, controlled applications, internal team requests, and one-off client submissions. The submitter knows what to upload, the organization knows what to expect, and the review process is simple enough to manage manually. ## When Is a Video Submission Form Enough? A video submission form is enough when the workflow is small, predictable, and low-risk. It works best when the participants are known, the number of submissions is limited, and the team does not need much creative consistency from the videos. For example, a department collecting five internal training clips may not need a full video submission platform. A local organization collecting a small number of contest entries might be fine with a form, especially if the judging process is simple. A school collecting a class assignment may only need the file, the student’s name, and a short description. The pattern is clear. Forms work when the video is already created, the instructions are simple, and the team can review everything without building a separate operating process. Forms also work when rights are straightforward. If the video will only be viewed internally or used for a limited purpose, a basic consent checkbox may be enough. That changes quickly when the organization wants to publish, edit, repurpose, or reuse submissions across marketing, paid media, event screens, websites, or social channels. ## Where a Video Submission Form Starts to Break A video submission form starts to break when the team expects it to do more than collect information. This usually happens gradually. At first, the form feels organized because all submissions arrive in one place. Then the real work begins. Someone has to download the videos. Someone has to check whether the files open. Someone has to confirm whether the video answered the prompt. Someone has to verify usage rights. Someone has to rename files, tag submissions, route clips for review, and remember which ones were approved. That is the problem with form-based intake. The form may collect the file, but the workflow often happens somewhere else. This creates avoidable gaps. The video lives in one place. The consent record may live in another. Review notes may live in a spreadsheet. Creative feedback may live in Slack or email. The approved version may sit in a shared drive with a slightly different file name. At that point, the organization does not have a video submission workflow. It has a collection of disconnected records. ![Featured image comparing a basic video submission form with a full video submission platform, showing guided prompts, consent capture, review status, and an organized video library.](https://brandlens.io/wp-content/uploads/2026/07/Video-Submission-Form-vs-Platform-1024x576.jpeg "Video Submission Form vs Video Submission Platform - BrandLens")A video submission form collects a file while a video submission platform manages the full intake workflow with prompts consent review and organization## What Is a Video Submission Platform? A video submission platform is software designed to manage the full video intake process. It helps teams request, guide, collect, review, organize, and reuse submitted videos with less manual coordination. The important word is “intake.” A platform should not only receive a video. It should improve the quality of the submission before it arrives and reduce the work required after it arrives. That means the platform should help participants understand what to say, record from their device, follow on-screen instructions, grant permission, and submit without unnecessary friction. It should also help the organization review, approve, reject, tag, search, download, and repurpose videos from a central library. BrandLens describes this kind of workflow as guided, browser-based video creation and submission. Participants can access a campaign through a link or QR code, follow on-screen prompts, and submit without downloading an app or creating a login. [BrandLens’ guided video submission workflow](https://brandlens.io/how-it-works/) is built around that difference: participation is designed before the video is collected. ## Why a Video Submission Platform Is Easier for Participants One of the biggest advantages of a video submission platform is that it removes the hardest step for the participant: creating the video somewhere else before submitting it. With a basic form, the person usually has to record a video on their phone, find the file, check whether it saved correctly, return to the form, upload it, wait for the upload to finish, and hope the file format works. That may sound simple to a marketing team, but it creates friction for the person being asked to participate. Every extra step gives them a reason to stop. They may not know what to say, how long the video should be, whether they should record vertically or horizontally, or whether the file is too large to upload. A video submission platform changes the experience. Instead of asking people to create a video separately and then upload it, the platform guides them through the recording process inside the submission flow. The participant clicks a link or scans a QR code, sees the instructions on screen, records directly in the browser, grants permission, and submits without handling files. This matters because most contributors are not professional creators. They need direction at the moment of recording, not a long instruction paragraph before an upload field. On-screen prompts and teleprompted guidance help them understand what to say while they are recording, which makes the final submission more focused and easier for the team to use. The difference is practical. A form says, “Go make a video, then come back and upload it.” A platform says, “Here is what to say. Record it here. Submit it here.” That simpler path can improve participation, reduce abandoned submissions, and create more consistent videos without making the participant feel managed. ## The Real Question: Are You Collecting Files or Creating Usable Assets? The form-versus-platform decision should not begin with software features. It should begin with the outcome. Are you trying to collect a file, or are you trying to create a usable video asset? A file is something someone sends you. An asset is something your team can confidently use. That difference requires context. A usable video asset needs to answer the right prompt, include the right permission, meet the right format expectations, and move through the right review process. It also needs to be findable later by someone who was not involved in the original request. This is where many teams underestimate the cost of a basic video upload form. The form looks efficient because it reduces email attachments. But if the team still has to chase missing permissions, rewrite prompts, sort files manually, and rebuild context after submission, the form has only moved the mess downstream. The stronger approach is to decide what a complete submission should include before asking anyone to record. For many teams, that complete submission includes the video, the prompt, the participant information, the rights status, the review state, and the intended use. ## Video Submission Form vs. Video Submission Platform: Comparison Workflow NeedVideo Submission FormVideo Submission PlatformCollecting a fileStrong for basic uploads or hosted linksStrong, but usually designed for more than file receiptGuiding what people sayLimited to written instructionsSupports prompts, on-screen direction, and structured captureReducing participant frictionDepends on the form experience and upload processCan use link or QR access, browser recording, and no app downloadsCapturing consentPossible through checkbox fields or release fieldsBuilt into the submission flow and attached to the assetManaging reviewOften manual or spreadsheet-basedUsually includes approval states, moderation, and organizationFinding videos laterDepends on naming, fields, and storage integrationsCentral library with searchable context and statusBest use caseSmall, one-offRepeatable, external, rights-sensitive, or higher-volume intake## Why Marketers Outgrow Basic Video Upload Forms Marketers usually outgrow video upload forms because they are not simply collecting files. They are collecting proof, stories, reactions, reviews, testimonials, and participation from real people. Those videos need direction. A customer does not always know what to say in a testimonial. A fan does not always know how long the reaction should be. An employee may not know whether to speak casually or follow a specific message. A contest participant may not understand what rights they are granting. A basic form places too much responsibility on the participant before the upload happens. It assumes the person already recorded the right thing in the right format with the right context. That is a risky assumption. Modern video teams need more than a destination for submissions. They need a controlled capture experience. That does not mean scripting people until they sound fake. It means using prompts, guardrails, and simple instructions so people can create something useful without feeling lost. Wistia’s [2026 State of Video Report](https://wistia.com/learn/marketing/video-marketing-statistics) found that video is now a mature operating function for many teams, based on a survey of more than 900 professionals and analysis of more than 13 million videos and 79 million hours of viewing data. As video becomes more routine, the intake workflow around video matters more. ## Consent Is Where the Difference Becomes Obvious Consent is one of the clearest dividing lines between a form and a real video submission platform. A form may include a required checkbox, and that may be useful. But the checkbox is only one part of the rights workflow. The larger question is whether the consent record stays connected to the video. If the answer is no, your team may still need to verify usage before publishing or repurposing the clip. That creates delay and risk. [Submittable’s guidance](https://www.submittable.com/blog/accept-video-submissions) on accepting video submissions for contests and awards correctly points out that teams need to do the legal legwork before collecting entries. That advice applies beyond contests. If people submit videos that may be edited, displayed, promoted, or reused, permission should be clear before the content enters the workflow. For brands and agencies, rights capture should not be treated as a final cleanup task. It should be part of intake. The participant should understand what they are granting, and the organization should be able to see the rights status next to the submission itself. ## Review Workflow Matters More Than File Storage A lot of teams choose a form because they want a cleaner inbox. That is understandable. Email is a terrible place to collect video files. But replacing email with a form does not automatically create a review process. Review is where video submissions become operational. Someone needs to know what has arrived, what has been watched, what meets the prompt, what requires follow-up, what is approved, and what can be used. If those decisions happen outside the system, the process becomes fragile. This is especially true when multiple stakeholders are involved. Marketing may care about brand fit. Legal may care about permission. Creative may care about editability. Social may care about format. Customer success may care about account context. Each team views the same video through a different lens. A strong video submission platform should give those teams a shared source of truth. The submission should carry its status with it, rather than depending on side conversations and manual updates. ![Illustration comparing a basic video submission form with a video submission platform that adds guided recording, consent, review, organization, and analytics.](https://brandlens.io/wp-content/uploads/2026/07/Video-Submission-Form-to-Video-Submission-Platform-Workflow-1024x682.jpeg "Video Submission Form to Video Submission Platform Workflow - BrandLens")A video submission platform goes beyond uploads by guiding recording capturing consent supporting review and organizing submissions into usable video assets## When Should You Choose a Video Submission Platform? You should choose a video submission platform when the videos need to be usable beyond simple file receipt. That usually means the submissions involve external participants, repeatable campaigns, rights-sensitive content, multiple reviewers, or enough volume that manual handling becomes expensive. A platform is also the better choice when the quality of the response matters. If you need customers to answer a specific question, employees to follow a message structure, fans to participate through a campaign prompt, or applicants to respond in a consistent format, the capture experience needs to guide the person before they submit. The platform decision becomes even clearer when the content may be reused. A clip used once in a private review has different requirements than a clip used across social, web, paid media, internal communications, event screens, or customer proof libraries. If the video has future value, the intake process should protect that value from the start. ## Final Take: A Form Is a Tool, but Intake Is the System A video submission form is not bad. It is just limited. It can be the right choice for small, controlled, low-risk collection. It gives people a place to send files, and sometimes that is all the organization needs. But teams should be honest about what happens after the video arrives. If the next step is manual review, consent follow-up, file renaming, stakeholder routing, and spreadsheet tracking, the form did not solve the workflow. It only started it. A video submission platform is different because it treats collection as a system. It helps people record the right thing, submit it with less friction, grant permission clearly, and send the video into a workflow where teams can review and use it. Organizations looking to collect customer videos, fan reactions, testimonials, employee stories, applicant responses, or community submissions without building manual cleanup around every clip are increasingly moving toward [guided video submission platforms](https://brandlens.io/) that combine prompts, consent, review, and library organization in one workflow. The question is not whether you can collect the file. The question is whether the file arrives ready to use. ## FAQ: Video Submission Forms and Platforms ### What is a video submission form? A video submission form is an online form that lets people upload or link to a video and provide basic information such as name, email, title, and description. It is best for simple, low-volume video collection. ### What is a video submission platform? A video submission platform manages the full intake workflow for submitted videos. It can include guided recording, prompts, link or QR access, consent capture, moderation, review states, and an organized video library. ### Is a video submission form enough for customer videos? A video submission form may be enough for a few customer videos. For repeatable testimonial collection, public reuse, consent tracking, and team review, a video submission platform is usually the stronger choice. ### What should a video submission platform include? A video submission platform should include simple participant access, guided prompts, browser-based recording, consent and rights capture, moderation, review workflows, metadata, and searchable storage. ### Why do video upload forms create extra work? Video upload forms can create extra work when context, consent, review notes, and approval status live outside the submitted file. Teams then have to rebuild the workflow manually after collection. ### When should a team move beyond a video submission form? A team should move beyond a video submission form when it needs repeatable intake, external participation, rights-cleared videos, consistent prompts, approval workflows, moderation, or a searchable content library. ![author avatar](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025.jpeg) Vahag Karayan CEO & Co-Founder As an AI pioneer and the CEO of BrandLens, Vahag Karayan helps marketers unlock the power of authentic video UGC at scale. Drawing on 20+ years of tech leadership—from advanced R&D at NASA/JPL to enterprise SaaS—he bridges the gap between complex artificial intelligence and human storytelling. Vahag is passionate about eliminating the friction of video collection so brands can effortlessly turn everyday fans into powerful advocates. [See Full Bio](https://brandlens.io/author/vahag-karayan/) [ ](https://brandlens.io/author/vahag-karayan/) [ ![social network icon](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMTYiIGhlaWdodD0iMTYiIHZpZXdCb3g9IjAgMCAxNiAxNiIgZmlsbD0ibm9uZSIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj4KPGcgY2xpcC1wYXRoPSJ1cmwoI2NsaXAwXzM0M185OTUpIj4KPHBhdGggZD0iTTE0LjgxNTYgMEgxLjE4MTI1QzAuNTI4MTI1IDAgMCAwLjUxNTYyNSAwIDEuMTUzMTNWMTQuODQzOEMwIDE1LjQ4MTMgMC41MjgxMjUgMTYgMS4xODEyNSAxNkgxNC44MTU2QzE1LjQ2ODggMTYgMTYgMTUuNDgxMyAxNiAxNC44NDY5VjEuMTUzMTNDMTYgMC41MTU2MjUgMTUuNDY4OCAwIDE0LjgxNTYgMFpNNC43NDY4NyAxMy42MzQ0SDIuMzcxODhWNS45OTY4N0g0Ljc0Njg3VjEzLjYzNDRaTTMuNTU5MzggNC45NTYyNUMyLjc5Njg4IDQuOTU2MjUgMi4xODEyNSA0LjM0MDYyIDIuMTgxMjUgMy41ODEyNUMyLjE4MTI1IDIuODIxODggMi43OTY4OCAyLjIwNjI1IDMuNTU5MzggMi4yMDYyNUM0LjMxODc1IDIuMjA2MjUgNC45MzQzNyAyLjgyMTg4IDQuOTM0MzcgMy41ODEyNUM0LjkzNDM3IDQuMzM3NSA0LjMxODc1IDQuOTU2MjUgMy41NTkzOCA0Ljk1NjI1Wk0xMy42MzQ0IDEzLjYzNDRIMTEuMjYyNVY5LjkyMTg4QzExLjI2MjUgOS4wMzc1IDExLjI0NjkgNy44OTY4NyAxMC4wMjgxIDcuODk2ODdDOC43OTM3NSA3Ljg5Njg3IDguNjA2MjUgOC44NjI1IDguNjA2MjUgOS44NTkzOFYxMy42MzQ0SDYuMjM3NVY1Ljk5Njg3SDguNTEyNVY3LjA0MDYzSDguNTQzNzVDOC44NTkzNyA2LjQ0MDYzIDkuNjM0MzggNS44MDYyNSAxMC43ODc1IDUuODA2MjVDMTMuMTkwNiA1LjgwNjI1IDEzLjYzNDQgNy4zODc1IDEzLjYzNDQgOS40NDM3NVYxMy42MzQ0VjEzLjYzNDRaIiBmaWxsPSIjNDM0OTYwIi8+CjwvZz4KPGRlZnM+CjxjbGlwUGF0aCBpZD0iY2xpcDBfMzQzXzk5NSI+CjxyZWN0IHdpZHRoPSIxNiIgaGVpZ2h0PSIxNiIgZmlsbD0id2hpdGUiLz4KPC9jbGlwUGF0aD4KPC9kZWZzPgo8L3N2Zz4K) ](https://www.linkedin.com/in/vahag/) **Categories:** Blog --- ### [AI vs User-Generated Content: AI Can Make Content. It Still Can’t Create Participation.](https://brandlens.io/blog/ai-vs-user-generated-content/) **Published:** June 16, 2026 **Author:** Vahag Karayan **Content:** The internet is not running out of content. It is running out of proof that real people care. That is the tension behind **AI vs user-generated content**. Most brands are treating it like a production question. Can AI make more posts? Can it generate better scripts? Can it lower creative costs? The answer is yes, in many cases. But that is not the question that matters. AI can produce content. It cannot create participation. And participation is where the real value of UGC lives. [HubSpot’s 2026 State of Marketing report](https://www.hubspot.com/state-of-marketing) says 80% of marketers use AI for content creation, while 75% use it for media production. The same report argues that AI is now baseline, not the differentiator, because the real gap is how brands use it without losing humanity. That should change how brands think about UGC. ## AI vs User-Generated Content Is Not a Format Debate A brand can use AI to write a testimonial-style caption. It can generate a synthetic product image. It can create a video script that sounds like a customer story. Some of that output may be useful inside a marketing workflow. But UGC is not just a format. It is evidence. A customer recording a review, a fan submitting a reaction, or a community member sharing a story carries meaning because someone chose to participate. There is friction in that choice. There is identity in it. There is a public signal that the relationship between brand and audience is not entirely manufactured. That is what AI cannot replicate honestly. The strongest user-generated content does not say, “Here is another asset.” It says, “Someone showed up.” ![AI-generated content versus real user participation illustration showing why authentic user-generated content builds trust](https://brandlens.io/wp-content/uploads/2026/06/AI-vs-Human-content-1024x682.jpeg "AI vs Human content - BrandLens")AI can create content Real people create participation## Authentic UGC Matters More When Synthetic Content Gets Better Synthetic content is becoming harder to detect. [The Verge reported in June 2026](https://www.theverge.com/ai-artificial-intelligence/943187/ai-content-creators) that AI “content creators” are increasingly blending into social feeds, helped by mainstream tools that make synthetic personas easier and cheaper to create. The same report notes that platform rules often focus on labeling individual AI-generated posts, not clarifying whether an account represents a real person. That distinction matters for brands. If audiences are unsure whether a creator is real, whether a recommendation is synthetic, or whether a story has been generated, then authentic UGC becomes a stronger trust signal. It shows that a real person had enough motivation to take part. This does not mean brands should rely on random social scraping or hope customers will organically post the perfect clip. That model is too inconsistent. It creates quality issues, rights issues, and workflow chaos. The better model is [structured participation systems](/ugc-at-scale/): clear prompts, guided capture, consent built into the flow, and an organized content library after submission. [Structure does not weaken authenticity](/blog/structured-ugc-vs-organic-randomness/). It makes authenticity usable. ## AI Content Marketing Still Needs Human Signals AI content marketing will keep growing because it solves real workflow problems. It helps teams draft faster, repurpose more efficiently, localize campaigns, and test creative variations. Used well, it can reduce the blank-page problem and speed up execution. The mistake is treating AI output as a replacement for customer-generated content. [Emplifi’s 2026 Digital Authenticity in the Age of AI research](https://emplifi.io/press/emplifi-survey-digital-authenticity-ai-report/) found that 93% of consumers say authentic engagement builds trust, and 63% cite user-generated content as a top source of authenticity when evaluating brands. The report also found that more than 90% of consumers expect brands to disclose AI usage in marketing. That is the line brands need to respect. Consumers are not rejecting technology. They are rejecting uncertainty. They want to know what came from the brand, what came from automation, and what came from people with lived experience. A brand that blurs those lines may win a short-term efficiency gain and lose long-term credibility. That trade is not worth it. ## The Future of Customer-Generated Content Is Guided Participation For years, many brands treated UGC as something they discovered after it happened. Someone posted a great video. A team found it. Someone asked for rights. Someone downloaded it, renamed it, moved it into a folder, and hoped the permission trail was clear later. That process does not scale. The next phase of customer-generated content will be more intentional. Brands will create specific prompts for customers, fans, employees, students, donors, or community members. Participants will know what kind of story to share. Marketing teams will receive content with context and consent attached through [guided capture with consent built into the flow](/video-submissions/). This is where UGC becomes an operating system, not just a content source. AI can still help. It can summarize submissions, identify themes, generate captions, suggest edits, and help teams find useful moments faster. But the original signal has to come from a person. The machine can organize the participation. It cannot be the participant. ## Participation Is the Scarce Asset The [European Commission’s 2026 Code of Practice on transparency of AI-generated content](https://digital-strategy.ec.europa.eu/en/policies/code-practice-ai-generated-content) supports AI Act obligations around marking, detection, and labeling of AI-generated content, including deepfakes and certain AI-generated publications. Those transparency obligations are scheduled to apply from August 2, 2026. That regulatory shift points to a larger market shift. Provenance, disclosure, and authenticity are becoming operational concerns, not abstract ethics topics. Brands should not wait for audiences to become skeptical before building better participation systems. The smarter move is to make human contribution visible, permissioned, and repeatable now. AI will make content abundant. That part is already happening. Participation will remain scarce. The brands that win will not be the ones that generate the most content. They will be the ones that can prove real people are involved through [systems for collecting customer-generated video at scale](/demo/). ![author avatar](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025.jpeg) Vahag Karayan CEO & Co-Founder As an AI pioneer and the CEO of BrandLens, Vahag Karayan helps marketers unlock the power of authentic video UGC at scale. Drawing on 20+ years of tech leadership—from advanced R&D at NASA/JPL to enterprise SaaS—he bridges the gap between complex artificial intelligence and human storytelling. Vahag is passionate about eliminating the friction of video collection so brands can effortlessly turn everyday fans into powerful advocates. [See Full Bio](https://brandlens.io/author/vahag-karayan/) [ ](https://brandlens.io/author/vahag-karayan/) [ ![social network icon](data:image/svg+xml;base64,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) ](https://www.linkedin.com/in/vahag/) **Categories:** Blog **Tags:** AI-Generated, UGC, UGC at Scale --- ### [UGC Creative Briefs: How to Get Better User-Generated Videos](https://brandlens.io/blog/ugc-creative-briefs-better-video-submissions/) **Published:** June 11, 2026 **Author:** Vahag Karayan **Content:** Most brands do not need more random user-generated content. They need better direction before anyone starts recording. That direction usually starts with **UGC creative brief**s. The brief explains what the brand is asking for, who should participate, what kind of story matters, and what the final video should include. In creator marketing, this is already familiar language. Brands use creative briefs to align creators around objectives, messaging, format, usage rights, and guardrails. But video UGC needs a second layer that most brands still miss: **on-camera instructions** (UGC Prompts). A creative brief tells someone what the assignment is. On-camera instructions help them complete it while they are actually recording. When those two layers work together, UGC becomes clearer, more compliant, and much easier to use at scale. ## Why UGC Creative Briefs Matter UGC has become its own discipline, not simply a softer version of influencer marketing. The [IAB has treated user-generated content as a distinct marketing and advertising category](https://www.iab.com/insights/user-generated-content-for-marketing-and-advertising-purposes/), and platforms like Sprout Social describe UGC as content created by customers rather than brand teams or traditional advertisers. That distinction matters because real UGC depends on the participant’s voice. A customer, fan, employee, or community member should not sound like a brand script. At the same time, authenticity does not mean asking people to “send us a video” and hoping the result is usable. The better approach is structure without over-control. A strong UGC creative brief gives participants the context they need. It should explain the purpose of the campaign, the audience, the story angle, the preferred format, the length, the do’s and don’ts, and any rights or disclosure requirements. For brands still clarifying what counts as real UGC, this starts with understanding [what user-generated content actually means](https://brandlens.io/blog/the-real-definition-of-ugc-beyond-influencers-and-creators/). ![UGC creative briefs and on-camera instructions working together to improve user-generated video quality, compliance, and participation.](https://brandlens.io/wp-content/uploads/2026/06/UGC-Creative-Briefs-andHow-to-Get-Better-User-Generated-Videos-Large-1024x682.jpeg "UGC Creative Briefs: How to Get Better User-Generated Videos - BrandLens")The strongest UGC programs combine creative briefs before recording with guided on camera instructions during recording## UGC Creative Briefs are Not the Same as On-Camera Guidance This is the key difference. A **creative brief** is usually read before recording. It gives strategic direction. It might tell the customer or creator to talk about their experience, mention a product benefit, avoid certain claims, record vertically, and keep the video under 60 seconds. **On-camera instructions** appear during the recording experience. They guide the participant in the moment. That can include teleprompter-style cues, one question at a time, visible talking points, countdowns, branded overlays, pre-made visual layers, disclaimers, or scene-by-scene prompts. The brief explains the assignment. The camera experience helps people execute it. This is where many UGC programs break down. People skim briefs. They forget details. They start recording and lose the thread. They miss the required message, ramble for too long, film in the wrong orientation, or submit something that feels almost right but cannot be approved. A PDF brief cannot fix that moment. Guided capture can. ## Better Prompting Means Better Compliance In UGC, compliance is not only a legal issue. It is also a creative and operational issue. Did the participant answer the right question? Did they include the required detail? Did they avoid unsupported claims? Did they stay within the time limit? Did they record in the right format? Did the brand capture the right consent before using the video? Compliance becomes even more important when UGC overlaps with reviews, testimonials, or paid creator relationships. The FTC’s [Consumer Reviews and Testimonials Rule](https://www.ftc.gov/business-guidance/resources/consumer-reviews-testimonials-rule-questions-answers) makes clear that fake, false, or deceptive testimonials create real risk for brands. This article is not legal advice, but the direction is obvious: brands need cleaner workflows for how testimonial-style content is requested, captured, approved, and reused. That is why prompting should not be treated as a line of copy above an upload button. Better prompting includes the creative brief before recording and the on-camera experience during recording. ## Why On-Camera Instructions Improve Video Quality User-generated videos are created by real people in real environments. That is part of their value. It is also why quality varies so much. Even YouTube maintains a [large-scale UGC dataset for video quality and compression research](https://media.withyoutube.com/), because non-professional video has different quality challenges than polished production footage. For brands, the issue is practical. A great customer may have a great story but still submit a video that is too dark, too long, off-message, or difficult to edit. On-camera instructions reduce that risk. A participant can be guided through one question at a time. The experience can remind them to face the camera, keep the answer short, include a specific point, or follow a branded structure. Pre-made layers and overlays can keep videos visually consistent without requiring the participant to edit anything. This does not make the content fake. It makes participation easier. ## The Strongest UGC Uses Both Layers The best system is not creative brief versus on-camera instructions. It is both. The creative brief sets the strategy. On-camera guidance turns that strategy into a usable submission. Together, they help brands collect videos that are still authentic, but far less random. This is the next level of [collecting user-generated content at scale](https://brandlens.io/blog/how-to-collect-user-generated-content-at-scale-without-chaos/). The goal is not to control every word. The goal is to remove the blank page, reduce preventable mistakes, and make participation feel simple for the person recording. BrandLens is built around this second layer. Organizations can create [guided video submission experiences with overlays, prompts, voice instructions, and step-by-step creative briefs](https://brandlens.io/how-it-works/), so customers and creators are not left to interpret a static brief on their own. Good UGC should not feel scripted. But it should be guided. The brands that understand this will collect better videos, approve them faster, and build UGC systems that are easier to repeat. ![author avatar](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025.jpeg) Vahag Karayan CEO & Co-Founder As an AI pioneer and the CEO of BrandLens, Vahag Karayan helps marketers unlock the power of authentic video UGC at scale. Drawing on 20+ years of tech leadership—from advanced R&D at NASA/JPL to enterprise SaaS—he bridges the gap between complex artificial intelligence and human storytelling. Vahag is passionate about eliminating the friction of video collection so brands can effortlessly turn everyday fans into powerful advocates. [See Full Bio](https://brandlens.io/author/vahag-karayan/) [ ](https://brandlens.io/author/vahag-karayan/) [ ![social network icon](data:image/svg+xml;base64,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) ](https://www.linkedin.com/in/vahag/) **Categories:** Blog --- ### [The Ultimate Guide to FIFA World Cup 2026’s Brand Activations Fans Will Love](https://brandlens.io/blog/the-ultimate-guide-to-fifa-world-cup-2026s-most-exciting-brand-activations-fans-will-love/) **Published:** October 10, 2025 **Author:** Vahag Karayan **Content:** The 2026 FIFA World Cup will be the biggest football event in history, with 48 teams playing 104 matches across 16 host cities in the United States, Canada and Mexico ([EMW Global report](https://emw-global.com/fifa-world-cup-2026-report/)). As we refer to in the USA, soccer is coming home. Analysts predict more than six billion people will follow the tournament, and over 6.5 million will attend games in person ([We Are Social – Culture in Play](https://marcommnews.com/new-report-we-are-social-launches-culture-in-play-helping-brands-navigate-the-2026-world-cup/)). **New Feature Activation:** Turn your football identity into a dynamic, animated player card. Argentina fans, your FIFA World Cup 2026 video template is live! Create for FREE. Pick your countriy’s video template, set your stats, and instantly support your team. Feel free to send it to your friends, post on TikTok, Instagram, or Facebook. Other countries (Brazil, Germany, France) are coming up. [ FIFA World Cup and other Video Cards → ](https://brandlens.io/templates/fut-card-video-templates/) For brands, this is a once-in-a-generation opportunity to reach diverse, passionate and digital-first fans. This article provides a comprehensive roadmap for activating during every phase of the World Cup journey, starting six months before qualifiers through the tournament itself. It draws inspiration from leading [sports activations](https://brandlens.io/solutions/sports-entertainment/) worldwide and integrates [user-generated video activations](https://brandlens.io "user-generated video activations") through the BrandLens video submission solution. ![UEFA EuroCup + Adidas 2008 Zurich train station player solidarity Activation](https://brandlens.io/wp-content/uploads/2025/10/EuroCup-2008-Zurich-train-station-BrandLens-1-1024x768.jpg "EuroCup 2008 Zurich train station BrandLens - BrandLens")UEFA EuroCup + Adidas 2008 Zurich train station player solidarity![didas’s campaign with Petr Čech, Ruud van Nistelrooy (Real Madrid) Robin van Persie, Michael Ballack and others](https://brandlens.io/wp-content/uploads/2025/10/EuroCup-2006-Player-solidarity-activation-768x1024.jpg "EuroCup 2006 Player solidarity activation - BrandLens")Adidass campaign with Petr Čech Ruud van Nistelrooy Real Madrid Robin van Persie Michael Ballack and others## Why the 2026 World Cup Is a Marketing Goldmine The World Cup is a cultural event rather than a simple sporting competition. A [report from EMW Global](https://emw-global.com/fifa-world-cup-2026-report/) notes that host city sponsorship offers localized reach and experiential engagement; each city will host official fan festivals and numerous unofficial gatherings. Nielsen data shows that [76 % of football fans](https://www.grupoendor.com/en/what-role-will-brands-play-in-the-2026-world-cup/) are Millennials or Gen Z and 64 % track sponsors and prefer sponsor brands when making purchases. With video views for [global football increasing](https://brand-innovators.com/brands-kick-into-gear-preparing-for-2026-world-cup/) 453 % over five years, digital platforms are essential. Brands tapping into this global moment must navigate clean-zone regulations, cultural nuance and multiple time zones while meeting fans on social media, at festivals and in community spaces. For may US Marketers it is hard to imagine the enormity of the event. The FIFA World Cup is one giant party for fans for 40 straight days. Regardless if your team is playing or not, it’s an opportunity to get out and have fun with diverse crowd starting from fan zones, to bars, to pre-parties to the games in the stadiums. You get more folks in fans zones and city centers than you do in stadiums. This means the opportunities for activations has one limit: your team’s creativity! ![2006 FIFA World Cup Frankfurt Argentina vs. Holland](https://brandlens.io/wp-content/uploads/2025/10/06-16-2006-WORLD-CUP-2006-Germany-129-1024x768.jpg "06-16-2006 WORLD CUP 2006 Germany 129 - BrandLens")2006 FIFA World Cup Frankfurt Argentina vs Holland![2006 FIFA World Cup Frankfurt fans partying after the game in fanfest](https://brandlens.io/wp-content/uploads/2025/10/06-16-2006-WORLD-CUP-2006-Germany-131-1024x768.jpg "06-16-2006 WORLD CUP 2006 Germany 131 - BrandLens")2006 FIFA World Cup Frankfurt![2008 EuroCup Spain vs. Belgium. Fans having fun](https://brandlens.io/wp-content/uploads/2025/10/2008-06-07-EURO2008-002-6-1024x768.jpg "2008-06-07 EURO2008 002-6 - BrandLens")2008 EuroCup Spain vs Belgium![2006 WorldCup random fan with skis after the game](https://brandlens.io/wp-content/uploads/2025/10/06-16-2006-WORLD-CUP-2006-Germany-130-1024x768.jpg "06-16-2006 WORLD CUP 2006 Germany 130 - BrandLens")2006 WorldCup random fan with skis![2006 FIFA World Cup Frankfurt fanfest](https://brandlens.io/wp-content/uploads/2025/10/06-16-2006-WORLD-CUP-2006-Germany-127-1024x768.jpg "06-16-2006 WORLD CUP 2006 Germany 127 - BrandLens")2006 FIFA World Cup Frankfurt fanfest![2006 FIFA World Cup Frankfurt Dutch and Italian fans at fanzone](https://brandlens.io/wp-content/uploads/2025/10/06-16-2006-WORLD-CUP-2006-Germany-124-1024x768.jpg "06-16-2006 WORLD CUP 2006 Germany 124 - BrandLens")2006 FIFA World Cup Frankfurt Dutch and Italian fans at fanzoneLet’s dive in, starting way before the tournament starts. --- ## Activation Timeline and Phases for FIFA World Cup 2026 ### Six Months to Go: Qualifiers, Predictions & Early Buzz **Build awareness and test ideas.** The early qualification window is an ideal time to connect with fans before the marketing “noise” begins. [Athena Global Advisors](https://athenaglobaladvisors.com/one-year-out-preparing-for-the-world-cup-moment-2/) recommends using existing youth programs and community partnerships to ignite local passion, making sure early initiatives feel authentic. Brands can enlist sponsored athletes or ambassadors to share predictions and behind-the-scenes content on social media, tapping into fan excitement during qualifiers. The same FIFA fan behaviors show up across global moments; see [**BrandLens** **Super Bowl LX fan predictions** ](https://brandlens.io/templates/super-bowl-fan-predictions/ "Super Bowl LX Fan Predictions")activation built on the same engagement principles. **Run prediction contests and bracket challenges.** Prediction games keep fans engaged long before the finals. [Jägermeister](https://chiefmarketer.com/jagermeister-launches-bracket-style-soccer-game-world-cup/) and [DraftKings](https://www.skyword.com/contentstandard/how-the-world-cups-sports-marketing-is-engaging-u-s-fans-despite-the-countrys-absence/) created a March-Madness-style bracket where U.S. fans picked winners for every match; participants earned points, shared leaderboards and vied for branded prizes and a trip to the winning team’s country. These games drive continual participation and can live on dedicated microsites or within interactive video templates. [Easypromos](https://www.easypromosapp.com/blog/en/how-to-organize-world-cup-predictions/) recommends focusing initial contests on group-stage matchups, offering attractive prizes and clear rules, then extending into knockout rounds with bracket predictors. Update standings regularly and notify players via email to maintain momentum. ![BrandLens FIFA Predict the Score Video contest](https://brandlens.io/wp-content/uploads/2025/10/FIFA-Predict-the-Score-146x300.png "FIFA Predict the Score - BrandLens")**Kick-start user-generated video challenges.** The early months are ideal for [launching BrandLens video templates that ask fans](https://brandlens.io/blog/fifa-2026-host-city-goldmine-fan-zones-festivals-and-ugc-challenges-brands-should-launch-now/) to share pre-tournament rituals, score predictions or favorite team chants. By encouraging fans to upload short clips, brands collect authentic content while making participants feel part of a larger community. According to BrandLens, [interactive video experiences](https://brandlens.io/blog/event-activations-with-interactive-videos-how-ugc-can-amplify-the-impact/) generate two times more engagement than static content, and [90 % of consumers value authenticity](https://brandlens.io/blog/the-power-of-video-co-creation-how-brands-and-consumers-can-build-content-together/) in brand interactions. Inviting [fans to co-create the first wave of content](https://brandlens.io/blog/la28-fan-tech-what-5g-data-clouds-and-ai-mean-for-participatory-content-in-2028/) also trains the algorithm for subsequent challenges. - Use the qualifiers window to **pilot ideas and build community**—activate youth programs, local partners, and athlete ambassadors to spark authentic early buzz. - **Gamify engagement** with prediction contests and brackets (points, leaderboards, prizes), scaling from group-stage picks to knockout rounds and updating standings to keep momentum. - Put **UGC video co-creation at the center**—launch templates (rituals, predictions, chants) to capture authentic fan content, which boosts engagement and primes your content flywheel. --- ### Three to Four Months Before Kickoff: Community & Pop-Up Experiences **Activate local qualifiers and regional pride.** With teams confirmed, brands should tailor messaging around national or regional pride. Host city sponsors can use community events, youth clinics and pop-up viewing parties to celebrate qualification while promoting products or services. The [EMW report](https://emw-global.com/fifa-world-cup-2026-report/) suggests non-official brands use generic football themes and national colours to activate outside of clean zones. Partnerships with cultural institutions, such as museums or local musicians, showcase the diaspora and highlight the tournament’s multiculturalism ([We Are Social – Culture in Play](https://marcommnews.com/new-report-we-are-social-launches-culture-in-play-helping-brands-navigate-the-2026-world-cup/)). **Pop-up fan zones and AR experiences.** Small-scale versions of FIFA fan festivals, featuring interactive challenges, projection mapping or augmented-reality penalty games, can bring the World Cup atmosphere to local parks and shopping districts. For example, [Go2 Productions](https://go2productions.com/blog/looking-ahead-fan-engagement-for-fifa-world-cup-2026-host-cities/) described a fan engagement zone at an MLS All-Star game where fans kicked balls at targets on a giant LED screen; the immersive installation generated long lines and high social engagement. Brands can replicate such experiences months ahead of 2026, giving fans a taste of what’s to come. **Get people to participate in [video challenges.](https://brandlens.io/templates/fut-card-video-templates/)** Create templates that invite fans to showcase their jersey collections, record celebratory dances, or challenge rival fan bases. Gamify participation by awarding badges, discounts or exclusive content to those who generate the most views. [Interactive content encourages](https://brandlens.io/blog/event-activations-with-interactive-videos-how-ugc-can-amplify-the-impact/) viewers to make choices, and it increases dwell time and brand recall. Augmented-reality filters can add country flags or dynamic backgrounds, making every clip shareable on TikTok, Instagram and Snapchat. - **Local pride activations:** Tailor messaging by country/region; run community events, youth clinics, and viewing parties; stay compliant outside clean zones. - **Pop-up fan zones & AR:** Mini fan festivals with interactive challenges (AR penalties, projection mapping) to drive foot traffic and social sharing. - **UGC video challenges:** Templates for jerseys/dances/rivalries; gamify with badges/discounts; add AR flags to boost dwell time and shares. --- ### 90 Days FIFA World CUP kickoff: Campaign Mode & Emotional Storytelling **Shift into high gear.** [Athena Global Advisors](https://athenaglobaladvisors.com/one-year-out-preparing-for-the-world-cup-moment-2/) urges brands to focus on emotional storytelling and purpose-driven campaigns in the last three months. Use hero content that highlights unity, resilience or the joy of football. During this phase, adjust budgets to optimize reach: increase paid media, test creative variations and finalize logistic planning (e.g., shipping merchandise to host cities, hiring multilingual staff). [Jägermeister’s bracket game](https://chiefmarketer.com/jagermeister-launches-bracket-style-soccer-game-world-cup/) integrated on-premise parties and influencer promotions—a template for multi-channel efforts. **Announce experiences and exclusive offers.** Release schedules for watch parties, travel packages, fan festival activations and digital experiences. Provide early-bird discounts or loyalty rewards to existing customers. Align with charity or sustainability initiatives, similar to Hyundai/Kia’s *Goal of the Century* campaign ([EMW Global](https://emw-global.com/fifa-world-cup-2026-report/)), which promoted electric vehicles and sustainability during the 2022 World Cup. Purpose-driven activations resonate with younger audiences and can generate positive press. **Refine UGC and influencer programmes.** With the player rosters set, work with national team athletes and fan influencers to co-create templates and challenge videos. Encourage participants to prepare “reaction clips” for each knockout round. Event [activations that weave attendee videos](https://brandlens.io/blog/event-video-activation-tools-best-practices-for-boosting-event-engagement/) into interactive narratives can amplify impact by turning every viewer into a storyteller. - **Lead with emotion:** Use hero storytelling (unity, resilience, joy of football), boost paid media, refine creative, and finalize logistics. - **Announce & incentivize:** Publish watch party schedules, travel offers, and fan festival details; add early-bird deals and purpose-driven tie-ins. - **Refine UGC & influencers:** Collaborate with athletes/fan creators on templates and reaction videos to turn audiences into storytellers. --- ### During the FIFA World Cup Tournament: Real-Time Content & Immersive Experiences **Operate a social war room.** To respond to viral moments and sudden storylines, marketers need agile social teams. [Athena Global Advisors](https://athenaglobaladvisors.com/one-year-out-preparing-for-the-world-cup-moment-2/) recommends creating a control room to monitor matches and trends and produce reactive content in real time. Use BrandLens to deploy instant [video templates for fans](https://brandlens.io/blog/the-sponsor-flywheel-structuring-fan-video-contests-that-deliver-measurable-roi-2026-edition/) to recreate highlight goals, mimic celebrations or comment on controversial calls. **On-site activations: fan festivals and engagement zones.** FIFA Fan Festivals (see images from 2008 FIFA World Cup above) will include live match broadcasts, concerts, culinary zones, cultural programming and interactive [sponsor activations](https://go2productions.com/blog/looking-ahead-fan-engagement-for-fifa-world-cup-2026-host-cities/). Smaller engagement zones—customizable pop-ups in parks and plazas—can feature AR displays, photo ops and local programming. The EMW report divides fan festival activities into five areas: Live Experience (public viewing and stage entertainment), Live Plus (active engagement like VR games), Host City Campus (destination marketing), Food & Soul (local culinary experiences), and Playground (kid-friendly sports programs). [Interactive Dallas](https://www.interactivedallas.com/post/fifa-world-cup-2026-brand-activations-how-interactive-dallas-helps-major-brands-win-in-every-u-s-h) offers city-specific suggestions, including AI photo booths near stadiums, beach-to-stadium shuttle activations and sustainability-themed digital graffiti. ![Argentina fan using a custom camera frame made on BrandLens](https://brandlens.io/wp-content/uploads/2025/10/Argentina-Frame-BrandLens-Large-1-300x200.jpeg)Argentina fan using a custom camera frame made on BrandLens**Off-site activations for local and remote fans.** Not every fan can attend matches or fan festivals. [Encore Nationwide](https://www.encorenationwide.com/insights/recruiting-and-marketing-during-the-2026-fifa-world-cup-on-a-global-scale) emphasises hosting watch parties in non-host cities to reach remote fans. Brands can set up mobile pods or branded vehicles that travel across regions, pop-up villages with entertainment and dining, and community watch parties at bars and museums. For travellers, airports and transit hubs become canvases for digital screens, AR signage and staff-led experiences ([Media Agency Group](https://mediaagencygroup.com/news/fifa-world-cup-2026-advertising)). Example: [Coca-Cola and Toyota used airport ambassadors and branded fan pods](https://www.encorenationwide.com/insights/recruiting-and-marketing-during-the-2026-fifa-world-cup-on-a-global-scale) to greet travellers during past tournaments. **Digital and social activations.** [Visa’s “Masters of Movement”](https://emw-global.com/fifa-world-cup-2026-report/) in Qatar converted iconic player moves into digital art minted as NFTs; fans created their own art on an LED pitch and received NFTs via a wallet app. [Adidas built a “Family Reunion” fan zone](https://www.wearebottle.com/blog/best-world-cup-marketing-campaigns) with a floating house, retail experiences and interactive billboards celebrating equal play, capturing 37 % of social conversation. [Heineken’s “Share the Sofa”](https://www.ohbev.com/blog/2026-fifa-world-cup-alcohol-marketing-strategies) streamed second-screen commentary from football legends, generating 1.2 billion content views. [Budweiser’s Red Light Cup](https://www.ohbev.com/blog/2026-fifa-world-cup-alcohol-marketing-strategies) used cups that lit up when fans cheered and deployed drones to deliver beers, achieving a 10 % revenue increase and over a billion video views. **Leverage on-site activations.** Set up video booths or roaming creators who invite attendees to record cheers, challenges or predictions. Use branching templates that let participants choose intros (e.g., “I’m supporting Argentina” vs. “I’m supporting Nigeria”) and endings (celebration vs. commiseration). Authentic user-generated clips increase trust and provide real-time insights. Interactive videos capture viewer choices and behaviors, which marketers can analyze immediately. Offer incentives, discount codes, limited-edition merchandise or charity donations for participants who share videos with friends. - **Real-time agility:** Run a social war room to react instantly to viral plays and deploy [BrandLens templates ](https://brandlens.io/features/ "Features")for fan recreations, celebrations, and commentary. - **Immersive activations:** Blend FIFA Fan Festivals, local pop-ups, AR/VR games, and remote watch parties with sponsor experiences to engage both onsite and offsite fans. - **[UGC at scale](https://brandlens.io/blog/how-to-collect-user-generated-content-at-scale-without-chaos/ "How to Collect User-Generated Content at Scale Without the Chaos"):** Use booths and roaming creators for authentic clips; incentivize sharing with discounts, merch, or charity tie-ins while gathering real-time insights. --- ## Leveraging Fan-Generated Content & Video Co-Creation **Authenticity and Engagement.** User-generated content is no longer optional: [88 % of consumers believe authenticity](https://brandlens.io/blog/event-activations-with-interactive-videos-how-ugc-can-amplify-the-impact/) is critical when selecting a brand. Video co-creation invites audiences to become collaborators rather than passive spectators and that interactive UGC campaigns deliver double the engagement of traditional formats. Fans appreciate the relatability of everyday creators, whether they are performing a dance challenge, sharing personal pre-game rituals or reacting to a last-minute goal. **Video co-creation outside football.** Brands across sports demonstrate the power of UGC. [Adidas’s D Rose Jump Store](https://www.bridgewaterstudio.net/blog/experiential-sports-marketing-examples) in London challenged fans to jump 10 feet to win sneakers, generating lines down the block and extensive social coverage. [GoPro’s Mountain Games](https://www.thedigideck.com/sports-sponsorship-activations/) activation let participants try a timed rock-climbing grip challenge and automatically generated shareable GIFs when they posted to social media. At the US Open, [American Express hosted Glow Tennis and trick-shot games](https://www.thedigideck.com/sports-sponsorship-activations/) to create playful, shareable moments. These examples show that interactive challenges coupled with easy content sharing fuel organic reach. **Integrating BrandLens into the FIFA World Cup.** Marketers can design templates that capture fan predictions, calls to action and celebrations. For example, the “Predict & Perform” template could ask a fan to pick the score of a match, record their reaction after the final whistle and challenge a friend to do better. Another template might use AR filters to add digital face paint or national flags. By aggregating thousands of clips, brands can assemble highlight reels that show a mosaic of global fans. BrandLens automatically handles permissions and ensures content is on-brand, making it easy to repurpose across social channels. With interactive polls and branching narratives, marketers also collect valuable data on fan preferences and behaviours. - **Authenticity wins:** 88% of consumers value authenticity; UGC and co-creation double engagement vs. traditional formats by turning fans into collaborators. - **Proven across sports:** Adidas, GoPro, and American Express show that simple, shareable challenges and built-in capture tools drive massive organic reach. - **BrandLens at World Cup:** Templates for predictions, reactions, and AR overlays let brands safely collect, repurpose, and analyze thousands of authentic fan clips. --- ## Technology, Creativity, Social Media & Data: Inspiration from Other Sports **Pizza Hut & NFL Experience** – At the NFL theme park, [Pizza Hut](https://www.thedigideck.com/sports-sponsorship-activations/) hosted an augmented-reality dance party where fans danced alongside virtual Pittsburgh Steelers players and earned free pizza. The blend of physical reward and AR technology drove foot traffic and social sharing. **Marriott’s Super Bowl Sleepover** – The brand converted a stadium suite into a luxury hotel room, offering winners exclusive concerts and meet-and-greets ([Sportsdigita](https://www.thedigideck.com/sports-sponsorship-activations/)). High-stakes experiences can attract mainstream press and generate viral coverage. **Emirates Crash Pad** – At the Australian Open, [Emirates](https://www.thedigideck.com/sports-sponsorship-activations/) installed a giant inflatable crash pad shaped like aircraft stairs; fans jumped onto it for shareable photos. The playful installation aligned airline travel with the thrill of tennis. **Barilla’s Laver Cup Activation** – Barilla brought celebrity chef demos and free pasta tastings to tennis fans, leveraging star power like Roger Federer ([Sportsdigita](https://www.thedigideck.com/sports-sponsorship-activations/)). **Virtual and Gaming Activations** – EA Sports partnered with female gaming influencers to promote its Women’s World Cup mode, while Sure/Rexona built a Roblox Obby game to educate fans about women’s football ([Bottle Digital PR](https://www.wearebottle.com/blog/best-world-cup-marketing-campaigns)). Digital worlds allow brands to reach younger audiences and create persistent experiences beyond match days. **Cause-led Campaigns** – Nike’s #LikeALioness challenge celebrated female empowerment; Powerade’s #PauseIsPower championed mental health; Virgin Atlantic repainted its plane with rainbow shoes to highlight LGBTQ+ pride. Values-based storytelling resonates with modern consumers and can differentiate brands. These examples showcase the breadth of tactics available: AR, luxury experiences, gaming, influencer partnerships, cause marketing and immersive physical spaces. Marketers can adapt them to the World Cup, ensuring each activation ties back to the brand’s values and goals. ### Measurement, Compliance & Cultural Sensitivity **Measure what matters.** Track both qualitative and quantitative metrics: on-site throughput (number of participants), digital scans (QR or UTM codes), content views, shares and first-party data collected. Use analytics to see which templates, filters or storylines drive the most engagement and conversions. Monitor sentiment via social listening tools to understand how fans perceive your brand. **Navigate legal and logistical complexities.** FIFA enforces strict clean-zone regulations and intellectual-property guidelines. [EMW Global](https://emw-global.com/fifa-world-cup-2026-report/) advises non-official brands to avoid using FIFA marks or official logos; generic football themes, national colours and “soccer fever” messaging are safer alternatives. When working with celebrities or influencers, secure legal approval and check for conflicts with existing sponsorships. During the tournament, ensure adequate staffing — [Encore Nationwide](https://www.encorenationwide.com/insights/recruiting-and-marketing-during-the-2026-fifa-world-cup-on-a-global-scale) notes that the month-long event may require hundreds of thousands of workers with multilingual skills and crowd-management training. Consider sustainability: provide reusable containers and digital swag, echoing Hyundai/Kia’s eco-friendly fleet. **Be culturally informed.** The [We Are Social “Culture in Play” report](https://marcommnews.com/new-report-we-are-social-launches-culture-in-play-helping-brands-navigate-the-2026-world-cup/) highlights that fans want brands to honor heritage and diaspora pride. Recognise diverse fan personas—families, superfans, social sharers, casual viewers—and tailor content accordingly. Respect local customs and languages; for example, produce multi-lingual captions and collaborate with Hispanic creators, as Anheuser-Busch did with Estrella Jalisco when targeting the [U.S. Hispanic audience](https://www.skyword.com/contentstandard/how-the-world-cups-sports-marketing-is-engaging-u-s-fans-despite-the-countrys-absence/) during the 2018 tournament. - Localize language, creators and traditions by market. - Plan distinct content paths for different fan personas. ![EuroCup Zurich activation](https://brandlens.io/wp-content/uploads/2025/10/2008-06-07-EURO2008-028-7-1024x768.jpg "2008-06-07 EURO2008 028-7 - BrandLens")EuroCup Zurich activation![EuroCup Vienna giant Match Ball and cleats activation](https://brandlens.io/wp-content/uploads/2025/10/2008-06-07-EURO2008-042-2-1024x768.jpg "2008-06-07 EURO2008 042-2 - BrandLens")EuroCup Vienna giant Match Ball and cleats activation --- ## Putting It All Together for coming up FIFA World Cup: A Strategic Framework **Research & Audience Segmentation (12–6 months before):** Study host city demographics, identify key fan personas (superfans, families, content creators, casual viewers) and design early community programs. Launch prediction games and UGC templates to seed content. **Concept & Partnerships (6–3 months before):** Secure partnerships with athletes, influencers, broadcasters, local businesses and non-profits. Develop creative concepts for pop-ups, AR/VR experiences, sustainability initiatives and gaming activations. Test them in smaller events like national qualifiers or friendlies. **Production & Logistics (3–0 months before):** Finalize event designs, build interactive booths and digital platforms, produce hero content and schedule social posts. Train staff and volunteers. Ramp up paid media, emphasising storytelling and purpose. **Tournament Execution (During):** Deploy on-site and off-site activations. Operate a social war room, release real-time video templates and respond to viral moments. Host watch parties and digital experiences for remote fans. Collect and curate UGC. Share highlight reels and behind-the-scenes content. **Post-Tournament Amplification (0–3 months after):** Continue the narrative by releasing compilation videos, data visualisations and thank-you messages. Activate loyalty programs and nurture new communities created during the tournament. Evaluate performance and document best practices for future sporting events. ### Conclusion The 2026 FIFA World Cup will be more than a sporting event—it will be a global celebration of culture, technology and community. To stand out in this crowded landscape, marketers must plan early, think creatively and embrace fan participation. By integrating prediction contests, pop-up fan zones, immersive on-site experiences and robust digital storytelling, brands can ride the wave of global football fervor. Above all, authenticity and co-creation are the new currency of engagement: harnessing the power of [user-generated video through platforms like BrandLens will transform](https://brandlens.io/blog/how-user-generated-content-is-transforming-brand-marketing-in-2025/) fans into storytellers and amplifiers. With the right strategy, your activation can become not just part of the conversation but a moment that fans remember—and share—for years to come. - Start early, design for participation, and measure what matters. - Center BrandLens-style co-creation to turn fans into amplifiers. ### References - [FIFA World Cup 2026 Report (EMW Global)](https://emw-global.com/fifa-world-cup-2026-report/) - [BrandLens Soccer, Sports and Entertainment activations](https://brandlens.io/solutions/sports-entertainment/) - [We Are Social – Culture in Play (MarCommNews)](https://marcommnews.com/new-report-we-are-social-launches-culture-in-play-helping-brands-navigate-the-2026-world-cup/) - [What role will brands play in the 2026 World Cup? – ēndor](https://www.grupoendor.com/en/what-role-will-brands-play-in-the-2026-world-cup/) - [Brands kick into gear preparing for 2026 World Cup – Brand Innovators](https://brand-innovators.com/brands-kick-into-gear-preparing-for-2026-world-cup/) - [One Year Out: Preparing for the World Cup Moment – Athena Global Advisors](https://athenaglobaladvisors.com/one-year-out-preparing-for-the-world-cup-moment-2/) - [How the World Cup’s Sports Marketing is Engaging U.S. Fans – Skyword](https://www.skyword.com/contentstandard/how-the-world-cups-sports-marketing-is-engaging-u-s-fans-despite-the-countrys-absence/) - [Jägermeister Launches Bracket-Style Soccer Game – Chief Marketer](https://chiefmarketer.com/jagermeister-launches-bracket-style-soccer-game-world-cup/) - [How to organize World Cup Predictions – Easypromos](https://www.easypromosapp.com/blog/en/how-to-organize-world-cup-predictions/) - [Event Activations with Interactive Videos – BrandLens](https://brandlens.io/blog/event-activations-with-interactive-videos-how-ugc-can-amplify-the-impact/) - [The Power of Video Co-Creation – BrandLens](https://brandlens.io/blog/the-power-of-video-co-creation-how-brands-and-consumers-can-build-content-together/) - [Looking Ahead: Fan Engagement for FIFA World Cup 2026 – Go2 Productions](https://go2productions.com/blog/looking-ahead-fan-engagement-for-fifa-world-cup-2026-host-cities/) - [FIFA 2026 Brand Activations – Interactive Dallas](https://www.interactivedallas.com/post/fifa-world-cup-2026-brand-activations-how-interactive-dallas-helps-major-brands-win-in-every-u-s-h) - [Recruiting & Marketing on a Global Scale – Encore Nationwide](https://www.encorenationwide.com/insights/recruiting-and-marketing-during-the-2026-fifa-world-cup-on-a-global-scale) - [FIFA 2026: A Global Stage for Unmissable Advertising – Media Agency Group](https://mediaagencygroup.com/news/fifa-world-cup-2026-advertising) - [11 World Cup Marketing Campaigns That Scored Big – Bottle Digital PR](https://www.wearebottle.com/blog/best-world-cup-marketing-campaigns) - [2026 FIFA World Cup Alcohol Marketing Strategies – OhBev](https://www.ohbev.com/blog/2026-fifa-world-cup-alcohol-marketing-strategies) - [Experiential Sports Marketing – Bridgewater Studio](https://www.bridgewaterstudio.net/blog/experiential-sports-marketing-examples) - [8 Out-of-the-Box Sports Sponsorship Activations – Sportsdigita](https://www.thedigideck.com/sports-sponsorship-activations/) ![author avatar](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025.jpeg) Vahag Karayan CEO & Co-Founder As an AI pioneer and the CEO of BrandLens, Vahag Karayan helps marketers unlock the power of authentic video UGC at scale. Drawing on 20+ years of tech leadership—from advanced R&D at NASA/JPL to enterprise SaaS—he bridges the gap between complex artificial intelligence and human storytelling. Vahag is passionate about eliminating the friction of video collection so brands can effortlessly turn everyday fans into powerful advocates. [See Full Bio](https://brandlens.io/author/vahag-karayan/) [ ](https://brandlens.io/author/vahag-karayan/) [ ![social network icon](data:image/svg+xml;base64,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) ](https://www.linkedin.com/in/vahag/) **Categories:** Blog **Tags:** Activation, FanActivations, FIFA, Football, WorldCup --- ### [Macro, Micro, Nano Influencers and Creators: What’s next?](https://brandlens.io/blog/macro-micro-nano-influencers-and-creators-whats-next/) **Published:** March 24, 2023 **Author:** Lana Petrosyan **Content:** ## Why is influencer marketing thriving? Influencer marketing is thriving and has become a popular marketing strategy for businesses across various industries. Influencer marketing involves partnering with social media influencers to promote products or services to their followers. This marketing strategy has become increasingly popular due to the rise of social media platforms such as Instagram, TikTok, and YouTube, where influencers can reach large and engaged audiences. Many businesses are investing in influencer marketing because it is an effective way to reach their target audience, build brand awareness, and drive sales. Influencers can create what seems authentic and relatable content that resonates with their followers, which can lead to increased engagement and conversions for businesses. According to a [report by Business Insider Intelligence](https://www.businessinsider.com/influencer-marketing-important-for-brands-2021-5), the global influencer marketing industry is expected to be worth $13.8 billion in 2023 and is projected to continue growing in the coming years. This indicates that influencer marketing is not only thriving but is also likely to remain a popular marketing strategy for businesses in the future. Let’s cover the types of Influencers at the high level and then jump into each one in more detail. ## **The seven types of Influencers you need to know about** There are several types of influencers, each with unique characteristics and niche audiences. Here are some of the most common types of influencers: **Brand ambassadors** These influencers are loyal customers or fans of a particular brand and are often given free products or services in exchange for promoting the brand to their followers. **Celebrity influencers** These influencers are well-known celebrities or public figures with a large social media following. They often partner with brands to promote products or services to their fans. **Industry experts** These influencers are professionals in a particular industry or field with a significant social media following. Businesses in their industry often seek them to promote their products or services. **Mega-influencers** These influencers have a following of 1 million or more followers. They are often celebrities or well-known public figures who can command high fees for sponsored posts. **Macro-influencer** These influencers have a more considerable following from 100,000 to 1 million followers. They have a broad appeal and can reach a wide audience. This group usually has excellent creators but because of the broad audience, brand targeting becomes harder. **Micro-influencers** These influencers have a following of 10,000 to 100,000 followers. They are often seen as experts in a particular niche and have a loyal following that trusts their recommendations. This group has more polished skills when it comes to creating UGC content. **Nano-influencers** These influencers have a small following of typically 1,000 to 10,000 followers. They are often more affordable to work with and have a highly engaged audience, which can lead to higher conversion rates for businesses. However, this group may not be the most astute creators. Each type of influencer has its own strengths and weaknesses, and businesses must choose the right type of influencer based on their goals and target audience. ## The Benefits of Working with Macro Influencers ![advantages and disadvantages of working with macro influencers](https://i0.wp.com/brandlens.io/wp-content/uploads/2023/03/Purple-Minimalist-Digital-Marketing-Blog-Banner-4-1-1.webp?resize=580%2C327&ssl=1 "- BrandLens")Macro Influencers are often celebrities, industry experts, or social media personalities who have built a significant online presence and influence. Brands may work with macro influencers to promote their products or services to a large audience, as macro influencers can reach a wider range of people than micro or nano influencers. Here are a few key characteristics of macro influencers: **Wide reach:** Due to their large following, macro-influencers have the potential to reach a wide audience, making them a good choice for brands looking to increase their visibility. **Established brand:** Macro influencers often have a well-established personal brand, which can help build credibility and trust with their followers. **Commercialized content**: Macro influencers may be more likely to produce sponsored or branded content, which can help brands reach new audiences but may also be seen as less authentic by some followers. **High cost:** Due to their larger reach and established personal brand, macro influencers may charge higher fees for sponsored content than micro or nano influencers. **Less personal connection:** As macro influencers have a larger following, it may be more difficult to develop a personal connection with each follower. This can make their content feel less authentic to some followers. Macro influencers can be a valuable addition to a brand’s influencer marketing strategy, especially for those looking to reach a large and diverse audience. However, it is important for brands to carefully consider the cost and potential drawbacks of working with macro influencers, such as the potential for commercialized content or a lack of personal connection with followers. ## Who are Micro-Influencers and what are the benefits of working with them? ![working with micro influencers](https://i0.wp.com/brandlens.io/wp-content/uploads/2023/03/Purple-Minimalist-Digital-Marketing-Blog-Banner-5-1-1-1.webp?resize=573%2C323&ssl=1 "- BrandLens")Micro-influencers are a popular choice for businesses because they offer several benefits over larger influencers. Here are some interesting facts about micro-influencers: A more engaged audience than larger influencers. According to a study by Markerly, Instagram accounts with fewer than 1,000 followers have an average engagement rate of 8%, while accounts with 1,000 to 10,000 followers have an engagement rate of 4%. More authentic and relatable than larger influencers. They are often experts in a particular niche and have a loyal following that trusts their recommendations. More cost-effective to work with than larger influencers. According to a study by Linqia, micro-influencers charge an average of $250 per post, while macro-influencers charge an average of $1,000 per post. More likely to collaborate with brands they genuinely believe in. [According to a survey by HelloSociety](https://www.socialmediatoday.com/news/5-branded-posts-from-influencers-required-to-spur-a-purchase/558471/?ref=buffer.com), 61% of micro-influencers said they have turned down brand partnerships because they didn’t align with their values or interests. A More localized audience, making them ideal for businesses targeting specific geographic areas. According to a study by ExpertVoice, 82% of consumers are highly likely to follow a recommendation made by a micro-influencer in their city or region. Micro-influencers can be an effective way for businesses to reach their target audience and drive engagement, while also being cost-effective and authentic. ## The advantages of working with Nano Influencers ![working with nano influencers](https://i0.wp.com/brandlens.io/wp-content/uploads/2023/03/Purple-Minimalist-Digital-Marketing-Blog-Banner-3.png?resize=580%2C327&ssl=1 "- BrandLens")Although nano influencers may have a smaller reach compared to bigger influencers, they are often considered more authentic and trusted by their followers due to their niche expertise and closer relationships with their audience. Here are a few key advantages of nano influencers: **Highly engaged audience** Due to their smaller following, nano influencers often have a more engaged audience that trusts and interacts with their content. **Niche expertise** Nano influencers often specialize in a specific topic or industry, allowing them to provide deeper insights and knowledge to their followers. **Authenticity** Nano influencers are often seen as more authentic and trustworthy than larger influencers, as their content is often less commercialized and more genuine. **Cost-effective** Working with nano influencers can be a cost-effective alternative to larger influencers, as their fees are often lower. **Local reach** Nano influencers often have a more localized following, making them a good fit for businesses looking to target specific geographic areas. ## The difference between a creator and an influencer Let’s clarify one aspect which is highly important to notice before we discuss the most important part of this article. There is a difference between creators and influencers. These terms are often used interchangeably, but there is a contrast. A **creator** is someone who produces original content, such as photos, videos, or written articles, on social media or other platforms. They may or may not have a large following, and their content is often focused on their creative talents or expertise in a particular niche. An **influencer**, on the other hand, is someone who has a significant following on social media and can influence their followers’ opinions and behaviors. Influencers often collaborate with brands to promote products or services to their followers, and their content is often focused on lifestyle, fashion, beauty, travel, or other popular niches. While there is some overlap between the two terms, creators tend to be more focused on producing original content, while influencers are more focused on building a following and leveraging that following to promote products or services. However, many creators also become influencers as they gain a larger following and start collaborating with brands. ## The new era of influencer marketing: What’s coming next? With the development and expansion of various influencer marketing methods, one thing is clear; consumers value authenticity and honesty. So, the new era of influencer marketing **involves turning your audience into creators and influencers.** Crowdsourcing through the community, customers and fans yields the most authentic user-generated content (UGC). With the rise of social media platforms, more and more businesses are utilizing UGC campaigns as a way to engage with their audience and promote their brand. UGC campaigns involve encouraging your supporters to create and share their own content featuring your brand or products. This content can be in the form of photos, videos, or reviews, and can be shared on social media platforms using a specific hashtag or tag to help track and monitor the campaign. By turning your audience into influencers, you can tap into their creativity and authenticity to promote your brand in a more organic and relatable way. This increases customer and community engagement, brand awareness, and trust among your target audience. Some benefits of UGC campaigns are **Cost-effectiveness:** UGC campaigns are more cost-effective than working with larger influencers, as you are leveraging the creativity and content creation skills of your own audience. **Authenticity:** Community-created videos are authentic and relatable to the brand’s audience, as the content is created by real people who use and love the products or services. **Direct Brand Engagement:** UGC campaigns increase engagement with the brand. Creating content is a lengthy engagement with your brand. Engaged consumers have much larger CLV compared to those not engaged. **Engagement over Social Media:** are encouraged to share their own content and engage with your brand’s social media accounts. **Reach:** UGC campaigns expand your brand’s reach, as your supporters’ content is shared with their own followers, potentially reaching a wider audience. ## Some ideas for UGC video campaigns Here are five UGC video campaign ideas that businesses use to engage their audience and promote their brand **User-Generated Product Reviews:** Encourage your followers to share video reviews of your products, highlighting their favorite features and how the product has improved their life. You can share these videos on your website and social media channels to provide social proof and build trust with potential customers. **User-Generated How-To Videos:** Ask your audience to create how-to videos using your products or services. This could include anything from recipes to makeup tutorials to DIY projects. These videos can be shared on social media with a specific hashtag and compiled into a playlist on your YouTube channel. **User-Generated Brand Story Videos:** Create your brand’s story templates and have your users fill in with their personal experiences. These videos can be emotional and authentic and can help build a strong connection between your brand and your audience. **User-Generated Humorous Videos:** Create a humorous campaign encouraging your supporters to share funny videos related to your brand or industry. This could include parodies or skits featuring your products or services. These videos can be shared on social media with a specific hashtag and can help your brand stand out in a crowded market. **User-Generated Charity Campaign Videos:** Create a charity campaign where you donate a certain amount of money for each video submitted. Encourage your audience to create videos sharing why they support the charity and how it has impacted their life. These videos can be shared on social media with a specific hashtag, and the donation amount can be announced at the end of the campaign. The value of user-generated content (UGC) has increased significantly in recent years, as more and more consumers crave authenticity and transparency from brands. UGC has become an effective way for businesses to engage with their audience and build trust, as it is seen as more genuine and relatable than traditional branded content. However, the success of UGC relies heavily on the platform used for video creation. Businesses need to choose a platform that is user-friendly and easy to use, as well as one that allows for high-quality video content creation. Through [BrandLens](https://brandlens.io/), communities get an opportunity to create content for their social media accounts and the brand’s website, email campaigns, and social media platforms. ![author avatar](https://secure.gravatar.com/avatar/aef09a35d85413baa40a27b5416d081be468968df546f37ecd14417d258c98bd?s=300&d=mm&r=g) Lana Petrosyan Customer Success Manager [See Full Bio](https://brandlens.io/author/lana/) [ ](https://brandlens.io/author/lana/) **Categories:** Blog --- ### [Video Submissions: Why the Upload and Folder Workflow Is Broken](https://brandlens.io/blog/video-submissions-upload-folder-workflow/) **Published:** February 27, 2026 **Author:** Vahag Karayan **Content:** Most organizations say video is a priority. Nevertheless, they collect video submissions, like it’s tax paperwork. A link goes out. Someone uploads a file. A folder fills up. A teammate renames clips so they look “organized.” Feedback shows up in Slack. Then permissions get weird, and Rights are “handled later.” Three weeks later, nobody can find the one clip that actually mattered. That workflow isn’t just clunky. It hides operational risk. My stance is simple: teams still treat video submissions like file transfer. The folders create the illusion of control. Meanwhile, the real work and the real failure modes sit outside the structured video intake system. This is the Video Submissions Platform category, and it matters because the teams that fix intake, not storage, end up moving faster with less chaos. As a result, [BrandLens video submissions & UGC collection](https://brandlens.io/) is designed specifically to challenge that outdated model by turning video collection into guided, structured experiences rather than random uploads. ## Why Video Submissions Became Synonymous With File Uploads The folder metaphor is one of the most successful interface ideas of all time, which is exactly why it’s hard to escape. It taught generations of people how to “organize” information, and it created a feeling of safety: if it’s in a folder, it’s handled. Under the hood, the internet also trained us to think this way. [The File Transfer Protocol standard](https://www.rfc-editor.org/rfc/rfc959.html) is literally about moving files between systems, and file upload on the web was formalized early through standards work that made “attach a file” a default web behavior. FTP standard from 1995: [RFC 1867](https://www.rfc-editor.org/rfc/rfc1867.html). Once those two forces met, UI plus network primitives, enterprise tools followed the path of least resistance. You can see it in modern “file request” features: the UX is a link that drops uploads into a chosen folder. That is useful, but it’s still a file transfer dressed up as intake. [BrandLens features](https://brandlens.io/features/) illustrate how modern guided capture replaces the upload paradigm. The strategic consequence is subtle: if the default toolset makes intake feel like “just get the file,” teams rarely design submission as a system with UX, policy, data, workflow, and governance. Ultimately, they inherit a folder, and then they build a human process around it. ## How “uploads plus folders” fails at scale Folder workflows do not usually fail dramatically. They fail by turning every submission into a small mystery, and every mystery into a time tax. You start with a simple question: “Can we receive videos?” However, you end with a harder question: “Can we consistently produce usable clips that we are allowed to use, can find later, and can prove were handled correctly?” Most folder based workflows answer the first question, and quietly fail the second. ![Folder based video submissions workflow showing upload chaos](https://brandlens.io/wp-content/uploads/2026/02/Folder-based-Video-Submissions-Workflow-1024x683.png "Folder based Video Submissions Workflow - BrandLens")Folder based video submissions workflow showing upload chaos ### Context gets separated from the video submissions Video submissions are never just video. They are intent, usage, approvals, and rights. In folder workflows, that context lives in email threads, Slack messages, spreadsheets, and someone’s memory. That is why “search” becomes your hidden headcount. McKinsey’s widely cited [productivity work ](https://www.mckinsey.com/mgi/media-center/social-media-productivity-payoff)estimated that knowledge workers spend meaningful time tracking down information, including searching through email, and the number is big enough to matter at the scale of a marketing or creative ops team. Downstream cost shows up as rework when context is detached. Resulting in more clarification calls, more “can you resend,” more “which version is final,” more “who approved this.” ### Version control becomes a naming convention In practice, folders are not review workflows. They are storage locations. The moment you start approving creative through chat threads and email chains, you’re relying on humans to manage version history through file names. That works until you scale, or until a single person is out of the office, or until someone reuploads a “final” that overwrites the prior “final.” ### Rights and consent get bolted on late, or never This is where folder workflows become risky. If submissions include personal data, which they often do, consent can’t be vibes. [GDPR consent](https://eur-lex.europa.eu/legal-content/EN-IT/TXT/?uri=CELEX%3A32016R0679) guidance emphasizes that consent requires a clear affirmative act and must be specific, informed, and unambiguous. Folder workflows tend to treat submission as implied permission. That assumption is the first thing that breaks when content gets repurposed, amplified, or used in paid media. ### Security and governance depend on humans being perfect Folders make it easy to share quickly, which also makes it easy to share incorrectly. The [Verizon Data Breach Investigations Report ](https://www.verizon.com/business/resources/reports/2024-dbir-data-breach-investigations-report.pdf)shows how human-driven error patterns, including misdelivery, remain a meaningful driver in real-world incidents, which makes any leader nervous when their “intake system” relies on manual steps and manual sharing rules. ### Discoverability collapses without structured metadata Video is not searchable by default. Without metadata, it becomes a pile of unlabeled blobs, even if the folder structure looks tidy. Digital asset management[ (DAM) guidance](https://experienceleague.adobe.com/en/docs/experience-manager-learn/assets/authoring/metadata) is blunt about this: metadata is central to discovery and management decisions, and that operational reality is exactly why structured intake matters. ## What modern video submissions platform should include A modern [video submission platform](https://brandlens.io/features/ "Features") is not a nicer folder. It is designed to [make good submissions easy](https://brandlens.io/blog/how-to-collect-user-generated-content-at-scale-without-chaos/ "How to Collect User-Generated Content at Scale Without the Chaos"), bad submissions hard, and downstream use predictable. If you want a simple mental model, treat it like a funnel that ends in a usable asset record, not a file. ![Collect video submissions with a simple link or a QR code.](https://brandlens.io/wp-content/uploads/2026/02/Collect-video-submissions-with-a-simple-link-or-a-QR-code-1024x572.jpg "Screenshot - BrandLens")Collect video submissions with a simple link or a QR code ### A submission UX that behaves like a product, not a dropbox Good submission UX lowers cognitive load and prevents avoidable mistakes. Nielsen Norman Group’s work on [cognitive load ](https://www.nngroup.com/articles/4-principles-reduce-cognitive-load/)and form design repeatedly shows that reducing complexity and helping users recover from errors improves completion rates. ### Explicit rights and consent capture that travel with the asset If you cannot answer “what are we allowed to do with this clip” in one minute, you don’t have an intake system. You have a file pile. ![BrandLens Video Submissions and consent management](https://brandlens.io/wp-content/uploads/2026/02/BrandLens-video-submission-consent-management-1024x573.jpg "BrandLens video submission consent management - BrandLens")BrandLens Video Submissions and consent management### A minimal metadata schema, enforced at intake You do not need a thousand fields. You need a [minimum viable schema](https://www.dublincore.org/documents/dces/) that makes the asset findable and governable. --- ## Governance and chain of custody: the part marketers ignore until it bites Governance is often framed as IT’s job. For video submissions, it is also brand risk, legal risk, and speed risk. ## Where the industry is going You can see the market converging around a few realities. First, mainstream collaboration tools keep adding “request” and “submit” features because the demand is real, but even these are fundamentally still upload into folders. At the same time, DAM and workflow platforms emphasize structured processes and metadata because they know what breaks at scale. ## The maturity ladder: from folder chaos to a real submission pipeline **Level 1: Upload and hope** – You send a link and receive files. Context, rights, and approvals live elsewhere. Search is manual, versioning is a mess, and “usable” is undefined. **Level 2: Folder rules and naming conventions** – You add folder hierarchies, file naming templates, and spreadsheets. It feels more organized, but the system still depends on humans doing everything right. **Level 3: Form plus upload** – You capture some context through a form, then collect the file. This improves metadata but can add friction. **Level 4: Designed intake system** – A submission experience with guidance, enforced metadata, and consent capture. Automated checks and a clear review queue replace opinion with states. **Level 5: Governed media pipeline** – End-to-end provenance awareness, audit logs, retention rules, and measurable KPIs. Chain of custody questions are answerable. ![Upload and Hope vs Structured Video Intake for Video Submissions](https://brandlens.io/wp-content/uploads/2026/02/Upload-and-Hope-vs-Structured-Video-Intake-1024x683.png "Upload and Hope vs Structured Video Intake - BrandLens")Two operational models for handling video submissions at scale ## KPI checklist: measure what folders hide - Time to usable clip - Completion rate - Rights completion rate - Review cycle time - Rework rate - Misdelivery and access error rate - Findability time If your organization is serious about video, the next competitive advantage is not another camera, another creator brief, or another folder. It’s an intake system that turns participation into usable assets with speed, safety, and clarity. Treat video collection like infrastructure, and everything downstream gets easier. --- ## FAQ ### What is a video submission system? A video submission system is an intake pipeline for receiving videos with clear instructions, required metadata, rights and consent capture, review states, and governance. It is designed to produce usable, searchable clips rather than simply store uploaded files. ### How can we collect video submissions without using folders or file uploads? Traditional file uploads send videos into folders that separate context, rights, and approvals from the asset itself. Modern [video submission platforms](https://brandlens.io "video submission platforms") replace that workflow with guided capture, structured metadata, and built-in consent so every clip arrives usable and organized from the start. ### What should I look for in a video submission platform? Look for guided submission UX, required metadata at intake, built-in rights and consent capture, structured review states, and auditability. If a system only stores files but does not manage context and governance, it will create operational drag at scale. ### Why are folders and uploads risky for video submissions? Folders and uploads separate context from the asset, rely on naming conventions for version control, and often push consent and rights to a later step. This creates rework, slows approvals, and introduces avoidable legal and governance risk as volume increases. ### Are video uploads through shared folders secure enough for marketing use? Shared folders are designed for storage, not governed intake. Without structured consent, audit trails, review workflows, and enforced metadata, organizations increase legal, compliance, and brand risk as submission volume grows. ### How do you scale video submissions without adding more headcount? Scaling requires automation at intake. Guided prompts, automated validation, structured review queues, and enforceable metadata reduce rework and shorten time to usable clip, allowing teams to increase output without increasing manual coordination. ![author avatar](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025.jpeg) Vahag Karayan CEO & Co-Founder As an AI pioneer and the CEO of BrandLens, Vahag Karayan helps marketers unlock the power of authentic video UGC at scale. Drawing on 20+ years of tech leadership—from advanced R&D at NASA/JPL to enterprise SaaS—he bridges the gap between complex artificial intelligence and human storytelling. Vahag is passionate about eliminating the friction of video collection so brands can effortlessly turn everyday fans into powerful advocates. [See Full Bio](https://brandlens.io/author/vahag-karayan/) [ ](https://brandlens.io/author/vahag-karayan/) [ ![social network icon](data:image/svg+xml;base64,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) ](https://www.linkedin.com/in/vahag/) **Categories:** Blog **Tags:** Video Intake System, Video Submission Platform, Video Submissions --- ### [30 Years of FIFA World Cup & Olympic Brand Activations (1994–2024)](https://brandlens.io/blog/30-years-of-world-cup-olympic-brand-activations-1994-2024/) **Published:** October 13, 2025 **Author:** Vahag Karayan **Content:** The FIFA World Cup and Olympic Games aren’t just sporting spectacles; they’re global marketing goldmines. Over the last three decades, brands have leveraged these mega-events to connect with fans, create unforgettable experiences, and push the boundaries of advertising. From Nike’s iconic commercials to Coca-Cola’s immersive fan tours, these activations reveal how creativity, technology, and fan-first thinking can amplify brand impact. ### Whether you’re a marketer looking for inspiration or a fan curious about how global brands engage audiences, this retrospective covers some of the most memorable activations and lessons from the past 30 years. ## **FIFA World Cup Marketing Activations** For fans looking for the most exciting and engaging brand activations that will surely capture your attention during the 2026 FIFA World Cup, be sure to check out [Ultimate Guide to FIFA World Cup 2026’s Most Exciting Brand Activations Fans Will Love](https://brandlens.io/blog/the-ultimate-guide-to-fifa-world-cup-2026s-most-exciting-brand-activations-fans-will-love/?utm_source=chatgpt.com), which highlights the fan-centric campaigns that will keep you cheering! Over the years, brands have creatively harnessed the global stage of the FIFA World Cup to engage with millions of fans, blending culture, football, and cutting-edge technology. Here are some of the most iconic and innovative marketing activations from past World Cups that have left a lasting impact on both the sport and the marketing world. ### **1998 – Nike “Airport” (Advertising)** Nike captured the joyful flair of Brazilian football ahead of the 1998 France World Cup. Featuring Ronaldo, Rivaldo, Romário, and Roberto Carlos juggling a football through a bustling airport to the tune of “Mas Que Nada,” the ad became a viral sensation. Eric Cantona made a cameo, adding pop-culture flair. **Why it mattered:** - **For Nike:** Elevated the brand’s association with creativity and global football culture. - **For fans:** Fun, relatable, and visually impressive, cementing the campaign in football memory. - **For the sport:** Showcased football as playful, artistic, and globally engaging. [The “Airport” campaign](https://www.youtube.com/watch?v=wP5Ye5-LES8) had a significant impact on both Nike’s brand and the global football scene. The ad contributed to a massive uptick in brand recognition, especially in key markets like Brazil, where football is deeply ingrained in the culture. It is widely considered a key moment in Nike’s long-standing relationship with football and paved the way for even more groundbreaking campaigns in subsequent World Cups. The ad’s viral success and widespread social media sharing also helped it reach millions beyond traditional advertising channels, making it one of the first viral football ads that transcended the event itself. ### **2002 – Nike “Secret Tournament” (Advertising/Experiential)** Ahead of the Korea/Japan World Cup, Nike launched the cinematic [“Secret Tournament](https://www.youtube.com/watch?v=vBy4zDLzQ-I) featuring 24 world-class players in an underground 3v3 tournament on a cargo ship. Hosted by Eric Cantona, the campaign built hype weeks in advance with teaser trailers. **Why it mattered:** - **For Nike:** $70M campaign strengthened its dominance against Adidas and drove merchandise sales. - **For fans:** A dream scenario, showcasing outrageous skills and star power. - **For the sport:** Celebrated footballers as global heroes, enhancing the sport’s entertainment value. The “Secret Tournament” was a massive success, both in terms of viewership and cultural impact. The campaign generated millions of views and widespread media coverage, helping Nike outpace Adidas in the battle for football market dominance. The ad became iconic, widely regarded as one of the best football ads ever produced. The partnership between football and entertainment flourished, as the ad’s cinematic feel pushed the boundaries of traditional sports marketing. Moreover, the campaign led to a surge in Nike product sales, with fans flocking to stores to get the same gear seen on their favorite players. The immersive nature of the campaign set a new standard for sports marketing, blending advertising with experiential elements that drew in fans and elevated the entire World Cup experience. ### **2002 – McDonald’s Player Escort Program (Fan Engagement)** McDonald’s allowed children to walk onto the pitch hand-in-hand with players, creating a heartwarming connection. By 2014, over 6,000 children had participated. **Why it mattered:** - **For McDonald’s:** Humanized the brand, aligning with family values. - **For fans:** Made matches inclusive and emotionally engaging. - **For football:** Inspired the next generation of fans. [The Player Escort Program](https://www.youtube.com/watch?v=EYXbswrpvaE) became a resounding success, not only in terms of participation but also in its broad media coverage. [Interviews with children](https://www.youtube.com/watch?v=wWvfOo3VtY0) and their families after the broadcast were featured across major news networks, further amplifying the emotional connection and reinforcing McDonald’s commitment to family values. The program’s global reach created a lasting impact, becoming one of the most memorable and heartwarming fan engagement initiatives in World Cup history. The emotional depth of the campaign led to increased brand loyalty and positive associations with McDonald’s, as it demonstrated the brand’s ability to create meaningful, unforgettable experiences for fans worldwide. ### **2006 – Hyundai “Be There With Hyundai” Slogan Contest** Hyundai invited fans to create slogans for national teams displayed on official buses. Winners received trips and tickets. **Why it mattered:** - **For Hyundai:** Linked the brand to national pride and fan passion. - **For fans:** Offered a tangible way to participate in the World Cup experience. The “Be There With Hyundai” slogan contest became a highly successful activation, with widespread participation from fans around the world. The campaign generated significant media buzz, with coverage highlighting the emotional connection between the brand, fans, and the World Cup. The contest also helped Hyundai solidify its association with football culture, reinforcing its position as a sponsor that prioritizes fan engagement and involvement. The slogan contest’s results were evident in the increased brand visibility and positive sentiment generated among football fans globally, enhancing Hyundai’s image as a supporter of sports and national pride. ### **2006 – Coca-Cola FIFA World Cup Trophy Tour (Experiential)** Coca-Cola brought the actual World Cup Trophy to 78 countries before Germany 2006, allowing fans to see it up close. **Why it mattered:** - **For Coca-Cola:** Immersive, fan-first marketing built global brand association. - **For fans:** Unique once-in-a-lifetime engagement. - **For the sport:** Democratized access to the game’s most iconic symbol. The [Coca-Cola FIFA World Cup Trophy Tour](https://www.youtube.com/watch?v=j3A_ROOjbF0) was an enormous success, with millions of fans attending events and participating in the festivities. It generated extensive media coverage, further enhancing Coca-Cola’s brand image as a major supporter of football worldwide. The campaign was seen as one of the most successful experiential marketing activations of its time, with [fans from all over the world](https://brandlens.io/blog/the-ultimate-guide-to-fifa-world-cup-2026s-most-exciting-brand-activations-fans-will-love/) sharing their experiences on social media, amplifying Coca-Cola’s visibility. ### **2010 – Coca-Cola “Wavin’ Flag” Campaign (Music & Fan Celebration)** [Partnering with K’naan, Coca-Cola created](https://investors.coca-colacompany.com/news-events/press-releases/detail/23/coca-cola-scores-global-hit-with-campaign-anthem-by-knaan-for-fifa-world-cup-sponsorship) a global anthem and integrated it into video content, fan engagement, and live stadium events. **Why it mattered:** - Embedded the brand into fan culture worldwide. - Turned passive viewers into active participants in celebrations. - Strengthened football’s emotional and cultural connection with fans. The [“Wavin’ Flag” campaign](https://www.youtube.com/watch?v=bl5IY-Jf-dk&list=RDbl5IY-Jf-dk&start_radio=1) was a massive success, both for Coca-Cola and for the World Cup. The song became a global hit, with millions of fans around the world embracing it as the soundtrack of the tournament. Coca-Cola’s TV commercials featuring the song reached billions of viewers globally, [creating a deep emotional connection with the brand](https://brandlens.io/?p=8612). The song’s viral success, coupled with fan participation in live events and social media, helped Coca-Cola increase its visibility and engagement across key markets. The campaign also significantly boosted brand sentiment, as fans associated Coca-Cola with the joy and excitement of the World Cup. The success of the “Wavin’ Flag” campaign proved that music, combined with fan celebration, could be a powerful tool for creating unforgettable brand experiences.v ### **2014 – Adidas “Brazuca” Ball Naming & Coca-Cola “Happiness Flag” (Fan Engagement)** In 2014, Adidas and Coca-Cola created two groundbreaking campaigns that deeply engaged fans and empowered them to be part of the World Cup experience. Adidas invited fans from around the world to name the official World Cup ball, leading to the selection of the name “Brazuca.” [More than 1 million fans](https://www.fifa.com/en/tournaments/mens/worldcup/canadamexicousa2026/articles/ball-balls-history) have voted to pick the name. This initiative sparked excitement and gave fans a chance to directly influence one of the most iconic symbols of the tournament. The name, reflecting Brazil’s vibrant culture, quickly became synonymous with the World Cup. ![](https://brandlens.io/wp-content/uploads/2025/10/image-24-1024x576.jpeg "image - BrandLens")Meanwhile, Coca-Cola took fan engagement to the next level with its [“Happiness Flag.”](https://investors.coca-colacompany.com/news-events/press-releases/detail/683/coca-cola-invites-the-world-to-the-opening-match-of-the-2014-fifa-world-cup-with-unveil-of-the-happiness-flag) The company created a massive 3,015 m² photomosaic flag made up of over 200,000 fan-submitted photos, visually uniting football supporters from around the globe. Fans could submit their pictures, making them part of the World Cup’s official visual celebration. The final flag was unveiled at the World Cup, creating a powerful and emotional moment of unity for fans worldwide. ![](https://brandlens.io/wp-content/uploads/2025/10/image-27.jpeg "image - BrandLens")**Why it mattered:** - Empowered fans to leave a lasting mark on the tournament. - Reinforced brand association with inclusion, participation, and global engagement. ### **2014 – McDonald’s “GOL!” Trick-Shot AR Campaign** ![](https://brandlens.io/wp-content/uploads/2025/10/image-29.jpeg "image - BrandLens")imageMcDonald’s combined viral trick-shot videos with an AR game. Fans could scan fry boxes to play virtual soccer challenges. **Why it mattered:** - **For McDonald’s:** Modernized engagement through digital innovation. - **For fans:** Interactive, playful experience at home and on the go. - **For the sport:** Highlighted grassroots skill and creativity. ### **2018 – FIFA “#RivalHug” Campaign & Budweiser “Light Up the World Cup”** FIFA encouraged rival fans to hug and share on social media, driving 26,000 posts and 221M impressions. Later, they announced [the winners](https://inside.fifa.com/tournaments/mens/worldcup/2018russia/news/rivalhug-winners-savour-world-cup-final-experience) and gained extensive coverage. Budweiser created noise-activated Red Light Cups for stadiums and fan zones worldwide. ![](https://brandlens.io/wp-content/uploads/2025/10/image-25.jpeg "image - BrandLens")**Why it mattered:** - Turned fans into active participants. - Generated global buzz and emotional connection. - Reinforced the social and cultural significance of football. ### **2019 – Nike “Dream Further” & LUNA Bar Equal Pay Bonus** In 2019, Nike launched the [“Dream Further” campaign](https://www.youtube.com/watch?v=XJbCaaujr8A) to celebrate women’s football, featuring an immersive, interactive advertisement highlighting a young girl joining football stars on the field. The ad, which was both empowering and inspiring, aimed to showcase the aspirations of young girls dreaming of following in the footsteps of their football heroes. Alongside this, LUNA Bar partnered with the U.S. Women’s National Team by funding equal pay bonuses, a bold and impactful move that aligned the brand with social justice and gender equality in sports. **Why it mattered:** - Showcased innovative approaches for women’s sports marketing. - Strengthened brand loyalty by championing fairness and inclusion. ### **2022 – Visa “Masters of Movement” & Coca-Cola Panini Digital Album** - Visa’s tech-driven fan experience turned player movements into NFT art. - Coca-Cola’s digital sticker album engaged 27M fans globally, modernizing a beloved tradition. **Why it mattered:** - Pushed the boundaries of digital fan engagement. - Encouraged participation from tech-savvy younger audiences. - Platforms like[ BrandLens](https://brandlens.io/solutions/sports-entertainment/?utm_source=chatgpt.com) show how brands can efficiently capture, manage, and showcase fan-generated content at large-scale events. ### **2023 – Nike “#LikeALioness” & Orange France “Les Bleus/Les Bleues”** Nike launched a [TikTok challenge celebrating England’s Lionesses](https://www.youtube.com/watch?v=97j5ytx5eZw), generating viral UGC. The campaign encouraged fans to join the #LikeALioness challenge by creating their own content and celebrating women’s football. This viral campaign turned fans into active participants, amplifying the visibility of women’s sports and highlighting Nike’s commitment to equality in football. For easy [UGC campaign management](https://brandlens.io/blog/how-to-collect-user-generated-content-at-scale-without-chaos/ "How to Collect User-Generated Content at Scale Without the Chaos"), you can use [BrandLens](https://brandlens.io) to efficiently capture, curate, and showcase fan-generated content at scale. [Orange France’s viral ad](https://creative.salon/articles/features/orange-france-marcel-publicis-fifa-women-s-world-cup-2023) exposed gender bias by switching clips of male and female players, emphasizing equality. **Why it mattered:** - Modernized fan participation through social and digital channels. - Reinforced brand alignment with social values and women’s sports. - For marketers seeking actionable inspiration, see BrandLens’[ Guide to FIFA 2026 Brand Activations Fans Will Love](https://brandlens.io/blog/the-ultimate-guide-to-fifa-world-cup-2026s-most-exciting-brand-activations-fans-will-love/?utm_source=chatgpt.com) for examples of engaging fan activations and innovative campaigns. ## **Olympic Games Marketing Activations** As the World Cup celebrates the global love for football, the Olympic Games represent another monumental stage for brands to engage with a worldwide audience. Like the World Cup, the Olympics showcase human achievement on a global scale, but with a broader array of sports and a focus on national pride, unity, and the pursuit of excellence. Over the years, brands have harnessed the power of the Games to create unforgettable marketing activations that transcend sports, inspire fans, and drive cultural conversations. Here are some standout marketing activations from past Olympic Games that not only captured the spirit of the event but also left a lasting impact on the marketing landscape: ### **2008 – Lenovo “Voices of the Olympic Games”** Lenovo’s [“Voices of the Olympic Games” campaign](https://www.youtube.com/watch?v=QV77N6CAvsc) provided a platform for 100 athletes to blog about their training, experiences, and life in the Olympic Village, offering fans an intimate look at the human side of the Games. By giving athletes a voice to share their personal stories, Lenovo created a unique and engaging experience that allowed fans to connect with their heroes on a deeper level. The campaign generated significant media coverage and drew millions of fans to the Lenovo platform, where they could engage with athletes through blog posts, comments, and videos. Lenovo’s integration with the Olympic Games created a strong association between the brand and the global celebration of human achievement. The initiative also fostered a sense of community among fans, making them feel more connected to the athletes and the Games. As a result, Lenovo’s brand awareness and perception soared, and the campaign became a case study in effective digital and experiential marketing during the Olympics. ### **2008–2012 – Visa “Go World” Global Cheer Campaign** Fans submitted cheers via social media, many featured in TV ads, directly amplifying engagement and brand visibility. The campaign achieved massive success, with thousands of fan-submitted cheers, creating a viral wave of user-generated content across social media platforms. Visa’s TV ads with fan cheers helped to amplify brand visibility, generating millions of impressions globally. The campaign also increased Visa’s brand affinity, as fans felt they were an integral part of the Olympic Games. ![](https://brandlens.io/wp-content/uploads/2025/10/image-4.png "image - BrandLens")### **2012 – P&G “Thank You, Mom”** Celebrated the mothers behind Olympians with heartfelt ads, experiential activations, and social campaigns. The “Thank You, Mom” campaign became one of the most successful and memorable Olympic marketing initiatives. It generated widespread media attention and became an emotional talking point for audiences, increasing P&G’s emotional brand connection with consumers. The campaign resulted in high engagement on social media, millions of views of the ads, and substantial increases in brand loyalty. It was hailed as a prime example of using emotional storytelling to build a connection with consumers and drive sales. ### **2012 – Nike “Find Your Greatness”** Ambush marketing campaign highlighting ordinary athletes worldwide, encouraging everyone to achieve their potential. [The “Find Your Greatness” campaign](https://www.youtube.com/watch?v=WYP9AGtLvRg) sparked a global conversation about personal achievement and empowerment. While it wasn’t an official Olympic campaign, it captured attention worldwide through digital and social media, generating millions of views and widespread discussion. The campaign reinforced Nike’s position as a leader in sports marketing and helped the brand deepen its connection with everyday athletes, broadening its appeal far beyond the Olympic Games. ### **2016 – Under Armour “Rule Yourself”** Showcased Michael Phelps’ intense training regimen, inspiring fans with authenticity and dedication. The “Rule Yourself” campaign was one of Under Armour’s most successful, drawing significant attention across social media platforms and digital channels. The ad, which became a viral sensation, reinforced Under Armour’s image as a brand for serious athletes. Phelps’ personal story resonated deeply with fans, increasing Under Armour’s brand loyalty and driving sales, especially during the Olympics. The campaign helped Under Armour gain significant traction in the competitive sportswear market, particularly among consumers who valued dedication and authenticity. ![](https://brandlens.io/wp-content/uploads/2025/10/image-26.jpeg "image - BrandLens")### **2018 – Intel Drone Light Show (PyeongChang)** During the 2018 PyeongChang Winter Olympics, [Intel set a Guinness World Record](https://www.intc.com/news-events/press-releases/detail/172/intel-drone-light-show-breaks-guinness-world-records-title) with a stunning drone light show featuring 1,218 drones during the opening ceremony. This breathtaking visual display merged technology and art, showcasing Intel’s innovative capabilities while adding a futuristic dimension to the Olympic Games. The drone light show received massive global attention, with millions of viewers watching in awe during the opening ceremony. It garnered extensive media coverage and became a viral moment on social media, boosting Intel’s visibility and reinforcing its association with technological innovation. ![](https://brandlens.io/wp-content/uploads/2025/10/image-28-1024x576.jpeg "image - BrandLens")### **2020 – Airbnb Olympian Online Experiences** During the COVID-19 pandemic, [Airbnb launched the “Olympian Online Experiences” campaign](https://www.google.com/search?client=safari&sca_esv=3c279df0b7b3557b&rls=en&udm=2&fbs=AIIjpHxU7SXXniUZfeShr2fp4giZ1Y6MJ25_tmWITc7uy4KIeqDdErwP5rACeJAty2zADJjYuUnSkczEhozYdaq1wZrEpAyvq_nCZZSdNL3a_zWXEwuKsmBoTyq3r5N_ZnXIM92sYcoPmdO81Hh-DHY0yag0GkintSQaKjjeZ264iKVVFw_Ai_ulugD6vG9GEWMt0v8R8e65FqKWSfNheY_XjOvZ8vHSfg&q=2020+%E2%80%93+Airbnb+Olympian+Online+Experiences&sa=X&ved=2ahUKEwiVmMK86LeQAxW2BNsEHfYmJXAQtKgLegQIEhAB&biw=1062&bih=638&dpr=2), providing fans with a chance to connect virtually with Olympians. These interactive online sessions allowed fans to learn from their favorite athletes, hear about their personal journeys, and engage in live, personalized experiences. From cooking classes with Olympic chefs to fitness sessions led by Olympians, these virtual experiences brought fans closer to the Games during a time when physical events were not possible. The “Olympian Online Experiences” campaign achieved impressive results, with Airbnb successfully [engaging fans in a time when traditional Olympic events](https://brandlens.io/case-study/event-engagement-with-brandlens/) were either canceled or held without spectators. The virtual sessions drew widespread media attention and created a sense of global unity as fans connected with Olympians from the safety of their homes. Over 30 years, brands have used creativity, technology, and social connection to turn sporting events into global marketing stages. From Nike’s playful World Cup ads to Coca-Cola’s immersive Trophy Tours and Panini albums, these campaigns show the evolving ways brands engage fans, inspire participation, and leave lasting impressions. For marketers, the lesson is clear: the best activations focus on fans first, blending storytelling, technology, and inclusivity to create unforgettable experiences. ![author avatar](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025.jpeg) Vahag Karayan CEO & Co-Founder As an AI pioneer and the CEO of BrandLens, Vahag Karayan helps marketers unlock the power of authentic video UGC at scale. Drawing on 20+ years of tech leadership—from advanced R&D at NASA/JPL to enterprise SaaS—he bridges the gap between complex artificial intelligence and human storytelling. Vahag is passionate about eliminating the friction of video collection so brands can effortlessly turn everyday fans into powerful advocates. [See Full Bio](https://brandlens.io/author/vahag-karayan/) [ ](https://brandlens.io/author/vahag-karayan/) [ ![social network icon](data:image/svg+xml;base64,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) ](https://www.linkedin.com/in/vahag/) **Categories:** Blog --- ### [How to Collect UGC Videos Without Apps](https://brandlens.io/blog/how-to-collect-ugc-videos-without-apps/) **Published:** September 3, 2025 **Author:** Vahagn Khachikyan **Content:** If you still make customers download an app just to record a quick testimonial or event moment, you’re losing most of them. In 2026, the winning move is browser-based, app-free user-generated content (UGC) video capture that works instantly from a link or QR code. Below, you’ll get a complete, practical playbook: what app-free looks like, how to run it, where it wins, and how BrandLens makes the whole thing effortless. ## **Why “No App” UGC Collection Is the Future** UGC is powerful yet most brands quietly sabotage participation with one small request: “Please download our app first.” That extra step breaks the moment. People are busy, on mobile, and wary of permissions. In fact, in a convenience-first world, if participants must install anything new, a large share will bounce. The fix is simple: collect UGC videos without the app. Instead of forcing a download, give people a browser-based UGC video recorder that opens instantly from a link or QR code. They tap, record, submit: done. With UGC submission without a download, you reduce friction, increase completion rates, and capture better stories faster. That’s exactly what BrandLens is built for: to enable [app-free UGC video collection at scale](https://brandlens.io/how-it-works/) in minutes. Explore our platform that provides the ability to create [real stories with no apps, no friction.](https://brandlens.io/) ## **Why Apps Kill UGC Participation** App-based UGC sounds good on paper, but in real life, it creates drop-off: - **Slow Downloads:** Storage anxiety, “I don’t want another app for one video”. - **Privacy Concerns:** Permissions pop-ups feel risky. - **Complicated UX:** Logins, profiles, verification codes. - **App Fatigue:** Too many installs for one-off actions. What do users actually want? A mobile-first UGC video capture experience that feels native to the phone camera: click, record, and submit. A no-install UGC solution respects the moment, especially in retail, hospitality, events, and post-purchase flows, so you don’t lose the story to friction. Imagine this: a shopper at the register wants to leave a 15-second [video thank-you](https://brandlens.io/blog/wedding-registries-gen-zs-quiet-weddings-micro-budgets-and-the-new-rules-of-thank-you-videos/). If you make them download an app first, you’ve just turned a “yes” into a “maybe later.” That’s a lost testimonial, a lost micro-moment of trust, and a lost asset for your product page. With frictionless [UGC campaign tools](https://brandlens.io/blog/how-to-collect-user-generated-content-at-scale-without-chaos/ "How to Collect User-Generated Content at Scale Without the Chaos"), you keep momentum. Human-friendly design beats heavy software every time, and that’s the psychology of why people participate and share. For a deeper dive into why authentic, low-friction content wins attention and trust, see our take on the [examples of authentic, low-friction UGC in action](https://brandlens.io/blog/psychology-of-ugc-why-people-love-it/). ## **c** ![App-Free UGC Collection](https://brandlens.io/wp-content/uploads/2025/09/App-Free-UGC-Collection.jpg "App-Free UGC Collection - BrandLens")Here’s the simple path modern brands use today: 1. **Share a Link or QR Code** Participants scan or tap from anywhere: email, SMS, packaging, a table tent, a jumbotron, or a post-purchase page, and land on a branded capture screen that works instantly on mobile. No logins. No downloads. UGC submission without download means they’re recording within seconds. 2. **Capture with Guardrails** Prompts on screen guide the take (“Tell us how you use it,” “Show the unboxing,” “React to this clip”). You can include consent flows, brand colors, and time limits to keep quality high and content safe. 3. **Auto-Organize and Route** Submitted clips land in your library in real time for review, auto-tagging, and sorting: ready for your social team, product pages, and ads. You can also spin up shareable TikTok-style galleries or enable lightweight voting when appropriate. 4. **Reuse Everywhere** Drop curated videos into product detail pages (PDPs), emails, reels, event screens, and internal decks. The fastest path to content at scale is removing every extra tap between the idea and the submit button. Here are example flows you can launch today: - **Product Page CTA:** “See it in action? Add your video review.” - **Post-Purchase Email:** “Got 30 seconds? Tell us what you think.” - **On-Site Event QR:** “Leave a message, enter to win.” This is how fast UGC video collection feels when you move to the browser. You’re not just eliminating friction; you’re making participation feel familiar, like using the native camera. For implementation tips across creative and production, see [seamless UGC video collection workflows](https://brandlens.io/blog/how-to-integrate-ugc-into-your-video-production-workflow/). ## **How BrandLens Powers App-Free Collection** No downloads. No friction. Just human-first technology. BrandLens is a browser-based UGC video recorder purpose-built to help brands collect, moderate, and publish authentic video stories without asking anyone to install a thing. Here’s what you get: - Responsive, link-based capture with branded prompts and overlays (lip-sync, side-by-side reactions, voiceovers, timed prompts, and more). - Real-time moderation with approvals before anything goes public. - Auto-tagging and sorting for speed at scale. - Flexible sharing with embeddable galleries, optional downloads, and even lightweight voting. Campaign setup is straightforward: from landing page to camera interface to thank-you page, all branded, all within minutes. That means you can launch a pilot this afternoon and expand to multi-market activations tomorrow. This is where it shines: - **Events and Experiential:** Capture live reactions, predictions, and fan moments from a QR code in the venue. - **Testimonials and Reviews:** Collect product stories that feel real, not scripted. - **Creator or Influencer activations:** Standardize prompts and approvals across hundreds of contributors, no app needed. BrandLens is used across retail, entertainment, sports, healthcare, education, and corporate communications; it’s flexible enough for a 1-day activation or an always-on pipeline that feeds your site, socials, and ads. If you’re building a repeatable process, this primer on [simplified UGC content pipelines](https://brandlens.io/blog/4-things-to-know-before-managing-your-first-ugc-project/) will help. Planning an activation? Steal ideas from our blog on [interactive, mobile-first UGC storytelling for events](https://brandlens.io/blog/event-activations-with-interactive-videos-how-ugc-can-amplify-the-impact/). ## **Tips to Boost UGC Participation Without an App** ![Boost UGC Participation Without an App](https://brandlens.io/wp-content/uploads/2025/09/Boost-UGC-Participation-Without-an-App.jpg "Boost UGC Participation Without an App - BrandLens")If you’re shifting from an app to the browser, these tactics multiply results: 1. **Make the Ask Crystal Clear:** “Tell us what you think” outperforms “Upload your video.” Give a single, vivid prompt and keep it short. 2. **Show Visual Examples:** Include one or two sample clips or a GIF of “what great looks like.” Modeling reduces hesitation and boosts quality. 3. **Offer Incentives or Recognition:** From surprise merch to public shoutouts, a little appreciation fuels participation. 4. **Send Reminders:** Use email or SMS nudges and in-product banners. A polite follow-up 24-72 hours later rescues near-misses. 5. **Close the Loop with Gratitude:** A branded thank-you screen or montage recaps encourages repeat submissions. All of this stacks with no-install UGC solutions. The easier you make it, the more people jump in and the better the stories. For budget-savvy ways to scale creative, check out our guide on [how to get UGC without breaking your budget or process](https://brandlens.io/blog/how-to-create-budget-friendly-branded-video-content-with-brandlens/). ## **Who Benefits Most from App-Free UGC Collection?** - **E-Commerce and Retail:** Post-purchase capture, unboxing, and try-ons that feed PDP galleries and ads within hours. - **Gifting and Consumer Packaged Goods (CPG):** Personal stories and reactions at the moment of opening, perfect for packaging QR codes. - **Beauty and Fashion:** Before and after routines, styling tips, and authentic demos filmed vertically in seconds. - **Hospitality and Events:** Live attendee reactions, challenges, and “finish this moment” prompts via venue QR codes. - **Legal and Testimonials:** Human, unscripted client stories recorded safely with approvals before publishing. Across these verticals, the shared requirement is zero-friction video collection: fast, familiar, mobile-first, and trustworthy. Want to see how CPG brands use ongoing, app-free collection for evergreen social proof? Dive into our solution for [consumer packaged goods](https://brandlens.io/solutions/consumer-packaged-goods/). For creator-style try-ons and routine demos, explore the advantages [beauty and fashion](https://brandlens.io/solutions/beauty-and-fashion/) brands get with Brandlens. ### **Real-World Inspiration** - [**Hershey’s Personalized Gifting**](https://brandlens.io/case-study/hersheys-kisses-with-personalized-videos/)**:** QR on packaging, customer records a heartfelt message, instantly attached to the gift. - **Dartmouth Health Employee Messages:** Staff record appreciation clips; app-free flow makes participation easy across departments. - [**UCLA Community Intros**](https://brandlens.io/case-study/ucla-mba-discovery-campaign/)**:** New students submit short video intros and view them in a gallery, no logins, no apps. ### **Ditch the App, Keep the Story** You don’t need an app to collect incredible UGC; you need the right, app-free flow. When people can tap a link, record, and submit in under a minute, participation climbs, content gets more authentic, and your team ships faster. Browser-based video collection isn’t just easier; it’s how modern brands win trust and fill every channel, PDPs, emails, reels, and ads, with real voices. BrandLens makes app-free content submission seamless, from prompts and consent to moderation, galleries, and reuse across your stack. Want to see it in action and launch in hours, not weeks? Book a live walkthrough and leave with a ready-to-run flow. Want to launch an app-free UGC campaign in minutes? [Request a demo](https://brandlens.io/how-it-works/) with BrandLens, and we’ll tailor the capture prompts, consent, and galleries to your use case, retail, events, testimonials, and beyond. ![author avatar](https://secure.gravatar.com/avatar/68395e8cd4426373630f53e740ea64e1381d54b22e3084b49597a42e3182ffdb?s=300&d=mm&r=g) Vahagn Khachikyan Video Visionary [See Full Bio](https://brandlens.io/author/vahagn-khachikyan/) [ ](https://brandlens.io/author/vahagn-khachikyan/) **Categories:** Blog --- ### [How User-Generated Content is Transforming Brand Marketing in 2026](https://brandlens.io/blog/how-user-generated-content-is-transforming-brand-marketing/) **Published:** December 20, 2024 **Author:** Lana Petrosyan **Content:** User-generated content (UGC) is redefining how brands engage with audiences. From the virality of short-form videos to the seamless scalability of video collection, UGC is reshaping the rules of brand storytelling, empowering consumers to become co-creators of content. This shift is more than a trend; it’s a transformation in how businesses connect, engage, and grow. ## The Rise of User-Generated Content in Modern Marketing UGC is not new, but its relevance has skyrocketed in the age of social media and content platforms. Today, over 90% of consumers find UGC more authentic and trustworthy than traditional advertising, according to industry reports. Platforms like TikTok, Instagram Reels, and YouTube Shorts have amplified the potential of short-form videos, giving users creative freedom to showcase their experiences with brands. In 2025, businesses that incorporated UGC into their marketing strategies saw a 20% increase in customer engagement compared to those that relied solely on branded content. Furthermore, 79% of people say user-generated content significantly impacts their purchasing decisions, underscoring its influence on consumer behavior. Sean Glatzer, in his article [“The Power of User-Generated Content”](https://medium.com/@seanglatzer/the-power-of-user-generated-content-turning-customers-into-brand-advocates-in-2024-b2e278edfcb7), highlights how UGC fosters brand advocacy. When customers become contributors, their authentic voices build trust and community around a brand. This is why companies are shifting their focus from polished, expensive campaigns to raw, real content created by their audiences. ## Why Short-Form Videos Dominate Short-form videos are the crown jewel of UGC. They are engaging, digestible, and perfect for mobile-first audiences. The average attention span of a viewer is just eight seconds, making these bite-sized pieces of content ideal for capturing and retaining interest. Here are three key reasons why short-form videos excel: 1. Authenticity: Unlike traditional ads, short-form videos are relatable and resonate more with audiences. They showcase real people using real products in real situations. 2. Engagement: With features like challenges, duets, and reactions, platforms enable users to interact creatively, sparking a viral loop of engagement. 3. Scalability: Brands can collect thousands of short-form videos from diverse demographics without extensive resources, thanks to tools like QR codes and template-based video guides. Short-form videos account for 68% of all online video views, making them a dominant force in digital marketing. On TikTok alone, the average user spends 52 minutes per day engaging with these videos. ![Friends creating user-generated content on mobile phones.](https://i0.wp.com/brandlens.io/wp-content/uploads/2024/12/Blog-post-banners-7-300x169.webp?resize=492%2C277&ssl=1 "- BrandLens") ### The Challenge of Scalability in UGC Campaigns While UGC is impactful, managing it at scale poses unique challenges. These include: - **Content Quality:** Ensuring user-created videos meet brand standards. - **Rights Management:** Securing permissions for reuse while respecting creator ownership. - **Curation:** Sorting through vast volumes of content to identify what aligns with campaign goals. This is where scalable video collection platforms like BrandLens come into play. BrandLens simplifies UGC campaigns by providing organizations with customizable video templates that guide users through the content creation process. By embedding QR codes or sharing links, brands can collect high-quality videos with ease, empowering creators without requiring them to download an app. ### How Brands Leverage UGC for Marketing Success Brands across industries are adopting UGC to drive engagement and authenticity. Here are a few standout examples: #### 1. **Retail: Creating Shoppable Moments** Fashion and beauty brands like Glossier leverage UGC by showcasing real customers using their products. These videos not only build trust but also inspire purchase decisions. Integrating short-form UGC into shoppable ads allows viewers to click and buy instantly. #### 2. **Events: Capturing Experiences at Scale** Major events and festivals use UGC platforms to capture attendees’ experiences. For instance, concert organizers encourage fans to upload videos of their favorite moments, which are then curated into highlight reels shared across social media. #### 3. **Hospitality: Showcasing Real Experiences** Hotels and travel companies are turning to UGC to highlight authentic customer experiences. A short video of a guest enjoying a resort’s amenities carries more weight than a scripted ad, influencing potential travelers. #### 4. **FMCG: Building Everyday Connections** Consumer goods brands like Hershey’s have embraced UGC for personalized gifting campaigns. With BrandLens, for instance, consumers could attach unique video messages to their chocolate boxes, turning simple purchases into memorable moments. ![brand marketing: phones in people's hands](https://i0.wp.com/brandlens.io/wp-content/uploads/2024/12/Blog-post-banners-6-300x169.webp?resize=495%2C279&ssl=1 "- BrandLens") ### The Role of Technology in UGC Campaigns Innovative technology is at the heart of scalable UGC. Brands now have access to tools that: - **Provide On-Screen Instructions:** Guided prompts help users create professional-looking videos effortlessly. - **Simplify Distribution:** QR codes and shareable links make content submission straightforward and accessible. - **Automate Curation:** AI-driven platforms categorize and tag videos, ensuring that brands can easily find and repurpose the best content. BrandLens, for example, allows organizations to integrate these features seamlessly. Its on-template video capture technology ensures high-quality output while maintaining the creator’s authenticity. This creates a win-win situation for both brands and users. ### Measuring the ROI of UGC The success of UGC campaigns can be measured through several metrics: - **Engagement Rates:** Higher likes, shares, and comments indicate successful audience interaction. - **Conversion Rates:** Videos with authentic user testimonials drive more sales than traditional ads. - **Content Volume:** A steady stream of UGC indicates strong brand loyalty and community involvement. - **Cost Savings:** UGC eliminates the need for high-budget productions while delivering impactful results. According to studies, brands that adopt UGC see a 29% higher web conversion rate compared to those that don’t. Additionally, UGC-based ads have a 4x higher click-through rate than traditional ads. ### Best Practices for Successful UGC Campaigns To maximize the impact of UGC, brands should follow these best practices: 1. Set Clear Goals: Define what you want to achieve—be it engagement, conversions, or brand awareness. 2. Incentivize Participation: Offer rewards, recognition, or incentives to encourage users to create content. 3. Provide Guidelines: Use tools to offer on-screen instructions, ensuring consistency in video quality and messaging. 4. Respect User Rights: Clearly outline how submitted content will be used and seek permissions. Leverage 5. Analytics: Track and analyze performance to refine future campaigns. ### The Future of UGC As we move deeper into 2026 and 2027, UGC is set to become even more integral to brand strategies. The growing adoption of AI and AR technologies will enable users to create immersive and interactive videos. Meanwhile, platforms like [BrandLens](https://brandlens.io/) will continue to drive scalability, ensuring that brands can harness the full potential of UGC without the usual bottlenecks. In a world where authenticity and connection are paramount, user-generated content is no longer optional. It’s the bridge between brands and their communities, transforming passive consumers into active advocates. ![author avatar](https://secure.gravatar.com/avatar/aef09a35d85413baa40a27b5416d081be468968df546f37ecd14417d258c98bd?s=300&d=mm&r=g) Lana Petrosyan Customer Success Manager [See Full Bio](https://brandlens.io/author/lana/) [ ](https://brandlens.io/author/lana/) **Categories:** Blog --- ### [5 Benefits of Crowdsourcing for Your Content Strategy](https://brandlens.io/blog/5-benefits-of-crowdsourcing-for-your-content-strategy/) **Published:** May 30, 2025 **Author:** Vahag Karayan **Content:** For years, brands controlled every word of their marketing. Every script. Every image. Every frame. That model is breaking down. Today, the most trusted brand stories are not created in boardrooms. They come from customers, fans, and communities. This shift has pushed crowdsourcing from an experimental tactic into a core marketing strategy. It’s becoming a key part of how modern brands communicate. At its heart, it means inviting your audience, customers, and creators beyond your team to help shape your content. Think along the lines of customer videos, social challenges, or collaborative stories. In a time when polished ads often feel disconnected, people crave content that’s real and relatable. That’s why user-generated content (UGC), influencer collaborations, and community-led storytelling are taking center stage. According to [Nielsen](https://www.nielsen.com/insights/2012/consumer-trust-in-online-social-and-mobile-advertising-grows/), 92% of people trust content from peers over traditional advertising. And Edelman’s Trust Barometer reinforces that authenticity is now a top currency in brand value. More and more brands are jumping on board for [crowdsourced content marketing](https://www.zilliondesigns.com/content-marketing), using everything from product testimonials to creative challenges to build trust and stay agile, all while tapping into the creativity of their communities through collaborative content creation. As a video co-creation platform, we allow brands to gather video content using simple, guided prompts: no apps or complicated setups needed. Whether you’re launching a new product or running a community campaign, BrandLens turns everyday users into powerful content creators. ## What Is Crowdsourcing in Marketing? Crowdsourcing in marketing means inviting customers, fans, and communities to help create content, ideas, or campaigns for a brand. This can include: - Customer video testimonials - Social media challenges - Product reviews and unboxings - Creative community campaigns Instead of relying only on internal creative teams, brands tap into the perspectives and creativity of real users. ## **Benefit 1: Access to Diverse Perspectives and Creativity** ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXfqujE1pFDLneq0JJUZY94DHDgZ10L8JQw2A9-JZHhlgLbOepwMUI4X8RpQRZ1eY5LqGa-D-9vUjLOXEAazuWeARYsfwKqlLOuwwlCNU2RYQCWc9-2nNAJ6vJkuxDvXbun5unJEuQ?key=GIzWy_hhRP62h3LMDd6KZA)One of the best parts of crowdsourcing is the diversity it brings. It’s one of the most valuable UGC strategy benefits. Your internal team might know your product inside out, but it’s your customers who bring their own flavor: unique experiences, different backgrounds, and fresh takes that resonate with wider audiences. [Harvard Business Review](https://hbr.org/2016/11/why-diverse-teams-are-smarter) pointed out that diverse teams make smarter decisions and spark more creativity. That applies directly to content as well. The result? More vibrant, inclusive storytelling. In [retail and eCommerce](https://brandlens.io/solutions/retail-and-ecommerce/), shoppers can share styling tips or unboxing moments that feel more authentic than scripted ads. At events, creators can document their experiences through their own cultural lens. This is widely used in experiential marketing agencies. Influencer campaigns come alive with contributions that feel natural, not forced. With BrandLens, brands can set up prompts like “What’s in Your Bag?” or “Complete This Video” to inspire creative responses and uncover stories they’d never script in-house. This makes collaborative content creation not only possible but also powerful. In fact, [this video co-creation guide](https://brandlens.io/blog/the-power-of-video-co-creation-how-brands-and-consumers-can-build-content-together/) breaks down how brands and consumers can team up to create content together, while this article dives into [why people actually want to be part of the process](https://brandlens.io/blog/why-consumers-want-to-be-involved-building-trust-through-collaborative-content/). ## **Benefit 2: Enhanced Authenticity and Trust** UGC consistently outperforms traditional media when it comes to trust. A staggering 92% of people say they trust it more, according to Nielsen. [Edelman’s research](https://www.edelman.com/trust/2024/trust-barometer/special-report-trust-at-work) also shows that peer voices carry more weight than CEOs or brand reps. This trust-building works across the board: - - Law firms use real testimonials to showcase client success stories. - Online stores add customer videos directly on product detail pages (PDPs) - Service providers feature clips from happy clients to highlight quality and dependability. BrandLens helps guide contributors with on-screen prompts that make the recording process simple and comfortable, while still keeping the content authentic and unscripted. More and more brands are waking up to the fact that [raw, unpolished user-generated content](https://brandlens.io/blog/real-is-the-new-viral-why-brands-are-embracing-unpolished-ugc/) is what’s going viral these days. It’s not just about looking real, it’s about being real. [Consumer-generated content (CGC)](https://brandlens.io/blog/what-is-a-ugc-creator/) is quickly becoming a cornerstone for building trust. Just take a look at these legal testimonials; they’re packed with genuine, unscripted success stories that resonate far more than any polished ad ever could. ## **Benefit 3: Scalable Content Production** Content teams are constantly being asked to do more, faster. But high-quality production eats up time and budget. Video crowdsourcing changes the game for marketing. By activating fans, customers, and even employees, brands can collect meaningful content quickly and affordably. The Content Marketing Institute highlights this as a major trend scaling creative output by engaging the crowd. Here’s how that might look: - - - [Travel and hospitality brands](https://brandlens.io/solutions/travel-hospitality/) are gathering vacation clips from real guests. - Companies are asking for [employee engagement](https://brandlens.io/solutions/employee-engagement/), like sharing onboarding stories or internal kudos. - Brands running community campaigns with repeatable formats like “React to This” or “Be a Commentator.” This article on [employee-generated content](https://brandlens.io/blog/employee-generated-content-explained/) shows how team members can step up as authentic, impactful storytellers from within the organization. ## **Benefit 4: Stronger Community Engagement and Loyalty** ![Community Engagement and Loyalty](https://brandlens.io/wp-content/uploads/2025/06/Community-Engagement-and-Loyalty.jpg)What happens when your audience helps shape your story? They become part of it. And that’s how loyalty starts to deepen. This is one of the biggest co-created content advantages. Psychologists say participation builds ownership and emotional connection. Sprout Social even found that community-driven engagement leads to more meaningful relationships and lasting loyalty. Real-world examples: - - - Influencer marketing agencies are inviting fans to join duet challenges. - - Media brands like [sports and entertainment](https://brandlens.io/solutions/sports-entertainment/) are remixing fan reactions into official content. - - Retailers are showcasing customer hacks and style tips. BrandLens prompts like “What makes you a fan?” or “Tell us your story with a certain brand” spark these interactions naturally, turning casual followers into passionate participants. You can explore why participation drives loyalty and how collaborative content builds trust by checking out these insightful reads. ## **Benefit 5: Future-Proofing Your Content Strategy** Marketing will keep evolving, but the need for real, flexible, and relatable content isn’t going anywhere. Crowdsourcing helps brands stay agile and relevant in a shifting landscape. With the rise of micro-influencers, AI tools, and short-form video, content strategies need to move fast. Crowdsourcing gives brands the flexibility to experiment, adapt, and deliver without missing a beat. [Wistia’s Video Marketing in 2026](https://wistia.com/learn/marketing/video-marketing-statistics) predicts that user-first videos will outperform polished campaigns on both engagement and retention. Nielsen agrees; real, peer-made content is what audiences trust the most. eCommerce is already embracing this with [shoppable videos](https://www.moast.io/products/shoppable-videos) created by users themselves. And with a tool like BrandLens, you can keep up as trends shift, without losing that personal touch. eCommerce brands are already tapping into UGC to power shoppable video experiences that boost conversions. At the same time, Consumer Packaged Goods (CPG) companies are turning to user-submitted reviews, recipe demos, and lifestyle content to keep their products front and center in a noisy marketplace. Curious how UGC stacks up against automated content? [This side-by-side comparison](https://brandlens.io/blog/user-generated-content-ugc-vs-ai-generated-content-a-comprehensive-comparison/) lays it all out. And if you’re diving deeper into the creator economy, [this piece unpacks what UGC really means](https://brandlens.io/blog/the-real-definition-of-ugc-beyond-influencers-and-creators/) beyond just influencers. ### **Case Study Spotlight: UNICEF and the Power of Real Stories** To see the impact of crowdsourced content in action, take a look at the recent [collaboration between UNICEF and BrandLens](https://brandlens.io/case-study/unicef-and-brandlens-share-real-breastfeeding-stories/). In honor of National Breastfeeding Month, UNICEF set out to create a campaign that went beyond the usual educational brochures. It focused on the real-life stories of parents. #### **What They Did:** - - - UNICEF launched a video co-creation campaign - Parents were invited to share their breastfeeding journeys, both the highs and the challenges - The experience was made simple and accessible with mobile-friendly prompts and no app required. #### **The Results:** - - - A powerful library of heartfelt, diverse video stories was created - The content felt genuine and deeply human, resonating with a wide audience - Emotional connection led to increased shares, organic engagement, and positive sentiment across UNICEF’s social channels. #### **Why It Mattered:** - - - The campaign did more than just inform. It amplified underrepresented voices and fostered a sense of community and solidarity among parents - It opened the door to honest conversations around maternal health, helping to normalize and destigmatize the topic - Most importantly, it built trust, a critical component of effective public health messaging. #### **How BrandLens Helped:** - - - Simplified the collection of UGC with easy, guided prompts. - Enabled UNICEF to curate and repurpose authentic stories into a meaningful educational resource. - Provided a scalable, flexible solution for community-powered storytelling. This case highlights how video crowdsourcing isn’t just for commercial brands. It’s a powerful tool for any organization looking to make a real impact through authentic, human-driven content. Let’s wrap it all up. Crowdsourcing isn’t a short-term trick but a smart, sustainable strategy. From building trust and boosting creativity to scaling quickly and future-proofing your efforts, the benefits are clear. Platforms like BrandLens take the guesswork out of the process, giving brands the tools to work with their communities in meaningful, scalable ways. Whether you’re collecting reviews, running a challenge, or telling a shared story, it’s easier than ever to create content that connects. Organizations looking to simplify [video crowdsourcing](https://brandlens.io) without operational complexity are increasingly turning to guided video submission systems like BrandLens. ![author avatar](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025.jpeg) Vahag Karayan CEO & Co-Founder As an AI pioneer and the CEO of BrandLens, Vahag Karayan helps marketers unlock the power of authentic video UGC at scale. Drawing on 20+ years of tech leadership—from advanced R&D at NASA/JPL to enterprise SaaS—he bridges the gap between complex artificial intelligence and human storytelling. Vahag is passionate about eliminating the friction of video collection so brands can effortlessly turn everyday fans into powerful advocates. [See Full Bio](https://brandlens.io/author/vahag-karayan/) [ ](https://brandlens.io/author/vahag-karayan/) [ ![social network icon](data:image/svg+xml;base64,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) ](https://www.linkedin.com/in/vahag/) **Categories:** Blog --- ### [The Psychology of Receiving: Why Short-Form Video Notes Boost Gift Impact and Repeat Purchases](https://brandlens.io/blog/the-psychology-of-receiving-why-short-form-video-notes-boost-gift-impact-and-repeat-purchases/) **Published:** October 23, 2025 **Author:** Gurgen Martikyan **Content:** Your friend or significant other doesn’t remember the $49.99 gift. They remember the 18-second video, “Hey, this is for you,” that plays when they open the box. That tiny video is the difference between a purchase and a relationship, between “thanks” and customer loyalty. ![](https://brandlens.io/wp-content/uploads/2025/10/image-19-1024x682.jpeg "image - BrandLens")If you’re leading growth in eCommerce, retail, consumer packaged goods (CPG), restaurants, or gifting marketplaces, you must know that the “what” of a gift isn’t the differentiator anymore; it’s the “how.” In 2025, the most-loved gifts are about feelings. And nothing delivers fast, human feeling like a 10-30 second video note that plays at unboxing. In this article, we’ll unpack the science of why short-form video lifts customer loyalty, how user-generated content (UGC) video notes supercharge retention marketing, and the practical steps to launch a video gifting strategy that scales without adding friction. ## **A Shift in Gifting Psychology** The biggest shift in gifting is perception. Across U.S. retail, consumers crave [experiences that feel intimate, thoughtful, and human](https://dmexco.com/stories/3-2-1-next-short-form-video-is-king-in-marketing/). They want video-powered customer delight that turns a delivery into a micro-moment with meaning. Short-form video is the format built for that job: fast, mobile-native, and emotionally efficient. Industry trackers and brand studies continue to show that short clips dominate feeds and attention; short-form now sets the pace for short-form video engagement across major platforms and product categories. ### **Why Does This Matter at Receiving?** Because the unboxing moment is a high-arousal state: the recipient is already primed for surprise. A 10-30 second video note, recorded by the sender or your brand, lands as a social cue from a real human face and voice. It’s the modern thank-you card, only faster and more personal. When brands place a scannable code on a card or inside the packaging, and a warm, selfie-style video plays instantly, the product becomes a story, and stories stick. Let’s take a look at [Think with Google](https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/youtube-unboxing-videos-watch-time/), Google’s research and insights hub for marketers. They have documented the cultural pull of unboxing content for years; people don’t just watch, they share. According to them, the amount of time people have spent watching unboxing videos just on their phones is the equivalent of watching the holiday classic “Love Actually” more than 20 million times. ![Influencer generated content](https://brandlens.io/wp-content/uploads/2025/10/image-22-1024x682.jpeg "Influencer generated content - BrandLens")Call it strategic empathy. In 2025, how a gift is delivered can matter more than what’s inside. Short-form videos at unboxing help brands express emotional marketing in seconds, making the recipient feel seen, an economic moat in an era of comparison shopping and brand promiscuity. We’ll explore the science behind these micro-moments, why they lift customer loyalty, and how to deploy them as part of a measurable retention marketing program that drives repeat sales. ## **Why Short-Form Video Taps Into Emotional Psychology** Curious about how our brain reacts to the outer world? Let’s dive in: - **Humans are Tuned for Faces and Voices:** Decades of [cognitive neuroscience](https://www.sciencedirect.com/science/article/pii/S0149763424000034) show specialized brain regions, like the fusiform system for faces and superior temporal regions for voices, prime us to rapidly decode social signals. When a recipient scans a code and a real human speaks to them, that signal rides privileged neural pathways for attention and social meaning. That’s one reason short, selfie-style clips “land” more reliably than long, polished brand videos at the point of unboxing. - **Emotion, Surprise, and Memory Work Together:** Compelling narratives and authentic social moments can increase empathic response; research has linked engaging stories to [oxytocin dynamics](https://pmc.ncbi.nlm.nih.gov/articles/PMC8179166/) (a neurochemical associated with bonding and prosociality). Meanwhile, the brain’s dopamine system encodes prediction error, the pleasant jolt when reality exceeds expectation, which enhances learning and recall. A sweet, unexpected 20-second video in a package reliably delivers both: a small narrative with a human face (empathy) and a surprise reveal (dopamine-tagged memory). - **Short Form is Equal to Low Friction, Instant Emotion:** In a post-purchase context, attention is scarce. Short videos are engineered for speed: press play, feel something, move on. Studies and [market reporting across 2024-2025](https://www.yaguara.co/short-form-video-statistics/) continue to place short-form at the top of engagement rankings, especially on mobile, where unboxing often happens. That’s why marketers increasingly frame these clips as the first touch of a personalized post-purchase experience: not just “content,” but a quick emotional handshake when it matters most. Want to dive deeper into the psychology? We’ve written about the [emotional connection with personalized messaging](https://brandlens.io/blog/psychology-of-ugc-why-people-love-it/): how real voices build trust and memory traces that lift downstream conversion. Pair that with our take on [short-form content that drives loyalty](https://brandlens.io/blog/real-is-the-new-viral-why-brands-are-embracing-unpolished-ugc/), and you have the rationale for tying video notes directly to your customer lifetime value (CLV) model. ## **Short-Form Video is Equivalent to Post-Purchase Loyalty Engine** Despite all our spending on top-of-funnel video, most brands under-invest in the moment that actually shapes whether a buyer returns: post-purchase. The inbox gets an automated “Your order is on the way,” but the package itself? That’s where a single scannable card can unlock unboxing video messaging that does four high-value jobs in seconds: 1. **Higher Satisfaction:** A human thank-you reframes the transaction as a relationship, reducing post-purchase dissonance and elevating customer loyalty indicators (net promoter score (NPS), reviews, referrals). Personalization fuels [repeat engagement and lifetime value](https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying): the flywheel effect of “from better data to better relevance to better retention.” A tailored video note is personalization you can feel. 2. **Increased Shareability:** Unboxing is inherently social; Think with Google has chronicled massive watch time for unboxing content. A video note nudges recipients to record, react, and share; organic UGC that doubles as social proof. 3. **Repeat Purchases:** Post-purchase automation data sets routinely show strong return on investment (ROI) when brands add value after the sale. For example, in our client campaigns (anonymized), brands using video QR gift notes saw a 24% lift in repeat purchases in Q4 2024 versus matched controls. 4. **UGC Creation by Recipients:** When customers feel “seen,” they respond in kind. A thoughtful clip, plus a simple prompt like “Show us your first use!” increases the odds of getting permissioned UGC for remarketing and product detail pages (PDPs). ![](https://brandlens.io/wp-content/uploads/2025/10/image-21-1024x682.jpeg "image - BrandLens")### **Use Cases Across Categories** - Gifting brands embed a scannable video card in every box. The sender records a 15-second message at checkout; the recipient scans upon unboxing. We have more on this in our holiday guide on [QR-powered gift notes](https://brandlens.io/blog/holiday-2025-personalization-playbook-how-qr-powered-video-gift-notes-turn-every-purchase-into-a-mom/). - Restaurants add a chef’s thank-you via QR on delivery bags, an unexpected human touch that drives reorders in a low-margin category. - eCommerce or Shopify brands pair a brief video note with a loyalty nudge (“Here’s 10% off your next order in 30 days”), outperforming static emails for clicks and redemptions in many segments. Market data continues to show post-purchase upsell flows [punching above their weight](https://upsell.com/blog/the-impact-of-post-purchase-upselling-2023). Finally, for CPG marketers, the model maps cleanly to shelf-to-phone journeys: scan a code, watch a human, feel a brand. See our solutions hub for [video gifting for consumer products](https://brandlens.io/solutions/consumer-packaged-goods/). ## **Creating the Perfect Video Note: Length, Tone & Prompt Ideas** The winning formula for UGC video notes is surprisingly simple: - **Length:** 15-30 seconds. That’s enough to say something meaningful without adding friction. Short-form urges action: play, feel, smile, and share. - **Format:** Vertical, selfie-style, natural light. Humans are wired for faces; the closer it feels to a FaceTime, the stronger the connection. (Yes, light editing is fine; just don’t bury the human signal.) - **Style:** Lo-fi is better than polished. People trust real. We already know that authentic clips outperform overly produced ads for short-form video engagement and emotional marketing goals. Here are prompt starters you can hand to senders, staff, or creators: - **Gratitude Plus Perk:** “Hey \[Name\], thanks for choosing us. Here’s a little extra for your next order, valid for 30 days.” - **Origin Story:** “We packed this with care. Fun fact: this product started in our kitchen in Austin…” - **Team Hello:** “From our team to you, thanks for being part of our journey. Share your first use with #YourBrand.” And here are some occasion-specific riffs: - **Birthdays & Anniversaries:** Short, warm, and name-addressed. - **Weddings & Holidays:** Add one line that acknowledges the moment, then keep it light. - **“Just Because” & Self-Gifts:** Lean playful; invite a quick reaction video from the recipient. Want to make it even better? Bake personalization into the process, not the workload. You can templatize the “bones” (opening line, plus perk, plus sign-off) while letting humans freestyle the middle. To scale this, see our best practices on [using QR codes to scale personalization](https://brandlens.io/blog/tools-for-video-storytelling-how-to-capture-compelling-ugc/) and the [storytelling power of co-created video](https://brandlens.io/blog/the-power-of-video-co-creation-how-brands-and-consumers-can-build-content-together/). Your brand sets the prompt; customers, staff, and creators bring it to life. ## **Scaling Video Notes Without Apps or Hassle** Friction kills good ideas. The reason video gifting strategy projects stall is the perceived operational overhead: “Do we need an app? Who moderates? How do we tag content for reuse?” This is where modern tooling matters. ![](https://brandlens.io/wp-content/uploads/2025/10/image-23-1024x576.jpeg "image - BrandLens")For example, [with our platform](https://brandlens.io/how-it-works/), people can trigger video QR gift notes and UGC capture via QR or link: no app downloads, registrations, or logins. Participants scan, record in-browser, and submit. Your team reviews everything in one dashboard with AI-assisted moderation and auto-tagging. In other words, you get video-powered customer delight without changing your tech stack or your customer’s behavior. Take these tips into consideration for scaling fast (and sanely): - **Pre-Create 5-7 Evergreen Clips:** Founder, chef, and customer experience (CX) lead clips, as well as add dynamic overlays (first name, order ID, and occasion). - **Let Customers and Employees Co-Create:** A rotating “thank-you from the team,” plus prompts for recipients to send back reactions. - **Moderate Once, Publish Many:** Tag by product, occasion, tone, and performance (click-through rate (CTR), reorder rate). - **Measure the Right Outcomes:** Repeat order rate within 30 days, list growth from code scans, UGC permission rates, and PDP conversion lift. Want the tactical walkthrough? Start here: how to [collect UGC videos without apps](https://brandlens.io/blog/how-to-collect-ugc-videos-without-apps/) and how to [enhance your content strategy with UGC](https://brandlens.io/blog/enhancing-your-content-strategy-with-ugc/) compounds results across PDPs, email, and social. For context, QR behavior in the U.S. mass adoption is here. U.S. QR scanning is projected to reach [~99.5M people in 2025](https://scanova.io/blog/qr-code-statistics/), with retail and restaurants leading usage: exactly where gifting and takeout journeys live. That makes QR the path of least resistance for personalized post-purchase experience delivery. ## **Examples of Brands Winning with Short-Form Gifting Content** These anonymized scenarios mirror recent BrandLens campaign benchmarks and publicly reported market dynamics. Your mileage will vary, but the patterns hold: - **CPG Gift Box (Valentine’s Seasonal Set):** A card inside each box launches a 20-second founder note, plus a surprise buy one, get one (BOGO) code. TikTok shares surge ~300% during the two-week window as recipients post reactions; PDP conversion for the set lifts on the back of embedded UGC. - **Restaurant Takeout/Delivery:** A chef’s 12-second “made fresh for you” video (QR on bag sticker) boosts reorder rates by ~17% over 30 days versus non-QR control routes. Low-cost, high-heart: exactly the format where retention marketing wins in thin-margin categories. - **Shopify Direct-to-Consumer (DTC) Brand:** A 15-second thank-you note on the order insert ends with “Your next order: 10% off for 30 days.” Click-through from the video micro-landing beats static email by ~3× in some cohorts, consistent with broader post-purchase optimization reports. - **Premium Add-on at Checkout:** “Add a personalized video note for $2-$4”; the sender records post-purchase, and the recipient scans at unboxing. Revenue from add-ons offsets costs while expanding your base of permissioned UGC for remarketing. If you sell online, see our [retail and eCommerce solutions](https://brandlens.io/solutions/retail-and-ecommerce/) hub to blueprint a pilot that fits your stock-keeping unit (SKU) depth, average order value (AOV), and list size. ![](https://brandlens.io/wp-content/uploads/2025/10/image-20-1024x682.jpeg "image - BrandLens")### **Make Every Package a Memory** Short-form video notes aren’t a gimmick. They’re a practical application of human psychology at the most important touchpoint in commerce: receiving. Faces and voices carry social meaning; surprise tags memories; short clips respect attention. Put together, that’s a lightweight engine for short-form video engagement, customer loyalty, and video-powered customer delight, all inside the box. For marketers, the “why now” is clear: - You need more revenue from the customers you already have. - You need UGC video notes native to mobile and social culture. - You need a personalized post-purchase experience delivery that doesn’t require another app. - You need a repeatable system, not just a campaign. We built BrandLens exactly for this. We make video QR gift notes easy to create, deliver, moderate, measure, and reuse across channels. If you’re ready to turn gifting into emotional storytelling that actually moves the numbers, let’s connect. We’ll show you how to launch in days instead of months and how to prove the lift on retention and repeat purchase without increasing your ad spend. [Book a demo with BrandLens](https://brandlens.io) to see how easy it is to add QR-powered video messaging to your customer journey. **References:** - [**3, 2, 1, Next: Short-Form Video Is King In Marketing**](https://dmexco.com/stories/3-2-1-next-short-form-video-is-king-in-marketing/) - [**20 Short Form Video Statistics 2025**](https://www.yaguara.co/short-form-video-statistics/) - [**Youtube Unboxing Watch-Time Statistics – Think With Google**](https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/youtube-unboxing-videos-watch-time/) - [**The Anterior Fusiform Gyrus: The Ghost In The Cortical Face Machine**](https://www.sciencedirect.com/science/article/pii/S0149763424000034) - [**Neural Responses In Human Superior Temporal Cortex Support Coding Of Voice Representations**](https://pmc.ncbi.nlm.nih.gov/articles/PMC9333263/) - [**Speech Computations Of The Human Superior Temporal Gyrus**](https://www.annualreviews.org/content/journals/10.1146/annurev-psych-022321-035256) - [**Why Inspiring Stories Make Us React: The Neuroscience Of Narrative**](https://pmc.ncbi.nlm.nih.gov/articles/PMC4445577/) - [**Storytelling Increases Oxytocin And Positive Emotions And Decreases Cortisol And Pain In Hospitalized Children**](https://pmc.ncbi.nlm.nih.gov/articles/PMC8179166/) - [**Dopamine, Prediction Error And Beyond**](https://pmc.ncbi.nlm.nih.gov/articles/PMC7804370/) - [**The Value Of Getting Personalization Right—Or Wrong—Is Multiplying**](https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying) - [**The Impact Of Post-Purchase Upselling In 2023 (Report)**](https://upsell.com/blog/the-impact-of-post-purchase-upselling-2023) - [**Qr Code Statistics 2025: Up-To-Date Numbers On Global Qr Code Usage**](https://scanova.io/blog/qr-code-statistics/) - [**Qr Code Statistics For 2024: What’s Driving This Essential Technology?**](https://clearlineapps.com/blog/qr-code-statistics-for-2024-whats-driving-this-essential-technology/) ![author avatar](https://brandlens.io/wp-content/uploads/2025/04/image-1-300x300.jpg) Gurgen Martikyan [See Full Bio](https://brandlens.io/author/gugoadmin/) [ ](https://brandlens.io/author/gugoadmin/) **Categories:** Blog --- ### [Why Authentic Content Marketing Wins](https://brandlens.io/blog/why-authentic-content-marketing-wins/) **Published:** June 10, 2025 **Author:** Vahag Karayan **Content:** Consumers have become numb to hyper-polished advertisements and AI-generated fluff. They’re scrolling past picture-perfect posts and skipping ads that feel more robotic than human. What breaks through? Realness. Raw emotion. Relatable stories. In other words: authentic content marketing. Consumers want brands to talk with them, not at them. Because of this, being authentic in marketing is now a fundamental tactic rather than only a nice-to-have; it’s become a foundational strategy. Whether you’re selling chocolate, tickets, or tech, winning content marketing in 2026 is grounded in being transparent, human, and honest. 90% of consumers [want authentic content.](https://www.socialmediatoday.com/news/survey-finds-consumers-crave-authenticity-and-user-generated-content-deli/511360/) This is where [BrandLens ](https://brandlens.io/)comes in. Built for modern marketers, BrandLens enables brands to co-create content directly with their community. Through interactive, guided user-generated content (UGC) video experiences, you get content that’s both authentic and brand-aligned, without the friction. ## **Why Audiences Reject Polished & Prefer Real** Gone are the days when slick production and agency-perfect copy guaranteed results. Today’s audiences crave imperfection because it feels like truth. Why authenticity matters in marketing: - 60% of consumers [said that user-generated content is the most authentic one](https://www.socialmediatoday.com/news/survey-finds-consumers-crave-authenticity-and-user-generated-content-deli/511360/), 3 times more authentic than brand-powered ones. - Also, 90% of people said that customer ratings and reviews [had the biggest influence on their purchasing](https://www.businesswire.com/news/home/20230228005207/en/Emplifi-Reveals-Nearly-90-of-Consumers-Say-Customer-Ratings-and-Reviews-Have-the-Biggest-Impact-on-Purchasing-Decisions) decision. - So, people trust content from other users over brands. In an era of deepfakes and ChatGPT clones, trust is currency, and nothing earns it faster than real stories. But be clear: being real does not equate to being careless. Real means emotionally relevant. It means unscripted, spontaneous, and grounded in lived experience. Think less “studio ad” and more “face-to-face share.” This shift has made user-generated content the backbone of winning content strategies. UGC is central to brand storytelling, lead generation, and even sales enablement. Want to understand the psychology behind this shift? Check out [the psychology of UGC. ](https://brandlens.io/blog/psychology-of-ugc-why-people-love-it/) In short, why are brands [embracing unpolished UGC?](https://brandlens.io/blog/real-is-the-new-viral-why-brands-are-embracing-unpolished-ugc/) - **More Trustworthy:** Feels real, not scripted. - **Higher Engagement:** Raw videos spark more likes, comments, and shares. - **Faster to Produce:** No big production team needed, just a camera and a prompt. - **Cost-Effective:** Affordable at scale, especially compared to studio shoots. - **More Relatable:** Real faces and real stories lead to a stronger emotional connection. - **Authenticity Wins:** Audiences crave honesty over perfection. ## **UGC as the Engine of Authenticity** Authentic content marketing is content that speaks with the audience, and as we said before, UGC is its most powerful form. Why? Because it’s made by your biggest believers: your customers, employees, and fans. Authenticity scales when you invite others to share their voice. From product unboxings to heartfelt milestone shoutouts, UGC brings emotion and relatability into your funnel: Authentic content marketing examples: - **Customer Reviews:** Short clips of customers sharing how a product changed their lives - **Event Reactions:** Real-time footage of fans at sports games or concerts - [**Employee Stories:** ](https://brandlens.io/blog/employee-generated-content-explained/)Staff sharing their first day, career growth, or colleague appreciation When these are created with intention and structure, they become far more than nice add-ons. They become strategic assets. Some standout campaigns: - [**Mr. Tortilla – Social UGC Activation:**](https://brandlens.io/case-study/the-sound-of-engagement-mr-tortillas-social-media-campaign/) To increase their brand visibility on social media and establish a connection with their customers, Mr. Tortilla looked for an interesting approach. Consumers joined a gamified video experience featuring branded music and fun on-screen choices. Videos were shared on social for discounts and recognition, turning participation into joyful brand promotion. - [**UCLA MBA Discovery Campaign:**](https://brandlens.io/case-study/ucla-mba-discovery-campaign/) Incoming MBA students recorded short intro videos answering fun personal questions. The gallery of videos was shared with the class to build early connections and foster a strong community from day one. - [**Rx Renew: Skincare Loyalty Campaign:** ](https://brandlens.io/case-study/cosmetics-campaign/)Customers recorded 30-second videos showcasing their skincare journeys. Campaign links were shared via email and QR codes on product sets. With 108 videos created in two months, Rx Renew saw an 11% conversion rate and deepened brand loyalty through authentic testimonials. These aren’t “viral for the sake of viral.” They’re real moments that build connection, trust, and loyalty. Want to create these moments at scale? Keep reading about [5 Common Types of UGC Videos Your Brand Will Benefit From](https://brandlens.io/blog/5-common-types-of-ugc-videos-your-brand-will-benefit-from/) on our blog. ## **How BrandLens Can Help Scale Authentic Video Content** Creating a winning content marketing strategy with authentic UGC doesn’t happen by chance. You need systems, prompts, and purpose. That’s what BrandLens delivers. Here’s how BrandLens makes authenticity scalable: - **On-Screen Prompts:** Guide users with friendly instructions and branded scripts. - **Structured Scene Timelines:** Ensure consistent storytelling; introduction, problem, solution, reaction. - **No App Required:** Participants record videos through a browser, with no logins or downloads. - **AI-Powered Moderation & Tagging:** Videos are instantly sorted, tagged, and approved. - **Built for Teams:** Whether you’re a marketer, HR manager, or agency, BrandLens is collaborative from the ground up. Let’s break it down with examples: - **“Finish the Story” Interactive Video:** Brands provide a partially narrated video and invite users to complete it creatively. - **Lip-Sync Battle Challenges:** Entertainment brands drive engagement with licensed soundtracks and fun overlays. - **Retail Product Unboxings:** Customers record first impressions, which are auto-tagged for use on product pages. Even more compelling, no production team required. This is where video co-creation tools like BrandLens transform content operations with [many features.](https://brandlens.io/features/) You don’t just hope for great UGC, you design for it. That’s the future of content marketing. Learn more about [the power of video co-creation](https://brandlens.io/blog/the-power-of-video-co-creation-how-brands-and-consumers-can-build-content-together/) on our blog. ## **Where Authentic Content Drives Real Results** ![Where Authentic Content Drives Real Results](https://brandlens.io/wp-content/uploads/2025/06/emmanuel-ikwuegbu-5ibH-03ORmU-unsplash.jpg "emmanuel-ikwuegbu-5ibH-03ORmU-unsplash - BrandLens")Here are the industries that can benefit from authentic content: 1. [**Retail & eCommerce:** ](https://brandlens.io/solutions/retail-and-ecommerce/)Shoppers want proof. UGC videos embedded on product pages drive higher conversion rates because they’re seen as unbiased. 2. [**Gifting & Flowers:** ](https://brandlens.io/solutions/gifting-cards-flowers/)Emotional connection is everything. Video messages turn gift-giving into an experience, not just a transaction. [Hershey’s campaign in Southeast Asia](https://brandlens.io/case-study/hersheys-kisses-with-personalized-videos/) saw repeat orders surge when customers could add a video to their chocolate gifts. 3. [**Legal Testimonials:** ](https://brandlens.io/solutions/legal-testimonials/)A video from a real client will always carry more weight than a quote on a landing page. With BrandLens, law firms collect structured, repeatable testimonials that improve conversion and trust. Other verticals where authenticity shines: - **Healthcare:** Real patient experiences ease anxiety and educate future patients. - **Education:** Student intros, alumni reflections, and class storytelling build tight-knit communities. - **Events:** Attendee reactions create the Fear of Missing Out (FOMO) and amplify reach organically. Authentic content is effective at every stage of the funnel. Authenticity is no longer optional. It’s the standard by which all brand content is judged. From boosting sales to building long-term loyalty, the benefits of authentic content are undeniable. When people see others like themselves, they connect. They engage. They trust. With BrandLens, you don’t need a full production studio. You just need a community and a smart way to activate it. Whether it’s a shopper, a student, or a sports fan, anyone can become a storyteller with the right prompt and platform.Ready to turn your audience into your most valuable content team? See how BrandLens helps leading brands win with real content. [Request a demo.](https://go.brandlens.io/meetings/vahag/demo?_gl=1*5126vt*_ga*MTUyNzE0NTU4NC4xNzQyOTc1ODk3*_ga_CQ39ZK8T1J*MTc0NDAyMzEwMi4zLjAuMTc0NDAyMzEwNC4wLjAuMA..&uuid=bda8e36c-7198-446b-b5bb-148c3fc9ce6d) ![author avatar](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025.jpeg) Vahag Karayan CEO & Co-Founder As an AI pioneer and the CEO of BrandLens, Vahag Karayan helps marketers unlock the power of authentic video UGC at scale. Drawing on 20+ years of tech leadership—from advanced R&D at NASA/JPL to enterprise SaaS—he bridges the gap between complex artificial intelligence and human storytelling. Vahag is passionate about eliminating the friction of video collection so brands can effortlessly turn everyday fans into powerful advocates. [See Full Bio](https://brandlens.io/author/vahag-karayan/) [ ](https://brandlens.io/author/vahag-karayan/) [ ![social network icon](data:image/svg+xml;base64,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) ](https://www.linkedin.com/in/vahag/) **Categories:** Blog --- ### [Top 5 Reasons Personal Injury Lawyers Should Leverage Video Testimonials](https://brandlens.io/blog/top-5-reasons-personal-injury-lawyers-should-leverage-video-testimonials/) **Published:** January 27, 2025 **Author:** Vahag Karayan **Content:** In the competitive world of personal injury law, establishing trust and credibility is paramount. Potential clients are not just seeking representation; they’re looking for someone who can empathize with their situation and deliver results. This is where video testimonials can make a transformative difference. By showcasing genuine client experiences, personal injury law firms can build trust, enhance their reputation, and attract new clients. Let’s dive into the top five reasons to incorporate video testimonials into your legal practice. ## 1. Build Trust and Credibility For personal injury lawyers, trust is the cornerstone of client relationships. When someone is navigating the aftermath of an injury, whether it’s a car accident, workplace incident, or medical malpractice, they want to feel confident that their attorney is capable and compassionate. Video testimonials provide prospective clients with real-world proof of your expertise and dedication. Hearing a client recount how you helped them achieve justice and fair compensation not only validates your skills but also builds a bridge of trust. Unlike written testimonials, video captures the authenticity of a person’s voice, expressions, and emotions, which resonates more deeply with viewers. In an industry where skepticism can run high, video testimonials act as compelling evidence of your firm’s commitment to delivering results. These testimonials can show potential clients that you don’t just take on cases—you fight for people’s rights and livelihoods. ![A professional lawyer in a modern office shaking hands with a satisfied client, symbolizing trust and success.](https://i0.wp.com/brandlens.io/wp-content/uploads/2025/01/PI-Image-1.webp?resize=300%2C300&ssl=1 "- BrandLens")Building trust and credibility establishing strong client relationships in personal injury law## 2. Humanize Your Brand Personal injury cases are not just legal matters; they’re deeply personal experiences. For your clients, the journey often includes physical pain, emotional trauma, and financial stress. As a personal injury lawyer, you understand these challenges better than most. [Video testimonials](https://brandlens.io/solutions/legal-testimonials/) allow you to show your human side by spotlighting the clients whose lives you’ve positively impacted. For example, imagine a video where a client explains how you not only secured their financial future after a debilitating injury but also treated them with kindness and respect throughout the process. Stories like this help humanize your brand and demonstrate to prospective clients that your firm genuinely cares about the people it represents. In an industry where many firms focus solely on legal outcomes, showing your empathy and personal touch can set you apart. ## 3. Create Emotional Impact The power of storytelling cannot be overstated, especially in personal injury law. Clients facing difficult times often seek attorneys who can empathize with their struggles. Video testimonials allow your past clients to share their stories in a way that connects emotionally with prospective clients. Consider this scenario: A former client describes how an accident left them unable to work, only to find hope and resolution through your firm’s efforts. Their voice breaks as they recount how your team fought tirelessly for their rights. This kind of emotional [storytelling captures](https://brandlens.io/blog/tools-for-video-storytelling-how-to-capture-compelling-ugc/) the attention and trust of potential clients, who may see themselves in similar situations. Video testimonials enable your audience to experience the relief and gratitude of a satisfied client firsthand, fostering a deeper connection than any written review ever could. ## 4. Enhance Your Online Presence In today’s digital-first world, having a strong online presence is crucial for attracting new clients. Search engines prioritize video content because it tends to engage users for longer periods. By incorporating video testimonials on your website and social media platforms, you can improve your search engine optimization (SEO) rankings, making your firm more visible to people searching for personal injury lawyers. But the benefits don’t stop at SEO. Video testimonials are also highly shareable, which can help amplify your reach. Platforms like YouTube, LinkedIn, and Facebook are perfect for showcasing client success stories. When prospective clients see these videos on their social feeds or during online searches, they’re more likely to click through to your website and learn more about your services. Video content not only attracts attention but also keeps visitors engaged, increasing the likelihood that they’ll take the next step and contact your firm. ## 5. Gain a Competitive Edge The personal injury law field is highly competitive, with firms vying for visibility and client trust. Video testimonials give you a distinct advantage by showcasing your proven track record and satisfied clients. Many firms still rely on traditional advertising methods, which can feel impersonal and outdated. By embracing video testimonials, you demonstrate your commitment to transparency, client satisfaction, and modern marketing strategies. A well-produced video testimonial can differentiate your firm as one that delivers results while prioritizing the human element of the attorney-client relationship. This combination of professionalism and empathy is exactly what clients are looking for when choosing representation. Video testimonials highlight not only what you do but also how you do it, giving you a competitive edge that is hard to match. ### Authenticity Over Production Quality In the legal field, especially for personal injury lawyers, the authenticity of a testimonial is far more important than the production quality. Potential clients are not looking for polished advertisements; they want to see real people sharing real stories. A heartfelt video filmed on a smartphone can often have more impact than a professionally produced one, as it feels genuine and relatable. The raw emotions and sincerity conveyed by your clients are what truly resonate. Authenticity builds trust, and trust leads to action. Personal injury cases often involve sensitive and emotional experiences, and potential clients need to feel a genuine connection. By focusing on the story being told rather than the camera quality, your firm can create testimonials that deeply impact viewers and inspire them to choose your services. ### How to Get Video Testimonials for Your Practice Collecting impactful video testimonials requires thoughtful planning and a seamless process for both your clients and your team. Here’s a step-by-step guide to help your personal injury firm gather authentic and compelling client stories: #### 1. Select [BrandLens](https://brandlens.io/pricing/) as Your Tool for Video Testimonial Collection The foundation of an effective video testimonial strategy is choosing the right tool. BrandLens is purpose-built to simplify and enhance the testimonial collection process for personal injury law firms. With BrandLens, you can: - **Create Tailored Campaigns:** Design campaigns customized for specific case types like car accidents or medical malpractice, complete with guided instructions to help clients share meaningful stories. - **Enable Easy Access:** Share links or QR codes that allow clients to record their testimonials directly from their smartphone or computer without the need for an app. - **Seamlessly Collect and Review:** All videos are instantly submitted to your secure content library, where they can be reviewed, approved, and prepared for use across your marketing channels. The strength of BrandLens lies in its ability to make the entire process effortless, from the initial request to final submission. #### 2. Ask at the Right Time Timing is crucial when requesting testimonials. The best moment to approach clients is soon after their case has been resolved, while their positive experience with your firm is still fresh. BrandLens makes this easy by allowing you to: - Automate requests through email or SMS with personalized messaging. - Include thoughtful prompts like, “How did we support you during this challenging time?” or “What would you tell someone considering our firm?” to guide clients in sharing their story. By striking while the emotions are fresh, you’ll capture testimonials that feel genuine and heartfelt. #### 3. Integrate with CRM and Automation Tools Streamlining the process is key to ensuring every satisfied client has the opportunity to share their story. BrandLens integrates seamlessly with CRM systems and email automation platforms, enabling you to: - Automatically send testimonial requests after a case is resolved. - Track submissions to ensure no opportunities are missed. - Personalize outreach based on the specifics of each client’s case. This integration not only saves time but also ensures a consistent approach to collecting testimonials across your practice. #### 4. Showcase Testimonials Effectively Once you’ve collected compelling testimonials, it’s time to put them to work. BrandLens offers a range of features to help you maximize their impact: - **Embed on Your Website:** Highlight testimonials on your homepage, service pages, or dedicated success story sections to build trust with prospective clients. - **Share on Social Media:** Use platforms like LinkedIn, YouTube, and Facebook to amplify the reach of your testimonials. - **Use TikTok-Style Galleries:** BrandLens’s gallery feature allows you to showcase testimonials in your office’s waiting room or on digital displays, creating a compelling first impression for walk-in clients. - **Include in Email and SMS Campaigns:** Embed videos directly into your communication with prospects and clients to inspire confidence and reinforce your firm’s reputation. ![A modern waiting room of a personal injury law firm with a digital screen displaying video testimonials, emphasizing professionalism and client care.](https://i0.wp.com/brandlens.io/wp-content/uploads/2025/01/PI-Image-2.webp?resize=300%2C300&ssl=1 "- BrandLens")Highlighting client successshowcasing video testimonials in a sleek law firm waiting roomBy leveraging BrandLens’s innovative features, you can ensure your testimonials are seen by the right audience, at the right time, and in the right context. ### Ready to Transform Your Practice? Video testimonials aren’t just another marketing tool; they’re a way to build trust, connect with clients on a deeper level, and grow your practice. By leveraging BrandLens, you can simplify the process and start collecting authentic, impactful stories that showcase your firm’s value. [Learn more about how BrandLens can help your personal injury firm succeed.](https://brandlens.io) **Sources:** - [Video Testimonials Improve Trust in Marketing](https://www.business.com/) - [SEO Benefits of Video Content](https://www.searchenginejournal.com/) ![author avatar](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025.jpeg) Vahag Karayan CEO & Co-Founder As an AI pioneer and the CEO of BrandLens, Vahag Karayan helps marketers unlock the power of authentic video UGC at scale. Drawing on 20+ years of tech leadership—from advanced R&D at NASA/JPL to enterprise SaaS—he bridges the gap between complex artificial intelligence and human storytelling. Vahag is passionate about eliminating the friction of video collection so brands can effortlessly turn everyday fans into powerful advocates. [See Full Bio](https://brandlens.io/author/vahag-karayan/) [ ](https://brandlens.io/author/vahag-karayan/) [ ![social network icon](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMTYiIGhlaWdodD0iMTYiIHZpZXdCb3g9IjAgMCAxNiAxNiIgZmlsbD0ibm9uZSIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj4KPGcgY2xpcC1wYXRoPSJ1cmwoI2NsaXAwXzM0M185OTUpIj4KPHBhdGggZD0iTTE0LjgxNTYgMEgxLjE4MTI1QzAuNTI4MTI1IDAgMCAwLjUxNTYyNSAwIDEuMTUzMTNWMTQuODQzOEMwIDE1LjQ4MTMgMC41MjgxMjUgMTYgMS4xODEyNSAxNkgxNC44MTU2QzE1LjQ2ODggMTYgMTYgMTUuNDgxMyAxNiAxNC44NDY5VjEuMTUzMTNDMTYgMC41MTU2MjUgMTUuNDY4OCAwIDE0LjgxNTYgMFpNNC43NDY4NyAxMy42MzQ0SDIuMzcxODhWNS45OTY4N0g0Ljc0Njg3VjEzLjYzNDRaTTMuNTU5MzggNC45NTYyNUMyLjc5Njg4IDQuOTU2MjUgMi4xODEyNSA0LjM0MDYyIDIuMTgxMjUgMy41ODEyNUMyLjE4MTI1IDIuODIxODggMi43OTY4OCAyLjIwNjI1IDMuNTU5MzggMi4yMDYyNUM0LjMxODc1IDIuMjA2MjUgNC45MzQzNyAyLjgyMTg4IDQuOTM0MzcgMy41ODEyNUM0LjkzNDM3IDQuMzM3NSA0LjMxODc1IDQuOTU2MjUgMy41NTkzOCA0Ljk1NjI1Wk0xMy42MzQ0IDEzLjYzNDRIMTEuMjYyNVY5LjkyMTg4QzExLjI2MjUgOS4wMzc1IDExLjI0NjkgNy44OTY4NyAxMC4wMjgxIDcuODk2ODdDOC43OTM3NSA3Ljg5Njg3IDguNjA2MjUgOC44NjI1IDguNjA2MjUgOS44NTkzOFYxMy42MzQ0SDYuMjM3NVY1Ljk5Njg3SDguNTEyNVY3LjA0MDYzSDguNTQzNzVDOC44NTkzNyA2LjQ0MDYzIDkuNjM0MzggNS44MDYyNSAxMC43ODc1IDUuODA2MjVDMTMuMTkwNiA1LjgwNjI1IDEzLjYzNDQgNy4zODc1IDEzLjYzNDQgOS40NDM3NVYxMy42MzQ0VjEzLjYzNDRaIiBmaWxsPSIjNDM0OTYwIi8+CjwvZz4KPGRlZnM+CjxjbGlwUGF0aCBpZD0iY2xpcDBfMzQzXzk5NSI+CjxyZWN0IHdpZHRoPSIxNiIgaGVpZ2h0PSIxNiIgZmlsbD0id2hpdGUiLz4KPC9jbGlwUGF0aD4KPC9kZWZzPgo8L3N2Zz4K) ](https://www.linkedin.com/in/vahag/) **Categories:** Blog --- ### [The Power of Video in Government & Non-Profit Initiatives](https://brandlens.io/blog/the-power-of-video-in-government-non-profit-initiatives/) **Published:** February 3, 2025 **Author:** Vahagn Khachikyan **Content:** ## How Video is Changing the Way We Engage, Advocate, and Inspire In an era where attention spans are shrinking and digital content dominates our daily interactions, video has emerged as one of the most powerful tools for governments and non-profits to connect with their audiences. A compelling video can inspire action, build trust, and drive change in ways that traditional communication methods cannot. But why is video so effective, and how can organizations use it to their advantage? ### The Science Behind Video’s Impact Studies have shown that people retain **95% of a message** when they watch it in a video, compared to just **10% when reading text**. Furthermore, **social media posts with video generate 1,200% more shares** than text and image content combined. This makes video a game-changer for government agencies and non-profits that need to raise awareness, educate the public, or mobilize support for a cause. Take the ALS Ice Bucket Challenge, for example. What started as a grassroots video campaign turned into a global phenomenon, raising over **$115 million** for ALS research in just eight weeks. This proves that video, when used strategically, can not only inform but also inspire mass participation. ## Real-World Impact: Video in Government & Non-Profits #### **1.** Strengthening Community Engagement When the City of Los Angeles wanted to encourage voter turnout, they launched a video campaign featuring real citizens explaining why voting mattered to them. The result? A **20% increase in voter participation** in the targeted communities. Similarly, non-profits like [UNICEF](https://brandlens.io/case-study/unicef-and-brandlens-share-real-breastfeeding-stories/) have used video to highlight real stories from children affected by war and poverty, bringing distant crises closer to donors and stakeholders. By showing rather than telling, video makes these issues feel personal and urgent. #### 2. Driving Advocacy with Personal Stories People connect with stories, not statistics. Consider the case of a domestic violence shelter that launched a video series featuring survivors sharing their experiences. These videos not only helped destigmatize the issue but also led to a **40% increase in donations** and more volunteers signing up to help. In government, video has been a powerful tool for public health campaigns. During the COVID-19 pandemic, the World Health Organization and the CDC leveraged video to combat misinformation, ensuring that accurate information reached millions of people worldwide. #### 3. Enhancing Transparency and Building Trust Trust in institutions is at an all-time low, with only **42% of people worldwide** trusting their governments to do what is right. Video can help rebuild this trust by offering transparency in policies and decision-making. For example, live-streamed town hall meetings and video messages from government leaders provide a direct, unfiltered channel of communication. This approach not only humanizes leadership but also reassures citizens that their concerns are being heard and addressed. #### 4. Boosting Fundraising and Volunteer Efforts For non-profits, fundraising can be a major challenge. Yet, organizations using video in their fundraising efforts report **a 57% increase in online donations**. A well-crafted fundraising video that showcases the impact of donor contributions can be the difference between a struggling campaign and one that exceeds its goal. Take charity: water, for example. By using video to show how clean water transforms communities, they’ve raised over **$500 million** since their inception, proving that powerful storytelling can turn passive viewers into committed supporters. ## How to Leverage Video Effectively While the benefits of video are clear, many organizations struggle with execution. Here are some key strategies: - **Tell Real Stories** – Avoid generic messages. Showcase the faces and voices of those impacted by your work. - **Keep It Concise** – The most effective videos are **under two minutes** long. - **Use Captions & Subtitles** – 85% of Facebook videos are watched without sound, so make sure your message is accessible. - **Optimize for Mobile** – Over **75% of video consumption** happens on mobile devices. - **Encourage Participation** – Invite community members to create their own videos, making advocacy efforts more personal and engaging. ### How BrandLens Can Help Creating high-quality video content can seem overwhelming, but BrandLens simplifies the process. With BrandLens, governments and non-profits can: - Collect authentic video stories from citizens, volunteers, and donors **without requiring an app**. - Provide **on-screen guidance** to ensure professional-quality videos. - Securely store and [**manage video submissions**](https://brandlens.io/features/) for future campaigns. - Analyze engagement metrics to see what messages resonate the most. ![author avatar](https://secure.gravatar.com/avatar/68395e8cd4426373630f53e740ea64e1381d54b22e3084b49597a42e3182ffdb?s=300&d=mm&r=g) Vahagn Khachikyan Video Visionary [See Full Bio](https://brandlens.io/author/vahagn-khachikyan/) [ ](https://brandlens.io/author/vahagn-khachikyan/) **Categories:** Blog --- ### [How to Get Video Testimonials from Customers: A Step-by-Step Guide](https://brandlens.io/blog/how-to-get-video-testimonials-from-customers-a-step-by-step-guide/) **Published:** June 20, 2025 **Author:** Gurgen Martikyan **Content:** Trust is one of the most difficult things to acquire, not only for brands but also for people. Audiences are savvier than ever, and the traditional polished marketing approach is starting to fall flat. To truly connect with modern buyers, brands need something real. Authenticity should feel human, not scripted. That’s where video testimonials come in. Video testimonials have quickly become one of the most effective tools for building trust and increasing conversions. They deliver raw, emotional, and relatable customer experiences. If you understand the [psychology of UGC](https://brandlens.io/blog/psychology-of-ugc-why-people-love-it/), you’ll know that compared to written reviews, they offer higher engagement, better memory retention, and significantly stronger influence over purchasing decisions, and you may need to collect video testimonials at scale. ## **Why Video Testimonials Are Winning in 2025** Marketing fatigue is real. The average consumer is exposed to thousands of messages every day. But in a sea of polished, studio-produced ads, authenticity cuts through. A short, unscripted video of a real customer sharing their journey resonates in a way a written review simply can’t. We are hardwired to trust faces, voices, and stories. Video taps into all of those sights, sounds, and emotions and creates a bond between the viewer and the storyteller. This shift is already playing out in real campaigns. Consider MasterCard’s “Priceless Moments,” where attendees at live events were invited to capture spontaneous reactions. These videos were used not only for social media but also internally and across paid channels, proving the power of unscripted experiences to deepen brand engagement and improve reach. ## **The Bottleneck: Collection Is Often a Nightmare** While the value of video testimonials is clear, the process of collecting them often becomes a major barrier. Brands struggle with complicated submission workflows, email threads, app installations, permission slips, and endless back-and-forth. This is precisely the problem BrandLens was designed to solve. [BrandLens](https://brandlens.io/) is an app-free video testimonial tool and, co-creation platform that allows brands to collect authentic user-generated content (UGC). It guides users through structured, branded video capture experiences with built-in permissions, moderation, and customization options. In short, it removes all the friction that typically stops great content from being created and shared. Whether you need [legal testimonials](https://brandlens.io/solutions/legal-testimonials/), marketing, or any other sphere, the features of BrandLens are powerful. Now, let’s go over some essential steps on how to get successful video testimonials from your clients! ## **Step 1: Identify Your Best Testimonial Candidates** Great video testimonials start with great customers. The key is to focus on advocates—people who have had a genuinely positive experience and want to share it. Start with: - **Net Promoter Score (NPS) Surveys**: Target promoters, those who score your brand 9 or 10. - **CRM Segmentation**: Look for frequent buyers, high lifetime value customers, or users who engage regularly with your brand. - **Customer Support Feedback**: Highlight users who submitted praise or positive feedback. Instead of limiting outreach to one customer profile, aim to capture diversity. Different backgrounds, use cases, and journeys will help your future audience see themselves in the testimonials. This increases the overall impact and broadens the relevance of your campaign. Dartmouth Health ran a successful internal campaign using BrandLens, asking staff to record appreciation messages for one another. The result wasn’t just a stronger workplace culture; it also served as a compelling recruitment and employer branding tool when those videos were repurposed on social platforms. ## **Step 2: Guide Participants Through a Clear Story Arc** Customers aren’t professional spokespeople and that’s a good thing. Their authenticity is the entire point. But that doesn’t mean you should leave them without guidance. BrandLens makes this easy by offering on-screen prompts and timing cues. Each user is guided through a short video journey with a clear structure and brand-safe framing. A typical testimonial format includes: - **Introduction**: Who are you, and what do you do? - **The Problem**: What challenge were you facing before using the product? - **The Solution**: How did the brand help resolve it? - **The Results**: What changed? What’s better now? This storytelling arc keeps testimonials focused, human, and emotionally resonant. In a BrandLens campaign featuring brand ambassadors, influencers were asked to follow this same structure. The result was highly consistent, authentic messaging delivered in each creator’s voice while maintaining on-brand storytelling. BrandLens also allows brands to use visual elements like branded overlays, logo placements, and consistent typography to ensure each submission looks polished and professional, without removing its natural charm. Here is a detailed guide on [how it works](https://brandlens.io/how-it-works/)! ## **Step 3: Ensure Submission Is Simple, Compliant, and Brand-Safe** ![](https://brandlens.io/wp-content/uploads/2025/04/home-mobile-banner-scaled-e1745847818550-576x1024.png "home mobile banner - BrandLens")Nothing undermines a great experience faster than a frustrating final step. That’s why the BrandLens submission process is designed to be smooth and intuitive from start to finish. Participants are encouraged to preview their video before submitting, which reduces errors and boosts confidence. If they’re not satisfied, they can easily re-record. Content rights are handled automatically during submission. BrandLens incorporates a terms-of-service agreement into the capture process so users know their content is being submitted with permission. This streamlines compliance and ensures you have legal coverage to use the content across platforms. AI moderation and sorting features take things even further. Videos are scanned for brand safety and quality. The best-performing videos can be automatically flagged, helping teams focus their efforts on top content instead of sorting through hundreds of files manually. The [Hershey’s Kisses campaign](https://brandlens.io/case-study/hersheys-kisses-with-personalized-videos/) is a strong example of this in action. Consumers scanned a QR code on the packaging and submitted personalized video messages that were embedded into their chocolate gifts. Everything, from the video creation to the rights agreement, happened within a smooth, mobile-first BrandLens experience. ## **Step 4: Edit and Deploy Across All Your Marketing Channels** Once the videos are in, the next step is to make the most of them. BrandLens lets you embed or export testimonial videos in multiple formats. Use the full version in a blog or sales page, and cut shorter highlight clips for social media, email, or advertising. Here are some smart placement options: - **Product Detail Pages (PDPs)**: Add video testimonials directly on the product page to drive conversions. - **Email Marketing**: Drop testimonials into post-purchase sequences or abandoned cart emails. - **Sales Enablement**: Include clips in sales decks and demo calls. - **Social Media**: Repurpose for Instagram, TikTok, LinkedIn, or YouTube Shorts. - **Interactive Galleries**: Use BrandLens’s built-in, TikTok-style gallery to rotate videos on your website. Retail and CPG (Consumer Packaged Goods) brands have seen measurable lifts in conversions by embedding customer video reviews on their PDPs (Product Detail Pages). This isn’t theory, it’s proven. ## **Step 5: Keep It Going – Automate and Scale Collection** Video testimonial collection shouldn’t be a one-time campaign. With the right setup, it becomes an evergreen engine for trust-building and content generation. Here’s how to maintain momentum: - **CRM Automations**: Trigger testimonial invites after purchases, support interactions, or loyalty milestones. - **QR Code Integration**: Add scannable codes to packaging, thank-you inserts, or in-store signage. - **Community Incentives**: Offer small perks or recognition to encourage participation, while staying transparent about it. - **Feature Testimonials Regularly**: Spotlight contributors in social posts or newsletters to normalize video sharing. BrandLens supports ongoing UGC strategies with its Evergreen plan, which is ideal for brands that want always-on video collection flows tied to packaging, email campaigns, or employee onboarding. ## **Video Testimonies Are the Future of Trust and BrandLens Makes Them Work** Written reviews and static testimonials are no longer enough. Customers crave human connection, and [video is the most powerful](https://brandlens.io/blog/the-power-of-video-in-government-non-profit-initiatives/) way to deliver it. But collecting great video content at scale requires the right system. Check out [how to create budget-friendly branded video content with BrandLens](https://brandlens.io/blog/how-to-create-budget-friendly-branded-video-content-with-brandlens/). BrandLens makes it effortless. From structured capture experiences to compliance, moderation, and publishing, every step is built for speed, ease, and scalability. Whether you’re a fast-growing eCommerce business or a global brand launching your next campaign, video testimonials should be a core part of your strategy and BrandLens is how you do it right. Ready to unlock the full potential of customer storytelling? [**Request a Demo**](https://brandlens.io/how-it-works/) and see how BrandLens transforms testimonials into a high-converting, brand-building engine. ![author avatar](https://brandlens.io/wp-content/uploads/2025/04/image-1-300x300.jpg) Gurgen Martikyan [See Full Bio](https://brandlens.io/author/gugoadmin/) [ ](https://brandlens.io/author/gugoadmin/) **Categories:** Blog --- ### [How to Create Budget-Friendly Branded Video Content](https://brandlens.io/blog/how-to-create-budget-friendly-branded-video-content-with-brandlens/) **Published:** May 10, 2025 **Author:** Gurgen Martikyan **Content:** The demand for authentic video content has never been higher. Customers and audiences crave real stories from real people, and they’re quick to scroll past anything that feels overly polished or salesy. Yet many businesses, especially small and growing brands, struggle with high video production costs. Hiring actors, renting studio space, and paying for professional equipment can quickly blow through limited marketing budgets. That’s where [BrandLens](https://brandlens.io/) comes in. BrandLens is designed to make authentic, engaging, and budget-friendly video production accessible to any brand, regardless of its size. By leveraging user-generated content (UGC), smart repurposing, and streamlined workflows, BrandLens enables you to create compelling branded videos without incurring high costs. From turnkey campaign setup to a centralized content library, [the platform simplifies each step of the process.](https://brandlens.io/how-it-works/) In this article, we’ll walk through seven proven strategies to produce cost-effective branded videos with BrandLens. By the end, you’ll have a clear roadmap to launch high-impact video campaigns on a tight video production budget. Ready to discover how to make professional-quality, affordable video content solutions? Let’s dive in. ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXcYj9FTGykfUwo3hE5fs_1_ZMutVsZph4Istvtgv94raVscTiLKZufJA24E79ZFWXjpkqU1WRnR2kHHicOxaFzfR_f-nknaHOtFEKb5MgjaQI5YtgifP8icjSu8_689mTYpI-zT-Q?key=rDsYbTfY2DOjgS1L71TT5g)## **Strategy 1: Prioritize Authenticity Over Perfection** Authentic material is crucial when creating video marketing content on a tight budget. In 2025, 95% of marketers [hope to increase their spending](https://www.linkedin.com/pulse/rise-authenticity-why-relatable-content-winning-social-aslam-ogqpe/) on relatable and genuine content. More people connect with real, branded video material than flawless studio work. A scripted advertisement is easily recognizable to viewers. What they really want is: - Genuine emotion - Relatable stories - And a human connection What’s more, chasing cinematic polish often drives up costs for equipment, crew, and post-production. ### **How BrandLens Helps** You may significantly reduce production costs by using BrandLens’ UGC-focused workflows to find authentic tales from actual people, such as clients, staff members, fans, and ambassadors. Instead of hiring professional actors and a production crew, you can highlight authentic moments captured on smartphones. These affordable video creation approaches allow brands to showcase unfiltered, relatable content that fosters trust and engagement. ### **Example Application** Imagine [a retail brand](https://brandlens.io/solutions/retail-and-ecommerce/) asking customers to send short clips of their favorite products in action. Instead of renting a studio, the brand shares a link to a customized BrandLens landing page. Customers follow simple on-screen prompts, using their own phones to record unboxing reactions or quick testimonials. Those raw, [unpolished UGC videos](https://brandlens.io/blog/real-is-the-new-viral-why-brands-are-embracing-unpolished-ugc/) often outperform scripted ads because audiences perceive them as more honest. - **Cost Savings:** No need for lighting rigs, camera rentals, or professional actors - **Authenticity:** Real customers’ voices and experiences build stronger connections - **Scalability:** Collect dozens or even hundreds of stories without scheduling shoots By focusing on authenticity rather than perfection, you cut down on both equipment and labor expenses. ## **Strategy 2: Leverage User-Generated Content** UGC is the cornerstone of budget-friendly video production. Instead of assembling a high-cost in-house team, UGC lets you tap into your existing community customers, fans, and employees to co-create content. BrandLens makes it easy to invite, collect, and curate UGC at scale, so there’s no need for expensive shoots or agency fees. ### **How BrandLens Simplifies UGC Collection** 1. **Custom Campaign Landing Pages Create a branded landing page in minutes with clear instructions, incentives (discount codes, giveaways), and content rights information. There’s no app to download—participants simply tap a link or scan a QR code. 2. **Guided Camera Interface Participants follow on-screen prompts (voice instructions, text overlays, step-by-step scenes) to record videos that meet your brand guidelines. This ensures consistent quality and messaging without requiring a director on set. 3. **Real-Time Content Library As soon as someone submits a video, it appears in your private BrandLens library—tagged, sorted, and ready for review. ### **Example Application** - **Product Demos & Tutorials:** Invite customers to film themselves unboxing or using your product. These authentic demos build trust and highlight real-world applications. - **Testimonials & Reviews:** Ask satisfied customers to share why they love your brand. Peer referrals are more trusted by potential customers than well-designed advertisements. - **Recreate Viral Trends:** Tap into a current TikTok or Instagram trend—have your audience film their own takes (dances, challenges, transformations) featuring your product or service. - **Reaction Videos:** Invite customers to record their genuine reactions to a new launch, surprise announcement, or product demo. These real-time responses feel spontaneous and relatable. - **Unboxing:** Ask loyal customers to film their unboxing experience. Genuine excitement and first impressions make for highly shareable, low-cost videos. - **Fun Challenges:** Launch a lighthearted challenge—karaoke your brand jingle, duet with a company video, or show off your best “office snack hack.” Challenges encourage creativity and community engagement. - **Event Highlights:** When you host an event, whether it’s a pop-up shop, webinar, or holiday party, invite attendees to capture short clips of their favorite moments. Compile these into a dynamic recap reel. You may significantly reduce production overhead by utilizing UGC. No crew rentals, no scheduling logistics, just genuine voices sharing genuine stories. And when you use BrandLens, you get built-in tools to manage volume, maintain quality, and scale efficiently. ## **Strategy 3: Repurpose and Reuse Existing Content** Chances are, your brand already has hidden content gems: past webinars, trade show footage, mini-clips from social campaigns, or customer review videos. By repurposing and reusing these assets, you can create fresh, on-brand videos without starting from scratch. This is an essential tactic for cost-effective video marketing. ### **How BrandLens Helps You Repurpose Content** 1. **Centralized Content Library Upload or link to all existing videos, product demos, event highlights, and influencer clips into BrandLens’s video library. The platform tags and organizes everything, making it simple to locate clips by date, topic, or campaign. 2. **Flexible Editing Tools Use BrandLens’s built-in editing suite to trim, merge, and stitch clips together. You can add branded intros, lower-thirds, and calls-to-action (CTAs) in just a few clicks—no expensive editing software required. 3. **UGC Integration Blend new UGC with existing footage. For instance, overlay customer reaction clips next to a product demo. This hybrid strategy upholds a standard of professionalism while enhancing authenticity. ### **Example Application** For example, an experiential marketing agency that filmed a major industry conference last year can repurpose that event footage into a new “Happy Clients” highlight reel. By interspersing short customer reaction videos (submitted via BrandLens) with past keynote clips, the agency can construct a compelling proof-of-performance video without scheduling a new shoot. By mining your archives and combining them with fresh UGC, you achieve high impact at a fraction of the cost. This approach not only saves time and money but also reinforces brand consistency. Viewers see familiar visuals enhanced by authentic customer voices. ## **Strategy 4: Collaborate and Co-Create for Efficiency** ![](https://brandlens.io/wp-content/uploads/2025/06/Collaborate-and-Co-Create-for-Efficiency--819x1024.jpg "Collaborate and Co-Create for Efficiency - BrandLens")Collaboration is key to affordable video production. [By co-creating with employees](https://brandlens.io/solutions/employee-engagement/), loyal customers, and strategic partners, you can gather multiple perspectives, stories, and skill sets—all while cutting production costs. BrandLens’s video co-creation tools make this process seamless, letting you distribute creative briefs, shot lists, and prompts across your network. ### **Why Collaboration Lowers Costs** - **Shared Resources:** Instead of booking a large studio, participants film in their own environments, such as offices, homes, retail locations, or events, eliminating location fees. - **Amplified Creativity:** Different viewpoints yield diverse content formats, from mini-documentaries to rapid-fire testimonials, without needing separate production budgets. - **Time Savings:** Multiple contributors can produce videos simultaneously. You avoid the bottleneck of a single film crew and compressed shoot schedules. ### **BrandLens Co-Creation Workflow** 1. **Create a Collaborative Campaign Use BrandLens to design each scene with clear instructions, story beats, and visual references. Assign different scenes to specific groups, including employees, customers, or partners. 2. **Share via Unique Links/QR Codes Each collaborator receives a custom link to the campaign. No app downloads or sign-ups are required. 3. **Automated Content Collection As contributors record, videos instantly flow into the BrandLens Content Library. AI tagging and sorting ensure you can quickly identify standout clips. ### **Example Application** [Imagine a winery](https://brandlens.io/solutions/winery-wine-clubs/) that wants to showcase its first harvest of the season. Instead of hiring a film crew, the marketing team sends a BrandLens campaign link to vineyard staff, sommeliers, and even loyal customers. Each group films a short segment: - Workers picking grapes - Sommeliers describing tasting notes - Customers enjoying a glass at a launch event When combined, the result is an immersive “From Grape to Glass” video that feels both authentic and deeply engaging. [This power of co-creation](https://brandlens.io/blog/the-power-of-video-co-creation-how-brands-and-consumers-can-build-content-together/) not only reduces costs but also strengthens your community by giving contributors a sense of ownership. It’s a win-win: you get high-quality, scalable video production, and your audience becomes genuinely invested in the final product. ## **Strategy 5: Use Simple Tools and DIY Production Techniques** High-end cameras and lighting rigs have their place, but for budget-friendly video production, you don’t need them. These days, smartphones boast impressive cameras, and simple DIY setups can yield surprisingly professional results. BrandLens integrates easily with DIY video production techniques, allowing businesses to skip costly gear and instead empower customers and employees to film with tools they already have. ### **DIY Filming Tips** 1. **Smartphone Mastery Most modern smartphones capture HD (and even 4K) video. Encourage participants to: - Frame your phone horizontally so all videos share the same width-to-height ratio. - Turn on your camera’s gridlines to help you position subjects along the rule of thirds. - Keep shots steady by propping your phone on a stack of books or using an inexpensive tripod. 2. **Natural Lighting Film near a bright window or outdoors during the “golden hour” (early morning or late afternoon). Avoid harsh overhead lighting. Soft, diffused sunlight is ideal. 3. **Clear Audio While smartphone mics are decent, a simple clip-on lapel mic (<$30 USD) can elevate audio quality significantly. If mics aren’t available, instruct contributors to film in quiet settings to minimize background noise. 4. **Minimal Editing Needs Use BrandLens’s intuitive interface to trim unwanted sections, adjust brightness/contrast, and add lower-thirds. You don’t need complex editing software; BrandLens handles the essentials. ### **How BrandLens Supports DIY Production** - **Guided Prompts & Overlays:** Direct contributors to hold their phones at the right angle, stay within frame, or speak clearly. Built-in prompts reduce the need for retakes. - **Shot List Templates:** Provide a downloadable shot list or storyboard within the BrandLens campaign so participants know exactly what to film. - **Batch Processing:** Once videos are submitted, BrandLens’s AI auto-tags relevant clips so you can quickly assemble them into a final edit. For more on choosing the right editing tools and maximizing DIY setups, check the best [online video editing tools for scroll-stopping content.](https://brandlens.io/blog/mastering-social-video-the-best-online-video-editing-tools-for-scroll-stopping-content/) ## **Strategy 6: Batch Video Creation for Cost Savings** ![Batch Video Creation for Cost Savings ](https://brandlens.io/wp-content/uploads/2025/06/Batch-Video-Creation-for-Cost-Savings.jpg "Batch Video Creation for Cost Savings - BrandLens")Filming multiple videos in a single shoot or “batching” is one of the simplest ways to drive down per-video costs. Instead of scheduling separate sessions for each testimonial, product demo, or holiday message, you capture everything in one go. BrandLens’s centralized platform helps you organize content ideas, share shot lists, and ensure consistent brand messaging across batches. ### **Benefits of Batching** - **Maximized Resources:** You reserve a location, assemble participants, and set up lighting only once. That saves on location fees, crew labor, and setup time. - **Creative Consistency:** Filming back-to-back videos keeps lighting conditions, wardrobe, and set design consistent across all assets. - **Faster Turnaround:** With all footage captured in one session, you can move straight to editing without waiting weeks for multiple shoots. ### **How to Batch Effectively with BrandLens** 1. **Plan Your Shoot List Create a detailed spreadsheet or storyboard that outlines each video concept. For example: - 3 customer testimonial videos (each 30 seconds) - 2 staff interview segments (60 seconds each) - 4 product highlight clips (15–20 seconds each) 2. **Gather Participants Coordinate a single date when customers, employees, and influencers can gather at once (or remotely via BrandLens prompts if on-site filming isn’t possible). 3. **Use BrandLens Shot Templates Upload your shot list into your BrandLens campaign. Each scene in the timeline corresponds to a specific clip (e.g., Customer Testimonial #1, Product Highlight #2). Participants tap through prompts to record sequentially. 4. **Leverage Real-Time Review As videos come in, the BrandLens Content Library auto-tags clips by category (testimonial, interview, product). You and your team can review, moderate, and select the best takes on the fly, no waiting for weeks of uploads. ### **Example Application** A local restaurant wants to refresh its social media content before the busy holiday season. They organize a “Content Day,” inviting a few regular patrons, staff members, and a local food influencer to the restaurant on a weekday morning. Over three hours, they record: - Customer testimonials about favorite menu items - Chef demonstrating a signature dish - Staff members describe safety and hygiene practices - A quick “What’s New This Holiday?” teaser Within 48 hours, the restaurant has six polished, bite-sized videos ready to schedule across Facebook, Instagram, and their website. Batching lets you leverage time, location, and personnel more efficiently. This is perfect for brands on a video production budget looking to keep costs predictable and manageable. ## **Strategy 7: Build Long-Term Content Pipelines for Ongoing Savings** Spikes in production costs often occur when brands treat video as a one-off project. Each new campaign might involve negotiating new rates, renting equipment, and coordinating crews from scratch. Instead, turn video creation into a routine by building a long-term pipeline. ### **Why Content Pipelines Matter** - **Predictable Budgets:** When you film regularly (monthly or quarterly), you spread out costs instead of incurring large lump sums. - **Brand Consistency:** Frequent content creation ensures your messaging stays relevant and aligned with current campaigns or trends. - **Familiar Workflows:** As your team and contributors become accustomed to the BrandLens process, setup and production time decrease. ### **How BrandLens Enables Ongoing Pipelines** 1. **Always-On Campaigns Set up a standing BrandLens campaign, such as “Customer of the Month” or “Team Updates” that participants can contribute to at any time. Instead of rebuilding a campaign, simply refresh prompts or adjust incentives. 2. **Automated Reminders & Prompts Schedule monthly email or SMS reminders (via integrations) to nudge employees, customers, or ambassadors to submit new videos, including testimonials, use cases, or event recaps. 3. **Content Moderation & Tagging BrandLens’s AI automatically processes submissions, tagging clips with metadata. That organization means you have a searchable library of fresh assets to assemble whenever needed. 4. **Scalable Archive Over time, you build a robust archive of user-generated videos. When a new campaign arises, you can pull from evergreen clips, like [brand testimonials](https://brandlens.io/solutions/testimonials/) or product highlights, to minimize fresh shoots. ### **Example Application** A law firm specializing in real estate wants to feature client success stories on its homepage and social channels. Instead of coordinating a new video shoot for each testimonial, they can maintain an “Evergreen Testimonial” campaign via BrandLens. Each month, satisfied clients receive a simple link to record a quick video about their experience. By the end of the year, the firm will have a library of 12 [legal testimonial ](https://brandlens.io/solutions/legal-testimonials/)videos ready to rotate as social posts, website banners, or email newsletter features. Over time, this pipeline approach slashes production overhead because you’re reusing a familiar framework instead of reinventing the wheel. Plus, each new submission keeps your content fresh without adding major line items to your marketing budget. Creating budget-friendly video production doesn’t mean sacrificing quality or authenticity. By prioritizing genuine stories, leveraging user-generated content, repurposing existing assets, collaborating with your community, embracing DIY techniques, batching shoots, and building long-term pipelines, you can produce high-impact videos that align with even the tightest video production budget. Ready to see how BrandLens can help you produce cost-effective, affordable video content solutions that drive real engagement? [Book a demo today.](https://brandlens.io/how-it-works/) ![author avatar](https://brandlens.io/wp-content/uploads/2025/04/image-1-300x300.jpg) Gurgen Martikyan [See Full Bio](https://brandlens.io/author/gugoadmin/) [ ](https://brandlens.io/author/gugoadmin/) **Categories:** Blog --- ### [Holiday 2026 Personalization Playbook: Video Gift Notes Turn Every Purchase Into a Moment](https://brandlens.io/blog/video-gift-notes-turn-every-purchase-into-a-moment/) **Published:** September 30, 2025 **Author:** Gurgen Martikyan **Content:** The holiday season of 2026 is shaping up to be a game-changer for retail brands looking to capture the hearts and attention of their customers. As consumer expectations continue to rise, hyper-personalization has emerged as one of the most powerful ways to engage shoppers. Video gift notes take engagement into the personalized experience. One innovation that stands out in this new era of retail is QR-powered video gift notes, which offer a unique way to enhance the holiday shopping experience. This blog will explore how brands can leverage QR codes, video messages, and user-generated content (UGC) to turn every purchase into an unforgettable moment. ## **Why Personalization Matters?** In 2026, holiday shopping is no longer just about finding the right gift; it’s about creating a personalized, emotional experience for the customer. Hyper-personalization is the key to achieving this, allowing brands to cater to the individual needs and preferences of their customers at an unprecedented scale. By incorporating personalized elements, such as video messages, brands can build deeper connections with their customers, fostering loyalty and increasing the likelihood of repeat purchases. ## **QR Codes: The Gateway to Seamless Personalization** QR codes are playing a pivotal role in making video gifting and personalized video messages easy to deliver. Through a simple scan, customers can unlock a world of emotional engagement by accessing personalized content that enhances the overall shopping experience. This innovative approach is a major departure from traditional retail, where the act of gifting was often detached from any meaningful connection between the giver and the receiver. QR-powered video gift notes have become a great way to add a layer of emotional unboxing to any holiday gift. Whether it’s a birthday, anniversary, or holiday shopping in 2026, customers can now make their presents more personal by sending a heartfelt message through a quick video scan. These video messages not only elevate the excitement of opening a gift but also create lasting memories, which are crucial in building long-term brand loyalty. The [psychology](https://brandlens.io/blog/psychology-of-ugc-why-people-love-it/) behind UGC is rooted in the emotional impact it has on audiences. When users share their experiences with a product or brand, they are essentially telling a story that others can relate to. This form of [content is inherently more authentic](https://brandlens.io/blog/how-to-collect-authentic-user-generated-video-content-for-your-brand/) and trustworthy than traditional advertising, making it an invaluable asset for brands. ## **No-App Capture: The Future of UGC in Retail** One of the major barriers to collecting UGC in the past has been the reliance on apps or third-party tools that required a steep learning curve. However, with platforms like BrandLens, capturing user-generated content has become seamless. [BrandLens features](https://brandlens.io/features/) allow customers to easily create and share video content without needing to download any apps. This no-app capture experience has made it simpler than ever for brands to tap into the power of [UGC to boost e-commerce sales.](https://brandlens.io/blog/how-user-generated-content-ugc-can-boost-your-ecommerce-sales/) In 2026, we can expect to see more brands leveraging [gift box video content](https://brandlens.io/blog/how-to-create-personal-touch-with-ugc-video-content-for-gift-boxes/) to increase engagement. The ability for customers to instantly record and share their personalized experiences creates an organic and authentic form of marketing that resonates deeply with other shoppers. ## **Best Practices for UGC Video: Creating Content That Resonates** ![](https://brandlens.io/wp-content/uploads/2025/10/Best-Practices-for-UGC-Video-.jpg "Best Practices for UGC Video- - BrandLens")While UGC is a powerful tool, it’s essential to ensure that the videos created align with the brand’s overall messaging and aesthetic. Here are a few [best practices](https://brandlens.io/blog/best-practices-for-creating-engaging-video-content-with-user-generated-materials/) for incorporating UGC video into your holiday campaigns: 1. **Encourage Authenticity:** Rather than scripting or staging content, allow your customers to express themselves in their own way. Authenticity resonates deeply with audiences, and customers will appreciate the freedom to share their personal experiences. 2. **Make it Shareable:** Ensure that the content created is easy to share across multiple platforms, from social media to email. Offering incentives for sharing can also drive even more engagement. 3. **Integrate UGC into Your Marketing Funnel:** Incorporate UGC in various stages of the customer journey, whether it’s pre-purchase inspiration, post-purchase engagement, or during the unboxing experience. This helps keep your brand top of mind and encourages repeat purchases. 4. **Leverage QR Codes for Easy Access:** As mentioned earlier, using QR codes to link to video content can simplify the process of creating and viewing personalized UGC. Make sure the experience is frictionless for your customers. ## **Case Study: Engagement & Activation Through Video Gifting** One of the most successful holiday campaigns in recent memory came from a popular global brand that combined video messages and QR codes to create an unforgettable [holiday UGC](https://brandlens.io/blog/how-to-create-personal-touch-with-ugc-video-content-for-gift-boxes/) experience. [Hershey’s personalized video gifting](https://brandlens.io/case-study/hersheys-kisses-with-personalized-videos/) is an excellent example of how brands are tapping into this trend. Hershey’s created a powerful holiday campaign in 2025 by offering customers the ability to add personalized video messages to their chocolate gift boxes, creating a memorable gifting experience that resonated emotionally with recipients. As shoppers increasingly demand unique and meaningful gifts, personalized video messages are emerging as a powerful tool to make every present feel more special. The result was a scalable personalization strategy that was not only emotionally impactful but also easily replicable at scale. The brand’s investment in QR-powered video gifting paid off, as sales soared and social media channels buzzed with the content generated by customers. ## **2026 Content & UGC Trends: What to Expect This Holiday Season** As we move into the [holiday season of 2026](https://brandlens.io/blog/how-ugc-fits-into-your-brands-2025-content-strategy/), several trends are expected to dominate the retail landscape: - **Increased focus on emotional unboxing:** Consumers are looking for more than just the product—they want an experience that taps into their emotions. - **Scalable personalization:** Brands will continue to find ways to scale personalized experiences, whether through **video gifting**, custom messaging, or interactive experiences. - **UGC as a key conversion tool:** Brands that successfully integrate UGC into their marketing strategy will see increased engagement, loyalty, and ultimately, sales. - **Video as the dominant content form:** Video content will continue to reign supreme in holiday campaigns, with a special emphasis on UGC video content. ## **Holiday Campaign Ideas** Here are some holiday campaign ideas for 2026 that incorporate QR codes and UGC video content: 1. **Interactive Gift Boxes:** Allow customers to scan a QR code on their holiday gift box to unlock a personalized video message or a surprise unboxing experience. 2. **Personalized Video Holiday Cards:** Let customers record and send personalized video cards to loved ones, making the gifting experience more personal and memorable. 3. **UGC Contests & Challenges:** Launch a social media contest encouraging customers to share their **UGC holiday unboxing videos** for a chance to win a grand prize. 4. **Post-Purchase Video Messages:** Send a thank-you video message to customers after their purchase, linking them to an exclusive holiday offer or discount. The holiday season of 2025 is set to be one of the most personalized and engaging yet. Brands that embrace QR-powered video gifting, holiday UGC, and hyper-personalization will not only create memorable moments for their customers but also drive deeper emotional connections that result in long-term loyalty. By harnessing the power of UGC, video messages, and innovative technologies like QR codes, retail brands have the opportunity to create truly magical experiences that will leave a lasting [impact on shoppers this holiday season](https://brandlens.io/blog/driving-holiday-impact-with-connected-tv-how-big-screen-ads-are-redefining-seasonal-reach/) and beyond. ![author avatar](https://brandlens.io/wp-content/uploads/2025/04/image-1-300x300.jpg) Gurgen Martikyan [See Full Bio](https://brandlens.io/author/gugoadmin/) [ ](https://brandlens.io/author/gugoadmin/) **Categories:** Blog --- ### [Short-Form UGC Video Do’s and Don’ts - A Guide for Brands and Organizations](https://brandlens.io/blog/a-guide-to-ugc-video-dos-and-donts/) **Published:** July 28, 2025 **Author:** Vahagn Khachikyan **Content:** ![](https://brandlens.io/wp-content/uploads/2025/07/Pasted-image-20250723195456-1024x866.png "dos and donts - BrandLens - BrandLens") When it comes to creating [compelling short-form video content](https://brandlens.io/case-study/how-cashperclip-com-uses-brandlens-to-power-its-stock-video-campaigns/), we (humans) are all over the place when it comes to the Quality, Story, Performance, and Engagement. We cover the basics of creating a compelling UGC Video. Feel free to share with your talent and creators. Here is an extensive list of dos and don’ts for creating compelling UGC Video content. You can use this for yourself or share it with your consumers to follow. ## Visual and Audio Quality for any UGC Video **DO:** - **Choose backgrounds with depth and interest.** Film in settings that enhance your story, stylish rooms or outdoor scenes with layers and textures engage viewers without distracting from you or your product. - **Frame your shot well and leave head space.** Keep the camera steady, allow some space above your head, and use the “rule of thirds” for balanced composition. A tripod or stabilizer helps avoid shaky footage. - **Use natural, frontal lighting.** Face a window or film outside for soft, even light. If indoors, use diffused lights to avoid harsh shadows or overexposure. The goal is to be well-lit and clearly visible. - **Capture clear audio.** Record in a quiet space and speak toward the mic. Use an external mic if possible, and watch for background noise. Test audio levels to ensure your voice is clear and not distorted. **DON’T:** - **Avoid poor lighting or backlighting.** Don’t film with bright lights or windows behind you, as this creates silhouettes. Check your camera to avoid overexposure or underexposure, and keep light sources out of the frame. - **Don’t use messy or dull backgrounds.** Cluttered or blank backgrounds distract or bore viewers. Tidy up and add relevant décor so your environment feels intentional and supports your story. - **Don’t create shaky videos.** Avoid jerky camera movements. Use a steady hand or stabilizer, and edit out accidental shakes for a professional look. - **Don’t ignore video format and quality.** Always film vertically (9:16) for short-form platforms, and use HD resolution (1080p or higher). Avoid grainy footage or wrong aspect ratios, which look unprofessional and turn viewers away. ## Storytelling and Content **DO:** - **Start with a hook.** In short-form video, the first 2–3 seconds are crucial to grab attention and prevent viewers from scrolling away. Use a bold statement, surprising visual, question, or exciting sound right at the start. Jump straight into the action with no long intros or logos. **71% of viewers decide to keep watching within the first few seconds**, so lead with your strongest content. - **Tell a relevant, authentic story.** Build your video around a narrative that resonates with your audience and connects to your brand. Use personal anecdotes, quick demos, or mini-vlogs that feel genuine, like a friend sharing a tip. Ensure your story or trend **aligns with your brand message and audience interests**. For example, brands can join trends but relate them back to their product in a fun, relevant way. - **Keep it concise and impactful.** Aim for 15–30 seconds, generally under a minute. Focus on one main point, showing the most important content first. Use quick cuts and snappy pacing to maintain energy. Concise, value-packed videos hold attention and often **loop automatically**, boosting engagement. Some creators design videos to **loop seamlessly** for extra views. - **Leverage trends and music wisely.** Use trending sounds, music, memes, or challenges that fit your brand to increase reach and show you’re current. Creatively incorporate your product into trends, but always **tie it back to your message** so it feels natural. Only use music or sounds you have rights to or that the platform provides. - **Plan your content (but stay flexible).** Outline your key message and plan shots or captions for an organized flow like a quick script or shot list. This helps you hit all your points efficiently. However, **stay flexible** and embrace genuine, spontaneous moments to keep your content authentic and engaging. **DON’T:** - **Don’t make it overly salesy or scripted.** Hard sells and infomercial vibes turn viewers off quickly. Skip corporate jargon, slogans, feature lists or phrases like “Introducing the revolutionary XYZ…” They sound like ads and make people skip. Instead, focus on sharing, not selling; UGC should feel like friendly advice or a story. Don’t read scripts word-for-word. The natural, unscripted videos are more engaging. Know your key points and speak in your own conversational style. - **Don’t stray off-topic or cram in too much.** With just 30 seconds, stick to one clear message or story. Don’t try to fit in introductions, tutorials, testimonials, and company history all at once. Avoid unrelated tangents or jokes unless they support your main point. Keep every clip or sentence focused on the story or feeling you want to convey. - **Don’t ignore platform trends.** Each platform has its own style and audience. What works on TikTok may flop on Instagram. Don’t force a corporate style if the trend is casual, and don’t use trendy memes if they don’t fit your brand. Research the platform’s pacing, language, and editing styles, and avoid outdated formats. Make sure your content feels native and relatable. - **Don’t violate trust or guidelines.** Never include anything offensive, misleading, or dishonest. Audiences spot inauthenticity, and exaggerated claims erode trust. Avoid unlicensed music or banned hashtags that could hurt your video’s reach. Stay positive, follow platform rules, and keep your content brand-safe to protect your reputation. ## Creator Performance and Presentation **DO:** - **Present yourself professionally (yet authentically).** As a creator in a brand campaign, aim to be both **relatable** and polished. Wear simple, neat clothing without loud patterns or visible logos (unless it’s the brand you’re promoting) to keep the focus on you and the product. Follow brand guidelines and choose attire that matches the campaign vibe. Comfort and confidence in your outfit will show on camera. - **Bring energy and emotion to your performance.** Short-form videos need personality. Smile, use expressive body language, and let your passion show. Speak clearly and enthusiastically, as if sharing with a friend. For voiceovers, add warmth to avoid sounding monotone. Authenticity is key; viewers notice if you’re faking it, so show real excitement when you feel it. Genuine reactions make your content more relatable and memorable. - **Practice your lip-sync or voiceover timing.** Many UGC videos use trending sounds or music. Practice to sync your mouth and actions with the audio for a polished result. A well-synced performance keeps viewers engaged. When acting out skits or reactions, commit fully, and some exaggeration can help your performance stand out on camera. - **Mind your body language and eye contact.** Look at the camera lens to connect with viewers. Maintain an open, friendly posture and use natural gestures. When demonstrating a product, hold and use it naturally. As the host of your mini-show, appearing engaged and confident with a genuine smile and good posture boosts your credibility and likability. **DON’T:** - **Don’t wear distracting or branded clothing (unless it’s on-message).** Avoid shirts or hats with big logos, brand names, or loud graphics, as they can confuse viewers or violate brand rules. Dress cleanly and appropriately, steering clear of anything that clashes with the brand image, like competitor merchandise. Aim for a stylish yet neutral look to keep the focus on your video content. - **Don’t be dull or low-energy on camera.** Speaking in a monotone or looking bored will lose viewers fast. Don’t film when tired or in a bad mood, and avoid just reading a script with no emotion. Show natural enthusiasm, but don’t be overly fake or rehearsed. Authentic moments, like a quirky laugh, can be endearing, just remember to bring extra energy for the camera. - **Don’t let technical mishaps undermine your performance.** Check for things like food in your teeth, a dirty lens, or an unflattering camera angle. Clean up, set your camera at eye level, and avoid awkward framing. Remove distractions so your on-screen presence shines. - **Don’t ignore feedback or guidelines from the brand.** Always follow the brief and required disclosures. If the brand asks for changes, don’t take it personally; they know their goals. Ignoring feedback or guidelines can ruin a campaign. Collaboration and flexibility are key to successful brand partnerships. ## Engagement and Viewer Experience **DO:** - **Engage the viewer directly.** Treat your audience as participants by asking questions or encouraging interaction, like, “Which outfit do you like better? Let me know in the comments!” This boosts engagement and makes viewers feel involved. Many top UGC creators use captions or [on-screen text to prompt](https://brandlens.io/features/) responses, such as ending with, “What questions do you have about life insurance? Ask away in the comments.” Also, respond to comments to show there’s a real person behind the video, which builds loyalty and helps with algorithms. - **Use on-screen text or captions for clarity.** Many viewers watch with the sound off, so add short text callouts, subtitles, or graphics to ensure your message is clear. For example, flash “3 tips for better skin” on screen as you say them. Captions aid understanding, catch attention, and improve accessibility. Use auto-caption features, but avoid clutter. Aim for a balance so viewers can follow along even with the volume off. - **Optimize for a smooth viewing experience.** Keep videos vertical and mobile-friendly. Trim pauses for a snappier pace, and consider seamless loops to encourage repeat views. Use platform-specific features like trending sounds, interactive stickers, or compelling thumbnails to boost engagement and make your content more interactive and enjoyable. - **Include a call-to-action (CTA) when appropriate.** Guide viewers on what to do next, such as “Check out the link in my bio” or “Use code SAVE20 at checkout.” Make CTAs feel natural and relevant to your content. Even a simple “Drop a comment if you found this helpful!” can turn engagement into measurable results and align with your campaign goals. **DON’T:** - **Don’t make viewers strain to watch or listen.** Eliminate friction in the viewing experience: avoid tiny text, fast-flashing images, or cluttered visuals. Fun edits are good, but too much overwhelms. Ensure audio is clear: background music should support, not overpower, your voice. Remember TikTok and Reels may cover screen edges, so keep key info away from corners. Always test-watch before posting to confirm everything is easy to see and hear. If the content is hard to follow, viewers will move on. - **Don’t forget to deliver value or entertainment.** Every short-form video should educate, entertain, or inspire. Ideally more than one. Don’t post just to post; offer a takeaway, whether it’s a laugh, a tip, or a relatable moment. Avoid filler or repetitive trends without a personal twist. Keep the whole video engaging, not just the ending. The best influencer UGC makes viewers smile, relate, or learn. Respect viewers’ time by rewarding it with quality content. - **Don’t be afraid to be human.** Don’t edit out every imperfection. Include candid laughs or genuine reactions to keep your content authentic. Over-produced, overly filtered videos feel inauthentic. In 2025, audiences want authenticity, not perfection. A brief blooper or honest moment can boost engagement. Keep it clean and on-message, but let your personality shine through; viewers connect more with real people. - **Don’t ignore the community after posting.** Engagement doesn’t end at upload. Respond to comments and questions to build goodwill and boost reach. Don’t escalate with trolls, respond kindly, or ignore. Brands and algorithms value ongoing interaction. Simple replies or answering FAQs in comments can increase engagement. Handle negative feedback gracefully, and let brand managers step in if needed. Being present and positive after posting amplifies your video’s impact. ## Conclusion Short-form UGC videos are a powerful way for brands to boost consumer engagement when executed well. The key is balancing authentic, creator-driven content with quality and strategy that support brand goals. Best practices include maintaining high production standards (good lighting, clear audio, appealing visuals), staying native to the platform, telling a compelling, genuine mini-story, presenting with enthusiasm, and focusing on the viewer’s experience. By following these guidelines: using strong visuals, hooking viewers early, delivering a focused, personable message, and encouraging interaction brands can greatly improve influencer UGC campaign success. The most effective strategies blend professional polish with authenticity, combining brand standards with a relatable creator voice. This approach produces videos that look great and feel real, inspiring viewers to engage and trust the message. Empower your creators with these tips, encouraging creativity within clear quality and brand guidelines. The result: short-form videos that captivate audiences and drive real engagement. In 2025’s fast-paced social landscape, mastering authentic, strategic UGC will set your brand apart. Now, brief your creators and watch your campaigns thrive, happy filming!! ![author avatar](https://secure.gravatar.com/avatar/68395e8cd4426373630f53e740ea64e1381d54b22e3084b49597a42e3182ffdb?s=300&d=mm&r=g) Vahagn Khachikyan Video Visionary [See Full Bio](https://brandlens.io/author/vahagn-khachikyan/) [ ](https://brandlens.io/author/vahagn-khachikyan/) **Categories:** Blog --- ### [Dallas to Miami: City-Specific Content Strategies for the Biggest World Cup Ever](https://brandlens.io/blog/dallas-to-miami-city-specific-content-strategies-for-the-biggest-world-cup-ever/) **Published:** September 24, 2025 **Author:** Vahag Karayan **Content:** The FIFA World Cup 2026 content strategy playbook isn’t “one size fits all.” With matches and fan zones spread across 16 North American cities, every market brings its own culture, slang, pace, and pride. If you’re still planning one generic hero spot and a single hashtag, you’ll miss the lightning in the local bottle, especially when fans are primed to co-create and share moments in real time. Below is a practical, city-by-city approach to capturing that energy with scalable, app-free user-generated content (UGC) and hyperlocal storytelling, starting with Dallas and Miami, then expanding across all host cities. ## **16 Cities, 1 Global Stage: Localized UGC Is the Key** ![](https://brandlens.io/wp-content/uploads/2025/10/image-2-1024x717.png "image - BrandLens")The 2026 World Cup will land in mega-metros and multicultural hubs like Dallas, Miami, New York City, Toronto, Los Angeles, and more. Each city’s fan culture, such as food, music, dialect, and hometown legends, deserves its own creative angle. That’s why the most effective city-based content [marketing for global events blends national brand](https://brandlens.io/blog/creator-economy-live-what-brands-need-to-know-about-ugc-creators-the-future-of-marketing/) cohesion with local nuance. - Fans engage more when they see their city’s voice and visual identity reflected back. - “No-app” capture flows remove friction for the on-the-move supporter bouncing between trains, fan fests, and stadium gates. - Structured prompts (e.g., “Predict the score,” “Show your match-day fit,” “Teach us your chant”) turn casual passersby into on-camera contributors you can repurpose across channels. To spark ideas for fan zone video activations, [brands run event-based UGC activations across cities with interactive](https://brandlens.io/blog/30-years-of-world-cup-olympic-brand-activations-1994-2024/) capture and on-site QR prompts. For a macro view of host-market opportunities and pitfalls, explore our breakdown of FIFA UGC strategies tailored for major host cities. ## **Why Localized Fan Content Beats One Global Ad** Global awareness is table stakes; local belonging drives participation. When your content speaks “Dallas” in Dallas and “Miami” in Miami, you tap into emotion, not just reach. - User-generated content at live sporting events performs best when fans feel invited, guided, and celebrated, right where they stand. - Gen Z and Gen Alpha prefer real, geo-tagged experiences to generic brand speak; they’ll duet, remix, and co-create when prompts are specific to place and moment. - Localized UGC becomes a creative engine you can edit into paid ads, organic social, email, retail displays, and sponsor sizzle reels. Want to see evergreen creative prompts and camera flows that help a brand lead the story without over-scripting it? For a deeper point of view on why “brand + fan” beats “brand vs. fan,” read our guide to [collaborative video content from fans and local creators](https://brandlens.io/blog/the-power-of-video-co-creation-how-brands-and-consumers-can-build-content-together/). ## **Dallas: Stadium Energy Meets State Pride** Everything’s bigger in Texas, and AT&T Stadium’s scale plus tailgate culture make Dallas a content goldmine. Here’s how to channel that into UGC in Dallas World Cup events that feel unmistakably local: #### **Creative Pillars:** - **“Texas Takes the Cup” Challenge:** Ask fans to record a 10-second clip showing how Texas celebrates a goal: from brisket BBQ smoke signals to porch-flag reveals to high-school drumline hits. Stitch into a city hype film for daily reels. - **Friday Night Lights, World Cup Edition:** Partner with local high school bands, step teams, or cheer squads to perform walk-in beats. Prompt supporters to “duet” by stomping, clapping, or flashing their scarf rhythm in selfie mode. - **Be the Color Commentator:** Drop a highlight clip and invite fans to voice over the moment as if they’re calling it from their neighborhood sports bar; best takes play on fan-zone screens. #### **Distribution and Capture:** - Post scannable QR codes near stadium entrances, train stations (Trinity Railway Express (TRE) and Dallas Area Rapid Transit (DART), and fan shuttles. - Use “predict-the-score” prompts in English and Spanish; announce daily winners on local radio partners and stadium boards. - Keep everything mobile-first and low-friction; you’ll need no-app tools to collect fan content on the move, especially for tailgate-to-turnstile rush windows. #### **Partnerships and Amplification:** - Co-create with Texas creators (barbecue pitmasters, high-school coaches, dance crews). - Integrate local sponsors (grocery, quick service restaurant (QSR), beverage) with “fan fuel” offers unlocked after submission. Need verticalized tactics for sports venues, jumbotrons, and sponsor integrations? Browse our [industry-specific UGC examples in sports and entertainment](https://brandlens.io/solutions/sports-entertainment/). ## **Miami: Music, Style, and Multicultural Energy** In Miami, culture doesn’t just set the backdrop; it is the story. Lean into rhythm, fashion, and language diversity to ignite Miami World Cup fan engagement. #### **Creative Pillars:** - **“My World Cup Look” Street Series:** Daily prompts in Little Havana and Wynwood: fans show their match-day outfits, nails, flags, and face paint. Capture quick catwalk spins with on-screen text in English and Spanish. - **Chant Remix:** Invite families and friend groups to record bilingual chants; auto-add beat overlays so clips feel like mini-music videos. - **Watch-Party Diaries:** Gather neighborhood vignettes, from ventanita espresso lines to abuela’s living-room celebrations, then map stories by ZIP code. #### **Distribution and Capture:** - QR codes on murals and near fan-fest stages; micro-booths at Calle Ocho cafés; roving street teams with handheld signs (“Record here in 15 seconds!”). - Offer Spanish-first prompts and bilingual overlays so contributors pick their vibe instantly. To visualize what these on-site prompts look like, skim our quick walk-through of [event-based UGC activations across cities](https://brandlens.io/blog/event-activations-with-interactive-videos-how-ugc-can-amplify-the-impact/). For creative directors and field teams, our short explainer on [brand-led video storytelling using local voices](https://brandlens.io/blog/tools-for-video-storytelling-how-to-capture-compelling-ugc/) has sample scripts and overlay ideas. ## **How to Scale City-Specific Campaigns Across All 16 Host Cities** ![](https://brandlens.io/wp-content/uploads/2025/10/image-3-1024x684.png "image - BrandLens")Here’s the play to make localized content scalable, measurable, and safe for brand, plus sponsor use. ### **Systematize Creativity with Localizable Templates** - Build master prompts that swap in city variables: local landmarks (e.g., Reunion Tower vs. Freedom Tower), slang (“Let’s ride” vs. “Dale”), and ambient sounds (drumline vs. congas). - Use geo rules so fans in the right radius auto-see their local version. - Maintain a common backbone like clip length, framing, and call-to-action, so editing into national reels is plug-and-play. ### **Design an App-Free Capture Flow for Live Environments** - Fans won’t download apps in a crush of bodies and sunshine; they will rely on short links and QR codes. - Offer one-tap consent and on-screen guidance to standardize quality (framing, volume, lighting). - Trigger immediate “thank-you” call-to-actions (CTAs): coupon unlocks, gallery views, or “share your clip” buttons. If you want to see the exact web-based flow fans experience (from landing page to camera prompts to thank-you), discover [how it works](https://brandlens.io/how-it-works/) inside BrandLens. ### **Rights, Moderation, and Brand Safety** - Bake in usage rights at submission; hold every clip for approval before it enters your galleries. - Use AI-assisted moderation plus human review for profanity, signage, and sponsor conflicts. - Standardize naming and tagging so editors can instantly filter by city, language, sponsor, or theme. ### **Measure by City, Compare Like-for-Like** - Track clip starts, completed submissions, share-outs, and gallery views per city. - Benchmark engagement by venue type (fan zone vs. stadium concourse vs. transit hub). - Attribute lift to sponsors (QR codes on booths or banners) and optimize placement daily. ## **Field Playbooks: What to Hand Your Street Teams** Your on-the-ground crew makes or breaks participation rates. Equip them like a production unit, not a flyer team. - **QR Kit:** Rigid handheld signs, lanyard cards, and rail wraps; all short links tested on poor cell reception. - **Prompt Menu:** 6-8 snackable prompts per city; swap by time of day (arrival hype, halftime, post-win catharsis). - **Creator Whisperer:** One teammate who scouts expressive fans and asks for a 20-second story (“What are you most proud of about your city?”). - **Micro-Incentives:** On-the-spot swag for submissions (scarf pins, stickers) and daily raffle entries announced on your Instagram Story. - **Approval Cues:** A simple “We’ll feature the best clips on the big screen tonight, watch for your face” line works wonders. ### **Compliance, Accessibility, and Community Standards** Great content isn’t worth it if it creates headaches later. Protect the brand and the fan. - **Consent and Rights:** Use plain-language consent at submission; keep all content “review-first” so nothing publishes automatically without human eyes. - **Accessibility:** Add auto-captions and language toggles (English/Spanish minimum in Dallas/Miami). - **Inclusivity:** Feature families, seniors, and supporters’ groups of all backgrounds. A World Cup moment should look like the city it’s in. - **Duty of Care:** Avoid prompts that encourage dangerous behavior (running in crowds, climbing structures). Keep audio levels safe in headset experiences. ### **Sponsors & Revenue: How Local UGC Unlocks New Inventory** Localized UGC creates sellable surfaces your partners actually want: - **Clip-Level Bugs:** 3-second animated logo in the lower corner on approved gallery clips. - **“Fan of the Day” Sponsor:** Name-credit the best submission nightly and gift a voucher. - **Geo-Exclusive Offers:** Unlock coupons tied to QR codes only available in that fan zone. - **Creator Meet-Ups:** Invite top contributors to a sponsor lounge for “reaction” filming with custom backdrops. Because you’re collecting content through a structured, moderated workflow, sponsors can confidently reuse clips in their channels without chasing rights or worrying about brand safety. ### **Think Global, Capture Local** The brands that win the World Cup, not just on TV but in the feed, will elevate local voices, not just global reach. They’ll respect Dallas’s drumline swagger and Miami’s bilingual pulse, then roll those moments into a coherent national narrative that feels alive every day of the tournament. If you’re planning to host city-branded campaigns and need a field-ready workflow, remember: fans won’t install anything in a crowd. Keep it tap-and-record. Want a tournament-ready UGC system that scales from Dallas to Miami and every city in between? We’ll map your FIFA World Cup 2026 content strategy by host city: templates, prompts, gallery plan, and sponsor inventory included. [Book a demo](https://brandlens.io/how-it-works/) and explore how BrandLens helps brands win the UGC game in every host city. ![author avatar](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025.jpeg) Vahag Karayan CEO & Co-Founder As an AI pioneer and the CEO of BrandLens, Vahag Karayan helps marketers unlock the power of authentic video UGC at scale. Drawing on 20+ years of tech leadership—from advanced R&D at NASA/JPL to enterprise SaaS—he bridges the gap between complex artificial intelligence and human storytelling. Vahag is passionate about eliminating the friction of video collection so brands can effortlessly turn everyday fans into powerful advocates. [See Full Bio](https://brandlens.io/author/vahag-karayan/) [ ](https://brandlens.io/author/vahag-karayan/) [ ![social network icon](data:image/svg+xml;base64,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) ](https://www.linkedin.com/in/vahag/) **Categories:** Blog --- ### [FIFA World Cup 2026 Marketing: Fan Zones, Festivals & UGC Campaigns](https://brandlens.io/blog/fifa-2026-host-city-goldmine-fan-zones-festivals-and-ugc-challenges-brands-should-launch-now/) **Published:** September 18, 2025 **Author:** Vahagn Khachikyan **Content:** FIFA World Cup 2026 marketing will be one of the biggest brand opportunities of the decade. The last World Cup, held in 2022, drew over [5 billion global views.](https://inside.fifa.com/tournament-organisation/audience-reports/qatar-2022) That’s more than half the planet tuning in to watch, share, and celebrate. The FIFA World Cup 2026 presents a remarkable opportunity for brands to connect with audiences at a scale never seen before. To understand where the biggest opportunities are, here are the key takeaways for brands planning their FIFA World Cup 2026 marketing strategy. ## Key Takeaways for FIFA World Cup 2026 Marketing - **FIFA World Cup 2026 will be the largest tournament in history,** with 48 teams and 104 matches across the U.S., Canada, and Mexico. - The tournament will extend far beyond stadiums, with **fan zones, city festivals, and watch parties becoming major brand activation spaces.** - The biggest marketing opportunity will come from **fans creating and sharing their own content, not just watching the games.** - Brands that succeed will focus on **structured fan participation,** including predictions, reactions, rituals, and celebration videos. - The brands that win will not just advertise during the World Cup, they will **co-create the experience with fans.** ## The 2026 World Cup The 2026 edition is even bigger: [it will be the largest in history,](https://www.premierleague.com/en/news/4438262/fifa-world-cup-2026-dates-venues-qualified-countries-draw-details) featuring - 48 national teams (up from 32) - Playing in 104 matches (up from 64) - 16 host cities across three countries, including the United States, Canada, and Mexico - And an expanded timeline: from June 11 to July 19, 2026 > 104 days to go. > > 104 matches at [\#FIFAWorldCup](https://twitter.com/hashtag/FIFAWorldCup?src=hash&ref_src=twsrc%5Etfw) 2026 🤯 [pic.twitter.com/SEKh5frxVy](https://t.co/SEKh5frxVy) > > — FIFA World Cup (@FIFAWorldCup) [February 27, 2026](https://twitter.com/FIFAWorldCup/status/2027315854434824349?ref_src=twsrc%5Etfw) It will be the first time three nations co-host the tournament, making it a cultural and commercial moment unlike any other. With games happening in major cities like Los Angeles, New York, Toronto, and Mexico City, the energy will spill into streets, parks, and fan zones across North America. But the key point here is that ***At the 2026 World Cup, fans will own the narrative, and the brands that succeed are those that help them tell it.*** For marketers, FIFA 2026 will be the storytelling background. Imagine thousands of fans in a city square, faces painted, voices echoing chants, and phones raised, capturing spontaneous joy. That raw moment is your opportunity. But in 2026, it’s not enough to show up. *Brands must co-create those moments.* In this post, you’ll learn: - Why FIFA 2026 is a fan experience revolution - How to plan fan zone activations - Creative campaign ideas - Examples from leading brands - A practical activation timeline It is also great to learn from history. The complete history of [World Cup and Olympics](https://brandlens.io/blog/30-years-of-world-cup-olympic-brand-activations-1994-2024/ "30 Years of FIFA World Cup & Olympic Brand Activations (1994–2024)") activations covers the best ones across the years. ## **Why FIFA 2026 Is a Fan Experience Revolution** Unlike previous tournaments, FIFA 2026 will unfold across an entire continent, blending stadium crowds with massive fan zones, local festivals, and digital fan ecosystems. [Over 25% of World Cup](https://retailwit.com/engaging-u-s-soccer-fans-ahead-of-fifa-world-cup-2026/?utm_source=chatgpt.com) interested fans plan to attend matches in person. Since the 2026 Cup will take place in North America, 70% of soccer fans in the United States [are more enthused.](https://www.marketingdive.com/news/marketing-to-american-soccer-fans-heres-what-the-numbers-say/758338/) Marketers may expect: - Hundreds of fan zones across host cities like Toronto, Miami, and Los Angeles - Record-breaking social engagement - A rise in real-time participation That shift turns every fan into both a participant and a publisher and that’s where the next wave of sports marketing begins. ## **FIFA 2026 Fan Zone Activation Ideas** Let’s go over some fan zone activation tips: ### **Pre-Tournament Strategy: Start the Conversation Before Kickoff** Waiting until June 2026 to launch your campaign? You’ll already be late. Brands that win in 2026 will activate early, six months before kickoff, building emotional anticipation and fan identity. Here are three pre-tournament ideas worth exploring: 1. **Fan Rituals Campaign** Invite people to share their pre-game rituals or match-day routines, from wearing “lucky” socks to watching with the same group every time. **Example: Heineken’s “Cheers to the Superstitious Fans” (UEFA Champions League)** To celebrate the wonderfully weird traditions of football fans, [Heineken spotlighted real superstitions](https://lbbonline.com/news/heineken-celebrates-football-fandom-with-a-cheers-to-superstitious-fans), from lucky socks to drinking the same beer every game. They even surprised two superfans by recreating their exact matchday setup at the final venue, bringing their “lucky pub corner” (same barstool, same beer mats!) to life in the stadium (image below). It showed how powerful belief and ritual are in fan culture. ![Heineken: Reserved for a superstitious fan with Virgil van Dijk](https://brandlens.io/wp-content/uploads/2025/09/image-7-1024x577.png "image - BrandLens")**Insight:** A Heineken global study found that 50% of fans follow a pre-match ritual and 46% believe it actually affects the outcome. Among Gen Z and millennials, that number jumps to 67%. 2. **Fan Prediction Series** Let fans record their match predictions and reactions as the tournament unfolds, perfect for episodic storytelling and engagement retention. - Ask fans to submit quick video predictions, such as scorelines, standout players, or bold hot takes. - Set up branded templates so fans can record and share their predictions easily, all while keeping the look and feel on-brand. Deploy the [BrandLens template](https://my.brandlens.info/recorder?id=501ae039-57b3-4479-b026-e19628056988) for prediction campaigns. - Feature top[ fan predictions](https://brandlens.io/templates/super-bowl-fan-predictions/ "Super Bowl LX Fan Predictions") on screens at FIFA Fan Fests or inside local sponsor activations. - Reward the most accurate or creative predictions with prizes or shoutouts from player partners or influencers. ![](https://brandlens.io/wp-content/uploads/2025/09/image-5.png "image - BrandLens")3. **Signature Pose Challenge** Get fans to strike their match-day pose: repping their team colors, mimicking their favorite player, or just showing off their fit. The more personal, the better. The real-life inspiration is the Lionesses’ arrivals. Before major matches (like the Euros), England’s women’s team, known as the Lionesses, [started treating “arrivals day” like a mini fashion show.](https://observer.co.uk/news/sport/article/tiktok-generation-buys-into-savvy-lionesses-as-euros-glory-beckons) - They showed up at training camps or matches dressed in personal, stylish outfits, like Nike crop tops, jorts (long denim shorts), silver sneakers, etc. - These weren’t just regular team uniforms. They expressed their own style. Example: Leah Williamson arrived in silver Nike boots, baggy Nike jeans, and a crop top. Others wore custom tracksuits or standout streetwear. **What Happened Next** - The Football Association (FA) posted videos of these arrivals on TikTok and Instagram. - One video of Leah’s shoes alone got 750,000+ views on Instagram. - Fans loved it; they commented not just on the players’ performance but also on their style, vibe, and personality. This turned the players into style icons, not just athletes. The real-life inspiration, the Lionesses’ arrivals. England’s women’s team turned “arrivals day” into a cultural moment, showing up to camp in bold outfits, custom sneakers, and tons of personality. It wasn’t just fashion. These looks got millions of views online and boosted brand deals (from Nike to Gucci) and showed how authentic fan connection drives real engagement. The takeaway? When fans feel seen, they show up. And when your challenge reflects that energy, they’ll want to be part of it. #### **4. My First Game Story** Everyone remembers their first football game, the noise, the nerves, the magic. This campaign taps into raw nostalgia and emotional connection. **Tips to Activate:** - **Use short-form video:** Ask fans to post a 15–30 sec clip sharing their story. It feels personal and performs well on platforms like Instagram Reels and TikTok. Use BrandLens to [co-create viral fan content during major sports events](https://brandlens.io/blog/the-power-of-video-co-creation-how-brands-and-consumers-can-build-content-together/). It lets brands design guided templates so fans can easily film and submit their stories - **Feature stories from real players or local legends:** Start with voices people admire; it builds momentum and sets the tone. - **Add a local twist:** Encourage fans in each host city to mention their hometown club, local stadium, or family traditions. - **Create a branded hashtag:** Like #MyFirstMatch or #GameDayFeels to collect and highlight the best stories. - **Reward participation:** Feature top stories on brand channels, or give away official merch, match tickets, or signed balls. **Pro Tip**: Make it as easy as possible for your fans to participate by removing the need for apps and simplifying the process. Explore [how to collect user-generated content (UGC) videos without apps. ](https://brandlens.io/blog/how-to-collect-ugc-videos-without-apps/ "How to Collect UGC Videos Without Apps") #### **5. Trivia Challenges** Fans love to prove they know the game. This builds hype, educates newer fans, and sparks friendly competition. - **Keep it fast & fun:** Use quiz stickers on Instagram Stories or 3-question TikTok challenges. Make it easy to play on the go. - **Localize the content:** Include questions about host cities, local football history, or regional legends to create a sense of ownership. - **Build it into a countdown:** Run daily trivia leading up to kickoff; each day could focus on a different team, city, or past tournament. - **Gamify with rewards:** Offer exclusive digital badges, discount codes, or a leaderboard with prizes for top scorers. - **Partner with creators:** Let influencers run trivia “face-offs” with fans to boost reach and encourage engagement. **Pro Tip**: How to [turn in-person events into UGC?](https://brandlens.io/blog/event-activations-with-interactive-videos-how-ugc-can-amplify-the-impact/) Start planning how your brand can blend into these fan experiences by using event activations with interactive videos and creating an easy-to-use process for fans to capture and share their content. ### **Localized Fan Campaigns for FIFA 2026 Host Cities** Football fandom is local, emotional, and deeply tied to identity. Fans in Vancouver, Guadalajara, and New York will express their excitement differently, influenced by language, tradition, and community. To stand out, brands need to **speak the cultural language of their host city.** - In Canada, think about connecting through diversity and inclusion, such as campaigns that spotlight community pride. - In Mexico, storytelling rooted in heritage and national emotion will resonate more deeply. - In the U.S., consider digital and entertainment crossovers, such as collaborations with creators, musicians, or esports communities. **Case in point:** A great example? Pepsi at the Super Bowl. During Super Bowl LIX in 2025, [Pepsi skipped the usual flashy ads](https://www.pepsico.com/our-stories/press-release/nola-food-deserves-pepsi--super-bowl-lix-immersive-experiences-to-reinforce-why-pepsi-pairs-best-with-new-orleans--iconic-local-eats) and did something way more memorable: they threw a party for the city. They launched “NOLA Eats Fest,” a two-day food and music event that celebrated everything New Orleans is known for: bold flavors and live music. Instead of promoting themselves, Pepsi partnered with local restaurants and chefs, and even rapper Action Bronson spotlighted the city’s culture. One of the highlights was the “Pepsi Super Bowl Boil,” which was a fun seafood cook-off where local spots competed for the title of Best Boil in NOLA. Fans got to taste, vote, and sip custom Pepsi drinks inspired by local ingredients. Check out the image below! ![](https://brandlens.io/wp-content/uploads/2025/09/image-6-1024x576.png "image - BrandLens")The result? Pepsi turned a massive sports event into something that felt personal and community-driven, and that’s what stuck with people. Similarly, Puma’s “[Chakravyuh Mein #SockThem](https://digitalagencynetwork.com/puma-marketing-strategy/)” campaign in India showed how powerful regional energy can be. They partnered with cricketer Virat Kohli and rapper DIVINE to launch a high-energy, youth-driven video that felt raw, real, and rooted in local culture. The campaign earned over 34 million views, showing that when you speak the fans’ language, they listen. ### **Real-Time Fan Engagement Ideas During FIFA World Cup 2026** These work best once the games are underway, when there’s live action and emotional peaks: 1. **Fan Commentary** Every football fan thinks they could call the game better. This challenge lets them prove it. Brands or broadcasters can share muted highlight clips from matches and invite fans to record their own commentary, dramatic, funny, or emotional. **How to Activate:** - Post the day’s most exciting moments on social media without sound. - Ask fans to add their voiceover with a tag like #MyWinningCall or #FanMicDrop. - Feature top submissions during halftime shows or digital ad breaks in FIFA Fan Zones. 2. **Reaction Videos** Nothing beats a fan’s real-time emotion during a goal or upset. Brands can capture that raw fan energy by encouraging supporters to record their reactions during key moments. It’s even easier when using a [video submissions platform](https://brandlens.io/) that doesn’t require downloads, apps, or logins and offers customizable templates, text overlays, and guided prompts to help co-create user-generated videos that align perfectly with your brand. ![FIFA World Cup 2026 fan engagement campaign example](https://brandlens.io/wp-content/uploads/2025/09/image-1-1024x1024.jpeg "image - BrandLens")**How to Activate:** - Set up “Reaction Zones” in FIFA Fan Fests or watch parties with QR codes that link directly to video submission portals. - Launch a hashtag like #FacesOf2026 or #GoalCam to collect global reactions. - Compile clips into official tournament highlight reels or branded mashups. Lay’s took fan engagement to a new level with its [“No Lay’s, No Game” campaign](https://www.pepsico.com/our-stories/press-release/'no-lay's--no-game'-returns--four-soccer-legends-embark-on-the-first-ever-'lay's-crawl-'-surprising-fans-in-bars-and-pubs-around-the-world). Soccer legends Messi, Henry, Suárez, and Putellas surprised fans in bars during the world’s first “Lay’s Crawl,” dropping into pubs that stocked Lay’s to watch matches with real supporters. Fans who had Lay’s got unforgettable experiences, selfies, signed bags, and even free tabs, while those without missed out. It was a fun reminder that game day isn’t complete without fans (and Lay’s). 3. **Fan Celebration Moments** After a big win, the streets of Toronto, Los Angeles, and Mexico City will explode with cheers. Capture that collective joy while it’s happening. **How to Activate:** - Launch a hashtag like #WeAreTheChampions or #CelebrationCam immediately after wins. - Aggregate UGC from local fan zones, bars, or even living rooms through QR codes or brand microsites. - Display the top celebration clips on stadium screens, city landmarks, or FIFA’s social pages within hours. - Reward standout fans with merch, free match tickets, or shoutouts from players or ambassadors. ### **Post-Match Fan Engagement Video Activations** The energy doesn’t end when the final whistle blows. Smart brands use the post-match window to keep fans talking, sharing, and reliving the emotion. **How to Activate:** - Share raw, immediate reactions from players, coaches, or fans. - Post behind-the-scenes clips from the locker room or celebration moments. - Turn highlights into short-form stories or memes that travel fast online. Invite fans to share their own “after-the-match” emotions using a custom tag like #MyMatchRecap or #WeStillBuzzing. **Timeline for Fan Engagement at FIFA World Cup 2026** Here’s a timeline you can use to plan your FIFA 2026 strategy, making sure you’re prepared and not scrambling at the last minute. - **Phase 1: Pre-Tournament (Jan–May 2026):** Build excitement early: launch fan rituals, prediction challenges, and local teasers. - **Phase 2: Tournament Kickoff (June 11–July 19, 2026):** Go live in fan zones: capture real-time reactions, commentary clips, and celebrations. - **Phase 3: Knockout Stage (Mid-July 2026):** Amplify emotion: feature top UGC, local pride stories, and brand-fan highlights. - **Phase 4: Post-Final (Late July–Aug 2026):** Keep the buzz alive: share behind-the-scenes moments, thank-you posts, and fan recap videos. - **Phase 5: Legacy (Fall 2026 onward):** Show long-term impact: spotlight community stories and lasting fan connections. Here, you’ll find detailed insights into the ultimate guide to fan-focused brand activations and a full breakdown of the [activation timeline and phases for the FIFA World Cup 2026.](https://brandlens.io/blog/the-ultimate-guide-to-fifa-world-cup-2026s-most-exciting-brand-activations-fans-will-love/) To show that all this effort is worth it, track these KPIs: - Number of user submissions - Engagement rates of content (likes, shares, comments) - Conversion rates/sales lift FIFA 2026 isn’t just a tournament; it’s a storytelling moment, a cultural seam you can insert your brand into. If you treat it as a billboard opportunity, you’ll get buried in noise. But if you treat it as co-creation with fans, you’ll be remembered. Now’s the time to start planning how your brand will show up across 16 cities and millions of fan voices. Co-create fan-powered campaigns for FIFA 2026 with video platforms like BrandLens. Let’s make every cheer, chant, and celebration count. **References:** - [**Global Engagement & Audience Report (Executive summary)**](https://inside.fifa.com/tournament-organisation/audience-reports/qatar-2022) - [**FIFA World Cup 2026: Who has qualified so far?**](https://www.premierleague.com/en/news/4438262/fifa-world-cup-2026-dates-venues-qualified-countries-draw-details) - [**Engaging U.S. soccer fans ahead of FIFA World Cup 2026™**](https://retailwit.com/engaging-u-s-soccer-fans-ahead-of-fifa-world-cup-2026/?utm_source=chatgpt.com) - [**Marketing to American soccer fans: Here’s what the numbers say**](https://www.marketingdive.com/news/marketing-to-american-soccer-fans-heres-what-the-numbers-say/758338/) - [**Heineken Celebrates Football Fandom with a Cheers to Superstitious Fans**](https://lbbonline.com/news/heineken-celebrates-football-fandom-with-a-cheers-to-superstitious-fans) - [**TikTok generation buys into savvy Lionesses as Euros glory beckons**](https://observer.co.uk/news/sport/article/tiktok-generation-buys-into-savvy-lionesses-as-euros-glory-beckons) - [**Puma Marketing Strategy & Campaigns: Bold Branding in Action**](https://digitalagencynetwork.com/puma-marketing-strategy/) ![author avatar](https://secure.gravatar.com/avatar/68395e8cd4426373630f53e740ea64e1381d54b22e3084b49597a42e3182ffdb?s=300&d=mm&r=g) Vahagn Khachikyan Video Visionary [See Full Bio](https://brandlens.io/author/vahagn-khachikyan/) [ ](https://brandlens.io/author/vahagn-khachikyan/) **Categories:** Blog --- ### [Cannes Lions 2025: Creating the Future – How Community, Creators, and AI Are Rewriting Brand Engagement](https://brandlens.io/blog/cannes-lions-2025-creating-the-future-how-community-creators-and-ai-are-rewriting-brand-engagement/) **Published:** June 17, 2025 **Author:** Vahag Karayan **Content:** The Cannes Lions Festival of Creativity 2025 opened to an impressive 26,900 award entries—a record number highlighting that even amidst economic uncertainties, creativity continues to thrive. This year’s festival, taking place from June 16-20 in Cannes, France, clearly highlights community-driven storytelling, amplified by innovative technologies and strategic creator partnerships. Consumers used to be passive. Now they create brand stories and reshape marketing. ## The Rise of the Creator Economy Cannes Lions introduced five new sub-categories under the Social & Creator Lions, explicitly focusing on co-creation, social commerce, and community building. Analysts like Jasmine Enberg from [eMark](https://www.emarketer.com)[e](https://www.emarketer.com/content/cannes-lions-2025-doubles-down-on-creator-economy-integration-)[ter](https://www.emarketer.com) identify this as a pivotal shift—from viewing creators merely as content amplifiers to essential strategic partners. Today’s creators shape culture. They’re essential to brand storytelling. Seminars such as Duolingo’s [“Tech Marketer’s Playbook”](https://www.canneslions.com) highlighted brand-community interactions, showcasing how their mascot Duo became a cultural icon through playful digital engagements. Apple’s seminar, led by Tor Myhren, underscored the importance of continuous brand innovation and consistency. Additionally, Serena Williams’ collaboration with Reckitt emphasized authentic amplification of diverse voices, reinforcing creators’ critical roles. ![Cannes Lions 2025 Marketers discussing strategy](https://brandlens.io/wp-content/uploads/2025/06/Cannes-Lions-2025-1024x683.png "Cannes Lions 2025 - BrandLens")## Consumers Take the Stage in Storytelling Hand in hand with this creator focus is a surge of **user-generated content initiatives** and consumer participation in campaigns. Brands now see that letting customers contribute brings fresh ideas. It also builds loyalty by giving people a sense of ownership. A telling example came just before Cannes: **Dove’s latest campaign was made entirely from creator content** – no traditional studios or big production crews. By curating real voices and stories from its community, Dove demonstrated the power of UGC to produce compelling marketing at scale. This trend of leveraging authentic fan-made content reflects a broader shift noted at Cannes Lions: marketers are moving from *“Why work with creators?”* to *“How do we scale creator content effectively?”*. New tools and best practices are emerging to help brands co-create with users while maintaining quality and consistency. Discussions at the festival also highlighted how **community-driven storytelling can yield meaningful impact**. In a seminar on *“The Globalisation of Chinese Brands,”* executives described a cult brand that *“took a two-footed leap into culture and let it dictate the path forward”*, essentially handing creative direction to its fan base. Another panel, *“Media’s New Frontier: Women Leading Through Disruption,”* featured marketing leaders from companies like Business Insider, Sephora, eos and Autodesk debating how to redefine media and success metrics by embracing fluid, [community-centric strategies](https://theprnet.com/journals/top-picks-cannes-lions-2025). These women leaders talked about **challenging outdated metrics and putting meaningful connections first**, even if it means upending traditional plans. The very definition of “media” is shifting from top-down broadcasting to a more participatory model. As one description noted, today’s trailblazers are *“redefining what ‘media’ means through strategies that embrace fluidity while delivering meaningful connections and measurable impact.”* ## Social Media Enables Storytelling Social media platforms, of course, are major enablers of this participatory storytelling. Cannes Lions 2025 saw platforms like YouTube, TikTok, and Pinterest take on big roles – not just as sponsors, but as cultural touchstones. YouTube’s CEO Neal Mohan reflected on the platform’s 20-year journey and what it reveals about [the future of creativity](https://www.canneslions.com/news/cannes-lions-sets-the-stage-for-2025), surely touching on the explosion of creator content that YouTube pioneered. TikTok partnered with Adobe for panels on *“scaling creator content and reimagining the creative system from the ground up,”* underscoring the importance of workflow and strategy in high-volume [UGC campaigns](https://brandlens.io/blog/the-real-definition-of-ugc-beyond-influencers-and-creators/ "The Real Definition of UGC (Beyond Influencers and Creators)"). And Pinterest teamed up with Adobe Firefly (a generative AI tool) to host **an immersive “Manifestival” activation** where attendees received personalized style readings – essentially turning festival-goers into co-creators of their own fashion “horoscope” using AI-generated images. By blending social platforms, community creativity, and technology, these experiences exemplified how brands can invite consumers to actively shape brand narratives. ## A Campaign Fueled by Emotion Crucially, the *why* behind this push for co-creation is not just novelty for novelty’s sake. It’s driven by results. **Studies show audiences respond to authentic, relatable content**, and brands can achieve outsized engagement when consumers see their own voices reflected. For instance, Zillow noticed the emotional chord struck by a viral episode of the kids’ show *Bluey* about moving houses. In response, Zillow quickly co-created a lighthearted ad with agency Maximum Effort that paid homage to that episode, reassuring families that moving can be positive. *“We all relate to the emotions involved in a move,”* noted Zillow’s VP of Brand Marketing, Beverly Jackson, explaining the cultural insight behind the campaign. The spot featured real **Easter eggs from Bluey’s world** and even one of the show’s voice actors, resulting in a piece of content that felt organically tied to a community moment. The success of this quick-turn campaign (10+ million views and lots of teary-eyed parents) reinforced the idea that **when brands join conversations consumers already care about – and do it in an authentic, collaborative way – the impact can be huge**. ## Technology-Driven Engagement Tech-driven activations illustrated the potential of innovative technologies to scale brand-community storytelling. Adobe introduced GenStudio, a cutting-edge AI platform enabling personalized short-form videos rapidly. Microsoft showed off AI-powered ads at the Beach House. These make interactive campaigns easier to create. Adobe’s [“Adweek Sunset Series”](https://news.adobe.com) with Coca-Cola and Reddit explored AI’s impact. They showed how brands now use AI to speed up the creative process. Microsoft’s “Creator Night,” featuring TikTok influencers like Alix Earle, showed marketers firsthand how AI could empower creators and enhance productivity and creativity simultaneously. ## Cannes Lions Spotlight on Beverly Jackson: Empowering Consumers [Beverly Jackson](https://www.linkedin.com/in/beverlyjackson/), Zillow’s VP of Brand & Product Marketing, also stood out. She advocated strongly for community-driven strategies. At The [Female Quotient’s Equality Lounge](https://www.thefemalequotient.com/), Ms. Jackson, who is also on the [BrandLens](https://brandlens.io) advisory board, emphasized disrupting traditional media models, favoring authentic storytelling that deeply resonates with consumer experiences and emotions. In her session [“Empowering the Modern Consumer: Zillow’s Blueprint for Brand Relevance”](https://company.givsly.com/2025-cannes-lions-givsly-hub/), co-hosted with 72andSunny at Givsly Impact Hub, Jackson shared insights into Zillow’s consumer-centric approach. Highlighting the emotionally resonant “Bluey” campaign, she explained, “We all relate to the emotions involved in a move,” demonstrating the power of authentic consumer experiences in brand storytelling. ## Community Campaigns Take Center Stage Early Cannes winners validated the power of user-generated and co-created content. For example, Dove’s campaign, composed entirely of consumer-created videos, achieved significant acclaim, highlighting [UGC’s](https://brandlens.io/blog/the-real-definition-of-ugc-beyond-influencers-and-creators/ "The Real Definition of UGC (Beyond Influencers and Creators)") potential for deep emotional connections. Persil’s collaborative campaign with Arsenal Football Club leveraged community engagement to challenge stigmas around menstruation in women’s sports. As a result, this purpose-driven, co-created campaign authentically amplified brand relevance beyond traditional advertising. ## Implications for Marketers Cannes Lions 2025 provided marketers with crucial insights: 1. **Prioritize Early Consumer Participation:** Integrate consumer insights early in the creative process to foster authenticity. 2. **Scale Creator Collaborations:** Develop efficient processes to manage user-generated content while maintaining quality. 3. **Merge Purpose with Performance:** Purpose-driven campaigns supported by measurable results deliver sustained brand equity. 4. **Strategically Leverage AI:** Employ AI to enhance creative production, maintaining creativity and authenticity. ## Broader Industry Trends Cannes Lions 2025 reflects broader industry trends emerging prominently over recent years. Notably, brand purpose increasingly integrates community participation, driving deeper engagement and impact. Influencer marketing evolved from simple media buys into sophisticated strategic collaborations, recognizing creators’ authentic contributions to brand narratives. Moreover, technology plays a huge role in creative marketing. From AI-driven personalization to immersive experiences, it enables deeper connections. Cannes Lions sessions like [“Innovation Unwrapped”](https://www.canneslions.com) showcased tech’s role in facilitating collaboration and inclusion, exemplified by Serena Williams’ partnership with Reckitt. ## Experiential Marketing: Bridging Digital and Physical Experiential marketing prominently featured at Cannes emphasized interactive brand experiences blending digital and physical realms. Notable activations included Pinterest’s collaboration with Adobe Firefly, offering attendees personalized AI-generated style experiences. Additionally, Stagwell’s “Sport Beach” activation, where athletes and marketers created content collaboratively. These initiatives exemplified real-time, participatory consumer engagement. ## Managing Cross-Channel Consistency Maintaining consistent storytelling across fragmented channels emerged as a significant discussion topic. McDonald’s USA CMO Jennifer Healan highlighted modular creative systems and real-time data usage to ensure cohesive brand narratives. Coordinating content across diverse platforms enables brands to resonate consistently while catering individually. ## Highlights from the Cannes Stage Sessions emphasized co-creation and digital engagement prominently. Duolingo’s seminar illustrated cultivating engaged communities through humor and responsiveness. However, Apple’s seminar reinforced creativity as the engine for sustained engagement, emphasizing cohesive brand narratives despite decentralized co-creation. ## Beverly Jackson’s Vision: Championing Inclusive Creation Jackson’s Cannes participation bridged high-level [co-creation trends ](https://brandlens.io/blog/how-user-generated-content-is-transforming-brand-marketing-in-2025/)with practical execution strategies. Emphasizing inclusive leadership, she advocated for authentic storytelling reflecting diverse consumer experiences. Jackson highlighted balancing short-term engagement with long-term brand equity, emphasizing empathy-driven storytelling strategies. ## Conclusion: Embracing Co-Created Creativity **Cannes Lions 2025** signals a fundamental shift toward community-driven brand engagement, highlighting creators’ central role. Successful brands now empower consumers as active participants, facilitated by innovative technology and inclusive storytelling. This transformative marketing moment calls for adopting collaborative platforms and strategies to manage creative abundance effectively. Brands that authentically engage their communities as creative partners will distinguish themselves by turning passive audiences into passionate co-creators. Brands that co-create with their communities stand out. They turn passive viewers into active fans. ### Sources - [Cannes Lions](https://www.canneslions.com) - [eMarketer](https://www.emarketer.com) - [Adweek](https://www.adweek.com) - [Adobe Newsroom](https://news.adobe.com) - [The Female Quotient](https://www.thefemalequotient.com) - [Brand Innovators](https://brand-innovators.com) - [Zillow Press Room](https://www.zillowgroup.com/news/) - [Givsly](https://company.givsly.com) - [Little Black Book](https://lbbonline.com) - [Carat](https://carat.com) - [BrandLens](https://brandlens.io) ![author avatar](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025.jpeg) Vahag Karayan CEO & Co-Founder As an AI pioneer and the CEO of BrandLens, Vahag Karayan helps marketers unlock the power of authentic video UGC at scale. Drawing on 20+ years of tech leadership—from advanced R&D at NASA/JPL to enterprise SaaS—he bridges the gap between complex artificial intelligence and human storytelling. Vahag is passionate about eliminating the friction of video collection so brands can effortlessly turn everyday fans into powerful advocates. [See Full Bio](https://brandlens.io/author/vahag-karayan/) [ ](https://brandlens.io/author/vahag-karayan/) [ ![social network icon](data:image/svg+xml;base64,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) ](https://www.linkedin.com/in/vahag/) **Categories:** Blog --- ### [The Prediction Economy: Score & Scorer Video Challenges That Drive Daily Fan Engagement](https://brandlens.io/blog/the-prediction-economy-score-scorer-video-challenges-that-drive-daily-fan-engagement/) **Published:** November 14, 2025 **Author:** Vahagn Khachikyan **Content:** How fans predicting “who scores,” “what score,” or “what happens next” became one of the fastest-growing engagement behaviors across sports and esports? There’s something happening in fandom right now that brands can’t afford to ignore. Across stadiums, streams, live broadcasts, team apps, and esports platforms, fans aren’t just reacting to moments, they’re predicting them. And not quietly. They’re recording themselves saying: - “First scorer tonight will be \_\_\_.” - “Final score? \_\_\_ to \_\_\_” - “Next goal comes in the 23rd minute.” - “This player carries the match.” And they’re doing it before the moment happens. Welcome to the Prediction Era: a new wave where score and scorer predictions and moment predictionsbecome a habit-forming video behavior that brands are finally starting to leverage. This blog will break down why prediction challenges work, what formats are trending, how brands across sports and esports are using them, and how you can build a daily-engagement engine using nothing more than simple video prompts. ![](https://brandlens.io/wp-content/uploads/2025/11/image-13-1024x682.jpeg "image - BrandLens")## **Why Score & Scorer Prediction Videos Work (The Psychology Behind the Trend)** Prediction videos outperform static posts for a simple reason: A prediction is a tiny emotional investment. When a fan records a prediction, they’re signaling confidence, identity, and loyalty, all emotional triggers that drive engagement and sharing. Here’s why they work so well: - **Anticipation:** Fans love being “right before everyone else. This creates pre-match hype and post-match validation. - **Social Comparison Drives Sharing:** Fans compete with friends, strangers, rivals, and entire communities. - **Works in Any Environement:** Prediction videos work anywhere because fans naturally film them wherever they gather in stadium lines, crowded fan bars, backyard tailgates, living rooms, watch parties, etc. The flow is always the same: predict, record, share, wait for the result, then come back to react. This repeatable cycle makes prediction challenges easy to join and even easier to turn into a daily fan habit. ### **Prediction → Outcome → Reaction = Full Content Cycle** One prompt generates three stages of engagement: 1. Prediction video 2. Live reaction 3. Outcome recap (“I told you!”) ## **Real-World Proof: Fans Already Love Prediction Rituals (Across Sports & Esports)** The trend of prediction videos didn’t emerge from brands, but from fans themselves. Fans began [creating and sharing prediction videos long before brands](https://brandlens.io/?p=8612) recognized their potential. **Eagles Fans Share Predictions Ahead of Eagles-Lions Matchup Take the example of the Eagles fans before the [Eagles-Lions matchup at Lincoln Financial Field. ](https://www.cbsnews.com/philadelphia/video/birds-fans-share-their-predictions-ahead-of-eagles-lions-matchup-at-lincoln-financial-field/)Hours before the game, passionate Birds supporters lined up outside the stadium, recording videos where they predicted scores, first touchdowns, and game outcomes. The local news even documented the ritual, highlighting how deeply it had rooted itself in the fan culture. The key takeaway? Fans were already broadcasting their predictions. Brands just need to catch up. ![](https://brandlens.io/wp-content/uploads/2025/11/image-12-1024x682.jpeg "image - BrandLens")**Montreal Fans Share Their Grey Cup Predictions** When fans share predictions, it’s about more than just the outcome of the game, it’s about belonging. In Montreal, ahead of the Grey Cup, [fans like Eric Girotto proudly filmed](https://montreal.citynews.ca/2025/11/16/cfl-montreal-alouettes-riders-football-grey-cup/) and shared their predictions for the game between the Alouettes and the Saskatchewan Roughriders. These videos didn’t just showcase predictions; they were mini pep talks, rallying their peers. Fans felt part of the team and connected to a larger community. This sense of belonging amplifies the power of prediction videos, making them a natural fit for fan engagement campaigns. It’s not just about being right, it’s about sharing the experience and expressing loyalty. **Blue Jays Super Fan’s Postseason Predictions Go Viral** One of the most powerful examples of prediction content comes from the [Blue Jays super fan](https://www.cbc.ca/player/play/video/9.6950819) in Windsor. Before the postseason began, this [fan recorded and shared his predictions](https://brandlens.io/templates/super-bowl-fan-predictions/) for the World Series. His confidence in his picks sparked debate and excitement among fellow fans, creating a viral conversation around whether he would “be right again.” The lesson here? Prediction content doesn’t need fancy editing or high production value, it’s the confidence of the fan that makes it entertaining. By sharing a simple prediction, fans can engage and spark discussion, turning even the most unpolished content into a compelling part of the fan experience. ## **Ultimate Score & Scorer Prediction Challenges** Check out some of the fan-driven video challenges for prediction campaign: 1. **“Final Score” Prediction Challenge** - **Activation Idea**: Create a video where viewers can predict the winner of an upcoming match, with a twist: only people who guess correctly will be eligible for a prize or shout-out in your next video. - **How to Activate**: - Announce the challenge and provide stats or key matchups for both teams or players. - Encourage viewers to comment their predictions with a hashtag like #MatchWinnerChallenge. - After the match, create a follow-up video showcasing the winners and offering a prize. - [Steal this video template](https://my.brandlens.info/recorder/start?id=501ae039-57b3-4479-b026-e19628056988) to activate final score prediction. **Pro Tip**: During major events like the FIFA World Cup or other tournaments, you can organize brand activations and [user-generated content (UGC) challenges for FIFA](https://brandlens.io/blog/fifa-2026-host-city-goldmine-fan-zones-festivals-and-ugc-challenges-brands-should-launch-now/) to create an even more engaging experience, offering exclusive prizes or shout-outs to fans who get their predictions right. 2. **“Map-by-Map Pick” Live Prediction** - **Activation Idea**: For esports like Valorant or League of Legends, challenge your audience to predict the outcome of each map or round in the match. - **How to Activate**: - During a live stream or match, ask viewers to predict the outcome of each map. - Use interactive platforms like TikTok or Instagram polls to gather real-time predictions. - After each map ends, follow up with a video announcing how many got it right, and reward correct predictions with shoutouts or exclusive content. ### **3. “Scorer” Prediction Contest** - **Activation Idea**: Ask viewers to predict the most valuable player (MVP) of the match before it starts, showcasing their reasoning behind the pick. - **How to Activate**: - Encourage fans to predict and explain their choice of MVP in comments. - Create a video afterward revealing the actual MVP and feature some of the best prediction comments. - Reward the best explanation with an exclusive shoutout or a gift. **Pro Tip:** One of[ the brand activations at FIFA 2026](https://brandlens.io/blog/the-ultimate-guide-to-fifa-world-cup-2026s-most-exciting-brand-activations-fans-will-love/) can be offering exclusive rewards or branded experiences to fans who make the best MVP predictions. ### **4. “Prediction Reactions” with Live Scores** - **Activation Idea**: You can structure successful sponsor-ready video activations. Engage your community by having them record their reactions to the score predictions they made during live events. - **How to Activate**: - Before an event, ask viewers to record their predictions, whether for match winners, first scorers, or MVP. - After the event, play the reaction clips alongside the actual match results. - Feature the best reactions and give shout-outs or small prizes to those whose predictions came true. ### **5. “Challenge Friends: Prediction Duel”** - **Activation Idea**: Ask viewers to challenge their friends to a prediction duel. They will have to predict the scoreline, MVP, or other match elements in a friendly competition. - **How to Activate**: - Encourage viewers to challenge friends in the comments or via social media using hashtags like #PredictionDuel. - Create a video showing some of the best duels and highlight the predictions from the most creative or passionate fans. ### **6. “Prediction vs Reality” Interactive Recap** - **Activation Idea**: After each match, create an interactive recap video where you compare the community’s predictions against the actual results. - **How to Activate**: - Collect all the predictions from your community before the match. - After the match, create a side-by-side comparison of predictions and actual results. - Engage with the community by reacting to the most accurate or humorous predictions. These [activation video ideas will not only boost community engagement](https://brandlens.io/blog/event-video-activation-tools-best-practices-for-boosting-event-engagement/) but also create an interactive environment where viewers can have fun while showcasing their knowledge of esports and sports. Put fans into the spotlight with [sports prediction video challenges. ](https://brandlens.io/solutions/sports-entertainment/)![](blob:https://brandlens.io/cc1d1c60-e958-4bc0-8222-e652fb0f60f8) ## **Tech That Makes Prediction Challenges Even Stronger** Brands can enhance prediction videos with: - **AI Overlays**: Enhance videos with dynamic, real-time information such as predicted scores, players, and event time. - **QR-Code Submissions**: Fans scan the code, make their predictions, and appear on the leaderboard for a chance to win rewards. - **Real-Time Scoring**: Automatically track correct predictions and display results instantly. - **AR Stickers**: Use augmented reality to feature helmet stickers, player icons, matchup graphics, and countdown clocks for added excitement. - **Multi-Event Prediction Chains**: Perfect for tournaments, playoffs, or esports multi-map matches, where fans can predict across multiple events. An excellent example of technology enhancing fan engagement comes from the partnership between Verizon and the NHL. Verizon, as the Official 5G Network of the NHL, is transforming the fan experience by [deploying private 5G networks in arenas,](https://www.nasdaq.com/press-release/verizon-and-national-hockey-league-renew-u.s.-partnership-2024-02-15) allowing for ultra-fast connectivity and interactive, tech-driven fan activations. Just as prediction videos have become a fan ritual, Verizon’s innovations are reshaping how fans engage with live sports. By leveraging real-time data and interactive experiences, brands can take a page from Verizon’s playbook, using [video technology](https://brandlens.io/) to create immersive prediction challenges and build deeper fan connections, both in the stadium and online. ## **How to Launch a Prediction Challenge (Step-by-Step)** ### **1. Pick Your Predictions** The foundation of any prediction challenge is the type of predictions you want fans to make. Choose moments in the game that are exciting and impactful: - **Who scores first**: Fans can predict which player or team will score the opening goal or point. - **Final score**: Encourage viewers to guess the exact final score of the match or game. - **MVP of the match**: Get fans to pick who they believe will be the Most Valuable Player based on performance. These predictions give fans something to look forward to, and engaging in this challenge before the match builds anticipation. ![](https://brandlens.io/wp-content/uploads/2025/11/image-11-1024x683.jpeg "image - BrandLens")### **2. Choose Your Video Prompt** The video submission process is key to participation. Keep the instructions simple to make it easy for fans to engage: - **“Record a 5-10 second prediction.”** This keeps things quick and encourages more people to participate. - **“Say your pick out loud. No editing needed.”** This ensures authenticity and makes it easier for fans to join in without worrying about perfect production quality. ### **3. Add a Mechanic** Incorporating a mechanic that keeps fans engaged over time will add a layer of excitement and competition: - **Leaderboard**: Display top predictions throughout the campaign. This adds a competitive edge and motivates people to participate more frequently. - **Shoutouts**: Acknowledge and feature fans who make accurate predictions, making them feel recognized and valued. - **Weekly Winners**: Offer weekly prizes or shoutouts to fans with the highest correct prediction rates, keeping them coming back for more. These mechanics not only create a sense of competition but also encourage fans to keep engaging regularly. ### **4. Collect Submissions** Make it easy for fans to submit their predictions by providing multiple ways to enter: - **QR codes**: Simple and easy to implement. Fans scan the code during events or online to access the prediction platform directly from their phones. No need for apps or downloads, and this is possible with a[ video technology like BrandLens.](https://brandlens.io/features/)[ ](https://brandlens.io/features/)The platform also collects videos easily so you can use them then on your social media platforms. - **Social Responses**: Use social media platforms like Instagram, Twitter, or TikTok to encourage fans to share their predictions with specific hashtags. This can amplify the campaign and make it more shareable. - **Fan Portals**: For more robust interaction, create a dedicated space where users can track their predictions, see leaderboards, and interact with the community. ### **5. Feature the Best** Fans love recognition. Make them feel appreciated by featuring the best predictions, funniest responses, and the most creative entries. Recognition, more than rewards, keeps fans coming back and deepens their connection to your brand. But, brands can also offer a variety of prizes and rewards to fans who participate in prediction challenges, including: - **Exclusive Merchandise** (team jerseys, branded gear) - **VIP Event Access** (tickets to games, behind-the-scenes tours) - **Special Discounts** (on products or services) - **Cash Prizes** or **Gift Cards** - **Meet-and-Greet Opportunities** (with players, influencers, or brand ambassadors) - **Limited-Edition Collectibles** (signed items, rare memorabilia) The rise of prediction challenges has created a new, dynamic way for fans to engage with their favorite sports and esports events. Whether predicting the first scorer, the final score, or the MVP, fans are increasingly making these predictions a part of their game-day rituals. By incorporating interactive features, real-time updates, and personalized fan experiences, brands can build continuous fan engagement through prediction video challenges. Create real-time connections with fan prediction videos. ![author avatar](https://secure.gravatar.com/avatar/68395e8cd4426373630f53e740ea64e1381d54b22e3084b49597a42e3182ffdb?s=300&d=mm&r=g) Vahagn Khachikyan Video Visionary [See Full Bio](https://brandlens.io/author/vahagn-khachikyan/) [ ](https://brandlens.io/author/vahagn-khachikyan/) **Categories:** Blog --- ### [What Is a UGC Creator?](https://brandlens.io/blog/what-is-a-ugc-creator/) **Published:** April 22, 2025 **Author:** Vahagn Khachikyan **Content:** If you’ve been online in the last year, you’ve probably seen hundreds of videos of people talking about their days, using products, and sharing their experiences. This kind of content is called [user-generated content or UGC](https://brandlens.io/blog/the-real-definition-of-ugc-beyond-influencers-and-creators/ "The Real Definition of UGC (Beyond Influencers and Creators)"), and the people who make it are UGC creators. UGC content is an umbrella term. It refers to content created by individuals rather than companies for commercial or promotional purposes. If you’ve ever seen someone unboxing a new backpack on YouTube or someone vlogging about their new tennis shoes for vacation, you’ve seen UGC content by a UGC creator. Today, UGC creators play a strategic role in modern marketing by helping brands produce authentic, high-performing content at scale. Anyone can become a UGC creator because all it requires is creating content that’s not made by the brand itself. However, a UGC creator devotes significant time to producing original videos, images, reviews, comments, or other media. Many are also paid for this work. Let’s dive into more about UGC creators and why they’re so sought after. ![UGC Creator adjusting camera for a shot](https://brandlens.io/wp-content/uploads/2025/04/image1-jpg-683x1024.webp "image1-jpg - BrandLens") ## How Does a UGC Creator Differ from an Influencer? A UGC creator can technically be anyone creating their own promotional content for a company, while an influencer will have a contract to work with a particular brand. However, the distinction can get muddy. Some UGC creators also have contracts with brands and are paid to create content. The main difference between those types of UGC creators and influencers is that brands love the authenticity of a UGC creator and the audience of an influencer. Influencers typically have a large following. Brands often partner with them primarily to reach that audience and not just for the content itself. This is why UGC creators are often seen as sitting at the forefront of the [new era of influencer marketing](https://brandlens.io/blog/macro-micro-nano-influencers-and-creators-whats-next/ "Macro, Micro, Nano Influencers and Creators: What’s next?"). A brand will partner with a UGC creator more to get the unique benefits of UGC content, rather than to reach a particular audience. ## Why Brands Want to Work with UGC Creators UGC creators are in high demand for a few reasons: - **People trust them.** Consumers are going to trust their peers more than companies when it comes to product recommendations. In fact, [88%](https://www.nielsen.com/insights/2021/beyond-martech-building-trust-with-consumers-and-engaging-where-sentiment-is-high/) say they take recommendations from people they trust more seriously than any other kind of marketing material. UGC creators can become trusted sources in people’s lives, and that makes their content more trustworthy and reliable to your potential customers. - **They’re relatable.** In an age of lo-fi content where low quality and high relatability are crucial, UGC creators make content people want. That relatability and authenticity people crave can then help them trust and be more likely to convert to the products and brands the creators showcase. - **It’s more cost-effective.** It’s much more expensive to spend all the time and money creating branded content or shelling out to hire a big-name celebrity. In reality, a brand’s potential buyers can often be converted by relatable content from a regular person. That approach saves businesses significant time and marketing spend. - **Cross-platform content is easy.** UGC creators are on social media like Instagram, TikTok, and YouTube, as well as blogs and forums. Because they’re already creating content for nearly every platform, brands can easily create extensive content strategies and collaborate with multiple creators to cover all their bases. - **They produce high-conversion content (that can go viral).** [Over 50%](https://www.linearity.io/blog/ugc-statistics/?utm_source=aspire.io&utm_medium=site) of marketers believe that UGC videos yield a higher return on investment than professionally made videos. These creators are making content that helps companies get more while spending less. And the content has much more potential to go viral than professionally curated content. ![](https://brandlens.io/wp-content/uploads/2025/04/image3-jpg-1024x683.webp "image3-jpg - BrandLens") ## How UGC Creators Typically Get Started. What Brands should know UGC creators don’t begin as “UGC creators.” Most start as everyday consumers who naturally create and share content about products they genuinely enjoy. Over time, some of these individuals refine their skills, build simple portfolios, and begin collaborating with brands more intentionally. If someone wants to become a UGC creator, how do they do it? Brands often find that strong UGC creators follow a natural progression: - **They focus on a niche**: Most successful UGC creators build around a specific category they genuinely understand. It can be beauty, fitness, tech, parenting, or home improvement, rather than trying to create for everyone. - **Reach out to brands.** They begin reaching out to brands or responding to brand opportunities. Many start by creating sample content around products they already use. Over time, they build lightweight portfolios that demonstrate their style and authenticity. - **They stay consistent:** Even when UGC creation is not their full-time job, consistency builds skill, confidence, and credibility. These are the qualities brands value when selecting partners. ### Red Flags Brands Should Watch For However, marketers should also watch for red flags. Creators who produce overly polished, ad-like content can lose the authenticity that makes UGC effective. Those who jump between unrelated niches or rely heavily on scripted brand messaging may struggle to connect with real audiences. When content feels transactional or is driven mainly by free products, performance often suffers. The strongest UGC creators feel like real customers first and content producers second. Understanding how UGC creators get started helps brands identify authentic partners and set realistic expectations. Structured systems then ensure that this authenticity scales without losing brand control. ## Make Filming UGC Content Easy with BrandLens Whether you’re a company looking to partner with UGC creators or an individual ready to become a creator, you’re going to need video tools that make content creation easy. [BrandLens](https://brandlens.io) can help you with videos. It’s essentially like Canva but for videos—tons of customizable templates that make it easy to set up a niche or apply brand guidelines. Plus, you don’t have to download an app to use it. It’s guided, easy, intuitive, and powerful. [Explore](https://go.brandlens.io/meetings/vahag/demo?_gl=1*47eie0*_ga*MjE0ODQ4NTE3LjE3NDQ3NDA3NzY.*_ga_CQ39ZK8T1J*MTc0NDc0Njg2Ny4zLjEuMTc0NDc0Njg2Ny4wLjAuMA..&uuid=b1725e4a-02cd-4f81-9b99-0ba209fe6f3a) how structured capture can simplify working with UGC creators at scale. ![author avatar](https://secure.gravatar.com/avatar/68395e8cd4426373630f53e740ea64e1381d54b22e3084b49597a42e3182ffdb?s=300&d=mm&r=g) Vahagn Khachikyan Video Visionary [See Full Bio](https://brandlens.io/author/vahagn-khachikyan/) [ ](https://brandlens.io/author/vahagn-khachikyan/) **Categories:** Blog --- ### [Creator Economy Live 2026: What Brands Need to Know About UGC, Creators & the Future of Marketing](https://brandlens.io/blog/creator-economy-live-what-brands-need-to-know-about-ugc-creators-the-future-of-marketing/) **Published:** July 29, 2025 **Author:** Vahag Karayan **Content:** Creator Economy Live East brought together brands, agencies, and creator economy leaders for the ultimate influencer marketing event. Whether you’re coming from Creator Economy Live West 2026 in Las Vegas or catching up on learnings from the East edition, the key themes shaping the creator economy in 2026 have lasting implications. Many of the insights that resonated at Creator Economy Live West and East are the very trends driving our industry today. These will be front and center again in Las Vegas. From the **ROI of user-generated content (UGC)** to the rise of **AI, authenticity, micro-influencers, and long-term creator partnerships**, here’s what brand and agency marketers need to know. The creator economy continues accelerating: U.S. creator marketing ad spend is projected to reach nearly $44B in 2026. This is an 18% jump from 2025. Analysts estimate the global creator economy will reach **$480B by 2027**. Brands aren’t experimenting anymore; they’re scaling. ![](https://brandlens.io/wp-content/uploads/2025/07/Brandlens-CEL-east-article-edited.png "Brandlens CEL east article - BrandLens")## Authentic, [User-Generated Content](https://brandlens.io/blog/the-real-definition-of-ugc-beyond-influencers-and-creators/ "The Real Definition of UGC (Beyond Influencers and Creators)") Delivers Real ROI and Trust ### Why UGC Outperforms Traditional Creative It’s no secret that **authentic content** created by users and everyday creators is outperforming polished brand creative. UGC, customer reviews, unfiltered videos, and fan posts resonate as more genuine and relatable, driving engagement and conversions. In fact, campaigns that incorporate UGC see significantly higher performance. One study found engagement rates jump 50% on social campaigns that include UGC. Additionally, brands that integrate UGC into their purchase pathways saw an average 10% lift in conversion rates. UGC-based ads are often cheaper and more effective. They typically cost roughly half as much as traditional ads while earning up to four times *higher click-through rates*. ### Why Real, Unfiltered Content Drives Trust Why is UGC so impactful? Because consumers trust content that feels real. **Nine in ten consumers value authenticity in advertising**. People are *240% more likely to consider UGC authentic* compared to brand-created content. Recommendations from “people like me” carry huge weight. **84% of consumers trust peer recommendations over other forms of advertising**. In practice, that means a friend’s post or a micro-influencer’s honest review can often spur action more than a glossy official ad. It’s word-of-mouth at scale. Unsurprisingly, **social media today is largely driven by UGC** and peer influence. According to recent surveys, 87% of consumers say that UGC influences their purchase decisions. ### Major Brands Are Leaning Into the UGC Aesthetic Major brands have taken notice. Even polished retailers and media companies are leaning into the “UGC aesthetic”. They are intentionally making content feel less like ads and more like organic posts. Fashion brands are showcasing real customer photos on product pages. Entertainment giants are mimicking fan-made content. The shared strategy is to capture the authentic vibe that draws audiences in. The reason is simple: UGC *outscores professional content in both paid ad performance and audience sentiment*. When marketing feels like genuine storytelling or personal recommendation, consumers engage more and develop stronger trust in the brand. ### What Marketers Should Do Next For marketers, the takeaway is clear: **prioritize authenticity over perfection**. Encourage and leverage user-generated videos, reviews, and testimonials. BrandLens, for example, makes this process seamless by enabling organizations to guide and collect [authentic videos at scale](https://brandlens.io/how-it-works/ "How It Works"). All this without the need for apps or complicated workflows. Incorporate influencer content that feels **real and unscripted** into your campaigns. By doing so, you not only boost engagement but also tap into a powerful driver of sales. One report notes that *UGC is 8.7× more impactful than influencer-produced content.* It also found it to be *6.6× more impactful than branded content* in influencing purchasing. In short, authentic UGC is now a proven ROI engine, not just a feel-good add-on. More brands are now treating customers as creators themselves. Encouraging [fans and buyers to share experiences in unfiltered videos](https://brandlens.io/blog/the-sponsor-flywheel-structuring-fan-video-contests-that-deliver-measurable-roi-2026-edition/) or posts, turning ordinary customers into powerful, trust-driving content partners. ## Micro-Influencers and Niche Communities Trump Follower Counts Another trend that has crystallized in recent months is the shift from mega-influencers to **micro- and niche influencers**. Rather than chasing the biggest follower counts, brands are investing in smaller creators who command **tight-knit, highly engaged communities**. Why? Because micro-influencers often deliver *much higher engagement rates and trust* relative to their audience size. As one industry expert put it, these creators “bring a level of authenticity and trust that’s hard to replicate at the macro level”. Their recommendations feel like advice from a friend, which audiences are more likely to act on. Data backs this up. Studies have found that **smaller creators yield 2.4× to 6.7× more engagement** per post than big-name influencers. Industry data shows micro-influencers now often deliver 3 to 4× higher engagement per dollar spent versus macro influencers, making them an increasingly efficient and scalable investment for 2026 campaigns. And it’s not just engagement; the authenticity translates into conversions. *60% of consumers say they trust creators who feel relatable and authentic*, far more than they trust celebrity endorsers. In practice, a micro-influencer’s product mention in a niche community (e.g. a fitness vlogger recommending a supplement) can drive more actual sales than a generic post by a superstar with millions of disengaged followers. It’s the quality of the connection that matters, not sheer quantity of followers. Brands have noticed that mid-tier “lifestyle” influencers are feeling the squeeze, as marketers shift budgets toward micro and niche talent. In 2025, many advertisers became more selective, prioritizing clear return on investment over sheer reach. Simply put, if a creator can mobilize a dedicated niche and drive them to try a product, that creator is valuable to brands. By contrast, paying purely for a famous name to get eyeballs (but little meaningful action) is falling out of favor. **Authenticity is the currency** in this new influencer landscape. As Lindsey Gamble, a creator economy expert, noted, *what worked yesterday won’t deliver results tomorrow*. Modern consumers, especially those in Gen Z, are increasingly skeptical of overly produced ads. They crave content (and creators) that **keep it real**. This is why **micro-influencers, community leaders, and “creator next door” personalities are thriving**. Their content feels genuine and their smaller scale allows for personal interaction, which builds trust. For brand marketers, the implication is to **rethink influencer rosters**: Bigger isn’t always better. It can pay off to partner with a constellation of micro-creators who align tightly with your brand niche or values, rather than one-size-fits-all celebrity influencers. ![](https://brandlens.io/wp-content/uploads/2025/07/Long-Term-Partnerships-and-Data-Driven-Strategies-Over-One-Off-Campaigns-1024x683.png "Long-Term Partnerships and Data-Driven Strategies Over One-Off Campaigns - BrandLens")## Long-Term Partnerships and Data-Driven Strategies Over One-Off Campaigns ### From Campaigns to Always-On Partnerships A major insight resonating across the creator economy is that successful brands treat influencer marketing as a **long-term, strategic program, rather than one-off campaigns**. In the early days, many influencer activations were flash-in-the-pan: a single sponsored post here, a short-term campaign there, each measured in isolation. Now, leading brands and agencies are evolving toward **always-on creator partnerships, performance-based incentives, and rigorous measurement** to truly integrate creators into the marketing funnel. At Creator Economy Live West in Las Vegas, one clear message was the need to move beyond vanity metrics. ‘Stop the one-size-fits-all KPIs’ became a clear theme of the past. In a conference case study, Albertsons’ marketing team shared a new approach. They moved away from evaluating influencers based on a single metric, such as organic reach. Instead, they mapped creators to the stages of the customer journey where each one performs best. By **testing an influencer’s content at different funnel stages**, they discovered surprising strengths. For example, a beauty creator who underperformed in top-of-funnel reach turned out to drive a *14× ROAS when her content was used in retargeting ads*, and even reactivated lapsed customers at over *48%* efficiency. **Insight:** that influencer excelled at conversion and re-engagement, even if her organic posts didn’t go viral. Without a data-driven, long-term view, the brand might have written her off after one campaign and missed out on a highly profitable partnership. This illustrates a broader trend: **brands are shifting from one-off influencer deals to ongoing, performance-driven partnerships.** Marketers increasingly structure deals to reward creators for conversions and sales (e.g. via affiliate links, revenue share, or hybrid payment models) rather than paying purely for a single post’s reach. In practice, more brands are now committing to long-term, serialized collaborations, working with creators over many months to build narrative arcs, deepen trust, and maximize lifetime customer value rather than treating each campaign as a one-off. According to experts, *“what gets measured gets improved”*, so brands are implementing more robust tracking – using custom UTM links, promo codes, and even advanced AI-powered tools – to attribute revenue or leads to specific creator content. With better measurement in place, it’s easier to justify larger, longer-term investments in the **creators who truly drive ROI**. Another key aspect of this evolution is **community-building and continuity**. Brands are moving away from treating influencers as interchangeable ad channels. Instead, they cultivate relationships with a core group of creators who become genuine advocates over time. Think brand ambassadors who **collaborate for years**, not just one-off Instagram takeovers. This shift has been described as moving from “influencers as amplifiers” to **“creators as strategic partners”** who contribute to brand storytelling, product feedback, and customer loyalty. [Long-term partnerships](https://www.quirks.com/articles/what-s-next-for-the-creator-economy-trends-every-brand-should-know) yield benefits on both sides: creators get steady support to grow their personal brand, while the company gains a trusted voice that audiences come to recognize and trust. Crucially, **consistent collaborations also make influencer content feel more authentic** – a creator who has loved your product for a year is far more convincing than one who posts about it once and disappears. To enable this, forward-thinking teams are adopting a **full-funnel, test-and-optimize approach** to influencer campaigns. ### Evergreen UGC with Built-In Measurement Another example is running [**evergreen** UGC campaigns](https://brandlens.io/solutions/retail-and-ecommerce/ "Retail & eCommerce") directly with your own consumers through QR codes on packaging or simple shareable links. These long-term activations can be featured on product packaging, inserts, or follow-up emails, inviting customers to share their experiences over time. Because no app is required and the experience can be branded with on-screen guidance, brands can launch campaigns quickly and integrate them into their operations. The result? Increased consumer engagement, stronger social reach, and a steady stream of content for social, creative, and brand teams. One framework shared at the conference was “T.O.D.D.” – **Test, Optimize, Drive, Done**. In practice, that means starting by testing many creators and content variations. Use data to optimize and refine what works. Amplify the best content through paid media to drive results at scale. Only then should you conclude a campaign and roll the learnings into the next iteration. Importantly, **successful brands combine organic and paid influencer strategies**. Organic creator content builds brand equity, credibility and engagement (top-of-mind awareness), while paid promotion of influencer content ensures you hit conversion goals and reach new customers. The synergy of both creative authenticity and targeted amplification can dramatically improve long-term outcomes. For brand and [agency marketers, the message is clear: **influencer marketing**](https://brandlens.io/solutions/experiential-marketing-agencies/) is maturing, and you must evolve with it. Adopt a **long-term mindset** focused on *lifetime value*, not just campaign-by-campaign ROI. Break down the silos between influencer marketing and performance marketing – they are becoming one and the same. By treating creators as always-on partners, aligning incentives to outcomes, and investing in proper analytics, you can turn the creator economy from an experimental channel into a core, measurable driver of your business growth. ## New Platforms and Tech: From Video Dominance to AI Tools – But Authenticity Remains Key ### Video Is Now Primetime No summary of “what’s next” would be complete without touching on the **shifting platforms and technologies** influencing the creator economy. One major development is the continued **explosion of video content** and its expansion onto every screen. YouTube – long a powerhouse on mobile and desktop – recently revealed that Americans now watch \*over 1 billion hours of YouTube content on television screens \****per day***, with **connected TVs surpassing mobile** as the most popular way to consume YouTube. In other words, **creator content has become primetime content**. Even older demographics are tuning in. Adults 50+ made up a larger share of YouTube’s TV viewership than Gen Z or young millennials. This blurring of lines between social media and traditional TV presents new opportunities for brands. Marketers can no longer think of online video as ‘just for kids’ or secondary to TV. Increasingly, they are the same. Forward-looking brands are already producing social-first ads. They’re partnering with creators to develop content that can live on TikTok and YouTube, and even stream on Netflix or Hulu. Some streaming platforms have even started licensing creator-made series. The takeaway: **Video-centric creator content is now mainstream media**, and brands should plan accordingly, ensuring their influencer strategies span multiple channels and formats. Another “next big thing” is the integration of **social commerce tools and creator monetization features**. Platforms are racing to help creators sell products directly: from TikTok’s shopping features to Instagram’s in-app checkout and YouTube’s merch shelves. Brands are leveraging this by setting up **branded creator storefronts and affiliate programs** so that creators can act as direct sales channels. The idea is to reduce friction between inspiration and purchase. If a viewer loves a product in a creator’s video, they should be able to buy it seamlessly on the spot. We’re seeing more campaigns structured around influencers driving e-commerce traffic and sometimes with the influencer as a co-creator of the product line. As a result, influencer strategy is increasingly tied to your e-commerce and retail strategy. Success is measured not just in views or likes, but in referral traffic, promo code redemptions, and sales lift. As this trend grows, expect more brands to **treat creators like an extension of the sales team**, providing them with the tools (and incentives) to genuinely move product. ## AI Powered Creator Tools 2025 also saw a surge in AI-powered creator tools. From automated editing and captioning to predictive analytics for performance. Helping brands and creators scale output while preserving authenticity. Simultaneously, social commerce has accelerated: creators are increasingly functioning not just as storytellers, but as direct sales channels, blurring the line between content, community, and commerce in 2026. ### Tech-Powered Creator Strategies Without Losing the Human Touch Finally, we have to talk about **AI and data technology** in the creator economy. The buzz around generative AI has hit every industry, and marketing is no exception. In the influencer space, AI is emerging as a powerful assistive force, though not a replacement for human creativity. On the analytics side, **AI-powered tools are improving how brands discover creators and track ROI**. Machine learning can sift through vast influencer datasets to find the perfect match for a niche audience or predict which creator’s style will drive higher conversion. AI is also helping automate aspects of campaign management (think automated reporting, performance forecasts) and even content optimization (an AI might suggest the best time to post, or even help generate captions). These advancements free up human marketers to focus on strategy and relationship-building. But authentic human creativity remains the heart of influencer marketing. No algorithm can replace the genuine connection a creator builds with their community. That’s why consumers demand authentic connections over polished perfection. This trend is driving the industry’s shift toward performance-driven partnerships without compromising the human touch. In practice, the smart play for brands is to **embrace new tech tools to enhance efficiency and insight**, but always apply them in the service of amplifying real, relatable content, not turning influencers into programmatic ad units. **In summary**, the creator economy’s current direction can be defined in a few key phrases: **authentic content, community trust, strategic partnership, and measurable impact**. Creators are no longer a wildcard in the marketing mix – they’ve become central players, and brands are learning to engage with them in more sophisticated ways. At events like Creator Economy Live West in Las Vegas and its East counterpart, these themes are front and center. Conversations among brand and agency leaders are less about “should we work with influencers?” and more about **how to best integrate creators into every facet of marketing**, from brand storytelling and UGC campaigns to performance media and product development. For brands and agencies, the mandate is to evolve or be left behind. If you attend the conference, listen for how each session ties back to **driving real ROI through authenticity and innovation**. If you’re reading this after the event, use these enduring insights to audit your own strategy. Are you measuring what truly matters, such as long-term customer value, rather than just impressions? Have you developed a strategy to cultivate genuine brand advocates? What systems do you have in place to leverage the content your customers and fans are already creating? How ready is your team to experiment with new formats, platforms, and technologies to stay ahead? The creator economy moves fast, but the core principle remains constant: **people crave genuine connections**. Brands that embrace that principle, empowered by the latest tools and a smart strategy, stand to gain the most in this new era of marketing. As we enter 2026-27, one thing is certain: creators, brands, UGC and influencers will be more intertwined than ever, reshaping advertising and engagement as we know it. Now is the time to take these lessons to heart and lead with a strategy that puts authentic creator-led content and long-term partnership at the forefront. ## Sources - Creator Economy Live Website – **Creator Economy Live West Overview** (industry projected to reach $480bn by 2027 - **Digiday** – Kimeko McCoy – *[Influencer marketing survival playbook: How the creator economy is shaping up in the back half of 2025](https://digiday.com/marketing/influencer-marketing-survival-playbook-how-the-creator-economy-is-shaping-up-in-the-back-half-of-2025/)*. - **Lindsey Gamble’s Newsletter** – Lindsey Gamble – *[2025 Mid-Year Recap: Six Creator Economy Trends to Know](https://lindseygamble.beehiiv.com/p/2025-mid-year-recap-six-creator-economy-trends-to-know)*. - **Impact.com Blog** – Chad McKenzie – *[Creator economy vs influencer marketing: Why smart brands are making the switch in 2025](https://impact.com/influencer/creator-economy-vs-influencer-marketing/)*. - **Impact.com Blog** – Chad McKenzie – *[8 Influencer Marketing Trends for 2025: 11 Experts on Increasing ROI](https://impact.com/influencer/influencer-marketing-trends/)*. - **The Shelf Blog** – Ariana Newhouse – *[UGC Is Redefining Social Media Marketing in 2025—Here’s How to Leverage It](https://www.theshelf.com/the-blog/ugc-is-redefining-social-media-marketing-in-2025-heres-how-to-leverage-it/)*. - **Creator Economy Live (Clarion Events) Blog** – [*Stop One-Size-Fits-All KPIs* (May 16, 2025)](https://www.creatoreconomylive.com/blog-post/stop-one-size-fits-all-kpis). ![author avatar](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025.jpeg) Vahag Karayan CEO & Co-Founder As an AI pioneer and the CEO of BrandLens, Vahag Karayan helps marketers unlock the power of authentic video UGC at scale. Drawing on 20+ years of tech leadership—from advanced R&D at NASA/JPL to enterprise SaaS—he bridges the gap between complex artificial intelligence and human storytelling. Vahag is passionate about eliminating the friction of video collection so brands can effortlessly turn everyday fans into powerful advocates. [See Full Bio](https://brandlens.io/author/vahag-karayan/) [ ](https://brandlens.io/author/vahag-karayan/) [ ![social network icon](data:image/svg+xml;base64,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) ](https://www.linkedin.com/in/vahag/) **Categories:** Blog **Tags:** Brand Marketing, Consumer engagement, Creator economy, UGC, User generated content --- ### [Wedding Registries 2026: Gen Z’s ‘Quiet Weddings,’ Micro-Budgets, and the New Rules of Thank-You Videos](https://brandlens.io/blog/wedding-registries-gen-zs-quiet-weddings-micro-budgets-and-the-new-rules-of-thank-you-videos/) **Published:** October 15, 2025 **Author:** Vahagn Khachikyan **Content:** Hey there, pull up a chair. If you’re a planner, marketer, or brand who touches gifting or wedding registries, you might be feeling a bit of whiplash these days. Because the couples you’re working with are not your mom’s wedding crowd. They’re Gen Z (roughly born 1997-2012) and they’re rewriting the wedding playbook in real time. Think: smaller guest lists, moodier color palettes, sustainable sensibilities, and thank-you videos replacing handwritten notes. In 2026, the budget is tight, the guest list is intentional, and the gifting moment is evolving faster than we anticipated. Why should marketers care? Because of the registry, the thank-you, and the gifting add-on, they’re not ancillary anymore. They are central. Gen Z couples expect these touchpoints to be thoughtful, digital native, and co-creative. So you’re not just selling a “gift registry,” you’re enabling a meaningful moment. And that matters. Let’s walk through what we’re seeing in the market, what quiet weddings really mean, how wedding registries are shifting, why thank-you videos aren’t just nice-to-have (they’re fast becoming table stakes), and how marketers & vendors can ride the wave (not get left behind). ![](https://brandlens.io/wp-content/uploads/2025/10/image-7-1024x673.jpeg "image - BrandLens")## **What Are ‘Quiet Weddings’? Why They’re Booming in 202**6 “Quiet weddings” is this emerging marriage style with a more private and less showy approach: intimate guest lists, pared-down aesthetics, tech-savvy touches, fewer excesses, and more meaning. **Here’s the data & context:** - A study by CivicScience shows that just 4% of Americans in 2026 say they are planning to have a wedding this year, down from 7% last year. And among those who are,[44% plan not to have a reception.](https://civicscience.com/wedding-trends-in-2025-fewer-celebrations-more-spending/) - In a report by The Knot, [Gen Z is leading the charge](https://www.theknot.com/content/wedding-data-insights/real-weddings-study) of younger couples marrying, and their approach is noticeably different. - On the “why” side: according to one analysis, [Gen Z is more pro-marriage](https://www.newsweek.com/gen-z-more-pro-marriage-their-parents-2038898) than previous generations in some respects but economically cautious: they are marrying later, planning more carefully, and expecting the event to reflect their values. - In fact, Gen Z expects the following [cultural trends to shape 2026 weddings:](https://www.theknot.com/content/wedding-data-insights/real-weddings-study) - *Old money aesthetic* (47%), where subtle luxury replaces flashy displays - *Quiet luxury* (33%), embracing minimalistic elegance - *Cottagecore* (29%), inspired by rustic, nature-filled charm - *Demure and mindful* (27%), focusing on understated elegance and personal meaning - And *fairytale* (25%), embracing whimsical, magical themes [Take Stella Banderas’ wedding](https://www.hola.com/us/celebrities/20251017862309/stella-banderas-wedding-weekend-guest-list/) in Spain, for example. The daughter of Antonio Banderas and Melanie Griffith embraced her Andalusian heritage, with a pre-wedding celebration featuring traditional Spanish cuisine, a star-studded guest list, and an intimate, personalized ceremony at the Abadía Retuerta estate in Valladolid. This event is a perfect example of how couples today are opting for meaningful, culturally infused weddings that prioritize experience over extravagance. Stella’s wedding story also ties into the broader trend of quiet luxury and personalized, intimate celebrations that are becoming increasingly popular. ### **What Does a ‘Quiet Wedding’ Look Like?** So what actually does a quiet wedding look like in practice? **Fewer Guests** Guest lists are often around 50, with fewer friends and more best friends. One trend report estimates that micro-weddings and intimate gatherings are growing [by 20-24% in search volume.](https://www.thecelebrantdirectory.com/wedding-trends-for-2025/) **Meaningful Spots** Venues and budgets reflect this shift: instead of huge ballrooms, couples pick meaningful spots, perhaps a favorite restaurant, backyard orchard, or minimalist loft. **Delayed Social Media Posts** Many couples are not posting on social media in real time. Or they delay their “highlight reel” to after the event. According to The Knot, Gen Z couples favor [“delayed engagement posts](https://www.theknot.com/content/gen-z-wedding-trends).” **Interactive Guest Wedding Videos** A rising Gen Z trend, interactive guest videos let the wedding guests become the stars. Couples are embracing moments like confessional booths and roaming reporter interviews to capture real-time guest reactions, creating a cinematic, candid story arc throughout the weekend. Video platforms, like [BrandLens](https://brandlens.io/), can help to create these reaction videos without any need for guests to register, download, or log in. **Wedding Content Creators** Gen Z couples are increasingly hiring wedding content creators to document authentic moments. - Bridal #GRWM (Get Ready With Me) Reels - Wedding party dances - And unpolished behind-the-scenes footage Unlike photographers and videographers, these creators deliver fast, vertical videos and same-day recaps, preserving the organic emotions of the day while offering quick access to content post-wedding. **Why this matters for marketers**: The traditional “wedding as spectacle” is giving way to “wedding as story.” Every vendor, registry, and gift brand is now invited to help the couple tell their story, not just supply “wedding stuff.” The more you integrate into that intimate, intentional moment, the more value you bring. ## **The New Wedding Registry Trends for Gen Z Couples in 202**6 So if the celebration is quieter and more intentional, what happens with the registry? Glad you asked. Yes, wedding registries still exist, but the rules are changing. ![](https://brandlens.io/wp-content/uploads/2025/10/image-6-1024x662.jpeg "image - BrandLens")### **1. Group Gifting & Crowdfunding** Gen Z couples are less likely to ask for china patterns and more likely to suggest, “Help us fund our honeymoon / down payment / a charitable cause.” For instance, nearly half of married Gen Z individuals say they created a formal financial plan before saying “I do,” which is almost double the rate of previous generations. What we’re seeing: registry platforms that allow multiple guests to contribute to one experience. ### **2. Personalized Gifts & Local/Small Brands** Gen Z has grown up with Etsy and Instagram shops and values authenticity over mass market. Many Gen Z envision marriage in their future, and many expect the gifting and registry moment to reflect their personal values. The personalized gifts may include experience-based gifts, aesthetic home goods, and customized items like engraved jewelry. What this means: rather than “the registry list” being a one-size-fits-all, couples want to curate items with meaning (custom art, local makers, experience boxes). For marketers: think about how your brand can partner with small makers, or how you can provide registry “tiers” that include meaningful, niche items. ### **3. Digital Gifting** Forget paper registries alone. Gen Z expects an experience, and guests can [elevate the gifting experience by.](https://brandlens.io/solutions/gifting-cards-flowers/) - [Using QR codes in personal gifting](https://brandlens.io/blog/holiday-2025-personalization-playbook-how-qr-powered-video-gift-notes-turn-every-purchase-into-a-mom/) - Digital thank-you videos that are replacing or augmenting traditional cards - Digital money ## **Why Thank-You Videos Are Replacing Handwritten Cards** Yes, you read that heading right. The thank-you card is not dead, but it’s evolving into something more dynamic and more shareable. ### **Why the shift?** - Video connects emotionally. Seeing the couple personally say “thank you” in their own voices feels more genuine in a world saturated with templated emails. - Gen Z grew up as content creators; they expect motion, audio, and story. For example, the rise of wedding “content creators” (photographers/videographers dedicated to raw behind-the-scenes) is trending. - Speed and shareability matter. A couple might film a quick selfie video the next morning and send it via QR code in a printed card or include it in a digital registry receipt. These thank-you video templates are possible with BrandLens. - It becomes part of the gifting moment. If I’m a guest and I receive a video of you personally thanking me, I feel more part of the experience, and that builds brand loyalty for the gift provider/vendor. ### **Common formats you’ll see** - The “selfie video” from the couple within 24-48 hours of the wedding. - UGC-style [short-form thank-you videos.](https://brandlens.io/blog/short-form-ugc-video-dos-and-donts-a-2025-guide-for-brands-and-creators/) - QR-code-linked private messages: a printed note says, “Scan the QR to see our video,” giving a bridge between physical & digital. - Embedded video in the gift-confirmation email from the registry platform. ### **What marketers should note** - This is an upsell opportunity. Vendors can offer “[personalized video gift add-ons”](https://brandlens.io/blog/how-to-create-personal-touch-with-ugc-video-content-for-gift-boxes/) as part of their service. - The video doesn’t need Hollywood polish; authenticity wins. Gen Z leans into “[unpolished and emotional storytelling](https://brandlens.io/blog/real-is-the-new-viral-why-brands-are-embracing-unpolished-ugc/)” over “over-produced slick.” ## **How to Collect Guest-Generated Content (Without Apps)** Now we’re talking not just about the couple, but also their guests. Because the real magic happens when everyone becomes a creator in the moment. But how to [collect guest-generated content without apps?](https://brandlens.io/blog/how-to-collect-ugc-videos-without-apps/) ![](https://brandlens.io/wp-content/uploads/2025/10/image-4-1024x575.jpeg "image - BrandLens")**You can put:** “Hey guest, film a 15-second congratulation or memory, upload it via this link, and we’ll compile it into a thank-you montage.” ### **Without requiring an app:** - Share a link (via invite or email) to a simple upload portal. - Or include a QR code on the printed invite/place card: “Scan here to send us your video”. ### **Why this matters:** - Guests become part of the story, not just recipients of an event. That enhances the emotional quotient. - For registry & vendor marketers: you can *offer* this as a value-add: “Add guest video-upload link for $X”. - It enhances content for future use (social proof, testimonials, vendor marketing). - It taps the user-generated content (UGC) wave: Gen Z trusts real people over polished brand messages. There’s a strong case that “unpolished and [emotional storytelling with user content](https://brandlens.io/blog/understanding-the-power-of-ugc-in-video-marketing/)” wins. ### **Tips:** - Keep the upload time small (15-30 seconds) to encourage participation. - Provide a light script or prompt (“What’s your favorite memory of this couple?” or “Two words you’d use to describe them”). - Make the link/QR visible early in the planning process, so guests have time. - For vendors: moderate and repurpose the best clips for social proof with the couple’s permission. ## **How Vendors Can Create Lasting Memories with Video Content** Here’s the fun part: if you’re a florist, gift shop, registry platform, or eCommerce brand, you can ride this wave instead of getting caught behind it. - **Florists:** Create a custom “behind-the-scenes” video of the flower arrangement being created, and send it to the couple as a surprise gift, making the process feel personal and special. Check out more details on [how to add video messages to gifts](https://brandlens.io/blog/branded-video-messages-to-gifts-and-how-florists-gift-shops-can-price-it/ "how to add video messages to gifts"). - **Gift Shops:** After the gift is purchased, offer a service where the couple can record a “reveal” video to show off the present and share their reaction, adding a fun, interactive twist. - **Event Planners:** For weddings, offer a video service where guests can share wishes in real-time during the event, which can be compiled into a highlight reel or shared directly with the couple post-celebration. ### **Why this works:** - It extends the gifting moment beyond the physical transaction: gift → experience → story. - It gives the vendor/brand a second touchpoint with the guest (via the thank-you), which builds brand memory. - In the Gen Z context, it feels authentic, immediate, and interactive. It’s not just “you gave a gift”; it’s “we were filmed saying thank you and here’s the proof.” ## **How to Price & Produce Wedding Thank-You Videos (Even on a Budget)** You might be thinking, “Cool, but isn’t video expensive?” Good news: it doesn’t have to be. ![](https://brandlens.io/wp-content/uploads/2025/10/image-5-1024x682.jpeg "image - BrandLens")### **Budget-Friendly Production Tips** - Use smartphone filming: many modern phones shoot excellent 4K. Light it naturally (window light) and stabilize it (tripod or even a simple handheld with a stabilizer). - Simple script prompts: “Hi \_\_\_, thanks so much for being part of our day. We loved you being there because \_\_\_.” - Subtle branding: Add a small overlay with the couple’s names and wedding date (or the vendor/brand’s logo if included). - Editing: Keep it short (under 60 seconds). Use a simple editing app (CapCut, iMovie) to trim, add intro/outro, and export in “social-friendly” 1080p/720p. - Delivery: Upload to a private link (Vimeo, unlisted YouTube, or a landing page) and use the QR/URL on a printed card, or embed in an email. ### **Pricing Model Ideas** - **Free tier**: A simple “thank-you selfie” filmed by the couple, sent via email or link. - **$ tier (mid-budget)**: The couple films their thank-you video, the vendor adds their logo, a simple edit is made, and a QR-code card is included for easy access. - **$$ tier (premium)**: A vendor partners with a content creator or photographer to capture a 2-minute montage (featuring both the couple and guests), which is then edited into social media-friendly snippets as well as a full version for the couple. **What to include in your offer as a vendor/marketer** - Turnaround time: “Delivered within 48 hours.” - Formats: “Link or QR-code card.” - Analytics: Provide “views/open rate” statistics back to the couple or guest-giver (optional). - Reuse rights: Option for the couple to share the video on their socials (increase exposure for the vendor). Check out [how to create budget-friendly branded video content.](https://brandlens.io/blog/how-to-create-budget-friendly-branded-video-content-with-brandlens/) If I were to sum this up in one friendly piece of advice: Gen Z couples are rewriting the rules of wedding etiquette, and the brands that support that rewrite will win. They want intentional meaning over spectacle. They expect [gifting to feel personal](https://brandlens.io/solutions/gifting-cards-flowers/ "Gifting, Cards & Flowers"), not transactional. They want video, mobile-first experiences, and participation, not passivity. The wedding may be quiet, but the memory will be loud, and the thank-you video will echo longer than any printed card ever could. If you want to create one, check out [how BrandLens works.](https://brandlens.io/how-it-works/) **References:** - [**Wedding Trends in 2025: Fewer Celebrations, More Spending** ](https://civicscience.com/wedding-trends-in-2025-fewer-celebrations-more-spending/) - [**The Knot 2025 Real Weddings Study**](https://www.theknot.com/content/wedding-data-insights/real-weddings-study) - [**Gen Z Is More Pro-Marriage Than Their Parents**](https://www.newsweek.com/gen-z-more-pro-marriage-their-parents-2038898) - [**Stella Banderas’ wedding weekend in Spain: An intimate pre-wedding and star-studded guest list**](https://www.hola.com/us/celebrities/20251017862309/stella-banderas-wedding-weekend-guest-list/) - [**Top Wedding Trends for 2025: The Celebrant Directory Predicts**](https://www.thecelebrantdirectory.com/wedding-trends-for-2025/) - [**The Top Gen Z Wedding Trends Every Generation Should See**](https://www.theknot.com/content/gen-z-wedding-trends) ![author avatar](https://secure.gravatar.com/avatar/68395e8cd4426373630f53e740ea64e1381d54b22e3084b49597a42e3182ffdb?s=300&d=mm&r=g) Vahagn Khachikyan Video Visionary [See Full Bio](https://brandlens.io/author/vahagn-khachikyan/) [ ](https://brandlens.io/author/vahagn-khachikyan/) **Categories:** Blog --- ### [LA28 Fan Tech: What 5G, Data Clouds, and AI Mean for Participatory Content in 2028](https://brandlens.io/blog/la28-fan-tech-what-5g-data-clouds-and-ai-mean-for-participatory-content-in-2028/) **Published:** October 18, 2025 **Author:** Gurgen Martikyan **Content:** The LA28 Olympics are shaping up to be more than just a celebration of athletic excellence; they will be a testbed for the next generation of fan engagement. With 5G fully embedded in the stadium infrastructure, AI-powered video creation, and cloud-powered UGC, the Games will provide a real-time, immersive fan experience that redefines how global audiences interact with the event. For the first time in Olympic history, AI personalization and data collaboration will enable brands, broadcasters, and fans to co-create content at scale, pushing the boundaries of participatory content in 2028. This blog will explore what these technologies mean for LA28 fan engagement, and how 5G for live fan content, interactive Olympic content, and immersive fan experiences will reshape the way fans engage with the Games, both in-stadium and at home. Whether you’re a brand looking to leverage fan-generated content or a fan eager to participate in real-time Olympic moments, the future of sports fan content is here, and it’s data-driven, AI-powered, and fueled by 5G. ## **5G = Real-Time Fan Content at Stadium Speed** At LA28, 5G will be a game-changer, allowing fans to capture, upload, and share fan-generated content (UGC) in real-time with zero lag. This technology will enable fans to interact with the Games in ways never before possible. For example, during [Paris 2024, Samsung’s collaboration](https://www.olympics.com/ioc/news/samsung-set-to-enhance-paris-2024-broadcast-viewing-experience-through-seamless-5g-connectivity-in-collaboration-with-ioc-and-obs) with the IOC and OBS allowed to showcase how 5G can provide instant streaming, allowing fans to broadcast Olympic moments from anywhere in the stadium or on the field. This innovation is just the beginning, and LA28 will take 5G-powered fan engagement to new heights. ![](https://brandlens.io/wp-content/uploads/2025/10/image-18-1024x574.jpeg "image - BrandLens")With 5G, the upload speed will be lightning-fast, enabling fans to share reactions, behind-the-scenes footage, and unforgettable moments instantly. Imagine capturing a victory and posting it on TikTok, complete with the event’s brand tag, all within seconds. This technology will allow fans to become creators, turning each moment into interactive Olympic content that can be amplified by brands in real-time. **Implication for brands**: By embedding UGC calls-to-action within the event itself, brands can seamlessly integrate with the content being shared, [driving more engagement](https://brandlens.io/blog/event-activations-with-interactive-videos-how-ugc-can-amplify-the-impact/) and visibility during LA28. For example, a brand like Coca-Cola could encourage fans to upload their reactions during key moments, then instantly showcase those videos on digital billboards or social media feeds. The ability to leverage 5G to instantly broadcasting and interacting with live fan content will redefine how brands connect with the global audience. To streamline this process, brands can use [BrandLens](https://brandlens.io) to efficiently capture, moderate, and curate fan-generated content, ensuring it aligns with their marketing goals and resonates with their target audience. ![](https://brandlens.io/wp-content/uploads/2025/10/image-17-1024x684.jpeg "image - BrandLens")## **Cloud Infrastructure = Seamless Co-Creation & Moderation** With cloud-powered UGC, LA28 will enable fans and brands to co-create content seamlessly. BrandLens-style platforms will facilitate the real-time moderation of thousands of clips, allowing fans to upload, tag, and share their personal experiences as they happen. Whether it’s tagging a video by event, seat, sport, or sponsor, this cloud infrastructure will empower brands and broadcasters to collaborate directly with fans and curate brand-safe content in real-time. The ability to remix and redistribute content instantly means that Olympic moments will no longer be confined to a broadcaster’s schedule. Instead, they can become global fan content that gets instant replays, remixing, and fan-driven commentary. The cloud-powered UGC system ensures that brands have access to this content for future marketing initiatives, ensuring ongoing fan engagement long after the Games are over. **Implication for brands**: With instant global fan content and the ability to remix content with a fan voiceover, brands can create dynamic, personalized experiences that capture the heart of the Olympics in real-time. This will let you experience the [true power of co-creation](https://brandlens.io/blog/the-power-of-video-co-creation-how-brands-and-consumers-can-build-content-together/). ## **AI: The Scalable Storyteller Behind UGC** AI is set to become the silent but powerful storyteller behind fan-generated content at LA28. Machine learning will automatically tag content for sentiment (joy, surprise, team spirit), while AI tools will help with stabilizing shaky fan footage, extracting highlights, and cleaning up audio for clearer sound. This technology will make the editing process smoother, enabling [AI-powered video creation](https://brandlens.io/blog/how-artificial-intelligence-transforms-content-creation/) that can seamlessly transform fan clips into broadcast-ready content. Further, AI personalization will allow content to be customized and localized, including AI voiceovers, subtitles, and translations to make global stories accessible to every fan. For brands, AI can automate the creation of “fan recap montages” or sponsor-ready vertical videos, increasing efficiency and relevance. Imagine a fan’s raw content being turned into a polished campaign piece within hours, ready for social media or broadcast. **Implication for brands**: By 2033, it’s projected that roughly four out of every five pieces of online content [(about 78%)](https://www.linearity.io/blog/ugc-statistics/) will be user-generated, highlighting a massive shift toward community-driven creation and participation. Brands can use AI to turn UGC into powerful, on-brand content that speaks to the specific interests and passions of diverse audiences, all while maintaining authenticity. For example, a brand like Nike could use AI-powered video editing to transform fan videos of their sportswear in action into personalized ads that align with the brand’s values and resonate with niche communities. ## **From Spectators to Co-Creators: The New Rules of Fan Engagement** ![](https://brandlens.io/wp-content/uploads/2025/10/image-16-1024x682.jpeg "image - BrandLens")LA28 represents a shift in how fans interact with the Olympics. Fans won’t just be spectators; they’ll be co-creators of content. The power dynamic is shifting, and fans now expect to be invited into the campaign. For brands, this means rethinking how to involve fans in participatory content. Co-creation challenges like “Show us your reaction to this win!” and QR-powered capture points throughout the stadium will incentivize fans to contribute content directly, whether it’s a reaction video, a fan art submission, or a personal story. Offering incentives, badges, recognition, replays, and community reposts will further drive [engagement and participation](https://brandlens.io/blog/the-science-of-participation-why-people-love-to-co-create-with-brands/), fostering a sense of community. For brands, this participatory shift offers a unique opportunity to build deeper connections with fans and create content that feels organic and aligned with fan passions. The future of sports fan content is about fans becoming part of the story, not just consuming it. **Implication for brands**: The most successful brands at LA28 will be those that invite fans into the campaign, turning them into content creators and brand ambassadors. For example, a [brand like Adidas could encourage fans to share videos](https://brandlens.io/blog/how-to-collect-authentic-user-generated-video-content-for-your-brand/) of themselves wearing the latest sports gear during the Games, then feature the best content on their official channels. With BrandLens, brands can seamlessly capture, moderate, and amplify fan-generated content, ensuring it aligns with the brand’s message and engages a global audience. ## **How Brands Can Start Preparing** Brands need to start building their fan participation strategies now to dominate the LA28 fan engagement landscape. Investing in QR-enabled merch, running branded fan storytelling contests, and forming partnerships with micro-creators and AI remixers will ensure brands are ready for the influx of fan-generated content. All these efforts will mean that these brands will be able to [enhance their content strategy with the use of UGC](https://brandlens.io/blog/enhancing-your-content-strategy-with-ugc/). Brands should treat participatory content as a core media channel, not just an afterthought. By starting now, they can position themselves to lead in the LA28 fan feed, creating authentic engagement with fans that resonates far beyond the games. By preparing early and embracing cloud-powered UGC and AI-powered personalization, brands can scale fan engagement efforts and dominate the interactive Olympic content landscape in 2028. ## **UGC is the Olympic Torch of 2028** LA28 will be remembered not only for its gold medals but for the fan-generated gold moments that will define the event. Thanks to 5G, cloud technologies, and AI, the Olympics will have the most participatory content ecosystem in sports history. These technologies will empower fans, brands, and broadcasters to co-create content that celebrates the spirit of the Games. ![author avatar](https://brandlens.io/wp-content/uploads/2025/04/image-1-300x300.jpg) Gurgen Martikyan [See Full Bio](https://brandlens.io/author/gugoadmin/) [ ](https://brandlens.io/author/gugoadmin/) **Categories:** Blog --- ### [Black Friday Through New Year: A Week-by-Week Gifting Content Calendar (Scripts, Prompts, and QR Ideas)](https://brandlens.io/blog/black-friday-through-new-year-a-week-by-week-gifting-content-calendar-scripts-prompts-and-qr-ideas/) **Published:** October 21, 2025 **Author:** Vahag Karayan **Content:** From Black Friday to New Year’s, the holiday season presents a unique opportunity for brands to engage with consumers who are primed to shop. [29% of Americans](https://www.mrisimmons.com/2024/09/27/activating-the-black-friday-frenzy-and-engaging-shoppers-primed-to-splurge/?utm_source=chatgpt.com) plan to complete most of their holiday shopping between Black Friday and Cyber Monday, making it critical to capture their attention early. By building a strategic content plan that spans from Black Friday to the New Year, you can maintain visibility, engage shoppers when they’re most excited, and increase your average order value (AOV). In this guide, you’ll find a week-by-week video content calendar, creative UGC prompts, QR-powered gifting moments, and content upgrade strategies to maximize your holiday impact. Let’s dive into how you can leverage the busiest shopping season to connect with your customers and make the most of every moment. **Pre-Launch (Nov 1–15): “Get Ready” Teasers & Waitlist Builders** ![](https://brandlens.io/wp-content/uploads/2025/10/image-2-1024x819.jpeg "image - BrandLens")The pre-launch phase is about building excitement and laying the groundwork for a successful Black Friday to New Year campaign plan. This is your opportunity to engage with customers before the main shopping season kicks off, ensuring you’re top of mind when they make their purchases. By seeding early holiday content marketing ideas, you create a sense of exclusivity and urgency, preparing your audience for what’s to come. ### **Goals** - **Build Anticipation:** Start generating buzz around your Black Friday content calendar, giving your audience a sneak peek into upcoming promotions and deals. - **Collect Leads:** Use early sign-ups to build anticipation for your holiday gifting video content and exclusive offers. - **Seed Early UGC:** Encourage early UGC holiday campaigns by prompting your audience to share their holiday wishlists or excitement about your upcoming products. #### **Video Content Ideas** 1. **“What’s Coming” Sneak Peeks Start by offering your audience a glimpse of what’s to come. You don’t need to give away all the details, but teasing the products, deals, or exclusive offers you’ll be launching can drive curiosity and build excitement. 2. **“Holiday Wishlist” User Prompts Encourage users to share what’s on their holiday shopping list. This not only generates excitement but also gets your audience involved in the conversation. It’s an easy way to start collecting early UGC, and it encourages followers to start thinking about your products. 3. **Employee or Creator Teasers Tap into the excitement of your team or influencers by letting them share what they’re excited about for the upcoming sales. These personal moments can humanize your brand and make the excitement feel authentic. #### **Script Prompts** 1. **Teaser Prompt for Product Launch: “Hey \[First Name\]! Something special is coming your way this Black Friday… Stay tuned for early access to our best deals of the year!” This simple, engaging prompt hints at exclusivity and creates curiosity, which drives anticipation for the launch. 2. **VIP List Announcement: “Sign up now to join our Holiday VIP List and get first access to exclusive Black Friday deals! You won’t want to miss what we have in store.” This prompt emphasizes exclusivity and the urgency of signing up, making the audience feel special by offering them early access to the deals. #### **QR Code Ideas** ![](https://brandlens.io/wp-content/uploads/2025/10/image-1-1024x682.jpeg "image - BrandLens")1. **VIP Waitlist Sign-Up (Early Access): Place a QR code in your promotional emails, social posts, or even on physical product packaging to allow users to quickly sign up for your holiday VIP list or early-access offers. The simplicity of scanning and joining a waitlist ensures that you capture leads efficiently. - **Example: A beauty brand could use a QR code with a post like: “Get ready for the biggest skincare sale of the year! Scan here to join our VIP list and be the first to shop our Black Friday deals before anyone else.” The QR code provides a seamless way to get users to sign up and stay engaged. 2. **Early Access Countdown: Use a QR code to build anticipation by letting users scan and see a countdown to the launch. You could use this for product launches, big sales, or even to reveal sneak peeks of your holiday collection. - **Example: A fashion brand might use a QR code in social media posts that directs customers to a landing page with a countdown timer: “Excited for our biggest Black Friday drop? Scan to see the countdown and set your alarm for the launch!” This encourages engagement and excitement as customers await the drop. #### **Encouraging Micro-Influencer Seeding with Early Samples** As you prepare for the full-scale launch, begin seeding early samples or sneak peeks to micro-influencers or key customers who can share their excitement with their own audiences. Influencers can record “[unboxing](https://brandlens.io/blog/5-common-types-of-ugc-videos-your-brand-will-benefit-from/)” videos, share first impressions, or even ask their followers to guess what’s coming, helping to build momentum. Here, you can get some great, authentic UGC content and encourage engaged users to take part in your campaign by offering some perks. The important factor here is that UGC doesn’t feel like an ad. A qualified [influencer marketing agency](https://brandlens.io/solutions/influencer-marketing-agencies/) can help here. - **Example: A home decor brand could send out early-access samples to influencers or passionate customers with the prompt: “We’ve got a new collection coming soon and you’re the first to see it! Can’t wait to hear what you think.” These early interactions will not only increase anticipation but also create authentic, user-generated buzz for your brand. ### **Black Friday Week (Nov 18–24): Launch, Discounts & Unboxing** **Goals - **Drive Conversions:** This is the time to push for immediate sales with compelling offers and limited-time discounts. - **Capture First UGC:** Engage customers right from the start by encouraging them to share their unboxing experiences or first impressions. - **Optimize Offer Messaging:** Fine-tune your offers to resonate with your target audience and increase conversions. **Video Content Example** **Flash Deal Countdown Videos Build urgency by creating countdown videos for limited-time flash deals. The fear of missing out (FOMO) can significantly drive conversions as customers rush to get in on the action before time runs out. - **Example: [Macy’s 2015 Black Friday Commercial](https://www.macysinc.com/newsroom/news/news-details/2015/Macys-Stars-Shine-in-Black-Friday-Commercial-11-19-2015/default.aspx): Macy’s used a star-studded commercial featuring celebrities like Ariana Grande, Heidi Klum, and Martha Stewart to promote their Black Friday deals. This high-energy, behind-the-scenes content created anticipation and excitement for their holiday sales, encouraging customers to start shopping early. **Customer Unboxing or “First Impressions” Videos Leverage UGC holiday campaigns by encouraging customers to film their unboxing experience or first impressions of your products. Real, authentic content from buyers resonates more than polished brand videos and helps build trust in your products. - **Example: Apple consistently features unboxing videos from customers and tech reviewers. Their official social channels and website often share “first impressions” content showcasing how consumers react to the latest products. These types of videos not only serve as authentic testimonials but also drive sales by adding credibility to their products. **Staff Picks + “Who This Gift Is Perfect For” Videos Feature your team’s top gift picks and offer personalized suggestions for who would love each product. This humanizes your brand, helps customers with their gift-giving decisions, and creates a sense of community. This strategy will work especially well for the [retail](https://brandlens.io/solutions/retail-and-ecommerce/) industry. - **Example: Amazon has been known to feature “Staff Picks” videos during Black Friday and Cyber Monday, with employees sharing their favorite products from a variety of categories — tech gadgets, books, home essentials, etc. They align these picks with the products that are most likely to be on sale during the period, helping customers make informed purchase decisions. ### **Cyber Monday (Nov 25–Dec 2): Fast Content & Conversion Retargeting** ![](https://brandlens.io/wp-content/uploads/2025/10/image-3-1024x732.jpeg "image - BrandLens")**Goals** - **Retarget Fence-Sitters:** Bring back customers who showed interest but didn’t purchase. - **Increase Cart Conversions:** Use limited-time offers to encourage customers to complete their purchases. Cyber Monday video ideas are all about driving urgency and conversions. This period is crucial for engaging those customers who are still on the fence. Use retail video marketing holiday season strategies to create fast, engaging videos that encourage action and remind customers of the incredible deals still available. **Video Content Ideas** 1. **“Top 3 Bestsellers” Roundups: Showcase your best-selling products with engaging video content that highlights why these items are customer favorites. Featuring real buyer reviews builds authenticity and trust, driving customers to complete their purchases. - **Example: “Here are our top 3 picks this Cyber Monday — grab them before they’re gone!” This encourages urgency while showcasing your most popular products. 2. **Time-Sensitive UGC Reminders: Use [gift messaging video](https://brandlens.io/solutions/gifting-cards-flowers/) scripts that tap into user-generated content (UGC). Encourage your customers to share why they grabbed a deal. Sharing real experiences and excitement motivates others to act. - **Example: “I almost missed this deal, but I’m so glad I didn’t — here’s why you should grab it too!” These UGC-driven reminders add authenticity and create a sense of urgency. **QR Code Ideas** 1. **Re-targeting Card with Discount: Include a QR code gift idea that directs customers to a special retargeting page with a discount code for their next purchase. This not only encourages customers to complete their purchase but also rewards them for engaging with your brand. - **Example: “Thank you for visiting! Scan here for 10% off your next order!” This easy-to-use QR code provides a seamless path for customers to return and complete their purchase with a discount. ### **Gifting Season (Dec 3–20): Heartfelt Content & Personalization** **Goals** - **Build Emotional Connection:** Foster stronger relationships by making your customers feel special. - **Drive Last-Minute Sales:** Capture those still deciding on gifts before the holidays hit. - **Support Personalization:** Create a personal touch that resonates with your audience. The Gifting Season is all about emotional connection and offering last-minute shoppers the personalized experiences they crave. Focus on heartwarming, personal content that connects with your audience emotionally. Utilize QR video gift notes and [customer stories](https://brandlens.io/blog/video-testimonial-examples/) to showcase meaningful connections, while offering personalization options that allow customers to add a unique touch to their gifts. **Video Content Ideas** 1. **Thank-You Messages from Couples, Families, or Teams Feature heartfelt thank-you messages to emphasize the emotional side of gifting. This is the perfect content to make your brand feel more human and relatable. - **Example: A family-owned business might post: “To all our loyal customers—thank you for supporting us through another wonderful year. Your love means the world to us!” This shows appreciation and builds a deeper connection with the audience. 2. **“This Gift Reminded Me of You Because…” – Real Customer Stories Encourage your customers to share why a particular gift reminds them of someone they love. UGC like this adds authenticity and helps build trust. - **Example: “This \[Product Name\] reminded me of my sister because she’s always wanted one just like it! Can’t wait to see her face when she opens it!”Real customer stories humanize your brand and encourage others to purchase. **QR Code Ideas** 1. **Add a Video Message Sticker Inside Each Gift: Include a QR code in your packaging that links to a personalized video message for the recipient. This adds a personal touch and makes the gift feel even more special. You can easily do such a campaign by using [BrandLens](https://brandlens.io) and collecting quality, authentic videos. - **Example: “Scan to add a personal video message to your gift. Let them know how much they mean to you this holiday season.” This simple gesture will leave a lasting impression. **Script Prompt (Gift-Giver): “To my best friend — you’ve been with me through everything this year, and I couldn’t ask for a better friend. This gift is just a small token of my appreciation.” This prompt ties into personalized gifting and makes the customer feel deeply connected to the gift-giving experience. **Pro Tip:** Charge an additional $5–$10 for personalized video add-ons. It’s a great way to enhance the gift experience while adding extra value. ### **Week of Christmas (Dec 20–27) & New Year Momentum (Dec 28–Jan 5)** ![](https://brandlens.io/wp-content/uploads/2025/10/image.jpeg "image - BrandLens")**Goals** - **Harvest Emotional Content:** Capture authentic reactions during the holiday season for future use. - **Re-engage Post-Holiday:** Build a sense of community and reflect on the season’s successes. - **Prepare for Q1 Campaigns:** Set the stage for the new year by engaging customers with meaningful content and promotions. The holiday season doesn’t end with Black Friday or Cyber Monday; it’s a time for emotional connections, community-building, and looking ahead to the new year. During the Week of Christmas, your content should focus on capturing those heartwarming moments as people open gifts and share memories. As the year wraps up, New Year Momentum should shift the focus to gratitude, community engagement, and preparing for what’s next. **Video Content Ideas** 1. **Reactions from Kids, Parents, Partners Opening Gifts: There’s nothing more emotional than watching someone open a thoughtful gift. Encourage your customers to share these moments through UGC to create authentic, emotional content. - **Example: A family could film their kids unwrapping a toy they’ve been wanting all year. The joy and surprise on their faces will resonate with your audience and build an emotional connection with your brand. 2. **“What I Gifted vs. What I Got” Mashups: Showcase the joy of gifting by sharing comparison videos of what customers gave versus what they received. These fun mashups can capture the excitement of the season. - **Example: “Here’s what I got vs. what I gave — can’t wait to see their reaction!” **Script Prompt (Gift-Giver) “Film their reaction and tag us — you might get featured!” Encourage customers to capture their reactions and share them on social media, creating authentic content that resonates with others. **QR Code Ideas** 1. **Scan to Submit Your Reaction and Win Next Year’s Gift Box: Create a QR code that allows customers to submit their holiday reactions or gifting moments. Offer them the chance to win next year’s holiday gift box or exclusive early access to future promotions. BrandLens works perfectly well for creating campaigns like this. - **Example: “We want to see your holiday moments! Scan here to submit your reaction and win a special gift box next year!” This engages customers and encourages them to interact with your brand beyond the holidays. 2. **Scan for an Exclusive New Year Message or Loyalty Discount: After the holidays, re-engage customers with a QR code that links to an exclusive New Year message or offers a loyalty discount to show appreciation for their support throughout the year. - **Example: “From all of us at \[Brand Name\], thank you for your support this year! Scan here to receive a special New Year discount for your next purchase.” This helps keep the relationship strong into the new year, fostering customer loyalty. The holiday season offers a unique opportunity to engage with customers and drive conversions. By leveraging creative video content, UGC campaigns, and QR-powered gifting moments, you can build excitement, foster emotional connections, and increase sales from Black Friday to New Year’s. Focus on timely offers, personalization, and heartfelt content to make your brand stand out. Start planning now to create meaningful [connections that extend beyond the holidays](https://brandlens.io/blog/driving-holiday-impact-with-connected-tv-how-big-screen-ads-are-redefining-seasonal-reach/) and ensure lasting customer loyalty. ![author avatar](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025.jpeg) Vahag Karayan CEO & Co-Founder As an AI pioneer and the CEO of BrandLens, Vahag Karayan helps marketers unlock the power of authentic video UGC at scale. Drawing on 20+ years of tech leadership—from advanced R&D at NASA/JPL to enterprise SaaS—he bridges the gap between complex artificial intelligence and human storytelling. Vahag is passionate about eliminating the friction of video collection so brands can effortlessly turn everyday fans into powerful advocates. [See Full Bio](https://brandlens.io/author/vahag-karayan/) [ ](https://brandlens.io/author/vahag-karayan/) [ ![social network icon](data:image/svg+xml;base64,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) ](https://www.linkedin.com/in/vahag/) **Categories:** Blog --- ### [Event Video Activation Tools: Best Practices for Boosting Event Engagement](https://brandlens.io/blog/event-video-activation-tools-best-practices-for-boosting-event-engagement/) **Published:** November 19, 2025 **Author:** Gurgen Martikyan **Content:** Video activation is now the number 1 driver of event engagement. Attendees don’t remember booths; they remember the moments they recorded and shared. Short-form video is now the [highest-ROI social format](https://blog.hubspot.com/marketing/short-form-video-lead-generation), and it leads in engagement and lead generation across channels. Almost half of [marketers say short videos](https://brandlens.io/blog/how-to-use-interactive-video-to-power-experiential-marketing-campaigns/) are more likely to go viral than other formats, precisely because they are quick, emotional, and easy to share. At the same time, user-generated content (UGC) has become the most trusted form of digital proof: UGC posts routinely outperform branded content on engagement, and people find UGC significantly more trustworthy than polished brand ads. Yet many event teams still fight the same problems: - Stagnant booth traffic and low dwell time - Attendees walking by without interacting - A handful of low-quality photos and almost no reusable content - Sponsors demanding proof of ROI, not just impressions Event video activation tools solve this by transforming passive attendees into on-site creators. When you design intentional, video-first touchpoints, you create moments that people want to record, share, and remember. This guide walks through what event marketers are searching for in 2026, which tools actually work, and the [experiential marketing video](https://brandlens.io/blog/how-experiential-events-drive-brand-loyalty-through-video-content/) tactics that turn engagement into measurable ROI. ## **What Event Marketers Are Searching For Today** If you look at real search behavior and request for proposal (RFP) language, most questions cluster around: - “How to boost event engagement without bribing people with swag?” - “What interactive event video tools actually get people to participate?” - “What’s the simplest UGC video activation at an event without an app download?” - “How do I pipe event content straight into social?” - “How do I prove this activation drove ROI, not just ‘buzz’?” ![](https://brandlens.io/wp-content/uploads/2025/11/image-14-1024x682.jpeg "image - BrandLens")In parallel, event research keeps pushing the same message: engagement comes from active participation, not passive consumption. [Eventbrite](https://www.eventbrite.com/blog/audience-engagement-strategies/) defines audience engagement as a deliberate strategy to turn attendees into participants to achieve event and business goals. For event marketers, that translates into three non-negotiables: 1. Video-first experiences that are native to how people already create content. 2. Frictionless journeys with no app downloads, no long queues, no complex flows. 3. Data-rich touchpoints where every interaction should produce measurable signals, not just vibes. When planners search for [event marketing video](https://brandlens.io/blog/how-experiential-events-drive-brand-loyalty-through-video-content/) ideas, they’re not just looking for something “cool.” They’re looking for repeatable plays that: - Increase dwell time - Generate usable UGC - Feed sponsor exposure - Plug cleanly into customer relationship management (CRM) or marketing automation That’s the expectation baseline in 2026. ## **The Anatomy of a High-Engagement Event Activation (What Actually Works)** Regardless of your tools, the highest-performing live event engagement strategies share the same structure. 1. **A Clear, Simple Video Prompt** The best attendee participation ideas can be explained on a sign in five seconds: - “Record your 10-second hype moment.” - “Predict today’s winner on camera.” - “Do the challenge pose with your team.” The prompt gives people permission and direction. Without it, even the slickest booth becomes a selfie backdrop and nothing more. 2. **A Frictionless Capture Tool** Friction is the enemy. High-engagement activations rely on: - Self-serve kiosks that people can operate alone - QR video activation that opens a browser-based camera on attendees’ own phones - No app downloads, no account creation This aligns with how audiences already behave. QR use in marketing and events has exploded, with scans in marketing and advertising growing more than [300% over recent years](https://www.qrcodechimp.com/qr-code-statistics/). Event attendees know exactly what to do when they see a QR. 3. **Instant Playback and Shareability** If attendees cannot see and share their content quickly, engagement drops. The ideal flow: 1. Record 2. Auto-edit with branding 3. Instant playback on screen, plus link via SMS or QR 4. One-tap share to social Short-form video is now the most engaging and [most shared format on social](https://sproutsocial.com/insights/social-media-video-statistics/), especially in under-15-second clips. Your activation should lean into that. ### **4. A Reward Loop** A reward loop converts one-off curiosity into repeat behavior: - Digital badges or frames (“Hype Cam Champion”) - Daily or hourly leaderboards on a screen - Raffles are unlocked when someone records and shares - Shout-outs for the best clips during key moments You tap into the same psychology that makes social challenges addictive, but in a controlled, brand-safe environment. ### **5. Measurable outcomes** Finally, the activation must be built for measurement: - Number of captures and unique participants - Shares, downloads, and reach - QR scans vs. completed videos - Lead capture events (emails, opt-ins) Modern event tech and experiential analytics make it possible to [track real interactions](https://blog.hubspot.com/marketing/state-of-video-marketing-new-data), not just footfall. In 2026, this is table stakes. ![](https://brandlens.io/wp-content/uploads/2025/11/image-2.png "image - BrandLens")## **The Event Video Activation Tools Marketers Are Actually Using** Here are the categories practitioners are deploying and searching for, with real use cases. 1. **QR-Based Video Capture Tools** Attendees scan a QR, land on a lightweight web app, and record a branded clip in seconds. Ideal when you need scale and minimal staffing. **Use Cases:** Trade shows, festivals, sports events, city activations. - **Why Marketers Love It:** Fully mobile-first, unlimited throughput, and easy to deploy across multiple touchpoints (posters, lanyards, seatbacks). As [QR usage continues to surge globally](https://www.qrcodechimp.com/qr-code-statistics/) in marketing, this is fast becoming the default format for event video activation tools. 2. **Branded Video Booths & Kiosks** This includes 360° rigs, slow-motion booths, glam cams, and highlight-reel stations. **Best For:** Sponsorship zones, expo booths, VIP lounges. - **Why They Work:** The rig itself is a magnet; people recognize the format from social media and want their own version. Every clip carries the sponsor’s visual identity, making it a natural fit for event booth engagement ideas where sponsors demand high visibility. 3. **Live Event Video Challenges** You layer a rotating set of challenges on top of any capture surface: - Prediction challenges (“Who’s winning tonight?”) - Reaction challenges (“React to the keynote drop”) - Team or rivalry challenges (“Blue vs. Red: whose chant is louder?”) **Why it Matters:** This approach drives repeat engagement across multiple days and sessions, rather than a single spike. 4. **Instant Video Editing Tools (Auto-Templates)** AI-powered templates can: - Add branded motion graphics - Auto-caption clips - Apply filters and transitions - Compile quick highlight reels Given that short-form video has the highest ROI of any social media strategy and is where marketers are increasing investment the most, tools that produce high-quality clips in seconds are becoming essential. 5. **User-Generated Video Walls** Screens that display attendee-generated videos in real time. - Feed content from QR captures, kiosks, and moderated social pulls - Turn your booth or zone into a live social feed - Create FOMO. People see others on screen and want in This is where experiential marketing [video tactics and social](https://brandlens.io/blog/vertical-impact-a-veteran-marketers-unfiltered-review-of-online-video-editing-tools-for-social-media/) proof collide. A UGC wall is effectively a physical “For You Page” for your event. ![](https://brandlens.io/wp-content/uploads/2025/11/image-16-1024x683.jpeg "image - BrandLens")## **Best Practices for Maximum Event Engagement** This is where strategy meets execution. These patterns consistently separate average activations from top performers. - **Start With a Video Prompt, Not a Tool** Lead with the human idea: the emotion, rivalry, story, or transformation you want to capture. The tool is just infrastructure. If you start with “We bought a 360 booth,” you’ll get generic content. If you start with “Let’s capture people’s boldest predictions in 10 seconds,” your activation will feel purposeful and aligned with business outcomes. - **Make Capture Self-Serve and App-Free** Any extra step kills conversion. In practice, that means: - Prefer QR plus web experiences over app downloads - Design flows that people can complete alone in under a minute - Staff should amplify participation, not be required for it This is the fastest way to boost event engagement across large audiences without inflating headcount. - **Use micro-challenges to build anticipation** Change the prompt by day or by program block: - **Morning:** “Hype Cam: What are you excited for?” - **Mid-day:** “Prediction Cam: What’s going to happen?” - **Evening:** “Reaction Cam: What surprised you?” You’re effectively programming your activation like content, keeping it fresh and aligned with the agenda. - **Spotlight Attendee Content** People engage more when they see peers being celebrated. Some proven plays: - Show the best clips on stage before or after sessions - Run “video of the day” features in the event app or email - Create a closing highlight reel using attendee clips only This turns participants into ambassadors. UGC already [outperforms branded content on engagement](https://www.goviralglobal.com/post/25-eye-opening-ugc-statistics-every-marketer-must-know-in-2025) and credibility; putting it at the center of your event experience multiplies that effect. - **Keep the Workflow Instant** **The Operational Goal:** Capture → auto-edit → deliver → share in under 20-30 seconds. To achieve that: - Pre-build templates and brand packs - Stress-test infrastructure and connectivity (especially if you’re using 4K or multi-cam setups) - Design minimal forms (e.g., email/phone only) Instant gratification is non-negotiable if you want people to share while emotions are high. - **Add UGC Rights Automation** As you scale UGC, you must handle rights cleanly: - Bake consent language into the experience - Collect opt-in as part of email or SMS delivery - Store permissions alongside media assets That gives you a library of sponsor-safe UGC that can be reused in campaigns, sales decks, and future event promotion without legal bottlenecks. ![](https://brandlens.io/wp-content/uploads/2025/11/image-15-1024x576.jpeg "image - BrandLens")## **What Marketers Care About Most: Measuring Event ROI with Video Tools** The question behind every proposal is the same: “How will we prove this worked?” Video activations shine here because they generate granular, behavioral data. Core metrics to structure your dashboards around: 1. **Capture Rate:** - Number of unique attendees who created at least one video - Percentage of total audience engaged 2. **Participation Funnel:** - QR scans/landing page visits - Video starts - Video completions - Shares/downloads 3. Analysing this funnel tells you where friction exists and which event video activation tools or prompts perform best. 4. **Social Metrics:** - Views, completion rates, likes, comments - Shares, reposts, stitches/duets on TikTok/Reels 5. Short-form UGC consistently drives above-average engagement and watch-through versus brand-only video. 6. **Lead Capture:** - Emails or phone numbers collected via the activation - Opt-ins to marketing communications - New vs. existing contacts 7. **Dwell Time Increase:** - Average time in your zone with vs without activation - Time spent by participants vs non-participants 8. Even modest lifts in dwell time compound across a multi-day show and dramatically improve sponsor exposure. 9. **Earned Media Value (EMV):** - Estimated value of organic reach generated by attendee content - Comparison vs. paid media benchmarks Together, these metrics answer not just “Was it fun?” but “Did this meaningfully drive pipeline, sponsor value, and brand lift?” ## **High-Performing Event Video Activation Ideas (Marketers Can Steal Today)** Here are plug-and-play event marketing video ideas you can adapt to your audience and brand. 1. **“Hype Cam” Challenge:** - **Prompt:** “Record your best 10-second hype moment for this event.” - **Use at:** doors opening, expo floor, fan zones. - **Why it Works:** High energy, low complexity, perfect for highlight reels and UGC walls. 2. **“Prediction Cam”:** - **Prompt:** “Predict the winner/outcome/big announcement.” - **Use at:** sports events, awards, pitch competitions, keynotes. - **Why it Works:** Builds anticipation, invites humor and bold takes, easy to tie into prizes. 3. **“Show Your Team/Brand Spirit”:** - **Prompt:** “Show your team/brand spirit in 10 seconds.” - **Use at:** user conferences, internal events, and fan activations. - **Why it Works:** Leverages existing pride and swag; great for B2B social proof and culture content. 4. **“Before & After” Reactions:** - **Prompt 1:** “How are you feeling before…?” - **Prompt 2:** “How are you feeling after…?” - **Use at:** product launches, immersive experiences, big keynotes. - **Why it Works:** Humanizes the impact of the event and yields compelling side-by-side edits. 5. **“30-Second Story” Challenge:** - **Prompt:** “Tell us in 30 seconds why you’re here / your favorite moment / your biggest takeaway.” - **Use at:** conferences, training events, community gatherings. - **Why it Works:** Generates human stories and testimonial-style content you can reuse across channels. All of these can run through the same capture stack (QR + kiosk + auto-templates), which keeps operations simple while giving you variety in attendee participation ideas. ## **Case Examples (Non-Branded, Marketer-Oriented)** 1. **Trade Show Booth with Low Traffic** - **Problem:** A B2B exhibitor had low foot traffic and few meaningful conversations at a major trade show. - **Solution:** They added a QR video activation at the booth: “Scan to record your 5-second ‘power pose’ and get a branded clip.” - **Results:** The booth became a visible hotspot. Visitor volume increased roughly 5× compared with the previous year, and about 40% of participants shared their clip on LinkedIn using the event hashtag. The sales team walked away with hundreds of new contacts, all tied to a specific interaction, making follow-up extremely contextual. 2. **Sports Fan Zone Activation** - **Problem:** A league’s fan zone was mostly a photo-op, delivering little trackable sponsor value. - **Solution:** They implemented a “Prediction Cam” using kiosks and QR capture. Fans recorded short predictions and were encouraged to share them. Clips were featured on a UGC wall showing live sentiment (“65% say Team A will win”). - **Results:** Over 3,000 unique fan videos were captured before kickoff. Social posts carrying the sponsor’s branding generated strong organic reach and an EMV lift of well over 100% compared with previous seasons without UGC activation. 3. **Festival Sponsorship Activation** - **Problem:** A technology sponsor’s tent saw quick drop-ins but minimal dwell time or leads. - **Solution:** The sponsor launched a Reaction Cam plus UGC wall: attendees recorded 15-second reactions to favorite performances, received clips via SMS in exchange for basic contact info, and saw the best reactions featured on a big screen facing the main walkway. - **Results:** Average dwell time near the tent increased by more than 60%, giving staff more opportunity to demo the product. The brand collected thousands of opt-ins and built a library of emotional, on-brand UGC for future campaigns. In all three, the pattern is the same: a clear prompt + low-friction capture + smart distribution turns a static space into an engine of engagement and data. ![](https://brandlens.io/wp-content/uploads/2025/11/image-17-1024x682.jpeg "image - BrandLens")## **The Future of Event Video Engagement (2026-2028 Trends)** Looking ahead, several developments will reshape how we design live event engagement strategies around video. - **AI-Generated Personal Recaps:** AI tools will automatically assemble personalized “My Event Story” videos for each attendee, combining their own clips, sessions they attended, and UGC they appeared in. This deepens post-event connection and creates built-in remarketing assets. - **Live Fan Voting via Video:** Instead of tapping a poll option, attendees will submit quick videos as votes, cheering for teams, ideas, or speakers. QR-based capture plus AI moderation will make these moments safe and stage-ready. - **AR-Enhanced Challenges:** AR overlays will allow challenges like “catch virtual objects,” “wear digital merch,” or interact with 3D mascots in-camera. These will become premium event marketing video ideas for brands seeking “wow” moments. - **5G-Powered Real-Time Streaming:** Ubiquitous high-bandwidth connectivity will make live piping of attendee clips to screens and digital twins standard, with minimal latency even in packed venues. - **AI Moderation for Safe UGC:** Automated content scanning will allow large-scale UGC walls and hybrid streams without risking inappropriate content slipping through, enabling bigger, more open participation loops. - **Event Digital Twins Fueled by UGC:** Hybrid and virtual environments will depend heavily on real-time attendee video to feel alive, blurring the boundary between on-site and remote experiences. For marketers, these trends don’t change the core principle; they amplify it: video is the primary medium of co-creation between event and audience. ### **Your Event Doesn’t Need More Tech, It Needs More Participation** At this point, most events have plenty of technology. What separates the standouts is not one more gadget, but a deliberate shift from content creation to moment creation. When you design experiences around: - Clear, compelling prompts - Frictionless interactive event video tools - Smart reward loops and social proof - And robust measurement frameworks You unlock the full potential of event video activation tools as engines of participation, not just toys. The upside is tangible: - Higher booth traffic and dwell time - A steady stream of authentic UGC that outperforms brand-only content - Stronger sponsor stories backed by hard engagement and EMV data - And most importantly, unforgettable attendee experiences that live on in feeds and memories long after teardown In other words, the events that win in 2026 won’t be the ones with the biggest screens or the most complex stacks. They’ll be the ones that make every attendee feel like part of the show and give them the tools to prove it on video. If you focus your next event plan around that simple question, “How do we help attendees create and share moments they are proud of?”, the rest of your engagement, content, and ROI goals will follow. ![author avatar](https://brandlens.io/wp-content/uploads/2025/04/image-1-300x300.jpg) Gurgen Martikyan [See Full Bio](https://brandlens.io/author/gugoadmin/) [ ](https://brandlens.io/author/gugoadmin/) **Categories:** Blog --- ### [Blooms to Video: Innovative CX in Gift Economy](https://brandlens.io/blog/blooms-to-video-innovative-cx-in-gift-economy/) **Published:** November 26, 2025 **Author:** Gurgen Martikyan **Content:** Gift-giving has always been about more than just exchanging objects; it’s about conveying emotions, strengthening bonds, and creating lasting memories. A bouquet, a box of chocolates, or a personalized keepsake can say “I care” in ways that words alone often cannot. In today’s competitive gift industry, brands are increasingly focusing on these emotional connections. We will dive into various aspects of what, when, how and why in this multipart series to help reimagine what gifting will be, specifically focusing on how video content is changing everything around us. Imagine receiving a bouquet of roses from a loved one. It’s beautiful and fragrant, but a week later, the petals have wilted, and only a faint memory remains. Now imagine that same bouquet arriving with a QR code or link to a heartfelt video message from the sender. Years later, you can replay that video, see their smile and hear their voice, reliving the moment as if it were yesterday. In an era dominated by Instagram Reels, TikToks, and YouTube Shorts, such dynamic media is reshaping how we experience gifts and, more importantly, the emotions they carry. The world around us is changing; ubiquitous smartphones and easy video creation have ushered in a new video-first reality where consumers increasingly expect rich, interactive content with every experience. This evolution presents a unique opportunity for the gifting industry (and retail at large) to blend the timeless charm of physical gifts with the lasting impact of digital media. Let’s examine how consumer expectations have shifted with technology, how different generations engage with content, what adjacent industries are doing with innovation, and why personalized, emotional experiences are becoming the new competitive frontier. We will look at shifts, demographic drivers, and opportunities in physical and digital realms. In a nutshell, we will be answering the following questions: - How can we enable a truly novel way to delight customers and create connections that last? - How do we seamlessly bridge physical gifts and digital experiences to create memorable, lasting, shareable moments? ## The Shift: An Experience-First, Video-Based World It’s no secret that video has become the universal language of the digital age. The explosive growth of short-form video platforms has fundamentally changed how people communicate and what they expect from content. Today’s consumers scroll through immersive videos daily from heartfelt personal vlogs to slick branded stories and this is raising the bar for every industry, gifting included. In fact, video is now considered more important to consumers than ever, with 89% of people saying they want to see [more video content from brands](https://blog.hubspot.com/marketing/how-video-consumption-is-changing). Plain text or static images no longer suffice to capture the modern consumer’s attention and emotions. Advances in both software and hardware drive this shift. Social apps like TikTok, Instagram Reels, and YouTube have made creating and consuming videos frictionless. Simultaneously, smartphones put high-quality cameras and editing tools in everyone’s pocket. The result? Consumers have grown accustomed to rich media at every touchpoint. They don’t just enjoy video content; they expect it. One survey found that people are 52% more likely to share video content than any other type a testament to video’s power to engage audiences and encourage word-of-mouth. For retailers in the gifting business, this means a beautiful bouquet or a thoughtful gift might capture a customer’s heart. Still, a beautiful bouquet or a gift with an accompanying video can capture their heart and attention online (prompting shares, re-watches, and discussion in ways static gifts alone can not). While most people look back on the COVID-19 era with unpleasant memories, it did have a longer-lasting positive effect in some areas. As human interaction went virtual, even late adopters became comfortable with video calls, QR code menus, and augmented digital communication. Activities that once felt futuristic, scanning a code to get information or watching a clip, are now second nature for many. Consumers learned that a tiny square barcode on a card can unlock an entire experience. This mainstreaming of “phygital” (physical + digital) interactions means that adding a digital layer to a physical gift no longer feels like a tech gimmick; it feels natural, even intuitive. People now instinctively raise their phone cameras to scan anything that hints at interactive content. In short, technology raised consumer expectations for seamless, content-rich experiences, and businesses must keep up. To remain relevant, gift retailers need to meet customers where they’ve evolved, in a world where video and interactivity are standard components of meaningful exchanges. Dissecting the various areas that are impacted by, or impact, all these changes will help us understand the direction the consumer is heading. ## Generations and Content: Different Lenses, One Trend While video content is widely embraced, different generations interact with media in their own ways. While numerous studies and articles have been published in this realm, consolidating and framing for the gifting industry consumption is beneficial. Understanding these nuances is key to crafting experiences that feel frictionless for everyone from Gen Z to Baby Boomers. ### **Gen Z and Gen Alpha (Digital Natives)** For the youngest consumers, digital content isn’t an add-on; it’s a way of life. This cohort grew up with YouTube as a teacher and TikTok as a social hangout. They are adept at creating and consuming short videos, and they crave authenticity and interactivity. Gen Z in particular spends astounding amounts of time with video: one study found that [58% of Gen Z’s video viewing time is on social media platforms](https://www.emarketer.com/content/younger-generations-prefer-social-video-while-older-audiences-stick-streaming) (like TikTok and Instagram), eclipsing traditional streaming TV. They effortlessly navigate new apps and will happily scan a QR code or use AR lenses if it enhances the experience. To engage these young customers in gifting, the content must be mobile-friendly, fun, and instant. A static note in a flower bouquet may not even register, but a QR code that opens a personal video message could delight them. Frictionless is the key here; if it’s easy and shareable, Gen Z will embrace it. ### **Millennials and Gen X (Bridge Generations)** These groups straddle the before-and-after of the digital revolution. Millennials (now in their late 20s to 40s) are generally comfortable with tech and were early adopters of social media; Gen X (40s to mid-50s) experienced life pre-Internet but adapted as technology evolved. Both generations extensively use platforms like Facebook and YouTube, and many have integrated video content into their routines. For instance, across demographics, Facebook remains a top platform for sharing personal videos, and about [40% of Gen X users report sharing videos on Facebook](https://blog.hubspot.com/marketing/how-video-consumption-is-changing). Millennials and Gen X might not gravitate to every new app du jour. Still, they appreciate meaningful content; a touching video of their kids or a nostalgic montage will resonate deeply. They are also the ones who often buy gifts across channels, so they value convenience. A Gen X shopper buying anniversary flowers might appreciate the ability to add a video message for their spouse if the process is straightforward. These generations respond well when technology is positioned as enhancing the sentiment (rather than as a flashy trick). If scanning a code on a bouquet yields a moving slideshow of memories or a spoken-word message, it can turn a routine gift into an unforgettable one. ### **Baby Boomers (Late Adopters, Growing Engagement)** Many Boomers (mid-50s to 70s) have historically been slower to adopt new digital behaviors, but that’s changing rapidly. The pandemic era saw a surge in video call usage among older adults, and many discovered the joy of virtual connection. Older consumers indeed use digital video differently; for example, they spend more time on streaming services or Facebook videos and less on TikTok. Yet they are consuming more digital content than ever and increasingly recognize its value in staying connected with family. A recent Deloitte study noted that even Boomers are embracing streaming and some social video content, contributing to a broader trend of video fragmentation by age. When it comes to gifting, Boomers may need the most user-friendly approach: for instance, a straightforward printed QR code with clear instructions, or maybe even a pre-loaded video player device included with a gift. But if made simple, many will participate. After all, the notion of hearing a loved one’s voice or seeing them on video attached to a gift can be profoundly moving for someone who recalls when long-distance phone calls were a luxury. The key is to consolidate generational behaviors into a cohesive, frictionless experience that’s easy enough for a grandparent yet novel enough for a teenager. Fortunately, technology is heading that way: scanning a QR code or tapping an NFC tag is now as easy as making a phone call, and everyone knows how to press a Play button on a video. Despite their differences, what’s striking is that all generations are increasingly open to video content, engaging with it across different platforms and at varying comfort levels. The common thread is that meaningful, easy-to-access content can enhance the gifting experience for young and old alike. Everyone values feeling connected. By tailoring the delivery (e.g., platform, format) to each demographic while keeping the content heartfelt, the gifting industry can create inclusive video-enhanced experiences. A Gen Z recipient might share their video gift on TikTok, a Millennial might save it to the cloud, a Boomer might replay it on a tablet, but in each case, the emotional impact is there. The future of content is multi-generational and “omnichannel”: a truly frictionless experience ensures that the joy of a [video message tied to a gift](https://brandlens.io/blog/branded-video-messages-to-gifts-and-how-florists-gift-shops-can-price-it/) transcends age brackets and technical skill. ![video consumption](https://brandlens.io/wp-content/uploads/2025/11/petals-generations-1024x683.png "petals-generations - BrandLens")Digital content consumption across generations## Inspirations: Learning from Video Innovations Forward-thinking companies in adjacent industries like greeting cards, keepsakes, and even confections have begun weaving video and dynamic media into their products, proving that blending physical and digital can amplify customer delight and create a deeper connection. ### **Greeting Cards Go Digital** Perhaps the most apparent parallel is the traditional greeting card industry. Even this 100+ year-old business has evolved, as exemplified by Hallmark’s launch of Video Greeting Cards. Hallmark recognized that a paper card with a heartfelt note is cherished, but a card that also carries a personal video message can create [“one-of-a-kind moments that last a lifetime”](https://corporate.hallmark.com/news-article/hallmark-launches-all-new-way-for-people-to-send-greeting-cards-with-personalized-videos/). As Hallmark’s Chief Marketing Officer explained, this “blends the digital and physical connections consumers want” in an immersive, replayable way for years to come. Think about that: a birthday card is no longer just a one-time read; it can become a living memory, replayed on each birthday or whenever one needs a smile. While Hallmark’s Video Greeting Cards implementation was discontinued due to more agile competition and other internal pressures, the prevalence of cards with personalized [video content is growing in major online](https://brandlens.io/blog/vertical-impact-a-veteran-marketers-unfiltered-review-of-online-video-editing-tools-for-social-media/) retailers. ### **Photo Albums and Memory Keepsakes** Another adjacent space embracing video is the photo printing and album industry. Companies that create photobooks and scrapbooks have started letting customers embed QR codes that link to digital videos. One photobook service proclaims that memories [“deserve to move, speak, and be relived,”](https://photobookpress.com/blogs/news/bring-your-memories-to-life-add-videos-to-your-photobooks-with-stylish-qr-codes) enabling users to add scannable video links alongside their photos. Parents can augment a baby’s first-year album with a clip of the first steps; a couple can enrich a wedding album with a video of their vows. Adding video “takes your storytelling to a whole new level,” as it allows the narrative to jump off the page. The lesson for gifting is clear: people don’t just want a static record of a moment, they want the emotional vibrancy of that moment. If a flower delivery includes a link to a video of the sender saying “I love you” or a montage of shared memories, it would transform the gift from a static gesture into a dynamic story the recipient can treasure. ### **Corporate Gifts and Events** Beyond personal gifting, corporate gifting and events are also finding value in video. We see companies replacing or augmenting the usual swag and gift baskets with video messages for clients or employees. In one recent example, online florist UrbanStems integrated a video-messaging app into its ordering, allowing customers to add “heartfelt video messages to floral gifts in seconds,” and a corporate gifter (Insomnia Cookies) used the same to send personalized video notes with its treats. The result for retailers was two-fold: it deepened the emotional connection with recipients and created a new marketing channel. The [video landing page could subtly encourage the gift](https://brandlens.io/blog/occasion-based-personalization-beyond-december-valentines-mothers-day-graduation-video-gift-trends-for-2026/) recipient to become a customer themselves. In other words, when the delighted recipient of a flower bouquet watches a personal video message, they’re brought to a branded microsite in that moment of joy, where they might be prompted with a gentle call to action (like “send a gift in return” or a discount on their first order). Adjacencies like this demonstrate a powerful idea: by meeting recipients at the exact “moment of delight,” brands can unlock conversions and engagement that traditional methods might miss. A bouquet tied to a [video is not just a one-way gift](https://brandlens.io/blog/branded-video-messages-to-gifts-and-how-florists-gift-shops-can-price-it/). It becomes an interaction, possibly even the start of a new customer relationship. ### **Confections, Toys, and Beyond** We’re also seeing video and augmented content pop up in creative ways elsewhere. One compelling case study illustrating the power of personalization comes from Hershey’s Kisses in Southeast Asia, which leveraged the BrandLens platform on a groundbreaking campaign. Customers who bought Hershey’s chocolates could add a personalized video message to the gift. [The results were remarkable](https://brandlens.io/case-study/hersheys-kisses-with-personalized-videos/): over 300,000 consumers participated, creating more than 20,000 unique video messages, with an engagement rate of 35% far above industry benchmarks. These video-enhanced gifts lived on in recipients’ phones, providing “lasting emotional memories” and strengthening brand affinity for Hershey’s. In short, by adding a deeply personal, emotional dimension to a traditional gift, Hershey’s proved that memorable experiences can drive meaningful consumer engagement and loyalty. When gifts carry personal stories, the gifting experience becomes unforgettable for the recipient and this enables the brand to earn a place in that emotional memory. ![candy with personal video campaign](https://brandlens.io/wp-content/uploads/2025/10/image-10-1024x627.jpeg "image - BrandLens")Hersheys video based campaignToy manufacturers include QR codes that show a toy’s “unboxing” or a greeting from a character, delighting both kids and adults. Even industries like travel and hospitality inspire: think of interactive postcards, or hotels sending a personalized welcome video from the concierge before you arrive. All these examples share a common thread: personalized video content enriches a physical product or experience, making it more engaging, memorable, and shareable. For the flower and gifting industry, the takeaway is that this trend is not happening in isolation. Consumer-facing brands across sectors are infusing digital content into their offerings to meet modern expectations. Gifting companies can confidently innovate in this space knowing that customers are increasingly receptive to (and enchanted by) such experiences. After all, if people enjoy a video message in a greeting card or a photo album, why wouldn’t they love one accompanying a bouquet of flowers? The concept aligns perfectly with the core purpose of gifts: creating a meaningful connection. By borrowing ideas from these adjacent innovations, flower retailers can leapfrog into a future where a gift is not just a product, but a platform for personalized storytelling. ## Final Thoughts for Part 1: A Moment, A Memory, A Movement Gifting has always been an act of meaning—but in a world shaped by short-form content, seamless tech, and rising emotional expectations, how we create that meaning is evolving fast. Consumers across generations now expect more than objects; they crave moments that feel personal, connected, and lasting. As we’ve seen from industries like greeting cards, chocolate, and photo books, adding a layer of dynamic, personalized experience doesn’t just amplify delight—it transforms the gift itself into a lasting memory. This moment represents more than a trend. It’s a call to action for innovation and product leaders in the gifting space to reimagine physical gifts as platforms for connection. Whether it’s a bouquet, a box of cookies, or a plush toy, when accompanied by heartfelt, easily accessible content, it becomes more than a transaction. It becomes a relationship. The tools exist. The behavior is there. The opportunity is clear: those who lead with emotionally intelligent, experience-first innovation will not only delight consumers, they’ll earn a lasting place in their hearts. The greeting card industry has essentially added a time machine into its products, allowing people to relive sentiments on demand. Flower retailers can take a page from this playbook: just as a card can carry a video, why not a bouquet? ![](https://brandlens.io/wp-content/uploads/2025/11/petals-phygital-1024x683.png "petals-phygital - BrandLens")New phygital world## What’s Next? A Look at Personalization, Loyalty, and the Phygital Future Coming up in Part 2 of this series: - Why personalization isn’t just a trend—it’s a business imperative, with 71% of consumers expecting brands to know them. - How emotionally resonant experiences drive loyalty more than discounts or points ever could. - What “phygital” really means, and how bridging physical gifts with digital memories transforms transactions into emotional keepsakes. - How gifting brands can stand out in crowded markets by becoming “curators of connection,” not just product providers. - Strategic moves that delight customers, impress executives, and future-proof your brand. Get ready to explore the emotional, measurable, and memorable frontier of gifting, where tech fades into the background, and human connection takes center stage. ![author avatar](https://brandlens.io/wp-content/uploads/2025/04/image-1-300x300.jpg) Gurgen Martikyan [See Full Bio](https://brandlens.io/author/gugoadmin/) [ ](https://brandlens.io/author/gugoadmin/) **Categories:** Blog **Tags:** Personalized video message gifts, phygital gifts, Short-form video engagement --- ### [How to Integrate UGC into Your Video Production Workflow](https://brandlens.io/blog/how-to-integrate-ugc-into-your-video-production-workflow/) **Published:** June 14, 2025 **Author:** Vahag Karayan **Content:** Traditional video production, while valuable, is no longer enough on its own. Studio shoots are expensive, time-consuming, and often disconnected from the real voices of customers. In contrast, user-generated content (UGC) has emerged as a powerful solution that adds authenticity, increases engagement, and reduces production costs. This is why it is now essential to integrate UGC into your production workflow. Integrating UGC into your workflow doesn’t mean replacing your creative team or compromising your brand quality. It means combining real customer voices with polished storytelling to create content that performs and connects. With platforms like [BrandLens](https://brandlens.io/), marketing teams can collect structured, brand-safe UGC at scale and seamlessly incorporate it into their video content strategy. From social media and product detail pages to internal communications and live events, UGC video production workflow is now an essential part of content operations. ## **Why UGC Belongs in Your Video Production Workflow** Consumers today are highly attuned to authenticity. They prefer hearing from real people over scripted actors. That’s why UGC video integration has become one of the most effective ways to increase relatability and drive conversions. ### **The Benefits of UGC Integration:** - **Authenticity**: Real voices resonate more than brand slogans. - **Trust**: Peer recommendations feel more credible than ads. - **Efficiency**: UGC reduces the need for expensive shoots and lengthy production timelines. - **Scalability**: Collect content from dozens or even hundreds of contributors without a full crew. - **Versatility**: UGC can be used across channels—social, web, paid, internal, and more. In fact, UGC-based content often outperforms traditional content on social platforms by up to 2x in engagement, according to internal benchmarks. One standout example is the [Hershey’s personalized gifting campaign](https://brandlens.io/case-study/hersheys-kisses-with-personalized-videos/). In Southeast Asia, Hershey’s allowed buyers to attach personalized [video messages to Kisses gift](https://brandlens.io/blog/blooms-to-video-innovative-cx-in-gift-economy/) boxes. The result? A heartfelt gifting experience that boosted emotional connection and set a new standard for video storytelling in the consumer packaged goods space. You can have a look at [how BrandLens works ](https://brandlens.io/how-it-works/)and get started on your journey! For more on how this compares to traditional strategies, see [benefits of crowdsourcing for your content strategy](https://brandlens.io/blog/5-benefits-of-crowdsourcing-for-your-content-strategy/). ## **Step-by-Step: How to Integrate UGC into Your Workflow** UGC-based video production is amazing. Let’s go over some key points on how to integrate UGC into video production effectively: 1. **Define Where UGC Fits in Your Campaign** Before you start collecting content, define its role. Are you aiming to capture: - Customer testimonials? - Unboxing or product demos? - Live event reactions? - Employee culture moments? - Fan-generated content for social media? Think in terms of distribution, too. UGC is ideal for: - Organic and paid social - Product detail pages - Email marketing - Internal communications - Event sizzle reels - TikTok, Reels, or Shorts When planning your campaign, treat UGC content integration as a core asset, not an afterthought. 2. **Launch a Branded UGC Collection Campaign** ![](https://brandlens.io/wp-content/uploads/2025/06/Branded-UGC.jpg "Branded UGC - BrandLens")The key to effective UGC is a structured collection. That’s where BrandLens comes in. It allows you to: - Share branded, app-free links or QR codes with participants - Customize the capture experience with overlays, filters, voice guides, and timed prompts - Ensure consistency across hundreds of submissions Learn more about how to set up your first campaign in [things to know before managing your first UGC project](https://brandlens.io/blog/4-things-to-know-before-managing-your-first-ugc-project/), or explore strategies for budget-friendly branded content. 3. **Automate Organization and Moderation** One of the major challenges with UGC is managing the incoming volume. Without the right tools, teams can easily become overwhelmed with assets spread across cloud drives, emails, and phones. BrandLens solves this by: - Using AI to automatically tag and organize content - Managing video rights at the moment of capture - Moderating inappropriate or off-brand submissions before they hit your library This centralized content hub makes your UGC workflow integration smooth and stress-free, so your team can focus on storytelling, not file management. 4. **Combine UGC with Studio Content** UGC doesn’t have to stand on its own. In fact, one of the most powerful approaches is to blend UGC with professional video. By combining authentic clips with polished visuals, transitions, and brand music, you can create hybrid content that feels both real and refined. Common use cases: - Montage-style ads with UGC testimonials - Event recaps with audience reactions - Employee onboarding videos featuring team introductions - How-to content combining real user experiences with explainer animations ## **Where UGC-Integrated Workflows Deliver the Most Value** ![Where UGC-Integrated Workflows Deliver the Most Value](https://brandlens.io/wp-content/uploads/2025/06/Where-UGC-Integrated-Workflows-Deliver-the-Most-Value.jpg "Where UGC-Integrated Workflows Deliver the Most Value - BrandLens")What are the situations where you will benefit from combining UGC with professional video the most? ### **Event Recaps and Campaign Sizzles** Nothing captures energy like footage from the people who were there. With BrandLens, attendees can record and submit videos during the event itself, adding emotional weight to your recaps. Explore how this works in practice in our guide to [event activations with interactive videos](https://brandlens.io/blog/event-activations-with-interactive-videos-how-ugc-can-amplify-the-impact/). ### **Interactive Brand Experiences** UGC is the perfect complement to interactive campaigns. Whether you’re launching a “Finish the Story” challenge or a duet-based brand experience, UGC turns viewers into participants. This approach is detailed in [how to use interactive video to power experiential marketing campaigns](https://brandlens.io/blog/how-to-use-interactive-video-to-power-experiential-marketing-campaigns/), where we explain how to merge structured storytelling with spontaneous contributions for maximum engagement. ### **Product and Testimonial Series** Consumers trust other consumers—and employees—more than brand copy. Whether you’re highlighting product benefits or showing the people behind the brand, UGC adds credibility and relatability. For instance, you can collect employee testimonials, customer product reviews, or real-life use cases. Learn more on our [employee engagement](https://brandlens.io/solutions/employee-engagement/) and [retail & eCommerce](https://brandlens.io/solutions/retail-and-ecommerce/) solution pages. ## **How to Maintain Brand Consistency While Using UGC** To ensure your videos meet brand standards, follow these best practices: - **Set clear creative briefs**: Define tone, length, and visual style. Share reference clips. - **Use on-screen instructions**: Guided prompts help contributors stay on message. - **Add branding in post**: Watermarks, animated logos, and title cards ensure a cohesive look. - **Use platform controls**: BrandLens includes built-in rights management, usage permissions, and moderation tools. ## **Real Stories, Real Results** User-generated content doesn’t replace your video production, but it enhances it. It makes your stories more believable, your brand more human, and your content more shareable. By integrating UGC into your workflow, you unlock: - Scalable production capabilities - Increased ROI on every campaign - Richer, more diverse perspectives - A closer relationship with your community With BrandLens, you can collect, curate, and activate UGC at scale without apps, friction, or loss of control. Ready to bring real voices into your content strategy? [Request a Demo](https://brandlens.io/how-it-works/) and see how BrandLens simplifies UGC video creation from start to finish. ![author avatar](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025.jpeg) Vahag Karayan CEO & Co-Founder As an AI pioneer and the CEO of BrandLens, Vahag Karayan helps marketers unlock the power of authentic video UGC at scale. Drawing on 20+ years of tech leadership—from advanced R&D at NASA/JPL to enterprise SaaS—he bridges the gap between complex artificial intelligence and human storytelling. Vahag is passionate about eliminating the friction of video collection so brands can effortlessly turn everyday fans into powerful advocates. [See Full Bio](https://brandlens.io/author/vahag-karayan/) [ ](https://brandlens.io/author/vahag-karayan/) [ ![social network icon](data:image/svg+xml;base64,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) ](https://www.linkedin.com/in/vahag/) **Categories:** Blog --- ### [Why Human-Created Video Matters in the AI Era](https://brandlens.io/blog/brandlens-featured-in-la-examiner-why-human-created-video-matters-in-the-ai-era/) **Published:** August 26, 2025 **Author:** Vahag Karayan **Content:** We’re excited to share that BrandLens was recently featured in [LA Examiner](https://laexaminer.com/from-tedious-tasks-to-creative-collaboration-ai-tools-transform-content-creation/), highlighting the shift happening in the content creation world. The piece explores how artificial intelligence (AI) is transforming workflows while reaffirming the irreplaceable value of human creativity. For us at BrandLens, this recognition is more than media coverage, it validates our belief that authentic, human-created video remains the most powerful tool for building trust, loyalty, and engagement. The debate is heating up: Can AI replace human creativity? The truth is more nuanced. AI tools can streamline repetitive tasks, but true connection still comes from people. This blog explores what the LA Examiner highlighted, why human-created content creation matters more than ever in the AI era, and how BrandLens sits at the intersection of technology and humanity. ## **1. What the LA Examiner Highlighted About BrandLens** In its feature, LA Examiner praised BrandLens for championing authentic, community-driven video storytelling at a time when automation is reshaping marketing. - **Authenticity First:** BrandLens keeps all content 100% human-made, building trust in an AI-driven era. As our co-founder and CEO, **Vahag Karayan**, told the Examiner: *“We can, with 100% certainty, say that our content was made with humans and zero AI was involved in that.”* - **Smart Use of AI:** AI is used only for backend tasks like moderation and campaign ideation, never for the creative process. - **Mindset Shift:** CEO Vahag Karayan stresses brands should focus on ongoing customer engagement to create evergreen content, not just flashy campaigns. - **True UGC Defined:** Karayan clarifies that AI video isn’t user-generated content (UGC), real UGC comes from people sharing genuine stories, with AI only supporting the process. The article notes that AI-powered [tools from transcription to editing](https://brandlens.io/blog/mastering-social-video-the-best-online-video-editing-tools-for-scroll-stopping-content/) are becoming staples for creators. But it also stresses that audiences crave authenticity. That’s where BrandLens stands apart: - Ease of use with [a platform built for human-first video storytelling](https://brandlens.io/). - App-free participation for contributors, making user-generated content campaigns accessible at scale. - Scalable UGC activations across industries like fashion, gifting, and consumer packaged goods (CPG). This clear stance has resonated with brands seeking real voices in an era of synthetic content. [How BrandLens enables app-free UGC collection and co-creation](https://brandlens.io/how-it-works/)? - **No app needed** – contributors join via link or QR code - **Easy submissions** – record and upload right away from any device - **Frictionless UGC** – removes barriers to participation - **Co-creation tools** – brands and creators collaborate in one platform - **Scalable campaigns** – collect, moderate, and publish at scale ## **2. Why Human-Created Video Still Wins in 2025** ![Human-Created Video Still Wins in 2025](https://brandlens.io/wp-content/uploads/2025/08/yap-zp2vZYKdi8s-unsplash.jpg "yap-zp2vZYKdi8s-unsplash - BrandLens")[The psychology behind why consumers crave real voices](https://brandlens.io/blog/psychology-of-ugc-why-people-love-it/) is simple. The AI boom has brought efficiency, but efficiency isn’t enough to win hearts. AI can mimic tone and polish but it cannot replicate emotion, vulnerability, or lived experience. That’s why [authentic content consistently outperforms AI-generated alternatives](https://brandlens.io/blog/why-authentic-content-marketing-wins-in-2025/) in marketing campaigns: - **Trust & Relatability** – Audiences connect with real customers, employees, and fans, not synthetic avatars. - **Engagement** – Studies show authentic UGC delivers engagement rates up to 4x higher than branded studio content. - **Longevity** – Unlike paid influencer campaigns, UGC provides evergreen value and social proof that lives far beyond a single post. Karayan emphasized in the LA Examiner piece that the real challenge isn’t technology, it’s mindset: *“If you engage your customers consistently, they will create evergreen content that tells your story for years. That is worth far more than a single viral hit.”* For brands in 2025, the winning formula is clear: AI can assist, but human content is what inspires action. ## **3. Artificial Intelligence is Neither the Enemy nor the Star** The LA Examiner article framed AI as a creative co-pilot, not a replacement. Tools like Trint demonstrate how automation can free creators from tedious tasks, such as transcription, translation, or formatting, so they can focus on storytelling, strategy, and innovation. BrandLens takes a similar approach. We leverage AI behind the scenes to support creators, not replace them: - AI voiceover prompts to guide UGC submissions - Smart editing tools to streamline post-production - Real-time moderation features to ensure brand safety at scale But we draw a firm line: AI will never generate fake “UGC.” True user-generated content is created by people with smartphones, emotions, and unique perspectives. As Karayan explained: *“You cannot call AI-generated video user-generated content. True UGC is someone picking up their phone and speaking from the heart. AI can support that, but it cannot replace it.”* This balanced stance, technology as enabler, humans as creators, reflects where the industry is heading. Let’s check out [the pros and cons of authentic UGC vs AI:](https://brandlens.io/blog/user-generated-content-ugc-vs-ai-generated-content-a-comprehensive-comparison/) ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXcGkznnCnpea5phPreGfbjQfs3XeRRIp96Yy2Lwu1NVTO1bNvhIXIkS-SGO4APMIj7AdcB6144eHRhAXbBeYbb9ya1cIPMI6YJWQUzsqownlh9P0NZU-vxAx5cPyHFADDvmc_KQIw?key=AUOyk1ZDHgZVRtrqerwWqA)## **4. BrandLens Mixes Technology, Humanity, and Scale** The synergy between AI and humans doesn’t just preserve authenticity; it unlocks scale. BrandLens gives companies the ability to start large-scale marketing without compromising authenticity. Here’s how: - **User-Driven Stories** – Real customers, fans, and employees become content creators. - **Intuitive Technology** – No app downloads required, reducing friction. - **Video Co-Creation Model** – [Empowering creators and communities to build content together](https://brandlens.io/blog/the-power-of-video-co-creation-how-brands-and-consumers-can-build-content-together/). This blend makes BrandLens perfect for industries like: - [Beauty and Fashion](https://brandlens.io/solutions/beauty-and-fashion/) – Authentic tutorials and testimonials build credibility. - [Gifting, Cards & Flowers](https://brandlens.io/solutions/gifting-cards-flowers/) – Real customer reactions showcase emotional impact. - **Events & Hospitality** – Attendee-driven videos amplify reach organically. With BrandLens, brands no longer have to choose between speed and sincerity; they can have both. ## **5. What This Media Moment Means for Brands** Being [as featured in LA Examiner](https://laexaminer.com/from-tedious-tasks-to-creative-collaboration-ai-tools-transform-content-creation/) is more than a badge of honour. It’s proof that the industry recognizes the shift BrandLens is leading: - Authentic content isn’t going away; it’s becoming more critical than ever. - Media validation builds trust with prospects, partners, and investors. - UGC at scale is now mainstream, not niche. For brands navigating 2025, the message is clear: double down on human-first storytelling. AI will continue to evolve, but it cannot replicate [the trust, relatability, and creativity of human video content](https://brandlens.io/?p=8610). BrandLens is proud to stand at the intersection of technology and humanity, ensuring that [brands can scale their content](https://brandlens.io/blog/how-to-create-budget-friendly-branded-video-content-with-brandlens/) strategies without losing their soul. If you want to join the brands that are choosing authenticity over automation in an AI-driven world, now is the time.[Request a demo with BrandLens today](https://brandlens.io/) and see how human-created video can power your marketing strategy in 2025 and beyond. ![author avatar](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025.jpeg) Vahag Karayan CEO & Co-Founder As an AI pioneer and the CEO of BrandLens, Vahag Karayan helps marketers unlock the power of authentic video UGC at scale. Drawing on 20+ years of tech leadership—from advanced R&D at NASA/JPL to enterprise SaaS—he bridges the gap between complex artificial intelligence and human storytelling. Vahag is passionate about eliminating the friction of video collection so brands can effortlessly turn everyday fans into powerful advocates. [See Full Bio](https://brandlens.io/author/vahag-karayan/) [ ](https://brandlens.io/author/vahag-karayan/) [ ![social network icon](data:image/svg+xml;base64,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) ](https://www.linkedin.com/in/vahag/) **Categories:** Blog --- ### [How User-Generated Content (UGC) Can Boost Your Ecommerce Sales](https://brandlens.io/blog/how-user-generated-content-ugc-can-boost-your-ecommerce-sales/) **Published:** July 20, 2023 **Author:** Lana Petrosyan **Content:** In today’s digital landscape, simply showcasing a product on a website is no longer enough to drive sales. Customers crave authenticity and trust and want to see products in action, being used by real people. This is where the power of user-generated content (UGC) comes into play. Did you know that according to a recent survey, 86% of consumers say that UGC is crucial when making purchasing decisions? UGC, encompassing customer reviews, social media posts, photos, videos, and more, has revolutionized how ecommerce platforms connect with their brand audience. By harnessing the influence of UGC, businesses can build trust, drive sales, and create engaging experiences for their customers. Let’s delve into the transformative impact of UGC on ecommerce platforms and explore how it has become an essential component of successful online selling. Please note! When referring to User Generated Content (UGC), we exclude collaborations with influencers. Instead, we focus solely on the content created by your customers and the influential community surrounding your brand. It’s about harnessing the authentic experiences and perspectives of those who engage with your products or services, adding a genuine touch to your brand narrative. ![The advantages of UGC: The power of people's trust. From passive observers to active participants. Real-life proof in a digital world.](https://i0.wp.com/brandlens.io/wp-content/uploads/2023/07/Blog-post-banners-2-1-1.webp?resize=580%2C326&ssl=1 "- BrandLens") ### **The Power of People’s Trust:** In an era of information overload and paid advertisements, consumers are becoming increasingly skeptical of traditional marketing tactics. They seek genuine recommendations and real experiences before making purchasing decisions. This is where UGC content shines, as it taps into the power of people’s trust. When customers see others using and endorsing a product, they feel more confident and reassured in their own purchasing choices. In fact, 93% of consumers say that UGC has influenced their purchasing decisions, as reported [by Adweek](https://www.adweek.com/performance-marketing/why-consumers-share-user-generated-content-infographic/). This statistic highlights the significance of UGC in today’s consumer mindset. ### **From Passive Observers to Active Participants:** The rise of social media and digital platforms has transformed consumers from passive observers to active participants in the marketing process. People want to engage with brands on social media platforms and fellow customers, share their experiences, and seek recommendations. UGC provides a medium for this active participation, allowing customers to contribute their voices and stories to the brand narrative. By sharing their experiences through UGC, customers become brand advocates and valuable assets in influencing others’ purchasing decisions. It’s a win-win situation: customers gain a sense of belonging and empowerment, while brands benefit from increased engagement and customer loyalty. ### **Real-Life Proof in a Digital World:** In the absence of physical stores where customers can see, touch, and try products, UGC fills the gap by providing real-life proof in the digital realm. Customers want to visualize how a product fits into their lives, and UGC allows them to do just that. Through photos, videos, and reviews from real customers, potential buyers can envision themselves using the product and gauge its suitability for their needs. This emotional connection established through UGC fosters trust and drives conversions. Statistics show that UGC results in[ 29% higher](https://www.searchlogistics.com/learn/statistics/user-generated-content-statistics/) conversion rates than campaigns that don’t use it. ## UGC By the Numbers ![User generated content statistics.](https://i0.wp.com/brandlens.io/wp-content/uploads/2023/07/Blog-post-banners-1-2.webp?resize=527%2C297&ssl=1 "- BrandLens") UGC is not just a fleeting marketing strategy; it holds substantial weight in influencing purchasing decisions. Astonishingly, a whopping[ 79% of people affirm that UGC highly impacts](https://www.socialmediatoday.com/news/survey-reveals-that-ugc-can-drive-improved-trust-and-loyalty-for-ecommerce/606801/) their choices when it comes to buying products. This statistic underscores the significance of UGC in today’s consumer landscape, where authenticity and authentic experiences hold great value. Nowadays, [featuring your user-generated videos](https://brandlens.io/blog/brandlens-featured-in-la-examiner-why-human-created-video-matters-in-the-ai-era/) on your e-commerce product pages has become incredibly convenient. With [BrandLens](https://brandlens.io/), embedding all your collected videos on your website is effortless, allowing you to showcase user-generated content seamlessly. One of the most remarkable aspects of UGC is that it allows your customers to become brand advocates and sales promoters on your behalf. In the realm of ecommerce, this opportunity is simply too valuable to overlook. By leveraging UGC, you enable your satisfied customers to share their positive experiences, thus amplifying your brand’s reach and credibility. The influence of authenticity cannot be underestimated. More than [90% of consumers emphasize](https://www.socialmediatoday.com/news/survey-reveals-how-consumers-really-judge-brand-authenticity-and-influence/549038/) that authenticity significantly affects their preference for brands and their decision to support them. This highlights the power of UGC in providing an authentic representation of your products or services, fostering trust and loyalty among your customer base. Moreover, a study conducted at the University of California demonstrated that millennials find user-generated content to be[ 35% more memorable](https://www.business2community.com/marketing/use-millennial-marketing-to-grow-with-them-in-knowledge-commerce-02314583) than content originating from traditional media sources. This finding reinforces the idea that UGC resonates deeply with younger generations, who increasingly rely on the experiences and recommendations of their peers. ## How can you start building your bank of UGC? There are various approaches you can take, ranging from starting a contest on your social media profiles to following up with customers via email and encouraging them to share their stories through selfie videos. Additionally, leveraging UGC video content creation platforms like [BrandLens](https://brandlens.io/) can provide an efficient and effective way to collect and manage user-generated videos. By actively engaging with your customers with your brand and empowering them to contribute their experiences, you can create a rich repository of UGC that speaks volumes about your brand’s authenticity and quality. Put another way; there are two things to consider when collecting UGC videos for your brand: - Simplify the review process, making it easy for customers to share their experiences and feedback. - Encourage UGC creation by offering incentives such as discounts, exclusive offers, or contests. ## Measuring the Impact of UGC [To gauge the success of UGC initiatives](https://brandlens.io/blog/community-led-growth-what-it-is-and-why-it-is-important/), track and analyze relevant metrics: **Conversion Rates:** Compare conversion rates for products with UGC versus those without to understand the impact on sales. **Engagement Metrics:** Monitor user engagement, such as the number of likes, shares, and comments on UGC posts, to gauge customer interest and brand affinity. ![author avatar](https://secure.gravatar.com/avatar/aef09a35d85413baa40a27b5416d081be468968df546f37ecd14417d258c98bd?s=300&d=mm&r=g) Lana Petrosyan Customer Success Manager [See Full Bio](https://brandlens.io/author/lana/) [ ](https://brandlens.io/author/lana/) **Categories:** Blog --- ### [The Rise of Lo-Fi Video Content: What Agencies Need to Know](https://brandlens.io/blog/the-rise-of-lo-fi-video-content-what-agencies-need-to-know/) **Published:** June 23, 2025 **Author:** Vahag Karayan **Content:** ​​Forget the days when slick, high-budget videos ruled social media. In 2026, lo-fi video content is setting the pace for digital engagement. Whether it’s a trending TikTok clip or a heartfelt brand testimonial, people are gravitating toward content that feels raw, honest, and relatable. In a landscape drowning in overproduced media, it’s the little imperfections that stand out. For marketing agencies, this marks a big shift. It’s no longer just about cinematic polish; brands are chasing something more real. That’s where unpolished video marketing comes in. And thanks to tools like [BrandLens](https://brandlens.io/), agencies can roll out this style at scale, without losing control over brand messaging. Let’s dive into why lo-fi is booming in 2026 and how your agency can get ahead of the curve. ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXeMmNqwXkYKLNtk6oe9Ba6Fl_WR007I9R8Du35K3vvl_KRhPSCktcNFeQrVrI0dbaXrZHgC7mkOTXFVk9XQ2zk_qLFmpd8xk8jw07KQvhdPA3zcgaBjj5Crd5Bu94haThPcls6eew?key=qWnqDwDmMsJSFQd8OFkSzA)## **What is Lo-Fi Video and Why It Works** Lo-fi (short for “low fidelity”) videos are meant to look a little rough around the edges. Picture selfie-style clips, natural lighting, quick edits, and content made by actual users. It’s all about making a connection, not achieving perfection. These videos work so well because they feel human. We’re wired to trust real people more than brands, and lo-fi content taps right into that instinct. Here’s what the numbers say: - TikTok lo-fi ads get [32% higher watch-through rates](https://neilpatel.com/blog/tiktok-ads/) than their polished counterparts. - Raw Instagram Reels beat studio-quality content by 20% on average. - On LinkedIn, [employee-made videos consistently outperform](https://ppc.land/instagram-reels-outperform-all-other-video-content-across-platforms-emplifi-research-finds/) corporate explainers. Raw video vs. high-production isn’t about lowering standards: it’s about raising credibility. A great explainer of this trend is our blog [”Real is the New Viral”](https://brandlens.io/blog/real-is-the-new-viral-why-brands-are-embracing-unpolished-ugc/). Our platform helps agencies ride this wave, offering structured prompts that guide creators while still letting their personality shine through. The result? Lo-fi videos that feel genuine but stay on brand. Learn more about [the psychology of UGC](https://brandlens.io/blog/psychology-of-ugc-why-people-love-it/) on our blog. ## **How Lo-Fi Video is Changing the Agency Playbook** As clients demand faster, more authentic content, agencies need to adjust their approach. Quick-turn, budget-friendly content doesn’t mean it lacks impact. It just means shifting resources toward agility and reach. Lo-fi video lets agencies: - Go from idea to launch in days - Cut back on editing and production time - Collaborate with influencers, employees, and fans - Create native-feeling content that fits right into social feeds With BrandLens, this process becomes seamless. Agencies can guide creators using: - On-screen prompts - Easy story-building tools - Simple access via QR codes or shareable links: no app required Whether you’re a nimble creative studio or a global [influencer marketing agency](https://brandlens.io/solutions/influencer-marketing-agencies/), BrandLens helps you scale content creation without losing the human touch. For a closer look at this strategy in action, read about [the power of video co-creation](https://brandlens.io/blog/the-power-of-video-co-creation-how-brands-and-consumers-can-build-content-together/) on our blog. ## **When and Where to Use Lo-Fi Video Content** Not every campaign needs a blockbuster budget or a production crew. In fact, some of the most effective content is short, simple, and refreshingly real. This is where lo-fi content strategy for brands really earns its keep. Here’s where it tends to shine the brightest: - **Social Media Ads:** Lo-fi UGC blends right into the feed, feeling more like content and less like an ad. That authenticity helps it outperform its polished counterparts. - **Influencer Activations:** Micro-influencers and brand partners see better results when they ditch the script and just share genuine moments. - **Event Coverage:** Capturing real-time reactions, selfie-style recaps, or quick on-the-ground interviews builds emotional connections fast. This is why [event promotion agencies](https://brandlens.io/solutions/event-promotion-agencies/) are important. - **Product Demos:** When real people show how a product works, whether it’s unboxing or a feature walkthrough, it builds trust. This works especially well for DTC brands and software tools. - **Testimonials:** Honest, unscripted [testimonials](https://brandlens.io/solutions/testimonials/) from customers, employees, or partners are far more relatable and way more shareable. This lo-fi approach is a game-changer for [experiential marketing agencies](https://brandlens.io/solutions/experiential-marketing-agencies/) looking to turn real-world moments into digital stories that scale. Want more ideas on making this work? Check out the blog on [event activations with interactive videos](https://brandlens.io/blog/event-activations-with-interactive-videos-how-ugc-can-amplify-the-impact/) for more. ## **How Agencies Can Scale Lo-Fi Content with BrandLens** Scaling lo-fi content doesn’t mean giving up control. In fact, with BrandLens, agencies can keep a tight grip on quality while moving fast and creating content that actually feels real. Here’s how it works: - Use easy-to-follow campaign templates with built-in questions and visual cues - Share access with just a link or QR code: no app downloads needed - Gather clips from anyone: creators, fans, employees, even event guests - Let AI handle moderation and tagging, so your team doesn’t have to sift through every video manually - Instantly pull content that’s ready to go for TikTok, Meta, YouTube Shorts, and more This process cuts out the need for endless edits, reshoots, or file juggling. Instead, it turns scattered user videos into a clear, brand-consistent content library. Take the [UCLA MBA Discovery Campaign](https://brandlens.io/case-study/ucla-mba-discovery-campaign/) as an example: they captured high-engagement intro videos from new students, no production crew required. It’s a model any agency can follow, no matter the industry. Curious how to make it happen? Check out our blogs on [how to create budget-friendly branded video content](https://brandlens.io/blog/how-to-create-budget-friendly-branded-video-content-with-brandlens/ "How to Create Budget-Friendly Branded Video Content with BrandLens") and explore [4 things to know before managing your first UGC project](https://brandlens.io/blog/4-things-to-know-before-managing-your-first-ugc-project/)*.* 1. **Lo-Fi Video as a Trust-Building Tool** Trust is everything in today’s marketing world, and lo-fi video is earning it by keeping things real. According to [Edelman’s Trust Barometer](https://www.edelman.com/trust/2024/trust-barometer/special-report-trust-at-work), people put more faith in content created by peers than by company execs. That’s why brands leaning into user-generated content aren’t just telling stories; they’re inviting their audiences to tell them instead. This kind of authenticity hits especially hard in trust-heavy spaces like legal, healthcare, and finance. Real, unscripted testimonials, like those captured with [BrandLens during UNICEF’s campaign](https://brandlens.io/case-study/unicef-and-brandlens-share-real-breastfeeding-stories/), do more than inform. They create a genuine emotional connection. 2. **How Lo-Fi Drives Community-Led Growth** Lo-fi content isn’t just about being raw: it’s about being collaborative. When brands invite people to co-create, something powerful happens. Campaigns like “What’s in Your Bag?” or “Finish the Scene” turn viewers into active participants, not just spectators. That shift doesn’t just boost reach, it builds real loyalty. BrandLens makes this kind of participation simple, with features like interactive overlays and step-by-step prompts that guide contributors through the process. Want to understand why this approach works so well? Check out the blog on [why consumers want to be involved](https://brandlens.io/blog/why-consumers-want-to-be-involved-building-trust-through-collaborative-content/). 3. **Lo-Fi’s Role in Future-Proofing Content Strategies** With platforms constantly changing and attention spans getting shorter, flexibility isn’t just nice to have; it’s essential. Lo-fi video isn’t a trend anymore; in 2026, it’s the standard for fast, agile content creation. That’s where BrandLens steps in. It helps agencies stay ahead by making content collection smooth and scalable, offering features like multi-language support, AI moderation, and flexible, customizable prompts. This kind of adaptability is exactly what global campaigns, like those run by [F1](https://www.formula1.com) and the [NBA](https://www.nba.com), need to keep pace and stay relevant. - **NBA Fan Card: Trading Card Creator:** Fans create animated video trading cards with fake stats, poses, and team branding. Content is visual, playful, and ideal for jumbotrons and social media. - **F1 Sound Imitation Challenge:** Fans mimic the sound of a McLaren engine, with fun prompts and sound visualizations. 4. **Lo-Fi for Internal Branding and Employer Marketing** Lo-fi video isn’t just for marketing to the outside world: it works just as well inside the company. Agencies partnering with HR teams can use BrandLens to gather authentic onboarding stories, highlight standout employees, or share team shoutouts. A great example? [Dartmouth Health](https://www.dartmouth-health.org/) used lo-fi clips to boost internal culture and connection. - **Dartmouth Health Employee Engagement:** Staff members record appreciation messages for colleagues, boosting workplace culture. It’s a smart way for agencies to show they’re more than just storytellers for the public: they’re full-spectrum brand partners who support the culture from the inside out. 5. **Lo-Fi Content as a Scalable Creative Asset** Creative teams are no strangers to tight deadlines and limited bandwidth. But with BrandLens, agencies can move from concept to live campaign in a matter of hours, not weeks. Every user-submitted clip turns into a versatile asset you can reuse across websites, social reels, email campaigns, and more. Just look at what [Hershey’s](https://brandlens.io/case-study/hersheys-kisses-with-personalized-videos/) pulled off: they used lo-fi video messages on gift packaging to add a heartfelt, personal touch to their product marketing, and it worked. It’s proof that quick, authentic content can make a lasting impact. 6. **The Role of AI in Lo-Fi Video Campaigns** One of the biggest perks of producing lo-fi video content today is how easily it works with AI. For agencies, that means smoother workflows, smarter content sorting, and better results, without losing the authenticity that makes lo-fi so powerful. With AI doing the heavy lifting, submissions can be automatically reviewed for quality and compliance, cutting down on time-consuming manual checks. AI tagging also helps group content by things like theme, tone, or format, making it much easier to build targeted campaigns for different audiences. Platforms like BrandLens don’t use AI to replace creativity; they use it to supercharge it. From smart overlays to performance insights, AI helps agencies deliver high-impact content that feels personal but scales like a dream. Want to see how it works in practice? Take a look at how BrandLens uses AI across its Engage and Amplify plans to help agencies move fast and stay on brand. ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXdys8ifNvpBorMreCfmu6KhC73fLXxwYOj-2UW7iqmPF3pllMEMQyuEUnAdb7fHfe4qPhnq-rG4AMyy4S3Pj7NFqEzVR0AvVwjs8uaDoOXITSVOx9tq-mvwWtYtNTiLkJShWp6jIA?key=qWnqDwDmMsJSFQd8OFkSzA)7. **Mobile-First Creation: The Backbone of Lo-Fi Success** Lo-fi video was made for mobile literally. It’s shot on phones, watched on phones, and designed to fit right into the vertical scroll of TikTok, Instagram, and YouTube Shorts. For agencies, that means adopting a mobile-first mindset isn’t optional but essential. That’s where BrandLens shines. It’s built specifically for mobile, with an easy-to-use camera interface that walks creators through the process using prompts, overlays, and intuitive controls. No extra apps or editing software needed, which makes it perfect for capturing content on the fly at events or influencer shoots. Plus, mobile optimization means your videos look and feel native to the platform, so they get seen, shared, and perform better. 8. **The Emotional Power of Imperfection** What makes lo-fi video so powerful isn’t just how it looks, it’s how it feels. There’s something deeply human about a shaky angle, a bit of background noise, or a genuine reaction caught in the moment. It’s not polished, and that’s exactly why people trust it more. Psychology backs this up: raw, unscripted videos are seen as more honest and emotionally engaging. And brands that lean into this approach often see a boost in both engagement and loyalty. BrandLens helps agencies tap into that emotional power by making it simple to gather real, unscripted moments, without sacrificing quality or safety. Whether it’s a touching testimonial or a quick shoutout, these small clips can add up to something truly personal and meaningful. 9. **Repurposing Lo-Fi Content Across Channels** One lo-fi video can go a long way. A single customer clip can be sliced into TikToks, dropped into landing pages, featured in email campaigns, or turned into an Instagram story, giving you a full multichannel strategy from just one authentic moment. BrandLens makes it easy by keeping everything organized in a branded content library. With built-in tools for downloading, sharing, and embedding, agencies can stretch the value of short-form videos across every platform. This kind of repurposing works especially well for things like testimonials, how-to clips, or live event reactions, taking spontaneous user content and turning it into the backbone of a strategic campaign. 10. **Cultural Relevance and Real-Time Content** Today, timing is everything, and cultural relevance is key. Brands that can quickly respond to trends, social chatter, or breaking moments with lo-fi content often leave their slower, more polished competitors behind. That’s where lo-fi really shines. It’s perfect for real-time storytelling, whether you’re capturing fan reactions during a game, quick employee Q&As during a product drop, or jumping on the latest viral challenge. With BrandLens, agencies can launch these types of campaigns in just hours, thanks to ready-to-use templates and QR-based video prompts. For example: - **Predict the Score (Champions League / NBA Africa):** Fans predict the final score on camera and explain their reasoning. Their prediction appears on screen. Videos are shared on social for engagement and contest entry. Can include prizes like autographed gear or VIP access. It was fast, fun, and incredibly engaging. That kind of immediacy helps brands stay relevant and truly connect with their audience in the moment. ### **Lo-Fi is the New Luxury** Lo-fi doesn’t mean low quality; it means high relatability. And for agencies, this isn’t just a moment to catch up but a chance to lead. By moving away from traditional, resource-heavy production and leaning into real, co-created storytelling, agencies can meet today’s audiences exactly where they are. With [BrandLens](https://brandlens.io/how-it-works/), you can produce lo-fi video that feels authentic, stays true to the brand, and delivers results across platforms. Whether you’re working with lifestyle names, B2B teams, or running global campaigns, BrandLens gives you the tools to create next-gen video content at scale. Ready to help your clients go lo-fi, not low effort? [Request a Demo](https://go.brandlens.io/meetings/vahag/demo?_gl=1*5126vt*_ga*MTUyNzE0NTU4NC4xNzQyOTc1ODk3*_ga_CQ39ZK8T1J*MTc0NDAyMzEwMi4zLjAuMTc0NDAyMzEwNC4wLjAuMA..) and see how BrandLens equips agencies for the new era of content. ![author avatar](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025.jpeg) Vahag Karayan CEO & Co-Founder As an AI pioneer and the CEO of BrandLens, Vahag Karayan helps marketers unlock the power of authentic video UGC at scale. Drawing on 20+ years of tech leadership—from advanced R&D at NASA/JPL to enterprise SaaS—he bridges the gap between complex artificial intelligence and human storytelling. Vahag is passionate about eliminating the friction of video collection so brands can effortlessly turn everyday fans into powerful advocates. [See Full Bio](https://brandlens.io/author/vahag-karayan/) [ ](https://brandlens.io/author/vahag-karayan/) [ ![social network icon](data:image/svg+xml;base64,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) ](https://www.linkedin.com/in/vahag/) **Categories:** Blog --- ### [How to Handle Negative UGC: A Guide for Brands](https://brandlens.io/blog/how-to-handle-negative-ugc-a-guide-for-brands/) **Published:** August 6, 2025 **Author:** Vahagn Khachikyan **Content:** User-generated content, or UGC, has emerged as one of the most effective brand marketing techniques. Authentic videos, reviews, and social posts can humanize your brand, boost trust, and drive conversions. However, alongside the benefits comes a challenge: negative UGC. Unlike traditional advertising, brands don’t have full control over what users post or submit. One dissatisfied customer, a misleading video, or an off-brand review can spread quickly on social media, potentially impacting your reputation. But negative UGC doesn’t always have to be harmful. When handled strategically, critical reviews and off-brand content can strengthen your credibility and showcase that your brand listens and responds. Brands that approach negative feedback proactively often see higher customer loyalty and even advocacy. This guide walks you through how to address, moderate, and strategically respond to negative or off-brand UGC. You’ll learn practical methods to protect your brand image, maintain content safety, and even turn challenging moments into marketing wins. For a deeper dive into how to [process UGC securely using video tech like FFmpeg and WebGL](https://brandlens.io/blog/beyond-ios-26-and-webgpu-how-we-use-ffmpeg-webgl-and-shaders-to-power-brandlens-video/), check out this guide. ## 1. **Understand the Types of Negative UGC** 1. It’s important to recognize the types of bad user-generated content that your brand can come across before responding. Not all negative content is equal, and assessing risk versus opportunity is the first step. **Common types of negative UGC include:** - **Unfavorable reviews or criticism:** Honest complaints about your product, service, or customer support. These are often constructive if handled correctly. - **Off-brand language or visuals:** Content that doesn’t align with your brand’s tone or values, such as inappropriate language, controversial imagery, or political messaging. - **Low-quality or misleading content:** Videos or posts that misrepresent your product or service, intentionally or not, which may confuse your audience. - **Content that goes viral for the wrong reasons:** Sometimes a humorous or critical post spreads widely, creating temporary negative attention. To manage negative UGC effectively, classify content using tiers: - **Benign negative:** Mild criticism, personal opinions, or minor issues that won’t harm your reputation. - **Harmful:** Misleading, off-brand, or offensive content that could affect customer trust. - **Offensive:** Content that violates legal, ethical, or community standards. The key is to stay calm and methodical. Not all negative UGC requires removal; some can be an opportunity to demonstrate authenticity and transparency. For more on the evolving relationship between brands and creators, see[ “Understanding the new dynamics between brands and creators](https://brandlens.io/blog/creator-economy-live-what-brands-need-to-know-about-ugc-creators-the-future-of-marketing/).” ## 2. **Build a Content Moderation Framework** ![Content Moderation Framework](https://brandlens.io/wp-content/uploads/2025/08/Content-Moderation-Framework.jpg "Content Moderation Framework - BrandLens")2. A structured approach to moderation ensures that negative UGC doesn’t slip through the cracks and allows brands to scale safely. **Steps to build a strong content moderation framework include:** - **Combine technology with human review:** Automated tools can flag potential issues, but human review ensures context and nuance are considered. Tools like BrandLens support scene-level moderation, which allows for precise filtering. - **Set clear brand guidelines:** Define what content aligns with your tone, language, and visual standards. This gives creators clear expectations and provides moderators a baseline for evaluation. - **Tag and label content during collection:** Organize submissions into categories like “safe to publish,” “needs review,” and “do not use.” Proper tagging helps streamline the decision-making process and reduces mistakes. - **Maintain a content database:** Store and document UGC decisions. This allows you to track trends, identify recurring issues, and build an audit trail for compliance or legal requirements. For additional preparation before publishing, explore[ steps to take before launching a public-facing UGC campaign](https://brandlens.io/blog/4-things-to-know-before-managing-your-first-ugc-project/) and consider[ tips for staying flexible in remote UGC production workflows](https://brandlens.io/blog/3-key-tips-for-remote-video-production-in-2025/) to accommodate distributed teams or contributors. A robust moderation framework ensures that negative content doesn’t catch your brand off guard while allowing you to leverage authentic UGC strategically. ## 3. **Decide When to Embrace vs Remove Negative UGC** 3. Not all negative UGC warrants removal. Brands that embrace authenticity and transparency can turn mild criticism into an opportunity for trust-building. **When to consider keeping negative UGC:** - **Slight criticism that shows real customer experience:** If a review highlights a problem but ends positively, it can demonstrate that your brand listens and resolves issues. - **Content that illustrates customer journeys:** UGC showing issues followed by resolution builds credibility and customer trust. **When removal is necessary:** - Offensive or discriminatory language. - Misleading claims that could harm your brand or misinform customers. - Content that blatantly disregards the law or community standards. **Example:** A frustrated customer posts a video stating, “I had issues with delivery, but customer support helped me resolve it.” This UGC demonstrates both honesty and responsiveness, making it valuable rather than harmful. For guidance on publishing user videos safely, see[ what to do—and avoid—when publishing short-form user videos](https://brandlens.io/blog/short-form-ugc-video-dos-and-donts-a-2025-guide-for-brands-and-creators/) and for ensuring your videos are brand-safe, review[ cost-effective ways to generate brand-safe UGC videos](https://brandlens.io/blog/how-to-create-budget-friendly-branded-video-content-with-brandlens/). ## 4. **Proactively Manage Your UGC Environment** ![Manage Your UGC Environment](https://brandlens.io/wp-content/uploads/2025/08/Manage-Your-UGC-Environment.jpg "Manage Your UGC Environment - BrandLens")4. Preventing negative UGC before it reaches public channels is the most effective way to safeguard your brand. **Proactive strategies include:** - **Set clear expectations for creators:** Use prompts, guidelines, and clear submission processes to direct content quality and tone. - **Leverage technology for guidance:** BrandLens enables businesses to provide authors with textual and visual signals, guaranteeing that submissions adhere to requirements. - **Approve, reject, or edit clips before public use:** Moderation isn’t just about filtering; it’s about shaping content to align with your brand while keeping authenticity intact. - **Handle permissions properly:** Ensure all content has proper consent and rights clearance before publishing, reducing legal risks. By actively managing your UGC ecosystem, brands can reduce the risk of harmful content and create a safer, more controlled pipeline for high-quality submissions. [CashPerClip](https://brandlens.io/case-study/how-cashperclip-com-uses-brandlens-to-power-its-stock-video-campaigns/), a project from Ready Set, uses BrandLens to turn everyday people into a decentralized content engine for short-form, trendy videos. With browser-based capture, on-screen prompts, built-in rights management, and automated tagging, BrandLens enables CashPerClip to safely scale UGC campaigns while maintaining brand integrity. Learn more about how to[ crowdsource videos while minimizing content risk](https://brandlens.io/blog/5-benefits-of-crowdsourcing-for-your-content-strategy/). ## 5. **Turn Negative Moments Into Brand Wins** 5. Negative feedback doesn’t have to end with damage control. It can improve your brand story if you tackle it properly. **Ways to leverage negative UGC:** - **Show how you respond to feedback:** Highlight improvements or resolutions to issues raised in videos or posts. - **Share behind-the-scenes content:** Show teams working to address concerns, which humanizes your brand. - **Feature redemption stories:** Include examples of customer challenges being resolved successfully, creating high-trust content. - **Demonstrate active listening:** Audiences value brands that adapt based on user feedback. This can encourage further engagement and loyalty. Negative UGC is inevitable in a world where consumers freely share their experiences. Ignoring it or reacting poorly can escalate risk, but a thoughtful, proactive approach can turn potential crises into opportunities. With a clear moderation framework, defined guidelines, and the right tools like BrandLens, you can safely collect, review, and publish user-generated videos while maintaining brand integrity. Strategic handling of negative UGC demonstrates transparency, earns trust, and can even strengthen your marketing efforts. Want to take control of your UGC without losing authenticity?[ Book a demo](https://brandlens.io/) and see how BrandLens supports moderation, tagging, and secure UGC workflows. ![author avatar](https://secure.gravatar.com/avatar/68395e8cd4426373630f53e740ea64e1381d54b22e3084b49597a42e3182ffdb?s=300&d=mm&r=g) Vahagn Khachikyan Video Visionary [See Full Bio](https://brandlens.io/author/vahagn-khachikyan/) [ ](https://brandlens.io/author/vahagn-khachikyan/) **Categories:** Blog --- ### [Why Lo-Fi Content Should Be Part of Your Video Strategy](https://brandlens.io/blog/why-lo-fi-content-should-be-part-of-your-video-strategy/) **Published:** August 13, 2025 **Author:** Anahit **Content:** Polished video isn’t dead, but it’s no longer the default. It lost its spot as the default tactic, and certainly isn’t the be-all and end-all for every branding goal. What if embracing content with a few, maybe even charming, imperfections could actually make your marketing more effective? This is where lo-fi videos come in. In a world where your audience scrolls past hundreds of clips a day, “perfect” often reads as “pretend.” What wins attention now is something more electric: the feeling that what you’re seeing is real, unfiltered, and human. That’s exactly why lo-fi video content marketing has moved from “experimental” to “essential.” ## **The Shift Toward Unfiltered Content** Social media, user-generated content (UGC), and creator culture have changed the rules. Viewers reward content that looks like it belongs in their feed, not in a studio. The rise of lo-fi is about relatability, not laziness; it’s about being strategic with imperfection so your brand shows up as a person, not just a logo. This article unpacks why lo-fi video belongs in every modern brand’s video strategy, where it performs best, and how to do it right without sacrificing brand equity. For a deeper dive into why brands are embracing unpolished, real video content, read our blog on [why brands are embracing unpolished, real video content](https://brandlens.io/blog/real-is-the-new-viral-why-brands-are-embracing-unpolished-ugc/). ## **What are Lo-Fi Videos?** Lo-fi is not “low effort.” Its content intentionally minimizes production polish to maximize authenticity. Think: natural lighting, handheld framing, ambient sound, real environments. It’s authentic video storytelling by design. ### **Core Characteristics** - Shot on phones or compact cameras, quickly, where the story actually happens. - Lightly edited, jump cuts, captions, native app text, on-screen Q&A. - Real-world backdrops, homes, stores, factory floors, customer sites, or events. - Conversational delivery, first-person narration, or candid dialogue. - Sincere imperfection, micro-stumbles, and pauses that signal “this is real.” Importantly, lo-fi isn’t amateur. It’s a strategic choice to feel native to social feeds and accelerate production. It’s the deliberate alternative in **real video vs. studio video** decisions: when you need speed, trust, and relatability, lo-fi leads. When you need timeless brand films or Connected TV (CTV) spots, studio polish still shines. Smart teams use both. ### **Examples You Can Deploy This Week** - A customer films an unboxing at home and narrates first impressions. - An engineer records a 60-second whiteboard explainer between meetings. - A store associate captures a quick “What’s new this week?” shelf tours. - A founder films a front-facing phone update after a product drop. - A team member hosts a candid, unscripted testimonial with a client over coffee. Want inspiration you can model? See these [examples of successful lo-fi UGC campaigns](https://brandlens.io/blog/video-testimonial-examples/). ## **Why Lo-Fi Videos Work Better Than You Think** ![Lo-Fi Works Better Than You Think](https://brandlens.io/wp-content/uploads/2025/08/Why-Lo-Fi-Works-Better-Than-You-Think.jpg "Why Lo-Fi Works Better Than You Think - BrandLens")Why does this approach to video marketing work so well? Three words: relatability, trust, and engagement. - **Relatability:** People connect with people, not composites. Lo-fi looks like the content we exchange with friends, so it earns a second look. That’s the heart of relatable content marketing. - **Trust:** Audiences are skeptical of perfection. “Unfiltered” signals honesty: no over-lighting, no post-production gloss, just the story. [Major trust research](https://www.edelman.com/sites/g/files/aatuss191/files/2024-02/2024%20Edelman%20Trust%20Barometer%20Global%20Report_FINAL.pdf) shows that “peer voices” and direct dialogue play an outsized role in credibility; translating that into video means empowering customers, employees, and creators to speak plainly on camera. - **Native Engagement:** On social platforms, lo-fi often beats brand-film polish because it feels like it belongs there. Even [TikTok’s own trend guidance](https://ads.tiktok.com/business/library/whats_next_report_2025_aunz.pdf) underscores the point: audiences “favor a less-polished, authentic aesthetic” and “IRL” cues: brands meeting people where they are, with human voices and real scenes. ### **Performance Signals to Watch** Watch-through rate (WTR), saves, replays, and comment quality (e.g., questions, tips) often lift when you favor authenticity over gloss. Industry analyses echo this: self-recorded, UGC-style creatives have outperformed studio-shot content in head-to-heads, including a [study showing](https://www.globalgamesforum.com/news/lo-fi-creatives-are-the-growth-hack-no-one-told-you-about) lo-fi assets winning the majority of tests across Stories placements. For the human “why” behind this effect, explore this primer on [understanding the psychology behind real content engagement](https://brandlens.io/blog/psychology-of-ugc-why-people-love-it/). ### **Platform Momentum** TikTok continues to set the pace for short-form engagement benchmarks, which reward nimble, creator-like output over long lead times. If your creative engine can ship quick, native, iterative lo-fi, your odds of [organic traction go up](https://www.socialinsider.io/social-media-benchmarks). The proof is in the numbers. TikTok’s 2025 trends emphasize ‘not over-edited’ creative and real-world, IRL cues, aligning with broader research showing audiences prefer authentic over polished video; e.g., [HubSpot](https://offers.hubspot.com/consumer-trends) finds 63% of consumers favor authenticity, and lo-fi assets can outperform hi-fi in view and reach tests on some platforms. In a world with shrinking attention spans, holding onto viewers is a huge win. For the brand-safety angle, see our blog on [how UGC and co-creation are shaping brand trust](https://brandlens.io/blog/the-power-of-video-co-creation-how-brands-and-consumers-can-build-content-together/). ## **Benefits for Brands: Cost, Speed, and Scale** Beyond just engagement, lo-fi video offers some very practical advantages for brands: cost savings, speed of production, and scalability. - **Lower Cost:** Lo-fi removes the need for large crews, multi-light setups, and rental studios. That doesn’t mean “no budget,” it means a smarter allocation: creator fees, prompts, and lightweight gear (tripods, clip-on mics, bounce cards). The result: more shots on goal for the same spend, critical as Cost per thousand (CPM) fluctuate. - **Faster Cycles:** Turnaround compresses from weeks to days (or hours). Lo-fi lets you respond to comments, piggyback trends, or publish updates while the topic is still hot. That agility improves your “creative velocity,” which is the #1 lever for scaling paid and organic performance. - **More Content, More Surfaces:** One lo-fi capture can be edited into multiple cutdowns and formats. That makes it ideal for omnichannel reuse, social, email, landing pages, product detail pages (PDP), help centers, sales decks, and even trade-show screens. - **Proof in Behavior:** [Data from large video hosts](https://wistia.com/learn/marketing/video-marketing-statistics) consistently shows that utility-first videos (like how-tos) sustain strong retention even without studio gloss; evidence that clarity plus relevance beat cinematic flourishes in most feed-based contexts. To control budgets without sacrificing results, read our guide on [balancing cost and quality with UGC](https://brandlens.io/blog/how-to-create-budget-friendly-branded-video-content-with-brandlens/). And for distributed teams, our [tips for producing lo-fi content remotely](https://brandlens.io/blog/3-key-tips-for-remote-video-production-in-2025/) will help you. ## **Where to Use Lo-Fi Video in Your Strategy** ![Lo-Fi Video in Your Strategy](https://brandlens.io/wp-content/uploads/2025/08/Lo-Fi-Video-in-Your-Strategy.jpg "Lo-Fi Video in Your Strategy - BrandLens")So, where does lo-fi fit into your overall marketing game plan? Here’s a roadmap: - **Landing Pages (LPs):** A 30-60s lo-fi testimonial above the fold can lift conversions by providing “real-world proof” at the moment of consideration. Add context text (“Recorded with \[Customer Name\], June 2025”) to amplify credibility. - **Product Pages (PDPs):** Show the product in the wild: how it fits, connects, installs, or solves. Lo-fi here reduces post-purchase anxiety and returns, while adding “evidence density.” - **Email:** A founder-recorded quick update or a support rep walking through a fix-in-30 seconds makes emails feel personal and more likely to be watched. - **Social:** This is lo-fi’s natural habitat. Capture “day-in-the-life,” behind-the-scenes, reactions, stitches, duets, and comment replies. Treat the comment section like a creative brief: What are people confused about? What can you demo in 20 seconds? - **Ads:** Always A/B test “real video vs. studio video.” In prospecting, lo-fi often wins on thumb-stop and watch-through; in retargeting, a hybrid or higher-fidelity edit sometimes seals the deal. Build both into your testing roadmap. - **Sales Enablement:** Field teams can record quick “explainers” for FAQs and embed them in proposals or microsites. Short, lo-fi demos shrink time-to-confidence for buyers. Want a pipeline of real customer videos without creative chaos? Use [BrandLens](https://brandlens.io/) to guide contributors with on-brand prompts, collect clips in one place, and publish across channels, no chasing files or rights. (P.S. It’s tailor-made for raw video content for brands at scale.) ## **How to Do Lo-Fi Right: Best Practices** Lo-fi is a performance choice, not an excuse. Here’s how to retain authenticity and quality. 1. **Start With a Strategy** Define your lo-fi pillars: formats (testimonials, how-tos, reactions), hooks (“Show me how…”, “3 things to know before…”), and success metrics (watch-through, saves, comment rate). Determine where lo-fi leads (social plus email) and where studio polish still matters (brand films, major launches). That blend is your social-first lo-fi strategy. 2. **Give Prompts, Not Scripts** Performance drops when people sound coached. Provide crisp prompts instead: - “Tell us your problem in one sentence. Show the product by solving it in two shots.” - “Share one myth, one mistake, one must-do.” - “Answer this comment in 30 seconds, then invite a stitch.” 3. **Prioritize Light and Sound** Yes, it’s lo-fi, but viewers won’t forgive muddy audio. Use a $20 clip-on mic, face a window, and kill background noise. If outside, record in the shade; if inside, kill overheads and bounce daylight with a white wall. These are non-negotiable lo-fi video production tips. 4. **Design for Mobile First** Frame for vertical. Use on-screen text. Add captions (burned-in or auto-generated). Show the “payoff” in the first three seconds (after the hook). Keep cuts tight; remove dead air. 5. **Respect Rights & Releases** Get permission to film in locations. Use music legally (native libraries are your friend). Collect usage rights from contributors, especially if you’ll run paid ads. This is essential brand hygiene for brand trust and lo-fi visuals. 6. **Build a Creation Cadence** Aim for weekly “capture sprints” (30-60 minutes) where team members or micro-creators batch-record 5-10 clips each. Store, tag, and version them so you can test quickly across audiences and formats. 7. **Test Lo-Fi vs. Hi-Fi by Funnel Stage** - **Top of the Funnel (ToFu):** Lo-fi hooks, UGC-style demos, creator POVs. - **Middle of the Funnel (MoFu):** Lo-fi plus overlays (benefits, FAQs), employee explainers. - **Bottom of the Funnel (BoFu):** Elevate polish or tighten edits; feature social proof and offers. 8. **Measure Like a Scientist** Run structured A/B tests (one variable at a time). Track watch-through, hold at 3s/5s, saves, comments with questions (a high-intent signal), and assisted conversions. 9. **Systematize Co-Creation** Make it easy for customers, employees, and ambassadors to contribute. Clear prompts plus simple capture flows plus automatic rights collection equals scale without chaos. 10. **Don’t Over-Edit** As mentioned before, a final reminder from the platforms themselves: viewers gravitate to “not over edited,” IRL aesthetics; let human texture and voice lead. ### **Guardrails for Brand Safety and Consistency** - **Message Clarity:** Write the one sentence you want viewers to remember. Everything supports that. - **Visual Guardrails:** Yes to natural light and handheld. No to offensive backdrops, unsafe usage, or clutter that distracts from the message. - **Tone:** Direct, human, and specific. Avoid exaggeration or promises you can’t back up. - **Compliance Checklist:** Rights, disclosures (#ad where applicable), and claims substantiation, especially in regulated categories. - **Feedback Loop:** Use a shared sheet to log what was tested (hook, angle, caption), where it ran, and the outcome. Repeat winners; fix or retire losers. ### **Lo-Fi Isn’t a Compromise; It’s a Superpower** Lo-fi isn’t about lowering standards but raising connections. When you design for authenticity, you unlock faster iteration, richer insights, and measurable performance gains. In the battle of real video vs. studio video, the winner isn’t a format; it’s the brand that knows when to use each, and is bold enough to be real when it matters. With BrandLens, capturing and deploying raw video content for brands is frictionless. You can prompt contributors, collect clips and releases in one place, and publish to every channel without creative chaos. If you’re ready to turn authenticity into advantage, consider this your green light. Ready to make lo-fi part of your growth engine? [Book a demo](https://brandlens.io/how-it-works/) and explore how BrandLens enables high-performing lo-fi video content marketing through guided co-creation and swift distribution. ![author avatar](https://secure.gravatar.com/avatar/371489793411b483eb023a93c26c7c3009dead3a6350dd8abba46e92a7a01899?s=300&d=mm&r=g) Anahit [See Full Bio](https://brandlens.io/author/anahit/) [ ](https://brandlens.io/author/anahit/) **Categories:** Blog --- ### [Why Consumers Want to Be Involved: Building Trust Through Collaborative Content](https://brandlens.io/blog/why-consumers-want-to-be-involved-building-trust-through-collaborative-content/) **Published:** February 19, 2025 **Author:** Vahagn Khachikyan **Content:** Imagine this: You’re scrolling through Instagram, and you see a slick ad for a new skincare brand. The lighting is perfect, the model’s skin looks unreal, and the caption is *just* persuasive enough to make you pause. But do you trust it? Now, picture this instead: Your best friend—or even just a regular person you follow—posts a video raving about the same product, showing real before-and-after results with zero filters. You’re way more likely to believe them, right? That’s the power of **collaborative content**—where consumers aren’t just passive audiences but active participants in shaping a brand’s story. And in a world where trust in traditional advertising is at an all-time low, this shift isn’t just nice to have—it’s essential. ## **The Erosion of Trust in Traditional Advertising** Consumers are **savvier than ever**. We can spot a scripted, overproduced ad from a mile away, and we’ve grown weary of celebrity endorsements that feel disconnected from reality. In fact, according to a recent [Think with Google report](https://www.thinkwithgoogle.com/marketing-strategies/video/short-form-video-advertising-tips/), **61% of people trust “someone like them” over a brand or corporate executive.** The takeaway? People don’t want to be marketed *to*—they want to be part of the conversation. This is why brands that embrace **user-generated content (UGC)** and **co-creation** are winning. They’re handing over the mic to real people, letting them share authentic experiences rather than just pushing polished narratives. [Forbes also highlights](https://www.forbes.com/councils/forbesbusinesscouncil/2023/03/13/why-user-generated-content-is-winning/) that UGC is shaping the future of marketing, proving that consumers engage more with real content over traditional ads. ## **Why Consumers Want to Participate** So, what’s in it for them? Why are people willing to create content for brands? ### 1. **Self-Expression & Recognition** People love to share their stories, opinions, and creativity—especially when it aligns with something they already enjoy. Whether it’s unboxing a new gadget, showing off a DIY home project, or sharing a fitness journey, creating content is a form of self-expression. And when a brand recognizes or amplifies their content? That’s an ego boost no paid ad can replicate. ### 2. **A Sense of Belonging** Participating in brand-led challenges, campaigns, or social movements fosters a sense of community. When people see others engaging with a brand in a fun, creative way, it builds **FOMO (fear of missing out)** and encourages more participation. Think about viral TikTok trends. The *Ice Bucket Challenge*, *Mannequin Challenge*, and countless branded dance trends weren’t successful because brands forced them—they took off because people genuinely wanted to be part of something bigger. ### 3. **Trust & Transparency** Consumers trust what feels real. When brands open the door for real people to share real experiences, it creates transparency. Instead of saying, “Trust us, our product works,” brands can let their community prove it for them. Take Airbnb, for example. Instead of relying solely on professional travel photography, they showcase **guest-generated content**—real people in real homes sharing real experiences. This authenticity builds trust and makes potential customers feel more confident in their decisions. Marketing Dive further explains how major brands use UGC to enhance consumer relationships and credibility. ## **How Brands Can Foster Collaborative Content** If you’re a brand looking to **involve your audience**, it’s not enough to just slap a hashtag on a campaign and hope for the best. You need to make participation **easy, rewarding, and fun**. ### **1. Give Clear, Simple Prompts** Not everyone is a natural content creator. Make it **easy** for people by giving clear guidance. Instead of saying, “Share your experience with our product,” try: - “Show us how you style your new sneakers in a 10-second video!” - “Film your first sip reaction to our new drink flavor and tag us!” - “Duet this video with your best attempt at our challenge!” The easier the request, the more likely people will participate. ### **2. Offer Incentives (Beyond Just Money)** Yes, cash prizes and giveaways can drive participation, but the best UGC campaigns offer **intrinsic motivation**—recognition, exclusivity, and community. - Feature top creators on your official page - Invite them to test new products before the public - Offer VIP access to special events People love feeling valued. A simple “We loved your video!” repost from a brand can mean more than a discount code. ### **3. Make It Fun & Shareable** People don’t just create content for brands—they create it for **their own audiences**. If you make a campaign fun, engaging, and easy to remix, it’s more likely to take off. Think **interactive challenges, remixable audio, and duet-worthy prompts**. With tools like **BrandLens**, brands can even provide on-screen instructions, AI-generated voiceovers, and interactive templates—making it seamless for anyone to create high-quality, on-brand videos with zero friction. ### **4. Give Participants Control** No one wants to feel like a puppet for a marketing campaign. Give people freedom within your brand’s framework. Instead of making rigid scripts, allow for creativity. A great example? Starbucks’ **\#RedCupContest**. Every holiday season, they invite customers to share creative photos of their red cups. There’s no script, no mandatory format—just a simple ask that results in **thousands of organic, highly shareable posts**. ## **The Bottom Line: People Trust People** The brands that will win in 2025 and beyond aren’t the ones with the flashiest ads or the biggest celebrity endorsements. They’re the ones that understand that **real people telling real stories** is the most powerful marketing tool of all. If you want consumers to trust you, **invite them in**. Make them part of the journey. And if you’re looking for a seamless way to make that happen, platforms like [**BrandLens**](https://brandlens.io/) can help—enabling effortless, on-template video co-creation without the need for an app. **Now, over to you—what’s the best piece of user-generated content you’ve ever come across? Drop a comment below!** 🚀 ![author avatar](https://secure.gravatar.com/avatar/68395e8cd4426373630f53e740ea64e1381d54b22e3084b49597a42e3182ffdb?s=300&d=mm&r=g) Vahagn Khachikyan Video Visionary [See Full Bio](https://brandlens.io/author/vahagn-khachikyan/) [ ](https://brandlens.io/author/vahagn-khachikyan/) **Categories:** Blog --- ### [Unboxing With Heart: How Brands Use QR Codes to Bridge Shipping Delays With Instant Video Gratitude](https://brandlens.io/blog/unboxing-with-heart-how-brands-use-qr-codes-to-bridge-shipping-delays-with-instant-video-gratitude/) **Published:** November 11, 2025 **Author:** Gurgen Martikyan **Content:** Your customer has been refreshing the tracking page for days. The status finally flips from “Out for delivery” to “Delayed.” At that exact moment, you have a choice: let the logistics system speak for you, or step in with a human response. Now imagine this instead: inside the delayed package, there’s a small card that says, “We’re sorry for the wait. Scan for a thank you.” They scan the QR code and see your founder on video, “Hey Jamie, I know this took longer than it should have. We’ve been double-checking your order to make sure it’s perfect. Thank you for your patience. You really matter to us.” That’s not just shipping delay communication. That’s a small, strategic act of emotional repair. Welcome to unboxing with heart, where QR code marketing and short, human videos turn delays into deeper loyalty instead of silent churn. ![](https://brandlens.io/wp-content/uploads/2025/11/image-10-1024x682.jpeg "image - BrandLens")## **Why Shipping Delays Hurt More Than Just Your Service-Level Agreement (SLA)** Most brands treat delays as a logistics problem. Your customer doesn’t. To them, speed is care. When something arrives late, it feels like a broken promise. [70% of consumers](https://www.sender.net/blog/personalization-statistics/) say a company’s understanding of their personal needs influences their loyalty. When you go silent during a delay or hide behind a generic system email, you signal the opposite: “You’re just another order.” At the same time, the bar for experience keeps rising. Fast-growing companies generate about [40% more revenue](https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-personalization) from personalization than their slower-growing peers. In other words, brands that show they see and know their customers win disproportionate loyalty. A late shipment is one of those “make or break” micro-moments. Handled poorly, it chips away at trust. Handled with empathy and creativity, it becomes a defining moment for your customer retention strategy. ## **Why QR Codes Are the Perfect Emotional Bridge** We’re living in a QR-native world. Global QR scans have surged to around [41.77 million in 2025](https://khrisdigital.com/qr-code-statistics/), a 433% increase in just 4 years. That’s not a fad, that’s infrastructure. Consumers now instinctively know what to do when they see a code. That makes QR the perfect bridge between a frustrating physical moment (a late box on the doorstep) and a calming digital experience (a sincere video thank-you). With smart QR code marketing, you can: - Print a code on a packing slip or apology card - Embed QR in delay emails or tracking pages - Link to a mobile-optimized landing page with video gratitude messages - Add tracking so every scan becomes a measurable touchpoint It’s a low-friction way to meet your customer exactly where the disappointment happens: at the door, at the inbox, or in the tracking app, and redirect the emotion from irritation toward understanding. This is where QR storytelling best practices matter: clear call-to-scan (“A message from our founder”), fast loading, and a payoff that feels genuinely human. ## **Video Gratitude: Turning Wait Time Into Connection Time** If QR is the bridge, video is the human on the other side. Short-form video is where consumer attention lives. Global spend on short-form digital video ads alone is projected to reach around [$111 billion in 2025](https://www.yaguara.co/short-form-video-statistics/). Marketers are putting money where the eyeballs are. But this isn’t just about reach; it’s about emotion. Personalized video delivers roughly 3-4x the loyalty boost compared to generic video, and [58% of consumers](https://www.idomoo.com/blog/2025-video-marketing-statistics-and-consumer-trends/) are more likely to buy from brands using next-gen video. That’s the core of personalized video marketing in a delay scenario: - You’re not sending another transactional update. - You’re sending a small, human moment of appreciation. ![](https://brandlens.io/wp-content/uploads/2025/11/image-7-1024x682.jpeg "image - BrandLens")Think 15-30 seconds, shot vertically, selfie-style, “Hi Taylor, I’m Maria from the warehouse team. We’re so sorry your jacket took longer than expected. We’ve just finished a final quality check. Thank you for hanging in there with us. We can’t wait for you to unbox it.” This is [short-form engagement psychology](https://brandlens.io/blog/the-psychology-of-receiving-why-short-form-video-notes-boost-gift-impact-and-repeat-purchases/) at work: quick to consume, emotionally rich, and personal enough to feel like it was made “just for me.” ## **The Anatomy of an “Unboxing With Heart” Journey** Let’s break down an “unboxing with heart” flow that you can repeat and scale. 1. **Trigger: The Delay or Risk Flag:** Your system flags orders that missed the promised window or are likely to. These get routed into a special customer recovery campaign. 2. **Outreach: Apology & QR:** You send a proactive delay email or SMS: clear, honest, and non-defensive. It includes a QR code or link: “We recorded a quick thank you just for you, scan to watch.” 3. **Scan: Frictionless Access:** The QR launches a brand-safe page on your [short-form video platform](https://brandlens.io/). No login. No app. Just play. 4. **Message: Emotional Sequencing:** The post-delivery video message follows a simple arc: - **Empathy:** “We’re sorry.” - **Transparency:** “Here’s what happened, briefly.” - **Gratitude:** “Thank you for staying with us.” - **Anticipation:** “We can’t wait for you to unwrap this.” 5. **Unboxing: Moment of Redemption: By the time the package arrives, your customer has already seen your face, heard your voice, and felt reassured. They’re primed for a better unboxing experience. 6. **Response: Two-Way UGC:** You invite them to record their own reaction via the same technology, turning this into a user-generated content (UGC) fueled unboxing campaign. This is no longer just a shipping update. It’s an emotional journey you deliberately designed. ## **Industry Playbook: How Different Verticals Can Use It** The mechanics are universal, but the storytelling changes by category. Here’s how this approach can work across key use cases. 1. **Retail & E-Commerce Solutions** For direct-to-consumer (DTC) and retail, your box is your stage. - A fashion brand facing carrier delays uses QR inserts to show a stylist walking through outfits built around the delayed item. It reframes annoyance as inspiration, one of the most effective unboxing experience ideas you can deploy. - A home décor brand uses QR-linked behind-the-scenes clips to show artisans finishing a piece. The message: “We took longer because we care more.” These solutions provide [video-powered customer engagement](https://brandlens.io/solutions/retail-ecommerce/) that combines post-purchase engagement with emotional reassurance. 2. **Gifting & Flowers Solutions** Timing is everything in gifting. Miss the date, and the emotion is at risk. - A flower delivery arrives late for a birthday. The card includes a QR that opens a video from the sender: “I’m so sorry these got to you later than I hoped. I’m thinking of you today and always.” - A chocolate brand lets shoppers attach video notes to their gifts via QR on the packaging. In one real-world campaign, Hershey’s used this method to let buyers record personal video messages tied to [Hershey’s Kisses boxes](https://brandlens.io/case-study/hersheys-kisses-with-personalized-videos/), turning standard gifts into emotional experiences and boosting engagement significantly. These are powerful [personalized video gifting](https://brandlens.io/solutions/gifting-cards-flowers/) options: even if the box is late, the feelings aren’t. 3. **Sports & Entertainment Solutions** Sports and entertainment live on passion and community. - A team store knows that fan jerseys are delayed. Each shipment includes a QR linking to an exclusive locker-room thank-you from a star player: “We heard some orders took longer. Thanks for sticking with us, you’re the reason we play.” - A concert merch brand uses QR to unlock a behind-the-scenes clip from tour rehearsals, delivered as a “sorry” plus hype for the show. That’s [fan-led storytelling](https://brandlens.io/blog/community-not-just-reach-why-fan-led-storytelling-beats-broadcaster-only-strategies-in-2025/): the fan isn’t just waiting; they’re being invited deeper into the world they love. ## **Why Empathy & Personalization Is Equal to Serious Business Impact** This is not just “feel-good” marketing. As mentioned above, fast-growing companies derive about 40% more revenue from personalization than slower-growing competitors. Personalization isn’t a nice-to-have; it’s a revenue engine. Meanwhile, [consumer research](https://www.sender.net/blog/personalization-statistics/) finds that over 50% of shoppers are more likely to buy again when engagement is tailored to their past interactions, and around 70% say personalized understanding shapes their loyalty. When you combine those dynamics with the emotional power of video, you get a potent formula: - Personalized video marketing that says, “We know what you ordered. We see you.” - Emotional marketing tactics that turn a negative event (delay) into a positive memory (being appreciated). - A customer retention strategy that’s rooted in respect, not discounts. Discount codes and refunds only go so far. A sincere, well-crafted video can soften the ground so any make-good you offer actually lands on goodwill instead of resentment. ## **How to Make “Unboxing With Heart” Work at Scale Without a Production Team** Everything you’ve read so far sounds great in theory, but most marketing teams are already stretched thin. The question is not “Is this emotionally smart?” It’s, “How do we actually do this every week without burning out the team?” The answer is to treat “unboxing with heart” as infrastructure, not as a one-off creative stunt. You don’t need a full production crew or an in-house studio. You need a simple stack that can: - Capture short videos via link or QR code, straight from a browser - Guide people with prompts or templates so messages stay on brand - Host and serve videos instantly on mobile (no apps, no logins) - Handle consent and usage rights in the background - Provide basic moderation for brand safety in UGC - Report on scans, plays, completion rates, and follow-up actions The goal is to standardize the messy parts, capture, rights, moderation, and analytics, so your team can focus on story, tone, and timing. ![](https://brandlens.io/wp-content/uploads/2025/11/image-8-1024x682.jpeg "image - BrandLens")A practical setup usually looks like this: 1. **Templates, not Scripts from Scratch:** Define a few reusable “delay apology plus gratitude” templates (for holidays, pre-orders, VIPs, etc.). Anyone on your customer experience (CX), operations, or marketing team can open the template, hit record, and deliver a message that feels personal but still follows guardrails. 2. **QR and Link-Based Capture & Playback:** Creators record through a simple capture page; customers watch through a similar lightweight page triggered by a QR or link. No one is downloading apps or moving files around manually. 3. **Built-in Consent & Governance:** When you invite customers to send their own unboxing or reaction videos, consent and rights are handled in the flow. That means you can safely reuse the best content later without legal back-and-forth. 4. **Moderation & Filtering:** Basic moderation ensures nothing inappropriate reaches your wider audience. You approve what gets published, featured, or turned into ads, while still encouraging genuine, unscripted contributions. 5. **Measurement Baked in:** Every QR scan and video view is tracked. Over time, you can see which messages reduce complaints, which audiences engage more deeply, and how “unboxing with heart” impacts repeat purchase and retention. The point is not which specific tool you pick, it’s that you build a repeatable system for human moments: - Templates and prompts instead of ad hoc filming - Links and QR instead of clunky file sharing - Governance and analytics instead of guesswork When you treat these emotional touchpoints as part of your core marketing infrastructure, “unboxing with heart” stops being an occasional nice idea and becomes something your team can deliver reliably, even in the middle of peak-season chaos. ## **How to Design Your First “Unboxing With Heart” Campaign** If you want a practical blueprint, here’s a simple starting point. 1. **Pick the Moment:** Start with your biggest pain point: holiday delays, pre-order backlogs, or a known carrier bottleneck. This is where shipping delay communication has the highest upside. 2. **Write a Simple Script Template:** Give your spokesperson a three-step outline: - Acknowledge the delay and apologize. - Show what you’re doing to make it right. - Thank the customer and express excitement for their unboxing. 3. **Set Up Your Video Flow:** - Create a campaign with your logo, colors, and on-screen prompts. - Generate QR codes for inserts and/or links for delay emails. - Configure analytics so you can track scans, views, and replies. 4. **Integrate Across Channels:** Use omnichannel integration to reinforce the experience: - Delay the email with the link - QR in the box - Optional SMS reminder: “We recorded a thank you for you, check your email or scan the QR in your package.” 5. **Invite Customer Responses:** Give delayed customers the chance to reply with their own video once the package arrives. That’s how you seed ongoing UGC and fan-led storytelling. 6. **Plan for Peak Season:** Use this as a backbone for your holiday content strategy. Record a few seasonal variants: “Black Friday overwhelm,” “Last-minute gifting,” “Valentine’s surprises”, so you can pull the right video from the library when delays spike. The key is to think of this as a systematic layer in your customer recovery campaigns, not a one-off stunt. ![](https://brandlens.io/wp-content/uploads/2025/11/image-9-1024x682.jpeg "image - BrandLens")## **Measuring What Matters, So You Can Scale What Works** If you’re going to build a new emotional touchpoint, you should measure it like a performance channel. Track metrics such as: - **QR Scan Rate:** How many customers are curious enough to engage? - **Video Completion Rate:** Are they staying to the end of your message? - **Click-Through to Next Action:** Do they go on to browse, redeem an offer, or leave feedback? - **Repeat Purchase or Renewal Lift:** Among customers who received a video vs. those who didn’t. - **Shifts in Sentiment:** Reviews, social comments, customer satisfaction score (CSAT) for delayed orders. Run A/B tests: - **Delay Cohort A:** Standard email only - **Delay Cohort B:** Standard email and QR-linked video gratitude Then compare refund requests, support tickets, and second-order rates. In a world where short-form video has one of the highest marketing return-on-investment (ROI) and commands the bulk of digital attention, bringing it into your post-purchase and recovery flows is not just clever, it’s a competitive advantage. ### **The New Etiquette of Waiting** Waiting is not going away. Supply chains will still break. Weather will still happen. Peaks will still overwhelm. What can change is how brands behave in those in-between days when the customer’s card has been charged, but the box hasn’t arrived. The new etiquette of waiting looks like this: - Don’t hide behind systems. - Answer with real faces and real voices. - Use technology like QR, short-form video, and UGC platforms to make empathy scalable. - Treat delays as chances to prove your brand authenticity, not just operational competence. In other words: when you can’t deliver speed, deliver heart. ### **Bringing It Home** If you’re a brand marketer or DTC founder, you already know how much effort goes into acquisition. It’s painful to lose someone over a delay you couldn’t fully control. But you can control your response. By combining QR code marketing, thoughtful video gratitude messages, and a [platform to orchestrate](https://brandlens.io/how-it-works/) it all, you can transform one of the worst-feeling parts of the journey into one of the most memorable. You’re not just shipping a product. You’re shipping a relationship. If you’re ready to turn shipping delays into proof points of how much you care, it’s time to rethink your unboxing playbook. If you’re ready to turn shipping delays into proof points of how much you care, start by piloting a small “unboxing with heart” campaign on your next batch of delayed orders; track the results, listen to the reactions, and make empathy a permanent part of your post-purchase playbook. ![author avatar](https://brandlens.io/wp-content/uploads/2025/04/image-1-300x300.jpg) Gurgen Martikyan [See Full Bio](https://brandlens.io/author/gugoadmin/) [ ](https://brandlens.io/author/gugoadmin/) **Categories:** Blog --- ### [Occasion-Based Personalization Beyond December: Valentine’s, Mother’s Day & Graduation Video Gift Trends for 2026](https://brandlens.io/blog/occasion-based-personalization-beyond-december-valentines-mothers-day-graduation-video-gift-trends-for-2026/) **Published:** November 1, 2025 **Author:** Anahit **Content:** The holiday season might be the biggest marketing opportunity of the year, but what about the occasions that follow? Valentine’s Day, Mother’s Day, and Graduation Day are fast becoming the next frontiers for marketers looking to personalize customer experiences. What if your next gift could make the recipient’s heart skip a beat, not just because of what’s inside the box, but because of the moment it creates? In 2026, personalized gifts are doing just that. That’s your opportunity to create real connections and build loyalty in ways that plain gifts just can’t. Here’s what we’ll cover: - Why personalized video messages are set to transform the gifting game in 2026. - Creative campaign ideas for Valentine’s Day, Mother’s Day, and Graduation that’ll elevate your brand. - How to incorporate short-form videos, user-generated content (UGC), and QR codes to make gifts more personal. Let’s dive into how personalized gifting is going to be the must-do trend for marketers in 2026. ## **The Rise of Emotion-Driven Personalization: Why Personalized Video Gifts Are Exploding in 2026** Personalized gifts are about to explode in 2026. - It’s expected to reach [USD 14.56 billion by 2030](https://finance.yahoo.com/news/u-personalized-gifting-market-outlook-101500329.html), driven by new products and consumer demand for more personalized options. - In 2024, personalized clothing (t-shirts, accessories, etc.) took 34% of the market share. Why? Because people want to express their individuality, and customized items let them do that. - People are also now seeking eco-friendly, personalized gifts, making sustainability a key trend. ***Brands have moved from “calendar‑driven” to “emotion‑driven” personalization.*** Why? Well, the reason is very simple: consumers want experiences that feel personal, meaningful, and unforgettable. For example, in December 2024, American Greetings introduced a festive Create-a-Card collection featuring global pop star Sia. These free virtual cards [let users add photos, videos, personal messages, ](https://www.americangreetings.com/sia)and themed envelopes, while incorporating clips from Sia’s hit holiday songs like “Snowman” and “Santa’s Coming for Us.” By combining music with personalization, the cards created a richer, more memorable experience, helping people connect emotionally and make their greetings truly special. Check out the pictures of cards below. ![](https://brandlens.io/wp-content/uploads/2025/11/image-1024x334.png "image - BrandLens")imageCompanies need to keep up with the seasonal demand for personalized gifts, so efficient supply chains and managing inventory are key to success. ***Today, some of the best personalized gifts go beyond physical items; they include meaningful messages. Among the most impactful ways to*** [***personalize a gift is through video.***](https://brandlens.io/solutions/gifting-cards-flowers/) 80% of consumers are more likely to purchase from brands that [personalize the shopping experience.](https://www.epsilon.com/us/about-us/pressroom/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences) And video content is shared 1,200% more than text and links combined. ## **Valentine’s Day Personalized Video Gift Ideas in 2026** This year, authenticity is the name of the game. Gifts that include a personal video message (via QR code, embed, or link) are rising in popularity. You can now personalize a range of premium products with your own [video message via a QR code](https://brandlens.io/blog/unboxing-with-heart-how-brands-use-qr-codes-to-bridge-shipping-delays-with-instant-video-gratitude/) to make any occasion unforgettable. When you combine a physical gift (jewelry, keepsake, box) with a digital overlay (video, AR effect, digital note), you escalate the emotional value; the recipient gets something tangible and a personal story. Because people are thirsting for connection and meaning, not just “stuff,” the video‑gift hits both: you’ve invested time (made/selected the video), and you’ve delivered a physical piece to keep. For example, Hershey’s really nailed this with [their Valentine’s Day campaign. ](https://brandlens.io/case-study/hersheys-kisses-with-personalized-videos/)The brand gave out boxes of Kisses with QR codes linking to six video templates that customers could personalize. The result? Over 300,000 consumers engaged, generating more than 20,000 personalized videos and a 35% engagement rate. Now that’s powerful engagement! Check out their: - [Valentine’s Day Post 1](https://www.instagram.com/p/C29mnmssLAi/) - [Valentine’s Day Post 2](https://www.instagram.com/p/C29QQakPKl6/) - [Valentine’s Day Post 3](https://www.instagram.com/p/C2MMdjWy-C2/) - [Valentine’s Day Post 4](https://www.instagram.com/p/C3CvCWzPGGV/) You can create your own emotional experience with BrandLens, [a video collection and submission platform.](https://brandlens.io/) ![](https://brandlens.io/wp-content/uploads/2025/11/image-1024x668.jpeg "image - BrandLens")You can also move beyond simple photo prints. Gift a gorgeous framed piece of artwork or a premium greeting card that, when viewed through a specific app, uses augmented reality (AR) to overlay a custom video, animation, or a recorded audio message from you. It makes the static item come to life. Now, many consumers are searching for Valentine video message ideas for him/her; they want something that feels real. Let’s check out some short-form video trends you can incorporate into your marketing strategies: ### **The “Open When…” Time Capsule** - **Target:** Romantic Partners, Long-Distance Relationships. - **Format:** Sequential Short Clips (3-5 clips, max 15 seconds each). - **Strategy:** Market a premium product (e.g., jewelry, watch) with a link to a digital page hosting several “Open When…” videos. (e.g., “Open when you miss me,” “Open when you have a big win,” “Open when you feel down”). This multiplies the engagement moments. **The Relationship ‘Proof’ Video** - **Target:** Partners or Gift Givers Seeking a Personal Touch. - **Format:** Short Clip (Max 20 seconds). - **Strategy:** Customers record themselves answering a fun, personalized prompt (e.g., “The moment I knew I loved you was…” or “The silliest thing we’ve ever done together”) or showing an inside-joke item. The [video is attached to a generic but sentimental gift](https://brandlens.io/blog/blooms-to-video-innovative-cx-in-gift-economy/) item (e.g., a candle, plush toy, or mug). The video reinforces the gift’s value by adding humor, emotion, and an authentic personal connection, enhancing the emotional experience for the recipient. ### **The “Self-Love Vow”** - **Target:** Singles, Self-Love Focused, Wellness Enthusiasts. **Format:** Single Clip (Max 20 seconds). **Strategy:** For single/self-love-focused items (e.g., subscription box, spa kit), the customer records a vow to themselves (e.g., “I promise to take a break this week,” or “I’ll invest more in myself this month”). The QR code/link on the product leads back to their own recorded video. The video serves as a motivational reminder or digital self-contract, encouraging personal growth and reinforcing the purchase decision by making the gift both interactive and meaningful. ## **Mother’s Day Personalized Video Gift Trends in 2026** Mother’s Day is the premier occasion for emotionally resonant UGC. While Valentine’s is about romance, Mother’s Day is about deeply felt gratitude and family connections. Marketers must provide the easiest possible path for customers to gather and present their family’s love. For example, the Tiffany & Co. “Strong Like Mom” Mother’s Day campaign is a moving tribute centered on authenticity, featuring a short film where [real Tiffany employees and their children](https://press.tiffany.com/tiffany-co-unveils-strong-like-mom-campaign-to-celebrate-mothers-day-featuring-its-own-inspiring-employees-and-their-children/) share unscripted [testimonials ](https://brandlens.io/solutions/testimonials/)about their mothers’ strength and love. This internal user-generated content approach uses genuine emotional connection, intercutting the children’s powerful messages with shots of the mothers wearing the HardWear collection, effectively symbolizing the transformative strength of motherhood through their jewelry. The campaign successfully links the luxury brand’s legacy of love with the personal, enduring bond between mother and child, relying on sincere storytelling rather than celebrity endorsement. Check out the video. ### **The Rise of the Collaborative Video Tribute** In 2026, the trend moves from single-sender video messages to collaborative family tributes. Customers want a simple way for siblings, grandparents, and even extended family to contribute a short video clip, which the brand then stitches together into one perfect gift. This acts as a powerful, shared experience. - **The Emotional Multiplier:** When a mother receives a video featuring multiple family members, the emotional impact is exponentially higher than a single message. Brands that facilitate this process will capture the highest loyalty. - **The Marketer’s Role:** Your brand becomes the enabler of memory. By providing the platform and the professional polish, you associate your product with a priceless family keepsake. ## **Graduation Personalized Video Gift Trends in 2026** Now, let’s talk about graduation. It’s the perfect time to leverage short-form video and turn those graduation moments into something memorable. Gen Z is all about quick, punchy, emotional reactions, and graduation season is full of opportunities to capitalize on this. For example, the [Washoe County School District’s Countdown to Graduation Campaign](https://thisisreno.com/2025/05/wscd-countdown-graduation-2025/) honored 19 outstanding students in May 2025, each chosen by their principal to represent their school. These students shared their stories of determination, achievement, and future aspirations through personalized profile videos, which were posted daily on the district’s website and social media channels leading up to graduation. This annual campaign celebrated their academic milestones, showcasing their unique journeys and accomplishments as they prepared to graduate. The campaign also included virtual graduation ceremonies and safety measures for public gatherings. ![](https://brandlens.io/wp-content/uploads/2025/11/image-1-1024x639.jpeg "image - BrandLens")Here are marketing ideas for graduation: - **The Alumni Success Cam**: Imagine a university launching a “Congrats QR board” that students can scan to get personalized video messages from family members. Or video platforms like BrandLens releasing editable graduation video templates to help create shareable, personalized videos, perfect for grads and their families. - **The ‘Career Kickstart’ Video**: A QR code on the gift leads to a personalized video tutorial or inspirational talk from a professional in the graduate’s field, enhancing the gift’s career impact. - **The ‘Mastered It’ Short-Form Highlight**: A 15-second, fast-cut video that combines 5 uploaded college photos with trending music and text overlays, creating a fun, shareable highlight of the graduate’s journey. ## **The Personalization Gateway: QR Codes & Short-Form Video** The QR code is the simple, non-techy bridge between your tangible product and the emotional digital content. Short-form video is the preferred format because it’s easy to record and fast to consume. ### **1. Simplify the UGC Creation (The Sender’s Role)** The biggest barrier to personalized video is the sender’s effort. You must make the process frictionless: - **App-Free Recording:** The customer shouldn’t have to download an app. After purchasing the gift, send a direct link via email or SMS to a branded, mobile-optimized web recorder. - **Clear, Short Prompts:** Eliminate writer’s block. Instead of “Record a message,” use prompts that encourage short, sincere clips: - “Why are you sending this gift?” - “Share one favorite memory with \[Recipient’s Name\].” - “Say something that will make them smile.” - **Time Limit:** Enforce a strict 30-60 second maximum (the sweet spot for short-form video). This keeps the content punchy and ensures the sender doesn’t overthink it. - **Preview and Retake:** Always allow the customer to preview their video and easily retake it. This ensures they are happy with the UGC before it’s attached to the gift. ### **2. Integrate the QR Code (The Physical Product’s Role)** The physical product becomes the key that unlocks the UGC gift. - **Placement is Key:** Print a unique, dynamic QR code that links to the sender’s video message. Place it strategically: - **Gift Card/Insert:** The most common and effective method. Print the code on a branded card inside the gift box. - **Packaging Sticker:** A branded sticker placed directly on the box, with clear instructions like, *“Scan to reveal your personal message.”* - **Engraved/Printed on the Gift:** For high-end gifts, consider engraving a QR code onto a metal plate or printing it subtly on the gift itself (like a jewelry box). - **Dynamic Codes:** Use dynamic QR codes so you can track scans and update the video link if needed. This is crucial for analytics, knowing which gifts were opened and watched. ### **3. Deliver the Emotional Reveal (The Recipient’s Role)** The viewing experience must be branded, secure, and memorable. - **Branded Viewing Page:** When the recipient scans the QR code, they should land on a branded viewing page, not a generic video platform (like YouTube). This page should feature your logo, the occasion’s theme, and a short message like “A special gift video from \[Sender’s Name\].” - **Security:** Ensure the video link is secure (often unlisted or token-protected) so the private message is not publicly discoverable. - **The Moment:** The video should play instantly, providing that immediate “wow” factor that combines the surprise of the digital message with the joy of the physical gift. ## **The Future of Occasion Marketing: Always-On Emotion** If there’s one thing we’re learning in 2026, it’s that brands and creators are moving towards always-on emotional calendars. Instead of just launching a campaign for a holiday, think about tapping into micro-occasions throughout the year. There’s always something worth celebrating! At the end of the day, personalization isn’t just about selling a product; it’s about creating memories. In 2026, the best brands aren’t just offering a gift; they’re offering an experience. So, what’s your next move? Start thinking about how you can incorporate emotional timing, personalization, and video gifts into your upcoming campaigns and watch your engagement soar. ![author avatar](https://secure.gravatar.com/avatar/371489793411b483eb023a93c26c7c3009dead3a6350dd8abba46e92a7a01899?s=300&d=mm&r=g) Anahit [See Full Bio](https://brandlens.io/author/anahit/) [ ](https://brandlens.io/author/anahit/) **Categories:** Blog --- ### [Branded Video Messages to Gifts (and How Florists & Gift Shops Can Price It)](https://brandlens.io/blog/branded-video-messages-to-gifts-and-how-florists-gift-shops-can-price-it/) **Published:** October 1, 2025 **Author:** Gurgen Martikyan **Content:** You know that feeling when someone opens a gift, and it’s not just the present that makes them smile, but it’s the thought behind it? Well, that’s the magic we’re talking about. Today, people are looking for a moment, a memory, something that touches the heart. And honestly, nothing says “I’m thinking of you” more than a personalized message that’s delivered in a way that feels special. Imagine this: a customer is unwrapping a gift, and instead of a plain old card, a video pops up. It’s a personal message from the sender; maybe it’s a “Happy Birthday” or a “Just because” note, but it’s real. It’s them, speaking to the recipient, sharing a moment. That moment is priceless, and that gift is unforgettable. Video is quickly becoming the go-to way to take gifting to the next level. Whether it’s a bouquet, a curated gift set, or even a box of chocolates, adding a video message makes the whole experience feel so much more personal. And it’s not just about the sender’s words; it’s about how it makes the recipient feel: more connected, more valued. And it’s these kinds of emotional touches that build brand loyalty and make your business stand out. **Research shows that** [**video content generates 1,200% more shares**](https://www.researchgate.net/publication/336242662_Earned_Media_by_Commercial_Video_Sharing_The_Impacts_of_Value_and_its_Outcomes_to_Brands) **than text and images combined, making it one of the most powerful tools to elevate any gift-giving experience.** In this post, we’ll dive into: - How video content can elevate your gifting experience. - How to easily implement video messages into your products. - Pricing strategies that work, so you can profit from personalization. By the end, you’ll see how easy it is to turn every gift into a memorable experience that people will want to share. ## **Why Video Is The Key To Elevating Gifting Experiences** As a florist or gift shop owner, you already know that gifting is about the experience, not just the product. Video messages take that emotional connection and amplify it in a way that a card or note can’t quite match. Studies show that viewing a video message creates a strong emotional response, [making a lasting impression.](https://www.researchgate.net/publication/254780924_Emotion-Induced_Engagement_in_Internet_Video_Advertisements) For example, think about a bouquet. Sure, it’s beautiful, but imagine the recipient’s surprise when they see a personalized video message pop up from the sender. It’s an experience that turns a simple gesture into something unforgettable. A QR code on the flower tag or inside the gift box can open a heartfelt video, instantly making the gift feel more meaningful. People are more likely to remember the sender’s face, voice, and message because the emotional intensity of video creates a deeper connection than any card or note. This video feature doesn’t just benefit the recipient. It increases brand loyalty, too. Gifting brands that offer these personalized experiences are viewed as more thoughtful and attentive, which translates into increased customer satisfaction and repeat business. [**Take Floward,**](https://floward.co/floward-continues-to-be-a-leader-in-innovation-with-launch-of-new-features/) for example. This florist e-commerce brand nailed the power of video in its advertising. Their campaign features an ad copy that creates an emotional connection by inviting customers to “Share your feelings.” To sweeten the deal, they offer a discount, free delivery, and a free personalized video card with each purchase. This combination of emotion-driven messaging and a tangible incentive increases conversion rates significantly. What’s really powerful here is the human presence in the video, which makes the whole experience feel personal and authentic. [Personalized gifting campaigns with video notes](https://brandlens.io/blog/how-to-create-personal-touch-with-ugc-video-content-for-gift-boxes/) can have a lasting impact. ![](https://brandlens.io/wp-content/uploads/2025/10/image-8-1024x682.jpeg "image - BrandLens")image## **How to Easily Implement Video Messages into Your Products** So adding video messages might sound tricky, but it’s actually easier than you think. Here’s a breakdown of how you can start offering this feature in your florist or gift shop: ### **Pick Your Video Format** Decide whether you want to offer prerecorded branded videos, [user-generated content](https://brandlens.io/blog/user-generated-content-ugc-vs-ai-generated-content-a-comprehensive-comparison/) (where customers record their own messages), or a hybrid of both. For example, a thank-you message from your brand at the beginning, followed by a personalized video from the customer. It’s an easy way to give customers control while keeping your brand’s tone in check. #### **User-Generated Content (UGC)** UGC is a great way to let customers contribute to the experience. By allowing them to record their own personal messages, you can create a [truly authentic experience](https://brandlens.io/blog/why-authentic-content-marketing-wins-in-2025/) that feels intimate. Customers will appreciate the ability to personalize their gift, making it a more memorable gesture. As an example, [**Hershey’s,** ](https://shop.hersheys.com/)a leading global chocolate brand, used [the BrandLens video platform](https://brandlens.io/case-study/hersheys-kisses-with-personalized-videos/) to create a personalized gifting experience by allowing customers to attach video messages to Hershey’s Kisses boxes. Consumers could record heartfelt messages via QR codes inside the boxes, adding a personal touch to their gifts. The results were remarkable: - Over 300,000 consumers engaged - Creating more than 20,000 personalized videos - A 35% engagement rate. Customers loved the emotional impact, with one saying, “The personalized video was such a sweet and heartfelt touch that made our gift truly special.” [View Hershey’s post on Instagram](https://www.instagram.com/reel/C29mnmssLAi/) to see how it worked. ![](https://brandlens.io/wp-content/uploads/2025/10/image-10-1024x627.jpeg "image - BrandLens")imageIf you go for UGC videos, check out[ how to collect branded UGC without friction](https://brandlens.io/blog/how-to-collect-ugc-videos-without-apps/) and create successful [video formats that will benefit your brand.](https://brandlens.io/blog/5-common-types-of-ugc-videos-your-brand-will-benefit-from/) #### **Branded Video** Branded videos offer professional consistency. These videos should align with your shop’s voice and aesthetic, and they help maintain a consistent brand identity across all customer touchpoints. A branded video might include a seasonal greeting, a thank-you message, or an introduction to your shop’s offerings. #### **Hybrid Model** A hybrid model combines both, starting with a branded greeting and following up with a customer-uploaded personal message. This gives the gift a professional touch while still allowing the recipient to feel the personal sentiment from the giver. ### **Integrate QR Codes** This is where the magic happens. Adding a unique [QR-triggered experience for special occasions](https://brandlens.io/blog/holiday-2025-personalization-playbook-how-qr-powered-video-gift-notes-turn-every-purchase-into-a-mom/) by placing a QR code on the flower tag, gift box, or product insert allows recipients to easily access the video message. The best part? The customer doesn’t need any special app or tech skills; they just scan and watch. [Cadbury](https://www.cadbury.co.uk/), a confectionery brand, is a great case to highlight. In their Cadbury Glow campaign, the brand allowed customers to create personalized video clips that they could send to loved ones. By incorporating names and photos from users’ Facebook pages, the videos felt truly personal and engaging. To make the experience even more seamless, QR codes were used to easily share these personalized videos. This creative approach not only strengthened the connection between Cadbury and its customers but also encouraged social media sharing, expanding the brand’s reach. The campaign was a huge success, with customers deeply appreciating the personal touch, and it helped Cadbury boost its social presence through user-generated content. ### **Simplify the Process** Once your videos are ready, hosting and distributing them smoothly is essential for a seamless customer experience. Use tools like [BrandLens ](https://brandlens.io/)or other easy-to-use platforms to streamline the video collection process. These platforms let you collect and host videos without any friction. You can integrate videos into your products easily and manage user-generated content without the need for complex app installations. Your customers can upload their own videos directly to your app, and you can deliver them seamlessly with the gift. Check out [cost-effective ways to produce video content.](https://brandlens.io/blog/how-to-create-budget-friendly-branded-video-content-with-brandlens/) #### **Promote Your Video Message Feature** Once the functionality is in place, it’s time to spread the word. Market your new video messaging feature to your audience by highlighting it on your website, in your social media campaigns, and through email marketing. Show how these personalized video messages can make their gifts even more meaningful. - Use eye-catching visuals and clear calls to action (CTAs) like “Add a Personal Touch with a Video Message” or “Make Your Gift Extra Special with a Custom Video.” - You can also create a demo video showing how easy it is to scan the QR code and watch the personalized message. ![](https://brandlens.io/wp-content/uploads/2025/10/image-9-1024x682.jpeg "image - BrandLens")image#### **Measure Success and Gather Feedback** Once you’ve implemented video messages, it’s essential to track the success of this initiative. Measure engagement rates, customer feedback, and how the feature affects repeat business. Did customers feel more connected to their gifts? Did they share the video with others? Customer engagement with the QR codes (how many people are scanning), social media mentions, and return rates can help you understand how well this feature is resonating with your audience. ## **Pricing Strategies That Work, So You Can Profit from Personalization** Now that you’re offering video messages, let’s talk about how to price this add-on so it works for both you and your customers. Pricing video messages doesn’t have to be complicated, but it’s important to strike the right balance between value and accessibility. Here are a few pricing ideas that have worked for other florists and gift shops: 1. **Basic Option (Free or Low-Cost)**: Offer a simple branded video from your shop at no extra charge. This could be a heartfelt “Thank you” message, a short story behind the gift, or a seasonal greeting. It adds a personal touch without any extra cost to the customer and helps introduce them to the concept of video gifting. 2. **Mid-Tier Option ($5–$10)**: Allow customers to add a short, custom text or audio message to accompany the video. This gives the customer a chance to make the gift a bit more personal without a huge price tag. It’s perfect for people who want something a little more unique but don’t need a full video from them. 3. **Premium Option ($15–$25)**: For customers who want to go all out, offer the ability to record a fully personalized video message. This could be from the sender themselves, creating a powerful and deeply personal connection. You could also add this option as part of a holiday or gift package. 4. **Bundled Packages**: The holidays are a great time to upsell. For example, create a package deal that includes a bouquet or gift set along with a personalized video message. Offering a discount on the video when purchased as part of a larger bundle, which can help increase overall sales. **Bonus Tip**: If you want to really take it up a notch, consider offering a subscription option where customers can add a video message to every order. For example, a monthly floral subscription service where each delivery comes with a personal video message. This keeps customers coming back, and you can set a subscription price that includes the video feature as a regular perk. At the end of the day, the future of gifting is all about personalization and connection. Adding video messages to your products is a way to elevate the experience, build deeper relationships with your customers, and differentiate your brand. By offering [add-ons that make unboxing a social moment](https://brandlens.io/blog/psychology-of-ugc-why-people-love-it/), you’re selling a memorable, emotional experience that customers will want to share with others. Plus, it’s a great way to boost brand loyalty, increase conversions, and keep your customers coming back for more. Try integrating video messages with BrandLens into your gifts and watch your customer satisfaction and your sales soar! **References:** - [**Earned Media by Commercial Video Sharing: The Impacts of Value and its Outcomes to Brands**](https://www.researchgate.net/publication/336242662_Earned_Media_by_Commercial_Video_Sharing_The_Impacts_of_Value_and_its_Outcomes_to_Brands) - [**Emotion-Induced Engagement in Internet Video Advertisements**](https://www.researchgate.net/publication/254780924_Emotion-Induced_Engagement_in_Internet_Video_Advertisements) - [**Floward continues to be a leader in innovation with launch of new features** ](https://floward.co/floward-continues-to-be-a-leader-in-innovation-with-launch-of-new-features/) - [**https://www.instagram.com/reel/C29mnmssLAi/**](https://www.instagram.com/reel/C29mnmssLAi/) ![author avatar](https://brandlens.io/wp-content/uploads/2025/04/image-1-300x300.jpg) Gurgen Martikyan [See Full Bio](https://brandlens.io/author/gugoadmin/) [ ](https://brandlens.io/author/gugoadmin/) **Categories:** Blog --- ### [Step-by-Step Guide to Crowdsourcing a Music Video](https://brandlens.io/blog/step-by-step-guide-to-crowdsourcing-a-music-video/) **Published:** September 9, 2025 **Author:** Gurgen Martikyan **Content:** Gone are the days when music videos were glossy productions limited to artists, directors, and a camera crew. Today, fans are not just watching; they’re starring in them. From Beyoncé’s fans filling TikTok with choreography challenges to indie bands sourcing lip-sync clips on Instagram, crowdsourced music videos are booming. Crowdsourcing simply means opening up a project to your community, so many people can contribute instead of just one team. In music videos, that looks like fans sending in clips, such as singing, dancing, reacting that get stitched together into a final, shared creation. Why is crowdsourcing important? They’re cost-effective, community-powered, and emotionally resonant. They let your listeners feel like co-owners of your art instead of passive viewers. And the best part is that you don’t need a big budget, an agency, or even an app to make it happen. This guide will walk you through the exact process of going from idea → brief → fan submissions → final edit → promotion. We’ll also weave in video campaign ideas for music creators, as well as real-world case studies powered by BrandLens to show how brands and artists are already mastering this approach. Curious how simple it can be? Check out [easy launch and moderation of fan submissions.](https://brandlens.io/how-it-works/) ![](https://brandlens.io/wp-content/uploads/2025/09/image-1024x682.png "image - BrandLens")## **1. Why Crowdsourced Music Videos Work So Well** At its core, crowdsourcing is about inviting your audience to co-create. Instead of passively watching, fans actively shape the final video. This approach strengthens the bond between artist and audience, because everyone who contributes feels part of the story and there is a music video co-creation. At its core, a crowdsourced music video transforms your fanbase into collaborators. - **Fans Become Part of Your Art:** Instead of streaming your track on repeat, they get to live inside it by dancing, lip-syncing, or creating visual interpretations. - **Boosts Emotional Buy-in:** A fan who contributes content is far more likely to share, comment, and champion your video once it’s live. - **UGC Fuels Social Reach:** When contributors promote their clips, they multiply your exposure across Instagram, TikTok, and YouTube. - **Content Feels Lo-Fi and Real:** That’s exactly the vibe Gen Z and TikTok audiences crave, authentic, not over-produced. - **You Gain Free Performance Clips:** Whether it’s someone jamming in their bedroom or dancing at a festival, you’re collecting real-world moments you could never stage yourself. This principle is not limited to music. Brands across industries are showing that [co-creating video content with their audience](https://brandlens.io/blog/the-power-of-video-co-creation-how-brands-and-consumers-can-build-content-together/) builds unmatched loyalty and reach. ## **2. Pre-Production: Set the Stage for Submissions** Like any video project, good planning makes all the difference. Here’s how to set your crowdsourced music video up for success. ### **Choose the Right Song** - Pick a track that is emotional, danceable, or story-rich. - High-energy songs are great for dance or lip-sync challenges. - Emotional ballads lend themselves to story-driven fan interpretations. ### **Decide on the Theme** - **Lip-Syncing:** Invite fans to sing along to a chorus. - **Dance Challenge:** Encourage choreography (solo or group). - **Fan Reactions:** Capture genuine first listens. - **Story-Based:** Let fans film their own take on your lyrics. ### **Write a Creative Brief** How to make a fan-made music video? Keep it simple and clear: - What fans should film (dance, sing, react, interpret). - Video length and orientation (vertical/horizontal). - Submission deadline. - Incentives (credits, merch, reposts, VIP invites). ### **Provide a Demo or Sample** Show them what you mean: record a quick example. Fans are more likely to participate if they can visualize the result. If this is your first time running a UGC project, check out [best practices for managing your first UGC project](https://brandlens.io/blog/4-things-to-know-before-managing-your-first-ugc-project/). And don’t forget, tools exist that make brief writing and prompts easy. Explore [tools that simplify UGC video storytelling](https://brandlens.io/blog/tools-for-video-storytelling-how-to-capture-compelling-ugc/) to see how guided templates ease the process. ## **3. Collecting Fan Videos Without the Hassle** One of the biggest barriers to UGC is friction. If fans need to download an app, sign up, or send clunky files, many will drop out. That’s where platforms like BrandLens shine. You can: - Share a custom capture link or QR code. - Brand your upload flow with your logo and colors. - Offer clear instructions and consent forms right on screen. - Accept submissions from any device, including desktop, mobile, tablet. - Moderate in real time, approve the best clips, and download them instantly. Take [CashPerClip.com](http://cashperclip.com) as an example. - This Ready Set initiative flips the script on how stock footage is created. - Instead of hiring film crews, they invite everyday people worldwide to shoot quick 10–30 second videos directly from their browser, [using our video platform:](https://brandlens.io/case-study/how-cashperclip-com-uses-brandlens-to-power-its-stock-video-campaigns/) no app downloads, no barriers. - Each campaign comes with creative prompts like “capture a confident walk across the street” or “film a slow-motion coffee pour.” - The result? A steady flow of authentic, rights-cleared clips that feel natural, diverse, and instantly usable for licensing. - By streamlining the process, CashPerClip has essentially turned casual creators into a global content engine. Now imagine applying the same system to your next music video, fans worldwide submitting lip-syncs, dances, or reactions with zero friction. There are UGC collection tools with no-app needed. ## **4. Editing Your Fan Submissions Into a Cohesive Video** Once your inbox is full of clips, it’s time to edit. - **Organize by Theme or Section of the Song:** Place dance clips in the chorus, reaction clips in the bridge, etc. - **Use simple Editing Software:** Adobe Premiere Pro is great, but even iMovie or CapCut works. - **Keep the Authenticity:** Don’t over-polish; fans want to see real people. - **Highlight Emotional Peaks:** Someone crying during a ballad? A fan going wild in their room? Use those. - **Add Credits and Thank-Yous:** A rolling list of contributors at the end gives recognition and boosts shares. ## **5. Publishing and Promoting the Final Music Video** You’ve got your masterpiece, now share it with the world. - **Post Across Multiple Platforms:** YouTube, Instagram Reels, TikTok, and even Spotify Canvas. - **Tag Your Contributors (with Permission):** Fans love being acknowledged. - **Create a Mini-Campaign Around Launch:** - A countdown to the premiere. - Behind-the-scenes reels. - Short “fan spotlight” clips. - **Use Hashtags.** Examples: #FanMadeVideo, #YourSongChallenge, #CrowdsourcedMusicVideo. - **Encourage Sharing.** Remind fans it’s their project too. During holidays, a chocolate company, [Hershey’s, let consumers attach personal video messages ](https://brandlens.io/case-study/hersheys-kisses-with-personalized-videos/)to boxes of Kisses. The results? Over 300,000 participants and 20,000 personalized videos created. The key takeaway: when people feel part of a creation, they share it everywhere; just like your fans will when they see themselves in your video. Check out other [creative examples of UGC in action.](https://brandlens.io/blog/5-common-types-of-ugc-videos-your-brand-will-benefit-from/) ## **Best-Fit Case Studies for Music Video Context** ![Best-Fit Case Studies for Music Video Context](https://brandlens.io/wp-content/uploads/2025/09/image-1-1024x682.png "image - BrandLens")1. **Lip-Sync Battle for Entertainment Brands** - Directly ties to music. Fans record themselves singing or acting with licensed audio tracks. Perfect parallel to a fan-submitted video content. 2. **“Finish the Story” Interactive Video** - Fans contribute to a partially completed narrative. You can draw comparisons to music videos where fans interpret or extend a song’s story. 3. **Live Event Fan Reactions** - Concert-goers capture their emotions in real time. Great example for artists wanting to stitch live crowd energy into their music video. 4. **Side-by-Side Sports Challenge** (reframed) - Instead of sports, this same format can be used for fans recording duets with the artist’s original video (like a TikTok duet). 5. **Fan Cam** - Already music-adjacent. Fans record themselves at different locations (think global montage of people vibing to a song). 6. **Crowdsourced Video Ads** - Although used in advertising, the same method (stitching multiple user-submitted clips) is exactly what a crowdsourced music video requires. ## **Turn Fans Into Co-Creators** Crowdsourcing a music video isn’t just a fun experiment; it’s becoming a new standard in music marketing. It reduces production costs, deepens fandom, and gives your song an authentic afterlife on social platforms. By planning smart, using frictionless tools, and celebrating your contributors, you can create something unforgettable with your community. Ready to co-create your next music video? Try BrandLens to launch your first crowdsourced campaign without apps, edits, or stress. [Request a Demo](https://go.brandlens.io/meetings/vahag/demo?_gl=1*5126vt*_ga*MTUyNzE0NTU4NC4xNzQyOTc1ODk3*_ga_CQ39ZK8T1J*MTc0NDAyMzEwMi4zLjAuMTc0NDAyMzEwNC4wLjAuMA..&uuid=bda8e36c-7198-446b-b5bb-148c3fc9ce6d) today. ![author avatar](https://brandlens.io/wp-content/uploads/2025/04/image-1-300x300.jpg) Gurgen Martikyan [See Full Bio](https://brandlens.io/author/gugoadmin/) [ ](https://brandlens.io/author/gugoadmin/) **Categories:** Blog --- ### [Virtual Events Are Dying Without UGC: How Authentic Video Revives Engagement](https://brandlens.io/blog/video-production-for-virtual-events-why-ugc-is-essential-for-success/) **Published:** July 12, 2025 **Author:** Vahagn Khachikyan **Content:** Let’s face it: we’re all a little burned out on virtual events that feel like glorified webinars. In a world post-Zoom fatigue, simply sharing information doesn’t cut it anymore; your event has to spark something. Today’s digital audiences crave more than slick presentations or back-to-back speaker sessions. They want something interactive, personal, and alive. That’s where user-generated content (UGC) comes in as a total game-changer. No matter the format, whether it’s a global summit, a virtual town hall, or a live product launch, the playbook has shifted. And the brands that are winning? They’re the ones embracing that shift fast. ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXfPr0fvJ7nr840nNRsT_DIfi1qMI2gQ8nAAwjKltM8wowfroQJ5CH3fGVP5zXee_Ee_VgdOPfSmViaT7xfPxpDAA47iNoFgAKAb182E2URUQeTAku5sHgCHjgojR4L78tuZwDoqNg?key=iUemzfY4Lr66C72Lfb3lhQ)## **Virtual Events Have Changed, So Should Your Video Strategy** Remember when hosting a virtual event meant uploading a pre-recorded keynote, throwing your logo on a Zoom overlay, and calling it a day? Yeah… those days are over. Today’s virtual and hybrid events demand more: more interaction, more authenticity, more connection. Here’s the reality: attention spans are shorter, and expectations are higher. Virtual audiences are used to swiping through TikTok, liking Instagram Reels, and watching short YouTube clips that make them feel something. Glossy, one-way videos just don’t cut it anymore. That’s why UGC for virtual events isn’t just a bonus but a must. BrandLens makes it simple to gather this kind of authentic video content for virtual conferences. No chaos, no stress; just streamlined, brand-safe, scalable storytelling. Curious how it works in real-time? Check out [how BrandLens helps you collect virtual event content at scale](https://brandlens.io/how-it-works/). ## **Why Traditional Virtual Event Content Falls Flat** Let’s be real for a second: most virtual event video production has gotten a little… stale. Sure, your event might have cool graphics and a high-profile speaker lineup. But if everything feels one-directional, you’ve already lost your audience. Here’s what’s happening: - People are tired of livestreams. They don’t just want to “watch”, they want to be part of the experience. - Over-produced doesn’t mean over-performing. Sometimes, the more polished it is, the less relatable it feels. - If your audience isn’t contributing, it’s like the event never happened. No trace, no memory, no buzz. That’s where UGC flips the script. Instead of asking people to watch passively, you invite them to help tell the story. Think: spontaneous video questions during sessions or live reactions during keynotes. That’s the stuff that keeps people engaged and keeps your event alive long after it ends. Still not convinced? Check the data. Authentic, participatory content drives stronger engagement. Dive deeper into [why interactive, authentic content drives virtual engagement](https://brandlens.io/blog/psychology-of-ugc-why-people-love-it/ "Psychology of UGC: Why People Love It?"). Want to see raw, unfiltered clips outperform studio content? Take a look at [how unfiltered content outperforms polished content in virtual settings](https://brandlens.io/blog/real-is-the-new-viral-why-brands-are-embracing-unpolished-ugc/). Spoiler: it’s not even close. ## **What UGC Adds to Your Virtual Event Video Strategy** Video content alone isn’t enough anymore. What you need is a compelling narrative and not just one told by your brand. Your audience, partners, speakers, and even sponsors all have a voice worth amplifying. UGC helps bring those voices into the spotlight. ### **Before the Event** Build buzz and set the tone. - Ask attendees to submit short RSVP clips like “Why I’m attending.” - Get teaser videos from speakers. - Feature early submissions on your website or social channels. Pro tip: Before the event even starts, this type of pre-event content fosters a sense of community among registrants and increases email open rates. ### **During the Event** Keep things dynamic and participatory. - Include attendee reaction videos during live sessions. - Prompt questions via QR codes or in-platform tools. - Run contests or shoutouts using submitted clips. ### **After the Event** Stretch your content’s life and its impact. - Create highlight reels using both speaker content and attendee clips. - Craft emotional, community-driven event recap videos. - Repurpose testimonials to promote future events. Want some inspiration? Check out our [tips for launching interactive UGC campaigns at events](https://brandlens.io/blog/event-activations-with-interactive-videos-how-ugc-can-amplify-the-impact/). ## **Types of UGC That Work Best for Virtual Events** Not all UGC is created equal. The most powerful clips are the ones that bring energy, emotion, and authenticity. These formats consistently deliver and make your event unforgettable. Here are the formats that consistently deliver powerful virtual event storytelling and extend the shelf life of your content: 1. **Live Reactions & Takeaways** Nothing captures the moment like raw, in-the-moment reactions. Whether it’s a laugh, a gasp, or an “aha!”, these are the clips that build connection. BrandLens allows attendees to generate video content in live sessions through its tools. Multiple video clips can be combined into emotional montages or highlight reels that make your event come alive. - **Example:** Let’s imagine a marketing conference, where attendees recorded 15-second “What surprised you most today?” clips after sessions. The end-of-day montage can drive 3x more shares than the event’s own keynote videos. 2. **Speaker and Sponsor Shoutouts** UGC can also boost relationships with partners and speakers. Let your attendees be the ambassadors. Encourage them to thank a speaker or highlight a sponsor product they love. Keep it short, sweet, and genuine. Short, meaningful videos help develop human connections between your partners while building mutual benefits. - **Pro Tip:** Turn it into a contest: the most creative shoutout wins a feature at the event’s closing session or gets shared on the sponsor’s socials. Now you’re not just creating content, you’re simultaneously producing advocates who will help your brand. 3. **Behind-the-Scenes Attendee Clips** What’s it really like to attend virtually? This format turns the mundane into memorable. People love showing off their setups: laptops with sticky notes, pets on their laps, coffee mugs, and kids watching along. It’s real. It’s relatable. And it sparks a communal vibe. - **Example:** Imagine a scenario where one summit invited attendees to share “Watch Party” clips that demonstrated their preparation for attending the event. A submission featuring coworkers with branded snacks and matching Zoom backgrounds can end up getting 500+ shares on LinkedIn. 4. **Post-Event Testimonials & Social Clips** Keep the momentum going by asking for quick reflections. Ask attendees to share their top event moment and biggest learning as you request them to create short video testimonies. The short clips work well for transforming into event recap videos with UGC that can be used in paid ads or embedded on your upcoming registration page. - **Example:** Think of a SaaS company that asked customers to present their plans for applying the knowledge gained after the event ended. The responses were transformed into a multi-part video production named “60 Days Later” that displayed real-life transformation and boosted demo request rates by 23% among new leads who watched the content. This isn’t just content but a connection in motion. When attendees see themselves reflected in the story, engagement turns into loyalty, and moments become movements. - Discover how BrandLens is [capturing attendee reactions and engagement videos](https://brandlens.io/solutions/experiential-marketing-agencies/) to create authentic, on-brand narratives that elevate virtual and hybrid event experiences. - Explore how we’re [empowering agencies to capture real-time event UGC](https://brandlens.io/solutions/event-promotion-agencies/), giving them tools to turn audience participation into marketing gold—live, unscripted, and full of energy. - You can even take it behind the scenes by [adding human storytelling to your virtual experience](https://brandlens.io/solutions/employee-engagement/), bringing emotion, authenticity, and community into internal events and remote work culture. ## **How to Seamlessly Collect & Manage UGC During Events** Worried about how to organize all this content? Don’t be. That’s where technology makes everything easier. BrandLens handles the workflow for you. Here’s how: - Trigger submissions via QR codes, overlays, or links. - Walk participants through guided recording steps. - Automatically tag, moderate, and approve content in real-time. - Embed finished videos instantly, no editing required. Even the voting feature, download controls, and galleries that refresh in real-time can be activated. First time managing UGC? Don’t miss our [best practices for managing your first UGC campaign](https://brandlens.io/blog/4-things-to-know-before-managing-your-first-ugc-project/). Whether you’ve got 200 attendees or 20,000, this setup scales with you. It makes collecting attendee videos for webinars, real-time UGC for live events, and hybrid experiences simple. ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXee1lMEJGFvwGSizjlRVDaYF0eom9YE5w7rDoXW0Oic5j8YWQabYqkRnGLwePlUOWjAmJIb1GJ2vXSfLGSbEEBCKwJ7cczJk0GOJcUYjSEgnI5-LnFmjmEJAxpx4xODoPmnsJBvIg?key=iUemzfY4Lr66C72Lfb3lhQ)## **Real-Time UGC Ideas to Bring Your Event to Life** Ready to get people engaged on the spot? These tactics help spark interaction right now; no fancy production needed. Static livestreams and “drop your questions in the chat” are yesterday’s playbook. Today’s virtual audiences expect interactive, creative, and community-driven content. - **QR Code Video Prompts on Slides & Screens** Want instant participation without interrupting the session? QR code UGC capture during livestreams provides an instant video recording option for attendees to submit short videos. For example: During a panel, flash a QR code and ask: “What’s your biggest takeaway so far?” The attendees will scan the QR code, record their video, and submit it within 60 seconds. Your submitted videos can be featured between sessions and in the closing keynote. - **Interactive “Fan Wall” with Live UGC Playback** Display live attendee videos in a content wall where you can display watch party setups, session reactions, or sponsor shoutouts. You can show it in your virtual lobby, on the main stage, or even in email follow-ups. Even when attendees are from different time zones, it creates a feeling of being together. - **Speaker Intro Video Questions** Before each keynote or breakout, cue up attendee-recorded questions using video content for virtual conferences. This helps to warm up the audience and provides your speakers with material to respond to naturally. For example: “Here’s what Jamie from Austin wants to know…” Suddenly, the session feels less like a lecture and more like a conversation. - **Duet or Side-by-Side Reaction Challenges** Heard of the side-by-side video feature that allows you to create challenges during the event? Use the format to ask users to respond to product teasers, keynote moments, or branded clips in real time. This drives massive engagement and gives you highly shareable, on-brand, snackable content post-event. - **On-the-Spot Contests with Video Predictions** Allow your attendees to make video predictions during major announcements, contests, or product reveals. Recognize the best guesses in real time or reward standout submissions with exclusive swag. This is perfect for energizing your crowd during longer sessions or bridging transitions with authenticity and fun. These aren’t just gimmicks; they’re part of a smarter, more human video engagement strategy. These tactics are used to create video engagement strategies for virtual events that foster two-way conversations, create FOMO (fear of missing out), and produce evergreen content that outlasts the livestream. And the best part? With BrandLens, it all happens in one seamless workflow, from collection to moderation to instant publishing. ### **UGC Isn’t Optional; It’s the Heart of Modern Virtual Events** Whether you’re hosting a global summit or an internal all-hands, your audience doesn’t just want to tune in. They want to show up. Be seen. Be part of the story. User-generated content is how you make that happen. UGC allows attendees to co-create event experiences that extend the life of your content past the event period. And with our platform, BrandLens, it’s easier than ever to collect, organize, and share that content at scale. All you need is your community and the right tools to spotlight them. By letting your audience become the stars of your content, they will produce conversion-ready material. Ready to take your virtual event video strategy to the next level? [Request a Demo](https://brandlens.io/how-it-works/) and see how we make it simple. ![author avatar](https://secure.gravatar.com/avatar/68395e8cd4426373630f53e740ea64e1381d54b22e3084b49597a42e3182ffdb?s=300&d=mm&r=g) Vahagn Khachikyan Video Visionary [See Full Bio](https://brandlens.io/author/vahagn-khachikyan/) [ ](https://brandlens.io/author/vahagn-khachikyan/) **Categories:** Blog --- ### [How Experiential Events Drive Brand Loyalty Through Video Content](https://brandlens.io/blog/how-experiential-events-drive-brand-loyalty-through-video-content/) **Published:** July 3, 2025 **Author:** Gurgen Martikyan **Content:** Memories are the foundation of true brand loyalty. More profound and unforgettable than a catchy slogan is the feeling of being there, of truly experiencing what a brand represents. By allowing consumers to truly connect with your brand, experiential events are ideal for establishing those enduring relationships. But when those moments are recorded and shared, the magic truly happens. Video content converts short-lived connections into enduring loyalty in this way. Video content increased brand awareness, according to 96% of marketers. User-generated video storytelling supercharges engagement. Imagine your event moments, those candid reactions, surprising discoveries, and joyful celebrations being captured by the very people who experienced them. With [BrandLens](https://brandlens.io/), a video co-creation platform, you can now magnify that material and instantly create a powerful brand. Want to see how it works? Check out [how BrandLens helps brands activate video storytelling at live events.](https://brandlens.io/how-it-works/) What makes UGC video storytelling at live events so unique and [why are brands embracing real, unfiltered video storytelling](https://brandlens.io/blog/real-is-the-new-viral-why-brands-are-embracing-unpolished-ugc/)? Companies may create devoted brand ambassadors and distribute their message widely by using video footage to engage consumers both during and after an event. Let’s get deeper. ## **Why Loyalty Is Driven by Experiential Marketing** Creating thoughtfully designed experiences that allow consumers to feel a brand rather than merely see it is the goal of experiential marketing. Experiences involving multiple senses have a profound effect. Consider this: either you could read reviews of a new restaurant or you could actually go there and eat. Which is more likely to help you decide and make you want to tell others? Showing is preferable to telling when it comes to your brand. So, experiential marketing has two main impacts: ### **Engaging Emotions, Building Loyalty** Immersive experiences do more than engage the senses, they engage the emotions. Neuroscience shows that emotional experiences[ seriously improve recall ](https://pmc.ncbi.nlm.nih.gov/articles/PMC9196161/)and perceived value. When people feel a connection with a brand, they remember it better and associate it with good experiences. Events build emotional equity crucial for keeping customers happy. Read up on[ why people connect with unscripted event moments](https://brandlens.io/blog/psychology-of-ugc-why-people-love-it/). This is exactly why experiential marketing has such a profound impact on brand loyalty. Feelings drive decision-making and when your event makes people feel, they remember you. ### **Social Amplification and Viral Impact** When attendees capture and share emotional stories at brand experiences, the impact multiplies socially and psychologically. It’s not just about sharing a fun clip, it’s about a personal connection to the brand. That’s where UGC video can significantly elevate your event’s return on investment (ROI). This kind of content helps extend your reach far beyond the attendees themselves, tapping into their social circles and beyond, fueling organic engagement. **Real Example: MasterCard’s Priceless Moments MasterCard’s Priceless Moments campaign is an excellent illustration of this idea in action. At live events, attendees recorded and shared their thoughts in real time, producing genuine testimonies that struck a personal chord with viewers. In addition to fostering emotional bonds with the company, these user-generated events increased loyalty. ## **The Function of Video in Preserving Moments That Foster Loyalty** ![](https://brandlens.io/wp-content/uploads/2025/07/Function-of-Video.jpg "Function of Video - BrandLens")One of the best ways to capture the spirit and passion of live events is through video. A 10-second clip can be a potent storytelling tool that prolongs an event and gives the impression that it never truly finished. Converting live events into enduring content is essential for fostering brand loyalty. When attendees share customer video experiences at events, whether they’re reaction clips, challenge submissions, or testimonials; it’s a powerful way to generate social proof. You can [boost social engagement and trust through real customer videos](https://brandlens.io/solutions/testimonials/). And let’s face it: social proof is a trust magnet. Videos of real customers experiencing your brand in a real-time environment send an implicit message to potential customers: “This brand is trustworthy.” **Bonus:** Participants who appear in the content feel recognized, and this recognition makes them more likely to continue advocating for your brand. ## **How to Use UGC Video During Events to Spark Engagement** The magic of UGC video happens when brands engage attendees before, during, and after the event. Here are some ideas for how you can integrate video at every stage of your activation to maximize engagement and loyalty: ### **Pre-Event Engagement** - **Challenge Announcement:** Start a video challenge that excites prospective attendees prior to the event. Perhaps, *“Record a 30-second video telling us why you want to attend \[Event Name\]!”* - **Teaser Videos:** Show snippets of prior guests or influencers discussing their experiences at earlier events. A great example of pre-event engagement is [UCLA Anderson School of Management’s case. ](https://brandlens.io/case-study/ucla-mba-discovery-campaign/)To make orientation more personal and engaging, UCLA used BrandLens to welcome new MBA students before they even arrived on campus. The campaign aimed to help incoming students connect and feel part of the UCLA community from day one. - Students received a link to record short video introductions, with no app download required. - Each video followed a UCLA-branded template with light prompts, such as “Where are you from?” and “What are you most excited about?” - These videos were instantly uploaded to a private gallery curated by the school, allowing students to recognize each other before classes started, creating a sense of familiarity and belonging. - This initiative turned a routine welcome message into a shared, human experience, captured on video. ### **On-Site Video Activations** [ How to create social-ready video campaigns from event footage](https://brandlens.io/blog/event-activations-with-interactive-videos-how-ugc-can-amplify-the-impact/)? - **QR Codes for Video Storytelling at Activations**: Display QR codes around the event, encouraging attendees to scan them and record their favorite moments. The experience could be something like, *“Record a reaction to your favorite product demonstration!”* - **Branded Video Booths**: Set up branded video booths or roaming prompts with clear instructions, such as: *“Tell us how our brand made an impact on you today!”* - **On-Screen Prompts**: Use on-screen directions to guide storytelling. For example: *“What was your wow moment during this activation?”* You can also go over [tips for running video UGC challenges at live activations](https://brandlens.io/blog/4-things-to-know-before-managing-your-first-ugc-project/) to get more insights. ### **Post-Event Amplification** - **Recap Videos**: After the event, share highlight reels of attendee-generated content. These can include fun clips, testimonials, or even behind-the-scenes moments. - **Thank You Messages**: Publish personalized thank-you clips from the brand or event organizers to show appreciation for attendees’ participation. - **Community Reactions**: Highlight how attendees are sharing their memories on social media, adding a layer of social proof. For more ideas on how to leverage video content during your events, check out[ ](https://brandlens.io/solutions/experiential_marketing_agencies/)[scaling interactive video activations at events.](https://brandlens.io/solutions/event-promotion-agencies/) ## **Best Practices for Turning Experiential UGC into Long-Term Loyalty Assets** ![Best Practices for Turning Experiential UGC into Long-Term Loyalty Assets ](https://brandlens.io/wp-content/uploads/2025/07/Experiential-UGC.jpg "Experiential UGC - BrandLens")Creating videos at live events is only half the battle now, let’s turn them into loyalty-driving content. Here are some best practices to follow: 1. **Consistency is Key**: Use consistent branding across overlays, captions, and outros to make sure your content remains on-brand and visually cohesive. 2. **Get Permission**: Make sure participants preview and approve their videos before you use them. This ensures they feel comfortable and valued. 3. **Content Organization**: Once videos are submitted, use BrandLens’ platform to organize content by campaign, sentiment, or moment. This makes repurposing content for future campaigns easier. How to repurpose event UGC for brand campaigns? UGC can be used in a variety of ways: - **Social Media:** To encourage interaction, share UGC as posts or stories. - **Emails**: Include UGC in newsletters or follow-up emails. - **Paid Ads**: Use UGC in ads for authenticity. - **Landing Pages**: Feature UGC to boost credibility. - **Testimonials**: Turn UGC into customer testimonials. - **Highlight Reels:** Produce UGC-based event summary videos. Loyalty starts with real experiences, but it’s amplified by strategic storytelling. Video UGC is the perfect way to connect the two, turning attendees into long-time supporters. Think of your customers as storytellers. With BrandLens, you can easily plan, capture, and use experiential video content that lives long after the event is over. We provide the technology and tools to turn experiences into marketing assets that build loyalty. Stop seeing your customers as event attendees; they’ve got stories to tell. Ready to turn real moments into lasting loyalty? See how BrandLens enhances your upcoming experiential activation [by requesting a demo.](https://go.brandlens.io/meetings/vahag/demo?_gl=1*5126vt*_ga*MTUyNzE0NTU4NC4xNzQyOTc1ODk3*_ga_CQ39ZK8T1J*MTc0NDAyMzEwMi4zLjAuMTc0NDAyMzEwNC4wLjAuMA..&uuid=bda8e36c-7198-446b-b5bb-148c3fc9ce6d) ![author avatar](https://brandlens.io/wp-content/uploads/2025/04/image-1-300x300.jpg) Gurgen Martikyan [See Full Bio](https://brandlens.io/author/gugoadmin/) [ ](https://brandlens.io/author/gugoadmin/) **Categories:** Blog --- ### [12 Ways to Use UGC Beyond Social Media](https://brandlens.io/blog/12-ways-to-use-ugc-beyond-social-media/) **Published:** January 13, 2024 **Author:** Lana Petrosyan **Content:** ## Wait. Is it possible to use UGC beyond Social Media? Well, of course, yes! User-generated content (UGC) is rapidly evolving from a niche marketing tactic to a fundamental component of content marketing strategies. Despite its growing popularity, often brands are not able to use the earned content effectively, resulting in wasting most part of it. Good news is that UGC is powerful even beyond social media. The rising focus on UGC is not without merit, as it brings numerous benefits, such as enhancing customer satisfaction, enabling brands to better understand their audience, fostering a sense of community among users, and bolstering trust through peer-reviewed content. User-generated content (UGC) is gaining popularity because people seek authenticity. [Zara, a major brand, has now begun using UGC](https://www.linkedin.com/pulse/ugc-revolution-zara-hannah-jane-williams-3eqoe/) to showcase their products on their website. UGC’s appeal has been growing since 2016, and it took Zara seven years to catch on. People tend to trust other people, not just brands. When you see someone who looks like you wearing a blazer, you’re more likely to consider buying it. ![Zara uses UGC on their website](https://i0.wp.com/brandlens.io/wp-content/uploads/2024/01/1698326253778.png?resize=412%2C232&ssl=1 "- BrandLens") ## Surprising UGC Stats That Matter Statistics show that incorporating UGC into marketing initiatives has a substantial impact on consumer behavior. Approximately 82% of consumers are more inclined to buy from brands that integrate UGC into their marketing strategies, with 86% stating they are more likely to make a purchase when brands publish user-generated content. However, the most compelling aspect of UGC’s significance is its positive influence on a brand’s bottom line. In 2022, website visitors exposed to [UGC converted at a 3.8% higher rate](https://www.powerreviews.com/how-ugc-impacts-conversion-2023/), and users who interacted with UGC were 102.4% more likely to convert than the average customer, according to PowerReviews. *“In contemporary content marketing, a balanced blend of brand-created content and curated content is the norm. Most marketers have embraced re-gramming content from their enthusiastic fans, with a mix that typically comprises **25-30%** of content sourced from users.”* Moreover, many brands have devised branded hashtags to track and locate this content. Yet, the potential of UGC goes far beyond social media. Here are 12 strategies to incorporate UGC across various channels to boost engagement and drive sales: ## 1. Incorporate UGC in Email Campaigns User-Generated Content (UGC) can add authenticity and engagement to email campaigns, creating a more personalized and interactive experience for recipients. Here are detailed points on how to effectively use UGC in email campaigns, its benefits to brands, and some examples: **Personalization Through Customer Stories:** Use customer testimonials, reviews, or stories as a part of the email content. **Showcase Real-Life Product Usage:** Incorporate photos or videos of customers using your products in real-life scenarios. **Segmented UGC for Targeted Campaigns:** Segment UGC based on customer demographics, interests, or purchasing behavior to make email content more relevant. **Incorporate UGC in Newsletters:** Regularly feature customer content in newsletters to keep the content fresh and engaging. Create a monthly spotlight section featuring a customer’s story or achievement related to your brand. **Use UGC for Product Launches:** Leverage UGC for email campaigns focused on new product launches to generate excitement and authenticity. For a cosmetic brand’s new product launch, use UGC of early users trying and reviewing the product. **Create Interactive Contests:** Engage customers by creating contests where their submissions can be featured in future email campaigns. **Feedback and Reviews Request:** Encourage customers to share their feedback and reviews, promising to feature them in upcoming emails. For Example, after a purchase, send an email requesting a review with a chance to be featured in the brand’s newsletter. **UGC as Social Proof:** Utilize UGC as social proof to build trust and credibility among your email subscribers. Include a section in your emails with customer ratings and reviews for best-selling products. **Seasonal Campaigns with UGC:** Integrate UGC into seasonal email campaigns for a more authentic touch. During the holiday season, feature UGC showing how customers are using your products in their celebrations. ###### Benefits to Brands: - Enhanced Engagement: UGC makes emails more engaging and relatable, increasing open and click-through rates. - Builds Trust: Seeing real people use and endorse products builds trust and credibility. - Cost-Effective: UGC is a cost-effective content strategy, reducing the need for expensive professional photoshoots. - Encourages Loyalty: Featuring customers in brand emails can foster a sense of community and loyalty. - Increases Conversions: Authentic, relatable content can effectively persuade subscribers to make purchases. Examples: - A fashion brand includes customer photos in a “How to Style” guide within their emails. - An electronics company showcases video reviews of their gadgets in action in their promotional emails. - A travel agency sends out newsletters featuring travel stories and pictures from their customers’ vacations. These strategies not only leverage the power of UGC in email marketing but also help in creating a more engaged and loyal customer base. #### Utilize UGC in Cart Abandonment Campaigns As you may already know, a cart abandonment campaign is a marketing strategy aimed at re-engaging customers who have added items to their online shopping cart but left the website without completing the purchase. Cart abandonment emails present an excellent opportunity to **recover potential sales**. [UGC is a powerful tool to increase e-commerce sales](https://brandlens.io/blog/how-user-generated-content-ugc-can-boost-your-ecommerce-sales/) and its integration into emails is a visual reminder of the products left behind and can rekindle interest. You can go a step further by leveraging social proof, displaying UGC that highlights **positive experiences with the abandoned product**. This might include images and reviews from other customers who purchased and loved the same product, reinforcing the product’s appeal and trustworthiness. One example is [Alo Yoga](https://www.aloyoga.com/), which effectively uses UGC beyond social media and sends emails when you don’t finish buying something. In these emails, they show you the items you left in your cart. They also share pictures and posts from other customers on Instagram who wore those products. ![Alo Yoga's email example which includes UGC](https://i0.wp.com/brandlens.io/wp-content/uploads/2024/01/628e29ef33cc12228205b458_image2-1.png?resize=266%2C369&ssl=1 "- BrandLens") ## 2. Welcome New Subscribers with UGC When new subscribers join your email list, it’s crucial to make **a positive first impression**. Welcoming them with UGC, especially in the form of **customer testimonials** or **success stories**, can help build trust from the very beginning of their interaction with your brand. It’s a subtle way to introduce your products or services without coming across as overly sales-focused, which is particularly effective for nurturing a positive customer relationship. ![UGC in an email](https://i0.wp.com/brandlens.io/wp-content/uploads/2024/01/jpg.webp?resize=178%2C363&ssl=1 "- BrandLens") ## 3. Leverage UGC in In-Store Collateral Another way of using UGC beyond social media! Enhance the store experience by weaving UGC into your physical collateral, including posters, brochures, and catalogs. The seamless blend bridges the online and offline reals. REI, for instance, showcases customer-submitted adventure photos within their store displays, fostering a sense of community. ![UGC photo displayed in a store](https://i0.wp.com/brandlens.io/wp-content/uploads/2024/01/1_J3qVozMHTD6na39B7U5DBQ-300x129.webp?resize=405%2C174&ssl=1 "- BrandLens") ### 4. Live Displays/Billboards Bring UGC to life on the streets with live displays and billboards that showcase real-time user-generated content. Engage passersby and ignite excitement around your brand. Coca-Cola’s “Share a Coke” campaign featured UGC photos on billboards, encouraging customers to share their own stories. ![Coca Cola "Share a Coke" campaign poster](https://i0.wp.com/brandlens.io/wp-content/uploads/2024/01/share-a-coke-1.webp?resize=300%2C169&ssl=1 "- BrandLens") Bring UGC beyond social media, on the streets with live displays and billboards that showcase real-time user-generated content. Engage passersby and ignite excitement around your brand. ![Coca Cola's UGC campaign photos where people show cokes with their names on them](https://i0.wp.com/brandlens.io/wp-content/uploads/2024/01/1_-jr8u8TdPlY1-powssS6ug-300x148.webp?resize=300%2C148&ssl=1 "Case studies - BrandLens") Digital billboards and displays can be more creative and more targeted when brands use authentic UGC to populate their content. This improves brand awareness by exposing a new audience to your brand community and social proof marketing efforts. ## 5. Displays shown in Stores Transform your brick-and-mortar outlets into immersive spaces by integrating UGC on-screen throughout the store. The provides shoppers with valuable insights and peer recommendations. Best Buy, a leading electronics retailer, prominently features UGC reviews and products demos on in-store screens. Encourage your customers to share their experiences with your products by running UGC contests or offering incentives for UGC submissions. You can then use these submissions in your physical store displays. By featuring UGC in your brick-and-mortar locations, you create a bridge between the online and offline customer experiences. Additionally, customers who see their content, UGC beyond social media displayed in-store, they becombe more likely to engage with your brand on social media, contributing to a sense of community and loyalty. ## 6. Enhance Product Detail Pages with UGC Elevate your e-commerce product detail pages with UGC elements. Embed customer reviews, photos, and videos to empower shoppers with information, aiding them in making informed purchase decisions. ![example of a brand using UGC on their website](https://i0.wp.com/brandlens.io/wp-content/uploads/2024/01/1-1024x572-1.webp?resize=411%2C230&ssl=1 "- BrandLens") ## 7. Create Dedicated Landing Pages for UGC Develop landing pages specifically designed to collect and display content from your community, customers, and staff. These pages will act as central hubs for genuine stories and interactions with your brand. GoPro is an excellent model of this, hosting a dynamic UGC page filled with exciting, user-contributed visuals that engage and inspire. ![GoPro uses UGC on their website](https://i0.wp.com/brandlens.io/wp-content/uploads/2024/01/627017f6b3d5a1d63561d25b_uWwdQJ4D16EK7bldjhnnBUHSWpzcooolP568i1kM0A8oLsbiGPuuiu1fnDQkyINxyiyq5_afXmQF0Y13ErNpP9XG645MCqBSov2EcWb5REKGLEpYsTNjy9SsOuv352yZIGYZXRRG-300x158.webp?resize=456%2C240&ssl=1 "- BrandLens") ## 8. Include UGC in Paid Ad Campaigns Boost the effectiveness of your paid ads by incorporating real customer content. UGC not only increases engagement but also enhances click-through rates by adding a layer of authenticity. For instance, Airbnb skillfully uses customer photos and stories in their campaigns to build trust and rapport with their audience. Similarly, Crown Resorts integrates genuine guest photos in their Facebook ads, fostering transparency and encouraging community participation. Crown Resorts Example: Crown Resorts enhanced its Facebook ads by incorporating customer-generated photos, emphasizing their authenticity and origin from past guests. They promoted transparency by clarifying that these images were unedited. Additionally, they engaged their audience by explaining how to be featured in future ads, fostering a more interactive and genuine connection. ## 9. Display Homepage Reviews & Testimonials Make a lasting first impression with UGC on your homepage. Featuring real reviews and testimonials prominently can quickly build trust with visitors. Glossier does this effectively by showcasing customer feedback and ratings, demonstrating product efficacy. **Alcove Rooms (Consumer App)** Alcove builds trust within its community seeking long-term room rentals by including a ‘Reviews’ section under the ‘Why Alcove’ menu. This strategic placement makes it simple for potential members to access testimonials and gain insights before committing. ![Alcove uses UGC on their website](https://i0.wp.com/brandlens.io/wp-content/uploads/2024/01/Screenshot-2024-01-14-at-02.58.30.png?resize=349%2C163&ssl=1 "- BrandLens") ## 10. Answer Buyers’ Questions with UGC Use UGC to answer common customer questions on your FAQ page. Real-life product photos and stories give potential buyers a clearer understanding and build confidence in their purchase decisions. Etsy, for example, uses customer-contributed images in their FAQs, providing prospects with genuine insights and user experiences. ## 11. Utilize UGC for Customer Support Enhance your customer support by sharing helpful UGC. Whether it’s tutorials, troubleshooting videos, or solutions to common problems, real user contributions can make support more relatable and effective. Apple’s Support website is a good example, offering forums and video guides created by users to help others navigate their products. ## 12. Showcase Employee-Generated Content Never overlook the power of your team. Encourage employees to share their passion for your brand through their content. This approach not only brings a human touch to your brand but also boosts internal engagement and morale. Adobe exemplifies this by encouraging staff to post their creative endeavors, thereby reinforcing the brand’s image as a hub for creativity. ![an Instagram photo of Google employees](https://i0.wp.com/brandlens.io/wp-content/uploads/2024/01/745c8008-345e-40cc-bb17-8eb09706bc80_Screen20Shot202016-08-1220at206.38.5020PM-1024x662-1.png?resize=300%2C194&ssl=1 "- BrandLens") As the significance of authenticity continues to grow in consumer decision-making, [UGC is a trend that people love](https://brandlens.io/blog/psychology-of-ugc-why-people-love-it/) and it is likely here to stay. Consumers are already discussing and posting about your brand on social media, so it makes sense for brands to tap into these conversations and use UGC beyond social media. By resharing user images and encouraging customers to generate more content, brands can elevate their marketing efforts across various channels, from social media to email campaigns, websites, and even print media, thereby driving customer engagement and brand loyalty. ![author avatar](https://secure.gravatar.com/avatar/aef09a35d85413baa40a27b5416d081be468968df546f37ecd14417d258c98bd?s=300&d=mm&r=g) Lana Petrosyan Customer Success Manager [See Full Bio](https://brandlens.io/author/lana/) [ ](https://brandlens.io/author/lana/) **Categories:** Blog --- ### [Community-Led Growth: What it is and Why it is Important](https://brandlens.io/blog/community-led-growth-what-it-is-and-why-it-is-important/) **Published:** May 5, 2023 **Author:** Lana Petrosyan **Content:** Whether your brand has 20 or 1 million customers, you have your own brand loyalists and supporters. This is where you tap to build a community and harvest its benefits. These are the people who trust your brand, products, plans, and strategies. They are the ones who, at times, without an incentive, promote you. And guess what! You may not think, but they desire to be engaged even more with your brand and be part of your “magic”. So how do you nurture and harness human curiosity and willingness to increase your brand engagement to drive up (CLV) Customer Lifetime Value? This is where Community led growth comes in. It’s time to dive into the topic more. I will cover community and product-led growth strategies, the benefits and types of communities, along with excellent examples to inspire you. ## What is exactly community-led growth? Community-led growth strategy in marketing refers to an approach where marketing efforts are centered around building and engaging a community of customers or stakeholders to drive business growth. It involves creating a community of loyal and engaged customers actively involved in the marketing process, fostering **a sense of belonging** and **ownership**, and leveraging their support to achieve marketing objectives. For each type of company, Community-led growth creates uncounted benefits. Still, it is a powerful strategy specifically for Consumer Packaged Goods (CPG) Companies, Retail Businesses, Brands in Fashion, Cosmetics, Fast Food, Sports and Sports teams, Travel and Hospitality. ## Why has community-led growth become popular? ###### Funnel vs. Flywheel The rise of community-led growth in recent years can be attributed to changes in customer interactions with brands. Traditional marketing strategies, depicted by the funnel metaphor, focused on optimizing each step of the purchasing process in a linear manner, from awareness to advocacy. However, with evolving customer behaviors, the funnel metaphor has become less relevant in describing the customer journey. Brands now recognize the need to nurture leads, even after conversion to customers, in order to foster loyalty and extend customer lifetime value (CLV).![funnel to flywheel](https://i0.wp.com/brandlens.io/wp-content/uploads/2023/05/Blue-Modern-Creative-Funnel-Diagram-Graph-8-1.webp?resize=495%2C371&ssl=1 "- BrandLens") The four stages of the CLG flywheel are: - Awareness – when the customer becomes aware of the brand - Consideration & Sales – the brand initiates the process of nurturing potential customers to set itself apart and establish a unique identity - Post-sales – the brand maintains efforts to nurture the customer even after the purchase has been made, by providing networking opportunities and showcasing ongoing value - Advocacy – the customer refers the brand to their peers, thereby initiating a new cycle Rather than forcing individuals towards a definite outcome, a community creates a captivating atmosphere that draws people toward its center. This attraction is what transforms them into advocates and supporters of the community. The process is comparable to a flywheel; by consistently engaging and retaining customers, they can eventually become advocates and promote the community to others. As a result, the traditional funnel becomes a virtuous circle that decreases acquisition costs and prioritizes the community’s importance. ## Product-led growth vs. community-led growth Product-led growth (PLG) and community-led growth (CLG) are distinct approaches to driving growth and engagement in different contexts. What are the differences between these two? Product-led growth (PLG) focuses on leveraging the product itself as the primary driver of growth. It involves building and delivering a compelling product experience that creates value for users and encourages them to advocate for the product, thereby driving organic growth through user acquisition, retention, and expansion. PLG typically relies on product-driven metrics and strategies, such as product usage, product adoption, user referrals, and virality. On the other hand, community-led growth (CLG) emphasizes the active participation and engagement of local communities in decision-making, planning, and implementation of development initiatives. It involves empowering communities to take ownership of their own development and driving positive change from within. CLG typically involves inclusive and participatory decision-making processes, community-driven project design, and building local capacities and institutions. CLG often focuses on social and economic development in local communities, emphasizing sustainability, inclusivity, and local ownership. While both PLG and CLG share some similarities in terms of promoting engagement and ownership, they are distinct in their focus and context. PLG is primarily focused on driving growth and engagement in the context of technology products or services, often in the realm of software-as-a-service (SaaS). In contrast, CLG is focused on community-driven development initiatives in local communities. PLG is often used in the context of business and technology startups, while CLG is commonly applied in the context of international development, community development, and social impact initiatives. ## Why is community-led growth a successful strategy? Community is an inherent and crucial aspect of the human experience. Active participation in a dynamic community provides us with a sense of identity and inclusion, allowing us to foster meaningful connections, share personal experiences, and support the ongoing growth of individuals, ourselves, and the world around us. ![Being part of an engaging community gives a sense of belonging.](https://i0.wp.com/brandlens.io/wp-content/uploads/2023/05/Blue-Modern-Creative-Funnel-Diagram-Graph-9-1.webp?resize=580%2C435&ssl=1 "- BrandLens")A community can be anything from a physical place where people geographically connect or via a virtual space such as social media groups or private community platforms. Communities bring like-minded people together with similar characteristics and common interests. Every community operates with specific boundaries to meet the needs of that community. Being a part of a community can make us feel like we are a part of something greater than ourselves. This is the reason behind the growing power of community-led growth strategies. Indeed, 49% of businesses with online communities [report annual cost savings of 10% to 25%](https://marketinginsidergroup.com/content-marketing/5-examples-brilliant-brand-communities-shaping-online-world/). With strong virtual communities, better things are possible than just cost savings. 58% of marketers concluded that virtual events produced the best results for their content marketing in the last 12 months. ## The benefits of a Community-led growth marketing strategy Community-led growth is a powerful approach that benefits both brands and customers. Brands can build a network of passionate customers who influence others to purchase, driving growth and acquisition. Meanwhile, customers who are part of a community, find added value in the product or service, as they can learn from and engage with fellow customers at their own pace. This enhances customer lifetime value (CLV) and positively impacts a brand’s annual recurring revenue (ARR). ![the benefits of a community-led-growth strategy](https://i0.wp.com/brandlens.io/wp-content/uploads/2023/05/Blue-Modern-Creative-Funnel-Diagram-Graph-10.png?resize=580%2C435&ssl=1 "- BrandLens")Here are more advantages to this method. **Brand Advocacy:** By creating a community of enthusiastic customers, brands can harness the power of word-of-mouth marketing. Community members are likely to share positive experiences and recommendations with others, leading to increased brand advocacy and organic referrals. **Acquisition and Growth:** A strong community can drive acquisition and growth as community members influence others to become customers. As more people join the community, the brand’s reach expands, leading to potential new customers and increased sales. **Enhanced Customer Lifetime Value (CLV):** Being part of a community can extend the value of the product or service for customers. It fosters loyalty and engagement, increasing customer retention and repeat purchases, ultimately boosting CLV. **Valuable Customer Insights:** Community-led growth allows brands to gather valuable insights from their customers. Through community interactions, brands can gain feedback, suggestions, and ideas for product improvement, leading to better customer-centric strategies. **Asynchronous and Collaborative Learning:** Communities enable customers to learn from each other, providing opportunities for asynchronous and collaborative learning. Customers can exchange knowledge, share experiences, and support each other, resulting in increased product understanding and customer satisfaction. **Positive Brand Image:** A vibrant community creates a positive brand image, showcasing the brand’s commitment to customer engagement and support. This can increase brand loyalty, trust, and goodwill among customers. **Impact on Annual Recurring Revenue (ARR):** The growth and engagement of a community can have a healthy impact on a brand’s ARR. As the community grows, more customers will likely renew their subscriptions or make recurring purchases, increasing ARR. ## Types of online communities There are several types of online communities varying from business type and industry. [According to this source](https://knowledge.zapnito.com/posts/community-led-growth-what-is-it-why-is-it-important-for-business-growth), the types of online communities can be summarized in 6 forms: - Knowledge and learning communities - Expert networks and advisory communities - Event communities - Membership communities - Brand communities - Communities of Action Each form of the community may vary in structure and offers different benefits. However, they all have a common ability to gather people around a topic or a brand. ## How to get started with your community-led growth strategy? If you’re looking to jumpstart your community-led growth strategy, there are a few key steps you should take. First and foremost, it’s important to identify your target audience and understand their needs and preferences. From there, you can start to build a community around your product or service, focusing on engagement and interaction with your customers. Utilizing social media platforms and hosting events can effectively connect with your audience and foster a sense of community. Additionally, ensuring you have a clear value proposition and a strong brand identity can help differentiate your company and attract new customers. Remember, the key to community-led growth is building meaningful customer relationships and providing value beyond just your product or service. Here are the steps in a little more detail: ###### Understand and define who your community is. Start by researching and understanding your community. Who are they? What are their needs and interests? What motivates them to engage with your business? Conduct surveys, focus groups, and other forms of research to gain a deep understanding of your community. Here are more details on each step. If you want to build a strong foundation for your strategy, the first step should be establishing your goal. Most probably, that goal should be based on the identity, mission, and characteristics of your community (e.g., acquire new clients, develop a partner network, etc. ###### Create a plan. Develop a plan for your Community-Led Growth strategy. Determine the tactics you will use to achieve your goals, such as creating user-generated content campaigns and their formats, hosting events, or launching a loyalty program. Be sure also to determine how you will measure success and adjust your plan as needed. ###### Find the best tools to engage your community. In today’s world, online communities are prevalent. To make your brand noticeable and foster a sense of connection, it’s crucial to produce captivating digital content. To accomplish this, you’ll need a dependable tool for planning, creating, and managing campaigns. Activation, engagement, and authenticity are vital factors when working with your community. Therefore, [BrandLens](https://brandlens.io/) is an excellent solution for brands aiming to achieve these objectives, including the creation of User-Generated Content. ###### Engage your community. Begin engaging with your community by putting your tactics into action. Encourage participation and feedback, and promptly address any concerns or suggestions. Ensure that your community feels appreciated and listened to. Allow them to feel a sense of ownership over your brand by implementing their top suggested needs and following up to confirm that their needs have been met. Additionally, involve them in your digital content strategy by giving them the opportunity to co-create and share content on social media alongside you. Your customers and community are your new creators and influencers! ###### Measure and optimize. Continuously measure the success of your Community-Led Growth strategy and optimize it as needed. Use data analytics to track engagement, sales, and other key metrics. Analyze the data to identify what is working and what is not, and make adjustments accordingly. ## How to measure the success of a community-led growth strategy? Measuring the success of a community can be challenging because each community is unique. There is no standard way to set goals and measure success, as what works for one community may not work for another. When it comes to community, there are several things you should consider. The metrics to evaluate a community’s success will vary depending on the type of business and the desired community goals. Here are some KPIs you may want to measure in your community: ###### **Number of Visitors & Members** Counting the number of community members is the primary way to evaluate the success of a community. This metric reflects how many individuals have expressed an interest in joining the community. ###### **Number of active community members** The number of active community members differs from the total count of community members. It only includes those who are regularly engaging and participating in the community, not those who have joined but are no longer active. Therefore, inactive members are not considered in the evaluation of the community’s success. ###### **Sign-ups of the new members** Monitoring the number of new member sign-ups is a valuable method to evaluate the effectiveness of efforts to attract new members to the community. By tracking the monthly count of new members, it is possible to identify whether the number is increasing or decreasing, which can provide insight into the success of recruitment strategies. In case of a decrease, the reasons can be analyzed, and new approaches can be implemented to encourage growth. ###### **Engagement** To gauge engagement in your community, there are various metrics to consider, such as shares, reactions, and comments. However, comments are particularly crucial as they indicate community members’ engagement level. The number of comments received, responses to the content shared, and the frequency of discussions held can reveal how involved people are in the community. Additionally, analyzing comments can provide insights into what users appreciate or feel is lacking within the community. ###### **Referral traffic and conversion** Monitoring the website traffic originating from your community is essential. By establishing a link between your content and the site traffic, you can demonstrate the effectiveness of your community. This can be achieved by analyzing the traffic sources using Google Analytics or by creating landing pages that cater to your community members and tracking the number of visits through UTM links. Keeping tabs on the traffic from your community is an effective way to measure the success of your community engagement efforts. Some popular community-led growth strategies from renowned brands #### **Gymshark** ![Gymshark fans standing in front of Gymshark poster](https://i0.wp.com/brandlens.io/wp-content/uploads/2023/05/618b21f0d777407447c1f0f8_Gymshark.png?resize=580%2C326&ssl=1 "- BrandLens")[Gymshark](https://www.gymshark.com/), a giant British fitness apparel, utilized influencer marketing and UGC (user-generated content) to maximize customer engagement and increase CLV (Customer life value). It has become one of the fastest-growing fitness apparel brands in the world, and its growth is primarily fueled by the strong community they have built around its brand. In 2018, the brand made a significant stride in its marketing history by launching the “66 days, Change Your Life” challenge on Tik Tok. The challenge involved customers taking photos and videos of themselves wearing GymShark apparel and sharing them on various social media platforms. The aim of the challenge was to showcase the transformation of participants’ bodies before and after using GymShark clothing. The campaign was incredibly successful, prompting the company to repeat it this year. BrandLens can help create similar campaigns for brands. #### **Starbucks** ![Starbucks's RedCupArt Campaign](https://i0.wp.com/brandlens.io/wp-content/uploads/2023/05/RedCupArt-1-300x252.webp?resize=548%2C460&ssl=1 "- BrandLens")We all know that [Starbucks](https://www.starbucks.com/) sells more than coffee. The company is always focused on providing good customer experiences. And the key to this exceptional customer experience is the usage of communities and focused love toward customers’ experiences. It’s important to note that Starbucks started the usage of UGC content back in 2016. The company focused on resharing user-generated content (UGC) through its RedCupArt campaign. As part of a campaign, Starbucks asked customers to get creative and decorate their red cups. Thousands of people participated and shared their artwork on social media platforms like Instagram and Twitter. Starbucks showcased the best designs on its own social media channels, inspiring others to join in on the fun. This was an important move by the company to engage with its customers and encourage their creativity. #### **Glow Recipe** ![Glow Recipe website showing their community led content](https://i0.wp.com/brandlens.io/wp-content/uploads/2023/05/Screenshot-2023-04-27-at-17.01.57.png?resize=580%2C340&ssl=1 "- BrandLens")One of the strongest community-fostering industries is Cosmetics Industry. A large amount of beauty industry professionals and non-professionals are seeking product recommendations and review every day! [Glow Recipe](https://www.glowrecipe.com/) is an innovative brand specializing in all-natural skincare products that aims to make the skincare experience enjoyable for its customers. Their website offers an extensive range of value-added content, including tutorial videos, customer reviews, skincare product recommendation quizzes, and a comprehensive Glowipedia to guide customers in achieving their desired looks. By providing this wealth of information, Glow Recipe fosters a robust brand community that offers customers much more than just face masks and cleansers. Glow Recipe values its customers and strives to build a strong community by offering valuable content. In celebration of empowered women, Glow Recipe has introduced an interview series called “Boss Babes” which features successful female entrepreneurs. It is noteworthy that Glow Recipe’s commitment to motivation, empowerment, and confidence, which are highly valued by its customers, is reflected in the content it provides beyond its products. Glow Miles is another program for its community members which shows how important its members are. With this VIP program customers are rewarded with early access to products and sales and invitations to events. The company’s focus on female empowerment and confidence creates a customer experience that is as beautiful as the products they offer. ![author avatar](https://secure.gravatar.com/avatar/aef09a35d85413baa40a27b5416d081be468968df546f37ecd14417d258c98bd?s=300&d=mm&r=g) Lana Petrosyan Customer Success Manager [See Full Bio](https://brandlens.io/author/lana/) [ ](https://brandlens.io/author/lana/) **Categories:** Blog --- ### [How Artificial Intelligence Transforms Content Creation](https://brandlens.io/blog/how-artificial-intelligence-transforms-content-creation/) **Published:** June 18, 2024 **Author:** Vahag Karayan **Content:** Staying ahead of the curve requires more than just creativity; it demands efficiency and innovation. At BrandLens, we’ve mastered AI to transform how we help our clients create and manage content, making the process smoother and more impactful. Join me as we explore the journey from the initial spark of an idea to the execution of **compelling content campaigns** on our platform, all **powered by AI**. ## **Step 1: The Spark of an Idea: How AI Fuels Creativity** Every great piece of content starts with a spark of an idea. But where do these ideas come from? Our AI Creative Assistant is designed to inspire. Imagine having a brainstorming partner who never gets tired and always has fresh ideas based on the latest trends and audience preferences. One morning, I was prepping for a new customer campaign on sustainable fashion. Our AI Creative Assistant scanned through mountains of data, identifying trending topics and keywords. It suggested content ideas like “DIY Eco-Friendly Fashion Hacks” and “How to Upcycle Your Old Clothes into New Fashion Statements.” Moreover, these weren’t just random topics; they were tailored to the customer audience’s interests and aligned perfectly with their brand message. This not only saved me hours of brainstorming but also ensured the content would resonate with the audience. ![ai-will-smith-meme](https://i0.wp.com/brandlens.io/wp-content/uploads/2024/06/ai-will-smith-meme-229x300.webp?resize=288%2C377&ssl=1 "FAQ - BrandLens") Here are some other tools outside BrandLens that can help you come up with creative ideas: - [Frase](https://frase.io/): Frase analyzes search queries and competitor content to suggest unique topics that can drive traffic to your site. - [Kafkai](https://kafkai.com/en/): When you’re stuck in a creative rut, Kafkai can generate a variety of content ideas and can help you keep your content calendar full and engaging. - [ChatGPT](https://openai.com/chatgpt/): ChatGPT is an invaluable tool for generating content ideas and even drafting initial content. Its ability to understand context and provide relevant suggestions can help overcome writer’s block and streamline the ideation process. ## **Step 2: How we ensure quality with AI** At BrandLens, our focus is on helping our clients get authentic short-form video content (UGC). BrandLens enables organizations to super-customize mobile phone cameras and send a link to anyone to create video content. This transforms how brands and agencies harness the power of authentic UGC by facilitating seamless video crowdsourcing from communities, customers, fans, employees, creators, and influencers. How BrandLens Works - Landing Page: A brandable page to collect essential user data like name, email, social handles, and content rights. - Camera Page: Features on-camera text overlays, AI text-to-speech, images, videos, and guides to provide specific instructions, including text to read, questions to answer, and points of focus. - Thank You/Sharing Page: Custom links, appreciation notes, and options for sharing or downloading the video content. > *Creating content is just one part of the equation. Ensuring it’s appropriate and easily discoverable is equally important. AI steps in here to handle the heavy lifting.* **Moderating Content with Artificial Intelligence** I recall a time when one of our clients was inundated with user-generated content for a campaign. Manually moderating each submission was a daunting task. Thankfully, our AI Content Moderation tool scanned through the content, flagging anything inappropriate and saving countless hours of manual review. ## **Tagging and Categorizing** AI Content Tagging at [BrandLens](https://brandlens.io/) automatically categorizes and tags our content, making it easy to find and manage. This feature proves particularly useful during major campaigns, enabling the AI to tag thousands of video submissions, ensuring it organizes everything and makes it easily searchable. ###### **Step 3: Bringing It All Together: Execution and Distribution** Lastly, the next step is executing your strategy and distributing your content to the right audience. And AI tools can optimize this process, ensuring your content reaches its full potential. Using AI, you can analyze the best times to post, the right platforms to use, and the most effective ways to engage our audience. Here are some tools I suggest. - **[Sprout Social](https://sproutsocial.com/):** Sprout Social uses advanced AI to analyze engagement metrics and suggest optimal posting times and platforms, helping you maximize social media impact. - **[Buffer](https://buffer.com/):** Buffer provides AI-driven recommendations for the best times to post and detailed content performance analysis, streamlining your social media scheduling and strategy. - **[ HubSpot](https://www.hubspot.com/):** HubSpot leverages AI to analyze audience interactions and recommend the best times to publish content, enhancing your overall marketing effectiveness with robust analytics. ## **Practical Tips for Maximizing AI in Content Creation** - First, use AI to gather and analyze data on how your audience behaves and what they prefer. This will help ensure that your content strategy always matches your audience’s interests. - Second, automate Mundane Tasks: Free up your creative energy by letting AI handle repetitive tasks like editing, tagging, and moderation. - Third, stay Updated: AI technology is constantly evolving. Keep up with the latest trends and tools to continually enhance your content creation process. - The next step, collaborate with AI: Treat it as a collaborative partner rather than just a tool. This mindset can help you fully leverage its capabilities. - Finally, test and Learn: Experiment with different AI tools and strategies. Monitor the results and refine your approach based on what works best. [AI is changing the game for content creation](https://brandlens.io/blog/user-generated-content-ugc-vs-ai-generated-content-a-comprehensive-comparison/), making it easier, more creative, and more engaging than ever before. With AI tools, you can streamline your workflow, come up with fresh ideas, and ensure your content hits the mark with your audience. Let’s see how AI can transform your content strategy! ![author avatar](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025.jpeg) Vahag Karayan CEO & Co-Founder As an AI pioneer and the CEO of BrandLens, Vahag Karayan helps marketers unlock the power of authentic video UGC at scale. Drawing on 20+ years of tech leadership—from advanced R&D at NASA/JPL to enterprise SaaS—he bridges the gap between complex artificial intelligence and human storytelling. Vahag is passionate about eliminating the friction of video collection so brands can effortlessly turn everyday fans into powerful advocates. [See Full Bio](https://brandlens.io/author/vahag-karayan/) [ ](https://brandlens.io/author/vahag-karayan/) [ ![social network icon](data:image/svg+xml;base64,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) ](https://www.linkedin.com/in/vahag/) **Categories:** Blog --- ### [User Generated Content (UGC) vs. AI-Generated Content: A Comprehensive Comparison](https://brandlens.io/blog/user-generated-content-ugc-vs-ai-generated-content-a-comprehensive-comparison/) **Published:** August 29, 2023 **Author:** Lana Petrosyan **Content:** ChatGPT, Bing, Google Bard AI, Jasper AI…the number of AI bots is increasing rapidly every day and the continuous push to enhance these AI platforms raises one question in our minds. “Could AI end up replacing everything in the future?” In this article, we will delve into a detailed comparison of two approaches to content creation – User Generated Content (UGC) and AI-generated content. Each brings its own set of advantages, challenges, and implications, and we’ll compare the aspects of authenticity, quality, and scalability. We’ll also address the intriguing question. But for now, here’s a preview: ![a funny conversation with ChatGPT](https://i0.wp.com/brandlens.io/wp-content/uploads/2023/08/ckeditor_Chat-Gpt-Memes-1.webp?resize=571%2C236&ssl=1 "- BrandLens") Before exploring the details of similarities and differences, here’s a brief table comparing the aspects of each type of content. **User-Generated Content (UGC)****AI-Generated Content**AuthenticityReflects genuine experiences, opinions, and emotions, fostering relatability and trust.Lacks human emotions but can mimic various styles and tones, offering consistency.ExpertiseMay lack in-depth knowledge and expertise on complex topics.Can generate content with expert-level insights and technical accuracy.CreativityOffers unique and creative perspectives, reflecting human imagination.Limited in producing truly original and imaginative content.The speedThe creation process can be time-consuming due to manual input.Generates content rapidly, improving efficiency.Quality ControlQuality may vary as creators have varying skill levels.Maintains consistent quality as per model’s training.Ethical ConsiderationsMay involve issues of privacy, consent, and proper attribution.Raises concerns about transparency, bias, and proper use of AI.Emotional ConnectionEstablishes emotional connections with audiences through personal experiences.Lacks emotional depth and genuine human connection.### The Rise of User-Generated Content (UGC) From social media posts and blog comments to online reviews and personal videos, UGC represents the authentic voice of real people. It’s a powerful form of engagement that enables users to share their opinions, experiences, and expertise. UGC offers a diverse range of perspectives and fosters a sense of community, as individuals contribute their own unique insights to the digital conversation. ### Importance and benefits of user-generated content (UGC) #### 1. Trust Signal Businesses need to work harder than ever to establish themselves as consistent. And [93% of marketers](https://timesofindia.indiatimes.com/blogs/voices/the-importance-of-user-generated-content-in-performance-marketing/) agree that consumers trust content created by customers more than content created by brands, this is a signal that user-generated content is the flawless plan for businesses to level up their trust score. ##### 2. Authenticity UGC is inherently authentic as it reflects the real experiences, opinions, and emotions of individuals. This authenticity resonates with audiences and builds trust, as people are more likely to believe and connect with content created by their peers. [60% of marketers](https://marketsplash.com/tag/statistics/) agree that authenticity and quality are correspondingly important foundations of successful content. And there is no other type of content that is more trustworthy than user-generated content. ##### 3. Diverse Perspectives UGC brings together a diverse range of voices and perspectives. This diversity offers a rich tapestry of opinions and insights that can enhance discussions and provide a comprehensive view of a topic. ##### 4. Human Connection and Community Building UGC is like a building block for [strong communities](https://brandlens.io/blog/community-led-growth-what-it-is-and-why-it-is-important/). When brands encourage customers to share their own stories and experiences, it makes people feel like they belong and can trust the brand. When a community is active and involved, it helps the brand a lot. Customers become like fans, telling others good things about the brand and bringing in new customers. And there’s something special – a sort of human bond. Customers aren’t just buying stuff; they feel connected to the brand. They become big fans and tell others about it, bringing in even more people. ##### 5. Relatability Since UGC is created by everyday people, it often speaks directly to the experiences and interests of the intended audience. This relatability can lead to stronger emotional connections and resonance. ##### 6. Cost-Effectiveness UGC stands out for its remarkable cost-effectiveness. Unlike pricier alternatives like professionally crafted advertisements, UGC taps into the collective creativity of a diverse online community. For instance, while producing a polished TV ad incurs costs for casting, equipment, crews, and editing, UGC involves curating authentic content from customers or fans, substantially cutting expenses. This approach not only saves money but also builds genuine engagement and trust. Users as co-creators expand the reach of UGC while keeping costs minimal—a strategy that champions authenticity, inclusivity, and dynamic interaction. **![three different phone screens: Instagram account page, a reel, and a reel page](https://i0.wp.com/brandlens.io/wp-content/uploads/2023/08/87b417a0-b65a-11ea-a7f2-bf55c15c1669.cf_-300x200.webp?resize=462%2C308&ssl=1 "- BrandLens")** ### Challenges with User-Generated Content ##### 1. Quality Control One of the challenges of UGC is ensuring consistent quality. Since UGC comes from various individuals with different levels of expertise, the content’s quality can vary widely. Brands and platforms need to invest time and effort in sifting through content to maintain a standard that aligns with their image and values. ##### 2. Misinformation Risk UGC can sometimes lead to the spread of misinformation. Since contributors aren’t always experts, inaccuracies can inadvertently find their way into content. This poses a challenge in ensuring that the information shared is accurate and reliable, especially in areas where factual correctness is critical. ##### 3. Moderation Efforts Moderating UGC can be resource-intensive. Ensuring that content is appropriate, respectful, and free from harmful elements requires continuous monitoring. Striking a balance between encouraging open expression and maintaining a safe online environment can be quite challenging for platforms and brands. When collecting UGC using [BrandLens](https://brandlens.io/), the AI Moderation tool easily identifies inappropriate and harmful materials. ![a funny visualization about ChatGPT](https://i0.wp.com/brandlens.io/wp-content/uploads/2023/08/giphy-4.gif?resize=300%2C300&ssl=1 "- BrandLens") ### The AI Advantage in Content Creation On the other side of the spectrum, we have AI-generated content, which leverages the capabilities of artificial intelligence (AI) algorithms to create written, visual, and even audio content. AI, including ChatGPT, Generative AI, Midjourney, and the entire AI community, has been a major focus this year, but it appears that their journey is only just beginning. AI can generate content at an unprecedented speed and scale, making it an appealing option for industries requiring large volumes of content in a short amount of time. These algorithms analyze vast datasets, recognize patterns, and replicate styles to produce content that ranges from news articles and product descriptions to poetry and artwork. The precision and consistency of AI-generated content make it an efficient and valuable tool in various domains ### Comparing Authenticity and Quality When it comes to authenticity and quality, user-generated content holds a distinct advantage. UGC is imbued with the personal touch of individuals, capturing genuine emotions, experiences, and opinions. This authenticity can foster deeper connections between content creators and consumers. ![a man shooting his food on his phone](https://i0.wp.com/brandlens.io/wp-content/uploads/2023/08/giphy-7.gif?resize=300%2C300&ssl=1 "- BrandLens") AI-generated content, while consistent and reliable, may lack the genuine human touch that resonates with audiences on a personal level. However, AI can be trained to generate high-quality content that adheres to specific guidelines and requirements. ### The Scalability Conundrum Scalability is an area where AI-generated content shines. Traditional content creation methods, including UGC, often face limitations in scaling up due to the reliance on individual contributions. AI, on the other hand, can generate a massive amount of content in a concise time frame, making it an attractive option for businesses and platforms seeking to meet high demand quickly. However, this efficiency raises questions about the potential impact on job markets and the role of human creators. **What are some tips for businesses that are considering using UGC or AGC?** - Use UGC to build trust and engagement. UGC is a great way to show potential customers that real people are using and enjoying your products or services. This can help to build trust and credibility, which can lead to increased sales. - Use AGC to save time and money. AGC can be a great way to create a large amount of content quickly and easily. This can be helpful for businesses that are short on time or resources. - Use both UGC and AGC. The best approach may be to use a combination of UGC and AGC. This can help you to achieve a variety of goals, such as building trust, engaging consumers, and saving time and money. ### Will AI-Generated Content Overtake User-Generated Content? ![visualization of a robot in blue color](https://i0.wp.com/brandlens.io/wp-content/uploads/2023/08/Artificial-Intelligence-300x200.webp?resize=567%2C378&ssl=1 "- BrandLens") So, let’s answer the question. The question on everyone’s mind is whether AI-generated content will eventually surpass user-generated content in prevalence and influence. While AI can create content with remarkable capabilities being it quickly and efficiently, it’s unlikely that it will fully replace the authenticity, diversity, and emotional connection that UGC brings. User-generated content reflects the lived experiences and genuine perspectives of individuals, creating a unique bond between creators and consumers. However, AI-generated content has a growing role to play in industries that demand rapid content production and distribution. The future may see a harmonious integration of these two approaches to content generation, where AI supports and enhances user-generated content while also serving its own purpose in specific contexts. ![author avatar](https://secure.gravatar.com/avatar/aef09a35d85413baa40a27b5416d081be468968df546f37ecd14417d258c98bd?s=300&d=mm&r=g) Lana Petrosyan Customer Success Manager [See Full Bio](https://brandlens.io/author/lana/) [ ](https://brandlens.io/author/lana/) **Categories:** Blog --- ### [Video Content for Personalized Marketing: The Power of UGC](https://brandlens.io/blog/video-content-for-personalized-marketing-the-power-of-ugc/) **Published:** August 31, 2025 **Author:** Gurgen Martikyan **Content:** Personalization has shifted from a competitive advantage to a baseline expectation. Customers increasingly anticipate content, offers, and experiences that reflect their needs and context, delivered in real time across channels. What’s changed in 2025 is the scale and speed at which marketers can meet those expectations. AI now enables brands to tailor messages and surface the right proof points to the right micro-audiences without sacrificing operational discipline. ## **Why Personalization Is Everything in 2025** [Leading organizations](https://segment.com/state-of-personalization-report/) report that 89% of leaders view personalization as crucial to their business success over the next three years, and more than 70% say AI will fundamentally reshape personalization, a mandate for teams to modernize data, creative, and delivery workflows. At the same time, trust and privacy are paramount. Customers increasingly want to be treated as individuals while retaining control over their data. In [Salesforce’s latest findings](https://www.salesforce.com/resources/research-reports/state-of-the-connected-customer/), 73% of customers say companies now treat them like an individual (up sharply from 39% in 2023), yet 71% feel more protective of their personal information, clarifying the need for transparent, value-driven personalization. This is where video, especially user-generated content (UGC), wins. Video compresses rich context into seconds, communicates emotion efficiently, and lets customers hear from “people like me.” UGC, in particular, amplifies credibility and relatability, both essential to a personalized video marketing strategy that drives action. For a deeper dive into the psychology behind tailored videos and why they outperform generic creative, see this explainer on[ why personalized video content increases engagement](https://brandlens.io/blog/psychology-of-ugc-why-people-love-it/). ## **What Makes UGC So Powerful for Personalized Marketing** UGC is inherently human. It puts real voices, such as customers, fans, clinicians, athletes, and creators, at the center of your story. That human presence converts because it maps onto how people make decisions: we read social cues, evaluate the messenger’s similarity to us, and borrow confidence from social proof. - **Trust:** Word-of-mouth remains the world’s most trusted influence channel. [Nielsen’s research](https://www.nielsen.com/news-center/2023/nielsen-study-reveals-majority-of-consumers-actively-avoid-ads-across-podcasts-streaming-and-live-tv-platforms/) consistently shows that people trust recommendations from people they know more than any other format, while they increasingly avoid interruptive ads, making social proof a high-signal asset for performance media and lifecycle channels. - **Relevance at Scale:** Personalization is the art of making people feel seen; UGC lets you pair the right messenger with the right audience segment (e.g., a first-time buyer hears from a first-time buyer; a parent hears from a parent). [McKinsey](https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/unlocking-the-next-frontier-of-personalized-marketing) highlights that AI and gen-AI allow marketers to scale relevance, like in tone, imagery, and copy, to granular audience groups that were previously cost-prohibitive. - **Emotional Salience:** Faces, voice, and unscripted micro-gestures are powerful triggers in emotional marketing with video. When a prospect sees someone like them overcoming the same hesitation, the emotional friction drops; commitment feels safer. Consider a lightweight example: a customer receives a personalized “thank-you” video after purchase that compiles 6-8 short clips from users matching their profile (e.g., similar industry, hair type, fitness goal). The recipient feels welcomed into a community, not a funnel. That is user-generated personalization at work. For creative prompts and real-world UGC video personalization examples, explore these [examples of user-generated content that create emotional impact](https://brandlens.io/blog/video-testimonial-examples/). ## **UGC Use Cases for Personalized Experiences** UGC is versatile across the customer journey video content, from onboarding to loyalty. Below are high-leverage patterns you can pilot in under a quarter. ### **Post-Sign-Up or Post-Purchase Welcome** - **What It Is:** A 30-60 second compilation that welcomes the customer, highlights “first win” setup steps, and sets expectations for value in week one. - **Why It Works:** Reduces early uncertainty and accelerates time-to-value; all in a tone that feels human, not corporate. ### **Post-Purchase Tips Featuring Real Users** - **What It Is:** Micro-tutorials recorded by customers showing how they solved a specific problem (e.g., “How I prevented serum pilling,” “My 3 settings for a quieter dishwasher”). - **Why It Works:** It’s a blend of support and community. People trust peers for practical fixes, especially in the first 7-14 days. ### **Birthday/Holiday Campaigns with Fan-Submitted Clips** - **What It Is:** Seasonal messages stitched from your community, personalized with the recipient’s first name or loyalty tier. - **Why It Works:** Seasonal communications feel alive and communal when they feature real faces; they also re-activate dormant segments. ### **Abandoned-Cart Follow-Ups Anchored in Community Proof** - **What It Is:** UGC snippets from customers explaining why they chose the item and how they use it, delivered via email/SMS/web overlays. - **Why It Works:** Reframes the product from an object to an outcome, delivered by someone relatable. ### **Unboxing With QR Codes (Custom Product Messages in Boxes)** - **What It Is:** Print a unique QR that opens a short UGC playlist tailored to the stock keeping unit (SKU), cohort, or even the gifter’s personal message; video messages in product experiences. - **Why It Works:** It transforms packaging into a content surface and extends the experience into shareable moments. #### **Examples:** - A direct-to-consumer (DTC) [beauty brand](https://brandlens.io/case-study/cosmetics-campaign/) uses BrandLens to weave real customers’ makeup tips into post-purchase email flows, segmented by skin type and product bundle. - A [gifting brand](https://brandlens.io/case-study/hersheys-kisses-with-personalized-videos/) prints QR codes on box inserts; recipients scan to watch a personal greeting recorded by the sender and a quick “make the most of your box” mini-tour from actual customers. These examples show how UGC can create truly personalized experiences that foster stronger customer relationships and drive business results. It’s time to think about [how to collect budget-friendly branded video content](https://brandlens.io/blog/how-to-create-budget-friendly-branded-video-content-with-brandlens/) for your UGC launch. And seriously consider [how to create a personal touch with UGC for gifting brands](https://brandlens.io/blog/how-to-create-personal-touch-with-ugc-video-content-for-gift-boxes/), it changes the entire game. ## **How to Capture UGC for Personalized Video Campaigns** ![How to Capture UGC for Personalized Video Campaigns](https://brandlens.io/wp-content/uploads/2025/09/How-to-Capture-UGC-for-Personalized-Video-Campaigns.jpg "How to Capture UGC for Personalized Video Campaigns - BrandLens")Great personalization starts at collection. The objective isn’t volume alone; it’s structured variety: clips tagged with the metadata you’ll need to assemble the right story for each segment. ### **Make Collection Frictionless** - **Mobile-First Capture:** Share a secure link or QR code (e.g., a BrandLens collection link) that launches a simple, responsive recorder with clear instructions. - **Prompt Precision:** Provide prompts that elicit crisp, usable sound bites: - “What outcome surprised you most after week 1?” - “Show your setup and name one setting you wish you’d known earlier.” - “Who would you recommend this to, and why?” - **Consents & Rights, up Front:** Obtain explicit permission for commercial use across your channels and geographies. Centralize releases and usage terms alongside the asset. ### **Tag Like a Librarian (Future You Will Thank You)** Define a lean taxonomy so teams can find and assemble content quickly: - **Persona:** First-time buyer, parent, small to medium-sized business (SMB) owner, athlete, student - **Region/Locale:** Language, country, market - **Product/SKU:** Model, bundle, line - **Journey Stage:** Awareness, consideration, onboarding, loyalty - **Tone/Format:** Inspirational, instructional, humorous; selfie, screen-record, demo - **Outcome Theme:** Time-savings, confidence, money saved, health metric This structure fuels customer video journey mapping and makes it trivial to build playlists that feel bespoke. ### **Build and Govern a Dynamic UGC Library** - **Quality Gates:** Quick audio/lighting checks, 5-15 second tight edits, captions for accessibility. - **Diversity & Representation:** Ensure your library reflects the full spectrum of your customer base. - **Retention Policy:** Retire outdated claims and time-sensitive references. - **Rights Durability:** Track expirations or platform-specific constraints to avoid takedowns. From strategy deployment to UGC library, think about [strategies for integrating UGC into your production flow](https://brandlens.io/blog/how-to-integrate-ugc-into-your-video-production-workflow/). Get deeper into operations by recognizing [how consumers are co-creating content that drives conversion](https://brandlens.io/blog/the-power-of-video-co-creation-how-brands-and-consumers-can-build-content-together/). ## **How to Deliver and Scale Personalized UGC Videos** Once you have a tagged library, the next step is delivery orchestration, getting the right clip to the right segment at the right moment. Two principles apply: match context (channel, device, moment) and match messenger (who your customer will find credible). ### **Segment Intelligently** Start with segments you can reliably identify in your data: - **Interests/Behavior:** browse categories, add-to-cart SKUs, and content consumed - **Lifecycle/Funnel stage:** new subscriber, trialist, first-purchase, lapsing - **Value Tiers:** Average order value (AOV) deciles, loyalty status, subscription plan - **Support Signals:** tickets filed, net promoter score (NPS), feature usage [Salesforce](https://www.salesforce.com/resources/research-reports/state-of-the-connected-customer/) notes a marked rise in customers feeling recognized as individuals, but also a rise in data caution; design segmentation and creative assembly with transparent value exchange (“We use your preferences to show tips that are actually useful”). ### **Insert UGC Dynamically Across Surfaces** - **Email Campaigns:** Pull testimonial snippets based on last-viewed category and geography. - **Website Banners & Product Detail Pages (PDP):** Swap hero video variants via query-string rules (e.g., ?segment=first-time-runner). - **Product Recommendation Flows:** Pair recommendations with UGC mini-clips explaining why that item solved a specific job-to-be-done. - **Loyalty & Lifecycle:** Celebrate milestones with a montage from peers at the same tier (“Gold members’ favorite hacks”). The operational backbone is a content system that pairs hyper-personalized content with each audience slice; what [McKinsey](https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/unlocking-the-next-frontier-of-personalized-marketing) frames as a modern stack across data, decisioning, design, distribution, and measurement. ### **Automate Assembly Without Losing Authenticity** - **Rules Plus Retrieval:** Use metadata rules (persona + product + outcome theme) to auto-assemble a 20-45 second edit per segment. - **Experimentation:** A/B messenger archetypes (expert vs. everyday user), cut length, and call-to-action framing. - **Guardrails:** Cap repetition to avoid “content fatigue”; respect frequency norms by channel. ### **Prove the Business Case (and Secure Budget)** The video format remains an ROI workhorse, with [Wyzowl](https://wyzowl.com/video-marketing-statistics/) reporting 93% of marketers see good ROI from video and 84% say video has directly increased sales; a strong argument for prioritizing video-first personalization. For creative rigor, review these [storytelling techniques for more relatable UGC](https://brandlens.io/blog/tools-for-video-storytelling-how-to-capture-compelling-ugc/). ### **Make Personalization Real with Real Voices** Personalization that works in 2025 is personal and pragmatic: authentic voices, precise targeting, measurable outcomes. The data is clear: video remains a reliable growth lever (with marketers reporting record-high ROI), and customers reward relevance when it’s delivered with respect for their time and privacy. UGC lets you collapse the distance between brand and buyer. It turns static communications into human conversations, scales social proof to micro-audiences, and builds resilient trust over time. With BrandLens, you can gather, tag, and deploy UGC across channels at the speed your lifecycle demands and with the governance your brand requires. Ready to create real connections through personalized video? [Book a demo](https://brandlens.io/how-it-works/) and see how BrandLens powers human-centered personalization at scale. ![author avatar](https://brandlens.io/wp-content/uploads/2025/04/image-1-300x300.jpg) Gurgen Martikyan [See Full Bio](https://brandlens.io/author/gugoadmin/) [ ](https://brandlens.io/author/gugoadmin/) **Categories:** Blog --- ### [How to Increase Engagement on Social Media Through UGC](https://brandlens.io/blog/how-to-increase-engagement-on-social-media-through-ugc/) **Published:** August 22, 2025 **Author:** Vahag Karayan **Content:** Forget perfectly curated feeds. Today authenticity reigns supreme. People are tired of ads; they crave real experiences. That’s where user-generated content (UGC) shines. It’s like tuning into a conversation with friends instead of watching a commercial. UGC taps into genuine connection, turning viewers into active participants in your brand’s narrative. And the best part? Social media algorithms are catching on. Authenticity, like UGC, pulls in more traffic than polished ads. It all comes down to trust: real people recommending your product carry way more weight than anything coming directly from you. ## **Why UGC Is the Engagement Engine of Social Media** Scroll through any feed in 2025 and you’ll notice a pattern: the posts racking up saves, shares, and comments rarely look like ads. They look like people. That’s the entire advantage of user-generated brand campaigns: they slip past ad blindness, spark conversation, and convert attention into action. In a world where algorithms optimize for “time well spent,” viral video marketing with UGC wins because it feels like entertainment first, marketing second. This guide shows exactly how to use UGC to lift engagement on Instagram, TikTok, and beyond: what formats work, how to collect content at scale without chaos, and how to publish and republish for compounding returns. You’ll also see UGC social media examples and industry-specific moves for beauty, fashion, entertainment, and gifting. Want to understand the psychology that makes this work? Read our primer on [how UGC creates trust and relatability](https://brandlens.io/blog/psychology-of-ugc-why-people-love-it/) and why people connect with it. Explore [how BrandLens helps collect and publish UGC across channels](https://brandlens.io/). ## **Why UGC Outperforms Brand Content on Social Media** ![Why UGC Outperforms Brand Content on Social Media](https://brandlens.io/wp-content/uploads/2025/09/Why-UGC-Outperforms-Brand-Content-on-Social-Media.jpg "Why UGC Outperforms Brand Content on Social Media - BrandLens")Let’s face it, social media is drowning in ads, leading to the question of authentic content marketing for fashion brands. People are bombarded with the same old curated images and videos, creating ad fatigue and diminishing engagement. Here’s why UGC flips the script: - **Algorithms Reward Conversation and Retention:** Instagram’s leadership has reiterated that watch time, likes, and sends are among the top-ranking signals; content that earns attention and sharing gets distributed more widely. That’s UGC’s superpower: it’s made to be watched and sent, not just seen. [Social Media Today](https://www.socialmediatoday.com/news/instagram-shares-algorithm-insights-2025/738034/?utm_source=chatgpt.com) - **People Trust Peers More Than Ads:** In [Nielsen’s global study](https://www.nielsen.com/insights/2012/trust-in-advertising-paid-owned-and-earned/), 92% of consumers trust recommendations from people they know; earned media outranks paid ads by a mile. UGC taps that trust at scale; it’s social proof stitched into your feed. - **The Results Are Measurable:** Multiple analyses show UGC dramatically outperforms brand-made creatives on key engagement metrics. One widely cited benchmark: UGC featuring a brand drove [up to 6.9× higher engagement](https://www.nosto.com/blog/42-statistics-about-user-generated-content-you-need-to-know/) than brand-generated content. - **UGC Also Powers Paid Results:** Ads built from UGC commonly see [~4× higher CTR and ~50% lower CPC](https://everyonesocial.com/blog/user-generated-content-statistics/) than average creative; a compounding effect when you combine organic reach with paid amplification. - **Platform-Native Means Feed-Friendly:** On TikTok, recommendation systems prioritize signals like completion rate, replays, and shares; lo-fi, first-person clips naturally hit those notes. The more your content is watched, sent, and discussed, the more the system keeps showing it to new viewers. Before you unleash all your UGC out there, make sure it’s high-quality content. Read our guide to discover [what makes short-form UGC content succeed](https://brandlens.io/blog/short-form-ugc-video-dos-and-donts-a-2025-guide-for-brands-and-creators/) and to avoid making common mistakes. You can also watch [real-world examples of high-performing social UGC](https://brandlens.io/blog/video-testimonial-examples/) to get some inspiration for your own brand. ### **High-Performing UGC Formats for Social** Format matters, big time. But the “perfect” format? It’ll depend on your product and audience. Consider these ideas: - **Reels, Shorts, TikToks:** Bite-size, emotion-led clips that stop the scroll; ideal for a UGC strategy for Instagram and TikTok UGC engagement hacks. - **Duets, Stitches, Replies:** Invite responses; every response is an incremental distribution. - **Challenges & Prompts:** Simple, repeatable ideas (“show your routine,” “before/after,” “unbox with me”) that scale. - **Testimonials & Try-ons:** Credibility plus relatability; perfect for beauty brand UGC marketing, gifting product UGC, and authentic content for fashion brands. Want to find out [how to co-create content with your audience](https://brandlens.io/blog/the-power-of-video-co-creation-how-brands-and-consumers-can-build-content-together/) and not just for them? Be sure to explore [interactive content strategies for entertainment and creators](https://brandlens.io/solutions/media-and-entertainment/) to borrow ideas from UGC playbooks. ## **How to Collect Engaging UGC Efficiently (Without Chaos)** ![](https://brandlens.io/wp-content/uploads/2025/09/How-to-Collect-Engaging-UGC-Efficiently-Without-Chaos.jpg "How to Collect Engaging UGC Efficiently Without Chaos - BrandLens")Think like a producer, not a poster. Your goal is to lower friction, spark creativity, and keep everything organized and brand-safe. - **Make Participation One-Tap:** Use QR codes at retail and events, links in emails/DMs, or scannable inserts in packaging. No app downloads, no account setups, just tap-record-submit. (BrandLens capture links do exactly this.) - **Prompt for Emotion and Context:** Your asks should be specific, short, and story-oriented: - “Show the moment you realized it worked.” - “Record a reaction as you unbox.” - “What’s your #1 tip for a first-time user?” - “Before/after in 5 seconds.” - **Seed the First Posts:** Employees, ambassadors, and loyal customers can show the format you want. Feature the best early submissions to model the behavior and fuel momentum. - **Offer Meaningful Recognition:** Reposts, story spotlights, monthly “community features,” or loyalty points beat generic giveaways. Public credit is the currency of UGC. - **Tag Everything on Ingestion:** Apply metadata that makes repurposing effortless: - Format (vertical 9:16, square 1:1) - Theme (unboxing, routine, tutorial, reaction) - Product & stock-keeping unit (SKU) - Emotional tone (joy, surprise, relief) - Rights (organic repost, perpetual paid usage, etc.) - **Moderate and Protect the Brand:** Use human review + automated flagging to keep content on-brand and safe for reposting. Create a light, public-facing guideline (length, language, music rules) and a stricter internal policy. Want a fast overview of why crowdsourcing supercharges collection quality? Read our blog on [how to collect quality UGC at scale](https://brandlens.io/blog/5-benefits-of-crowdsourcing-for-your-content-strategy/). If budget’s a concern, here’s how to collect brand-safe videos efficiently [managing brand-safe video content with BrandLens](https://brandlens.io/blog/how-to-create-budget-friendly-branded-video-content-with-brandlens/). ## **Publishing Strategy: Drive Social Action With UGC** You didn’t collect UGC just to “post and hope.” Publish like a media company. ### **Timing & Packaging** - Post at audience peak hours; batch multiple cuts (6s, 12s, 20s) to test. - Hook in one second (face + benefit + motion). Add captions; 85% of viewers watch with sound off at least some of the time. - Carousel strategy on Instagram: Slide 1 = human moment; Slide 2 = product payoff; Slide 3 = micro-tutorial; Slides 4-5 = social proof. ### **Captions That Create Conversation** - “Tag the friend who needs this.” - “Which would you pick; A or B?” - “Drop your best tip for first-timers.” - Close with a light CTA tied to the action (“Save this for later,” “DM for the link,” “Tap to try”). ### **Crediting and Community** Always credit creators in-caption and on-screen. Ask if they’re open to a highlight feature; many will share with their own audience (free distribution). Over time, these norms build a loyal creative circle around your brand. ### **Channel Remixing** - **Stories:** Use polls, quizzes, and “Add Yours” to turn viewers into contributors. - **Comments:** Pin the smartest community tip; invite responses under your own post to boost discussion. - **Reels/TikTok:** Duet or stitch standout customer clips to validate and amplify. If you want to explore [where to use UGC beyond TikTok and Instagram](https://brandlens.io/blog/12-ways-to-use-ugc-beyond-social-media/), you can place UGC in email, PDPs, paid, retail screens, and more. ## **Analyzing & Scaling Your UGC Engagement** Don’t just count likes. Optimize for signals that the algorithm and the business both care about. Watch these leading indicators: - Sends per reach and saves per reach (Instagram prioritizes both). - Average watch time/completion on Reels & TikTok (optimize hooks and pacing). - Comment rate (and % of comments with >6 words; a proxy for conversation quality). Repurpose what wins: - Elevate top-performing clips to paid (with permissions). Expect lower CPC and higher CTR vs. studio creative in most categories. - Cross-post “evergreen” testimonials every 6-8 weeks; most audiences won’t have seen them the first time. Operationalize the workflow: - Maintain a living library, tagged by theme and product, so social, lifecycle, and paid teams can pull assets on demand. - Build a retesting cadence: monthly “UGC greatest hits,” seasonal refreshes, and “best-of” compilations. Map UGC into your video workflow for [streamlining your UGC production process](https://brandlens.io/blog/how-to-integrate-ugc-into-your-video-production-workflow/). ### **Let Your Audience Do the Talking** Engagement on social media isn’t about out-producing the algorithm; it’s about out-relating to the audience. UGC turns customers into collaborators, and collaborators into distribution. The data is clear: it earns more trust, more conversation, and more efficient performance than polished ads in most categories. Want to boost engagement without breaking the bank? [Book a demo](https://brandlens.io/how-it-works/) to see how BrandLens can help you collect, manage, and publish engaging social UGC at scale. Let your audience do the talking. ![author avatar](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025.jpeg) Vahag Karayan CEO & Co-Founder As an AI pioneer and the CEO of BrandLens, Vahag Karayan helps marketers unlock the power of authentic video UGC at scale. Drawing on 20+ years of tech leadership—from advanced R&D at NASA/JPL to enterprise SaaS—he bridges the gap between complex artificial intelligence and human storytelling. Vahag is passionate about eliminating the friction of video collection so brands can effortlessly turn everyday fans into powerful advocates. [See Full Bio](https://brandlens.io/author/vahag-karayan/) [ ](https://brandlens.io/author/vahag-karayan/) [ ![social network icon](data:image/svg+xml;base64,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) ](https://www.linkedin.com/in/vahag/) **Categories:** Blog --- ### [FTC’s New Rules on Deceptive Endorsements, Reviews and UGC](https://brandlens.io/blog/ftcs-new-rules-on-deceptive-endorsements-reviews-and-ugc/) **Published:** March 11, 2024 **Author:** Lana Petrosyan **Content:** Online endorsements and reviews often influence consumer choices, so ensuring transparency and honesty in advertising practices is paramount. Companies that engage in deceptive tactics not only harm consumers but also create unfair competition for those who play by the rules. Recognizing the evolving landscape of technology and marketing, the Federal Trade Commission (FTC) has taken significant steps to combat deceptive practices by announcing new rules and revisions to existing guidelines. BrandLens is committed to authenticity and transparency in user-generated content (UGC). With the FTC’s new rules on deceptive endorsements and reviews, we’re at a pivotal point in digital marketing, where the values we champion align with regulatory expectations. This article delves into these new guidelines, underlining their significance for platforms like BrandLens that facilitate UGC. By understanding and adhering to these rules, we not only comply with the law but also reinforce our commitment to genuine, trustworthy content creation. ## Final Revised FTC Endorsement Guides: The FTC has announced[ final revisions](https://www.ftc.gov/business-guidance/blog/2023/06/ftc-endorsements-final-revised-guides-proposed-new-rule-updated-staff-publication) to the Endorsement Guides, which provide crucial advice for businesses on the use of endorsements and testimonials in advertising. These revisions aim to reflect current advertising trends and address emerging challenges in the digital sphere. Key changes include: - Introduction of principles prohibiting the manipulation of consumer reviews to distort product perceptions. - Guidelines on incentivized reviews, reviews by employees, and fake negative reviews. - Definition of “clear and conspicuous” disclosures, especially relevant in the era of social media. - Expanded definition of “endorsements” to encompass fake reviews and virtual influencers. - Clarification of potential liability for advertisers, endorsers, and intermediaries. - Emphasis on child-directed advertising concerns. ![a girl shooting a UGC video with her phone](https://i0.wp.com/brandlens.io/wp-content/uploads/2024/03/Expo-9.png?resize=352%2C352&ssl=1 "- BrandLens") ## Proposed Rule on the Use of Consumer Reviews and Testimonials: In addition to revising the Endorsement Guides, the FTC is proposing a new Rule on the Use of Consumer Online Reviews and Testimonials. This rule aims to combat deceptive practices involving consumer reviews and testimonials, including: - Prohibition of selling or obtaining fake consumer reviews and testimonials. - Ban on review hijacking, wherein reviews are repurposed for different products. - Prohibition of buying positive or negative reviews. - Requirement for clear disclosures of insider reviews and testimonials. - Ban on creating or controlling review websites claiming independence. - Prohibition of illegal review suppression and selling fake social media indicators. Updated Staff Guidance: The FTC has also updated its guidance publication, FTC’s Endorsement Guides: [What People Are Asking,](https://www.ftc.gov/business-guidance/resources/ftcs-endorsement-guides-what-people-are-asking#top) to address emerging questions on influencers, material disclosures, and review-related issues. ## Why These Rules Matter: These initiatives from the FTC signify a commitment to protecting consumers and promoting fair competition in the marketplace. By setting clear standards and enforcing penalties for deceptive practices, these rules empower consumers to make informed choices and level the playing field for honest businesses. Moreover, these efforts underscore the FTC’s adaptability to technological advancements and evolving marketing strategies. Here, is a [guide](https://www.expertvoice.com/blog/a-no-nonsense-guide-to-ftc-compliance-for-user-generated-content/) to using UGC legally, safely, and effectively, addressing common questions and offering practical recommendations. #### 1. Do I Need Permission for UGC? Yes, permission is crucial before using any UGC, especially if it’s for commercial purposes or outside the platform’s terms of service. You can [use UGC even beyond social media](https://brandlens.io/blog/12-ways-to-use-ugc-beyond-social-media/), but before that, you need to ask yourself if the content will be used for profit or taken out of its original platform context. If yes, seek permission from the creator and any individuals depicted in the content. #### 2. How Do I Get Permission to Use Content? Contact the content owner directly or utilize resources like the Copyright Clearance Center for professional content. Provide proper attribution, including links to the original source, and ensure transparency in your usage. Remember, attention to detail can mitigate risks associated with copyright infringement. #### 3. Compensating the Creator While compensation may not always be necessary, acknowledging and crediting the creator is essential. For high-profile creators, consider offering perks such as free products, exclusive experiences, or increased recognition. Recognition by a beloved brand can often be compensation enough for many creators. #### 4. Fair Use and Copyright Understanding fair use principles is crucial. Factors such as nonprofit use, factual content, minimal usage, and negligible market impact may constitute fair use. However, commercial use or repeated distribution without permission may violate copyright laws. #### 5. Penalties for Copyright Violation Copyright infringement can result in legal consequences, ranging from cease-and-desist letters to statutory damages. Penalties vary based on factors like the extent of infringement and awareness of copyright protection. Compliance with copyright laws is imperative to avoid legal repercussions. #### 6. Sponsored Content When collaborating with influencers or celebrities for sponsored content, adhere to FTC guidelines. Require clear disclosures such as #ad or #sponsored in social media posts and ensure explicit disclosure within video content. Transparency builds trust with consumers and mitigates potential legal risks. ## Some actionable tips To ensure compliance with the FTC’s revised guidelines, here are some actionable tips for businesses and content creators: - **Explicit Permissions**: Always obtain clear permission for using UGC, especially when the content is for commercial use or extends beyond the original platform. Document this permission for future reference. - **Transparent Disclosures**: When endorsements or sponsored content are involved, make disclosures clear and conspicuous. This is crucial in social media, where disclosures can be overlooked. - **Review Management**: Monitor and manage reviews honestly. Avoid the temptation to delete negative reviews or fabricate positive ones. Encourage genuine feedback from customers. - **Employee and Insider Guidelines**: If employees or insiders are reviewing your products or services, their connection to your company must be disclosed in their reviews. - **Dealing with Negative Reviews**: Rather than suppressing negative feedback, use it constructively to improve your offerings and customer service. - **Educational Resources**: Offer training or resources for your team and network on these guidelines, ensuring everyone represents your brand responsibly. Schedule a demo and see how easy it is to co-create with your customers on BrandLens! ![author avatar](https://secure.gravatar.com/avatar/aef09a35d85413baa40a27b5416d081be468968df546f37ecd14417d258c98bd?s=300&d=mm&r=g) Lana Petrosyan Customer Success Manager [See Full Bio](https://brandlens.io/author/lana/) [ ](https://brandlens.io/author/lana/) **Categories:** Blog --- ### [Real Is the New Viral: Why Brands Are Embracing Unpolished UGC](https://brandlens.io/blog/real-is-the-new-viral-why-brands-are-embracing-unpolished-ugc/) **Published:** April 11, 2025 **Author:** Vahagn Khachikyan **Content:** ## Authentic User-Generated Content: Why Real Is the New Viral **Authentic user-generated content** is taking over the marketing playbook. As polished influencer videos lose their impact, real voices are cutting through the noise. Customers want to hear from people like them—not actors reading scripts.This shift is more than a trend—it’s a reflection of how modern audiences engage. They crave honesty, relatability, and connection. That’s exactly what real UGC delivers.Need proof? A [Think with Google article](https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/user-generated-content-in-marketing/) breaks down how real content improves brand favorability and recall, especially on mobile.## Why Authentic User-Generated Content Builds Real Trust Unlike traditional advertising, authentic user-generated content feels human. It’s often recorded on a phone, in-the-moment, and totally unscripted. And that’s exactly what makes it powerful. Audiences are increasingly skeptical of content that feels “too perfect.” That’s why brands are moving toward video campaigns that showcase real people sharing genuine experiences. It’s about trust, not just aesthetics. For example, BrandLens lets brands prompt users to submit on-message, on-brand videos at scale—no app needed. See how in this article on [engaging consumers through co-created video experiences](https://www.linkedin.com/pulse/embracing-real-user-generated-content-modern-vahag-karayan-jf8hc/?trackingId=71558mksJLPRFVZabyRu%2Fg%3D%3D). ## How to Launch an Effective UGC Video Campaign - **Start with a prompt:** Give users a clear question or challenge to respond to. - **Lower the barrier:** Let people participate with a simple link or QR code—no logins or apps. - **Keep it real:** Encourage quick, unscripted responses. Don’t overproduce. - **Use templates:** Guide participants with on-screen instructions to stay on brand. Platforms like [BrandLens](https://brandlens.io) help brands collect thousands of real videos from fans, customers, and employees—all within minutes. It’s structured, scalable, and most importantly—authentic. ## Authentic Video Content Is the Future of Brand Engagement The rise of authentic user-generated content marks a shift in how trust and attention are earned. It’s not about being flashy—it’s about being believable. Whether you’re a global brand or a growing startup, the fastest way to build a connection is by inviting your audience to co-create the story with you. To learn how your brand can collect and scale authentic user-generated content, [visit BrandLens](https://brandlens.io). ![author avatar](https://secure.gravatar.com/avatar/68395e8cd4426373630f53e740ea64e1381d54b22e3084b49597a42e3182ffdb?s=300&d=mm&r=g) Vahagn Khachikyan Video Visionary [See Full Bio](https://brandlens.io/author/vahagn-khachikyan/) [ ](https://brandlens.io/author/vahagn-khachikyan/) **Categories:** Blog --- ### [The FTC on Fake Reviews: Staying Compliant and Building Trust](https://brandlens.io/blog/the-ftc-on-fake-reviews-staying-compliant-and-building-trust/) **Published:** January 28, 2025 **Author:** Vahag Karayan **Content:** In August 2024, the Federal Trade Commission (FTC) introduced a landmark regulation targeting deceptive online reviews and endorsement practices. This final rule bans creating, purchasing, or selling fake reviews, testimonials, and social media influence indicators. With the regulation’s effective date fast approaching, businesses must take proactive steps to comply with the rules and rebuild consumer trust. You can read our previous article on FTC UGC regulations before the final ruling. The official FTC document, [FTC Final Rule on Consumer Reviews and Testimonials](https://www.ftc.gov/legal-library/browse/federal-register-notices/16-cfr-part-465-trade-regulation-rule-use-consumer-reviews-testimonials-final-rule), provides a full breakdown of the rule. The FTC’s press release, [FTC Announces Final Rule on Fake Reviews and Testimonials](https://www.ftc.gov/news-events/news/press-releases/2024/08/federal-trade-commission-announces-final-rule-banning-fake-reviews-testimonials), also provides further insights. ## What the FTC Rule Covers The FTC’s new rule prohibits: - **Fake “UGC” Reviews or Testimonials:** Reviews or endorsements from individuals who have not used the product or service. - **Incentivized Reviews Without Disclosure:** Reviews tied to compensation without clear disclosure of the relationship. - **Insider Reviews:** Reviews created by company employees, family members, or agents without transparency. - **Deceptive Review Sites:** Company-controlled platforms that claim to offer independent reviews. - **Review Suppression Practices:** Blocking or removing legitimate negative reviews. - **Fake Social Media Metrics:** Buying or selling fake followers, likes, or comments. ### Detailed Summary The Federal Trade Commission’s final rule provides critical clarifications and examples to promote transparency and fairness in consumer reviews and testimonials. ##### Below are detailed summaries for each covered category: **Fake Reviews or Testimonials:** The rule explicitly prohibits reviews or testimonials created or purchased to mislead consumers, including those generated by artificial intelligence. This measure aims to curb the increasing prevalence of fake reviews used to distort consumer perceptions, as evidenced by studies and enforcement cases showing high volumes of fabricated reviews being sold or disseminated. **Incentivized Reviews Without Disclosure:** Reviews incentivized by compensation must clearly and prominently disclose this material connection. Importantly, reviews that are incentivized but conditioned on expressing a specific sentiment are considered inherently deceptive and cannot be cured by disclosure. For example, requiring a positive sentiment in exchange for an incentive often leads to biased or false reviews, further misleading consumers. **Insider Reviews:** The rule bans reviews written by company employees, officers, agents, or their immediate relatives unless their affiliation with the company is disclosed clearly. Because of the connection between the reviewer and the company, insider reviews often skew perceptions and are inherently biased, undermining the integrity of review ecosystems. **Deceptive Review Sites:** Websites or platforms that claim to host independent reviews but are controlled by the business selling the products or services are prohibited. These sites must not misrepresent the independence of their reviews, as this misleads consumers into trusting endorsements that are not impartial. **Review Suppression Practices:** Businesses that suppress or remove legitimate negative reviews distort consumer trust. Practices such as only displaying 4- or 5-star reviews or using legal threats to silence negative feedback are specifically highlighted as deceptive acts. The rule clarifies that businesses may suppress reviews only when they meet criteria such as being fraudulent, abusive, or wholly irrelevant to the product. **Fake Social Media Metrics:** Buying or selling fake social media followers, likes, or other indicators of influence is deemed deceptive. Such practices manipulate consumer trust by creating a false perception of popularity or endorsement, influencing purchasing decisions based on artificially inflated metrics. By addressing these categories, the FTC aims to foster a review ecosystem rooted in authenticity and transparency, ensuring that consumers can make informed decisions based on accurate and reliable information. ### Penalties and Enforcement The FTC’s new rule grants the agency significant authority to enforce compliance and penalize violators. Businesses found engaging in deceptive practices covered by the rule, such as fake reviews or undisclosed endorsements, may face: - **Civil Penalties:** Courts can impose monetary penalties under Section 5(m)(1)(A) of the FTC Act. These penalties act as a deterrent, discouraging businesses from engaging in deceptive activities. The exact penalty amount is determined based on the severity and scale of the violation. - **Injunctions and Orders:** The FTC can also seek injunctions to immediately halt non-compliant practices and require corrective actions to address consumer harm. - **Monetary Redress for Consumers:** The rule strengthens the FTC’s ability to obtain monetary redress for consumers harmed by deceptive reviews or testimonials, complementing other enforcement mechanisms under the law. The inclusion of civil penalties ensures that businesses cannot simply dismiss compliance as a minor cost of doing business. The FTC’s authority under this rule provides robust tools for protecting consumers and ensuring fair competition. For detailed information about the rule and its enforcement provisions, the official FTC document, the FTC Final Rule on Consumer Reviews and Testimonials, can be accessed [here](https://www.ftc.gov/news-events/news/press-releases/2024/08/federal-trade-commission-announces-final-rule-banning-fake-reviews-testimonials). ## The Opportunity: Building Trust Through Authenticity The FTC’s new rule is not just a challenge to avoid penalties—it’s a wake-up call for businesses to focus on authenticity and transparency. Today’s consumers are increasingly skeptical of marketing claims, particularly in the wake of the widespread use of AI-generated content, fake reviews, and other deceptive practices. This regulation presents a golden opportunity for businesses to stand out by embracing a consumer-first mindset. ### Here’s why authenticity matters more than ever: - **Reinforce Credibility:** Consumers rely on reviews to make informed decisions. Businesses can differentiate themselves as trustworthy brands by ensuring that every review is authentic and verified. Platforms like BrandLens simplify this process by offering technology that verifies content and protects against fraud. - **Improve Customer Retention:** Transparency fosters loyalty. When customers see that a brand values their genuine feedback and actively works to ensure honesty in reviews, they are more likely to remain engaged and make repeat purchases. - **Enhance Social Proof:** Authentic user-generated content serves as powerful social proof. Unlike traditional advertising, genuine reviews and testimonials resonate on a personal level, driving more conversions and creating a community of advocates for your brand. - **Leverage FTC Compliance as a Competitive Advantage:** Many brands will struggle to adapt to the new rules. By acting early, you can position your business as an industry leader in ethical marketing practices. Use your compliance efforts as a selling point to show customers and stakeholders that your brand prioritizes honesty and transparency. - **Maximize ROI on Reviews and Testimonials:** Collecting genuine reviews isn’t just about compliance—it’s also a way to improve the results of your marketing campaigns. User-generated content that reflects authentic customer experiences consistently outperforms staged or fabricated alternatives. ![A group of diverse individuals enjoying a product in a cozy outdoor setting with natural lighting.](https://i0.wp.com/brandlens.io/wp-content/uploads/2025/01/Happy-authentic-consumers.webp?resize=300%2C300&ssl=1 "- BrandLens")Authentic engagement showcasing genuine customer satisfactionLeveraging tools like BrandLens can turn this challenge into a transformative moment for your business. The platform’s features include video-based reviews and customizable templates, offering a seamless way to gather content that complies with FTC regulations. Additionally, these tools align perfectly with your brand’s goals. This allows businesses to focus on building trust, driving engagement, and fostering long-term growth. ## How BrandLens Can Help Platforms like BrandLens are game-changers for brands navigating the new FTC regulations. BrandLens ensures businesses can collect and showcase legitimate, UGC, [user-generated reviews and content by prioritizing transparency and authenticity](https://brandlens.io/case-studies/). Here’s how BrandLens can help you stay compliant and build a stronger brand: - **Collect Real Reviews:** Use QR codes, email campaigns, or social media links to capture videos directly from your customers. These reviews are verified as authentic and can be used across marketing channels. - **Provide On-Screen Instructions:** Guide participants with branded templates and step-by-step instructions to ensure content aligns with your goals while maintaining transparency. - **Simplify Compliance:** Videos and reviews submitted through BrandLens include disclosure options, ensuring adherence to FTC regulations. This eliminates the guesswork of compliance for your team. - **Enable Sharing with Control:** Customers can share their content, but businesses maintain oversight to prevent misinformation or misuse. - **Boost Consumer Trust:** Authentic reviews collected through BrandLens demonstrate your commitment to ethical practices and build long-term loyalty. The FTC’s rule sets a new standard for ethical marketing, and platforms like BrandLens empower businesses to meet and exceed those expectations. As you navigate this new landscape, focus on authenticity, transparency, and customer trust to create lasting value for your brand. ![author avatar](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025.jpeg) Vahag Karayan CEO & Co-Founder As an AI pioneer and the CEO of BrandLens, Vahag Karayan helps marketers unlock the power of authentic video UGC at scale. Drawing on 20+ years of tech leadership—from advanced R&D at NASA/JPL to enterprise SaaS—he bridges the gap between complex artificial intelligence and human storytelling. Vahag is passionate about eliminating the friction of video collection so brands can effortlessly turn everyday fans into powerful advocates. [See Full Bio](https://brandlens.io/author/vahag-karayan/) [ ](https://brandlens.io/author/vahag-karayan/) [ ![social network icon](data:image/svg+xml;base64,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) ](https://www.linkedin.com/in/vahag/) **Categories:** Blog --- ### [The Importance of Consumer-Generated Content (CGC) for organizations](https://brandlens.io/blog/the-importance-of-consumer-generated-content-cgc-for-organizations/) **Published:** January 23, 2025 **Author:** Vahag Karayan **Content:** In the ever-evolving landscape of marketing and brand engagement, consumer-generated content (CGC) has emerged as a powerful tool for brands, sports teams, and organizations to connect with their audiences. At its core, CGC is authentic, relatable, and rooted in the voices of real people. This authenticity not only builds trust but also creates a dynamic way to foster deep relationships with consumers. Let’s explore why CGC is vital and how leveraging it strategically can transform consumer relationships and drive success. ## 1. Enhancing Consumer [Engagement](https://brandlens.io/case-studies/) and Increasing CLV Engaged consumers are loyal consumers. CGC provides a platform for audiences to actively participate in the storytelling of a brand, creating a sense of ownership and connection. When consumers contribute their voices, whether through photos, videos, or testimonials, they transition from passive observers to active participants. This emotional involvement translates into higher Customer Lifetime Value (CLV) by: - Strengthening emotional ties to the brand. - Encouraging repeat purchases and advocacy. - Creating opportunities for upselling and cross-selling through personalized experiences. Sports teams, for instance, can amplify fan engagement by showcasing fan-generated videos during games or on social media, making fans feel like part of the team’s journey. Similarly, brands can use CGC to show how real customers interact with their products, fostering a community of loyal advocates. ## 2. Cultivating Vitality Within Your Own Consumer Base CGC is the epitome of word-of-mouth marketing in the digital age. By encouraging consumers to share their experiences, brands tap into the innate power of social proof. When a consumer sees others like them celebrating a product or service, it triggers a sense of trust and curiosity. This is particularly potent for sports teams and organizations, where shared experiences drive fandom and camaraderie. The vitality created through CGC becomes a feedback loop: - **Motivation:** Consumers are motivated to contribute their own stories when they see their peers featured. - **Momentum:** This leads to exponential growth in content creation and brand mentions. - **Authenticity:** Audiences perceive the brand as more relatable and genuine, fostering loyalty. ![An illustration representing consumer-generated content in action, showcasing people creating and sharing videos with social media icons floating around.](https://i0.wp.com/brandlens.io/wp-content/uploads/2025/01/Consumer-sharing-content-on-socials-640-300x300.webp?resize=300%2C300&ssl=1 "- BrandLens")Guiding consumers to create and share## 3. Boosting Brand Awareness CGC serves as a cost-effective yet impactful tool for increasing brand awareness. Every time a consumer shares a piece of content, they extend the reach of the brand to their personal networks. Unlike traditional advertising, CGC resonates on a deeper level because it comes from trusted sources—friends, family, or influencers—making it more likely to grab attention. Brands can supercharge this effect by creating campaigns designed to inspire shareable moments. For example: - A product unboxing campaign for a new launch. - A sports team’s “fan of the week” feature. - An organization’s challenge for consumers to showcase creative uses of their product or service. ## 4. Building Trust Through Authenticity Trust is a critical factor in consumer decision-making, and CGC inherently builds it. Audiences are more likely to trust the words and actions of their peers than polished advertising campaigns. Organizations that prioritize CGC send a clear message: “We value the voices of our consumers.” This trust has a cascading effect: - **Increased Conversions:** Authentic content leads to higher purchase intent. - **Better Retention:** Consumers feel seen and heard, encouraging long-term loyalty. - **Brand Advocacy:** Satisfied consumers become brand ambassadors, spreading the word organically. ### Challenges in Leveraging CGC and How [BrandLens](https://brandlens.io/) Solves Them While CGC offers tremendous benefits, brands often encounter hurdles such as: - **Content Quality:** Ensuring submissions meet brand standards. - **Scalability:** Managing large volumes of user submissions efficiently. - **Rights Management:** Securing proper permissions for usage. - **Ease of Participation:** Encouraging consumers to contribute without friction. BrandLens addresses these challenges head-on by providing a streamlined, app-free platform for video content co-creation. By guiding participants with on-screen instructions, pre-set templates, and AI voiceovers, [BrandLens](https://brandlens.io/pricing/) ensures that all content aligns with brand guidelines while remaining authentic. The platform’s ability to embed campaigns through links or QR codes simplifies participation, lowering barriers for consumers and increasing submission rates. Additionally, rights management is built into the system, giving organizations full control and peace of mind. ## 5. Strengthening Community and Collaboration Beyond marketing, CGC creates a sense of community. For sports teams, this might look like fans sharing pre-game rituals or celebrating victories together. For brands, it’s about creating a platform where customers can inspire and learn from each other. Organizations benefit from the collective creativity of their audience, using it to fuel campaigns, product innovations, or even social causes. ## 6. Data-Driven Insights CGC provides invaluable insights into consumer preferences, behaviors, and trends. Every piece of content submitted is a window into how consumers perceive and use a product or service. By analyzing this content, organizations can: - Tailor marketing strategies to resonate more deeply with their audience. - Identify emerging trends and opportunities for innovation. - Measure campaign effectiveness in real time. ![An infographic highlighting the benefits of CGC for brands, sports teams, and organizations, with interconnected icons for engagement, trust, and awareness](https://i0.wp.com/brandlens.io/wp-content/uploads/2025/01/CGC-Consumer-Generated-Content-benefits-640-300x300.webp?resize=300%2C300&ssl=1 "- BrandLens")Importance of Consumer generated video content## Final Thoughts Consumer-generated content is no longer a nice-to-have—it’s a must-have. Brands, sports teams, and organizations that harness the power of CGC unlock unparalleled opportunities for engagement, trust-building, and growth. By leveraging platforms like BrandLens, they can overcome common challenges and create seamless, scalable solutions that empower consumers to become an integral part of their story. CGC is more than content; it’s a movement. It’s about giving consumers a voice, celebrating their creativity, and building a future where brands and their audiences grow together. **References 1.**Why Consumers Engage with User-Generated Content** – Deloitte Insights via The Wall Street Journal. Available at: [https://deloitte.wsj.com](https://deloitte.wsj.com/cmo/why-consumers-engage-with-user-generated-content-01659714952) 2.**Consumer-Generated Content (CGC) and How You Can Benefit from It** – CX Index Blog. Available at: [https://previous.cxindex.com](https://previous.cxindex.com/company/blog/consumer-generated-content-cgc-and-how-you-can-benefit-from-it/) 3.**User-Generated Content and Its Marketing Value** – American Marketing Association. Available at: [https://www.ama.org](https://www.ama.org/marketing-news/user-generated-content/) ![author avatar](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025.jpeg) Vahag Karayan CEO & Co-Founder As an AI pioneer and the CEO of BrandLens, Vahag Karayan helps marketers unlock the power of authentic video UGC at scale. Drawing on 20+ years of tech leadership—from advanced R&D at NASA/JPL to enterprise SaaS—he bridges the gap between complex artificial intelligence and human storytelling. Vahag is passionate about eliminating the friction of video collection so brands can effortlessly turn everyday fans into powerful advocates. [See Full Bio](https://brandlens.io/author/vahag-karayan/) [ ](https://brandlens.io/author/vahag-karayan/) [ ![social network icon](data:image/svg+xml;base64,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) ](https://www.linkedin.com/in/vahag/) **Categories:** Blog --- ### [Engaging Consumers through Experiences: The Power of Co-Created Video Content](https://brandlens.io/blog/engaging-consumers-through-experiences-the-power-of-co-created-video-content/) **Published:** October 28, 2024 **Author:** Lana Petrosyan **Content:** In today’s experience-driven market, building meaningful consumer engagement goes beyond traditional advertising. Brands are increasingly shifting towards interactive and immersive experiences, with video co-creation leading the way. Consumers, fans, and customers want to be part of something exciting—something they helped create. This shift has led to the rise of branded activations such as hashtag challenges, “submit-your-own” videos, and interactive storytelling campaigns. > For instance, > > video challenges like “be a 30-second commentator for your favorite sports team” or “finish this video with your own creative ending” are examples of how brands can invite their audience to be active participants. At the heart of this trend lies the [principle of creating memorable experiences](https://www.touchpoint.com/blog/experiential-marketing/) that foster emotional connections and amplify brand loyalty. According to experts, experiential marketing taps into the power of creating direct interaction, building long-term bonds, and differentiating your brand from competitors. When consumers actively engage in video content creation, they not only feel part of the brand story but are also more likely to share their experience with others, multiplying the campaign’s impact through user-generated content (UGC)​. ![](https://i0.wp.com/brandlens.io/wp-content/uploads/2024/10/39-300x169.webp?resize=483%2C272&ssl=1 "- BrandLens") This is where platforms like [BrandLens](https://brandlens.io) shine. BrandLens empowers brands to build co-created video experiences effortlessly, offering guided templates, interactive instructions, and seamless video submission—all without the need for an app. Whether it’s lip-syncing to pre-loaded audio or completing a fun video sequence, BrandLens enables a diverse range of video challenges that can turn passive viewers into enthusiastic participants. For example, consider a campaign where users are invited to “gift a Rubik’s Cube, record your best time right from the box, and win.” Or a brand asking fans to share “When I fell in love with Rubik’s Cube,” combining personal storytelling with the product. These [types of activations](https://explore.seeker.io/blog/brand-activation) create emotional resonance, sparking organic sharing on social media while positioning the brand as a facilitator of fun, memorable experiences​. The success of such activations often hinges on the emotional connection they foster. When consumers are emotionally invested, they are more likely to advocate for the brand and engage long-term​. Furthermore, campaigns that integrate social media—such as using branded hashtags—can significantly expand the reach of video activations, turning participants into brand ambassadors ​ **Why It Works** - **Emotional Connection** – Co-created content builds stronger emotional ties between the consumer and the brand, enhancing brand loyalty. - **Memorable Experiences** – Engaging and interactive video campaigns are more likely to be shared, creating lasting memories that strengthen brand awareness. - **Direct Interaction** – Co-creation invites consumers into the brand’s story, making them active participants rather than passive recipients. - **Viral Potential** – UGC campaigns can generate buzz, encouraging participants to share their creations widely on social media. For businesses looking to stand out in the crowded digital marketplace, the key lies in crafting experiences that resonate deeply with their audience. By using video co-creation, brands can transform consumers into co-creators, amplifying both engagement and brand storytelling. ![a woman shooting a video content](https://i0.wp.com/brandlens.io/wp-content/uploads/2024/10/Blog-post-banners-5-300x169.webp?resize=419%2C236&ssl=1 "- BrandLens") ## **How to Get Started with Video Activations: A Practical Guide** Building an engaging consumer experience through video co-creation involves more than just launching a campaign. It requires thoughtful preparation and execution to ensure your brand achieves the desired results. Here’s a step-by-step guide to help you get started with video activations, including preparations before using a platform like [BrandLens](https://brandlens.io/case-studies/). ### Step 1: Define Your Objectives Before diving into video activation, be clear about your campaign goals. Ask yourself: - Are you aiming to increase brand awareness, boost engagement, or drive sales? - Do you want to collect user-generated content (UGC) for future marketing purposes? - Is the goal to foster deeper emotional connections with your audience? Setting specific, measurable objectives will guide your strategy and help you assess the campaign’s success later on. For example, your goal could be “to increase social media engagement by 30% over three months” or “to collect 500 user-submitted videos for a product launch”. ### Step 2: Know Your Audience Understanding your target audience is critical. Identify their preferences, behaviors, and what motivates them to participate in video campaigns. Segment your audience if needed, as different groups might respond to various types of activations (e.g., younger demographics might be more inclined to join a hashtag challenge, while professionals could prefer testimonial-style content). Use social listening tools, surveys, or focus groups to gather insights. Knowing your audience will help you design experiences that resonate and encourage participation. ### Step 3: Develop a Creative Concept Come up with a unique and engaging idea that aligns with your brand’s values and campaign objectives. The concept should be innovative yet simple enough for participants to understand quickly. Consider: - **Interactive Challenges:** Hashtag challenges, “finish this video” prompts, or timed tasks (e.g., solving a puzzle in 30 seconds). - **Storytelling Activations:** Encourage users to share a personal story (e.g., “Your first time trying our product”). - **Themed Content:** Tie your activation to seasonal events, trending topics, or cultural moments to boost relevance. Make the experience fun and rewarding, and ensure it is consistent with your brand messaging​. ### Step 4: Plan the Logistics Prepare the logistics for your campaign. This includes: - **Budget:** Determine the budget for production, promotion, and potential incentives (e.g., giveaways, discounts). - **Timeline:** Set clear deadlines for launching, collecting videos, and announcing winners (if applicable). - **Incentives:** Choose appropriate rewards for participants, such as exclusive access, discounts, or a chance to win a prize. Additionally, make sure you have a plan for managing the content submitted, including moderation and rights management​. ### Step 5: Choose the Right Technology Platform Once your groundwork is laid, it’s time to select a video activation platform like BrandLens, which allows you to: - **Provide Guided Templates:** Simplify the video creation process for users with guided templates, pre-loaded scripts, or visual instructions. - **Seamlessly Collect Content:** Offer multiple ways to participate, such as sharing a QR code, sending a link, or embedding the video challenge on your website. - **Manage UGC Rights:** Use built-in tools to handle content rights and permissions for user submissions. BrandLens also supports interactive elements like [lip-syncing](https://brandlens.io/case-study/the-sound-of-engagement-mr-tortillas-social-media-campaign/), duets, and scene-by-scene video creation—all without the need for app downloads​ ![phone in hands](https://i0.wp.com/brandlens.io/wp-content/uploads/2024/10/Blog-post-banners-3-300x169.webp?resize=479%2C270&ssl=1 "- BrandLens") ### Step 6: Promote the Activation Promote your campaign across various channels: - **Social Media:** Use a branded hashtag and collaborate with influencers to amplify reach. - **Email Marketing:** Inform your subscribers about the campaign and the benefits of participating. - **In-Store or Event Activation:** If applicable, integrate on-site promotions with QR codes that link to the video challenge. Encourage participants to share their videos using the campaign hashtag to boost organic reach and create buzz around your activation​. ### Step 7: Monitor and Measure Results Track key performance indicators (KPIs) to evaluate the success of your campaign. Metrics could include: - **Engagement Rates:** Likes, comments, shares, and time spent on content. - **UGC Submission Count:** The number of videos submitted. - **Reach and Impressions:** Social media metrics that show how many people saw your campaign. - **Sales Impact:** Any increase in sales or conversions during the campaign period. Use the data to understand what worked well and where there’s room for improvement. Post-campaign analysis will also provide insights for future activations​ ### Step 8: Follow Up and Repurpose Content After the campaign, repurpose the collected videos for further marketing efforts: - **Create a Compilation:** Highlight the best user-generated content in a montage. - **Share Success Stories:** Feature participants who stood out and share their stories on your social media. - **Use Content in Ads:** Repurpose UGC in your future advertising to add authenticity and social proof. Following up with participants by thanking them and sharing the campaign’s success can also help reinforce their connection to your brand​. ![author avatar](https://secure.gravatar.com/avatar/aef09a35d85413baa40a27b5416d081be468968df546f37ecd14417d258c98bd?s=300&d=mm&r=g) Lana Petrosyan Customer Success Manager [See Full Bio](https://brandlens.io/author/lana/) [ ](https://brandlens.io/author/lana/) **Categories:** Blog --- ### [Celebrating Our Victory at Glendale Tech Week’s Pitchfest](https://brandlens.io/blog/celebrating-our-victory-at-glendale-tech-weeks-pitchfest/) **Published:** October 17, 2023 **Author:** Lana Petrosyan **Content:** Greetings, dear readers and supporters of BrandLens. We come to you today with humility and gratitude for an incredible journey. [Glendale Tech Week](https://www.glendaletechweek.com/)‘s Pitchfest event, held from September 12 to 14, was an opportunity to celebrate innovation, connect with tech enthusiasts, and share our vision. We are genuinely humbled and honored to announce that BrandLens was chosen as the winner of this prestigious competition. ## A Gathering of Innovators Glendale Tech Week is not just an event; it’s[ a gathering of innovative minds](https://glendalenewspress.outlooknewspapers.com/2023/09/26/local-startup-wins-tech-weeks-pitchfest-prize/), a place where connections are forged, ideas are shared, and dreams are nurtured. This year’s event brought together local and regional attendees, including tech leaders, investors, and educational partners. It was filled with learning, networking, and sharing in the spirit of innovation. Throughout the event, attendees had the opportunity to explore various activities, from a Women in Tech Panel, sponsored by [Phonexa](https://phonexa.com/), to a Chess Tournament, and insightful panel discussions on topics like AI, negotiation skills, and financial strategies. ![Vahag Karayan speaking at the microphone](https://i0.wp.com/brandlens.io/wp-content/uploads/2023/10/1696529255568-jpeg-1-2.webp?resize=566%2C377&ssl=1 "- BrandLens") ## The Peak: BrandLens Takes the Honors At the heart of Glendale Tech Week was the Demo Day Pitchfest, an occasion where early-stage startups like BrandLens had the chance to present their innovative ideas to a panel of judges and investors. It was an intense competition, and we were grateful for the opportunity. When the moment of truth arrived at the Closing Party & Tech Awards, we were genuinely surprised and honored [to be announced as the winners](https://www.glendaleca.gov/Home/Components/News/News/8878/16) of the Pitchfest competition. To be the winner among so many great startups is humbling. Our B2B SaaS platform, designed to help businesses crowdsource authentic, engaging, and fun branded video stories, was recognized as a standout innovation. ## The Reward and the Future Beyond the recognition, we were awarded a prize package valued at $139,500. This acknowledgment is a testament to our commitment to innovation and the tireless efforts of our team. The event also featured a commendation to Disney for its 100th Anniversary and investments in the city. It’s a testament to the thriving tech ecosystem in Glendale. ![Vahag Karayan on stage, presenting BrandLens](https://i0.wp.com/brandlens.io/wp-content/uploads/2023/10/1696529269003-1-jpeg-1-1.webp?resize=580%2C387&ssl=1 "- BrandLens") ## In Retrospect BrandLens’ victory at [Glendale Tech Week’s Pitchfest](https://burbankleader.outlooknewspapers.com/2023/09/26/burbank-startup-wins-tech-prize/) is a shared success. It’s not just about us; it’s about the entire community that has supported us. Events like these are a reminder of the power of collaboration and the importance of staying humble in the face of success. We extend our heartfelt gratitude to our community, supporters, and the Glendale Tech Week organizers. It’s these connections, insights, and collaborations that truly drive our vision. Stay tuned for more updates on [BrandLens](https://brandlens.io) and the ever-evolving tech landscape. We are here to make a difference and continue pushing the boundaries of innovation. Thank you for being a part of this incredible journey. ![author avatar](https://secure.gravatar.com/avatar/aef09a35d85413baa40a27b5416d081be468968df546f37ecd14417d258c98bd?s=300&d=mm&r=g) Lana Petrosyan Customer Success Manager [See Full Bio](https://brandlens.io/author/lana/) [ ](https://brandlens.io/author/lana/) **Categories:** Blog --- ### [5 Common Types of UGC Videos Your Brand Will Benefit from](https://brandlens.io/blog/5-common-types-of-ugc-videos-your-brand-will-benefit-from/) **Published:** June 7, 2023 **Author:** Lana Petrosyan **Content:** In today’s digital landscape, user-generated content (UGC) has become invaluable for brands looking to connect with their audience meaningfully and authentically. UGC videos, in particular, offer a powerful opportunity to showcase your brand through the eyes of your customers. From unboxing and product reviews to behind-the-scenes glimpses and user-generated tutorials, these videos can amplify your brand’s reach, foster trust, and drive engagement. User-generated content (UGC) is a powerful tool to build brand awareness, increase engagement, and drive sales. UGC videos are especially effective, as they are seen as more authentic and credible than traditional marketing materials. As per [Statista](https://www.statista.com/forecasts/997187/attitudes-towards-online-shopping-in-the-us), 60% of individuals engage in online research before making significant purchases, with 55% finding customer reviews highly beneficial. Customer reviews are regarded [as trustworthy as recommendations received from close acquaintances and family members.](https://www.statista.com/statistics/315755/online-custmer-review-trust/) In this blog post, we will explore five common types of UGC videos that your brand can benefit from. These tried and tested formats have successfully driven brand awareness, fostered loyalty, and boosted conversions. However, it’s essential to note that while these five types are popular, there is an abundance of other UGC video formats that your company can also leverage to its advantage. ## User-Generated Advertisements User-generated advertisements (UGC ads) are video ads that feature footage that users have created. These ads are more effective than traditional ads, as they are seen as more authentic and credible. According to a survey by [Adweek](https://www.adweek.com/performance-marketing/why-consumers-share-user-generated-content-infographic/), 76% of respondents believe that user-generated content is more honest and unbiased compared to traditional advertising. User-generated advertisements breathe new life into your marketing campaigns. Encouraging customers to create and share their ads amplifies your reach and lends authenticity to your brand. User-generated ads capture the attention of your target audience through relatable stories, experiences, and perspectives. In addition, involving your customers in the creative process fosters a sense of ownership. It strengthens brand loyalty while benefiting from the organic spread of user-generated content across various digital platforms. One prominent example is the “[Doritos Crash the Super Bowl”](https://sites.psu.edu/mfs5889/2018/07/19/case-study-doritos-crash-the-super-bowl/) campaign. Doritos, a famous snack brand, invited consumers to create their own Doritos commercials and submit them for a chance to have their ad aired during the Super Bowl. This campaign ran for several years and generated a massive response from consumers, resulting in many creative and entertaining video submissions. ![Doritos Crash The Super Bowl Campaign](https://i0.wp.com/brandlens.io/wp-content/uploads/2023/06/Doritos-Crash-From-Home-hed-2020-jpg-1-1.webp?resize=580%2C327&ssl=1 "- BrandLens") The winning ads were selected through online voting, and the creators of the chosen commercials received substantial cash prizes. This user-generated video advertisement campaign provided Doritos with a wealth of engaging content. It allowed consumers to actively participate in the brand’s marketing efforts, creating a strong sense of connection and loyalty. ## Brand Challenges and Contests Brand challenges and contests are a great way to engage your customers and generate buzz for your brand. These challenges can be used to encourage customers to use your product or service in creative ways or to share their stories about your brand. Brand challenges, contests, and behind-the-scenes videos offer a glimpse into the personality and culture of your brand. Inviting your customers to participate in fun and interactive challenges or contests encourages them to showcase their creativity and loyalty. In addition, these videos generate buzz, encourage social sharing, and help your brand gain visibility. Additionally, sharing behind-the-scenes and user stories humanizes your brand, fostering an emotional connection with your audience. Authenticity and relatability are vital in building trust and loyalty, and these UGC videos deliver precisely that. To create a practical brand challenge or contest, be sure to: - Make the challenge or competition easy to understand - Offer a prize or incentive that is valuable to your target audience - Promote the challenge or contest on social media and other online channels ## Behind-the-Scenes and User Stories Behind-the-scenes and user story videos are captivating user-generated content (UGC). They offer viewers an exclusive look into artists’ and creators’ creative processes and personal experiences. Behind-the-scenes footage reveals the hard work, technical aspects, and challenges involved in bringing projects to life, fostering authenticity and connection. User stories allow individuals to share their personal journeys, creating empathy, support, and community. These UGC videos provide a platform for education, inspiration, and the power of individual voices in the digital age. The clothing brand Patagonia is known for its commitment to environmental sustainability and activism. They have a series of user-generated videos called “[Worn Wear](https://www.instagram.com/p/CsW-i6zPwyn/?hl=en),” where they showcase the stories behind well-worn Patagonia garments. ![Patagonia's Worn Wear Campaign](https://i0.wp.com/brandlens.io/wp-content/uploads/2023/06/837-og-300x188.webp?resize=538%2C337&ssl=1 "- BrandLens") In these videos, customers share their personal experiences with their Patagonia clothing, highlighting their adventures while wearing them. The videos capture the essence of the brand’s mission by emphasizing durability, longevity, and the sentimental value of their products. The “Worn Wear” videos offer a behind-the-scenes look at the garments’ journey, showcasing how they’ve been put to the test in extreme conditions or accompanied individuals on life-changing expeditions. Viewers get a glimpse into the brand’s dedication to creating high-quality products that withstand the test of time and encourage a culture of reuse and repair. ## Unboxing and Product Review Videos Unboxing and product review videos are great ways to show potential customers what your product is all about. These videos are used to highlight the features and benefits of your product, as well as to show how it can be used. ![UGC video showing cosmetic products](https://i0.wp.com/brandlens.io/wp-content/uploads/2023/06/Screenshot-2023-06-07-at-18.35.31.png?resize=452%2C357&ssl=1 "- BrandLens") Unboxing and product review videos have taken over the digital world. These videos feature real customers sharing unboxing and exploring your products, providing valuable insights and feedback to potential buyers. Encourage customers to create unboxing videos, generating social proof and increasing brand visibility. Authentic product reviews also build trust, as they appreciate hearing genuine opinions. In 2022, the company [Roku launched a campaign called #ShareYourStream](https://newsroom.roku.com/news/2021/09/roku-unveils-ok-roku-does-that-/g8zh44ra-1632921372). The campaign encouraged users to share videos of themselves streaming their favorite shows and movies on Roku devices on social media. The campaign was a huge success and helped generate excitement and buzz for Roku devices. ## User-Generated Tutorials User-generated tutorials are a great way to get your customers involved in creating content for your brand. These tutorials teach customers how to use your product or service or share tips and tricks. Beyond product-related tutorials, user-generated tutorials allow your customers to showcase innovative ways to use your products or services. These videos highlight the creativity and expertise of your customers while inspiring others to explore the full potential of your offerings. In addition, user-generated tutorials spark engagement and create a sense of community around your brand. By encouraging customers to share their unique experiences and ideas, you position your brand as a hub of knowledge and inspiration, fostering deeper connections with your audience. Adobe, the leading software company known for its creative applications like Photoshop and Premiere Pro, encourages its users to create and share user-generated tutorials showcasing their skills and techniques in using Adobe software. Adobe has a dedicated platform called “[Adobe Live](https://www.adobe.com/uk/creativecloud/adobelive.html),” where users can stream their creative process, share tips and tricks, and provide step-by-step tutorials on various design and editing projects. The platform allows users to connect with each other, learn from industry professionals, and showcase their expertise to a broader audience. These user-generated tutorials cover a wide range of topics, including graphic design, photo editing, video production, motion graphics, and more. Users share their techniques, shortcuts, and creative approaches, providing valuable insights and inspiration to other Adobe software users. By encouraging its users to create and share tutorials, Adobe taps into its community’s vast knowledge and creativity. These user-generated tutorials empower users to enhance their skills and create a sense of camaraderie and collaboration among Adobe enthusiasts. ![UGC video examples](https://i0.wp.com/brandlens.io/wp-content/uploads/2023/06/633dbf72aea8e69ab234ef89_Gruppe-432.png?resize=425%2C207&ssl=1 "- BrandLens") UGC videos are powerful tools to build brand awareness, increase engagement, and drive sales. [Nielsen](https://www.searchlogistics.com/learn/statistics/user-generated-content-statistics/) found that 70% of consumers trust UGC videos, compared to 53% for brand-created videos. Creating and promoting the five types of UGC videos discussed in this blog post will help your brand reach new heights. User-generated content videos present an incredible opportunity for brands to harness the power of authentic storytelling, connect with their audience on a deeper level, and amplify their reach. With [BrandLens](https://brandlens.io), encourage your customers to create and share unboxing and product review videos, tutorial and how-to videos, user-generated advertisements, user-generated tutorials, brand challenges and contests and more. Your brand can tap into the creativity and enthusiasm of your customers. ![author avatar](https://secure.gravatar.com/avatar/aef09a35d85413baa40a27b5416d081be468968df546f37ecd14417d258c98bd?s=300&d=mm&r=g) Lana Petrosyan Customer Success Manager [See Full Bio](https://brandlens.io/author/lana/) [ ](https://brandlens.io/author/lana/) **Categories:** Blog --- ### [How Agencies Can Use BrandLens to Offer UGC Collection as a Service](https://brandlens.io/blog/how-agencies-can-use-brandlens-to-offer-ugc-collection-as-a-service/) **Published:** February 23, 2025 **Author:** Vahagn Khachikyan **Content:** User-generated content (UGC) has become a cornerstone of modern marketing, offering authenticity that traditional advertising often lacks. Brands incorporating real customer experiences build stronger trust and engagement. However, many struggle to collect high-quality UGC at scale, especially content that aligns with their brand vision. This is where agencies can step in, offering UGC collection as a service to bridge the gap between brands and their audiences. With tools like [BrandLens](https://brandlens.io/), agencies can streamline the process of video collection and co-creation, transforming it into a scalable service offering.​ ## The Growing Importance of UGC In 2025, UGC is not just a trend but a vital component of effective brand storytelling. - **Authenticity and Trust**: Consumers are increasingly skeptical of polished advertisements. Studies show that 93% of marketers find UGC performs better than traditional content, highlighting its authenticity ([Backlinko](https://backlinko.com/ugc-statistics)). - **Influence on Purchasing Decisions**: Approximately 79% of consumers say UGC highly impacts their purchasing choices ([POWR](https://blog.powr.io/user-generated-content-how-it-shapes-marketing-strategies-in-2025)).​ - **Cost-Effectiveness**: UGC is more cost-effective than professional content creation, with 85% of marketers viewing it as a cheaper alternative ([Backlinko](https://backlinko.com/ugc-statistics)).​ - **Scalability**: With platforms like BrandLens, brands can collect UGC from anywhere, anytime, without the need for expensive studio setups.​ ## Challenges in UGC Collection While the benefits are clear, collecting UGC at scale presents challenges:​ - **Quality Control**: Ensuring consistency and quality in user submissions can be difficult.​ - **Disorganized Submissions**: Gathering content through various channels like emails or social media can lead to chaos.​ - **Legal Concerns**: Securing rights for repurposing [UGC is often complex](https://pitchfork.com/thepitch/music-tiktokalypse).​ - **Motivating Participation**: Encouraging users to create content requires effective strategies.​ ## Leveraging BrandLens for UGC Services Agencies can utilize BrandLens to overcome these challenges and offer efficient UGC collection services: ### 1. White-Label UGC Campaigns BrandLens allows agencies to create branded UGC campaigns without requiring users to download an app. Users can submit content through a simple link or QR code, following brand-provided instructions.​ *Example*: A beauty brand wants customers to share their makeup routines. The agency sets up a BrandLens campaign with prompts like “Show us your before & after!” Users submit videos seamlessly through the platform.​ ### 2. Template-Based Video Creation To maintain brand consistency, agencies can provide on-template video prompts. Features like on-screen text and overlays help standardize submissions while keeping content authentic.​ *Example*: A fitness brand seeks customer testimonials. The agency creates a structured BrandLens campaign where users answer predefined questions, resulting in polished yet genuine responses.​ ### 3. Scalable Collection for Events For large-scale events, BrandLens enables real-time content collection across multiple locations.​ *Example*: A beverage brand sponsors a music festival. The agency uses BrandLens to collect attendee videos enjoying the event, accessible through a QR code displayed on-site.​ ### 4. Automated Rights Management BrandLens simplifies legal complexities by automatically securing content rights upon submission, allowing brands to repurpose content without legal concerns.​ *Example*: A sneaker brand wants to use customer videos for a TikTok ad campaign. With BrandLens’s built-in permissions, they can proceed confidently.​ ### 5. Data Analytics for Performance Tracking Agencies can access data on engagement, submissions, and video performance, enabling data-driven optimization of campaigns.​ *Example*: An agency runs a UGC campaign for a skincare brand and needs to report on engagement. With BrandLens analytics, they can showcase the number of video submissions, completion rates, and social shares, proving campaign success.​ ## Transforming UGC into a Scalable Service By integrating BrandLens into their offerings, agencies can provide clients with:​ - **Branded UGC Campaigns**: Structured content prompts that guide users.​ - **Seamless Collection**: App-free video submissions via links or QR codes.​ - **Consistent Branding**: On-template videos with overlays and guided instructions.​ - **Legal Assurance**: Automatic content rights management.​ - **Insightful Analytics**: Data-driven insights for measurable results.​ This approach not only adds a revenue stream but positions agencies at the forefront of content marketing innovation.​ ## Embracing the Future of Content Marketing The demand for authentic, engaging content continues to rise. Brands that involve their communities in content creation stand out in a crowded marketplace. Agencies offering turnkey UGC solutions will be essential partners in this evolution.​ With [BrandLens](https://brandlens.io/), agencies can streamline UGC collection, enabling brands to capture real stories without compromising quality or consistency.​ If you’re an agency aiming to enhance your content services, consider incorporating UGC as a service. Explore how BrandLens can elevate your offerings and help build authentic connections between brands and their audiences.​ *Note: Statistics and insights are sourced from [Backlinko](https://backlinko.com/ugc-statistics) and [POWR](https://blog.powr.io/user-generated-content-how-it-shapes-marketing-strategies-in-2025).* ![author avatar](https://secure.gravatar.com/avatar/68395e8cd4426373630f53e740ea64e1381d54b22e3084b49597a42e3182ffdb?s=300&d=mm&r=g) Vahagn Khachikyan Video Visionary [See Full Bio](https://brandlens.io/author/vahagn-khachikyan/) [ ](https://brandlens.io/author/vahagn-khachikyan/) **Categories:** Blog --- ### [Mastering Social Video: The Best Online Video Editing Tools for Scroll-Stopping Content](https://brandlens.io/blog/mastering-social-video-the-best-online-video-editing-tools-for-scroll-stopping-content/) **Published:** February 11, 2025 **Author:** Vahagn Khachikyan **Content:** In the ever-evolving landscape of social media and vertical video content, design isn’t about fluff—it’s about results. As a professional marketer who’s spent years testing and using these tools on the front lines of digital campaigns, I’ve learned that what really matters is efficiency, consistency, and output quality. Here’s a hard-nosed look at the online design tools that get the job done, without the unnecessary hype. ## The Real Contenders When it comes to crafting content that performs—whether it’s a vertical video for TikTok or a series of Instagram Stories—you need a tool that delivers under pressure. Here’s a breakdown of the top platforms based on my extensive experience. ### [Canva](https://www.canva.com/): The Reliable Workhorse Canva remains the go-to platform for many professionals because it simplifies the process of producing engaging social media posts and vertical video graphics without sacrificing quality. Over the years, I’ve found that its intuitive drag-and-drop interface and vast template library streamline the content creation process significantly. **Pros:** - **Efficiency:** The extensive library of templates specifically designed for social media and vertical formats means you’re rarely starting from scratch. - **Team Collaboration:** Real-time editing and comment features allow for streamlined feedback and faster turnaround times. - **Cost-Effective:** Its robust free version covers most basic needs, with premium plans offering additional features for more advanced requirements. **Cons:** - **Limited Customization:** While excellent for quick outputs, Canva can feel restrictive when you need granular control over design elements. - **Print Readiness:** If your projects eventually require high-end print production, Canva may not offer the depth of control needed for professional prepress work. ### [Adobe Express](https://www.adobe.com/express/): A Professional’s Alternative Adobe Express is positioned for marketers who require a bit more polish without the steep learning curve of Photoshop or Illustrator. Functionally it works like Canva. I appreciate its balance of simplicity and control. It integrates seamlessly with Adobe’s Creative Cloud, which is invaluable for teams already working within that ecosystem. This in particular makes it a bigger draw. **Pros:** - **Enhanced Editing:** More precise control over fonts, colors, and layouts than many basic online tools—ideal for creating refined social media assets. - **Ecosystem Integration:** Direct access to Adobe’s vast asset library and Quick Actions streamlines tasks such as background removal. - **Multi-Platform Support:** Its native apps for iOS and iPadOS ensure consistency whether you’re at your desk or on the move. **Cons:** - **Performance Variability:** Complex projects can sometimes slow down the interface, which is a consideration when operating under tight deadlines. - **Template Variety:** The library isn’t as extensive as Canva’s, so you may find yourself investing extra time when you need something truly unique. ### [Visme](https://www.visme.co/): For Data-Driven, Branded Content Visme is the tool of choice when creating highly branded content that combines visual appeal with solid data presentation. Its advanced features, including AI-driven design suggestions, have proven useful in developing infographics and vertical video graphics that deliver clear, professional messaging. **Pros:** - **Data Visualization:** Visme excels in turning raw data into compelling visuals, a must-have for marketers focused on measurable results. - **AI Assistance:** The AI tools help generate layout ideas and suggest alternative images, which can accelerate the creative process. - **Interactivity:** With support for interactive content, Visme is well-suited for vertical videos and dynamic social media posts. **Cons:** - **Pricing:** Visme’s plans are on the higher end, making it best suited for established brands and agencies. - **Complexity:** Its advanced features can introduce a learning curve that isn’t ideal if you only need a basic social media post. ### [Placeit](https://placeit.net/): For Consistent, On-Brand Mockups For marketers who need to showcase products and branding assets quickly, Placeit delivers consistent, professional mockups. Its Brand Kit feature ensures that every piece of content adheres to your established identity, which is crucial for maintaining a coherent social media presence. **Pros:** - **Mockup Efficiency:** Easily generate realistic product images and lifestyle shots that make your posts stand out. - **Brand Consistency:** The Brand Kit allows for quick application of your brand’s style across all materials. - **Simplicity:** The platform’s straightforward editor is ideal for rapid content production. **Cons:** - **Performance Issues:** At times, the editor can lag, which is less than ideal during peak content cycles. - **Customization Limitations:** While excellent for templated outputs, it may not offer enough depth for fully bespoke creative projects. ### Snappa & Stencil: The Fast Lane for Social Media When time is of the essence, Snappa and Stencil are proven solutions. Their streamlined interfaces are built for speed, making it possible to churn out multiple social media posts or vertical video stills with minimal fuss. **Snappa:** - **One-Click Resizing:** Quickly adapt designs to different social platforms without additional manual work. - **Straightforward Workflow:** Ideal for high-volume content creation without the need for extensive design knowledge. **Stencil:** - **Lightweight Operation:** Perfect for quick edits and simple designs, especially when you’re on a budget. - **Speed:** Its minimalistic approach means you can produce content rapidly, though at the expense of advanced features. **Cons for Both:** - **Limited Depth:** They are not designed for intricate, highly customized projects—think of them as a quick solution rather than a long-term design studio. ## The Professional’s Perspective on Social Media & Vertical Video After years of field experience, here’s the bottom line: your design tool must be as pragmatic and efficient as your marketing strategy. Social media today isn’t about endless flattery or gimmicks—it’s about producing work that communicates clearly, fits your brand, and drives engagement. Vertical video formats demand that every pixel counts, and your content must be optimized for mobile consumption without sacrificing quality. **Key Considerations:** - **Efficiency Over Frills:** The best tools allow you to produce high-quality content quickly. Time saved is revenue earned. - **Consistency is Critical:** Use platforms that support robust brand management features to ensure every post aligns with your identity. - **Multi-Platform Readiness:** With the rise of vertical video, choose tools that support responsive, mobile-friendly designs and outputs. ## Final Verdict After extensive use over many campaigns, here’s what I’ve learned: - **Canva** is indispensable for everyday social media posts and quick content updates. Its ease of use and efficiency make it a reliable choice, even if it lacks some advanced customization. - **Adobe Express** offers a more refined editing experience, ideal for brands that demand a professional touch without the complexity of Adobe’s higher-end tools. - **Visme** and **Placeit** are best for producing branded, data-driven visuals that require a higher level of design sophistication. - **Snappa** and **Stencil** are your go-to options when speed is paramount, perfect for rapid-fire social media campaigns where time is money. Ultimately, the right tool for you depends on your specific workflow, and the level of creative control you require. Each platform has its place in a seasoned marketer’s toolkit—choose the one that helps you consistently deliver content that not only stops the scroll but drives real business results. ![author avatar](https://secure.gravatar.com/avatar/68395e8cd4426373630f53e740ea64e1381d54b22e3084b49597a42e3182ffdb?s=300&d=mm&r=g) Vahagn Khachikyan Video Visionary [See Full Bio](https://brandlens.io/author/vahagn-khachikyan/) [ ](https://brandlens.io/author/vahagn-khachikyan/) **Categories:** Blog --- ### [Vertical Impact: A Veteran Marketer’s Unfiltered Review of Online Video Editing Tools for Social Media](https://brandlens.io/blog/vertical-impact-a-veteran-marketers-unfiltered-review-of-online-video-editing-tools-for-social-media/) **Published:** February 10, 2025 **Author:** Vahagn Khachikyan **Content:** In the high-octane world of social media, your videos must cut through the clutter and capture attention instantly. Over years of running digital campaigns, I’ve tested countless online video editing tools to discover which platforms truly deliver fast, polished, and mobile-first content. This article isn’t about marketing fluff—it’s a no-nonsense, experienced perspective on the online video editing tools that actually work for creating vertical videos and social media clips. ## The Landscape of Online Video Editing for Social Media Social media platforms demand videos that are not only high quality but optimized for vertical viewing. Whether you’re creating Instagram Reels, TikToks, or Snapchat videos, the editing tool you choose must deliver efficiency, flexibility, and reliable performance. After extensive use across hundreds of campaigns, here’s my take on the key players in the online video editing space. ## The Real Contenders ### [Adobe Premiere Rush](https://www.adobe.com/products/premiere-rush.html): Professional-Grade Simplicity Adobe Premiere Rush has earned its place in my toolkit as a streamlined version of its heavyweight sibling, Premiere Pro. It’s designed specifically for creators who need to produce high-quality vertical videos quickly. **Pros:** - **Intuitive Interface:** The layout is clean and optimized for mobile editing, allowing you to cut, trim, and add transitions in record time. - **Cross-Platform Consistency:** Available on desktop and mobile, Adobe Premiere Rush ensures your projects are synced and ready, no matter where you are. - **Creative Control:** While it keeps things simple, it doesn’t skimp on essential editing features like color correction, multi-track editing, and custom titles. **Cons:** - **Subscription Model:** While its pricing is reasonable within the Adobe ecosystem, the subscription might not appeal to every budget-conscious marketer. - **Limited Advanced Effects:** For ultra-complex edits, you might eventually outgrow Rush and need to transition to Premiere Pro. ### [Clipchamp](https://clipchamp.com/en/): Fast and Friendly for Social Content Owned by Microsoft, Clipchamp is a solid option for those who need to whip together social media videos quickly without a steep learning curve. Its browser-based interface is built for efficiency, particularly when you’re focused on vertical content. **Pros:** - **User-Friendly Workflow:** The interface is streamlined, making it easy to drag and drop clips, add text overlays, and apply transitions that work well on mobile screens. - **Social-Optimized Templates:** Clipchamp offers a variety of templates tailored for Instagram Stories, TikTok videos, and other vertical formats. - **Affordable Plans:** With a solid free tier and competitively priced premium options, it’s ideal for small businesses and freelancers. **Cons:** - **Limited Advanced Features:** If you need detailed color grading or multi-layer compositing, Clipchamp might fall a bit short. - **Browser-Based Limitations:** Being entirely online, performance can sometimes depend on your internet speed. ### [InVideo](https://invideo.io/): Versatility Meets Efficiency InVideo is tailored for marketers who want to create engaging social media videos with minimal hassle. Its library of templates, stock footage, and music tracks makes it easy to generate content that resonates. **Pros:** - **Template-Rich:** Hundreds of customizable templates mean you can quickly adapt a proven design to your brand’s style. - **Drag-and-Drop Simplicity:** The editor is straightforward, letting you add overlays, transitions, and effects without a steep learning curve. - **Social Focus:** Designed with social media in mind, InVideo outputs videos in formats that work perfectly on mobile devices. **Cons:** - **Occasional Quality Gaps:** While generally reliable, some templates can feel generic and may require additional tweaks to stand out. - **Export Limits:** The free version comes with watermarks and lower export resolutions, so upgrading might be necessary for professional use. ### [WeVideo](https://www.wevideo.com/): Cloud-Based Collaboration for Dynamic Teams For teams that need to collaborate on video projects remotely, WeVideo offers a robust, cloud-based platform that caters to both beginners and experienced editors. **Pros:** - **Collaboration Features:** Real-time sharing and editing tools mean team members can work together seamlessly on social media campaigns. - **Cloud Storage:** Projects are saved online, ensuring that you can access your work from anywhere. - **Versatile Editing Tools:** WeVideo includes a range of features like green screen effects, voiceovers, and custom animations that work well for vertical videos. **Cons:** - **Pricing Tiers:** Advanced features require higher-tier subscriptions, which can add up if you’re on a tight budget. - **Interface Complexity:** With so many features, the interface can sometimes feel cluttered if you only need basic edits. ### [Kapwing](https://www.kapwing.com/): The Quick Fix for Modern Social Creators Kapwing has emerged as a favorite among digital creators for its quick turnaround and no-frills editing environment. It’s particularly useful for creating short, punchy videos that capture attention in crowded feeds. **Pros:** - **Speed:** Kapwing is designed for fast edits. You can upload, edit, and export your video with minimal steps. - **Ease of Use:** Its simple, modern interface is accessible for both novices and professionals. - **Versatility:** Beyond basic editing, Kapwing allows you to add subtitles, trim clips, and adjust aspect ratios with ease, which is critical for vertical formats. **Cons:** - **Watermarks on Free Exports:** The free plan includes watermarks, which may not be ideal for brands seeking a polished look. - **Limited Advanced Editing:** For more nuanced effects or transitions, Kapwing may not offer the depth you need. ## Why Social Media and Vertical Video Demand a Different Approach The shift toward vertical video and mobile-first social media means that your editing tool must deliver not just quality but also speed and adaptability. Videos that dominate social feeds are typically short, engaging, and optimized for vertical screens. From ensuring your transitions are smooth to your text overlays are legible on small devices, every detail matters. **Key Priorities for Video Editing Tools:** - **Mobile Optimization:** Output must be formatted for vertical viewing without losing quality. - **Speed and Efficiency:** Fast, intuitive editing is essential to keep up with rapid content cycles. - **Collaboration:** Real-time editing and cloud storage enable teams to work seamlessly from anywhere. - **Brand Consistency:** Tools that integrate well with asset libraries and offer templates help maintain a unified look across all platforms. ## Final Verdict After years of running social media campaigns and producing vertical video content, here’s my unvarnished assessment: - **Adobe Premiere Rush** stands out for its balance of professional-grade editing and ease of use, especially if you’re already part of the Adobe ecosystem. - **Clipchamp** offers a simple, budget-friendly solution that gets the job done quickly for straightforward social media clips. - **InVideo** is ideal for marketers who need to produce visually engaging content with minimal effort, thanks to its extensive template library. - **WeVideo** is best for teams requiring cloud collaboration and a broader suite of editing features. - **Kapwing** is your go-to if speed and simplicity are paramount, though you may eventually need to upgrade to remove watermarks and access advanced features. In the fast-moving realm of social media and vertical video, the best tool is the one that aligns with your workflow and delivers consistent, high-quality content under pressure. Choose wisely, and stop the scroll with videos that not only capture attention but drive real engagement. ![author avatar](https://secure.gravatar.com/avatar/68395e8cd4426373630f53e740ea64e1381d54b22e3084b49597a42e3182ffdb?s=300&d=mm&r=g) Vahagn Khachikyan Video Visionary [See Full Bio](https://brandlens.io/author/vahagn-khachikyan/) [ ](https://brandlens.io/author/vahagn-khachikyan/) **Categories:** Blog --- ### [3 Key Tips for Remote Video Production in 2025](https://brandlens.io/blog/3-key-tips-for-remote-video-production-in-2025/) **Published:** May 2, 2025 **Author:** Vahag Karayan **Content:** Did you know? The global market for remote video production was valued at around USD 2.5 billion in 2023 and it’s on track to nearly triple, reaching about USD 6.8 billion by 2032. That’s a hefty growth rate of 11.5% annually, showing just how fast brands are embracing remote video creation as a key part of their marketing strategies. It’s now the cornerstone of agile, authentic storytelling in 2025. Fueled by rapid advances in technology and the surge of user-generated content (UGC), remote video creation is rewriting the rules for brands eager to engage audiences anywhere, anytime. Whether you’re a marketing leader, creative director, or agency account manager, adapting to these new workflows isn’t optional. **It’s essential to stay relevant and competitive.** The power lies in blending technology, collaboration, and genuine human stories. In this blog, we dive into three actionable tips to master remote video production in 2025, leveraging cloud-based collaboration, prioritizing authenticity, and embracing AI-powered automation. Plus, we’ll show how BrandLens, [a leading video co-creation platform](https://brandlens.io/), is uniquely positioned to elevate your remote video workflows with seamless integration and user-friendly tools. ![Key Tips for Remote Video Production](https://brandlens.io/wp-content/uploads/2025/06/AD_4nXczI9q74qzpfLYQmHtsLwbtiFiSvEdqYdcwPNaulIVSbJlilSUPQCH0bvJivvxiXUAEQtdpTRD0CMKhy77dH2Ylzp0xuEvEQRf2r_ZAO5pU2IFriiNZ2-WWWyq-txpjtwNYeN3Gdw.png "AD_4nXczI9q74qzpfLYQmHtsLwbtiFiSvEdqYdcwPNaulIVSbJlilSUPQCH0bvJivvxiXUAEQtdpTRD0CMKhy77dH2Ylzp0xuEvEQRf2r_ZAO5pU2IFriiNZ2-WWWyq-txpjtwNYeN3Gdw - BrandLens")## **Tip 1: Leverage Cloud-Based Collaboration & Editing Tools** Gone are the days when remote video production meant endless email chains with massive files, miscommunications, and delayed feedback loops. Today, the magic happens in the cloud, where teams worldwide connect, review, edit, and finalize content in real-time. This is the first video production tip. ### **Why Cloud-Based Collaboration Matters** - **Real-Time Feedback:** With cloud platforms, video teams enjoy instantaneous access to footage, edits, and project assets—no more waiting for downloads or juggling incompatible software versions. Instead of days, approvals can happen in hours, allowing creative iterations to flow freely and efficiently. - **Global Input:** Imagine your editing team in Toronto, marketers in London, and creators in Tokyo all collaborating in real-time. They are working on the same project, no matter where they are. Brands across industries—retail, e-commerce, travel, hospitality, and [sports entertainment](https://brandlens.io/solutions/sports-entertainment/)—are capitalizing on [cloud-based video editing ](https://brandlens.io/blog/vertical-impact-a-veteran-marketers-unfiltered-review-of-online-video-editing-tools-for-social-media/)to produce scroll-stopping content faster than ever. - **Minimal File Transfers:** Upload your files once, share them instantly, and keep everything organized in one central location. No more back-and-forth with massive files. ### **BrandLens’s Role in Cloud Collaboration** BrandLens takes remote video collaboration a step further by combining a no-app-required video creation platform that seamlessly integrates with cloud-based sharing and editing workflows. While **BrandLens isn’t a video editing platform,** it makes it incredibly easy to collect, curate, and manage user-generated or employee-generated video content and easily integrate it into your existing [online video editing tools.](https://brandlens.io/blog/mastering-social-video-the-best-online-video-editing-tools-for-scroll-stopping-content/)[Retail brands](https://brandlens.io/solutions/retail-and-ecommerce/) launching flash campaigns, sports marketers assembling fan reactions, and [hospitality teams showcasing real guest experiences](https://brandlens.io/solutions/travel-hospitality/) all use cloud-based video platforms to stay nimble. Now, it’s your time. ## **Tip 2: Make Authenticity Your North Star** Audiences crave real connections. Overly polished ads are losing ground to authentic, unfiltered stories that resonate on a human level. This is where [authentic video content](https://brandlens.io/blog/real-is-the-new-viral-why-brands-are-embracing-unpolished-ugc/) creation come in. ### **Why Authenticity Wins** User-generated content (UGC) and [employee-generated content (EGC) foster greater trust](https://brandlens.io/blog/employee-generated-content-explained/) and engagement than traditional brand messaging. Why? When consumers see real people sharing genuine experiences, they’re far more likely to connect, share, and convert. For brands, this means shifting from the scripted to the spontaneous. So, authenticity: - Builds trust instantly. - Sparks community engagement. - Drives higher conversions because people relate. Authentic video content drives deeper brand loyalty, community participation, and social sharing. One of the best examples of authenticity is [consumer-generated content (CGC)](https://brandlens.io/blog/the-importance-of-consumer-generated-content-cgc-for-organizations/). ### **How BrandLens Fuels Authenticity** BrandLens specializes in authentic video co-creation. Its guided, interactive camera interfaces encourage customers, employees, and fans to contribute their stories without the friction of downloads or complicated tech. From “Tell Us Your Favorite Memory” prompts to “Be a Commentator” challenges, BrandLens offers structured yet flexible frameworks that help brands surface compelling, on-brand, authentic content at scale. Want proof? ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXcwBokQx9pIMUkUGDuK94Ud_2GALzFZ8pcoapM0xRLdbv-0XhmqLqNItuedZmVrDhnfys3w-9h__x1Nxb-1sKeEIyKlNRy_RsVQcFiyWFVRQfTuCx3RNz2MaEr1eEbr6JH_uXUf?key=YfwS5k6Od-FtFcoC_7Fjgw) [See how it worked here.](https://brandlens.io/case-study/hersheys-kisses-with-personalized-videos/) ## **Tip 3: Use AI & Automation for Scalability** As remote video production scales, manual editing and content management become unsustainable. Enter [AI-powered video production,](https://brandlens.io/blog/how-artificial-intelligence-transforms-content-creation/) the game-changer for 2025 workflows. ### **How AI Transforms Remote Video Creation** AI automates repetitive tasks like tagging, captioning, and video moderation, freeing creative teams to focus on strategy and storytelling. Advanced AI algorithms personalize content recommendations, optimize video length and format for each channel, and even generate initial cuts or highlight reels automatically. In 2025, expect [AI-powered video content creation](https://brandlens.io/blog/user-generated-content-ugc-vs-ai-generated-content-a-comprehensive-comparison/), since AI will further revolutionize remote live video production by enabling real-time analytics, dynamic content assembly, and smart editing powered by machine learning. This level of automation accelerates production, ensures consistency, and scales video output without ballooning costs. ### **BrandLens and AI-Driven Video Co-Creation** BrandLens integrates AI in its co-creation processes: - Using intelligent moderation to flag inappropriate content swiftly. - Tagging videos with metadata to streamline sorting and retrieval. This AI-powered infrastructure ensures that large-scale UGC campaigns remain manageable, brand-safe, and high-quality. Check out [how BrandLens works. ](https://brandlens.io/how-it-works/) **Quick recap:** - **With cloud-based collaboration**, your remote teams stay in sync and work quickly. - **Authentic content** builds real connections and trust. - **AI & automation** scale your video output while cutting manual work. BrandLens is built for all this—and more. Whether you’re launching a UGC campaign, curating employee stories, or working across continents, BrandLens makes remote video creation simple, scalable, and *actually* fun. Ready to see BrandLens in action? Explore how BrandLens can elevate your remote video production. [Book a Demo](https://go.brandlens.io/meetings/vahag/demo?_gl=1*5126vt*_ga*MTUyNzE0NTU4NC4xNzQyOTc1ODk3*_ga_CQ39ZK8T1J*MTc0NDAyMzEwMi4zLjAuMTc0NDAyMzEwNC4wLjAuMA..&uuid=bda8e36c-7198-446b-b5bb-148c3fc9ce6d). ![author avatar](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025.jpeg) Vahag Karayan CEO & Co-Founder As an AI pioneer and the CEO of BrandLens, Vahag Karayan helps marketers unlock the power of authentic video UGC at scale. Drawing on 20+ years of tech leadership—from advanced R&D at NASA/JPL to enterprise SaaS—he bridges the gap between complex artificial intelligence and human storytelling. Vahag is passionate about eliminating the friction of video collection so brands can effortlessly turn everyday fans into powerful advocates. [See Full Bio](https://brandlens.io/author/vahag-karayan/) [ ](https://brandlens.io/author/vahag-karayan/) [ ![social network icon](data:image/svg+xml;base64,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) ](https://www.linkedin.com/in/vahag/) **Categories:** Blog --- ### [How to Use Interactive Video to Power Experiential Marketing Campaigns](https://brandlens.io/blog/how-to-use-interactive-video-to-power-experiential-marketing-campaigns/) **Published:** May 16, 2025 **Author:** Vahag Karayan **Content:** Nowadays, simply grabbing attention isn’t enough, and you need to deliver an experience that sticks. That’s where experiential marketing campaigns come in. These immersive, emotion-driven interactions go far beyond ads; they invite people to step into your brand world. Think pop-up activations, branded installations, or festivals that let attendees engage with your brand in real time. Did you know that 100 million individuals view a video online every day? Now, in 2025, one tool has emerged as essential to scaling these experiences: interactive video marketing. This format goes beyond passive viewing. It invites users to choose, respond, and even co-create the content. It converts an event highlight reel into a dynamic, interactive adventure that is both personal and unforgettable. But making these experiences feel real and delivering them at scale can be tricky. In this blog, we’ll discover how to effectively use interactive video as a powerful tool for experiential campaigns with examples, tips, and strategies that help your content resonate and deliver results. ## **The Value of Interactive Video in Experiential Marketing** Interactive video turns viewers into participants. Rather than just pressing play, your audience can explore, choose, and respond. This two-way interaction increases immersion, boosts recall, and strengthens emotional connection. [HubSpot’s 2023 research](https://outgrow.co/blog/statistics-interactive-content) found that interactive content generates twice the engagement of static formats. In an experiential context, this means: - Hosting a branded trivia challenge, viewers can play from their phones during or after your live event. - Creating a virtual walkthrough of your physical activation, where users choose what to explore. - Embedding product demo hotspots into highlight reels from your brand pop-up or festival booth. Platforms like [BrandLens](https://brandlens.io/) make it easy to embed these features into UGC-based content. You can collect video from attendees, influencers, or team members and layer in interactivity later. **Example:** In a McLaren F1 fan campaign, BrandLens enabled interactive prediction challenges where users submitted score forecasts through video, then shared them socially, extending engagement far beyond the racetrack. Whether you’re an agency focusing on [experiential marketing](https://brandlens.io/solutions/experiential-marketing-agencies/) or [event promotion](https://brandlens.io/solutions/event-promotion-agencies/), interactive video lets you extend your impact and keep audiences engaged before, during, and after the event. ## **Top Benefits of Using Interactive Video in Experiential Marketing** When you pair the power of video with immersive brand experiences, the results can be transformative. Here are some of the top benefits brands unlock when they use interactive video to fuel experiential marketing: 1. **Captivating Engagement Interactive video grabs attention faster than almost any other format. With rich visuals and the ability to interact in real time, viewers are pulled directly into your campaign narrative. Instead of passively consuming content, they explore it, leading to deeper emotional involvement. The audience becomes part of the story, not just an observer. 2. **Real Connection Video has the unique potential to humanize your brand. Whether you’re guiding viewers through a behind-the-scenes tour, showcasing authentic reactions, or spotlighting your team, video builds trust. When tied to experiential campaigns, it helps people form lasting emotional ties by making your brand feel tangible and relatable. 3. **Amplified Reach Video is inherently shareable, and when it’s interactive and user-driven, it’s even more likely to be passed along. Because it’s also easy to watch and enjoyable to engage with, video content often spreads organically across social platforms. Every share means more eyes on your campaign without extra spend. 4. **Powerful Analytics Interactive video isn’t just engaging, it’s measurable. You can track who watched, where they clicked, how long they stayed, and where they dropped off. These detailed insights are invaluable for refining future experiential campaigns and understanding what resonates most with your audience. 5. **Creative Flexibility Video is one of the most versatile content formats. You can use it to educate, entertain, inspire, or all three at once. Whether you’re building an onboarding series, a branded challenge, or a multi-layered event recap, interactive video adapts to your needs and lets your creativity shine. Together, these benefits highlight why interactive video is more than just a marketing tactic.It’s a foundational tool for brands that want to create memorable, measurable, and meaningful brand experiences. ## **Incorporating UGC for Authentic Engagement** ![](https://brandlens.io/wp-content/uploads/2025/06/Interactive-Video-.jpg "Interactive Video - BrandLens")Authenticity matters more than ever. Today’s audiences can easily detect staged, overproduced marketing content. That’s why user-generated content (UGC) is so important, especially when you want to deliver immersive, emotionally resonant video. Real voices, real people, real reactions. UGC builds trust, improves social proof, and increases conversion rates. Examples of UGC that elevate experiential video: - Attendee testimonials recorded live on-site - User-shot unboxing or demo clips during the event - Behind-the-scenes footage from your staff or creators With BrandLens, collecting and curating this kind of content is easy. **Example:** In the [UCLA MBA Discovery campaign](https://brandlens.io/case-study/ucla-mba-discovery-campaign/), students were invited to share video introductions using simple BrandLens prompts. The resulting video gallery brought human warmth and connection to orientation week, and helped classmates feel connected before ever meeting in person. ## **BrandLens as the Interactive Video Catalyst** Interactive video is powerful, but it requires the right tech stack. BrandLens bridges the gap between raw UGC and polished interactive video by offering an all-in-one platform that supports every stage of the journey. Here’s how: - **Branded Collection Flows:** Invite guests, fans, or staff to participate in a campaign via link or QR code. - **Real-time Moderation:** Review content instantly, approve what works, and filter out what doesn’t. - **Interactive Editing Tools:** Add overlays, transitions, and clickable moments to shape the final viewer experience. Let’s say you’re a travel brand launching a campaign. Using BrandLens, you collect travel clips from real customers showcasing their adventures. From there, you build an interactive journey video that lets viewers explore different locations, hear real stories, and click to learn more or book. It’s storytelling, powered by participation. For brands in [travel & hospitality](https://brandlens.io/solutions/travel-hospitality/), [retail & eCommerce](https://brandlens.io/solutions/retail-and-ecommerce/), or live events, BrandLens simplifies the process of turning raw footage into immersive, on-brand experiences. ## **Actionable Tips to Maximize Interactive Video Impact** Want to get the most out of interactive video marketing? Here are a few best practices to help you plan, launch, and optimize: 1. **Start with clear goals** - Are you trying to build awareness? Drive leads? Build a community? - Tailor your interactive elements accordingly (e.g., quizzes for awareness, shoppable videos for conversion). 2. **Choose your format wisely** - Quizzes, polls, branching paths, hotspots—different formats serve different goals. - For example, use “choose your path” storytelling for product education, and polls for live event participation. 3. **Let real voices lead the story** - Prioritize UGC from real users, employees, or fans. Audiences respond best to content that feels unfiltered. - Check out our article on [“Real is the New Viral](https://brandlens.io/blog/real-is-the-new-viral-why-brands-are-embracing-unpolished-ugc/)” for a deeper dive on the power of unpolished content. 4. **Empower your audience** - Give them choices, ask for input, and make them feel part of the journey. - Consider challenges, duet-style interactions, or voting mechanics. 5. **Use analytics to optimize** - Platforms like BrandLens offer interaction data—see where users click, drop off, or rewatch. - Use those insights to improve future campaigns. Authenticity ranks among the top drivers of brand trust. By pairing that trust with interactivity, you create experiences that audiences not only remember but want to share. Interactive video is no longer just a “nice-to-have.” It’s a critical component of successful experiential marketing campaigns. It amplifies immersion, increases emotional connection, and extends the life of your in-person activations. But without real, relatable content, even the most high-tech video can fall flat. That’s where UGC comes in and that’s where BrandLens shines. From collection to curation to interaction, BrandLens provides the end-to-end solution for brands that want to scale interactive brand experiences with impact. [Book a demo](https://brandlens.io/#book-demo) today to see how BrandLens can power your next experiential campaign. ![author avatar](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025.jpeg) Vahag Karayan CEO & Co-Founder As an AI pioneer and the CEO of BrandLens, Vahag Karayan helps marketers unlock the power of authentic video UGC at scale. Drawing on 20+ years of tech leadership—from advanced R&D at NASA/JPL to enterprise SaaS—he bridges the gap between complex artificial intelligence and human storytelling. Vahag is passionate about eliminating the friction of video collection so brands can effortlessly turn everyday fans into powerful advocates. [See Full Bio](https://brandlens.io/author/vahag-karayan/) [ ](https://brandlens.io/author/vahag-karayan/) [ ![social network icon](data:image/svg+xml;base64,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) ](https://www.linkedin.com/in/vahag/) **Categories:** Blog --- ### [Event Activations with Interactive Videos: How UGC Can Amplify the Impact](https://brandlens.io/blog/event-activations-with-interactive-videos-how-ugc-can-amplify-the-impact/) **Published:** May 25, 2025 **Author:** Vahagn Khachikyan **Content:** Event activations create live, engaging brand experiences that invite audiences to participate rather than just watch. Interactive video marketing for events takes this a step further turning attendees into active participants who click, explore, and choose their path. But high-quality interactive videos can be costly and time-consuming to produce. User-generated content (UGC) helps fill that gap. By sourcing real clips from attendees, brands gain authenticity, social proof, and community voice without a big production budget. [BrandLens simplifies UGC collection](https://brandlens.io/) and management at events, making it easy to weave attendee videos into interactive experiences. ## **The Power of Interactive Video in Event Activations** Interactive video marketing for events has become indispensable because it goes beyond passive consumption. Here’s why: 1. **Deeper Engagement Interactive elements, such as clickable hotspots, branching narratives, and embedded polls encourage viewers to make choices rather than merely watch. Studies show that interactive content gains two times more engagement than passive content, highlighting that when viewers have agency, they stay involved longer.[ ](https://blog.hubspot.com/marketing/interactive-content-stats?utm_source=chatgpt.com) 2. **Shareable Moments When attendees participate in interactive segments, choosing their own adventure or answering quiz questions, they generate moments worth sharing. Viewers often post screenshots or short clips of their choices, extending the event’s reach across social feeds and driving organic buzz. 3. **Increased Dwell Time & Brand Recall The combination of on-screen prompts and real-time decision points keeps viewers watching longer, which directly correlates with stronger brand recall post-event. 4. **Real-Time Insights & Personalization Interactive videos can capture viewer choices and behaviors—data that event marketers can immediately leverage. **BrandLens’s Capability:** By sourcing authentic clips from participants, BrandLens helps event teams assemble interactive narratives around real experiences. For example,[ Mr. Tortilla wanted a fun way to connect with customers](https://brandlens.io/case-study/the-sound-of-engagement-mr-tortillas-social-media-campaign/) and boost its social media presence, so they launched an interactive BrandLens campaign where participants could dance, make on-screen choices, and even use custom branded music for a truly memorable experience. Customers were encouraged to share their videos on their own social channels in exchange for discounts and a chance at brand recognition. Let’s say, you are an [experiential marketing agency](https://brandlens.io/solutions/experiential-marketing-agencies/), you can also design fun, guided video experiences that anyone can join, no apps, no friction. ## **UGC: The Missing Piece to Boost Interactive Impact** Authenticity is at the heart of modern marketing. While polished studio videos have their place, people connect more deeply with real stories from real people. That’s where UGC and [video co-creation](https://brandlens.io/blog/the-power-of-video-co-creation-how-brands-and-consumers-can-build-content-together/) shines, introducing the voice of the community into every interactive experience. 1. **Authenticity Drives Connection Content that feels genuine fosters trust. 88% of consumers believe authenticity is crucial when choosing a brand, and UGC is one of the most authentic form of content.[ ](https://blog.hootsuite.com/social-media-definitions/user-generated-content-ugc/?utm_source=chatgpt.com)When attendees share short video testimonials or behind-the-scenes highlights, new viewers see relatable faces rather than scripted actors—dramatically boosting engagement. 2. **Relatable & Shareable UGC transforms attendees into brand advocates. When guests record their experiences, whether a quick “first-look” reaction or a highlight-reel walkthrough, those videos feel genuine and spontaneous. Fellow attendees and social followers are more likely to share or comment on content that looks and feels real, extending the activation’s reach. 3. **Examples of UGC in Events** - **Short Video Testimonials**: Event booths invite attendees to share a one-sentence “favorite moment of the day.” These snippets can be aggregated into an interactive highlight reel, allowing future viewers to click on different themes (e.g., “Best Product Demo,” “Top Speaker Quote”). - **Attendee-Generated Walkthroughs**: Guests can film their path through the event floor, stopping at branded stations, demos, and lounge areas. Those sequences become interactive maps: visitors watching later can click on specific booths to view inside tips, demos, or exclusive promos. - **Live Reactions & Polls**: During keynote sessions, UGC can be collected in real time, asking attendees to point their camera at the stage and share their reactions. Those reactions can be embedded as a “reaction layer” in the main event video, letting online viewers toggle between “speaker view” and “audience reaction” modes. **BrandLens’s Edge**: The platform simplifies crowdsourcing video snippets from event attendees, turning them into an interactive showcase. Instead of chasing down files post-event, teams can set up branded collection flows (QR codes, embedded links) that guide attendees through on-screen instructions. Submissions are moderated in real time, ensuring brand consistency without stifling spontaneity. ## **BrandLens as Your Event Video UGC Engine** ![BrandLens as Your Event Video UGC Engine](https://brandlens.io/wp-content/uploads/2025/06/BrandLens-as-Your-Event-Video-UGC-Engine.jpg "BrandLens as Your Event Video UGC Engine - BrandLens")BrandLens as Your Event Video UGC EngineWhen it comes to scaling UGC video campaigns for events, BrandLens functions as the engine under the hood, enabling event marketers to capture, curate, and amplify authentic attendee footage. Here’s how: 1. **Branded Collection Flows Upon arrival, attendees scan a QR code leading to a fully branded landing page: instructions, guidelines, and on-screen overlays guide them through recording their clip. With simple prompts, “Share your #1 highlight so far” or “Show us how you’re using Product X,” brands gather diverse content without the friction of app downloads. 2. **Real-Time Content Moderation To maintain brand voice, submissions feed directly into a moderated dashboard. Teams can filter out off-brand or low-quality clips, add metadata (tags, categories), and approve only the best footage for interactive use. This ensures that even as thousands of UGC videos pour in, only on-brand content fuels the final experience. 3. **Collaboration Tools for Editing & Transformation Raw footage often needs editing: trimming, overlaying graphics, or stitching multiple clips together. BrandLens provides collaborative editing tools that let editors, designers, and project managers work in tandem. Teams can add interactive hotspots, such as clickable links, “swipe up” overlays, or embedded questions that transform static UGC into dynamic, branching narratives. 4. **Use Case Examples** - [**Travel Brands**:](https://brandlens.io/solutions/travel-hospitality/) Imagine a destination marketing booth at a tourism expo. Attendees submit quick “why I love Destination Y” clips. BrandLens curates the best reactions, weaving them into an interactive video that allows future viewers to click on different experiences, “Beach Days,” “Local Cuisine,” “Hidden Gems,” each branch populated with authentic attendee footage. - [**eCommerce Brands**:](https://brandlens.io/solutions/retail-and-ecommerce/) At a product launch event, shoppers demonstrate how they use the item. Those clips feed into a shoppable interactive video: viewers click on different features (e.g., “Feature A Demo,” “User Testimonial,” “Unboxing Surprise”) and immediately see a snippet from a real customer. By anchoring product education in genuine UGC, brands drive higher conversions. ## **5 Actionable Tips for Using UGC in Interactive Event Videos** To maximize the impact of UGC and create seamless interactive video experiences for events, follow these best practices: 1. **Plan Ahead - **Outline UGC Types**: Decide what you need, such as testimonials, interactive Q&As, product demos, or reaction reels. Map out which interactive branches will feature each content type. - **Define Submission Prompts**: Craft clear prompts that guide attendees: “Share a quick tip you learned today,” “Show us your favorite booth demo,” or “Record a 10-second highlight of this session.” Specific prompts yield on-point content. 2. **Incentivize Participation - **Offer Rewards:** Entry into a raffle, exclusive swag, or shout-outs on the brand’s social channels. Incentives motivate attendees to pause and record, boosting UGC volumes. - **Highlight “Featured UGC”:** Announce that top submissions will be showcased on a live event screen or social feed, giving participants a moment in the spotlight. 3. **Focus on Authenticity** - **Encourage Attendees to Use Their Own Voice:** Avoid overly scripted instructions. Let contributors speak naturally, share candid reactions, and skip auto-tuned lines. Raw, unfiltered clips resonate best. - **Embrace Imperfections:** Shaky footage, spontaneous laughter, and casual backgrounds feel genuine. These elements strengthen relatability and trust. 4. **Balance Control and Freedom - **Use BrandLens’s Moderation Tools**: While you want authentic energy, you also need brand safety. Real-time AI moderation flags inappropriate content, while human moderators approve on-brand videos. - **Set Loose Guidelines**: Provide broad visual/language guidelines (logos visible, no profanity) but let contributors retain personal style. This encourages creative freedom while maintaining brand alignment. 5. **Repurpose for Maximum ROI - **Social Campaigns**: Extract short clips (5-10 seconds) for Instagram Stories, TikTok challenges, or LinkedIn posts, tagging contributors to expand reach. - **Website Content**: Embed completed interactive videos on landing pages to showcase event highlights, driving extended dwell time and authority. - **Future** [**Event Promotions**](https://brandlens.io/solutions/event-promotion-agencies/): Clips from past events can serve as teasers for upcoming activations, demonstrating real attendee excitement and driving higher registration rates. Interactive videos elevate event activations by transforming passive viewership into dynamic participation. When combined with UGC, they become even more powerful, infusing authenticity, social proof, and community spirit into every frame. Instead of investing heavily in scripted productions, event marketers can leverage real attendee voices to craft branching narratives that resonate, engage, and convert. [With our video creation platform,](https://brandlens.io/how-it-works/) BrandLens, capturing user-generated content at live events is seamless and scalable. Ready to amplify your event impact with UGC? [Book a demo ](https://go.brandlens.io/meetings/vahag/demo?_gl=1*5126vt*_ga*MTUyNzE0NTU4NC4xNzQyOTc1ODk3*_ga_CQ39ZK8T1J*MTc0NDAyMzEwMi4zLjAuMTc0NDAyMzEwNC4wLjAuMA..&uuid=bda8e36c-7198-446b-b5bb-148c3fc9ce6d)with BrandLens to see how interactive videos with user-generated content at live events can supercharge your next activation. ![author avatar](https://secure.gravatar.com/avatar/68395e8cd4426373630f53e740ea64e1381d54b22e3084b49597a42e3182ffdb?s=300&d=mm&r=g) Vahagn Khachikyan Video Visionary [See Full Bio](https://brandlens.io/author/vahagn-khachikyan/) [ ](https://brandlens.io/author/vahagn-khachikyan/) **Categories:** Blog --- ### [Enhancing Your Content Strategy with UGC](https://brandlens.io/blog/enhancing-your-content-strategy-with-ugc/) **Published:** June 2, 2025 **Author:** Gurgen Martikyan **Content:** User-generated content (UGC) has evolved far beyond selfies and customer reviews. Nowadays, it includes raw, emotionally honest and [unpolished UGC videos,](https://brandlens.io/blog/real-is-the-new-viral-why-brands-are-embracing-unpolished-ugc/) such as product reactions, short testimonials, behind-the-scenes stories, and real-time experiences captured by fans, customers, or employees. Why is this shift happening now? Because audiences crave authenticity. In 2025, brand storytelling is about human-first narratives. And UGC is how brands are making that pivot, bringing real voices, faces, and stories into the spotlight. UGC is more than just “content from users.” It’s a content strategy [built around community](https://brandlens.io/blog/community-led-growth-what-it-is-and-why-it-is-important/), trust, and scalability. Brands are turning to platforms like[ BrandLens](https://brandlens.io/) to co-create guided, high-quality video content, without requiring app downloads or complicated production. Whether you’re a startup looking to build brand awareness or an enterprise aiming to scale storytelling, UGC is your creative unlock. ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXfzRkiSE7m4I4siI7-0359HKKAwymKQ3rSpQ9LTT3-N14H0Mgpnsq0p2P-oPqfPzwBto8ldQXGUSZiJSOCZ3fnVNO-4pbzdAS9XMXhqcXhnJS3jH3gsNIbBpmqKNjCnbuvWIdQP?key=X0hh9XkcUwB3HmCp7ADHTQ)## **The Strategic Value of UGC in Content Marketing** UGC marketing strategy isn’t just trending, it’s outperforming traditional branded content across every vertical. **Why it works:** - **Trust Factor**: 42% of consumers [trust user reviews](https://www.brightlocal.com/research/local-consumer-review-survey/#methods) as much as personal recommendations. UGC earns attention by being real. - **Performance Across Channels**: From TikTok to email campaigns, UGC fills gaps and lifts engagement metrics. - **Cost Efficiency**: It’s cheaper and faster than traditional video shoots, while delivering stronger results. UGC is no longer a nice-to-have; it’s a core asset in content marketing with UGC strategies for companies aiming to grow authentically and efficiently. ### **Creating High-Impact UGC Videos with BrandLens** Unlike generic collection tools, BrandLens doesn’t just gather UGC; it guides participants through storytelling with on-screen prompts, brand-safe overlays, and AI-driven moderation, turning raw video into high-quality content. Creating scalable, impactful UGC video content is easier than ever with the right platform. Here’s [how it works with BrandLens:](https://brandlens.io/how-it-works/) 1. **Create a Campaign**: Set up your campaign with custom pages, prompts, and creative scenes. 2. **Share the Link or QR Code**: Distribute via link or QR code. No app or downloads needed. Access is instant. 3. **Users Record Guided Videos**: Participants follow guided prompts to submit videos easily. Prompts keep stories on-brand. 4. **Videos Auto-Organized & Tagged**: Videos appear instantly in your content library. They are automatically organized and tagged by the platform, with AI handling the heavy lifting to streamline scalable UGC collection. 5. **Publish**: Share galleries privately or publicly, and embed anywhere. ### **Why is Video Content Important?** More consumers now say [that reviews with photos or videos](https://www.brightlocal.com/research/local-consumer-review-survey/#methods) (up by 3%) and those that are lengthy and detailed (up by 7%) make them feel more confident about selecting a local business. And more than 75% of US consumers watch video content when researching local businesses, which says so much about [the importance of consumer-generated content. ](https://brandlens.io/blog/the-importance-of-consumer-generated-content-cgc-for-organizations/) Video conveys emotion, voice, and context that photos or text never could. That’s why it’s the dominant format in UGC content marketing strategy today. What are the Brandlens’ [features?](https://brandlens.io/features/) - **App-Free Recording:** Frictionless access for users. - **Scene-by-Scene Guidance:** Think Canva, but for [video co-creation.](https://brandlens.io/blog/the-power-of-video-co-creation-how-brands-and-consumers-can-build-content-together/) - **AI Tagging & Moderation:** Organize your content as it’s submitted. - **Branded Templates:** Maintain consistency across submissions. Use it for: - Product tutorials - Story-driven testimonials - [Employee-generated content,](https://brandlens.io/blog/employee-generated-content-explained/) such as introductions and company culture showcases - Video challenges and interactive campaigns From fan shout-outs to structured how-tos, BrandLens turns scattered content into authentic content creation that scales. ## **UGC in Action: Use Cases Across Industries** Let’s look at how UGC for content creators and brands shines in different verticals, with real BrandLens campaign examples: 1. **Retail & eCommerce** [Retailers are using UGC ](https://brandlens.io/solutions/retail-and-ecommerce/)to bridge the gap between in-store interaction and online engagement. Brands like [Hershey’s used BrandLens](https://brandlens.io/case-study/hersheys-kisses-with-personalized-videos/) to rethink the gifting experience completely. With QR codes on packaging, customers recorded personal video messages and attached them to Hershey’s Kisses boxes. The result? Gifting became emotional and memorable, and engagement skyrocketed, showcasing how UGC drives product page performance and brand love. This case study is also a great example for [consumer-packaged goods. ](https://brandlens.io/solutions/consumer-packaged-goods/) Other CPG activations include: - **Product Reviews**: Real users record testimonial-style clips. - **Unboxings**: Customers share first impressions and reactions. - **Challenges**: Fun, branded video prompts that go viral. These strategies reinforce trust and reduce dependence on polished ad content. 2. **Restaurants** UGC adds flavor to the dining experience by turning [restaurant customers ](https://brandlens.io/solutions/restaurants/)into brand storytellers. You can use UGC for: - **First-Bite Reactions**: Capture spontaneous joy with instant video prompts. - **Loyalty Content**: Diners share why they keep coming back. - **Sample Prompt:** “What’s your go-to order and why?” This builds a repository of real voices advocating for the menu. 3. **Gifting & Flowers** ![Gifting & Flowers ugc](https://brandlens.io/wp-content/uploads/2025/06/Gifting-Flowers-ugc.jpg "Gifting Flowers ugc - BrandLens")[Gifting companies ](https://brandlens.io/solutions/gifting-cards-flowers/)use user-generated content (UGC) to give their products a more meaningful context. For example, [Hershey’s personalized gifting](https://brandlens.io/case-study/hersheys-kisses-with-personalized-videos/) lets buyers attach heartfelt videos to chocolate boxes. The famous unboxing and reacting is another emotional storytelling that builds authenticity and encourages repeat purchase behavior, especially during holidays or special occasions. 4. **Employee Engagement** UGC isn’t just for external marketing. Internal teams use it to foster culture and [employee engagement](https://brandlens.io/solutions/employee-engagement/). For example, in the case of Dartmouth Health Campaign, staff members used BrandLends to record appreciation videos for colleagues. These were used for onboarding, milestones, and morale-boosting initiatives, helping HR build a human-centered culture. 5. **Experiential Events** Capture the magic of [in-person events](https://brandlens.io/solutions/event-promotion-agencies/) and scale it online. For example, live reaction booths are a great idea for[ experiential events](https://brandlens.io/solutions/experiential-marketing-agencies/) during which attendees record real-time video reactions at sport or concerts or any other major event. In the case of MasterCard’s Priceless Moments, event attendees recorded real-time reactions at live events, creating authentic brand testimonials, transforming crowd energy into usable marketing assets. Each story amplifies brand voice with community participation without needing studio time. ## **How to Build a Scalable UGC Content Strategy** Creating a user-generated content strategy that scales is part creativity, part infrastructure. Here’s how to nail it: 1. **Define Clear Goals** - Awareness? Testimonials? Internal culture? Each has a different format. - *Example*: Predict-the-Score fan contests for sports (like the Champions League). 2. **Choose the Right Format** - Reactions, interviews, challenges, explainer clips, or unboxings. - *Example*: “My Battle Station” videos for esports brands. 3. **Build a Creative Structure** - Storyboards, text prompts, countdown transitions, overlays. - BrandLens makes this seamless with guided recording templates. 4. **Deploy Smartly** - Share links across packaging, receipts, emails, or social posts. - Automate moderation, rights management, and tagging. 5. **Track, Optimize, Repeat** - Use BrandLens AI analytics to evaluate video completion rates, reactions, and downstream engagement. **Campaign Tip:** Use episodic flows or “Finish the Scene” templates to keep audiences coming back with each new video prompt. Today’s audiences want connection, not commercials. And UGC delivers that fast, cost-effectively, and at scale. Whether you’re in retail, education, events, or internal communications, integrating authentic content creation into your workflows with BrandLens ensures your brand remains relatable, relevant, and real. From predict-the-score contests to emotional gifting moments, the future of storytelling is co-created. Ready to upgrade your UGC game? See what BrandLens can do, [request a demo today.](https://go.brandlens.io/meetings/vahag/demo?_gl=1*5126vt*_ga*MTUyNzE0NTU4NC4xNzQyOTc1ODk3*_ga_CQ39ZK8T1J*MTc0NDAyMzEwMi4zLjAuMTc0NDAyMzEwNC4wLjAuMA..&uuid=bda8e36c-7198-446b-b5bb-148c3fc9ce6d) ![author avatar](https://brandlens.io/wp-content/uploads/2025/04/image-1-300x300.jpg) Gurgen Martikyan [See Full Bio](https://brandlens.io/author/gugoadmin/) [ ](https://brandlens.io/author/gugoadmin/) **Categories:** Blog --- ### [Tools for Video Storytelling: How to Capture Compelling UGC](https://brandlens.io/blog/tools-for-video-storytelling-how-to-capture-compelling-ugc/) **Published:** June 6, 2025 **Author:** Vahagn Khachikyan **Content:** With so much content out there, stories are what move people. But not just any story. Real, unscripted, emotionally resonant narratives told by actual customers are what build true brand affinity. In 2025, storytelling isn’t about perfection; it’s about authenticity. And that’s exactly where user-generated content (UGC) comes in. UGC empowers brands to turn real customer experiences into emotionally powerful content. These stories are believable, relatable, and most importantly, scalable. But collecting high-quality UGC isn’t as simple as asking customers to record a quick video. You need the right video storytelling tools to guide the process from start to finish. That’s where [BrandLens](https://brandlens.io/) shines. It’s a modern video technology platform built specifically to help brands structure, collect, and publish compelling customer narratives without the friction of apps, technical barriers, or endless approvals. From guided filming experiences to AI-powered content sorting, BrandLens simplifies how to capture compelling UGC. Explore how the best UGC video storytelling campaigns are made and which tools for collecting customer videos you should be using to scale emotional engagement across every touchpoint. ## **Why UGC Is a Powerful Storytelling Format?** If you’ve ever doubted the power of UGC, consider this: people trust other people more than they trust brands. In fact, [84% of consumers say they trust peer recommendations](https://www.consumerintelligence.com/articles/mitigating-the-moment-of-truth-why-trust-matters-more-than-ever) over branded messaging. And video? It’s the most dynamic and emotion-rich format available. That’s why UGC storytelling works. It combines authenticity with emotional connection. Unlike polished ads that can sometimes feel staged or distant, UGC videos feel raw and real. Viewers are far more likely to believe someone who’s used the product, had a real experience, and captured it candidly. That level of relatability builds instant credibility and drives better results across every metric: engagement, watch time, and conversions. But effective storytelling isn’t random. It follows a structured arc: Problem → Journey → Solution → Emotion. And today’s user-generated content tools are designed to help contributors naturally follow that path, without sounding like they’re reading from a script. Want to dive deeper into this shift? Read our internal blog: [Real is the New Viral](https://brandlens.io/blog/real-is-the-new-viral-why-brands-are-embracing-unpolished-ugc/)! ## **Essential Tools for Capturing UGC Video Stories** ![Essential Tools for Capturing UGC Video Stories](https://brandlens.io/wp-content/uploads/2025/06/Essential-Tools-for-Capturing-UGC-Video-Stories.jpg "Essential Tools for Capturing UGC Video Stories - BrandLens")A strong UGC video storytelling strategy depends on the right technology. Here are four essential categories of tools for video storytelling that help brands generate consistent, on-brand content while keeping things simple for the user. 1. **Guided UGC Capture Platforms** BrandLens leads in this category. It offers a frictionless, web-based capture experience with no apps, no logins, and no need for users to edit anything manually. Key features: - On-screen prompts to guide storytelling - Branded overlays for logos, colours, and CTAs - Voiceover or audio overlays to spark creativity - Timer cues and auto-transitions for structured delivery **Use case**: During a recent [event with UCLA](https://brandlens.io/case-study/ucla-mba-discovery-campaign/), students were invited to record their personal introductions via BrandLens. These clips were then compiled into a gallery and shared before classes began, helping build instant community. The result? Higher participation and a stronger sense of belonging are achieved through structured storytelling. 2. **Onboarding & Instructional Templates** One of the biggest roadblocks to great content is unclear instructions. That’s why onboarding templates matter. These can be short intro videos, step-by-step filming guides, or written bullet points that prepare users for what to expect. When paired with pre-filled scenes such as: - “Introduce yourself.” - “What challenge were you facing?” - “How did the product help?” - “What’s changed since then?” …users feel more confident and deliver better content. 3. **Auto-Moderation and Rights Management Tools** Scaling UGC means managing risk. Tools like BrandLens simplify rights management by automatically collecting consent through a built-in terms-of-service agreement. This ensures that every submitted video comes with usage rights secured without needing manual signatures or additional follow-up. For moderation, BrandLens uses AI to: - Flag inappropriate content - Detect off-brand language or visuals - Auto-tag videos for faster sorting This feature is especially useful for industries that need to stay compliant, such as legal, healthcare, and finance. 4. **AI-Powered Video Sorting & Content Libraries** Once videos are collected, the real work begins: finding the most relevant content. This is where BrandLens’s AI-powered library becomes a valuable asset. Sort and filter by: - Tone (inspirational, excited, calm) - Product or service - Demographics or location - Campaign goal (awareness, conversion, retention) This is especially useful for agencies or teams running campaigns at scale, where hundreds or thousands of videos need to be reviewed quickly. To avoid common mistakes and manage complexity, read our blog: [4 Things to Know Before Managing Your First UGC Project](https://brandlens.io/blog/4-things-to-know-before-managing-your-first-ugc-project/), and [5 Benefits of Crowdsourcing for Your Content Strategy](https://brandlens.io/blog/5-benefits-of-crowdsourcing-for-your-content-strategy/). ## **Tips to Make UGC Storytelling Compelling** ![](https://brandlens.io/wp-content/uploads/2025/06/UGC-Storytelling-Compelling.jpg "UGC Storytelling Compelling - BrandLens")UGC Storytelling CompellingYou’ve got the tools. Now it’s about making the most of them. Here’s how to guide users into producing content that feels natural but still hits your brand’s goals. - **Start with a strong emotional hook**: Ask, “Why did you choose us?” or “What were you nervous about?” - **Encourage real detail**: Specificity sells—ask users to describe what their day looked like before and after using your product. - **Keep it short**: 60–90 seconds is the sweet spot. Anything longer loses attention. - **Use consistent branding**: Your logo, colours, font, and CTA should appear at the end without overpowering the story. - **Preview before submit**: Giving users a chance to review boosts quality and reduces drop-off. Need more ideas? Check out [How to Create Budget-Friendly Branded Video Content with BrandLens](https://brandlens.io/blog/how-to-create-budget-friendly-branded-video-content-with-brandlens/). ## **Where to Use UGC Storytelling in Your Marketing** Once you’ve captured compelling UGC, it’s time to put it to work. The best UGC video platforms, like BrandLens, allow you to export or embed videos easily into every part of your marketing funnel. Here’s where to use them: - **Website Hero Sections**: Add dynamic testimonials to homepage banners. - **Product Detail Pages (PDPs)**: Boost conversions by embedding real stories. - **Email Marketing**: Feature video snippets in nurture flows or promotions. - **Paid Advertising**: Short-form UGC works well on TikTok, YouTube, and Meta ads. - **Social Media Reels**: Cut down longer testimonials into 15–30 sec highlights. - **Event Screens & Trade Shows**: Play back live reactions or branded customer videos in real-time. UGC storytelling is a scalable, high-impact strategy that puts your customers at the heart of your brand. But the key to making it work is having the right system in place. The best video storytelling tools don’t just collect content; they shape the storytelling experience, protect your brand, and help you scale authentic customer voices across every touchpoint. BrandLens delivers all of that without the need for apps, editing software, or technical overhead. Whether you’re running an event, gathering product testimonials, or launching a community campaign, BrandLens is your go-to solution for how to capture compelling UGC and build deeper emotional connections.Ready to turn customer stories into your most valuable marketing asset? [**Request a Demo**](https://brandlens.io) and start creating with BrandLens. ![author avatar](https://secure.gravatar.com/avatar/68395e8cd4426373630f53e740ea64e1381d54b22e3084b49597a42e3182ffdb?s=300&d=mm&r=g) Vahagn Khachikyan Video Visionary [See Full Bio](https://brandlens.io/author/vahagn-khachikyan/) [ ](https://brandlens.io/author/vahagn-khachikyan/) **Categories:** Blog --- ### [How to Create Personal Touch with UGC Video Content for Gift Boxes](https://brandlens.io/blog/how-to-create-personal-touch-with-ugc-video-content-for-gift-boxes/) **Published:** June 26, 2025 **Author:** Gurgen Martikyan **Content:** In 2025, gifting is no longer just about the product; it’s about the story. From birthdays and holidays to corporate appreciation and milestone celebrations, people want to connect through meaningful gestures. That’s why personalization has become the driving force in the gifting industry. But personalization isn’t just about names on packaging or customized colors anymore; it’s also about video. A short, heartfelt video message from the sender can transform a simple gift box into an emotional experience. And thanks to user-generated content (UGC), video platforms like BrandLens, brands can now invite their customers to add that personal touch through guided video prompts without the need for any app downloads or complex tools. In this guide, we’ll explore how to elevate gift [experiences using UGC gift box video content](https://brandlens.io/solutions/gifting-cards-flowers/), why it works so well, and how [BrandLens ](https://brandlens.io/)enables brands to scale personalized video content efficiently. ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXftrfUuXos2VTOvZpMGJyXmQqDWKVXX23_gu6BRmZ20WjS61u54GdB8bSv-ThSq4HfMbC7FKPy93VSK7mkSDtgBGhQuUrkANeZzSZtuOIsnH6r1uJ8pwr4kgMZqmqEw_BIrERTGZw?key=l0wRXJyv9dC5R_xIbkmvmQ)## **Why Video Adds the Ultimate Personal Touch to Gift Boxes** A typed message or a printed card doesn’t always capture the full emotion behind a gift. A video, on the other hand, does. It brings the sender’s voice, facial expressions, and true intention to life, helping the recipient feel that much more connected. Imagine a mother sending her son a care package with a video message saying, “Proud of you. This is your reminder to take a break and treat yourself.” Or a corporate client gifting employees with personalized thank-you notes on video during the holidays. These moments go beyond gifting; they build loyalty, trust, and emotional resonance. This is the [psychology of UGC. ](https://brandlens.io/blog/psychology-of-ugc-why-people-love-it/) This approach is ideal for: - Birthdays & anniversaries - Holiday gifting - Wedding & baby showers - Corporate appreciation - Customer loyalty programs Video personalization for gifts doesn’t just enhance the recipient’s experience; it boosts brand recall, increases repeat gifting, and transforms customers into brand advocates. ## **How to Let Senders Add Videos with Ease Using BrandLens** With BrandLens, integrating video into the gifting experience is frictionless and intuitive for both the sender and the recipient. Here’s [how it works:](https://brandlens.io/how-it-works/) ### **Step 1: Design a Branded Video Prompt** Start by choosing or creating a prompt that encourages genuine storytelling. Some popular prompts include: - “Why are you sending this gift?” - “Share your favorite memory with this person.” - “Say something that’ll make them smile.” You can fully customize the recording interface with: - Animated overlays - Branded logos - Emojis and stickers - Audio prompts or music These features encourage high-quality submissions and make the process more enjoyable for customers. With BrandLens, you can [create budget-friendly and branded video content. ](https://brandlens.io/blog/how-to-create-budget-friendly-branded-video-content-with-brandlens/) ### **Step 2: Deliver the Experience at Checkout** Once the user places an order, display a prompt to “Add a personal video message” at checkout or in a follow-up email or SMS. Customers don’t need to download anything when using BrandLens. They can just click and record on any device. This app-free experience ensures: - Higher participation rates - Zero tech friction - Seamless brand consistency You can go over our blog on [4 Things to Know Before Managing Your First UGC Project](https://brandlens.io/blog/4-things-to-know-before-managing-your-first-ugc-project/), so you’ll be on the right track. ### **Step 3: Recipient Scans and Watches** Once the video is recorded, a unique QR code is generated. This QR code can be: - Printed directly on the gift box - Included on a branded card insert - Added as a sticker or hang tag When the recipient scans the code, they instantly view the personal video message in a beautifully branded viewer. The moment is intimate, surprising, and deeply memorable. #### **Real-World Example: Hershey’s Kisses x BrandLens** A standout example of UGC in the gifting industry is [Hershey’s Kisses’ personalized video campaign](https://brandlens.io/case-study/hersheys-kisses-with-personalized-videos/) in Southeast Asia. Powered by BrandLens, this campaign let buyers scan a QR code inside the gift box to record a heartfelt video message. The recipient could then scan the same code and watch the video, turning a simple chocolate gift into a memorable emotional moment. The results were powerful: - 20,000+ personalized videos created - 35% engagement rate - 300,000+ total campaign interactions By combining video personalization for gifts with QR code accessibility, Hershey’s elevated holiday and Valentine’s gifting into a meaningful, shareable experience, while generating over 60 hours of branded content and long-term brand loyalty. View the posts about the Holiday Kisses activation here: - [Holiday Kisses Post 1](https://www.instagram.com/p/Cz_I3KCsYFJ/) - [Holiday Kisses Post 2](https://www.instagram.com/p/C0JXjbwMwgv/) - [Holiday Kisses Post 3](https://www.instagram.com/p/C1Bai-VPgOU/) - [Holiday Kisses Post 4](https://www.instagram.com/p/C1BNk9AsncP/) ## **How to Scale Personalized Video Content Across Gifting Campaigns** ![How to Scale Personalized Video Content Across Gifting Campaigns](https://brandlens.io/wp-content/uploads/2025/06/How-to-Scale-Personalized-Video-Content-Across-Gifting-Campaigns.jpg "How to Scale Personalized Video Content Across Gifting Campaigns - BrandLens")Whether you’re a boutique flower shop or a high-volume [consumer packaged goods](https://brandlens.io/solutions/consumer-packaged-goods/) (CPG) brand, you can scale personalized gifting with UGC without losing that one-to-one magic. Here’s how: - **Reuse and Reprint QR Codes**: Create dynamic or reusable codes that link to your BrandLens recording prompt and include them in every gift box. - **Sort by Occasion or Product**: BrandLens auto-tags every submission so you can filter by type (e.g., “Mother’s Day,” “Wedding Gift,” “Thank You”) or sender name. - **Repurpose Content Beyond Social Media**: share select videos on your website or social media to showcase real stories. But don’t limit your UGC to Instagram or TikTok. You can embed approved customer videos on product pages, in post-purchase emails, or even in printed inserts using scannable codes. For more inspiration, check out [12 Ways to Use UGC Beyond Social Media.](https://brandlens.io/blog/12-ways-to-use-ugc-beyond-social-media/) - **Leverage Crowdsourcing at Scale**: Campaigns that invite customers to co-create branded content not only increase engagement, they also diversify your content library. Crowdsourcing helps reduce production costs while generating authentic, usable assets. Read about the [5 Benefits of Crowdsourcing for Your Content Strategy.](https://brandlens.io/blog/5-benefits-of-crowdsourcing-for-your-content-strategy/) - **Track Analytics**: Know which videos are opened and watched, and tie them to campaign success. This is especially valuable for: - Direct-to-consumer (DTC) brands offering personalized gifting - Subscription gift box services - Corporate gifting platforms - Product companies running seasonal campaigns ## **Tips for Making the Experience Easy & Impactful** Adding a video prompt doesn’t mean adding complexity. To ensure your customers love using this feature, consider the following: - **Keep Prompts Short and Emotional**: For example, “Say something they’ll never forget” or “Leave a birthday wish they can replay.” - **Add Cisual Branding**: Use branded frames, seasonal overlays, or even customer-submitted stickers. - **Let Users Review**: Always allow preview and retake options before submission. - **Track Performance**: BrandLens provides data on open and watch rates so you can optimize campaigns. - **Add Sound Overlays or Music:** A subtle use of audio cues elevates the experience. When done right, UGC in gifting industry applications not only increases customer satisfaction but also turns casual buyers into long-term advocates. In a world saturated with products, what truly stands out is emotion. Adding video content for gift experiences transforms a commodity into a story. With tools like BrandLens, brands can enable video personalization for gifts at scale without the technical burden. From Hershey’s campaign success with personalized video QR codes to small businesses adding heartfelt birthday videos, the impact is real and memorable. Want to add a personal touch to every gift box? [Request a demo](https://go.brandlens.io/meetings/vahag/demo?_gl=1*5126vt*_ga*MTUyNzE0NTU4NC4xNzQyOTc1ODk3*_ga_CQ39ZK8T1J*MTc0NDAyMzEwMi4zLjAuMTc0NDAyMzEwNC4wLjAuMA..&uuid=bda8e36c-7198-446b-b5bb-148c3fc9ce6d) and let BrandLens power your next campaign. ![author avatar](https://brandlens.io/wp-content/uploads/2025/04/image-1-300x300.jpg) Gurgen Martikyan [See Full Bio](https://brandlens.io/author/gugoadmin/) [ ](https://brandlens.io/author/gugoadmin/) **Categories:** Blog --- ### [Best Practices for Creating Engaging Video Content with User-Generated Materials](https://brandlens.io/blog/best-practices-for-creating-engaging-video-content-with-user-generated-materials/) **Published:** July 9, 2025 **Author:** Vahag Karayan **Content:** In 2025, the line between brand and consumer is more blurred than ever. Today, consumers, employees, and fans aren’t just audiences; they’re [video co-creators.](https://brandlens.io/blog/the-power-of-video-co-creation-how-brands-and-consumers-can-build-content-together/) User-generated content (UGC) has become not just popular but also necessary as a result of this power shift. Why? Because [UGC is real](https://brandlens.io/blog/real-is-the-new-viral-why-brands-are-embracing-unpolished-ugc/). It’s unfiltered, emotionally resonant, and deeply trustworthy. Whether it’s a heartfelt testimonial, a product review, or a creative challenge, UGC delivers the kind of authenticity that polished ads often lack. But gathering random video isn’t enough to effectively use UGC. You need structure, purpose, and the right tools to turn raw content into compelling video that converts. Platforms like BrandLens simplify[ UGC video collection and editing](https://brandlens.io/how-it-works/), offering end-to-end solutions that guide creators and ensure content quality. This guide walks you through the best practices for creating video content with user-generated materials that resonate, engage, and perform. ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXfqI69Yiwy3h5UaQtk5BTj7cum6Zmp04ME0TJ8zIhmmG1_KjZRyBPvYMB3asj_y2dvNJxR4z_FYBmBzgX0Ufe2dfAmC500IkxFr-SNmVmcRJ3hEqFK-ZvPyqFMYr1F5VMLjWlla_g?key=VOFDv38PJuu-kcQscM4VMg)## **1. Start with a Strategy, Not Just a Submission Form** Too often, brands rush into UGC campaigns with nothing but a form and a hope. You need a plan to get content that is relevant and consistent with your brand. ### **Define Your Campaign Objectives:** - **Awareness:** Are you looking to amplify your reach? - **Social Proof:** Do you want to show real people using your product? - **Education:** Is this about sharing tips or onboarding? - **Lead Generation:** Are you aiming to collect emails or drive traffic? **Identify Your Contributors:** - Customers with real experiences - Employees with internal perspectives - Influencers or ambassadors with reach - Fans who are already talking about you **Create a Collection Brief:** #### **Theme:** What should people talk about? Examples can include: - “My first experience with Brand X and why I loved it.” (Focus on initial reactions and positive sentiment) - “Show us how you use \[Product Name\] in your daily routine.” (Highlights product integration and utility) - “Share your favorite \[Brand Y\] memory or moment.” (Evokes emotional connection and nostalgia) - “Tips and tricks for using \[Service Z\] to achieve your goals.” (Positions the brand as a solution provider) **Format:** The format helps you make sure that you don’t have to go for cropping or editing details for sharing your video on different platforms. **Vertical (e.g., Reels, TikTok, YouTube Shorts):** - Typically shot in a 9:16 aspect ratio. - Ideal for short, engaging, and mobile-first content. - Frequently includes on-screen text, trending sounds, and quick cuts. **Horizontal (e.g., YouTube videos, long-form blogs):** - Standard 16:9 aspect ratio. - Suitable for more in-depth reviews, tutorials, vlogs, or storytelling. - Allows for more detailed explanations and demonstrations. **Square (e.g., Meta posts, Instagram feed):** - Often 1:1 aspect ratio, though 4:5 is also common on Instagram. - Versatile for static images, short video clips, or carousels. - Great for visually impactful content that grabs attention in a feed. #### **Tone:** Lastly, you must decide what feeling you wish to convey through your video. How should the content feel? - Emotional - Fun - Informative - Inspirational This may help you cerate authentic user-generated content while also resonating with your audience. **Have a UGC Content Calendar:** ### Why UGC content calendars matter: - **Organization:** Plan ahead to avoid scrambling. - **Increased Engagement:** Use prompts to keep content interesting. - **Consistency:** Stay on schedule and maintain a steady flow of content. ### To build UGC content calendars: - **Match Goals:** Align with overall marketing campaigns. - **Set Frequency:** How often will you post UGC? - **Choose Platforms:** Where will it live? - **Schedule Themes:** Assign topics to dates. - **Plan “Ask” Dates:** When will you request content? - **Allow Review Time:** Factor in selection and approval. - **Map Publication:** When does it go live? - **Track Performance:** Remember to measure results. Platforms like BrandLens guide contributors with interactive prompts and structure. Unlike static forms, BrandLens uses timed transitions and step-by-step scene builders to help participants capture share-worthy stories. Want more insight into rights and quality management? Check out our blog about the[ ](https://brandlens.io/blog/4-things-to-know-before-managing-your-first-ugc-project/)tips for managing content rights and quality in UGC campaigns. ## **2. Give Structure with Prompts, Not Scripts** You don’t need to hand people a script. You must provide them with direction and clarity. ### **Use Guided Prompts to Spark Storytelling:** - “What problem did our product solve for you?” - “What surprised you the most?” - “What would you tell a friend about us?” **Break Submissions into Segments:** - **Introduction:** Who are you? - **Problem:** What challenge were you facing? - **Solution:** How did the brand/product help? - **Result:** What happened after? ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXeZ1mHs22Z9Y8iOppfXBY7jU9QugZDs7yfdf9yM07I3okHppByhpDhEIa0kXSgFqvT3om4myLcFBMGzJqmiAdAnd2qLb_LN8PIb3ce_2HSLM9r01_KJ0mrKcTu8ic4Iochyy_n5?key=VOFDv38PJuu-kcQscM4VMg)BrandLens supports[ guiding creators through on-brand, high-converting video prompts](https://brandlens.io/solutions/employee-engagement/), enabling everyone to tell great stories. Its [features ](https://brandlens.io/features/)like timed transitions and sequential prompts allow contributors to focus on their message without the anxiety of “getting it perfect.” As shown in the[ Hershey’s Kisses campaign](https://brandlens.io/case-study/hersheys-kisses-with-personalized-videos/), even a simple gifting moment turned into a powerful storytelling opportunity when customers were guided to record personal messages attached to their chocolate gifts. Discover [how to use real video reviews to increase conversion and trust. ](https://brandlens.io/blog/5-common-types-of-ugc-videos-your-brand-will-benefit-from/) ## **3. Edit with Authenticity in Mind** UGC’s power lies in its realism. The goal isn’t to polish it beyond recognition; it’s to shape it without losing its soul. To understand why this matters, read our blog on the[ psychology behind why authentic video content performs better](https://brandlens.io/blog/psychology-of-ugc-why-people-love-it/) and why brands are [embracing the power of lo-fi, unfiltered user storytelling.](https://brandlens.io/blog/the-rise-of-lo-fi-video-content-what-agencies-need-to-know/) **Tips for Authentic Editing:** - Preserve natural pacing, tone, and emotion - Avoid over-produced transitions and effects - Highlight real expressions, pauses, even imperfections **Subtle Branding Enhancements:** - Add a clean intro/outro with your logo - Use consistent lower-third graphics (name, title, location) - Caption for accessibility and engagement - Overlay light music or a simple CTA (e.g., “Try it today”) ### **Format Matters:** - Most UGC today is mobile-native. Stick to vertical (9:16) formats. - Optimize for sound-off viewing with captions - Keep lighting and audio natural, but clean BrandLens helps with AI moderation in video UGC production, tagging clips, and organizing video libraries, so you spend less time sorting and more time crafting. ## **4. Repurpose UGC Across Channels** A single video submission can be the seed for an entire content campaign. UGC is one of the most versatile formats if you know how to slice and distribute it. **How to Repurpose:** - Cut long clips into 15s Reels or TikToks - Compile multiple testimonials into a highlight reel - Use a single quote as a graphic on Instagram or LinkedIn - Add a video testimonial to your email header - Integrate UGC into YouTube shorts and Reels - Include in event recap montages **Where to Use UGC:** - Product pages (to boost conversion) - Landing pages (to increase trust) - Email campaigns (to spark emotion) - Paid ads (to drive clicks and return on ad spends) - Sales presentations (to close leads) - Live events (fan walls, opening visuals) This is where BrandLens shines,[ transforming customer videos into compelling marketing assets](https://brandlens.io/solutions/testimonials/) and[ launching co-created content at live events and activations](https://brandlens.io/solutions/experiential-marketing-agencies/) like never before. **One standout:**[ Mr. Tortilla used BrandLens](https://brandlens.io/case-study/the-sound-of-engagement-mr-tortillas-social-media-campaign/) to collect real customer clips for social campaigns, turning everyday buyers into brand stars. The result? A viral moment with thousands of organic shares and comment engagement. In 2025, the best video content doesn’t come from your agency or studio. It comes from your fans, your customers, your people. When you invite users to co-create and provide the right structure, the result is not just content. It’s a community. [BrandLens ](https://brandlens.io/)makes it easy to collect, edit, and scale UGC across platforms. From TikTok-style galleries to AI-assisted moderation and multi-language campaigns, BrandLens turns raw video into a polished asset pipeline. Ready to make your next campaign more real, more human, and more powerful? [**Request a Demo** ](https://go.brandlens.io/meetings/vahag/demo?_gl=1*5126vt*_ga*MTUyNzE0NTU4NC4xNzQyOTc1ODk3*_ga_CQ39ZK8T1J*MTc0NDAyMzEwMi4zLjAuMTc0NDAyMzEwNC4wLjAuMA..&uuid=bda8e36c-7198-446b-b5bb-148c3fc9ce6d)and explore how BrandLens can help. ![author avatar](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025.jpeg) Vahag Karayan CEO & Co-Founder As an AI pioneer and the CEO of BrandLens, Vahag Karayan helps marketers unlock the power of authentic video UGC at scale. Drawing on 20+ years of tech leadership—from advanced R&D at NASA/JPL to enterprise SaaS—he bridges the gap between complex artificial intelligence and human storytelling. Vahag is passionate about eliminating the friction of video collection so brands can effortlessly turn everyday fans into powerful advocates. [See Full Bio](https://brandlens.io/author/vahag-karayan/) [ ](https://brandlens.io/author/vahag-karayan/) [ ![social network icon](data:image/svg+xml;base64,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) ](https://www.linkedin.com/in/vahag/) **Categories:** Blog --- ### [How UGC Fits Into Your Brand’s 2025 Content Strategy](https://brandlens.io/blog/how-ugc-fits-into-your-brands-2025-content-strategy/) **Published:** July 20, 2025 **Author:** Vahag Karayan **Content:** In 2025, content marketing is no longer just about polished visuals and perfect headlines; it’s about connection. The rise of authenticity, community, and trust-driven engagement has reshaped how brands communicate. Enter UGC (user-generated content), the game-changing tactic that’s rewriting the rules of digital storytelling. As 2025 marketing trends continue to emphasize transparency, agility, and relatability, user-generated content for brands has evolved from a buzzword into a strategic cornerstone. Why? Because people don’t just want to hear from brands, they want to see real stories from real people. From TikTok testimonials to customer unboxings on Instagram, UGC allows you to meet your audience where they are with content they believe. In this blog, we’ll break down exactly how UGC fits into your 2025 content strategy, where it lives across the funnel, and [how BrandLens helps you collect and manage UGC at scale](https://brandlens.io/how-it-works/), without chaos. Whether you’re running your first UGC campaign or ready to go all in with UGC video strategy, this is your roadmap to powerful, performance-driven storytelling in 2025. ## **Why UGC Is Essential in 2025** If you’re still undecided about UGC, consider it again. Today’s consumers scroll past traditional ads, seeking content that feels personal, not promotional. According to recent data, consumers trust UGC 2.4x more than brand-created content. It’s raw. It’s real. And it works. Here’s why UGC is essential in your content strategy for 2025: 1. **Trust Drives Conversions** People trust individuals more than they do brands. In fact, UGC content strategy 2025 relies heavily on this trust to move prospects down the funnel faster. Seeing someone genuinely use and love your product builds instant credibility and removes skepticism. 2. **Authenticity Wins the Algorithm** Search engines and social platforms like Google, Instagram, and TikTok are doubling down on authenticity. Their algorithms now prioritize authentic content that shows originality and human connection, making UGC in content planning not just smart but necessary. 3. **UGC = Community Building** When you share your audience’s voices, you’re inviting them to be part of something bigger. You are marketing not only to them, but also with them. That’s a key driver for UGC for brand engagement, and why brands that use UGC tend to build stronger, more loyal communities. 4. **It’s Cost-Effective** Studio shoots are expensive. UGC, on the other hand, is affordable and scalable. With the right tools (like BrandLens, for example), brands can collect and manage high-quality content from real customers at a fraction of the traditional cost. 5. **It Outperforms Branded Content** From click-through rates to watch time, UGC video strategy outperforms polished ads across most performance metrics. It’s engaging, it’s relatable, and it drives results, making it a must-have in your 2025 toolkit. ## **Where UGC Lives in a Full-Funnel Content Strategy** ![Full-Funnel Content Strategy](https://brandlens.io/wp-content/uploads/2025/07/Full-Funnel-Content-Strategy.jpg "Full-Funnel Content Strategy - BrandLens")UGC isn’t just for social media anymore. In 2025, it will play a role in every stage of the customer journey from first click to loyal repeat purchase. ### **Top of Funnel: Awareness & Discovery** At the top, your goal is to reach new eyes. Leverage UGC video strategy to power discovery through: - Trend-driven TikTok and Reels content - Influencer collaborations - Challenge or hashtag campaigns [Running UGC campaigns with creators and influencers](https://brandlens.io/solutions/influencer-marketing-agencies/) lets you tap into new audiences with the authenticity they already trust. Plus, it’s cost-effective and high-impact. For example, at [Content Marketing World](https://brandlens.io/case-study/ugc-campaign-at-content-marketing-world/), BrandLens powered a pre-event campaign where participants shared 30‑second videos about what they were most excited about before the conference. This boosted social interaction and generated interest, establishing the groundwork for a great event. ### **Middle of Funnel: Consideration & Education** Here’s where user-generated content for brands becomes persuasive. Use: - Relatable product demos - Day-in-the-life experiences - Real reviews and testimonials [Using UGC on retail and product pages](https://brandlens.io/solutions/retail-and-ecommerce/) improves conversion by giving shoppers the confidence to click “Buy.” Packaging reactions, try-ons, and comparison videos all play beautifully here. At SXSW, a tech brand set up a QR code at their booth that attendees used to record quick 15‑second videos, incentivized with coffee vouchers and a VR prize draw. This boosted engagement at the booth and created authentic content that could be reused for nurture campaigns. ### **Bottom of Funnel: Purchase & Conversion** At this stage, UGC reinforces trust. Consider: - Video testimonials from satisfied clients - Before/after stories - Social proof compilations BrandLens customers have used client stories through video testimonials to boost credibility and move prospects off the fence. ### **Post-Purchase: Loyalty & Advocacy** The relationship doesn’t end after purchase. Encourage customers to share their joy: - Personalized thank-you video messages - Reviews triggered by QR codes in packaging - Community reposts that spotlight loyal fans [Adding video messages to elevate the gifting experience](https://brandlens.io/solutions/gifting-cards-flowers/) makes the moment even more memorable. For example, [Hershey’s used BrandLens](https://brandlens.io/case-study/hersheys-kisses-with-personalized-videos/) to invite gift buyers to create personalized video messages to accompany boxes of Hershey’s Kisses. This emotional layer turned a product into an experience, boosting satisfaction and fueling organic referrals. ### **Employer Branding & Events** Don’t forget your internal brand! UGC is a powerful tool for: - [Boosting internal culture](https://brandlens.io/solutions/employee-engagement/) with employee-generated videos - [Capturing UGC at in-person and virtual events](https://brandlens.io/solutions/event-promotion-agencies/) for post-event promotion ## **How to Plan UGC Into Your Content Calendar** A successful UGC content strategy for 2025 needs structure, not just spontaneity. 1. **Plan with Purpose** Sync UGC collection around: - Product launches - Seasonal promotions - Campaign milestones You can also create always-on campaigns with QR codes, custom short links, or in-store prompts that invite participation at any time. 2. **Tag, Track & Reuse** Organize content by: - Funnel stage (Awareness, Consideration, etc.) - Theme (Unboxing, Testimonials, Reviews) - Format (Vertical, Square, etc.) Then, reuse the best content in: - Paid ads - Email campaigns - Social media reels - Blog articles and landing pages ## **UGC Is the Future — Start Now** If you’re still treating UGC as a “nice to have,” it’s time to rethink. In 2025, UGC for brand engagement is essential. It creates a connection. It builds community. It sells. By strategically integrating UGC in content planning, you’re not just creating content; you’re building trust, loyalty, and long-term brand equity. With [BrandLens](https://brandlens.io/), you can collect, manage, and deploy UGC at scale, without losing quality or consistency. Ready to bring real voices into your content plan? [Request a Demo](https://brandlens.io/how-it-works/) to get started with BrandLens. ![author avatar](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025.jpeg) Vahag Karayan CEO & Co-Founder As an AI pioneer and the CEO of BrandLens, Vahag Karayan helps marketers unlock the power of authentic video UGC at scale. Drawing on 20+ years of tech leadership—from advanced R&D at NASA/JPL to enterprise SaaS—he bridges the gap between complex artificial intelligence and human storytelling. Vahag is passionate about eliminating the friction of video collection so brands can effortlessly turn everyday fans into powerful advocates. [See Full Bio](https://brandlens.io/author/vahag-karayan/) [ ](https://brandlens.io/author/vahag-karayan/) [ ![social network icon](data:image/svg+xml;base64,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) ](https://www.linkedin.com/in/vahag/) **Categories:** Blog --- ### [How to Use Video Testimonials to Build Trust with Personal Injury Clients](https://brandlens.io/blog/how-to-use-video-testimonials-to-build-trust-with-personal-injury-clients/) **Published:** July 22, 2025 **Author:** Gurgen Martikyan **Content:** Building trust with personal injury clients is essential for law firms aiming to convert leads into cases and foster long-term relationships. Video testimonials are among the best ways to accomplish this. Videos showcasing real client success stories offer a unique way to engage with potential clients while boosting credibility. In this blog, we’ll explore how personal injury law firms can leverage video testimonials to build trust and improve case conversion. ## **Why Video Testimonials Are Crucial for Personal Injury Lawyers** When it comes to legal services, trust is the cornerstone of every client relationship. For personal injury lawyers, potential clients often face challenging decisions about whether to hire an attorney, especially in emotionally sensitive situations. There is no better way to establish that trust than via video testimonials. Here’s why: 1. [**Real Stories Are More Trusted](https://brandlens.io/blog/psychology-of-ugc-why-people-love-it/)Studies have shown that real stories from real people are far more effective at building trust than any polished marketing material or advertisement. People tend to trust other people’s experiences over scripted pitches or corporate messaging. This is rooted in human psychology: consumers are more inclined to believe personal accounts that reflect authenticity and relatability. Video testimonials capture this authenticity in ways that written reviews simply cannot. 2. [**Unscripted Content Builds Emotional Credibility](https://brandlens.io/blog/real-is-the-new-viral-why-brands-are-embracing-unpolished-ugc/)One of the most powerful elements of unscripted video content is its ability to evoke emotional credibility. When clients share their personal stories without a script, the raw emotion behind their words resonates with viewers. This sense of genuine vulnerability helps clients connect with your law firm on a deeper level, making them feel more comfortable about reaching out for legal assistance. 3. **Video Reviews for Law Firms Show Human Experience Video reviews are particularly effective in law firm marketing because they put a human face to the brand. For personal injury law firms, these videos can show the transformation clients experience after working with you, highlighting the positive outcomes of their cases. As potential clients watch real people talk about their experiences, they gain the confidence to take the next step in hiring your services. ## **How to Collect Legal Client Testimonials with BrandLens** ![How to Collect Legal Client Testimonials with BrandLens](https://brandlens.io/wp-content/uploads/2025/07/How-to-Collect-Legal-Client-Testimonials-with-BrandLens.jpg "How to Collect Legal Client Testimonials with BrandLens - BrandLens")Although gathering client testimonials is crucial, it can take a lot of time, particularly for busy personal injury law offices. This is where BrandLens can significantly streamline the process. BrandLens simplifies collecting legal video testimonials by providing an easy-to-use platform that allows clients to record and submit their stories with minimal hassle. Here’s how: 1. **App-Free Video Collection**: Clients can simply scan a QR code or click on a link to start recording their video testimonials. This app-free video collection process removes any barriers to participation, making it easier for clients to share their stories from anywhere, anytime. 2. **Custom Video Prompts**: To ensure the testimonials are on-brand and focused on the right aspects, BrandLens allows you to create custom video prompts. These prompts can guide clients to discuss key points such as their experience with your law firm, the legal services they received, and the outcome of their case. 3. **AI-Powered Moderation**: BrandLens uses AI-powered tools to automatically moderate video submissions, ensuring the content is appropriate and aligns with your brand. This feature allows you to focus on using the testimonials without worrying about managing a flood of content. 4. **Instant Usage Rights**: With BrandLens, every video submitted comes with built-in consent collection, ensuring you have the proper rights to use the video in marketing materials, from websites to social media campaigns. 5. **White-Label Solution**: For law firms seeking to provide a seamless client experience, BrandLens offers white-label solutions that enable you to customize the video collection process with your own branding. This keeps the client experience consistent and professional. ## **Video Marketing for Personal Injury Lawyers** Particularly for personal injury attorneys, video marketing is a crucial part of any law firm’s content marketing strategy. It allows you to humanize your firm, showcasing the authentic stories of clients who have successfully navigated their injury claims with your help. The following are some methods for using video testimonials in your advertising: 1. **Client Success Story Videos:** Potential clients can be significantly impacted by an engaging client success story video. These videos offer real-life examples of how your firm helped clients recover compensation after suffering injuries. These emotional, real stories build trust and confidence among viewers. 2. **Lawyer Introductions and Approachability**: Lawyers can shoot short, candid videos explaining their personal approach to helping injury victims. These videos can cover their commitment to fighting for clients’ rights, addressing fears, and showing empathy. 3. **Explaining Legal Processes**: Lawyers can create videos explaining the legal processes involved in personal injury cases, breaking down complex concepts into easy-to-understand segments. This helps potential clients feel more comfortable and informed before reaching out. 4. **Behind-the-Scenes at the Firm**: Showcase the work that happens behind the scenes at your firm, such as team meetings, case preparation, or collaborations with medical professionals. These videos humanize your practice and help clients connect with your team on a personal level. ## [**How to Launch Your First Video Testimonial Campaign**](https://brandlens.io/blog/4-things-to-know-before-managing-your-first-ugc-project/) [Launching your first video testimonial](https://brandlens.io/blog/4-things-to-know-before-managing-your-first-ugc-project/) campaign is easy with BrandLens. Start by defining your campaign goals, whether it’s to boost brand awareness or gather testimonials for a specific practice area. Use BrandLens’ custom video prompts to guide clients through the process and ask them to discuss specific points. Once you have a collection of videos, curate and share them across social media, your website, and email newsletters. Your company will remain at the forefront of prospective clients’ minds if you consistently present authentic client testimonials. ## **Authentic Client Stories as Marketing Tools** One of the most powerful law firm content marketing strategies is using [authentic client stories as marketing tools](https://brandlens.io/solutions/testimonials/). Potential clients are more likely to trust a law firm that showcases real experiences, especially when those experiences align with their own needs. Videos that feature unscripted client testimonials offer a raw, emotional connection that traditional advertisements cannot. Incorporating video testimonials into your personal injury law firm’s marketing strategy is a game-changer. These videos serve as powerful tools to build trust, increase conversions, and connect emotionally with potential clients. With the help of BrandLens, law firms can easily collect, moderate, and use legal video testimonials to create authentic content that resonates with viewers. By using video marketing for personal injury lawyers, you can effectively highlight client success stories, build brand credibility, and ultimately improve your case conversion rate. The psychological power of real, unscripted content makes video testimonials one of the most compelling forms of marketing in the legal industry today.Ready to start building trust with your clients through authentic video testimonials? [Request a Demo](https://brandlens.io/how-it-works/) to see [how BrandLens simplifies collecting legal video testimonials](https://brandlens.io/how-it-works/) and helps boost your law firm’s marketing strategy. ![author avatar](https://brandlens.io/wp-content/uploads/2025/04/image-1-300x300.jpg) Gurgen Martikyan [See Full Bio](https://brandlens.io/author/gugoadmin/) [ ](https://brandlens.io/author/gugoadmin/) **Categories:** Blog --- ### [Evergreen UGC Marketing Campaigns: The Ultimate Guide for Mid-Market eCommerce](https://brandlens.io/blog/evergreen-ugc-marketing-campaigns-the-ultimate-guide-for-mid-market-ecommerce/) **Published:** July 29, 2025 **Author:** Vahag Karayan **Content:** It’s a constant uphill battle to remain relevant in the fast-paced digital world of today, let’s face it. Algorithms are difficult to understand, trends vanish overnight, and what about customers? They are constantly changing their focus. Developing content that genuinely resonates with mid-sized eCommerce businesses can be like chasing smoke. Evergreen user-generated content (UGC) can help with that. ![Evergreen UGC Marketing Campaigns](https://lh7-rt.googleusercontent.com/docsz/AD_4nXeiWYLz2u5u4N2v6K787VfdiPIJBwJibc1jGW--x5KfGnhr9RPjSc30vYpXnXs6iCfNDpdMTAy7WDWP9I3hTyQBUEZFqkkhVQimqaw7FtHKQCercpi-vpbIkZq-oWAETvtMiOqr?key=XjJcfUeN2MnYVmAn8HEnUQ)Evergreen UGC functions as a constant engine that is powered by customer love, in contrast to dazzling, one-time campaigns. Through sincere, trustworthy content, it increases conversions, creates a genuine community over time, and transforms satisfied customers into storytellers. What’s the best part? Long after you press “publish,” it continues to function. From planning and tools to launching and monitoring results, this guide takes you through every step of creating and maintaining a strong evergreen UGC strategy. Everything is based on a tried-and-true strategy designed especially for mid-market eCommerce companies looking to grow strategically and maintain their relevance over time. ## **Planning an Evergreen UGC Campaign** A strong, long-lasting UGC campaign always starts with smart planning. Think of it like getting the soil ready before you plant; put in the effort early, and you’ll set yourself up for serious growth down the line. 1. **Set Clear Goals and KPIs** Prior to anything else, clearly define what success for your campaign means. What do you truly want to accomplish? - Do you want to reach new audiences and increase brand awareness? - Do you want to establish trust through real product reviews or testimonials? This is especially powerful for mid-market eCommerce brands looking to build credibility. - Or are you creating a library of content for upcoming advertisements? In any event, establish quantifiable, precise KPIs to maintain team focus and alignment. For instance: - Gather more than 1000 UGC pieces in three months. (Yes, it’s possible with consumers) - Get customers to post 400 UGCs on their socials. - Use 50% more branded hashtags. - Increase your Instagram visit rate by four times. - Add UGC 20-40 galleries per month to product pages Your team will know exactly what to strive for when your goals are clear. Not with them? You run the risk of producing content merely to keep yourself occupied rather than to have an influence. 2. **Know Your Audience & Pick the Right Platforms** Your campaign needs to live where your audience already plays. That means mapping your key demographics to their preferred channels. Here’s a quick guide: ![Social Accounts Audience and post styles to target](https://lh7-rt.googleusercontent.com/docsz/AD_4nXckDLwGwGpjavvy-ySheoJyUzmhuC0B4IyR10ijPLEKgDu4Hn63c4l9Uhl9vFS540S2Qa46N2N7k4xF4wkeQdPdTSBwoah9jn108zTkYr_G-u7vr9t6kJUfxUZbDGR_jUxBiBCL?key=XjJcfUeN2MnYVmAn8HEnUQ)If you’re in the fashion industry, Instagram and TikTok are essential. For outdoor gear? Mix Instagram with YouTube field reviews. Target your distribution and customize your prompts based on where users feel most comfortable sharing. This is particularly important for mid-market eCommerce, where distribution channels often vary by product category. A different approach is to plan your CTA for your audience and consumers based on their preferred social. **After all, they use the ones that the rest of your audience is. It’s a smart self-select.** 3. **Develop a Theme That Lasts** Evergreen means your campaign shouldn’t rely on a specific holiday or fleeting trend. You need a hook that feels current all year round. Here are long-lasting themes that scale: - **Lifestyle Prompts**: Ask customers, “How do you use \[product\] in your everyday life?” Leverages a simple, relatable hook that turns routine usage into storytelling moments. - **Before & After Transformations**: Perfect for beauty, fitness, or home goods—invite users to show their progress over time. Visual evidence of impact always resonates. - **Customer Testimonials**: Real voices, real opinions encourage unpolished, honest reviews on camera. Authentic feedback builds trust and social proof. - **Unboxings**: First impressions that showcase the excitement of receiving your product. Leverage surprise and delight for shareable moments. - **Personalized Gifting Videos**: Consumers scan a QR code on the packaging to record a heartfelt message, which is then attached as part of the gift. A perfect blend of product and personal story gives every gift an emotional hook. - **Reaction Challenges**: Prompt users to film their genuine reaction to a surprise feature, reveal, or brand announcement. Raw emotion equals highly shareable content. - **Complete the Story**: Provide a short brand clip that ends mid-story, then ask users to film how they’d finish it. Taps creativity and gives every entry a unique twist. - **Voiceover Challenges**: Invite users to add their own commentary or narration over a product demo or brand video. Their words, your branding, is an easy way to co-create engaging how-to content. - **Wear & Tear Showcase**: Ask customers to share how their favorite item has held up over time, sharing stories of longevity. Celebrates product quality while allowing fans to tell their own stories. - **Treasure Hunt Activations**: Embed QR codes in packaging or retail locations for a multi-step video-driven hunt. Each scan reveals the next clue. Keeps participants engaged over days or weeks with bite-sized UGC tasks. The sweet spot? Stories that feel both personal and universal; content people actually want to share, and others genuinely connect with. An alternative is to select a platform that enables theme changes without a heavy lift, such as [BrandLens](https://brandlens.io). 4. **Map the User Journey** Think about how a customer would participate, step-by-step: - They hear about the campaign (via email, product packaging, social) - They visit a branded microsite or scan a QR code - They see instructions and examples - They record photos or videos (avoid uploads, as these create significant drops) - They submit via [video platforms](https://brandlens.io/how-it-works/) and share on social - They get a thank-you message or an incentive If any of those steps feel clunky, drop-off happens. Keep it seamless. BrandLens allows in-browser video capture with prompts, overlays, and even audio guides; no app needed. 5. **Build a Realistic Timeline** Even evergreen campaigns need structured pacing. Break your rollout into these phases: - **Kickoff Push:** Use a contest, influencer collab, or event to kickstart content collection - **Steady-State Stream:** Rotate creative prompts every month or two to keep it fresh - **Seasonal Refreshes:** Tie UGC into holidays or new product drops without losing your core theme Just like a garden, your campaign needs regular tending, even if it’s low maintenance. 6. **Rally the Right Team** You don’t need a huge staff. Just assign clear roles: - **Campaign Manager:** Sets direction and keeps timelines - **Community Moderator:** Reviews incoming content and interacts with users - **Creative Lead:** Edits, repurposes, and designs with UGC - **Legal/Compliance:** Ensures permissions and terms are honored - **Analytics Owner:** Tracks performance, builds reports Document your workflow so everyone knows what happens post-submission. 7. **Set Creative Guidelines** Most people want a little direction: more than [50% of consumers](https://merkleyandpartners.wordpress.com/2016/05/20/how-to-connect-with-consumers-via-user-generated-content-infographic/) actually prefer it when brands tell them what kind of content to create. So don’t be shy. Make it easy by spelling things out: - What kind of content are you looking for? Should it be lighthearted and funny? Emotional and heartfelt? Informative and helpful? - Tone and format? Think: short 30-second videos, one great photo, or a quick testimonial. - Submission dos and don’ts. Keep it respectful, avoid copyrighted music, and make sure the product is clearly visible. - Usage rights. Be upfront: “By submitting, you give \[Brand\] permission to reuse your content with credit.” Mid-market eCommerce teams operate with leaner creative resources. Which means the clearer you are, the better quality you’ll get and the less your team will have to weed through later. Everyone wins. All of these can be [handled in BrandLens](https://brandlens.io/how-it-works/), lowering the bar for consumers to participate and make compelling content. ## **Building the System & Tools** It’s time to make your campaign a reality after you’ve perfected the idea. In order to keep things functioning properly, not just during launch but throughout the long term, it is necessary to set up the appropriate systems, assign the appropriate personnel, and use the appropriate tools. ![Content Plan and Tools](https://lh7-rt.googleusercontent.com/docsz/AD_4nXeYoFFNxsN1IJAmRN661vWrT0EwDE2gEYnwaa6fRBTDQ8wWCn5J2y8PUyU0eGK9dv9Y_ezna-B6SYZGlA1TODaUCYS8bFz4iXnRLg6pT30zZQjbGZIijxdc-g9nfKZ5ndUXCMV_rA?key=XjJcfUeN2MnYVmAn8HEnUQ)1. **Assemble Your Evergreen UGC Workflow** For your brand managed social posting think of your UGC pipeline like a mini production line. The more clearly you define and document your flow, the easier it is to scale. Here’s a common UGC workflow: - **Submission:** Content is submitted via hashtag, landing page, or direct upload. - **Moderation:** It’s reviewed for brand fit, quality, and safety. - **Approval:** Selected content is tagged, sorted, and moved to a publishing queue. - **Publishing:** Content is shared across platforms, often with user credit. - **Performance Review:** Analytics are tracked to see what’s resonating. Repeatable workflows mean less manual effort, faster turnaround, and better consistency over time. 2. **Use the Right Tech Stack** Choosing tools that automate repetitive steps while enhancing creative quality is key. Start with these four categories: - **Content Capture:** BrandLens enables guided browser-based video creation with overlays, music, and instructions; perfect for creating structured UGC without needing an app. - **Moderation:** AI filters (like those in [TINT](https://www.tintup.com/) or [BrandLens](http://brandlens.io)) help screen for profanity, offensive visuals, or off-brand submissions. - **Publishing & Curation:** Platforms like BrandLens, [Yotpo](https://www.yotpo.com/) or TINT let you showcase UGC in TikTok-style galleries, product pages, and landing pages. - **Analytics:** Use built-in dashboards, UTM codes, and Google Analytics to measure engagement, reach, and conversion from UGC campaigns. Don’t forget rights management; ensure tools allow creators to grant reuse permissions during submission. 3. **Document Your System** Build reusable templates to reduce decision-making and enable team hand-offs: - **Submission Guidelines:** 1-pager with what content you want, how to film, and where to submit - **Approval Criteria:** Define what makes content worthy of featuring - **DM Responses:** Ready-to-use replies to thank or encourage participants - **Rights Agreements:** Standard consent message (e.g., “Reply #YesBrand to allow us to feature this”) - **Moderation Rules:** Clear triggers for what gets rejected or escalated Good documentation turns your campaign into a repeatable process, not a one-time scramble. 4. **Balance Automation with Human Touch** Yes, automate where you can. But don’t lose the humanity that makes UGC work in the first place. Automate: - Daily content collection and tagging - Email follow-ups and reminders - Pulling UGC into your site or email flows Humanize: - Liking and replying to UGC posts - Featuring top creators with personal shoutouts - Curating content thoughtfully, not just mechanically Your fans are giving you their time, creativity, and voice. A little thank-you goes a long way. ## **Launching Your Evergreen UGC Campaign** Although infrastructure and planning are crucial, a strong start sets the tone for everything that comes after. This is your brand’s chance to establish a solid first impression, generate initial interest, and demonstrate to participants the importance of their content. 1. **Clarify Your Campaign CTA** Your call to action needs to be benefit-driven, compelling, and unambiguous. People must be aware of what to do. - What to post - Where to post it - Why should they care For instance: - “Share your story using #MyBrandMoment for a chance to be featured.” - “Upload a brief unboxing video to enter to win a $100 gift card!” - “Inspire others by sharing your before and after photos using #BrandResults.” They want to know what’s in it for them, so always start with the recognition or reward. 2. **Seed the Campaign with Example Content** Never launch to an empty feed. Curate an initial wave of UGC before announcing publicly. Use: - Internal employee submissions - Influencer or ambassador contributions - Repurposed customer testimonials from reviews or past surveys This “starter content” gives participants creative direction, removes hesitation, and creates early credibility. 3. **Announce It Everywhere** Participation is fueled by visibility. Make your UGC campaign known through all available channels: - **Product Packaging:** A QR code pointing to the campaign landing page should be included in an insert. This is where the Evergreen campaigns live. - **Social media:** Share the news on Facebook, Instagram, and TikTok by pinning it. Make use of reels and stories. - **Email:** Distribute a blast with inspiration and submission guidelines to your subscriber list. - **Website:** Include product detail page (PDP) and banners or pop-ups on your home page. - **Influencers:** Allow your creator partners to assist with the launch by providing their own instructions and posts. Momentum is created through repetition. Don’t be scared to remind your audience more than once. 4. **Incentivize Participation, Especially Early** Motivate your first wave of creators with something meaningful: - Gift cards or product giveaways - Exclusive access to future launches - Loyalty or referral points - Public recognition on your site or channels Make sure the rules are transparent and participation is easy. 5. **Engage Actively and Show Gratitude** The most successful UGC campaigns don’t treat contributors like content machines; they treat them like collaborators. As soon as content starts rolling in: - Like and reply to each tag - Repost submissions with thoughtful captions - Tag and credit users in Stories - Use poll or emoji reactions to gather community feedback Create an ongoing feedback loop that reinforces how much you value each submission. ## **Keeping Your Evergreen Campaign Alive** Evergreen UGC’s longevity is what really makes it powerful. A successful launch is only the first step; your objective is to establish a self-sustaining cycle in which engagement increases, new content is consistently added, and your campaign becomes ingrained in your brand culture. 1. **Refresh Prompts to Stay Relevant** Change your creative prompts monthly or seasonally to keep things interesting: - \#SummerWithUs – for vacation and outdoor content - \#MyDailyRoutine – for wellness and product integration - \#HolidayStyle – for gifting, decor, or fashion Stay within your core campaign theme, but vary the framing. It invites repeat participation. 2. **Spotlight Top Contributors** Make your community feel seen and valued: - Feature creators in your email newsletter - Highlight “Fan of the Month” on your website - Create UGC Hall of Fame highlight reels Recognition builds loyalty and turns one-time posters into long-term ambassadors. 3. **Repurpose UGC Everywhere** A great piece of UGC should never live in just one place. Use submissions across: - **Paid Ads:** Split test UGC vs. branded creative (UGC often performs better) - **Email Marketing:** Product emails featuring real customer stories - **Landing Pages:** Add videos or photos to product detail sections - **Retail Displays:** Use quotes or photos in-store A single post can fuel multiple channels. 4. **Nurture Your UGC Community** Build beyond the hashtag: - Create a private Facebook or Discord group for creators - Invite top contributors to exclusive product tests - Offer early access to new campaigns UGC becomes more sustainable when people feel part of something bigger than a one-time ask. 5. **Track Performance and Optimize** Review results monthly: - Which prompts yielded the most content? - What content format drove the highest conversions? - Who are your most engaged creators? Use these insights to refine creative briefs, identify new ambassadors, and evolve campaign structure. ## **Integrating UGC Across Your Full Marketing Mix** To maximize the value of your evergreen UGC, you need to go beyond collecting and reposting. The most successful brands weave UGC into every corner of their marketing ecosystem, from paid ads and emails to in-store experiences. 1. **Website** - **Public Video Galleries (PuVGs):** Web-based scrollable TikTok-style video galleries are a great way to keep the audience engaged in your ecosystem. Showcase the best UGC here. - **Product Detail Pages (PDPs):** Display UGC right below the product image. Seeing real users builds trust and reduces hesitation. - **Homepage Carousels:** Add a rotating gallery of the latest submissions with credits. - **Category Pages:** Highlight themed UGC (e.g., “Summer Looks” or “Our Community’s Favorites”). - **Landing Pages:** Create specific campaign pages using UGC for lead-gen or seasonal promotions. 2. **Email Marketing** - **Post-Purchase Flow:** Include a UGC submission prompt and showcase others’ content. - **Winback Campaigns:** Use UGC to remind former customers what they’re missing. - **Product Launch Emails:** Show how real users are using the new product in beta. - **Weekly Highlights:** Feature your favorite fan post every week. 3. **Paid Media** - **Social Ads:** UGC often delivers a better click-through rate (CTR) and cost per click (CPC) than studio content. - **Display Ads:** Use UGC as the creative base; pair real photos with authentic copy. - **Retargeting:** Remind visitors what they saw with community testimonials. - **Influencer Amplification:** Boost UGC posts directly from creator accounts. 4. **Organic Social** - **Hashtag Reels:** Turn submissions into short Reels or TikToks. - **Stories:** Use a weekly “Fan Feature Friday” format. - **Contests:** Run themed challenges (e.g., #MyFirstTry, #BrandGlowUp). - **Behind-the-Scenes:** Show how UGC is selected or edited; it builds transparency. 5. **Retail and Print** - **In-Store Signage:** Use real customer photos with QR codes to their content. - **Product Packaging:** Add featured quotes, videos, PuVGs or usernames. - **Event Booths:** Display a live UGC feed from **Public Video Galleries (PuVGs)**. - **Catalogs and Lookbooks:** Integrate authentic shots between polished ones. 6. **PR and Content Marketing** - **Press Kits:** Include powerful UGC in media packages. - **Blog Features:** “Meet the Community” series with creator interviews. - **Investor Reports:** Show UGC growth to highlight engagement metrics. - **Case Studies:** Use standout UGC creators as success stories. ## **Driving Participation at Scale** Even the best UGC campaign can stall without steady, scalable participation. To keep the content engine running, you need to lower barriers to entry and continually motivate your community. 1. **Time Your Ask** The best time to ask for content is when excitement is high: - **Post-Purchase:** Right after a customer receives your product - **Product Packaging:** Always applicable at all times - **Milestone Moments:** Like subscription renewals, usage streaks, or personal wins - **Peak Seasons:** Holidays, birthdays, anniversaries, or brand events Use email, SMS, or app notifications to nudge users while enthusiasm is fresh. Multi-channel reminders are effective for eCommerce companies looking to scale submissions. If it’s not on product packaging, you’ll need from 2-5 “nudges” on different mediums. 2. **Make It Foolproof** Participation should take less than 2 minutes. Ensure: - No account sign-up required - Instructions are crystal clear - They can submit via browser, not just social - Avoid asking for Uploads if possible. Uploads should just be a secondary option - Utilize tools to assist in creating the guiding content. - Include visual examples for reference. Tools like BrandLens enable customers to record or upload content without needing to download anything, thereby maximizing ease of use. 3. **Give Creative Prompts** Some customers love being on camera; others need a nudge. Provide specific prompts: - “Show us how you unbox your order.” - “What’s one way you use \[product\] in your routine?” - “Finish the sentence: I love this brand because…” Prompts reduce uncertainty and boost submission rates. Having prompts, questions, guides, or interactions on the camera screen is the best. 4. **Offer Tiered Rewards** Not all incentives need to be monetary. Think about layered recognition: - **Everyone:** A thank-you and a repost opportunity - **Top Creators:** Free product, swag, loyalty points - **Superfans:** Brand ambassador invitation, early access, exclusive community status Gamify where possible; users love climbing levels. 5. **Highlight Impact** Let contributors know their post made a difference: - “Your video helped 5 others buy.” - “We featured you on our homepage this week!” - “Check out how your content inspired this new customer.” Participation skyrockets when people feel seen and valued. ## **Amplify with Influencers and Creator Collabs** Evergreen UGC is all about your everyday customers, but that doesn’t mean creators and influencers can’t help. In fact, they can play a key supporting role. The key is balance: let them boost the momentum, not take over the spotlight. Use influencers to kick things off, show examples, and spread the word; then let your community take it from there. 1. **Choose the Right Moment** Use creators at key stages: - **Launch:** Kick off your campaign with a bang using their reach. - **Stagnation:** When engagement slows, fresh content from influencers can reignite interest. - **Expansions:** Tap into niche audiences when introducing a new product or market. 2. **Pick Creators Strategically** You don’t need celebrities. Micro- and mid-tier influencers (5k-100k followers) offer: - Higher engagement rates - Better trust with audiences - More affordable partnerships Prioritize creators who already love your brand or are part of your target demographic. Authenticity is more important than follower count. 3. **Guide, Don’t Script** Influencers should create UGC-style content, not polished ads. Provide: - Clear campaign objectives - Prompts or themes (“show how this fits your daily routine”) - Brand talking points (optional) Let them retain their voice, format, and creative control. 4. **Offer Smart Incentives** Not all influencers want money. Some are motivated by: - Free product or early access - Exposure via brand reposts - Affiliate commissions - Community building or creative collaboration Structure your outreach to reflect the value you offer. 5. **Turn Fans into Creators** You already have micro-influencers in your customer base. Activate them by: - Offering referral codes - Running ambassador programs - Creating shareable templates With the right structure, even casual fans become repeat contributors and campaign champions. ## **Measuring Success & Optimizing Evergreen UGC** This is where measurement is useful. Monitoring performance enables you to identify your best-performing content, demonstrate return on investment, and adjust your approach as necessary. Making better decisions over time is more important than relying solely on data. 1. **Track the Right Metrics** Break down your KPIs into categories. Use UTM codes, influencer-specific links, and platform analytics to get precise data. It’s fantastic that the submissions are coming in. However, how can you tell if it’s truly functioning? More importantly, how do you continue to get better? ![Measuring Success & Optimizing Evergreen UGC](https://lh7-rt.googleusercontent.com/docsz/AD_4nXcOKEqCfz7QcV1KfDvk6-bYAORqlV6NP7zRJ1JcyIUwthb1Ztynh9_eP-mI3G9PL8QI84q974fF6X41UoyVN7A5iEu1bfr5H2q3QlOm1ydUUpIwEnojjJdPdocSvPBXfwTb1VAmSQ?key=XjJcfUeN2MnYVmAn8HEnUQ)2. **Set Benchmarks Early** Before launch, gather baseline data: - What’s your current engagement rate? - How many weekly brand mentions do you receive? - What’s the average conversion rate from social? You’ll need these figures to prove impact. 3. **Visualize Trends Over Time** Don’t just look at numbers in isolation. Graph: - Submissions per week - New vs. returning contributors - Conversion rate over time Trends tell you if your campaign is gaining traction or losing steam. 4. **Analyze Content Quality** Volume isn’t everything. Look at: - Avg. engagement per post - Which content types (video, photo, story) perform best - How top submissions align with sales trends This tells you what to replicate and what to stop encouraging. 5. **Tie UGC to Revenue** If you use UGC in paid ads, track the exact ROAS uplift. If UGC appears on PDPs, A/B test pages with vs. without. Calculate cost savings, too: How much content would you have had to produce if not for UGC? 6. **Iterate and Improve** Optimization is ongoing. Adjust prompts, re-engage creators, and try new incentives. Your UGC campaign is a living asset. Treat it as such. Evergreen UGC isn’t just another marketing play; it’s a shift in how you build your brand. At its core, it’s about putting your community front and center, letting real voices drive real engagement. With the right planning, a solid system, and a mindset that values feedback and iteration, you can create a UGC engine that only gets stronger over time. Now it’s your move: start small, stay consistent, and let your customers do the storytelling. Ready to bring your evergreen UGC campaign to life? Discover how [BrandLens](https://brandlens.io/how-it-works) can help or [book a demo](https://go.brandlens.io/meetings/vahag/demo) to see it in action. ![author avatar](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025.jpeg) Vahag Karayan CEO & Co-Founder As an AI pioneer and the CEO of BrandLens, Vahag Karayan helps marketers unlock the power of authentic video UGC at scale. Drawing on 20+ years of tech leadership—from advanced R&D at NASA/JPL to enterprise SaaS—he bridges the gap between complex artificial intelligence and human storytelling. Vahag is passionate about eliminating the friction of video collection so brands can effortlessly turn everyday fans into powerful advocates. [See Full Bio](https://brandlens.io/author/vahag-karayan/) [ ](https://brandlens.io/author/vahag-karayan/) [ ![social network icon](data:image/svg+xml;base64,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) ](https://www.linkedin.com/in/vahag/) **Categories:** Blog --- ## Pages ### [Home](https://brandlens.io/) **Published:** May 1, 2025 **Author:** Vahag Karayan **Content:** # The creative video technology for video submissions and collection at scale ###### One platform to power video creation and submissions for any purpose Easily design guided video experiences and collect high-quality video submissions at scale. From User Generated Content (UGC) and testimonials to activations, internal initiatives, and customer video workflows, everything is captured in a browser with full brand control. No apps, no uploads, and no friction. White labeling available. **Are you a UGC Creator? 👉 [Click Here](https://brandlens.io/ugc_creator_pitch_hub_discover_creators_and_collaborations/)** [ Start a Trial ](#) [ Request a Demo ](https://go.brandlens.io/meetings/vahag/demo?_gl=1*5126vt*_ga*MTUyNzE0NTU4NC4xNzQyOTc1ODk3*_ga_CQ39ZK8T1J*MTc0NDAyMzEwMi4zLjAuMTc0NDAyMzEwNC4wLjAuMA..&uuid=bda8e36c-7198-446b-b5bb-148c3fc9ce6d) ![BrandLens On-Screen instructions and teleprompting for UGC](https://brandlens.io/wp-content/uploads/2025/10/001-559x1024-1.avif "001-559x1024-1 - BrandLens - BrandLens") [ Experience Yourself ](https://blens.io/QIvXAo) ### Trusted by Forward-Thinking Teams Worldwide ![#image_title](https://brandlens.io/wp-content/uploads/2025/06/readyset-logo-1.svg) ![#image_title](https://brandlens.io/wp-content/uploads/2025/06/Logo1-ColorDark.svg) ![#image_title](https://brandlens.io/wp-content/uploads/2025/06/Logo2-ColorDark.svg) ![#image_title](https://brandlens.io/wp-content/uploads/2025/06/Logo1-ColorDark-1.svg) ![#image_title](https://brandlens.io/wp-content/uploads/2025/06/Logo2-ColorDark-1.svg) ![Logo=1, Color=Dark](https://brandlens.io/wp-content/uploads/2025/04/Logo1-ColorDark.svg) ![#image_title](https://brandlens.io/wp-content/uploads/2025/06/globe-telecom-logo-1.svg) ### Why You Need BrandLens for your video submission and collection needs ## Built for any video submission use case Collecting video submissions often involves trade-offs. More friction for participants, more operational overhead for teams, and inconsistent results. BrandLens is designed to eliminate those bottlenecks by turning video submissions into a guided, structured experience. The result is faster UGC collection, higher completion rates, and usable video without the complexity of traditional workflows. ![Easiest way to handle Video Submissions](https://brandlens.io/wp-content/uploads/2025/05/Save-Time-on-UGC-Collection.png "Save Time on UGC Collection") ### Save Time on Video Collection Reduce video collection time by 80% through guided, in-browser recording. ### Simplify video submissions Replace uploads and dropboxes with structured, real-time video capture ### Increase Completion Rates Lower the barrier to video creation with on-screen instructions and prompts ### Build Video Experiences Faster Launch interactive video challenges & activations in minutes without development work ### Cut Cost Per Video Collect more usable video at a fraction of traditional production cost [ How BrandLens Works ](https://brandlens.io/how-it-works/) ## Creative Possibilities with User-Generated Content Recreate Viral Trends Reaction Videos Interactive Q&A Product Reviews Stitches Unboxing Karaoke, Duets & More Authentic Testimonials Event Highlights Employee Engagement Startup Pitch Videos Social Media Content Creation Personalized Celebrations Gift-Giving Experiences [ Experience Yourself ](https://blens.io/QIvXAo) ## Features that Set BrandLens Apart App-Free, No-Barrier Video Creation On-Screen Guided Storytelling and prompts Customizable, Brand-Controlled Templates Scalable UGC Collection & AI-Powered Management White-label deployment options [ Explore Capabilities ](https://brandlens.io/features/) ![BrandLens features: Content Library](https://brandlens.io/wp-content/uploads/2025/04/home-features-section-1-1024x552.png "home-features section - BrandLens - BrandLens") ## Solutions For Every Industry [ SEE more solutions ](https://brandlens.io/solutions/) [ ](https://brandlens.io/solutions/retail-and-ecommerce/) ### [ Retail & eCommerce ](https://brandlens.io/solutions/retail-and-ecommerce/) [ ](https://brandlens.io/solutions/sports-entertainment/) ### [ Sports & Entertainment ](https://brandlens.io/solutions/sports-entertainment/) [ ](https://brandlens.io/solutions/beauty-and-fashion/) ### [ Fashion and Beauty ](https://brandlens.io/solutions/beauty-and-fashion/) [ ](https://brandlens.io/solutions/gifting-cards-flowers/) ### [ Gifting, Cards & Flowers ](https://brandlens.io/solutions/gifting-cards-flowers/) [ SEE more solutions ](https://brandlens.io/solutions/) ### What Our Customers Are Saying ###### Customer reviews on Google [ Leave a Review ](https://search.google.com/local/reviews?placeid=ChIJDZAfWkq_woARahBbM08glU8) [ Leave a Review ](https://search.google.com/local/reviews?placeid=ChIJDZAfWkq_woARahBbM08glU8) LATEST BLOG ### Stay Ahead with Our Insights [ ![Advertising Week New York 2026 marketing trends in media, AI, creator culture and audience engagement](https://brandlens.io/wp-content/uploads/2026/08/advertising-week-new-york-2026-768x432.jpeg "Advertising Week New York 2026: Media, Tech and Culture Trends - BrandLens - BrandLens") ](https://brandlens.io/blog/advertising-week-new-york-2026-marketing-trends/) - August 12, 2026 #### [Advertising Week New York 2026: The Media, Tech and Culture Trends That Will Shape Marketing Next](https://brandlens.io/blog/advertising-week-new-york-2026-marketing-trends/) - ![Picture of Gurgen Martikyan](https://brandlens.io/wp-content/uploads/2025/04/image-1-150x150.jpg) Gurgen Martikyan [ ![Image show show a girl in a video with text how to collect videos from customers](https://brandlens.io/wp-content/uploads/2026/08/HOW-TO-COLLECT-VIDEOS-FROM-CUSTOMERS-768x432.jpeg "How to Collect Videos from Customers - BrandLens - BrandLens") ](https://brandlens.io/blog/how-to-collect-videos-from-customers-a-step-by-step-guide/) - August 6, 2026 #### [How to Collect Videos From Customers: A Step-by-Step Guide](https://brandlens.io/blog/how-to-collect-videos-from-customers-a-step-by-step-guide/) - ![Picture of Vahag Karayan](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025-150x150.jpeg) Vahag Karayan [ ![EDUCAUSE 2026 featured image showing a student presenting a project by video on a laptop, with digital assessment workflows displayed on a tablet.](https://brandlens.io/wp-content/uploads/2026/08/EDUCAUSE-2026-Authentic-Assessment-768x432.jpeg "EDUCAUSE 2026: Authentic Assessment in Higher Education - BrandLens - BrandLens") ](https://brandlens.io/blog/educause-2026-authentic-assessment-higher-education/) - August 5, 2026 #### [EDUCAUSE 2026: Why Authentic Assessment in Higher Education Is the Next Technology Challenge](https://brandlens.io/blog/educause-2026-authentic-assessment-higher-education/) - ![Picture of Vahag Karayan](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025-150x150.jpeg) Vahag Karayan ### Ready to Create Amazing Videos? [Request a Demo](https://go.brandlens.io/meetings/vahag/demo?_gl=1*5126vt*_ga*MTUyNzE0NTU4NC4xNzQyOTc1ODk3*_ga_CQ39ZK8T1J*MTc0NDAyMzEwMi4zLjAuMTc0NDAyMzEwNC4wLjAuMA..&uuid=bda8e36c-7198-446b-b5bb-148c3fc9ce6d) [Start a Trial](#) [Request a Demo](https://go.brandlens.io/meetings/vahag/demo?_gl=1*5126vt*_ga*MTUyNzE0NTU4NC4xNzQyOTc1ODk3*_ga_CQ39ZK8T1J*MTc0NDAyMzEwMi4zLjAuMTc0NDAyMzEwNC4wLjAuMA..&uuid=bda8e36c-7198-446b-b5bb-148c3fc9ce6d) [Start a Trial](#) [Request a Demo](https://go.brandlens.io/meetings/vahag/demo?_gl=1*5126vt*_ga*MTUyNzE0NTU4NC4xNzQyOTc1ODk3*_ga_CQ39ZK8T1J*MTc0NDAyMzEwMi4zLjAuMTc0NDAyMzEwNC4wLjAuMA..&uuid=bda8e36c-7198-446b-b5bb-148c3fc9ce6d) [Start a Trial](#) [Request a Demo](https://go.brandlens.io/meetings/vahag/demo?_gl=1*5126vt*_ga*MTUyNzE0NTU4NC4xNzQyOTc1ODk3*_ga_CQ39ZK8T1J*MTc0NDAyMzEwMi4zLjAuMTc0NDAyMzEwNC4wLjAuMA..&uuid=bda8e36c-7198-446b-b5bb-148c3fc9ce6d) FAQ ### Frequently Asked Questions #### What exactly does BrandLens do? Our technology makes collecting videos simple, with fun or guided templates you create. Participants access them via a link or QR code, follow your on-screen prompts, and submit instantly—no uploads, no email submission, no apps. We handle submissions from one to millions. Submissions appear in one library with AI tools to review, organize, and use. #### How does BrandLens work? BrandLens makes it easy to launch branded video experiences that anyone can participate in and share. Here’s how it works: **Create** a custom video template with your branding, on-screen prompts, and instructions **Share** the campaign via link or QR code—no app needed **Record** —participants follow the guided experience to shoot high-quality videos in their browser **Collect** videos instantly into your secure BrandLens library, with usage rights secured upfront **Empower** participants to download or share their videos (if you allow), turning every creator into a brand amplifier #### Who typically uses BrandLens? Any organization looking to source testimonials, create authentic user-generated content (UGC) or build fun experiential campaigns. We’re trusted by experiential marketing agencies, influencer marketing firms, and event promotion teams, along with organizations across industries like retail & eCommerce, fashion and beauty, sports & entertainment, consumer packaged goods, gifting, media & entertainment, travel, restaurants, museums, wineries, and internal communications teams focused on employee engagement. #### How quickly can I launch a video campaign? In just minutes. Simply choose a template, customize your prompts and branding, and then share a campaign link or QR code with your audience. Participants start submitting instantly. #### Do participants need to download or install an app? No, participants don’t need apps or special software. They simply click your shared link or scan the QR code and record directly in their browser. #### Can BrandLens campaigns be embedded on our website or landing pages? Absolutely. Our platform easily integrates with your websites, landing pages, or internal portals, allowing you to host video galleries and campaigns seamlessly. #### What types of videos can participants create with BrandLens? Everything from testimonials and product demos to fun social media challenges, event highlights, karaoke-style videos, side-by-side reactions, employee introductions, and more. #### Can I completely customize the user experience for participants? Yes! BrandLens gives you complete control over on-camera instructions, visual overlays, prompts, AI voiceovers, and branding, ensuring each video meets your exact requirements. #### How do I manage the videos collected from participants? All submitted videos automatically appear in your secure BrandLens content library. You can filter, organize, review, and instantly download or share videos directly from your dashboard. #### How does BrandLens help ensure video quality and consistency? Our guided, on-screen camera instructions eliminate guesswork. Participants follow clear steps you define, ensuring consistent, high-quality, on-brand videos every time. #### Does BrandLens handle content rights and permissions? Yes, every participant explicitly grants content usage rights upon submission, allowing you hassle-free rights management for unlimited reuse. #### Is BrandLens suitable for very large-scale campaigns? Absolutely. BrandLens is built for scale—handling thousands or even millions of videos effortlessly, making it ideal for large events, global campaigns, or major activations. ## Turn Engagement into Action. Bring Your Brand Story to Life with Your Community. [ See BrandLens in Action ](https://blens.io/QIvXAo) --- ### [Marketers Guide To Digital Media](https://brandlens.io/marketers-guide-to-digital-media/) **Published:** May 29, 2025 **Author:** Vahagn Khachikyan **Content:** ## Marketers Guide To Digital Media​ Welcome to the ultimate digital media glossary for modern marketers. Whether you are launching your first User-Generated Content campaign or diving into the technical weeds of video codecs, explore the key concepts you need to scale your creator strategy. ### User-Generated Content (UGC)​ - **UGC (User-Generated Content):** Content created by consumers, fans, or users rather than by brands themselves. - **Content Authenticity:** The genuine nature of UGC, which resonates due to perceived trustworthiness. - **Brand Advocacy:** Active promotion of a brand by satisfied customers or fans who voluntarily share their positive experiences. - **Brand Ambassadors:** Dedicated advocates who regularly promote a brand and produce UGC, often incentivized with perks or recognition. - **Content Lifecycle:** Stages through which content progresses, from creation to engagement and eventual decline in relevance. - **Authentic Content:** Unpolished, genuine media created by real customers rather than a brand’s production team, highly valued for its ability to build trust and drive conversions. - **Employee-Generated Content (EGC):** Videos, photos, or posts created by a company’s own workforce. It is frequently used to showcase company culture, behind-the-scenes operations, or internal engagement initiatives. - **Hashtag Campaign:** A marketing strategy that encourages an audience to submit content around a specific branded hashtag, making it easy to track and aggregate submissions. - **Video Testimonial:** A user-created video where customers share their direct, positive experiences or reviews of a product, adding a powerful layer of social proof to marketing funnels. ![Example of User Generated Content (Video)](https://brandlens.io/wp-content/uploads/2026/02/Authentic-human-video-submissions-through-BrandLens.jpg "Example of User Generated Content (Video) - BrandLens - BrandLens") Users generating content on BrandLens for brands ### Influencer & Creator Marketing​ - **Influencer Marketing:** Leveraging social media influencers to amplify brand messaging and reach target audiences. - **Micro-Influencers:** Creators with relatively small yet highly engaged audiences, effective for niche marketing. - **Nano-Influencers:** Creators with fewer than 50,000 followers, highly influential within specific niche communities due to perceived authenticity and close follower relationships. They often generate significantly higher engagement rates than traditional celebrities. - **Macro-Influencers:** Creators with large followings (typically 100K–1M), offering broader reach but less niche specificity compared to micro-influencers. - **Influencer Partnerships:** Long-term collaborations between brands and influencers to foster ongoing content creation and audience engagement. - **Influencer Brief:** A document outlining expectations, goals, and guidelines provided to influencers for content creation. - **Affiliate Marketing:** A performance-based partnership where creators earn a commission for generating traffic or sales via custom trackable links or promo codes. - **Product Seeding (Gifting):** The practice of sending free products to relevant creators in the hopes they will organically feature the item in their content without a formal, paid contract. - **Sponsored Content (#Ad):** Media explicitly paid for by a brand but produced and posted by a creator. Regulatory bodies (like the FTC) require this content to be clearly labeled as an advertisement. - **Whitelisting / Spark Ads:** Running paid advertisements directly from a creator’s own social media handle with their permission. It blends the authenticity of the creator with the precise targeting power of the brand. ![Influencer generated content](https://brandlens.io/wp-content/uploads/2025/10/image-22-1024x682.jpeg "Influencer generated content - BrandLens - BrandLens") ### Performance & Metrics​ - **Social Media Analytics:** Tools and metrics used to assess campaign effectiveness, audience interaction, and content performance. - **Engagement Rate:** A measure indicating the level of audience interaction relative to the total number of followers or impressions. - **Sentiment Analysis:** Evaluating emotional reactions and opinions from audience feedback or comments. - **Conversion Rate:** Percentage of users who complete a desired action (purchase, sign-up, etc.) after interacting with marketing content. - **Click-Through Rate (CTR):** Proportion of users who click a link or CTA compared to the total number of impressions or views. - **Organic Reach:** Number of users who see content naturally without paid promotions. - **Paid Media:** Advertising efforts involving paid placements to increase content visibility and audience reach. - **Conversion Rate:** The percentage of users who take a desired, measurable action after viewing content, such as making a purchase, signing up for a newsletter, or requesting a demo. - **Cost Per Acquisition (CPA):** The total cost of a marketing campaign divided by the number of new customers directly acquired from that specific campaign. - **Earned Media Value (EMV):** A metric that assigns a monetary value to organic social media engagements (like shares and comments) to help quantify the ROI of brand awareness campaigns. - **Return on Ad Spend (ROAS):** A critical metric calculating the gross revenue generated for every single dollar spent on an advertising or creator campaign. ![Key creator and social media performance Metrics](https://brandlens.io/wp-content/uploads/2026/08/Key-performance-Metrics.jpg "Key performance Metrics - BrandLens - BrandLens") --- ### Creator Economy​ - **Creator Economy:** Economic ecosystem comprising independent creators who monetize their content directly through fans, brands, or platforms. - **Creator Monetization:** Methods creators use to earn revenue from their content, including subscriptions, merchandise, sponsorships, and ad revenue. - **Creator Marketplace:** Platforms or services connecting creators with brands and marketers for collaboration and sponsorship opportunities. - **Affiliate Marketing:** Revenue-sharing model where creators earn commissions for promoting third-party products or services. - **Direct-to-Fan:** A business model where creators bypass traditional media gatekeepers and social algorithms to interact and transact directly with their core audience. - **Monetization Rails:** The underlying infrastructure methods creators use to earn a living, ranging from ad revenue splits and brand sponsorships to digital products and subscriptions. - **Platform Dependency:** The inherent risk creators face when relying entirely on a single social algorithm for their income and reach, which is driving the push toward owned audiences and independent platforms. --- ### Social Media​ - **Doom Scrolling:** Excessive scrolling through predominantly negative or alarming content, often affecting users’ mental well-being. - **Virality:** Rapid spread of content online, driven by high audience engagement, emotional resonance, or shareability. - **Algorithm:** Set of rules social platforms use to determine content displayed to users, based on engagement signals and behavior. - **Reach:** Total number of unique users who view a piece of content. - **Impressions:** Total number of times content is displayed to users, including multiple views by the same user. - **Brand Awareness:** Degree to which consumers recognize and recall a brand. - **Dark Social:** Social sharing that happens in private, untrackable channels (like direct messages, WhatsApp, or Slack) rather than on public feeds. - **Impressions vs. Reach:** *Impressions* measure the total number of times a piece of content is displayed on a screen. *Reach* measures the total number of *unique individuals* who saw it. - **Organic Reach:** The number of unique individuals who see your content naturally in their feeds, without any paid distribution or advertising budget boosting it. --- ### Social Media Strategy​​ - **Social Proof:** Demonstrating credibility and building trust through authentic reviews, testimonials, and endorsements. - **Community Engagement:** Actively interacting with followers and fans to build deeper relationships and foster a loyal community around a brand or content. - **Call-to-Action (CTA):** A prompt encouraging users to perform a specific action, such as visiting a website, subscribing, or purchasing. - **Cross-Platform Marketing:** Coordinated marketing strategies executed across multiple digital platforms to maximize reach and consistency. - **A/B Testing:** Distributing two slightly different versions of a piece of content (e.g., changing the video hook or the call-to-action) to determine which version performs better with the audience. - **Community Management:** The ongoing process of building and nurturing relationships with an online audience through active engagement, replying to comments, and moderating discussions. - **Content Calendar:** A centralized schedule used by marketing teams to plan, organize, and track exactly when and where specific social media content will be published. - **Omnichannel Marketing:** Creating a seamless, integrated brand presence across multiple social media platforms, ensuring the core message adapts naturally to each specific channel’s format. --- ### Content Creation​ - **Short-Form Video:** Videos typically ranging from a few seconds up to a few minutes, popular on platforms like TikTok, Instagram Reels, and YouTube Shorts. - **Reels:** Short, engaging video clips popularized by platforms like Instagram and TikTok, used for quick storytelling and brand promotion. The fuel for Doom scrolling. - **Trends & Challenges:** Popular themes or actions on social media incentivizing user participation and creativity, which brands leverage. - **Storytelling:** Crafting content conveying a narrative or message to engage audiences emotionally and memorably. - **Branded Content:** Content produced or sponsored by a brand designed to build brand affinity without overtly advertising products. - **Sponsored Content:** Content created through partnerships where creators or publishers promote products or services for compensation. - **B-Roll:** Supplemental or alternative footage intercut with the main shot. It is used to provide visual context, demonstrate a product in action, or keep the viewer visually engaged. - **Call to Action (CTA):** A clear, direct instruction within the content telling the audience exactly what to do next (e.g., “Click the link in bio,” “Submit your video below”). - **Hook:** The critical first 1 to 3 seconds of a video designed to immediately capture attention and stop the user from scrolling past. - **Storyboard:** A scene-by-scene visual outline used to plan a video’s narrative flow and shot list before the actual filming begins. - **Trending Audio:** Viral music tracks or soundbites utilized on platforms like TikTok and Instagram Reels to increase the likelihood of the algorithm pushing the content to a wider audience. --- ### Production Workflow​ - **Pre-Production** (Storyboarding, Scriptwriting, Shot Lists) Pre-production is the planning phase where the foundation of a project is laid out. - **Storyboarding** involves creating visual representations of scenes, shot by shot, to visualize composition, camera angles, and timing. It helps communicate the director’s vision and plan the sequence of shots. - **Scriptwriting** is the process of writing the screenplay, including dialogue, scene descriptions, and action cues. A well-crafted script guides the entire production process. - **Shot Lists** are detailed inventories of each shot required for the project, specifying camera angles, movements, and timing. They serve as a blueprint for the shooting day, ensuring efficiency and completeness. - **Production** (Cameras, Microphones, Set Design, Lighting) Production is the phase where the actual capturing of media occurs. - **Cameras** are used to record visual content, with choices ranging from DSLRs to high-end cinema cameras, depending on quality requirements. Camera settings like resolution, frame rate, and lens selection impact the final look. - **Microphones** capture audio, with options including shotgun mics, lavaliers, and boom microphones, each suited for different environments and sound sources. Good audio quality is crucial for professional results. - **Set Design** involves creating physical or virtual environments where scenes are shot, including props, backgrounds, and scenery that support storytelling. - **Lighting** sets the mood, highlights subjects, and ensures proper exposure. Techniques include key lighting, fill lighting, and backlighting, with tools like softboxes, LEDs, and reflectors. This phase requires coordination of technical equipment and creative vision to produce high-quality raw footage and sound. - **Post-Production** (Editing, VFX, Color Grading, Mastering) Post-production is where the captured media is assembled and refined. - **Editing** involves cutting and arranging footage to tell the story cohesively, often using software like Adobe Premiere, Final Cut, or DaVinci Resolve. - **VFX (Visual Effects)** add or enhance elements that were not captured during filming, such as CGI, compositing, or digital enhancements. - **Color Grading** adjusts the color, contrast, and tone of the footage to achieve a consistent look or artistic style, often using specialized tools within editing software. - **Mastering** is the final step of exporting the finished project in the desired format, ensuring it meets technical specifications for distribution, whether for web, broadcast, or cinema. Post-production transforms raw footage into a polished, professional product aligned with the creative vision. --- ### Codecs & Compression​ Codecs are short for **compressor-decompressor** or **coder-decoder** and they are critical part of any digital media. Without compression most media files would be huge and make current Web practically impossible. The challenge is to balance **compression** and **quality** in a way that’s efficient, fast, and visually acceptable. Codecs are a set of complex mathematical algorithms, that compress a media file to a manageable size and they are everywhere. They can be lossless or lossy. An uncompressed 24-bit 1920×1080 image, like BMP, is ~6MB (1920 × 1080 × 3 = 6,220,800 bytes ≈ 5.93 MB). That same image compressed using JPEG can be as little as 200KB, that’s 30X reduction, depending on quality and complexity of the image. This is down side of most compression algorithms – reduced quality, which – depending on the complexity of the image – can create compression artifacts. They can be hardware(GPUs or other embedded processor) or software(CPU) accelerated. - **Hardware Acceleration**: Hardware acceleration uses GPUs or specialized processors to handle encoding and decoding media files, offloading these tasks from the main CPU. This allows the CPU to manage other tasks efficiently. GPUs excel at parallel processing, crucial for video compression and decompression, enabling smoother playback and faster processing of high-definition video. Hardware acceleration is preferred for high-performance tasks. - **Software Acceleration**: Software acceleration uses CPUs for encoding and decoding videos, offering flexibility and optimization through multithreading and advanced algorithms. A well-optimized codec can efficiently use a CPU’s architecture. Modern devices often have dedicated video processing units in GPUs, similar to dedicated video chips for CPUs. Software acceleration is viable for devices with limited hardware resources or cost constraints, leveraging modern hardware capabilities. --- ### Audio/Video Codecs​ - **H.264 (AVC)**: The most widely used video codec in the world today, H.264, also known as Advanced Video Coding (AVC), has become the standard for a vast array of digital video applications. Its popularity stems from its ability to deliver high-quality video at relatively low bitrates, making it ideal for streaming services such as YouTube, Netflix, and various live broadcasting platforms. - **H.265 (HEVC)**: Successor to H.264. Offers ~50% better compression at the same quality, but needs more compute power. Great for 4K and HDR, but not as universally supported. - **ProRes**: Apple’s intermediate codec. High quality, designed for editing. Very lightly compressed. Huge files, but fast playback and less taxing on editing software. - **VP9**: Open-source alternative to H.265 by Google. Used on YouTube. Good quality and compression, especially for web. - **AV1**: Modern, open-source, royalty-free codec. Excellent compression, better than H.265. Not yet fully adopted due to high encoding complexity. - **AAC (Advanced Audio Coding)**: AAC is a modern audio compression format that succeeds MP3, offering better sound quality at the same bitrate. A 128 kbps AAC file sounds clearer than an MP3 due to efficient encoding and improved frequency handling. It’s widely used in streaming services like Apple Music and Spotify, and in mobile devices, thanks to its broad compatibility and efficient storage. - **MP3**: Known for revolutionizing digital music in the late 1990s, MP3 uses lossy compression to reduce file sizes, ideal for portable players. However, it sacrifices audio fidelity, leading to artifacts at lower bitrates. While still supported, newer codecs offer better quality at similar sizes, making MP3 outdated in quality-per-bitrate. - **FLAC (Free Lossless Audio Codec)**: FLAC compresses audio without quality loss, retaining every bit of the original recording. It’s favored by audiophiles for archiving and high-fidelity playback, offering perfect sound reproduction at about half the size of uncompressed audio. Many music stores now offer FLAC for the best audio experience. - **Opus**: An open-source codec designed for versatility, Opus excels in real-time communication like Zoom and Discord due to low-latency and adaptive bitrate. It handles everything from speech to full-band stereo music, making it ideal for modern communication and streaming. - **WAV (Pulse-Code Modulation)**: PCM represents analog audio in digital form, capturing uncompressed audio with unmatched fidelity. Used in WAV and AIFF files, PCM is a staple in studios for editing and mastering due to its large file size and pure sound quality, though impractical for everyday use. --- ### Quality - **Lossless**: Every bit of data is preserved, ensuring that the original file can be perfectly reconstructed from the compressed version. This type of compression is ideal for situations where maintaining the integrity of the data is crucial, such as in professional production environments, detailed editing processes, and long-term archiving. For example, formats like FLAC for audio and PNG for images are popular choices because they retain all the original information, making them suitable for high-quality applications where no loss of detail is acceptable. - **Lossy**: This method discards data that is deemed imperceptible to the human senses, based on sophisticated models of human perception. By removing these less noticeable elements, lossy compression achieves significantly smaller file sizes, making it highly efficient for delivery over the internet or for storage where space is limited. However, because some data is permanently removed, lossy formats like MP3 for audio and JPEG for images are not suitable for re-editing or situations where the highest fidelity is required. They are best used in scenarios where convenience and speed are prioritized over perfect accuracy, such as streaming music or sharing photos online. - **Subjective Quality**: Human perception. This is about whether it *looks or sounds good*. An editor may spot, banding, or aliasing. - **Objective Quality**: Measurable using algorithms like **PSNR** (Peak Signal-to-Noise Ratio), **SSIM** (Structural Similarity Index), or **VMAF** (Video Multimethod Assessment Fusion). Nvidia has free **ICAT**(Image Comparison Tool). These are used to compare original vs. compressed versions and give a numerical score. - **Trade-offs**: Higher compression lowers bitrate, which saves storage or bandwidth, but can introduce **artifacts** that lower perceived quality. --- ### Visual Effects (VFX)​ - **Keying & Rotoscoping**: Techniques used to isolate elements from a background. Keying involves removing a color (like green or blue screen), while rotoscoping is manually tracing over footage, frame by frame, to create a matte. - **Tracking & Matchmoving**: Tracking involves following the motion of objects in a scene to apply effects or integrate 3D elements. Matchmoving aligns CGI with live-action footage, ensuring seamless integration. - **Particles, Fluids, Smoke**: Simulations that create realistic effects like explosions, water, and smoke. These require complex calculations to mimic natural behavior. - **Green/Blue Screen**: Using chroma keying to replace a solid color background with another image or video, commonly used in weather forecasts and films. - **Compositing Layers & Nodes**: Combining multiple visual elements into a single image. Layer-based compositing stacks elements, while node-based compositing uses a flowchart of operations for more complex effects. ### Resolution & Display​ - **Resolution**: Refers to the number of pixels in an image or display. Common resolutions include 1080p (1920×1080 pixels) and 4K (3840×2160 pixels). Higher resolutions provide sharper images but result in larger file sizes. - **Aspect Ratios**: The proportional relationship between width and height of a display or image. Common aspect ratios include 16:9 (widescreen), 4:3 (traditional TV), and 21:9 (ultra-wide) and 9:16 vertical frame shot on phones (Reels, Shorts). Mismatched aspect ratios can cause black bars on the screen. - **Pixel Aspect Ratio**: The shape of individual pixels. Mismatches with the display aspect ratio can lead to image stretching or distortion. - **Frame Rates**: The number of frames displayed per second. Standard frame rates include 24 fps (cinematic), 30 fps (common for TV), and 60 fps or higher (ultra-smooth for gaming and sports). - **Refresh Rate**: How often a display updates per second, measured in Hertz (Hz). Can also be understood as how many new frames in can be drawn on the screen. Most screens meant for content consumption of all sizes refresh at least at 60 Hz. Newer ones do 120. More games and UI - **HDR vs. SDR**: HDR (High Dynamic Range) offers greater contrast and color richness compared to SDR (Standard Dynamic Range), enhancing visual quality. This means darker blacks and brighter whites. To view HDR content first you need a screen that supports and HDR color mastered video, encoded by codec that supports HDR like H265. --- ### File formats - **Video** - **.mp4**: Based on the MPEG-4 Part 14 standard introduced in 2001, the .mp4 format has become the most widely supported video container format across various platforms and devices. It typically employs H.264 or H.265 codecs, which are known for their efficient compression and high-quality output. This format supports not only video and audio but also subtitles and metadata, making it incredibly versatile. Its popularity surged with the advent of YouTube, which adopted it as a standard due to its compatibility with web streaming and mobile devices. Additionally, the format’s ability to maintain quality while reducing file size has made it a favorite for online content creators and consumers alike. - **.mov**: Developed by Apple for its QuickTime software in the early 1990s, .mov files have long been a staple in the realm of professional video editing. This format is particularly favored for its support of high-quality codecs such as ProRes, which are essential for maintaining the integrity of video during the editing process. The .mov format’s ability to handle high-resolution video and extensive metadata makes it a preferred choice for filmmakers and video professionals who require precision and quality in their work. - **.mkv**: The Matroska format is an open-source and highly flexible video container that supports multiple audio, video, and subtitle tracks within a single file. This flexibility makes it the go-to format for high-quality rips and archiving, supports a wide range of codecs and data streams. The open-source nature of Matroska has also led to widespread adoption among enthusiasts who value customization and control over their media files. - **.avi**: Microsoft’s Audio Video Interleave was one of the first multimedia container formats to gain widespread use. Although it is less efficient than modern formats in terms of compression and file size, .avi remains in use for legacy reasons. Many older systems and software still rely on this format, and it is often used when compatibility with older hardware is a priority. - **Image** - **.jpg**: The Joint Photographic Experts Group format, introduced in 1992, revolutionized digital photography with its lossy compression technique. This format became synonym for an image and used everywhere, from web use to consumer cameras due to its ability to significantly reduce file size while maintaining acceptable image quality. The .jpg format’s widespread adoption has made it the standard for sharing and storing digital images, particularly in environments where storage space and bandwidth are limited. - **.png**: Originally designed as a replacement for the GIF format, PNG supports lossless compression and transparency, making it ideal for graphics and web use. The ability to handle transparent backgrounds without quality loss has made PNG a favorite for web designers and graphic artists who require precise control over image presentation. - **.tiff**: Dating back to the 1980s, the TIFF format is known for its flexibility and high-quality output, making it a staple in publishing, scanning, and archiving. Its ability to store images with a high degree of detail and color accuracy has made it the preferred choice for professionals in fields where image quality is paramount, such as photography and print media. - **.webp**: Developed by Google in 2010, WebP offers superior compression for web images, supporting both lossy and lossless modes. This format is designed to reduce file size without sacrificing image quality, making it ideal for web developers looking to optimize website performance and load times. - **.svg**: Scalable Vector Graphics is an XML-based format that allows for infinite scalability without quality loss. This makes it perfect for logos, icons, and user interface elements that need to be displayed at various sizes without degradation. The text-based nature of SVG also allows for easy manipulation and styling through CSS. - **.heic**: The High Efficiency Image Container, based on the High Efficiency Video Coding (HEVC) standard, is used by Apple devices for the efficient storage of high-quality photos. This format allows for reduced file sizes while maintaining image quality, making it ideal for users who need to store large numbers of photos on their devices without consuming excessive storage space. - **Audio** - **.mp3**: The MP3 format, changed the music industry forever with its lossy compression technique. This format enabled the digital music revolution by allowing music files to be easily shared and stored on devices with limited storage capacity. The rise of platforms like Napster, along with the popularity of iPods and streaming services, can be attributed to the widespread adoption of the MP3 format. - **.wav**: Developed by Microsoft and IBM, the WAV format stores uncompressed audio, making it a staple in professional audio production. Its ability to capture audio in its purest form without any loss of data. - **Fonts** - **.ttf**: TrueType Font, developed by Apple in the late 1980s, became a digital font standard due to its high-quality rendering and scalability. Designed for sharp text on various screens, it is ideal for desktop publishing and on-screen display. TrueType fonts use hinting to maintain legibility at small sizes. Widely adopted across Windows and macOS, they are versatile and compatible, supporting many styles like bold and italic. TrueType marked a milestone in digital typography, offering precision and aesthetic appeal. - **.otf**: OpenType Font, developed by Microsoft and Adobe, offers advanced typographic features enhancing text’s visual appeal and readability. It supports extensive character sets, ligatures, and complex scripts, ideal for professional typesetting and branding. OpenType is popular in desktop publishing and digital media, providing designers control over typography for expressive layouts. Designers can use .otf features for unique touches in logos or headlines. - **.woff**: Web Open Font Format is optimized for web use, allowing custom fonts to be embedded in web pages. Lightweight for fast loading, WOFF supports compression and metadata for efficient browser handling. It ensures consistent branding and typography across devices and browsers. - **Vector** - **.ai**: Adobe Illustrator’s proprietary format, the industry standard for vector design. - **.eps**: Encapsulated PostScript, developed by Adobe, is widely used in print. - **.svg**: See above; also used for interactive and animated graphics on the web. - **.pdf**: Portable Document Format supports both vector and raster graphics and is the global standard for document exchange. - **3D** - \***\*.obj**: Wavefront OBJ (1989) is a simple, open format for 3D geometry, supported by nearly all 3D software. - **.gltf**: GL Transmission Format (2015) is designed for efficient delivery and rendering of 3D models on the web. - **.blend**: Blender’s native format, storing complete scenes, models, animations, and more. - **.fbx**: Autodesk’s FBX (1996) is the standard for exchanging animated 3D scenes between applications. - **Subtitles/Metadata** - **.srt**: SubRip Text, the simplest subtitle format, just text and timecodes. - **.vtt**: WebVTT, designed for HTML5 video, supports styling and metadata. --- ### Compression Artifacts​ When evaluating compressed media, **quality** is not just about clarity—it’s about how **close it appears to the original**, and how **natural** it feels to a human viewer. - **Blocking**: Square patterns in flat areas (common in JPEG, H.264). - **Banding**: Visible steps in gradients due to bit-depth loss. - **Mosquito noise**: Haloing around sharp edges. - **Audio artifacts**: Warbling, metallic echoes, muffled transients in compressed audio. --- --- ### [About Us](https://brandlens.io/about/) **Published:** March 28, 2025 **Author:** admin **Content:** # We are the Future of all UGC Video BrandLens is a video technology platform built to revolutionize how organizations collect and co-create UGC (user-generated content) with their audiences. Whether you’re a brand, agency, or institution, BrandLens lets you launch engaging, on-template video experiences—no apps or editing skills required. Participants scan a link or QR code, follow on-screen instructions, and instantly submit branded videos through our intuitive browser-based interface. From customer testimonials to social media challenges and fan stories, BrandLens unlocks the full potential of UGC with guided, on-brand content creation. With AI voiceovers, interactive camera overlays, and a powerful timeline editor, we make it effortless to produce high-quality, human-driven video content at scale. 50 Years Experience ![](https://brandlens.io/wp-content/uploads/2025/04/Device-Macbook-Air-1.png "Device - Macbook Air (1) - BrandLens - BrandLens") [ Watch Our Demo ](#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjQ5MDkiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D) ### Trusted by Forward-Thinking Teams Worldwide ![Logo=2, Color=Dark](https://brandlens.io/wp-content/uploads/2025/04/Logo2-ColorDark-1.svg) ![Logo=1, Color=Dark](https://brandlens.io/wp-content/uploads/2025/04/Logo1-ColorDark-2.svg) ![Logo=2, Color=Dark](https://brandlens.io/wp-content/uploads/2025/04/Logo2-ColorDark-3.svg) ![Logo=1, Color=Dark](https://brandlens.io/wp-content/uploads/2025/04/Logo1-ColorDark-1.svg) ![Logo=2, Color=Dark](https://brandlens.io/wp-content/uploads/2025/04/Logo2-ColorDark-2.svg) ![Logo=1, Color=Dark](https://brandlens.io/wp-content/uploads/2025/04/Logo1-ColorDark.svg) ![Logo=2, Color=Dark](https://brandlens.io/wp-content/uploads/2025/04/Logo2-ColorDark.svg) ## The Humans Behind the Lens: Meet the BrandLens Team Our team is a blend of creative minds, engineers, and strategists who believe video is the most powerful way to build connections. We’re obsessed with helping organizations turn audiences into collaborators through video, bringing storytelling, tech, and simplicity together in one seamless experience. Our shared goal drives every line of code, feature, and update: to simplify UGC creation for brands while making the experience fun and rewarding for users. We move fast, listen closely, and build boldly—so you can deliver stories that feel real, relevant, and ready to share. [![Vahag Karayan](https://brandlens.io/wp-content/uploads/2025/04/er-1.jpg) Vahag Karayan Co-founder & CEO](https://www.linkedin.com/in/vahag/) [![Gugo Martikyan](https://brandlens.io/wp-content/uploads/2025/04/image.jpg) Gugo Martikyan Co-founder & CTO](https://www.linkedin.com/in/gugo/) ![Beverly Jackson](https://brandlens.io/wp-content/uploads/2025/04/er-1-1.jpg) Beverly Jackson Advisor, VP Global Brand & Consumer Marketing - Twitter ![Robert Rose](https://brandlens.io/wp-content/uploads/2025/04/Robert-Rose-1.png) Robert Rose Advisor, CSO - Content Marketing Institute ![Darren Seidel](https://brandlens.io/wp-content/uploads/2025/04/Darren-Seidel-2-1.png) Darren Seidel Advisor, CFO / COO - Entertainment Partners FAQ ### Frequently Asked Questions #### What exactly is BrandLens? BrandLens is a powerful video platform designed for organizations to easily collect and co-create authentic video content from their communities, customers, employees, and fans without needing to download an app. #### How does BrandLens work? Organizations create branded video campaigns using our web-based platform, then distribute simple links or QR codes. Participants use these links to effortlessly record guided videos with on-screen prompts, instructions, and brand elements directly from their phones or computers. #### Do participants need to download an app? Nope! BrandLens is fully web-based, allowing participants to shoot and submit videos instantly using only their browser. #### What kinds of videos can BrandLens help create? Everything from testimonials, reviews, and user-generated content to creative activations like karaoke challenges, reaction videos, event highlights, employee stories, and more. #### How quickly can a BrandLens campaign be launched? A campaign can be up and running in minutes—just set your templates, define instructions, and share your campaign’s link or QR code with your audience. #### Can BrandLens integrate with my existing platforms or websites? Absolutely! BrandLens easily integrates with websites, landing pages, social media, and existing marketing or CRM platforms, making your video collection seamless. #### How is participant content managed and rights secured? Participants explicitly grant content rights upon submission. All videos are securely stored and organized in your dedicated BrandLens library, ready for review, management, and immediate use. #### Can I customize the camera interface and participant instructions? Fully customizable! Our unique, highly customizable camera interface lets you add overlays, on-screen text, voice prompts, video guides, and detailed instructions to ensure participants create precisely the content you need. #### Is BrandLens suitable for small businesses or only large enterprises? BrandLens scales easily, making it perfect for small businesses, large enterprises, marketing agencies, and even individual creators looking to streamline their video co-creation efforts. #### Does BrandLens provide analytics or insights? Yes. BrandLens includes built-in analytics, giving you real-time data on video submissions, engagement metrics, participant locations, and content performance. #### Can BrandLens handle large-scale video collection campaigns? Definitely! Our platform is specifically built to manage campaigns that involve thousands or even millions of participants, ensuring reliable, scalable, and secure video collection. #### How is BrandLens priced? BrandLens offers flexible pricing with tiers suitable for single campaigns, ongoing evergreen use, or annual plans for agencies. Pricing is transparent, predictable, and tailored to the scale and needs of your organization. ## Turn Engagement into Action. Bring Your Brand Story to Life with Your Community. [ See BrandLens in Action ](https://blens.io/QIvXAo) --- ### [Consumer packaged goods](https://brandlens.io/solutions/consumer-packaged-goods/) **Published:** April 29, 2025 **Author:** admin **Content:** # Turn Real Customer Moments into Powerful CPG Brand Stories Easily collect user-generated content (UGC) to build trust, drive engagement, and increase sales for your consumer packaged goods (CPG). See the authentic customer voices driving your brand story. [ Start Your Free Trial ](#) ## Advantages CPG Brands Get When Choosing BrandLens ### Build social proof with authentic customer voices Collect genuine consumer stories and product experiences at scale. ### Launch Faster with App-Free QR Code Video Capture Deploy campaigns swiftly without app downloads—scan, shoot, submit. ### Drive Brand Affinity by Showcasing Real Product Use Highlight relatable product experiences to deepen consumer trust and connection. ## Popular Use Cases for CPG ![](https://brandlens.io/wp-content/uploads/2025/04/b2577c09542534ac6dfa295073a0e5daeefcd30d-819x1024.png "b2577c09542534ac6dfa295073a0e5daeefcd30d - BrandLens - BrandLens") ### Authentic Product Unboxing Videos Capture authentic first impressions from loyal customers or influencers. ### Packaging-Driven Engagement Transform every box into an interactive video experience. ### Relatable Real-Life Product Usage Showcase how customers use your consumer packaged goods in everyday life. ### Trust-Building Testimonials & Reviews Gather powerful video reviews about product quality and customer satisfaction. ### Engaging Retail & In-Store Moments Highlight positive customer interactions within retail environments, driving in-store traffic. ### High-Impact Campaign Launch UGC Fuel new product launches and seasonal campaigns with authentic user-generated video content. ## Key Platform Features For CPG Marketing ### Easy Audience Participation Instant, app-free video submissions directly from your product packaging, emails, or SMS. ### Brand-Guided Content On-screen prompts and templates ensure high-quality, on-brand UGC. ### Smart UGC Management Automate video organization with AI and rights management for seamless campaign scaling. ### Real-World Impact of BrandLens [ ![](https://brandlens.io/wp-content/uploads/2025/04/hershey-832x1024.png "hershey - BrandLens - BrandLens") ](https://brandlens.io/case-study/hersheys-kisses-with-personalized-videos/) - April 15, 2025 Category: - Activation, Engagement #### [Hershey’s kisses with personalized videos from buyers](https://brandlens.io/case-study/hersheys-kisses-with-personalized-videos/) - ![Picture of Vahag Karayan](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025-150x150.jpeg) Vahag Karayan [ ![](https://brandlens.io/wp-content/uploads/2025/04/mr_tortilla2-1024x1024.png "mr_tortilla2 - BrandLens - BrandLens") ](https://brandlens.io/case-study/the-sound-of-engagement-mr-tortillas-social-media-campaign/) - April 13, 2025 Category: - Activation #### [The Sound of Engagement: Mr. Tortilla’s Social Media Campaign](https://brandlens.io/case-study/the-sound-of-engagement-mr-tortillas-social-media-campaign/) - ![Picture of Vahag Karayan](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025-150x150.jpeg) Vahag Karayan [ View More Articles ](https://brandlens.io/case-studies/) ###### Customer reviews on Google [ Leave a Review ](https://search.google.com/local/reviews?placeid=ChIJDZAfWkq_woARahBbM08glU8) [ Leave a Review ](https://search.google.com/local/reviews?placeid=ChIJDZAfWkq_woARahBbM08glU8) ## Start Building Trust with Real Customer Videos Today [ Request a Demo ](https://go.brandlens.io/meetings/vahag/demo?_gl=1*5126vt*_ga*MTUyNzE0NTU4NC4xNzQyOTc1ODk3*_ga_CQ39ZK8T1J*MTc0NDAyMzEwMi4zLjAuMTc0NDAyMzEwNC4wLjAuMA..&uuid=bda8e36c-7198-446b-b5bb-148c3fc9ce6d) FAQ ### CPG Marketing & Activation FAQ #### How does this lower the "friction-to-participation" for on-the-go consumers? In the CPG world, every extra step is a drop-off point. BrandLens utilizes **app-free, browser-based capture**. By placing QR codes on primary or secondary packaging, you activate consumers at the **“First Moment of Truth” (FMOT)**—the second they interact with the product—without requiring them to download a third-party app. #### Can we deploy this at the SKU level for targeted campaigns? Yes. You can generate unique capture links or QR codes for specific **SKUs or product lines**. This allows you to segment your UGC (User-Generated Content) by flavor, scent, or size, ensuring the social proof on your **Product Detail Pages (PDPs)** is hyper-relevant to what the shopper is currently viewing. #### How does this support an Omnichannel "Store-to-Digital" strategy? BrandLens bridges the gap between the retail shelf and your digital ecosystem. By integrating capture points on **shelf-talkers or in-store displays**, you can capture “in-the-wild” shopper testimonials. These authentic clips can then be repurposed as high-ROAS (Return on Ad Spend) creative for your paid social channels or Amazon Brand Store. #### What is the process for securing Digital Rights Management (DRM)? Brand safety and legal compliance are non-negotiable for Tier-1 CPG brands. The platform includes an **automated rights-clearance workflow**. When a consumer submits a video, they agree to your specific terms of use upfront, giving your legal team peace of mind and your creative team a library of “ready-to-deploy” assets. #### How does BrandLens impact "Cart Abandonment" and "Conversion Lift"? By embedding authentic customer stories directly into the **PDP or checkout flow**, you provide the “social validation” needed to reduce purchase hesitation. For CPG brands, this typically manifests as a measurable lift in conversion rates and a decrease in bounce rates, as shoppers spend more time engaging with peer reviews rather than static imagery. #### Can we use this to collect first-party data for our CRM? Absolutely. Every video submission is a lead-generation opportunity. You can configure the capture flow to collect **first-party data** (emails, social handles, or survey responses), allowing you to move “anonymous” retail shoppers into your owned CRM for retargeting and loyalty loops. #### How much "Technical Overhead" is required from our e-comm team? The solution is designed for **no-code implementation**. Whether you are running on Shopify, BigCommerce, or a headless environment, [BrandLens](https://brandlens.io/features/) integrates via simple embed scripts or direct links, meaning your brand team can launch a campaign without waiting for a 3-month dev sprint. --- ### [Museums & Entertainment Centers](https://brandlens.io/solutions/museums/) **Published:** May 6, 2025 **Author:** admin **Content:** # Turn Visitors Into Storytellers Transform passive observation into interactive storytelling. Using QR-based exhibit templates, visitors create shareable, museum-branded video memories in seconds without downloading an app or creating an account. [ Create Your First Template ](#) ## Advantages Museums Get with BrandLens ### Turn Visitors Into Storytellers Give visitors a meaningful video memory while turning them into powerful distribution channels for your museum. ### Total Message Control Never lose accuracy. Every visitor video is securely wrapped in your specific message, branding, facts, and curated narration. ### Better Than Audio Guides & UGC Move beyond passive listening and random selfies. Create structured, high-reach content for marketing and donor campaigns. ## Popular Use Case For Museums ![Visitor records a guided museum video on her phone in front of artwork using a QR based BrandLens experience.](https://brandlens.io/wp-content/uploads/2026/06/Girl-in-the-Museum-BrandLens-Use-Case-768x1024.jpeg "Museum Visitor Guided Video Experience - BrandLens - BrandLens") 01 ### Museum places a QR code near an artwork or exhibit 02 ### Visitor scans it, and the browser camera opens instantly 03 ### The museum controls the narrative, pre-loading the camera with their own audio, text, and branding to tell the artifact's story 04 ### The visitor easily records their 20 to 40 second video 05 ### The result is a shareable, museum-branded video memory 06 ### The museum automatically collects rights-cleared content for marketing. These are not just reaction videos—they’re mini explainers, reflections, and emotional takeaways that resonate on social platforms. And because they’re silent on the visitor’s end, they’re museum-friendly and polished by design. ## Key Features for Museums ### App-Free Video Creation Visitors record instantly via QR. Zero friction, no app downloads, no account creation, and no clunky upload process. ### On-Exhibit Storytelling Controls Pre-build the camera for specific exhibits. You dictate the facts, logos, and audio overlays the visitor uses. ### Automatic Rights & Storage Auto-collect rights-cleared visitor content in your library, ready to be deployed for marketing, tourism, and education. ### Real-World Impact of BrandLens [ ![](https://brandlens.io/wp-content/uploads/2025/07/cashperclip-1024x859.jpg "cashperclip - BrandLens - BrandLens") ](https://brandlens.io/case-study/how-cashperclip-com-uses-brandlens-to-power-its-stock-video-campaigns/) - July 23, 2025 Category: - Activation #### [How CashPerClip.com Uses BrandLens to Power Its Stock Video Campaigns](https://brandlens.io/case-study/how-cashperclip-com-uses-brandlens-to-power-its-stock-video-campaigns/) - ![Picture of Vahagn Khachikyan](https://secure.gravatar.com/avatar/68395e8cd4426373630f53e740ea64e1381d54b22e3084b49597a42e3182ffdb?s=96&d=mm&r=g) Vahagn Khachikyan [ ![](https://brandlens.io/wp-content/uploads/2025/05/unicef-1024x859.png "UNICEF and BrandLens Share Real Breastfeeding Stories - BrandLens - BrandLens") ](https://brandlens.io/case-study/unicef-and-brandlens-share-real-breastfeeding-stories/) - May 26, 2025 Category: - Activation, Engagement #### [UNICEF and BrandLens Share Real Breastfeeding Stories](https://brandlens.io/case-study/unicef-and-brandlens-share-real-breastfeeding-stories/) - ![Picture of Vahagn Khachikyan](https://secure.gravatar.com/avatar/68395e8cd4426373630f53e740ea64e1381d54b22e3084b49597a42e3182ffdb?s=96&d=mm&r=g) Vahagn Khachikyan [ ![](https://brandlens.io/wp-content/uploads/2025/04/hershey-832x1024.png "hershey - BrandLens - BrandLens") ](https://brandlens.io/case-study/hersheys-kisses-with-personalized-videos/) - April 15, 2025 Category: - Activation, Engagement #### [Hershey’s kisses with personalized videos from buyers](https://brandlens.io/case-study/hersheys-kisses-with-personalized-videos/) - ![Picture of Vahag Karayan](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025-150x150.jpeg) Vahag Karayan [ View More Articles ](https://brandlens.io/case-studies/) ###### Customer reviews on Google [ Leave a Review ](https://search.google.com/local/reviews?placeid=ChIJDZAfWkq_woARahBbM08glU8) [ Leave a Review ](https://search.google.com/local/reviews?placeid=ChIJDZAfWkq_woARahBbM08glU8) ## Empower Your Audience to Share your Story [ Request a Demo ](https://go.brandlens.io/meetings/vahag/demo?_gl=1*5126vt*_ga*MTUyNzE0NTU4NC4xNzQyOTc1ODk3*_ga_CQ39ZK8T1J*MTc0NDAyMzEwMi4zLjAuMTc0NDAyMzEwNC4wLjAuMA..&uuid=bda8e36c-7198-446b-b5bb-148c3fc9ce6d) --- ### [Gifting, Cards & Flowers](https://brandlens.io/solutions/gifting-cards-flowers/) **Published:** May 1, 2025 **Author:** admin **Content:** # Make Every Gift Unforgetable with Personal Videos Attach heartfelt, personalized videos that turn your gifting, cards, and flowers into unforgettable moments. BrandLens is your partner in creating emotional connections at scale. [ Sign up Now ](https://share.hsforms.com/1OQmFj7aKQFSqkMfEGjngXwcbk3f) ## Advantages of Gifting, Cards & Flower Brands Get with BrandLens ### Effortless Personalization at Scale Quickly add video personalization to gifts, cards, and floral deliveries. ### Increase Emotional Value & Repeat Orders Deepen customer loyalty by creating meaningful, memorable gifting experiences. ### Simple Implementation, No Apps Needed Instantly launch video-driven gifting campaigns without downloads or technical hassle." ## How Personalized Gifting Works [ ![UI for sending a video card: gradient rounded panel with 'View Video Card' and a pink 'Your video card' button; below, an 'Add a video to your gift!' section with 12 floral greeting-card thumbnails arranged in a grid.](https://brandlens.io/wp-content/uploads/2026/05/BrandLens-Personalized-Gifting-Large.jpeg "BrandLens personalized video gifting solution - BrandLens - BrandLens") ](https://go.brandlens.io/gifting-tryit) **Create your own gifting templates with your branding** ### Personalized Gift Messaging Let customers attach heartfelt videos to gifts, elevating emotional value and enhancing the recipient experience. ### Monetizing Every Gift Registry Purchase Upsell enabling attaching a meaningful personalized video to every wedding, baby, or birthday registry purchase ### Interactive Flower Deliveries Transform floral arrangements into personalized stories with QR-powered video messages from senders. ### Evergreen Gifting Campaigns Include QR codes with every shipped product or card, enabling continuous engagement and UGC collection. ### Ready to Deploy Functionality is available out of box. No coding, configuration or apps needed. Create your own templates and get started. [ Try sample experience ](https://go.brandlens.io/gifting-tryit) ## Key Features for Gifting, Cards & Flowers ### Instant, App-Free Participation Allow customers to effortlessly create videos with a simple click on a link or a scan of a QR code, no downloads or sign-ups required. ### Guided, On-Brand Video Creation Every card, flower, or gift can get its own video template for gifters to follow when creating videos. No coding! ### Automated Video Management Efficiently organize, moderate, and secure rights to your growing library of personalized gifting videos with AI-powered tools. ### Real-World Impact of BrandLens [ ![](https://brandlens.io/wp-content/uploads/2025/07/cashperclip-1024x859.jpg "cashperclip - BrandLens - BrandLens") ](https://brandlens.io/case-study/how-cashperclip-com-uses-brandlens-to-power-its-stock-video-campaigns/) - July 23, 2025 Category: - Activation #### [How CashPerClip.com Uses BrandLens to Power Its Stock Video Campaigns](https://brandlens.io/case-study/how-cashperclip-com-uses-brandlens-to-power-its-stock-video-campaigns/) - ![Picture of Vahagn Khachikyan](https://secure.gravatar.com/avatar/68395e8cd4426373630f53e740ea64e1381d54b22e3084b49597a42e3182ffdb?s=96&d=mm&r=g) Vahagn Khachikyan [ ![](https://brandlens.io/wp-content/uploads/2025/04/hershey-832x1024.png "hershey - BrandLens - BrandLens") ](https://brandlens.io/case-study/hersheys-kisses-with-personalized-videos/) - April 15, 2025 Category: - Activation, Engagement #### [Hershey’s kisses with personalized videos from buyers](https://brandlens.io/case-study/hersheys-kisses-with-personalized-videos/) - ![Picture of Vahag Karayan](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025-150x150.jpeg) Vahag Karayan [ View More Articles ](https://brandlens.io/case-studies/) ###### Customer reviews on Google [ Leave a Review ](https://search.google.com/local/reviews?placeid=ChIJDZAfWkq_woARahBbM08glU8) [ Leave a Review ](https://search.google.com/local/reviews?placeid=ChIJDZAfWkq_woARahBbM08glU8) ## Let Every Gift Tell a Story Through UGC [ Request a Demo ](https://go.brandlens.io/meetings/vahag/demo?_gl=1*5126vt*_ga*MTUyNzE0NTU4NC4xNzQyOTc1ODk3*_ga_CQ39ZK8T1J*MTc0NDAyMzEwMi4zLjAuMTc0NDAyMzEwNC4wLjAuMA..&uuid=bda8e36c-7198-446b-b5bb-148c3fc9ce6d) FAQ ### Frequently Asked Questions #### How can BrandLens add value to our gifting or flower delivery business? BrandLens turns every gift, bouquet, or card into an emotional storytelling experience. With QR-powered or link-based video messages, senders can record heartfelt videos that accompany their gifts; no apps required. n minutes, you add emotional value to every purchase, increase repeat orders, and create a more memorable gifting experience without adding operational complexity. #### Why should gifting or floral companies use personalized video messages? Because emotion drives loyalty. Adding video messages helps customers express feelings in ways text can’t. That emotional connection translates into repeat orders, word-of-mouth marketing, and stronger customer relationships. #### Can BrandLens provide on-camera help to create more compelling personal videos? Yes, each campaign has a separate video template. Each template can include video/image frames, branded assets, scenes, text, and an on-screen teleprompter to aid the purchaser in creating more compelling and heartfelt videos. #### How do we integrate BrandLens with our online store, POS, or floral delivery platform? Our technology can be integrated through QR codes and links, with no need for any development. Should you want to incorporate into your own technology platform, our APIs will do everything for you. #### How quickly can we launch? Time to value is in minutes. We have ready-made campaigns ready to go, which can be customized for your needs. For florists, we even have cards with QR codes ready to go. All you have to do is display them at the store. #### Can customers really record and attach videos without downloading an app? Yes! BrandLens works 100% in-browser. Customers scan a QR code or click a link to record their video instantly; no logins, downloads, or technical steps. It’s the easiest way to add video personalization at scale for online and in-store orders. #### Is the recipient’s video private, or can it be shared? The recorded video is private and only for the recipient. The recipient can download the video, which they can share. #### Can customers really record and attach videos without downloading an app? Yes! BrandLens works 100% in-browser. Customers scan a QR code or click a link to record their video instantly; no logins, downloads, or technical steps. It’s the easiest way to add video personalization at scale for online and in-store orders. #### How can gifting companies or florists monetize personalized video messages? You can easily offer video add-ons as a premium upsell during POS checkout, within your registry programs (weddings, anniversaries, birthdays, etc.) or at ecommerce checkout. Every attached video creates extra emotional value, transforming simple gifts into lasting memories while increasing average order value. #### What results can gifting brands expect with BrandLens gift personalization? Gifting brands using BrandLens see repeat purchases, increased average order value (AOV), stronger customer retention and higher sales. When gifts carry personal stories, they feel more meaningful and that emotional lift turns into repeat buyers and organic referrals. #### Can gifting companies use BrandLens to strengthen customer loyalty? Absolutely. When a customer’s gift helps someone cry, laugh, or remember, they’ll never forget who brought that experience. Those emotional touchpoints translate directly into return orders and long-term brand relationships. #### How can BrandLens help us stand out from competitors? Most flower and gifting brands compete on price or delivery speed. BrandLens gives you a new way to differentiate through emotional experience. When your gifts carry personal stories, your brand becomes part of your customers’ memories, not just their transactions. #### Can BrandLens support seasonal or campaign-based promotions? Yes. From Valentine’s Day “Love Moments” to Mother’s Day thank you Mom campaigns, you can run storytelling activations that connect emotion with brand visibility, creating shareable, heartfelt campaigns year-round. --- ### [Fut Card Video Templates](https://brandlens.io/templates/fut-card-video-templates/) **Published:** December 11, 2025 **Author:** Vahagn Khachikyan **Content:** ## Create Your Custom FIFA-Style FUT Card Video in Seconds Turn your football identity into a dynamic, animated player card. No editing skills required, 100% browser-based, and completely free. - **Pick Your Template:** Choose from 2026 World Cup teams (like Argentina) or classic FUT designs. - **Set Your Stats & Video:** Key in your fun stats and record your video, as everything is already done for you. - **Share & Go Viral:** Instantly generate your video card for TikTok, Instagram Reels, or X. ## World Cup fan video cards are here! Choose your team, create your video, and support your country! **Argentina fans, your FIFA World Cup 2026 video card is here!** **Create your video and send it to anyone** [ ![Argentina FIFA World Cup fan card for video template](https://brandlens.io/wp-content/uploads/2026/05/Argentina-World-Cup-fan-card-Large-576x1024.jpeg "Argentina World Cup fan card - BrandLens - BrandLens") ](https://blens.io/ZpsPXk) [ Create your Video ](https://blens.io/ZpsPXk) ## Click on your favorite FUT Card and create your video [ ](https://blens.io/nHdaUB) [ ](https://blens.io/PGLIED) [ ](https://blens.io/koGVEA) [ ](https://blens.io/iEJrAi) [ ](https://blens.io/KqXWRa) [ ](https://blens.io/qcoczd) --- ### [Plans](https://brandlens.io/pricing/) **Published:** March 26, 2025 **Author:** admin **Content:** # Simple Pricing That Scales With Your Needs ## Plans for occasional video collection to always-on campaigns Yearly Monthly Yearly Free Plan $0 FREE Test your first campaign [ Get Started ](https://share.hsforms.com/1KZwXVWg0R6arUn-nHaM0fAcbk3f) - Unlimited campaigns Up to 1 active campaign - Collect up to 100 seconds of video per month (5 videos @ 20 sec) - 1 shareable, embeddable gallery - Unlimited video tagging - Searching and filtering - HD video resolution (1280×720) - 1 team member - Email support Team Plan Most Popular $200 per month (Save **20%**) $2,400 /paid yearly For teams with typical video needs [ Get Started ](https://share.hsforms.com/1ZWOhgC60QE-QTq4rroYRDQcbk3f) - Unlimited campaigns Up to 5 active campaigns - Up to 5,000 seconds of video per month (~250 videos @ 20 sec) - 12 shareable, embeddable galleries - Unlimited video tagging - Searching and filtering - Full HD video resolution (1920×1028) - Custom CNAME (branded subdomain) - 5 team members - Priority email support Professional Plan $968 per month (Save **25%**) $11,610 /paid yearly For teams with considerable video content needs [ Get Started ](https://share.hsforms.com/1WuKAGOriRp6rW_t4NipSbgcbk3f) - Unlimited campaigns Up to 25 active campaigns - Up to 35,000 seconds of video per month (~1,750 videos @ 20 sec) - 25 shareable, embeddable galleries - Unlimited tagging + AI tagging - AI Moderation - Advanced searching and filtering with AI - Full HD video resolution (1920×1028) - Custom CNAME (branded subdomain) - 10 team members - Phone / Priority email support - Available Pro-Res/minimal compression Enterprise/Agency custom TBD /TBD Custom projects pricing available for agencies and Enterprises [ Contact Us ](https://brandlens.io/contact/) Monthly Free Plan $0 FREE Test your first campaign [ Get Started ](https://share.hsforms.com/1KZwXVWg0R6arUn-nHaM0fAcbk3f) - Unlimited campaigns Up to 1 active campaign - Collect up to 100 seconds of video per month (5 videos @ 20 sec) - 1 shareable, embeddable gallery - Unlimited video tagging - Searching and filtering - HD video resolution (1280×720) - 1 team member - Email support Team Plan Most Popular $2,400 paid yearly (save 20%) $249 /per month For teams with typical video needs [ Get Started ](https://share.hsforms.com/1r7gfl85QS3G2OySjvEmmSQcbk3f) - Unlimited campaigns Up to 5 active campaigns - Up to 5,000 seconds of video per month (~250 videos @ 20 sec) - 12 shareable, embeddable galleries - Unlimited video tagging - Searching and filtering - Full HD video resolution (1920×1028) - Custom CNAME (branded subdomain) - 5 team members - Priority email support Professional Plan $11,610 paid yearly (save 25%) $1290 /per month For teams with considerable video content needs [ Get Started ](https://share.hsforms.com/1hU6ye6YdRaicpLftyWFi5Acbk3f) - Unlimited campaigns Up to 25 active campaigns - Up to 35,000 seconds of video per month (~1750 videos @ 20 sec) - 25 shareable, embeddable galleries - Unlimited tagging + AI tagging - AI Moderation - Advanced searching and filtering with AI - Full HD video resolution (1920×1028) - Custom CNAME (branded subdomain) - 10 team members - Phone / Priority email support - Available Pro-Res/minimal compression Enterprise/Agency Custom TBD Custom projects pricing available for agencies and Enterprises [ Contact Us ](https://brandlens.io/contact/) ## Key Features Across All Plans ### Unlimited drafts or collaborations. ### High-quality video exports. ### Access to templates and stock libraries. ### Looking for something unique? [ Contact Us for Custom Pricing ](https://brandlens.io/contact/) ### What Our Customers Are Saying ###### Customer reviews on Google [ Leave a Review ](https://search.google.com/local/reviews?placeid=ChIJDZAfWkq_woARahBbM08glU8) [ Leave a Review ](https://search.google.com/local/reviews?placeid=ChIJDZAfWkq_woARahBbM08glU8) FAQ ### Frequently Asked Questions #### What is included in the free trial? Each plan offers a free 2-week trial where you can experience all core features of the platform, such as campaign setup, content collection, and UGC management. #### What happens after the free trial ends? You will automatically be moved to the plan you chose during the signup. You will have the choice to cancel if you are not satisfied after the free trial. #### Are there discounts for annual subscriptions? Yes, you receive discounts for annual plans (10% for the Starter Plan, 20% for the Team Plan, and 25% for the Professional Plan). We also offer custom and flexible plans for Enterprise and Agency clients, for which yearly discounts may also apply. Please contact us to learn more about this customized plan. #### Do I get charged per video submission? No. Our pricing is designed to be predictable and scalable. We offer generous usage limits on each plan, and our agency and enterprise tiers are built to support high-volume video collection without per-video overage fees. #### Can I upgrade or downgrade my plan anytime? Yes, you can upgrade or downgrade your plan to meet your needs. #### Can I cancel my subscription? You can cancel your subscription anytime before the next billing cycle. No cancellation fees apply. #### What is your policy on refunds? We want you to be satisfied with BrandLens. If you encounter any issues or feel the platform isn’t meeting your needs, please contact our team within a reasonable timeframe after your purchase. #### What happens when I hit my video limit? You’ll get a notification as you approach your limit. You can then upgrade, purchase an add-on pack, or pause the campaign until the next cycle begins—no unexpected charges. #### Do you have a pilot program? Yes, we offer pilot access for qualified organizations and agencies who want to test the platform before committing. Get in touch with our team and we’ll help you get started. ## Ready to get started? [ Choose Your Plan ](#price-plans) --- ### [Retail & eCommerce](https://brandlens.io/solutions/retail-and-ecommerce/) **Published:** April 30, 2025 **Author:** admin **Content:** # Scale Real Customer Videos into High-Converting Assets Launch checkout-ready UGC campaigns in minutes—no apps, no edits, no IT. Turn authentic customer stories into product page, social and ad creative that drives lift. [ Launch Your First Campaign ](#) ## Benefits Retail & eCommerce Brands Get with BrandLens ### Rapid Campaign Launches Spin up QR-code or link-based video creation campaigns in under 10 minutes. ### Boost Checkout Conversion Embed real customer reviews on PDPs to increase add-to-cart rates by up to 30%. ### Asset Library for Ads & Email Automatically generate ad-ready video clips and email content without additional production. ## Use Cases of Retail & eCommerce Marketing ![](https://brandlens.io/wp-content/uploads/2025/05/Retail-eCommerce.png "Retail-&-eCommerce - BrandLens - BrandLens") ### QR-Powered Evergreen Campaigns Add QR codes to every order or receipt to collect content year-round from real customers. ### PDP Video Reviews at Scale Collect and display real customer videos on product pages to build trust and drive conversions. ### Packaging-Activated Experiences Turn packaging into a co-creation trigger—customers scan and share how they use your product. ### Gifting With Personalized Videos Let shoppers attach a personalized video to any product they gift—making every order personal, memorable, and shareable. ### Creator and Influencer Collaboration at Scale Let influencers kick off campaigns their followers can join—same prompt, endless creativity. ### Point-of-Sale Video Engagement Capture quick shopper reactions at checkout—in-store or online—for immediate UGC. ## Key Features for Retail & eCommerce ### Effortless UGC Collection Launch QR-code or link-based campaigns—no apps or logins. Just scan, record, done. ### Brand-Controlled Templates Ensure consistency with pre-set video prompts, overlays, and campaign-specific instructions. ### AI-Powered Content Management Auto-tag, organize, and moderate content at scale—no manual review needed. ### Real-World Impact of BrandLens [ ![](https://brandlens.io/wp-content/uploads/2025/07/cashperclip-1024x859.jpg "cashperclip - BrandLens - BrandLens") ](https://brandlens.io/case-study/how-cashperclip-com-uses-brandlens-to-power-its-stock-video-campaigns/) - July 23, 2025 Category: - Activation #### [How CashPerClip.com Uses BrandLens to Power Its Stock Video Campaigns](https://brandlens.io/case-study/how-cashperclip-com-uses-brandlens-to-power-its-stock-video-campaigns/) - ![Picture of Vahagn Khachikyan](https://secure.gravatar.com/avatar/68395e8cd4426373630f53e740ea64e1381d54b22e3084b49597a42e3182ffdb?s=96&d=mm&r=g) Vahagn Khachikyan [ ![](https://brandlens.io/wp-content/uploads/2025/05/unicef-1024x859.png "UNICEF and BrandLens Share Real Breastfeeding Stories - BrandLens - BrandLens") ](https://brandlens.io/case-study/unicef-and-brandlens-share-real-breastfeeding-stories/) - May 26, 2025 Category: - Activation, Engagement #### [UNICEF and BrandLens Share Real Breastfeeding Stories](https://brandlens.io/case-study/unicef-and-brandlens-share-real-breastfeeding-stories/) - ![Picture of Vahagn Khachikyan](https://secure.gravatar.com/avatar/68395e8cd4426373630f53e740ea64e1381d54b22e3084b49597a42e3182ffdb?s=96&d=mm&r=g) Vahagn Khachikyan [ ![](https://brandlens.io/wp-content/uploads/2025/04/hershey-832x1024.png "hershey - BrandLens - BrandLens") ](https://brandlens.io/case-study/hersheys-kisses-with-personalized-videos/) - April 15, 2025 Category: - Activation, Engagement #### [Hershey’s kisses with personalized videos from buyers](https://brandlens.io/case-study/hersheys-kisses-with-personalized-videos/) - ![Picture of Vahag Karayan](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025-150x150.jpeg) Vahag Karayan [ View More Articles ](https://brandlens.io/case-studies/) ###### Customer reviews on Google [ Leave a Review ](https://search.google.com/local/reviews?placeid=ChIJDZAfWkq_woARahBbM08glU8) [ Leave a Review ](https://search.google.com/local/reviews?placeid=ChIJDZAfWkq_woARahBbM08glU8) ## Elevate Your Retail Brand with Authentic UGC [ Request a Demo ](https://go.brandlens.io/meetings/vahag/demo?_gl=1*5126vt*_ga*MTUyNzE0NTU4NC4xNzQyOTc1ODk3*_ga_CQ39ZK8T1J*MTc0NDAyMzEwMi4zLjAuMTc0NDAyMzEwNC4wLjAuMA..&uuid=bda8e36c-7198-446b-b5bb-148c3fc9ce6d) FAQ ### Retail & eCommerce FAQ #### Can retail and eCommerce brands create their own branded video templates? Yes. Each campaign can be fully customized with your brand’s logo, tone, colors, prompts, and messaging. You control what customers say or react to, ensuring every video feels like it was created *by your community but guided by your brand.* #### How does BrandLens integrate with my e-commerce/product detail pages/checkout flow? BrandLens works anywhere a link or QR code can be placed on product detail pages, checkout pages, post-purchase emails, or on packaging inserts. It integrates seamlessly with Shopify, WooCommerce, Magento, BigCommerce, and custom storefronts without development work. #### What conversion lift or metrics can a retail/e-commerce brand expect from using BrandLens? Studies show that authentic, unpolished UGC converts up to 3x better than polished studio content. When customers engage with real human stories tied to a product, trust increases and so does PDP conversion, repeat purchases, and engagement. #### How quickly can a brand launch a campaign using BrandLens for retail or e-commerce? Most brands go live in just a few days. Once a QR code or link is added to packaging, PDPs, or post-purchase flows, the experience is active immediately with no engineering lift or app required. #### What types of video UGC campaigns work best for retail and eCommerce brands? The most effective formats include packaging-activated videos, PDP social proof clips, unboxing and reaction videos, loyalty or VIP storytelling, and seasonal or product launch campaigns that invite customers to participate and share. Creating fun campaigns that encourage customer participation also resonates. Ultimately, it depends on your specific industry. #### How does BrandLens ensure content is rights-cleared and usable for marketing assets? BrandLens secures rights at the moment of submission, so every video is automatically cleared for reuse across social media, email marketing, PDPs, and paid campaigns. #### Does BrandLens support both online and in-store workflows? Yes. Online shoppers interact through links on PDPs or in email flows, while in-store shoppers scan QR codes at shelf, at the register, or on packaging. Both experiences feed into the same video library controlled by the brand. #### What setup or technical resources are required on the brand side? None. You do not need a developer or custom integration. Simply place a QR code or link at the customer touchpoint you want to activate, and BrandLens handles the rest. #### How does BrandLens help boost AOV, repeat purchases, or checkout conversion? Emotional connection drives loyalty and buying behavior. When customers feel personally connected to a purchase or brand story, they return more often, spend more, and convert faster, especially when deciding between similar products. With BrandLens, collecting video content at scale with your story is where the magic begins. #### Can BrandLens help reduce content production costs? Yes. Instead of paying for expensive photo or video shoots, brands can collect customer-created videos at scale for a fraction of the cost. These real clips consistently outperform polished ads and can be reused across PDPs, social, email, and paid campaigns. #### How does BrandLens support multi-product or multi-brand retailers? Retailers with many SKUs or partner brands can create separate templates for each product, collection, or brand line. Everything can be managed from one or multiple dashboards, allowing each brand or product family to have its own voice while still being rolled up under one system. --- ### [Restaurants](https://brandlens.io/solutions/restaurants/) **Published:** May 5, 2025 **Author:** admin **Content:** # Serve Up Shareable Experiences in Restaurants & Venues Delight diners and guests with guided video moments that capture reactions, feedback, and memorable experiences—no apps required. BrandLens helps restaurants, bars, live venues, and event spaces create social-ready video activations that increase engagement, bookings, and word-of-mouth. [ Get Started for Free ](#) ## Advantages Restaurants & Venues Gain with BrandLens ### Boost Guest Engagement Turn every table, barstool, or seat into an interactive video moment that sparks organic UGC social sharing. ### Drive Reservations & Foot Traffic Showcase real guest experiences to attract new diners and fill seats faster. ### Streamlined Video Content & Social Proof Easily secure content rights, build an unlimited UGC Video library, and use it to enhance your online reputation. ## Popular Use Cases for Cafes and Restaurants ![](https://brandlens.io/wp-content/uploads/2025/05/Restaurants01.png "Restaurants01 - BrandLens - BrandLens") ### Tabletop Reaction Videos Invite diners or Influencers to record first-bite reactions or signature dish taste tests via simple QR taps. ### Interactive Feedback Polls Use video prompts for guests to vote on next menu features, decor themes, or event ideas. ### Customer Journey Stories Invite diners to share the emotional reasons they keep coming back with quick UGC video testimonials. ### Private TikTok-Style Galleries Stream real-time guest videos on in-venue screens or embed on your website to build FOMO and drive bookings. ## Key Features of the UGC Platform for Restaurants ### App-Free QR & Link Capture Guests scan or click—no downloads. Record and submit in seconds, with seamless loyalty program integration. ### Guided On-Screen Prompts Customize video prompts for tasting notes, event feedback, or social challenges to ensure polished, on-brand clips. ### Real-Time Galleries & Social Sharing Auto-populate video feeds for live displays and one-click shares to Instagram, TikTok, and more. ### Multi-Location Dashboard Manage all your content across locations from one user-generated content (UGC) platform. ### Real-World Impact of BrandLens [ ![](https://brandlens.io/wp-content/uploads/2025/04/mr_tortilla2-1024x1024.png "mr_tortilla2 - BrandLens - BrandLens") ](https://brandlens.io/case-study/the-sound-of-engagement-mr-tortillas-social-media-campaign/) - April 13, 2025 Category: - Activation #### [The Sound of Engagement: Mr. Tortilla’s Social Media Campaign](https://brandlens.io/case-study/the-sound-of-engagement-mr-tortillas-social-media-campaign/) - ![Picture of Vahag Karayan](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025-150x150.jpeg) Vahag Karayan [ View More Articles ](https://brandlens.io/case-studies/) ###### Customer reviews on Google [ Leave a Review ](https://search.google.com/local/reviews?placeid=ChIJDZAfWkq_woARahBbM08glU8) [ Leave a Review ](https://search.google.com/local/reviews?placeid=ChIJDZAfWkq_woARahBbM08glU8) ## Turn Guests into Brand Ambassadors [ Request a Demo ](https://go.brandlens.io/meetings/vahag/demo?_gl=1*5126vt*_ga*MTUyNzE0NTU4NC4xNzQyOTc1ODk3*_ga_CQ39ZK8T1J*MTc0NDAyMzEwMi4zLjAuMTc0NDAyMzEwNC4wLjAuMA..&uuid=bda8e36c-7198-446b-b5bb-148c3fc9ce6d) FAQ ### Restaurant & Venue Solutions FAQ #### How does BrandLens facilitate "frictionless" UGC capture for our guests? We prioritize the guest experience by offering an **app-free capture process**. Guests simply scan a **QR code** at their table or within the venue to record and submit their content in seconds. By removing the barrier of an app download, we significantly increase participation rates and the volume of authentic social proof. #### Can we maintain brand standards while using guest-generated content? Absolutely. The platform features **guided on-screen prompts** that you can customize. These prompts act as a digital “director,” guiding diners to provide specific tasting notes, first-bite reactions, or event feedback. This ensures that the raw [User-Generated Content (UGC)](https://brandlens.io/features/) you receive is polished, relevant, and aligns with your brand’s voice. #### How can we leverage this content to drive "FOMO" and new bookings? BrandLens allows you to turn guest videos into **Private TikTok-Style Galleries**. You can embed these live video feeds directly onto your website or stream them on in-venue screens. Seeing real-time, happy diners creates immediate social proof that builds FOMO (Fear Of Missing Out) for prospective guests browsing your site. #### Does the platform support multi-unit operators or franchise groups? Yes. Our [Multi-Location Dashboard](https://brandlens.io/features/) is designed specifically for enterprise marketers. It allows you to manage content, prompts, and galleries across dozens or hundreds of different locations from a single centralized hub, making it easy to scale brand-wide campaigns. #### What are the most effective use cases for driving social engagement? For the hospitality sector, here are few we recommend (many others depend on your need): - **Tabletop Reaction Videos:** Capturing genuine “first-bite” moments via tabletop QR triggers. - **Interactive Feedback Polls:** Engaging guests by letting them vote on new menu features or decor via video. - **Customer Journey Stories:** Collecting testimonials that highlight the emotional connection guests have with your brand. #### Can we integrate these video activations with our existing loyalty programs? Yes. The platform is designed for **seamless loyalty program integration**, allowing you to reward your “Brand Ambassadors” for their content creation, further incentivizing high-quality submissions and repeat visits. The platform already integrates out of box with [ComoSense](https://www.comosense.com/). --- ### [Media & Entertainment](https://brandlens.io/solutions/media-and-entertainment/) **Published:** May 5, 2025 **Author:** admin **Content:** ## Turn Audiences into Active, Video-Creating Participants in Media and Entertainment Transform passive viewers into engaged brand advocates. With BrandLens, easily launch fan-driven video experiences—from reactions and predictions to creative storytelling—perfect for film, TV, music, streaming, esports, and more. No apps, instant sharing, seamless sponsorship opportunities. [ Schedule a Demo ](https://go.brandlens.io/meetings/vahag/demo?_gl=1*5126vt*_ga*MTUyNzE0NTU4NC4xNzQyOTc1ODk3*_ga_CQ39ZK8T1J*MTc0NDAyMzEwMi4zLjAuMTc0NDAyMzEwNC4wLjAuMA..&uuid=bda8e36c-7198-446b-b5bb-148c3fc9ce6d) ## Advantages Media Brands Get with BrandLens ### Fan Engagement at Scale Activate millions of fans effortlessly through guided, branded video experiences. ### Shareable, Branded Video Moments Fans create memorable content ready for instant social sharing—amplifying your reach organically. ### Streamlined Sponsorship Integration Create co-branded or sponsored UGC experiences that drive new revenue streams and partnerships. ## Popular Use Cases for Media & Entertainment with UGC ![](https://brandlens.io/wp-content/uploads/2025/05/Media-Entertainment.png "Media-&-Entertainment - BrandLens - BrandLens") ### Fan Predictions & Commentary Let audiences predict outcomes or add fun commentary for sports, reality TV finales, or streaming events. ### Reaction & Watch-Along Videos Capture fans' authentic reactions to trailers, show premieres, or dramatic finales, optimized for social sharing. ### Lip-Sync & Acting Challenges Fans recreate iconic film, TV, or music moments using pre-recorded audio or scripts, amplifying engagement and reach. ### Branded "Finish-the-Scene" Stories Viewers complete unfinished clips or branded narratives with creative twists, perfect for streaming and episodic content. ### Gamified Fan Activations Create interactive quizzes, trivia, or timed video challenges around your media properties—ideal for launch events and premieres. ### Behind-the-Scenes & Fan Content Invite fans to co-create behind-the-scenes style videos, tour setups, or fan-made creative tributes to characters and celebrities. ## Key Features for Media & Entertainment ### Instant Fan Participation with no Apps Fans scan QR codes or links—no apps or downloads—just instant video creation. ### Guided Storytelling Video Experiences On-screen prompts, guided storyboarding, and branded overlays ensure quality and consistency. ### Real-Time TikTok Style Galleries Videos instantly populate in branded galleries, ready for embedding, voting, and one-click social media sharing. ### AI-Driven Moderation, Content Rights & Curation Automatically manage content quality and rights at scale with built-in AI moderation and tagging. ### Real-World Impact of BrandLens [ ![](https://brandlens.io/wp-content/uploads/2025/07/cashperclip-1024x859.jpg "cashperclip - BrandLens - BrandLens") ](https://brandlens.io/case-study/how-cashperclip-com-uses-brandlens-to-power-its-stock-video-campaigns/) - July 23, 2025 Category: - Activation #### [How CashPerClip.com Uses BrandLens to Power Its Stock Video Campaigns](https://brandlens.io/case-study/how-cashperclip-com-uses-brandlens-to-power-its-stock-video-campaigns/) - ![Picture of Vahagn Khachikyan](https://secure.gravatar.com/avatar/68395e8cd4426373630f53e740ea64e1381d54b22e3084b49597a42e3182ffdb?s=96&d=mm&r=g) Vahagn Khachikyan [ ![](https://brandlens.io/wp-content/uploads/2025/05/unicef-1024x859.png "UNICEF and BrandLens Share Real Breastfeeding Stories - BrandLens - BrandLens") ](https://brandlens.io/case-study/unicef-and-brandlens-share-real-breastfeeding-stories/) - May 26, 2025 Category: - Activation, Engagement #### [UNICEF and BrandLens Share Real Breastfeeding Stories](https://brandlens.io/case-study/unicef-and-brandlens-share-real-breastfeeding-stories/) - ![Picture of Vahagn Khachikyan](https://secure.gravatar.com/avatar/68395e8cd4426373630f53e740ea64e1381d54b22e3084b49597a42e3182ffdb?s=96&d=mm&r=g) Vahagn Khachikyan [ ![](https://brandlens.io/wp-content/uploads/2025/04/hershey-832x1024.png "hershey - BrandLens - BrandLens") ](https://brandlens.io/case-study/hersheys-kisses-with-personalized-videos/) - April 15, 2025 Category: - Activation, Engagement #### [Hershey’s kisses with personalized videos from buyers](https://brandlens.io/case-study/hersheys-kisses-with-personalized-videos/) - ![Picture of Vahag Karayan](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025-150x150.jpeg) Vahag Karayan [ View More Articles ](https://brandlens.io/case-studies/) ###### Customer reviews on Google [ Leave a Review ](https://search.google.com/local/reviews?placeid=ChIJDZAfWkq_woARahBbM08glU8) [ Leave a Review ](https://search.google.com/local/reviews?placeid=ChIJDZAfWkq_woARahBbM08glU8) ## Amplify Your Audience Engagement [ Request a Demo ](https://go.brandlens.io/meetings/vahag/demo?_gl=1*5126vt*_ga*MTUyNzE0NTU4NC4xNzQyOTc1ODk3*_ga_CQ39ZK8T1J*MTc0NDAyMzEwMi4zLjAuMTc0NDAyMzEwNC4wLjAuMA..&uuid=bda8e36c-7198-446b-b5bb-148c3fc9ce6d) FAQ ### Media & Entertainment Solutions FAQ #### How does BrandLens minimize friction for audience-led content creation? In the M&E world, every second of friction is a lost conversion. BrandLens removes the “app-download hurdle” entirely. Fans simply scan a **QR code** or click a link to launch a browser-based camera. This instant access is designed to capture authentic fan sentiment—like trailer reactions or “watch-along” moments—the moment they happen. #### How do we maintain production quality and brand consistency with fan-submitted videos? We know that “raw” shouldn’t mean “messy.” BrandLens uses **guided storytelling video experiences**. You can provide on-screen prompts, storyboarding, and pre-recorded audio (perfect for acting or lip-sync challenges). This ensures that while the content is user-generated, it remains aligned with your IP’s visual identity and narrative goals. #### What measures are in place for brand safety and rights management? Protecting your IP is paramount. The platform features **AI-driven moderation** to filter out inappropriate content before it ever hits your gallery. Additionally, the workflow includes built-in **content rights management**, ensuring that you have the necessary permissions to repurpose fan content for social media, broadcast, or marketing materials. #### Can these fan activations be monetized or sponsored? Absolutely. BrandLens is built with **sponsorship opportunities** in mind. You can integrate branded overlays, logos, and specific “presented by” prompts directly into the fan’s recording experience. This creates a new tier of premium digital inventory for your partners, moving beyond standard banner ads into immersive, fan-driven engagement. #### How do we integrate the collected UGC into our existing digital ecosystem? Content shouldn’t live in a silo. BrandLens generates **real-time, TikTok-style galleries** that can be embedded directly into your official website, app, or event landing page. These galleries support voting and one-click social sharing, turning your primary digital real estate into a dynamic hub for community activity. With APIs you can also push content to your DAM as well. #### What M&E-specific use cases does the platform support? The platform is versatile enough to handle everything from **fan predictions** for reality TV finales to **“Finish-the-Scene”** narratives for streaming launches. Whether it’s gamified fan activations for an esports tournament or BTS-style co-creation for a film premiere, the tool is designed to scale with your campaign’s creative ambitions. --- ### [Sports & Entertainment](https://brandlens.io/solutions/sports-entertainment/) **Published:** May 5, 2025 **Author:** admin **Content:** # Turn Fans into the Highlight with Video-Powered Activations Bring your fanbase into the game with fun, sponsor-ready video challenges and experiences—before kickoff, during halftime, or in the off-season. BrandLens helps sports teams, leagues, and sponsors activate participation at scale with no apps, no friction, and instant social sharing. [ Start a Trial ](#) ## Why Sports Brands & Teams Use BrandLens ### Activate Fans Year-Round From preseason hype to game-day challenges and off-season contests, keep fans engaged with participatory video formats. ### Boost Social Reach with Shareable Challenges Give fans something fun to post—predict the score, do the best celebration, or narrate the winning play. ### Sponsored Campaigns with Real ROI Offer branded video experiences tied to sponsors—complete with co-branding, giveaways, and gallery placements. ## Popular Use Cases for Sports Teams & Brands ![BrandLens FIFA Predict the Score Video contest](https://brandlens.io/wp-content/uploads/2025/10/FIFA-Predict-the-Score.png "FIFA Predict the Score - BrandLens - BrandLens") ### Score Predictions & Game Commentary Fans record their score picks or become the play-by-play voice of the week. ### Finish the Play or Create a Fan Card Invite fans to complete a highlight, act out a pass, or build a custom video trading card—fun, visual, and ideal for social sharing. ### Fan Celebration & Reaction Videos Capture the best goal screams, buzzer-beater reactions, or post-win rituals. ### Duets & Side-by-Side Moments Let fans recreate iconic plays or react next to top highlights and hype reels. ### Trivia & Signature Challenges Let fans test their knowledge with on-screen quizzes or recreate iconic player poses and celebrations—perfect for in-venue, social, or sponsor tie-ins. ### Draft Day & Roster Announcements Turn big moments into creative fan content—from mock draft reactions to "welcome to the team" messages. ### Off-Season Engagement Campaigns Keep the energy alive with themed challenges, team nostalgia stories, and regional pride prompts. ## Key Features for Sports Teams & Events ### No-App, QR & Link Access Scan or click to record—perfect for stadiums, second screens, or home viewing. ### Branded, Guided Video Templates On-screen prompts, team videos and graphics ensure content stays fun, aligned, and ready to post. ### Real-Time Galleries & Jumbotron-Ready Feeds Showcase submissions in real-time on jumbotrons, websites, or social feeds. ### Sponsorship-Ready Format Add sponsor branding, calls-to-action, and prizes to campaigns—no added production lift. ### Real-World Impact of BrandLens [ ![](https://brandlens.io/wp-content/uploads/2025/07/cashperclip-1024x859.jpg "cashperclip - BrandLens - BrandLens") ](https://brandlens.io/case-study/how-cashperclip-com-uses-brandlens-to-power-its-stock-video-campaigns/) - July 23, 2025 Category: - Activation #### [How CashPerClip.com Uses BrandLens to Power Its Stock Video Campaigns](https://brandlens.io/case-study/how-cashperclip-com-uses-brandlens-to-power-its-stock-video-campaigns/) - ![Picture of Vahagn Khachikyan](https://secure.gravatar.com/avatar/68395e8cd4426373630f53e740ea64e1381d54b22e3084b49597a42e3182ffdb?s=96&d=mm&r=g) Vahagn Khachikyan [ ![](https://brandlens.io/wp-content/uploads/2025/05/unicef-1024x859.png "UNICEF and BrandLens Share Real Breastfeeding Stories - BrandLens - BrandLens") ](https://brandlens.io/case-study/unicef-and-brandlens-share-real-breastfeeding-stories/) - May 26, 2025 Category: - Activation, Engagement #### [UNICEF and BrandLens Share Real Breastfeeding Stories](https://brandlens.io/case-study/unicef-and-brandlens-share-real-breastfeeding-stories/) - ![Picture of Vahagn Khachikyan](https://secure.gravatar.com/avatar/68395e8cd4426373630f53e740ea64e1381d54b22e3084b49597a42e3182ffdb?s=96&d=mm&r=g) Vahagn Khachikyan [ ![](https://brandlens.io/wp-content/uploads/2025/04/hershey-832x1024.png "hershey - BrandLens - BrandLens") ](https://brandlens.io/case-study/hersheys-kisses-with-personalized-videos/) - April 15, 2025 Category: - Activation, Engagement #### [Hershey’s kisses with personalized videos from buyers](https://brandlens.io/case-study/hersheys-kisses-with-personalized-videos/) - ![Picture of Vahag Karayan](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025-150x150.jpeg) Vahag Karayan [ View More Articles ](https://brandlens.io/case-studies/) ###### Customer reviews on Google [ Leave a Review ](https://search.google.com/local/reviews?placeid=ChIJDZAfWkq_woARahBbM08glU8) [ Leave a Review ](https://search.google.com/local/reviews?placeid=ChIJDZAfWkq_woARahBbM08glU8) ## Put Your Fans in the Spotlight [ Request a Demo ](https://go.brandlens.io/meetings/vahag/demo?_gl=1*5126vt*_ga*MTUyNzE0NTU4NC4xNzQyOTc1ODk3*_ga_CQ39ZK8T1J*MTc0NDAyMzEwMi4zLjAuMTc0NDAyMzEwNC4wLjAuMA..&uuid=bda8e36c-7198-446b-b5bb-148c3fc9ce6d) FAQ ### Frequently Asked Questions #### How do fans access BrandLens activations? Fans can access challenges instantly via [QR codes or direct links](https://brandlens.io/solutions/). This makes it ideal for in-stadium jumbotrons, social media stories, or second-screen experiences during a broadcast. #### Can I display fan videos during a live game? Yes. BrandLens features [real-time galleries](https://brandlens.io/solutions/) and “Jumbotron-ready” feeds, allowing teams to showcase fan submissions on big screens or websites almost instantly. #### Is there a way to ensure the videos stay "on-brand"? Absolutely. The tool uses [branded, guided templates](https://brandlens.io/solutions/) with on-screen prompts and team graphics to ensure all user-generated content (UGC) aligns with your organization’s visual identity. #### How can sponsors benefit from BrandLens? BrandLens is built with a [sponsorship-ready format](https://brandlens.io/solutions/). Organizations can add sponsor logos, specific calls-to-action, and prize incentives directly into the video capture experience without extra production lift. #### Do fans need to sign waivers or consents? Yes. One of the platform’s key benefits is its ability to [collect video testimonials and consents](https://brandlens.io/solutions/) all in one place, ensuring that the content gathered is legally cleared for promotional use. #### Does BrandLens work for off-season engagement? Yes. Many teams use it for [off-season campaigns](https://brandlens.io/solutions/) like roster announcements, mock draft reactions, and regional pride prompts to keep the fanbase energized year-round. #### How can I see the tool in action? You can [request a demo](https://go.brandlens.io/meetings/vahag/demo?_gl=1*5126vt*_ga*MTUyNzE0NTU4NC4xNzQyOTc1ODk3*_ga_CQ39ZK8T1J*MTc0NDAyMzEwMi4zLjAuMTc0NDAyMzEwNC4wLjAuMA..&uuid=bda8e36c-7198-446b-b5bb-148c3fc9ce6d) or [start a trial](https://brandlens.io/solutions/sports-entertainment/#) directly through their website to explore how these activations can fit your specific team or event. --- ### [Fashion and Beauty](https://brandlens.io/solutions/beauty-and-fashion/) **Published:** April 30, 2025 **Author:** admin **Content:** # Let Customers Show Off Your Beauty & Fashion Brand Collect authentic, on-brand videos that build trust and drive sales. BrandLens is your UGC Video technology partner, making it easy. [ Start a FREE Trial ](#) ## Advantages Beauty & Fashion Brands Get with BrandLens ### Create a Vault of Authentic Beauty & Fashion Videos Compile real-user clips that amplify your brand story. ### Launch Trend-Fueled Campaigns in Minutes No apps—just scan, record, and submit. ### Collaborate Seamlessly with creators with no reshoots. Automated rights, metadata, and approvals in one place. ## Use Cases for Beauty & Fashion Brands ![](https://brandlens.io/wp-content/uploads/2025/04/d3d0143908411f250211ffb3e9da128dc25f40b7-scaled-e1746018953295-1024x964.jpg "d3d0143908411f250211ffb3e9da128dc25f40b7 - BrandLens - BrandLens") ### Get Ready With Me (GRWM) Videos Capture authentic beauty routines featuring your products. ### Tutorials & How-To Videos Encourage creators to show applications, styling tips, and product hacks ### Unboxing & First Impressions Highlight the excitement around new arrivals, PR packages, and launches. ### Customer Review & Testimonial Videos Gather powerful video feedback where customers share their honest opinions ### Packaging-Driven Video Experiences: Make your product packaging an evergreen, interactive gateway to co-created brand stories. ## UGC Platform Features for Beauty and Fashion Brands ### Effortless Participation Encourage your customers to create user-generated content with no apps, downloads, or registration required. ### On-Screen Guided Storytelling Provide step-by-step instructions that guide creators through the video process. ### Private TikTok-Style Gallery Curate and showcase your best user-generated videos privately or publicly—maximizing conversions and driving social engagement. ### Real-World Impact of BrandLens [ ![](https://brandlens.io/wp-content/uploads/2025/07/cashperclip-1024x859.jpg "cashperclip - BrandLens - BrandLens") ](https://brandlens.io/case-study/how-cashperclip-com-uses-brandlens-to-power-its-stock-video-campaigns/) - July 23, 2025 Category: - Activation #### [How CashPerClip.com Uses BrandLens to Power Its Stock Video Campaigns](https://brandlens.io/case-study/how-cashperclip-com-uses-brandlens-to-power-its-stock-video-campaigns/) - ![Picture of Vahagn Khachikyan](https://secure.gravatar.com/avatar/68395e8cd4426373630f53e740ea64e1381d54b22e3084b49597a42e3182ffdb?s=96&d=mm&r=g) Vahagn Khachikyan [ ![](https://brandlens.io/wp-content/uploads/2025/04/cosmetics-1024x1024.png "cosmetics - BrandLens - BrandLens") ](https://brandlens.io/case-study/cosmetics-campaign/) - April 11, 2025 Category: - Marketing #### [Natural Cosmetics Revolution](https://brandlens.io/case-study/cosmetics-campaign/) - ![Picture of Vahag Karayan](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025-150x150.jpeg) Vahag Karayan [ View More Articles ](https://brandlens.io/case-studies/) ###### Customer reviews on Google [ Leave a Review ](https://search.google.com/local/reviews?placeid=ChIJDZAfWkq_woARahBbM08glU8) [ Leave a Review ](https://search.google.com/local/reviews?placeid=ChIJDZAfWkq_woARahBbM08glU8) ## Let Your Customers Be Your Creators [ Request a Demo ](https://go.brandlens.io/meetings/vahag/demo?_gl=1*5126vt*_ga*MTUyNzE0NTU4NC4xNzQyOTc1ODk3*_ga_CQ39ZK8T1J*MTc0NDAyMzEwMi4zLjAuMTc0NDAyMzEwNC4wLjAuMA..&uuid=bda8e36c-7198-446b-b5bb-148c3fc9ce6d) FAQ ### Frequently Asked Questions #### What is UGC video marketing, and why is it especially valuable for beauty and fashion brands? UGC video marketing turns real customers and creators into storytellers for your brand. In beauty and fashion, shoppers want to *see* results, textures, fits, and routines before they buy. - Builds trust faster than polished ads - Reduces hesitation on high-consideration products - Feels authentic, not scripted - Matches how consumers already discover products online (TikTok, Reels, GRWM) #### How do beauty and fashion brands collect customer videos at scale using BrandLens? Brands can invite customers to record videos using QR codes or links activated at key moments in the journey. - On packaging / unboxing - In email flows and loyalty programs - After product drops or seasonal launches - From retail displays and mirrors All videos land in a central BrandLens library, organized and rights-cleared automatically. #### What types of UGC videos perform best for beauty and fashion campaigns? High-performing formats are those that show *real product use and transformation. - Try-ons / outfit styling - GRWM / skincare or makeup routines - Texture, swatch, or finish demos - First impressions + unboxing - Before-and-after result stories #### Can beauty or fashion brands create fully branded video templates inside BrandLens? Yes. Every campaign can be customized to guide the story while still feeling authentic. - On-screen prompts for what to show or say - Branded colors, message tone and overlays - Fits both creator and customer UGC - Works for new launches, drops and collabs #### How does BrandLens simplify UGC management for marketers? BrandLens automates the steps that normally slow teams down. - Auto-tagging and moderation - Built-in content rights clearance - Centralized media library - Instant reuse across PDPs, ads and social #### How does BrandLens help beauty and fashion brands build loyalty and community? When people feel seen, they stick with your brand. - UGC turns shoppers into brand participants - Encourages routine-sharing and repeat use - Community replaces “audience” - Loyalty becomes emotional, not transactional #### How does BrandLens support influencer and creator campaigns in addition to customer UGC? BrandLens replaces chaotic handoffs with a single guided workflow - One link = consistent creative direction - Creator and customer content lives together - Perfect for product drops and collabs - Speeds time from shoot → publish #### What’s the difference between creator UGC and customer UGC, and which performs better? Both matter — and they complement each other. - Creators = credibility + aspirational tone - Customers = relatability + purchase proof - Combining both signals trust at scale - In beauty/fashion, blended UGC converts best #### How does BrandLens ensure beauty/fashion UGC is rights-cleared for PDPs, ads, and email marketing? Rights are secured at the moment of submission. - No chasing release forms - Legal is built-in, not bolted on - Campaign-ready immediately - Safe for paid ads, email, PDPs & retail displays #### Does BrandLens work for both online and in-store activations? Yes — one platform powers both physical and digital touchpoints. - In-store QR: mirrors, signage, testers, packaging - Online: Shopify PDPs, landing pages, loyalty hubs - Ideal for Sephora-style or Ulta-style brand experiences #### How do shoppable TikTok-style galleries help increase eCommerce conversion? They keep shoppers *inside your story* longer — the same way TikTok keeps users watching. - Autoplay vertical video = instant attention - Shoppable gallery embedded on PDPs or campaign pages - Increases dwell time + product confidence - Turns browsers into buyers through real proof #### What impact does UGC have on conversion and sales in beauty and fashion eCommerce? UGC is now proven to outperform polished ads. - Authentic content converts up to **3x better - Reduces hesitation on shade/fit/texture - Drives repeat purchase + LTV - Works especially well on Sephora-style PDP layouts --- ### [Experiential Marketing Agencies](https://brandlens.io/solutions/experiential-marketing-agencies/) **Published:** May 2, 2025 **Author:** admin **Content:** # Create Shareable Experiential Campaigns with Branded Video Moments Design fun, guided video experiences that anyone can join—no apps, no friction. From lip-syncing and score predictions to fan commentary, side-by-sides, and creative challenges, BrandLens lets you turn brand activations into social-ready content moments. Every experience is easy to sponsor, simple to share, and built to amplify participation at scale. [ Start a Trial ](#) ## The Experiential Advantage ### Rapid, Scalable Activations Quickly deploy sponsored and co-branded video experiences at scale—live, hybrid, or virtual. ### Amplified Social Reach Encourage participants to instantly share branded videos directly to social media, maximizing campaign visibility. ### On-Brand Participant Videos Guide audiences through structured video experiences that reflect your creative vision and campaign tone. ### Eliminate Production Bottlenecks Instantly collect thousands of branded videos without manual uploads or lengthy approvals. ## Popular Use Cases ![](https://brandlens.io/wp-content/uploads/2025/05/Experiential-Marketing-Agencies.png "Experiential-Marketing-Agencies - BrandLens - BrandLens") ### Fan Predictions, Reactions & Commentary Let fans record score predictions, live reactions, and playful commentary. Perfect for contests, social sharing, or building hype during live games and tournaments. ### Event & Festival Activations Attendees instantly share sponsored, branded content from QR-driven experiences, extending campaign reach. ### Interactive Challenges & Contests Launch fun, sponsored video activations like lip-sync battles or treasure hunts that drive organic social sharing. ### Branded Video Storylines Build memorable experiences using guided prompts and multi-scene layouts—from product moments to creative storytelling. ### Virtual & Hybrid Experiences Create remotely accessible experiences, prompting participants to record and socially share engaging branded videos. ### Creative Challenge Campaigns Launch lip-syncs, side-by-sides, fan reactions, or timed challenges designed to entertain and get shared. ## Run Campaigns with 50+ Ready-to-Use Activation Ideas [ Explore Activation Ideas ](https://cbk3f.share.hsforms.com/25es2-nKTTWq6iCiMsiFIRA) ## Key Features of the UGC Platform for Experiential Marketing ### Easy Access, Zero Friction Instant, app-free participation and one-click sharing to social media—just scan, record, and share. ### Guided Creative Video Experiences Use branded prompts, timed scenes, and overlays to shape the story, making participation easy and fun. ### Real-Time Video Galleries & Curation Instantly display participant videos in branded, TikTok-style galleries—perfect for live events, microsites, or big screens. Auto-moderation and tagging tools keep everything organized, safe, and ready for public viewing or sharing. ### Real-World Impact of BrandLens [ ![](https://brandlens.io/wp-content/uploads/2025/07/cashperclip-1024x859.jpg "cashperclip - BrandLens - BrandLens") ](https://brandlens.io/case-study/how-cashperclip-com-uses-brandlens-to-power-its-stock-video-campaigns/) - July 23, 2025 Category: - Activation #### [How CashPerClip.com Uses BrandLens to Power Its Stock Video Campaigns](https://brandlens.io/case-study/how-cashperclip-com-uses-brandlens-to-power-its-stock-video-campaigns/) - ![Picture of Vahagn Khachikyan](https://secure.gravatar.com/avatar/68395e8cd4426373630f53e740ea64e1381d54b22e3084b49597a42e3182ffdb?s=96&d=mm&r=g) Vahagn Khachikyan [ ![](https://brandlens.io/wp-content/uploads/2025/05/unicef-1024x859.png "UNICEF and BrandLens Share Real Breastfeeding Stories - BrandLens - BrandLens") ](https://brandlens.io/case-study/unicef-and-brandlens-share-real-breastfeeding-stories/) - May 26, 2025 Category: - Activation, Engagement #### [UNICEF and BrandLens Share Real Breastfeeding Stories](https://brandlens.io/case-study/unicef-and-brandlens-share-real-breastfeeding-stories/) - ![Picture of Vahagn Khachikyan](https://secure.gravatar.com/avatar/68395e8cd4426373630f53e740ea64e1381d54b22e3084b49597a42e3182ffdb?s=96&d=mm&r=g) Vahagn Khachikyan [ ![](https://brandlens.io/wp-content/uploads/2025/04/hershey-832x1024.png "hershey - BrandLens - BrandLens") ](https://brandlens.io/case-study/hersheys-kisses-with-personalized-videos/) - April 15, 2025 Category: - Activation, Engagement #### [Hershey’s kisses with personalized videos from buyers](https://brandlens.io/case-study/hersheys-kisses-with-personalized-videos/) - ![Picture of Vahag Karayan](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025-150x150.jpeg) Vahag Karayan [ View More Articles ](https://brandlens.io/case-studies/) ###### Customer reviews on Google [ Leave a Review ](https://search.google.com/local/reviews?placeid=ChIJDZAfWkq_woARahBbM08glU8) [ Leave a Review ](https://search.google.com/local/reviews?placeid=ChIJDZAfWkq_woARahBbM08glU8) ## Let Your Next Campaign Speak Through the Voices of Real People [ Request a Demo ](https://go.brandlens.io/meetings/vahag/demo?_gl=1*5126vt*_ga*MTUyNzE0NTU4NC4xNzQyOTc1ODk3*_ga_CQ39ZK8T1J*MTc0NDAyMzEwMi4zLjAuMTc0NDAyMzEwNC4wLjAuMA..&uuid=bda8e36c-7198-446b-b5bb-148c3fc9ce6d) --- ### [Super Bowl LX Fan Predictions](https://brandlens.io/templates/super-bowl-fan-predictions/) **Published:** February 2, 2026 **Author:** Vahag Karayan **Content:** # Super Bowl LX Fan Predictions This is a fan score prediction challenge made with a guided video template Pick a score Record a 20 second video Come back after the game to see who called it **Closest pick won the $2000 prize. Watch the winning video below** [ Check out the template ](https://blens.io/JshSCk) ## NFL Fan video Predictions Score Seattle Seahawks 29 – 13 New England Patriots Ara M took home the prize with his prediction of 31 – 14 **Watch the videos and come for future challenges** ### Seattle Seahawks Predictions - More fans backed Seattle early and stuck with it - Confident picks, fewer hedge scores - Several fans called a decisive win before kickoff - Videos show how momentum builds fast around a favorite ### New England Patriots Predictions - Fewer picks, but strong conviction behind them - Most fans expected a close, grind-it-out game - One-score predictions dominated - Underdog energy shows up clearly on camera Fans simply choose a team and score. BrandLens handles the rest. On-screen picks, dynamic scores, and branded visuals appear instantly. No editing. No friction. Just real fan video. **→ [Try the Template](https://blens.io/JshSCk)** ## Why Super Bowl fan predictions? Every Super Bowl sparks thousands of opinions, debates, and bold calls. NFL Fans don’t just watch the game, they argue spreads, predict final scores, and back their instincts long before kickoff. Putting a pick on record is part of the fun. It’s one thing to say who you think will win. It’s another to call the score, choose a side, and let everyone see it before the game starts. These fan prediction videos capture those moments in real time. Every pick stays public, even after the final whistle, so you can come back and see who nailed it and who didn’t. After the game, this page updates to highlight the fans who called it right. Whether you’re here to watch the predictions or add your own, this is where Super Bowl fan picks live on. --- ### [Free Plan Sign up](https://brandlens.io/free-plan-sign-up/) **Published:** February 6, 2026 **Author:** Gurgen Martikyan **Content:** --- ### [Creators](https://brandlens.io/templates/ugc_creator_pitch_hub_discover_creators_and_collaborations/) **Published:** October 2, 2025 **Author:** Vahagn Khachikyan **Content:** # UGC Creator Pitch Hub Discover Creators & Collaborations This is the place where creators and brands connect through authentic short-form video. Submit your video pitch, get featured in our gallery, and showcase your unique style to brands actively looking for UGC creators. Download your pitch for your own portfolio and come back often to see if you’ve been featured. For brands, this hub is your go-to destination to discover creators ready for authentic collaborations. ## Active Pitch Campaigns ###### Click below to start recording. Each campaign provides a unique opportunity to showcase your skills. Record, submit, and shine! Your Pitch, Your Way! Pick a product and pitch it! #### Pitch Auditions [ Start ](https://blens.io/Dysuax) ×### Use Mobile to Continue Scan the QR code or click on it to copy the link 📱 ![QR code]() Click to copy link Copy Link Copied! [ Start ](https://blens.io/YDcRma) ×### Use Mobile to Continue Scan the QR code or click on it to copy the link 📱 ![QR code]() Click to copy link Copy Link Copied! The strongest UGC pitch you’ve created #### Submit Your Best [ Start ](https://blens.io/qRcXvI) ×### Use Mobile to Continue Scan the QR code or click on it to copy the link 📱 ![QR code]() Click to copy link Copy Link Copied! #### Your Openings Test your skills with opening lines that hook brands instantly ### Follow guidelines for pitching ### Do's **How to Create the Perfect UGC Videos and Pitch** ![Choose Engaging Backgrounds](https://brandlens.io/wp-content/uploads/2025/09/1_Great_Backgrounds.jpg)Pick a setting with depth or visual interest. ### Choose Engaging Backgrounds ![Frame It Right](https://brandlens.io/wp-content/uploads/2025/09/3_Head_Space.jpg)Leave headroom. Outdoors adds energy. ### Frame It Right ![Light From the Front](https://brandlens.io/wp-content/uploads/2025/09/5_Natural_Front_Light.jpg)Use window light for an evenly lit face. ### Light From the Front Natural delivery and spot-on lip sync. ### Nail the Performance ![Keep It Steady](https://brandlens.io/wp-content/uploads/2025/09/2_No_Logo_Clothes.jpg)Avoid random shakes, use intentional moves. ### Keep It Steady ### Dont's **Common Mistakes to Avoid in Your Videos** ![Choose Engaging Backgrounds](https://brandlens.io/wp-content/uploads/2025/09/1_back_light_messy_background.jpg)Don’t place lights or windows behind you or show them in the frame. ### No Backlighting or Visible Light ![Logos or Branding](https://brandlens.io/wp-content/uploads/2025/09/3_brand_logos__headspace.jpg)Wear plain clothes without visible logos. ### Logos or Branding ![Bad Exposure](https://brandlens.io/wp-content/uploads/2025/09/2_back_light_messy_background.jpg)No overexposed, underexposed, or poorly lit faces. ### Bad Exposure Keep the camera steady, and make sure lip sync and acting feel natural. ### No Shaky or Off-Sync Performances Avoid dull performances or lip sync that doesn’t match. ### Flat or Off-Sync Acting ## Featured Creator UGC submissions! - Sharde’ O’Rourke – [@Thebarefoottherapistt](https://www.instagram.com/Thebarefoottherapistt) - Amber – [@Gisannamama](https://www.instagram.com/Gisannamama) - Amber Hankerson – [@Queen\_berdigital](https://www.instagram.com/Queen_berdigital) - Heather Gray – [@Graycious\_home](https://www.instagram.com/Graycious_home) - Kylie Bunyon – [@Kybunz](https://www.instagram.com/Kybunz) - Marty Moss – [@Themediagawd](https://www.instagram.com/Themediagawd) - Rachel Bacco – [@Rachelbacco](https://www.instagram.com/Rachelbacco) - Gina Butler – [@Ginamarieugc](https://www.instagram.com/Ginamarieugc) --- ### [Templates](https://brandlens.io/templates/) **Published:** February 2, 2026 **Author:** Vahag Karayan --- ### [Features](https://brandlens.io/features/) **Published:** March 27, 2025 **Author:** admin **Content:** # Turn Every Interaction Into a Story Worth Sharing Everything you need to make your customers create authentic, professional videos with ease. [ Explore BrandLens Capabilties Live ](https://my.brandlens.info/recorder/start?id=78d6afd2-cf37-436e-ada8-17ecc8f913eb) ## Key Features of BrandLens ### App-Free, No-Barrier Video Creation for Your Audience - Effortless branded campaign creation with user-generated content - Community-driven content with guided video prompts - Simplified, opt-in content rights - No apps required for creators - No registration required for creators - No downloads required for creators - Accessible simply with a QR code or a link ### Scalable UGC Collection & AI-Powered Management - AI-powered content library automatically tags and organizes your videos. - Text-to-audio feature for custom instructions in any language. - Creative idea generator tailored to your industry. - Automatic content moderation to ensure privacy and safety. - Scalable UGC collection, handling large volumes effortlessly. - Automated sorting and categorizing for efficient content management. ### Insights & Performance Tracking - Track key metrics like campaign views, videos collected, and conversion rates for measurable results. - Monitor UGC performance with insights into video views, collected UGC (in seconds), and trends over time. - Evaluate campaign success with data on content collection and video deletions for ongoing optimization. - Identify top-performing campaigns with comparative data analysis over time to refine strategies and improve future results. ### On-Screen Guided Storytelling - Step-by-step on-screen instructions directly within the video interface - Intuitive, easy prompts for high-quality content - Interactive, fun video creation - Clear guidance for impactful UGC. Increased conversions with on-screen calls to action - Guaranteed brand consistency with guided on-screen content creation - Complete creative control ### Customizable, Brand-Controlled Templates - Large library of templates for various industries and use cases - Create your own templates from scratch (like Canva) - On-camera overlays: add text, images, audio, and video - Dynamic text that can be personalized and edited easily - Editable camera shot timeline - Control over sharing of UGC - Easy access for creators, no apps, downloads, or registration needed ## Solutions for Every Industry [ SEE more solutions ](https://brandlens.io/solutions/) [ ](https://brandlens.io/solutions/retail-and-ecommerce/) ### [ Retail & eCommerce ](https://brandlens.io/solutions/retail-and-ecommerce/) [ ](https://brandlens.io/solutions/sports-entertainment/) ### [ Sports & Entertainment ](https://brandlens.io/solutions/sports-entertainment/) [ ](https://brandlens.io/solutions/beauty-and-fashion/) ### [ Fashion and Beauty ](https://brandlens.io/solutions/beauty-and-fashion/) [ ](https://brandlens.io/solutions/gifting-cards-flowers/) ### [ Gifting, Cards & Flowers ](https://brandlens.io/solutions/gifting-cards-flowers/) [ SEE more solutions ](https://brandlens.io/solutions/) ## Get a Personalized Walkthrough of the BrandLens Platform [ Request a Demo ](https://go.brandlens.io/meetings/vahag/demo?_gl=1*5126vt*_ga*MTUyNzE0NTU4NC4xNzQyOTc1ODk3*_ga_CQ39ZK8T1J*MTc0NDAyMzEwMi4zLjAuMTc0NDAyMzEwNC4wLjAuMA..&uuid=bda8e36c-7198-446b-b5bb-148c3fc9ce6d) FAQ ### Frequently Asked Questions #### What exactly does BrandLens do? Our technology makes collecting videos simple, with fun or guided templates you create. Participants access them via a link or QR code, follow your on-screen prompts, and submit instantly—no uploads, no email submission, no apps. We handle submissions from one to millions. Submissions appear in one library with AI tools to review, organize, and use. #### How does BrandLens work? BrandLens makes it easy to launch branded video experiences that anyone can participate in and share. Here’s how it works: **Create** a custom video template with your branding, on-screen prompts, and instructions **Share** the campaign via link or QR code—no app needed **Record** —participants follow the guided experience to shoot high-quality videos in their browser **Collect** videos instantly into your secure BrandLens library, with usage rights secured upfront **Empower** participants to download or share their videos (if you allow), turning every creator into a brand amplifier #### Who typically uses BrandLens? Any organization looking to source testimonials, create authentic user-generated content (UGC) or build fun experiential campaigns. We’re trusted by experiential marketing agencies, influencer marketing firms, and event promotion teams, along with organizations across industries like retail & eCommerce, fashion and beauty, sports & entertainment, consumer packaged goods, gifting, media & entertainment, travel, restaurants, museums, wineries, and internal communications teams focused on employee engagement. #### How quickly can I launch a video campaign? In just minutes. Simply choose a template, customize your prompts and branding, and then share a campaign link or QR code with your audience. Participants start submitting instantly. #### Do participants need to download or install an app? No, participants don’t need apps or special software. They simply click your shared link or scan the QR code and record directly in their browser. #### Can BrandLens campaigns be embedded on our website or landing pages? Absolutely. Our platform easily integrates with your websites, landing pages, or internal portals, allowing you to host video galleries and campaigns seamlessly. #### What types of videos can participants create with BrandLens? Everything from testimonials and product demos to fun social media challenges, event highlights, karaoke-style videos, side-by-side reactions, employee introductions, and more. #### Can I completely customize the user experience for participants? Yes! BrandLens gives you complete control over on-camera instructions, visual overlays, prompts, AI voiceovers, and branding, ensuring each video meets your exact requirements. #### How do I manage the videos collected from participants? All submitted videos automatically appear in your secure BrandLens content library. You can filter, organize, review, and instantly download or share videos directly from your dashboard. #### How does BrandLens help ensure video quality and consistency? Our guided, on-screen camera instructions eliminate guesswork. Participants follow clear steps you define, ensuring consistent, high-quality, on-brand videos every time. #### Does BrandLens handle content rights and permissions? Yes, every participant explicitly grants content usage rights upon submission, allowing you hassle-free rights management for unlimited reuse. #### Is BrandLens suitable for very large-scale campaigns? Absolutely. BrandLens is built for scale—handling thousands or even millions of videos effortlessly, making it ideal for large events, global campaigns, or major activations. --- ### [Influencer Marketing Agencies](https://brandlens.io/solutions/influencer-marketing-agencies/) **Published:** May 5, 2025 **Author:** admin **Content:** # Simplify Creator & Consumer UGC Video Collection at Scale for Your Marketing Agency BrandLens makes it easy for influencer and marketing agencies to run creator and consumer video campaigns with precision, speed, and scale. From on-trend creator UGC to direct-from-consumer moments, BrandLens eliminates reshoots, reduces cost, and accelerates delivery—no apps or logins required. [ Schedule a Demo ](https://go.brandlens.io/meetings/vahag/demo?_gl=1*5126vt*_ga*MTUyNzE0NTU4NC4xNzQyOTc1ODk3*_ga_CQ39ZK8T1J*MTc0NDAyMzEwMi4zLjAuMTc0NDAyMzEwNC4wLjAuMA..&uuid=bda8e36c-7198-446b-b5bb-148c3fc9ce6d) ## Why Influencer & Marketing Agencies Use BrandLens ### Streamline Creator Campaigns Give influencers and creators structured, on-camera creative brief, reducing back-and-forth and eliminating missed takes. ### Scale UGC Video Production Run large creator activations or social video campaigns with hundreds (or thousands) of submissions, without managing cloud folders or edits. ### Collect Directly from Consumers Launch UGC campaigns via QR codes or links to capture authentic video content directly from customers at home, in-store, or live events. ### Reduce Costs, Increase Output Skip expensive shoots—create more branded content using your network of creators or communities at a fraction of the cost. ## Influencer UGC Campaign Examples ![](https://brandlens.io/wp-content/uploads/2025/05/Influencer-Marketing-Agencies.png "Influencer-Marketing-Agencies - BrandLens - BrandLens") ### On-Trend Creator Campaigns Use BrandLens to quickly capture lip-syncs, duets, stitch-style content, or influencer POV videos that align with TikTok and Instagram trends. ### Multi-Creator Sponsored Activations Run a single campaign with dozens of influencers, all guided by consistent prompts, visuals, and sponsor messaging. ### Branded Consumer UGC Challenges Let brands activate fans with fun, templatized video challenges collected at scale—great for product launches or seasonal pushes. ### Testimonial & Review Capture Easily collect influencer or consumer video testimonials for use in paid media, landing pages, and social. ### Creator Auditions & Briefed Submissions Collect audition-style clips or content pieces based on exact brand prompts to streamline casting or creator selection. ## Key Features to Streamline Influencer Content Production ### App-Free, Link or QR-Based Video Capture Send creators a link or QR code—no login or upload portals needed. ### On-Screen Prompts & Scene Timelines Guide talent with text, video, or audio overlays so submissions match your creative brief exactly. ### Branded Output, Ready to Publish Automatically add overlays, logos, or scene intros so content is campaign-ready upon upload. ### Centralized Library & Rights Management Manage and sort hundreds of creator or consumer clips with auto-tagging, built-in rights collection, and moderation tools. ### Real-World Impact of BrandLens [ ![](https://brandlens.io/wp-content/uploads/2025/04/cmw-1024x859.png "Content Marketing World - BrandLens - BrandLens") ](https://brandlens.io/case-study/ugc-campaign-at-content-marketing-world/) - April 12, 2025 Category: - Marketing #### [Content Marketing World Conference UGC Campaign](https://brandlens.io/case-study/ugc-campaign-at-content-marketing-world/) - ![Picture of Vahag Karayan](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025-150x150.jpeg) Vahag Karayan [ ![](https://brandlens.io/wp-content/uploads/2025/04/tiktok-agency-trends-1024x859.png "tiktok agency trends - BrandLens - BrandLens") ](https://brandlens.io/case-study/tiktok-viral-trends/) - April 11, 2025 Category: - Marketing #### [TikTok Trends With An Agency](https://brandlens.io/case-study/tiktok-viral-trends/) - ![Picture of Vahag Karayan](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025-150x150.jpeg) Vahag Karayan [ View More Articles ](https://brandlens.io/case-studies/) ###### Customer reviews on Google [ Leave a Review ](https://search.google.com/local/reviews?placeid=ChIJDZAfWkq_woARahBbM08glU8) [ Leave a Review ](https://search.google.com/local/reviews?placeid=ChIJDZAfWkq_woARahBbM08glU8) ## Make UGC Campaigns Effortless—For Creators and Clients [ Request a Demo ](https://go.brandlens.io/meetings/vahag/demo?_gl=1*5126vt*_ga*MTUyNzE0NTU4NC4xNzQyOTc1ODk3*_ga_CQ39ZK8T1J*MTc0NDAyMzEwMi4zLjAuMTc0NDAyMzEwNC4wLjAuMA..&uuid=bda8e36c-7198-446b-b5bb-148c3fc9ce6d) --- ### [Event Promotion Agencies](https://brandlens.io/solutions/event-promotion-agencies/) **Published:** May 6, 2025 **Author:** admin **Content:** # Enhance Your In-Person and Virtual Events with Authentic Videos from Real Attendees Capture the energy, excitement, and audience engagement seamlessly with user-generated videos built for event promotion. Integrate into your marketing and engagement strategies before, during, and after the event. [ Start a Trial ](#) ## Why Event Promotion Agencies Use BrandLens ### Effortless Content Creation Without Apps Turn your audience into your content creators; no app is needed. ### Real-Time Reactions & Testimonials, Live & Authentic Capture real-time reactions, highlights, and testimonials during the event. ### Instant Access to Authentic UGC Speed up post-event content production with instantly available UGC. ## Popular Use Cases ![](https://brandlens.io/wp-content/uploads/2025/05/Event-Promotion-Agencies.png "Event-Promotion-Agencies - BrandLens - BrandLens") ### Capture Spontaneous Live Reaction Videos Gather genuine, emotional responses to key moments and experiences throughout the event. ### Run Engaging Contest & Challenges Videos Spark audience participation and generate buzz with hashtag contests and branded video challenges. ### Music, Sports & Festival Events Crowdsource content from influencers and the general audience, showcasing a range of experiences. ### Event Highlights & Recaps Quickly gather and share event highlights and memorable moments from attendees, creating engaging recaps. ## Key Features for Event Promotion Agencies ### Easy, App-Free Video Creation Capture crucial real-time event content and maximize participation with the platform’s app-free QR code and link sharing. ### Brandable Video Templates Create professional and on-brand video content through customizable templates, significantly reducing post-production time. ### Effortless UGC Collection Essential for handling the large influx of content from events, with AI tools for efficient organization, tagging, and post-event processing. ### Real-World Impact of BrandLens [ ![](https://brandlens.io/wp-content/uploads/2025/04/stan_engagement-1024x1024.jpg "stan_engagement - BrandLens - BrandLens") ](https://brandlens.io/case-study/pre-event-engagement-with-a-creative-campaign-stan/) - April 12, 2025 Category: - Engagement #### [Pre-event Engagement with a Creative Campaign: STAN](https://brandlens.io/case-study/pre-event-engagement-with-a-creative-campaign-stan/) - ![Picture of Vahag Karayan](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025-150x150.jpeg) Vahag Karayan [ ![](https://brandlens.io/wp-content/uploads/2025/04/sxsw-1024x1024.png "sxsw - BrandLens - BrandLens") ](https://brandlens.io/case-study/event-engagement-with-brandlens/) - April 11, 2025 Category: - Marketing #### [Enhanced Engagement at an On-site Event](https://brandlens.io/case-study/event-engagement-with-brandlens/) - ![Picture of Vahag Karayan](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025-150x150.jpeg) Vahag Karayan [ View More Articles ](https://brandlens.io/case-studies/) ###### Customer reviews on Google [ Leave a Review ](https://search.google.com/local/reviews?placeid=ChIJDZAfWkq_woARahBbM08glU8) [ Leave a Review ](https://search.google.com/local/reviews?placeid=ChIJDZAfWkq_woARahBbM08glU8) ## Bring Every Event to Life Through the Eyes of Your Audience [ Request a Demo ](https://go.brandlens.io/meetings/vahag/demo?_gl=1*5126vt*_ga*MTUyNzE0NTU4NC4xNzQyOTc1ODk3*_ga_CQ39ZK8T1J*MTc0NDAyMzEwMi4zLjAuMTc0NDAyMzEwNC4wLjAuMA..&uuid=bda8e36c-7198-446b-b5bb-148c3fc9ce6d) --- ### [Terms & Conditions](https://brandlens.io/terms-and-conditions/) **Published:** March 28, 2025 **Author:** admin **Content:** # Terms & Conditions These terms and conditions (the “Terms and Conditions”) govern the use of brandlens.io (the “Site”). This Site is owned and operated by BrandLens Inc. This Site is an ecommerce website. By using this Site, you indicate that you have read and understand these Terms and Conditions and agree to abide by them at all times. **Intellectual Property** All content published and made available on our Site is the property of BrandLens Inc. and the Site’s creators. This includes, but is not limited to images, text, logos, documents, downloadable files and anything that contributes to the composition of our Site. **Acceptable Use** As a user of our Site, you agree to use our Site legally, not to use our Site for illegal purposes, and not to: Harass or mistreat other users of our Site; Violate the rights of other users of our Site; Violate the intellectual property rights of the Site owners or any third party to the Site; Hack into the account of another user of the Site; Act in any way that could be considered fraudulent; or Post any material that may be deemed inappropriate or offensive. If we believe you are using our Site illegally or in a manner that violates these Terms and Conditions, we reserve the right to limit, suspend or terminate your access to our Site. We also reserve the right to take any legal steps necessary to prevent you from accessing our Site. **Sale of Goods And Services** These Terms and Conditions govern the sale of goods and services available on our Site. The following goods are available on our Site: BrandLens Platform. The following services are available on our Site: BrandLens Platform. The services will be paid for in full when the services are ordered. These Terms and Conditions apply to all the goods and services that are displayed on our Site at the time you access it. This includes all products listed as being out of stock. All information, descriptions, or images that we provide about our goods and services are as accurate as possible. However, we are not legally bound by such information, descriptions, or images as we cannot guarantee the accuracy of all goods and services we provide. You agree to purchase goods and services from our Site at your own risk. We reserve the right to modify, reject or cancel your order whenever it becomes necessary. If we cancel your order and have already processed your payment, we will give you a refund equal to the amount you paid. You agree that it is your responsibility to monitor your payment instrument to verify receipt of any refund. **Subscriptions** Your subscription automatically renews and you will be automatically billed until we receive notification that you want to cancel the subscription. To cancel your subscription, please follow these steps: Subscriptions are monthly or yearly. **Free Trial** We offer the following free trial of our goods and services: free trials are sometimes available when users register for a new account. At the end of your free trial, the following will occur: You will automatically be billed based on your selection of monthly or yearly rates. If you do not want to be billed, you will need to cancel your subscription before your free trial ends. To cancel your free trial, please follow these steps: Contact us via support@brandlens.io. **Payments** We accept the following payment methods on our Site: Credit Card; Debit; and others. When you provide us with your payment information, you authorize our use of and access to the payment instrument you have chosen to use. By providing us with your payment information, you authorize us to charge the amount due to this payment instrument. If we believe your payment has violated any law or these Terms and Conditions, we reserve the right to cancel or reverse your transaction. **Consumer Protection Law** Where any consumer protection legislation in your jurisdiction applies and cannot be excluded, these Terms and Conditions will not limit your legal rights and remedies under that legislation. These Terms and Conditions will be read subject to the mandatory provisions of that legislation. If there is a conflict between these Terms and Conditions and that legislation, the mandatory provisions of the legislation will apply. **Limitation of Liability** BrandLens Inc. and our directors, officers, agents, employees, subsidiaries, and affiliates will not be liable for any actions, claims, losses, damages, liabilities and expenses including legal fees from your use of the Site. **Indemnity** Except where prohibited by law, by using this Site you indemnify and hold harmless BrandLens Inc. and our directors, officers, agents, employees, subsidiaries, and affiliates from any actions, claims, losses, damages, liabilities and expenses including legal fees arising out of your use of our Site or your violation of these Terms and Conditions. **Applicable Law** These Terms and Conditions are governed by the laws of the State of California. **Severability** If at any time any of the provisions set forth in these Terms and Conditions are found to be inconsistent or invalid under applicable laws, those provisions will be deemed void and will be removed from these Terms and Conditions. All other provisions will not be affected by the removal and the rest of these Terms and Conditions will still be considered valid. **Changes** These Terms and Conditions may be amended from time to time in order to maintain compliance with the law and to reflect any changes to the way we operate our Site and the way we expect users to behave on our Site. We will notify users by email of changes to these Terms and Conditions or post a notice on our Site. **Contact Details** Please contact us if you have any questions or concerns. Our contact details are as follows: [(818) 861-6110](tel:8188616110) 115 S. Lamer St, Suite E, Burbank CA 91506 U.S.A. You can also contact us through the feedback form available on our Site. Effective Date: 1st day of January, 2022 --- ### [Testimonials](https://brandlens.io/solutions/testimonials/) **Published:** May 5, 2025 **Author:** admin **Content:** # Collect Powerful Video Testimonials Effortlessly Replace cumbersome Zoom calls and email requests with streamlined, high-quality video testimonials. BrandLens enables your customers, fans, or clients to record and submit impactful testimonial videos within seconds. [ Start a FREE Trial ](#) ## Benefits of Using BrandLens for Testimonial Collection ### Simplified Testimonial Collection Quickly collect video testimonials at scale without complex logistics or follow-ups. ### Consistent, On-Brand Messaging Ensure each testimonial matches your brand voice with easy-to-follow, on-screen guided instructions. ### Rapid Deployment, Zero Friction Launch testimonial campaigns instantly—no apps, downloads, or lengthy setups required. ## Popular Use Cases ![](https://brandlens.io/wp-content/uploads/2025/05/Testimonials-884x1024.png "Testimonials - BrandLens - BrandLens") ### Customer & Client Testimonials Effortlessly gather authentic customer experiences and success stories. ### Employee Advocacy & Recruitment Let employees easily share their experiences, helping to attract top talent and showcase company culture. ### Event & Conference Feedback Collect immediate attendee testimonials to boost event marketing and future attendance. ### Influencer & Creator Endorsements Seamlessly gather influencer reviews and endorsements for authentic brand advocacy. ### Product & Service Reviews Capture authentic user reviews to build trust and enhance conversion rates across your platforms. ## Key Features of the UGC Platform for Collecting Testimonials ### On-Screen Scene Guidance Create clarity and consistency with structured video prompts, ensuring professional-quality testimonials every time. ### Multi-Scene Storyboarding (Camera Timeline) Break down testimonials into clear segments (e.g. name, challenge, solution, results), so even non-speakers deliver structured, high-quality narratives. ### Built-in Consent & Rights Management Automatically collect usage rights at the time of submission. ### Real-World Impact of BrandLens [ ![](https://brandlens.io/wp-content/uploads/2025/07/cashperclip-1024x859.jpg "cashperclip - BrandLens - BrandLens") ](https://brandlens.io/case-study/how-cashperclip-com-uses-brandlens-to-power-its-stock-video-campaigns/) - July 23, 2025 Category: - Activation #### [How CashPerClip.com Uses BrandLens to Power Its Stock Video Campaigns](https://brandlens.io/case-study/how-cashperclip-com-uses-brandlens-to-power-its-stock-video-campaigns/) - ![Picture of Vahagn Khachikyan](https://secure.gravatar.com/avatar/68395e8cd4426373630f53e740ea64e1381d54b22e3084b49597a42e3182ffdb?s=96&d=mm&r=g) Vahagn Khachikyan [ ![](https://brandlens.io/wp-content/uploads/2025/05/unicef-1024x859.png "UNICEF and BrandLens Share Real Breastfeeding Stories - BrandLens - BrandLens") ](https://brandlens.io/case-study/unicef-and-brandlens-share-real-breastfeeding-stories/) - May 26, 2025 Category: - Activation, Engagement #### [UNICEF and BrandLens Share Real Breastfeeding Stories](https://brandlens.io/case-study/unicef-and-brandlens-share-real-breastfeeding-stories/) - ![Picture of Vahagn Khachikyan](https://secure.gravatar.com/avatar/68395e8cd4426373630f53e740ea64e1381d54b22e3084b49597a42e3182ffdb?s=96&d=mm&r=g) Vahagn Khachikyan [ ![](https://brandlens.io/wp-content/uploads/2025/04/hershey-832x1024.png "hershey - BrandLens - BrandLens") ](https://brandlens.io/case-study/hersheys-kisses-with-personalized-videos/) - April 15, 2025 Category: - Activation, Engagement #### [Hershey’s kisses with personalized videos from buyers](https://brandlens.io/case-study/hersheys-kisses-with-personalized-videos/) - ![Picture of Vahag Karayan](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025-150x150.jpeg) Vahag Karayan [ View More Articles ](https://brandlens.io/case-studies/) ###### Customer reviews on Google [ Leave a Review ](https://search.google.com/local/reviews?placeid=ChIJDZAfWkq_woARahBbM08glU8) [ Leave a Review ](https://search.google.com/local/reviews?placeid=ChIJDZAfWkq_woARahBbM08glU8) ## Turn Customer Stories Into Your Best Marketing [ Request a Demo ](https://go.brandlens.io/meetings/vahag/demo?_gl=1*5126vt*_ga*MTUyNzE0NTU4NC4xNzQyOTc1ODk3*_ga_CQ39ZK8T1J*MTc0NDAyMzEwMi4zLjAuMTc0NDAyMzEwNC4wLjAuMA..&uuid=bda8e36c-7198-446b-b5bb-148c3fc9ce6d) --- ### [Winery & Wine Clubs](https://brandlens.io/solutions/winery-wine-clubs/) **Published:** May 5, 2025 **Author:** admin **Content:** # Transform Every Bottle Into a Story Worth Sharing BrandLens turns every wine moment into a personalized, shareable experience. From tableside storytelling and gifting videos to fan-submitted tasting notes and memories, wineries and wine clubs use BrandLens to connect with customers and their friends, well beyond the tasting room. [ Request a Demo ](https://go.brandlens.io/meetings/vahag/demo?_gl=1*5126vt*_ga*MTUyNzE0NTU4NC4xNzQyOTc1ODk3*_ga_CQ39ZK8T1J*MTc0NDAyMzEwMi4zLjAuMTc0NDAyMzEwNC4wLjAuMA..&uuid=bda8e36c-7198-446b-b5bb-148c3fc9ce6d) ## Why Wineries & Wine Clubs Use BrandLens ### Enhance the Bottle Experience Attach video stories to each bottle—from the vineyard, the winemaker, or even a surprise celebrity—scanned at the table or when gifted. ### Build Community Through Content Invite club members and customers to share tasting notes, wine pairings, or special moments through guided video prompts. ### Collect Feedback and Stories at Scale Make it effortless to gather customer reviews, event reactions, and wine memories—no app, no friction. ## Popular Use Cases ![](https://brandlens.io/wp-content/uploads/2025/05/Winery-Wine-Clubs.png "Winery-&-Wine-Clubs - BrandLens - BrandLens") ### Tableside Storytelling Experiences A guest scans the QR code on a bottle and hears a personal message from the winemaker, owner, or a brand ambassador. ### Video-Gifting Moments Customers record personal videos to attach to gifted bottles—making every gift more thoughtful and memorable. ### Club Member Video Feedback **I**nvite members to record short reviews or tasting experiences for new releases. ### Winemaker Q&A Reactions Let customers submit questions via video and share the winemaker’s video responses as part of future shipments. ### Event Story Reels Capture videos from winery events or club gatherings and auto-curate them into reels or social galleries. ### Campaigns That Drive Reorders Create video-driven campaigns ("show us your pour," "pairing of the week") that incentivize social sharing and purchase behavior. ## Key Features for Wineries & Wine Clubs ### No-App QR Access on Every Bottle or Insert Scan and record instantly—perfect for tableside experiences, home celebrations, or gifting moments. ### Branded, Guided Video Templates Customize on-screen prompts to guide storytelling, tasting notes, or personal messages. ### Smart Content Libraries & Rights Management Organize customer-submitted videos with AI tagging, moderate easily, and secure usage rights automatically. ### Social-Ready Storytelling Let customers share their wine moments instantly—boosting organic discovery and loyalty. ### Real-World Impact of BrandLens [ ![](https://brandlens.io/wp-content/uploads/2025/07/cashperclip-1024x859.jpg "cashperclip - BrandLens - BrandLens") ](https://brandlens.io/case-study/how-cashperclip-com-uses-brandlens-to-power-its-stock-video-campaigns/) - July 23, 2025 Category: - Activation #### [How CashPerClip.com Uses BrandLens to Power Its Stock Video Campaigns](https://brandlens.io/case-study/how-cashperclip-com-uses-brandlens-to-power-its-stock-video-campaigns/) - ![Picture of Vahagn Khachikyan](https://secure.gravatar.com/avatar/68395e8cd4426373630f53e740ea64e1381d54b22e3084b49597a42e3182ffdb?s=96&d=mm&r=g) Vahagn Khachikyan [ ![](https://brandlens.io/wp-content/uploads/2025/05/unicef-1024x859.png "UNICEF and BrandLens Share Real Breastfeeding Stories - BrandLens - BrandLens") ](https://brandlens.io/case-study/unicef-and-brandlens-share-real-breastfeeding-stories/) - May 26, 2025 Category: - Activation, Engagement #### [UNICEF and BrandLens Share Real Breastfeeding Stories](https://brandlens.io/case-study/unicef-and-brandlens-share-real-breastfeeding-stories/) - ![Picture of Vahagn Khachikyan](https://secure.gravatar.com/avatar/68395e8cd4426373630f53e740ea64e1381d54b22e3084b49597a42e3182ffdb?s=96&d=mm&r=g) Vahagn Khachikyan [ ![](https://brandlens.io/wp-content/uploads/2025/04/hershey-832x1024.png "hershey - BrandLens - BrandLens") ](https://brandlens.io/case-study/hersheys-kisses-with-personalized-videos/) - April 15, 2025 Category: - Activation, Engagement #### [Hershey’s kisses with personalized videos from buyers](https://brandlens.io/case-study/hersheys-kisses-with-personalized-videos/) - ![Picture of Vahag Karayan](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025-150x150.jpeg) Vahag Karayan [ View More Articles ](https://brandlens.io/case-studies/) ###### Customer reviews on Google [ Leave a Review ](https://search.google.com/local/reviews?placeid=ChIJDZAfWkq_woARahBbM08glU8) [ Leave a Review ](https://search.google.com/local/reviews?placeid=ChIJDZAfWkq_woARahBbM08glU8) ## Let Your Bottles Speak for Themselves [ Request a Demo ](https://go.brandlens.io/meetings/vahag/demo?_gl=1*5126vt*_ga*MTUyNzE0NTU4NC4xNzQyOTc1ODk3*_ga_CQ39ZK8T1J*MTc0NDAyMzEwMi4zLjAuMTc0NDAyMzEwNC4wLjAuMA..&uuid=bda8e36c-7198-446b-b5bb-148c3fc9ce6d) --- ### [Travel & Hospitality](https://brandlens.io/solutions/travel-hospitality/) **Published:** May 6, 2025 **Author:** admin **Content:** # Turn Every Guest & Traveller Experience Into Shareable Videos With BrandLens, travelers become storytellers, capturing guided, on-brand videos of their stays, adventures, and unforgettable moments. From boutique hotels to luxury resorts and tour operators, BrandLens lets you collect and share authentic UGC guest content at scale. [ Request a Demo ](https://go.brandlens.io/meetings/vahag/demo?_gl=1*5126vt*_ga*MTUyNzE0NTU4NC4xNzQyOTc1ODk3*_ga_CQ39ZK8T1J*MTc0NDAyMzEwMi4zLjAuMTc0NDAyMzEwNC4wLjAuMA..&uuid=bda8e36c-7198-446b-b5bb-148c3fc9ce6d) ## Why Travel & Hospitality Brands Use BrandLens ### Turn Guests Into Ambassadors Let travelers showcase their experience while promoting your brand organically. ### Collect Video Content at Every Touchpoint From check-in to excursions, create seamless opportunities for guests to record meaningful video moments. ### No App Downloads or Editing Skills Required Easily promote positive reviews and boost return visits through engaging UGC. ## Popular Use Cases of Hospitality ![](https://brandlens.io/wp-content/uploads/2025/05/Travel-Hospitality.png "Travel-&-Hospitality - BrandLens - BrandLens") ### Guest Experience Video Testimonials Collect authentic video testimonials from happy travelers sharing their stay, tour, or experience highlights. ### Destination Story Videos Invite guests to film guided tours, favorite spots, or “hidden gems” with on-screen storytelling prompts. ### Hotel Welcome or Check-Out Videos Let guests record a thank-you, review, or feedback clip at the end of their stay—great for social and internal teams. ### Creator-Driven Travel Campaigns Equip influencers or tour partners with a guided BrandLens camera to capture high-quality content on the go. ### Anniversary, Proposal & Milestone Moments Make special stays unforgettable with video prompts for romantic getaways, birthday trips, or honeymoons. ## Key Features for Travel & Hospitality ### App-Free Recording, Global Ready Works instantly in any browser—perfect for guests on the move or traveling internationally. ### Guided Storytelling On-screen prompts in any language help travelers create engaging, brand-aligned content. ### Scalable UGC Collection AI-powered management organizes and scales large volumes of travel content. ### Real-World Impact of BrandLens [ ![](https://brandlens.io/wp-content/uploads/2025/07/cashperclip-1024x859.jpg "cashperclip - BrandLens - BrandLens") ](https://brandlens.io/case-study/how-cashperclip-com-uses-brandlens-to-power-its-stock-video-campaigns/) - July 23, 2025 Category: - Activation #### [How CashPerClip.com Uses BrandLens to Power Its Stock Video Campaigns](https://brandlens.io/case-study/how-cashperclip-com-uses-brandlens-to-power-its-stock-video-campaigns/) - ![Picture of Vahagn Khachikyan](https://secure.gravatar.com/avatar/68395e8cd4426373630f53e740ea64e1381d54b22e3084b49597a42e3182ffdb?s=96&d=mm&r=g) Vahagn Khachikyan [ ![](https://brandlens.io/wp-content/uploads/2025/05/unicef-1024x859.png "UNICEF and BrandLens Share Real Breastfeeding Stories - BrandLens - BrandLens") ](https://brandlens.io/case-study/unicef-and-brandlens-share-real-breastfeeding-stories/) - May 26, 2025 Category: - Activation, Engagement #### [UNICEF and BrandLens Share Real Breastfeeding Stories](https://brandlens.io/case-study/unicef-and-brandlens-share-real-breastfeeding-stories/) - ![Picture of Vahagn Khachikyan](https://secure.gravatar.com/avatar/68395e8cd4426373630f53e740ea64e1381d54b22e3084b49597a42e3182ffdb?s=96&d=mm&r=g) Vahagn Khachikyan [ ![](https://brandlens.io/wp-content/uploads/2025/04/hershey-832x1024.png "hershey - BrandLens - BrandLens") ](https://brandlens.io/case-study/hersheys-kisses-with-personalized-videos/) - April 15, 2025 Category: - Activation, Engagement #### [Hershey’s kisses with personalized videos from buyers](https://brandlens.io/case-study/hersheys-kisses-with-personalized-videos/) - ![Picture of Vahag Karayan](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025-150x150.jpeg) Vahag Karayan [ View More Articles ](https://brandlens.io/case-studies/) ###### Customer reviews on Google [ Leave a Review ](https://search.google.com/local/reviews?placeid=ChIJDZAfWkq_woARahBbM08glU8) [ Leave a Review ](https://search.google.com/local/reviews?placeid=ChIJDZAfWkq_woARahBbM08glU8) ## Let guests relive their trip and promote you while they do. [ Request a Demo ](https://go.brandlens.io/meetings/vahag/demo?_gl=1*5126vt*_ga*MTUyNzE0NTU4NC4xNzQyOTc1ODk3*_ga_CQ39ZK8T1J*MTc0NDAyMzEwMi4zLjAuMTc0NDAyMzEwNC4wLjAuMA..&uuid=bda8e36c-7198-446b-b5bb-148c3fc9ce6d) --- ### [Legal Testimonials](https://brandlens.io/solutions/legal-testimonials/) **Published:** May 6, 2025 **Author:** admin **Content:** # Turn Client Recoveries Into Your Strongest Marketing Tool Showcase authentic, story-driven video testimonials from the clients you’ve helped—without apps, editing, or tech barriers. With BrandLens, every recovery becomes a compelling reason for new clients to trust your firm. [ Start a Trial ](#) ## Why Personal Injury Firms Use BrandLens ### Build Trust Fast With Real Stories People don’t want promises—they want proof. Video testimonials from real clients build instant credibility and human connection. ### Effortless Video Collection Share a simple link or QR code. Clients record in minutes from their phone with your specific on-screen questions and prompts. ### Ready-to-Use, Rights Cleared Content All videos are automatically stored in your library with secured permissions—perfect for websites, ads, and social media. ## Popular Use Cases ![](https://brandlens.io/wp-content/uploads/2025/05/Legal-Testimonials.png "Legal-Testimonials - BrandLens - BrandLens") ### Client Video Testimonials Enable satisfied clients to record authentic, guided video testimonials that build trust and highlight your personal injury expertise. ### “Why I Chose This Firm” Testimonials Let clients explain what sets your firm apart, from compassion and support to courtroom success. ### Referral Video Testimonials Make it easy for doctors, attorneys, or professionals to endorse your firm with brief, branded video messages. ### Post-Case Gratitude Videos Capture emotional thank-you moments from clients after a win—powerful content for team morale and prospective clients. ### Case Outcome Video Snippets Share short clips showcasing successful verdicts or settlements privately or publicly with potential clients ## Key Features of the UGC Platform for Legal Testimonials ### App-Free Video Testimonial Capture No sign-ins or downloads. Works instantly on any smartphone. ### On-Screen Instructions = Better Testimonials Step-by-step guidance ensures clear, impactful messaging—no video skills needed. ### Compliant and Secure Built-in content releases and secure hosting ensure ethical, private, and compliant use. ### Real-World Impact of BrandLens [ ![](https://brandlens.io/wp-content/uploads/2025/07/cashperclip-1024x859.jpg "cashperclip - BrandLens - BrandLens") ](https://brandlens.io/case-study/how-cashperclip-com-uses-brandlens-to-power-its-stock-video-campaigns/) - July 23, 2025 Category: - Activation #### [How CashPerClip.com Uses BrandLens to Power Its Stock Video Campaigns](https://brandlens.io/case-study/how-cashperclip-com-uses-brandlens-to-power-its-stock-video-campaigns/) - ![Picture of Vahagn Khachikyan](https://secure.gravatar.com/avatar/68395e8cd4426373630f53e740ea64e1381d54b22e3084b49597a42e3182ffdb?s=96&d=mm&r=g) Vahagn Khachikyan [ ![](https://brandlens.io/wp-content/uploads/2025/05/unicef-1024x859.png "UNICEF and BrandLens Share Real Breastfeeding Stories - BrandLens - BrandLens") ](https://brandlens.io/case-study/unicef-and-brandlens-share-real-breastfeeding-stories/) - May 26, 2025 Category: - Activation, Engagement #### [UNICEF and BrandLens Share Real Breastfeeding Stories](https://brandlens.io/case-study/unicef-and-brandlens-share-real-breastfeeding-stories/) - ![Picture of Vahagn Khachikyan](https://secure.gravatar.com/avatar/68395e8cd4426373630f53e740ea64e1381d54b22e3084b49597a42e3182ffdb?s=96&d=mm&r=g) Vahagn Khachikyan [ ![](https://brandlens.io/wp-content/uploads/2025/04/hershey-832x1024.png "hershey - BrandLens - BrandLens") ](https://brandlens.io/case-study/hersheys-kisses-with-personalized-videos/) - April 15, 2025 Category: - Activation, Engagement #### [Hershey’s kisses with personalized videos from buyers](https://brandlens.io/case-study/hersheys-kisses-with-personalized-videos/) - ![Picture of Vahag Karayan](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025-150x150.jpeg) Vahag Karayan [ View More Articles ](https://brandlens.io/case-studies/) ###### Customer reviews on Google [ Leave a Review ](https://search.google.com/local/reviews?placeid=ChIJDZAfWkq_woARahBbM08glU8) [ Leave a Review ](https://search.google.com/local/reviews?placeid=ChIJDZAfWkq_woARahBbM08glU8) ## Let Your Clients Speak for Your Firm [ Request a Demo ](https://go.brandlens.io/meetings/vahag/demo?_gl=1*5126vt*_ga*MTUyNzE0NTU4NC4xNzQyOTc1ODk3*_ga_CQ39ZK8T1J*MTc0NDAyMzEwMi4zLjAuMTc0NDAyMzEwNC4wLjAuMA..&uuid=bda8e36c-7198-446b-b5bb-148c3fc9ce6d) --- ### [Solutions](https://brandlens.io/solutions/) **Published:** April 29, 2025 **Author:** admin **Content:** # BrandLens Solutions Drive Results Across Industries with Video Content Explore a range of powerful BrandLens solutions tailored to address key brand challenges and drive meaningful growth across various industries and markets. [ Start a Trial ](#) ### Agencies [ ](https://brandlens.io/solutions/experiential-marketing-agencies/) ##### [ Experiential Marketing Agencies ](https://brandlens.io/solutions/experiential-marketing-agencies/) [ ](https://brandlens.io/solutions/influencer-marketing-agencies/) ##### [ Influencer Marketing Agencies ](https://brandlens.io/solutions/influencer-marketing-agencies/) [ ](https://brandlens.io/solutions/event-promotion-agencies/) ##### [ Event Promotion Agencies ](https://brandlens.io/solutions/event-promotion-agencies/) ### Industries Served [ ](https://brandlens.io/solutions/retail-and-ecommerce/) ##### [ Retail & eCommerce ](https://brandlens.io/solutions/retail-and-ecommerce/) [ ](https://brandlens.io/solutions/beauty-and-fashion/) ##### [ Fashion and Beauty ](https://brandlens.io/solutions/beauty-and-fashion/) [ ](https://brandlens.io/solutions/sports-entertainment/) ##### [ Sports & Entertainment ](https://brandlens.io/solutions/sports-entertainment/) [ ](https://brandlens.io/solutions/consumer-packaged-goods/) ##### [ Consumer Packaged Goods ](https://brandlens.io/solutions/consumer-packaged-goods/) [ ](https://brandlens.io/solutions/gifting-cards-flowers/) ##### [ Gifting, Cards & Flowers ](https://brandlens.io/solutions/gifting-cards-flowers/) [ ](https://brandlens.io/solutions/media-and-entertainment/) ##### [ Media & Entertainment ](https://brandlens.io/solutions/media-and-entertainment/) [ ](https://brandlens.io/solutions/restaurants/) ##### [ Restaurants ](https://brandlens.io/solutions/restaurants/) [ ](https://brandlens.io/solutions/travel-hospitality/) ##### [ Travel & Hospitality ](https://brandlens.io/solutions/travel-hospitality/) [ ](https://brandlens.io/solutions/museums/) ##### [ Museums & Entertainment Centers ](https://brandlens.io/solutions/museums/) [ ](https://brandlens.io/solutions/winery-wine-clubs/) ##### [ Winery & Wine Clubs ](https://brandlens.io/solutions/winery-wine-clubs/) [ ](https://brandlens.io/solutions/employee-engagement/) ##### [ Employee Engagement ](https://brandlens.io/solutions/employee-engagement/) [ ](https://brandlens.io/solutions/legal-testimonials/) ##### [ Legal Testimonials ](https://brandlens.io/solutions/legal-testimonials/) [ ](https://brandlens.io/solutions/testimonials/) ##### [ Testimonials ](https://brandlens.io/solutions/testimonials/) ## Use Cases ### Campaign Launch Videos Quickly create promotional videos for client campaigns. ### Social Media Content Produce high-quality, client-branded social posts. ### Event Highlights Capture and edit event footage for marketing. ### What Our Customers Are Saying ###### Customer reviews on Google [ Leave a Review ](https://search.google.com/local/reviews?placeid=ChIJDZAfWkq_woARahBbM08glU8) [ Leave a Review ](https://search.google.com/local/reviews?placeid=ChIJDZAfWkq_woARahBbM08glU8) ## Start Building Trust with Real Customer Videos Today [ Request a Demo ](https://go.brandlens.io/meetings/vahag/demo?_gl=1*5126vt*_ga*MTUyNzE0NTU4NC4xNzQyOTc1ODk3*_ga_CQ39ZK8T1J*MTc0NDAyMzEwMi4zLjAuMTc0NDAyMzEwNC4wLjAuMA..&uuid=bda8e36c-7198-446b-b5bb-148c3fc9ce6d) --- ### [Employee Engagement](https://brandlens.io/solutions/employee-engagement/) **Published:** May 5, 2025 **Author:** admin **Content:** # Boost Employee Engagement with Authentic User-Generated Content From onboarding to retirements, holiday challenges to team highlights, BrandLens helps companies engage employees across locations through fun, guided video experiences. No apps, no editing, just participation made easy, with videos instantly ready to share internally or on social. [ Start a Trial ](#) ## Advantages of the UGC Platform for Employee Engagement ### Collect and Share Employee-Generated Content Gather authentic videos from employees and share them across the company or on social media to build a stronger sense of community. ### Unify Distributed Teams Bring remote and in-person teams together through shared video campaigns that feel personal and inclusive. ### Capture Internal Culture at Scale Celebrate people, milestones, and moments across locations with effortless video storytelling. ### Make Participation Easy & Fun Employees simply scan, record, and submit—no downloads, no logins, and no tech headaches. ## Popular Use Cases ![](https://brandlens.io/wp-content/uploads/2025/05/Employee-Engagement.png "Employee-Engagement - BrandLens - BrandLens") ### Farewell Wishes & Celebrations Send off departing colleagues with heartfelt video messages collected from across departments or regions. ### Holiday & Costume Challenges Run Halloween costume contests, holiday shoutouts, or themed challenges employees love to join. ### New Hire Intros & Onboarding Stories Let new employees introduce themselves via quick video prompts—great for large or distributed orgs. ### Employee Spotlights & Milestones Celebrate anniversaries, promotions, or personal wins with short video shoutouts from peers or leadership. ### Team Building & Introduction Capture fun "get to know you" moments and share them with teammates before meeting in person or joining a group session. ### Culture Campaigns & Employer Branding Gather stories that showcase your values, mission, and people—from why they joined to what makes them stay. ## Key Features of Video Platform for Employee Engagement ### App-Free QR & Link Access Employees record from mobile or desktop with a scan or click—ideal for busy schedules and remote teams. ### Guided Video Prompts Create structured UGC Video templates so employees don’t need to do editing. Just Point and shoot. ### Centralized Video Library Auto-organize and store employee videos by campaign, team, or use case, with built-in usage rights. ### Private Sharing & Moderation Tools Use it internally or externally. Easily moderate content, control visibility, and export for team huddles or social media. ### Real-World Impact of BrandLens [ ![](https://brandlens.io/wp-content/uploads/2025/04/ucla-1024x1024.png "ucla - BrandLens - BrandLens") ](https://brandlens.io/case-study/ucla-mba-discovery-campaign/) - April 12, 2025 Category: - Engagement #### [UCLA MBA Discovery Campaign](https://brandlens.io/case-study/ucla-mba-discovery-campaign/) - ![Picture of Vahag Karayan](https://brandlens.io/wp-content/uploads/2026/07/Vahag-BrandLens-in-westside-2025-150x150.jpeg) Vahag Karayan [ View More Articles ](https://brandlens.io/case-studies/) ###### Customer reviews on Google [ Leave a Review ](https://search.google.com/local/reviews?placeid=ChIJDZAfWkq_woARahBbM08glU8) [ Leave a Review ](https://search.google.com/local/reviews?placeid=ChIJDZAfWkq_woARahBbM08glU8) ## Build Stronger Teams, One UGC Video at a Time [ Request a Demo ](https://go.brandlens.io/meetings/vahag/demo?_gl=1*5126vt*_ga*MTUyNzE0NTU4NC4xNzQyOTc1ODk3*_ga_CQ39ZK8T1J*MTc0NDAyMzEwMi4zLjAuMTc0NDAyMzEwNC4wLjAuMA..&uuid=bda8e36c-7198-446b-b5bb-148c3fc9ce6d) --- ### [Privacy Policy](https://brandlens.io/privacy-policy/) **Published:** March 26, 2025 **Author:** admin **Content:** # Privacy Policy ##### **General Information** Type of website: Saas/Ecommerce Effective date: 1st day of January, 2022 [brandlens.io](https://brandlens.io) (the “Site”) is owned and operated by BrandLens Inc. BrandLens Inc. is the data controller and can be contacted at: [(818) 861-6110](tel:8188616110) 115 S. Lamer St, Suite E, Burbank CA 91506 U.S.A. **Purpose** The purpose of this privacy policy (this “Privacy Policy”) is to inform users of our Site of the following: The personal data we will collect; Use of collected data; Who has access to the data collected; The rights of Site users; and The Site’s cookie policy. This Privacy Policy applies in addition to the terms and conditions of our Site. **GDPR** For users in the European Union, we adhere to the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016, known as the General Data Protection Regulation (the “GDPR”). For users in the United Kingdom, we adhere to the GDPR as enshrined in the Data Protection Act 2018. We have not appointed a Data Protection Officer as we do not fall within the categories of controllers and processors required to appoint a Data Protection Officer under Article 37 of the GDPR. **Consent** By using our Site users agree that they consent to: The conditions set out in this Privacy Policy. When the legal basis for us processing your personal data is that you have provided your consent to that processing, you may withdraw your consent at any time. If you withdraw your consent, it will not make processing which we completed before you withdrew your consent unlawful. You can withdraw your consent by: Contacting info@brandlens.io. **Legal Basis for Processing** We collect and process personal data about users in the EU only when we have a legal basis for doing so under Article 6 of the GDPR. We rely on the following legal bases to collect and process the personal data of users in the EU: Users have provided their consent to the processing of their data for one or more specific purposes; and Processing of user personal data is necessary for us to take, at the request of a user, steps before entering a contract or for the performance of a contract to which a user is a party. If a user does not provide the the personal data necessary to perform a contract the consequences are as follows: Can not sign up for the subscription service. **Personal Data We Collect** We only collect data that helps us achieve the purpose set out in this Privacy Policy. We will not collect any additional data beyond the data listed below without notifying you first. **Data Collected in a Non-Automatic Way** We may also collect the following data when you perform certain functions on our Site: First and last name; Email address; Phone number; Address; and Payment information. This data may be collected using the following methods: Signing up for a subscription. **How We Use Personal Data** Data collected on our Site will only be used for the purposes specified in this Privacy Policy or indicated on the relevant pages of our Site. We will not use your data beyond what we disclose in this Privacy Policy. The data we collect when the user performs certain functions may be used for the following purposes: Account creation and payment processing. **Who We Share Personal Data With** Employees We may disclose user data to any member of our organization who reasonably needs access to user data to achieve the purposes set out in this Privacy Policy. Third Parties We may share user data with the following third parties: Payment Processing Provider. We may share the following user data with third parties: User and Payment information. We may share user data with third parties for the following purposes: Payment processing. Third parties will not be able to access user data beyond what is reasonably necessary to achieve the given purpose. **Other Disclosures** We will not sell or share your data with other third parties, except in the following cases: If the law requires it; If it is required for any legal proceeding; To prove or protect our legal rights; and To buyers or potential buyers of this company in the event that we seek to sell the company. If you follow hyperlinks from our Site to another Site, please note that we are not responsible for and have no control over their privacy policies and practices. **How Long We Store Personal Data** User data will be stored until the purpose the data was collected for has been achieved. You will be notified if your data is kept for longer than this period. **How We Protect Your Personal Data** data is retained at a well-known, established payment provider and well-known, established CMR SaaS solution While we take all reasonable precautions to ensure that user data is secure and that users are protected, there always remains the risk of harm. The Internet as a whole can be insecure at times and therefore we are unable to guarantee the security of user data beyond what is reasonably practical. **Your Rights as a User** Under the GDPR, you have the following rights: Right to be informed; Right of access; Right to rectification; Right to erasure; Right to restrict processing; Right to data portability; and Right to object. **Children** We do not knowingly collect or use personal data from children under 16 years of age. If we learn that we have collected personal data from a child under 16 years of age, the personal data will be deleted as soon as possible. If a child under 16 years of age has provided us with personal data their parent or guardian may contact our privacy officer. **How to Access, Modify, Delete, or Challenge the Data Collected** If you would like to know if we have collected your personal data, how we have used your personal data, if we have disclosed your personal data and to who we disclosed your personal data, if you would like your data to be deleted or modified in any way, or if you would like to exercise any of your other rights under the GDPR, please contact our privacy officer here: Gugo Martikyan gugo@brandlens.io (818) 861-6110 115 S. Lamer St, Suite E, Burbank CA 91506 U.S.A. **Do Not Track Notice** Do Not Track (“DNT”) is a privacy preference that you can set in certain web browsers. We do not track the users of our Site over time and across third party websites and therefore do not respond to browser-initiated DNT signals. We are not responsible for and cannot guarantee how any third parties who interact with our Site and your data will respond to DNT signals. **Cookie Policy** A cookie is a small file, stored on a user’s hard drive by a website. Its purpose is to collect data relating to the user’s browsing habits. You can choose to be notified each time a cookie is transmitted. You can also choose to disable cookies entirely in your internet browser, but this may decrease the quality of your user experience. We use the following types of cookies on our Site: Functional cookies Functional cookies are used to remember the selections you make on our Site so that your selections are saved for your next visits; and Analytical cookies Analytical cookies allow us to improve the design and functionality of our Site by collecting data on how you access our Site, for example data on the content you access, how long you stay on our Site, etc. **Modifications** This Privacy Policy may be amended from time to time in order to maintain compliance with the law and to reflect any changes to our data collection process. When we amend this Privacy Policy we will update the “Effective Date” at the top of this Privacy Policy. We recommend that our users periodically review our Privacy Policy to ensure that they are notified of any updates. If necessary, we may notify users by email of changes to this Privacy Policy. **Complaints** If you have any complaints about how we process your personal data, please contact us through the contact methods listed in the Contact Information section so that we can, where possible, resolve the issue. If you feel we have not addressed your concern in a satisfactory manner you may contact a supervisory authority. You also have the right to directly make a complaint to a supervisory authority. You can lodge a complaint with a supervisory authority. **Contact Information** If you have any questions, concerns or complaints, you can contact our privacy officer, Gugo Martikyan, at: gugo@brandlens.io (818) 861-6110 115 S. Lamer St, Suite E, Burbank CA 91506 U.S.A. **California Consumer Privacy Act Privacy Notice** Website: brandlens.io This Privacy Notice supplements the brandlens.io Privacy Policy and applies solely to California consumers who visit brandlens.io. Any terms defined in the California Consumer Privacy Act of 2018 (“CCPA”) have the same meaning when used in this Privacy Notice. **Information We Collect** We have collected the following categories of personal information about consumers in the past twelve (12) months: Identifiers such as a real name, alias, postal address, online identifier, internet protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers; Categories of personal information described in California customer records law (Cal. Civ. Code § 1798.80(e)) such as name, signature, social security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information; Commercial information such as records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies; Internet or other electronic network activity information such as browsing history, search history, and information regarding a consumer’s interaction with an internet website, application, or advertisement; Geolocation data such as physical location; Audio, electronic, visual, thermal, olfactory, or similar information, such as audio, images, or video or call recordings created in connection with our business activities; Professional or employment-related information such as occupation, job history, or employer information; and Inferences drawn from any of the personal information listed above to create a profile about a consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, or aptitudes. **Sources of Information** We collect the categories of personal information listed above from the following categories of sources: User registration. **Use of Personal Information** We may use or disclose personal information for one or more of the following business purposes: registration to use BrandLens Platform. **Sharing Personal Information** We have not disclosed consumer personal information in the past twelve (12) months. **Sale of Personal Information** We have not sold consumer personal information in the past twelve (12) months. **Your Rights and Choices** The CPPA provides California residents with specific rights regarding their personal information. This section describes your CCPA rights and explains how you can exercise those rights. **Access to Specific Information and Data Portability Rights** You have the right to request that brandlens.io disclose to you certain information about our collection and use of your personal information in the past 12 months. Once we receive and confirm your verifiable consumer request (see the Exercising Your Access and Deletion Rights section below), we will disclose to you: The categories of personal information we collected about you; The categories of sources from which we collected personal information about you; Our business or commercial purpose for collecting or selling personal information; The categories of third parties with whom we share personal information; and The specific pieces of personal information we have collected about you (also called a data portability request). **Deletion Request Rights** You have the right to request that we delete any of your personal information that we collected and retained, subject to certain exceptions. Once we have received and confirmed your verifiable consumer request, we will delete, and direct any of our service providers to delete, your personal information from our records, unless an exception applies. We may deny your deletion request if retaining the information is necessary for us or our service providers to: - Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you; - Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities; - Debug products to identify and repair errors that impair existing intended functionality; - Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law; - Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.); - Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when deletion of the information is likely to render impossible or seriously impair the research’s achievement, if you previously provided informed consent; - Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us; - Comply with a legal obligation, or Make other internal and lawful uses of that information that are compatible with the context in which you provided it. **Exercising Your Access and Deletion Rights** To exercise your access and deletion rights described above, please submit a verifiable consumer request to us at: info@brandlens.io. You may only make a verifiable consumer request for access twice within a 12-month period. The verifiable consumer request must: Provide enough information for us to reasonably verify you are the person about whom we collected personal information or an authorized representative; and Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it. We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. You are not required to make an account with us to make a verifiable consumer request. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request. **Response Timing and Format** We endeavour to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. 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Unless permitted by the CCPA, we will not use whether or not you have exercised your CCPA rights to: Deny you goods or services; Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties; Provide you a different level or quality of goods or services; or Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services. **Changes To This Privacy Notice** We may amend this Privacy Notice from time to time to maintain compliance with the law and to reflect any changes to our data collection process. We recommend you check this Privacy Notice from time to time to ensure you are aware of any changes. If necessary, we may notify you by email of changes to this Privacy Notice. **Contact Information** If you have any questions or concerns, you can contact us at: BrandLens Inc. [(818) 861-6110](http://TEL:8188616110) 115 S. Lamer St, Suite E, Burbank CA 91506 U.S.A. --- ### [How It Works](https://brandlens.io/how-it-works/) **Published:** March 27, 2025 **Author:** admin **Content:** # How BrandLens Brings Your Video Vision to Life From ideation to collaboration, see how easy it is to co-create stunning UGC videos with BrandLens. [ Request a Demo ](https://go.brandlens.io/meetings/vahag/demo?_gl=1*19nzjqs*_ga*OTM4MTA1NjcuMTczNzk4NDE5Mg..*_ga_CQ39ZK8T1J*MTc0NTIzNjY2MC4zMC4wLjE3NDUyMzY2NjAuMC4wLjA.&uuid=536cb129-d359-4a41-925d-7788ef627648) ## Step-by-Step Process ![](https://brandlens.io/wp-content/uploads/2025/04/image-13.png "image 13 - BrandLens - BrandLens") ##### Launch your campaign in minutes with complete creative control: 01 ### Create a Campaign - Customize the landing page with purpose, data fields, incentives and content rights - Design the camera experience with overlays, prompts, and voice instructions - Build scenes using the timeline with step-by-step creative briefs - Set sharing permissions and design the thank you page 02 ### Share with Your Community/Creators - Get a unique shareable link or QR code for every campaign. - No app downloads, registrations, or logins are required. - Share via email, SMS, on-site QR code or embed on your website, etc. 03 ### Your Audience Creates Videos - Participants do not need to download any apps - Each participant easily follows on-screen instructions to record and submit videos. - If you permitted, the participant can share or download their UGC Video 04 ### Submissions instantly appear in the Content Library - After the creator's submission, every video is instantly available in your private content library. - Easily access and organize all user-generated videos in one place. - Leverage built-in AI to process, tag, sort and moderate content 05 ### Share privately or publicly with ease - Create unlimited shareable galleries - Embed, share, or publish galleries openly or privately - Control access and embed custom links on each video - Seamlessly incorporate UGC into your broader content strategy ## Why Brands Love BrandLens Turn Audiences into Creators From stitches and duets to challenges, testimonials, and unboxings—BrandLens makes UGC creation fun, guided, and on-brand. No Apps. No Friction. Participants record instantly via link or QR—no downloads, no logins, no barriers. Custom Camera, Fully Yours Design every scene with on-screen prompts, AI voiceovers, and a visual timeline to capture the content you need. Built to Scale Whether it’s one creator or one million, BrandLens handles it—while you stay in control. Authentic by Design Collect real, human content in a world crowded with AI-generated noise. Seamless Integration Embed campaigns or galleries into your site, app, or platform—no dev lift required. Smarter UGC Management Use AI to tag, sort, moderate, and organize every video—automatically. ![](https://brandlens.io/wp-content/uploads/2025/03/Device-Macbook-Air.png "Device - Macbook Air - BrandLens - BrandLens") ## See What BrandLens Can Do for You. Request Your Personalized Demo [ Request a Demo ](https://go.brandlens.io/meetings/vahag/demo?_gl=1*19nzjqs*_ga*OTM4MTA1NjcuMTczNzk4NDE5Mg..*_ga_CQ39ZK8T1J*MTc0NTIzNjY2MC4zMC4wLjE3NDUyMzY2NjAuMC4wLjA.&uuid=536cb129-d359-4a41-925d-7788ef627648) ## Why This Works for Business Owners & Marketers ### Clear workflow that aligns with brand goals. ### A structured, visual approach to highlight ease of use. ### No unnecessary steps—just create, share, collect, and amplify. --- ### [Case Studies](https://brandlens.io/case-studies/) **Published:** March 27, 2025 **Author:** admin --- ### [Contact](https://brandlens.io/contact/) **Published:** March 28, 2025 **Author:** admin **Content:** # Have Questions? We’re here to help you unlock the magic of user-generated video. Whether you’re curious about the platform, need help with your account, or want to explore a custom solution—our team is ready to connect. ## Let’s Explore BrandLens Together At BrandLens, we’re passionate about helping brands build stronger communities and tell authentic stories through the voices of their audience. Let’s explore how BrandLens can streamline your video creation and UGC (user-generated content) strategy. ###### EMAIL ###### PHONE [+1 818 937 3732]() ###### LOCATION 115 S. Lamer St., Suite E, Burbank CA 91506, U.S.A. ### Reach Out Anytime! Explore how BrandLens can streamline your video creation and UGC collection. Reach out to us with any questions. Contact Us Your Name\* Email\* Phone\* Message\* Checkboxes \* I agree to the [terms and conditions](https://brandlens.io/terms-and-conditions/) Submit Now If you are human, leave this field blank. faq ### Frequently Asked Questions #### Who do I contact for technical questions about the platform? You can email us at [**info@brandlens.io**](mailto:info@brandlens.io) or call us directly at [**+1 818 937 3732**](tel:18189373732) for quick support and answers. #### Can I speak to someone about how BrandLens fits my industry? Absolutely. Fill out the contact form and include a note about your industry—we’ll connect you with a specialist for a tailored conversation. #### Is it possible to request a personalized walkthrough or demo? Yes! We’d be happy to show you around. Just let us know through the form or email and we’ll schedule a one-on-one demo. #### Do you offer support for campaign setup or onboarding? Yes, we provide full onboarding and campaign setup support to make sure your launch is smooth and successful. #### What kind of support do you offer? We’re more than just tech support—we’re your partners in UGC. From strategy to execution, our team is here to help you get the most out of BrandLens. ## Turn Engagement into Action. Bring your brand story to life—powered by your community. [ See BrandLens in Action ](https://blens.io/QIvXAo) --- ### [FAQ](https://brandlens.io/faq/) **Published:** April 4, 2025 **Author:** admin **Content:** # Have any question? Don't hesitate to reach us If you have any questions about how BrandLens can enhance your campaigns, don’t hesitate to reach out. We’re here to help you create engaging, user-generated content at scale! ##### What is BrandLens? What is BrandLens? How does BrandLens work? Who uses BrandLens? What types of videos can I collect with BrandLens? Does BrandLens require participants to download an app? Can I fully customize the video experience? Can videos be shared or downloaded by participants? Do you handle content rights and permissions? Can I use BrandLens for large-scale or ongoing campaigns? Can BrandLens integrate with our existing tools? What kind of support do you offer? How do I get started? What is BrandLens? BrandLens is a video technology platform that enables brands, agencies, and organizations to collect and co-create authentic, on-brand user-generated content (UGC) at scale—without requiring any app downloads or editing skills. How does BrandLens work? It’s simple: - You create a branded video template with instructions - Share it via link or QR code—no app needed - Participants record guided videos directly in their browser - Videos are collected instantly into your content library - You control whether videos can be downloaded or shared by participants Who uses BrandLens? Our customers include experiential, influencer, and event marketing agencies—as well as brands across retail, eCommerce, CPG, sports, fashion, travel, education, restaurants, entertainment, and government. BrandLens is used for everything from fan activations to employee engagement and legal testimonials. What types of videos can I collect with BrandLens? You can collect testimonials, reaction videos, event recaps, product reviews, countdown challenges, employee intros, side-by-sides, lip-syncs, and more. If you can imagine it, you can create it. Does BrandLens require participants to download an app? No. BrandLens is 100% browser-based. Participants just click a link or scan a QR code to access the camera and follow your instructions. Can I fully customize the video experience? Yes. You can customize the camera interface with overlays, branded visuals, AI voice instructions, guided text, and a creative timeline—ensuring videos match your campaign goals exactly. Can videos be shared or downloaded by participants? Yes. You have full control. Enable or disable download and sharing options depending on whether you want to encourage virality or keep content private. Do you handle content rights and permissions? Yes. Every video submission includes built-in rights clearance. Participants grant permission during submission, so all content is legally usable by your organization. Can I use BrandLens for large-scale or ongoing campaigns? Absolutely. Whether you’re running a short-term activation or an evergreen program, BrandLens is designed to scale—supporting thousands (or millions) of video submissions with ease. Can BrandLens integrate with our existing tools? 1. Yes. We support integrations with Zapier, Como Royalty, CRMs, and other tools—so your video workflows connect seamlessly with your existing tech stack. What kind of support do you offer? We offer more than just technical support. Our team helps you plan campaigns, onboard teams, set up templates, and optimize for performance. Think of us as your UGC strategy partner. How do I get started? You can book a demo, start a pilot, or pick a plan that fits your needs. We’ll guide you every step of the way—from your first campaign to scaling your content engine. --- ## Case Studies ### [Hershey’s kisses with personalized videos from buyers](https://brandlens.io/case-study/hersheys-kisses-with-personalized-videos/) **Published:** April 15, 2025 **Author:** Vahag Karayan **Content:** ## Overview In a landmark collaboration across Southeast Asia, [**Hershey’s**](https://shop.hersheys.com/) and [**BrandLens**](https://brandlens.io/solutions/gifting-cards-flowers/) transformed a global icon into a vessel for digital connection. By bridging the gap between physical chocolate and personal storytelling, this campaign empowered hundreds of thousands of consumers to embed heartfelt video messages directly into the **Hershey’s Kisses** experience. This partnership was more than a technical activation. It transformed the ritual of gifting, turning a simple sweet into a lasting emotional time capsule and setting a new industry standard for brand resonance and authentic engagement. The heartfelt personalized videos with each Hershey’s Kisses lit up Dark Social sharing. Learn more about our solutions and pricing by visiting [BrandLens Pricing](https://brandlens.io/pricing/). ## Summary MetricAchievementImpact**Engagement**300,000+ ConsumersMassive top-of-funnel reach**Content Creation**20,000+ Videos60+ hours of brand-safe UGC**Performance**35% Interaction Rate3x higher than industry benchmarks ## Challenge The traditional gifting experience was often limited to tangible items without opportunities for personalization. Hershey’s aimed to elevate this by allowing consumers to add a personal touch to their gifts, especially during emotionally charged seasons like the holidays and Valentine’s Day. The goal was to stand out in the competitive gifting market while fostering stronger emotional connections between their customers and recipients. Hershey’s needed a scalable, easy-to-use platform that ensured high engagement without requiring additional apps. Stay updated on industry insights and thought leadership by reading [our blog](https://brandlens.io/blog/). ## Solution Hershey’s partnered with BrandLens to design an innovative, personalized gifting experience. Customers could create heartfelt videos in just a few simple steps: 1. **Creating the Message:** Consumers scanned a QR code inside their Hershey’s Kisses box, selected from themed video templates (holiday or Valentine’s Day), recorded their video message, and received a unique retrieval code. 2. **Sharing the Gift:** The sender wrote the retrieval code on the box, enabling the recipient to access their personalized video message. 3. **Receiving the Surprise:** Recipients scanned the QR code, entered the code, and enjoyed a heartwarming video message tied to their gift. With six video templates designed specifically for holidays and Valentine’s Day, Hershey’s ensured every gift conveyed an emotional story. See the [official Hershey’s video ad](https://www.facebook.com/reel/879989546864857) showcasing this activation. ![](https://brandlens.io/wp-content/uploads/2025/04/Hersheys-Kisses-Valentines-Day-jpg.webp "Hersheys-Kisses-Valentines-Day-jpg - BrandLens")Make this Valentines Day extra special with Hersheys Kisses Love Edition Personalize your gift with a unique video message using our QR code feature and create a lasting impression## Results - **Unprecedented Engagement:** More than **300,000 consumers engaged**, creating over **20,000 personalized videos**. - **Outstanding Interaction Rates:** Achieved an exceptional **35% engagement rate**, far exceeding industry benchmarks. - **Priceless Brand Impact:** Personalized videos lived on recipients’ phones, creating lasting emotional memories and strengthening brand affinity. - **Significant Content Volume:** Generated over **60 hours of branded content**, ensuring Hershey’s remained a part of customers’ celebrations. > **“Hershey’s made our holidays unforgettable! The personalized video was such a sweet and heartfelt touch that made my gift truly special.”** ## Impact This campaign redefined the act of gift-giving by adding a deeply personal and emotional dimension. Hershey’s seamlessly blended innovative technology and heartfelt storytelling, proving that memorable experiences can drive meaningful consumer engagement and brand loyalty. Explore [how BrandLens can transform your campaigns](https://brandlens.io/blog/how-user-generated-content-is-transforming-brand-marketing-in-2025/) by visiting [BrandLens.io](https://brandlens.io/). ## Why It Worked - **Cutting-Edge Technology:** QR codes and pre-designed video templates provided a user-friendly and engaging experience. - **Emotional Resonance:** Personalized videos created meaningful connections, elevating the gifting experience. - **Scalability:** The solution scaled efficiently, supporting high volumes of user-generated content while maintaining quality. Learn how to add similar innovations to your campaigns. Visit our [pricing page](https://brandlens.io/pricing/) to get started. ## Explore More Discover additional inspiration for creating memorable campaigns by visiting our [blog](https://brandlens.io/blog/). Stay ahead in industry thought leadership and trends. ## Additional Resources Check out Hershey’s Instagram posts highlighting the Valentine’s Day activation: - [Valentine’s Day Post 1](https://www.instagram.com/p/C29mnmssLAi/) - [Valentine’s Day Post 2](https://www.instagram.com/p/C29QQakPKl6/) - [Valentine’s Day Post 3](https://www.instagram.com/p/C2MMdjWy-C2/) - [Valentine’s Day Post 4](https://www.instagram.com/p/C3CvCWzPGGV/) View the posts about the Holiday Kisses activation here: - [Holiday Kisses Post 1](https://www.instagram.com/p/Cz_I3KCsYFJ/) - [Holiday Kisses Post 2](https://www.instagram.com/p/C0JXjbwMwgv/) - [Holiday Kisses Post 3](https://www.instagram.com/p/C1Bai-VPgOU/) - [Holiday Kisses Post 4](https://www.instagram.com/p/C1BNk9AsncP/) ## Watch the Video Explanation See how this innovative gifting solution works, posted by Hershey’s Philippines: [View this post on Instagram](https://www.instagram.com/reel/C29mnmssLAi/) **Tags:** Cards & Flowers, Consumer packaged goods, Gifting, Cards & Flowers **Case Categories:** Activation, Engagement --- ### [UNICEF and BrandLens Share Real Breastfeeding Stories](https://brandlens.io/case-study/unicef-and-brandlens-share-real-breastfeeding-stories/) **Published:** May 26, 2025 **Author:** Vahagn Khachikyan **Content:** ## **Why UNICEF Breastfeeding Stories Matter** Breastfeeding is one of those things people assume is “natural.” And yes—biologically it is. But the *experience*? That’s often messy, emotional, and wildly personal. UNICEF breastfeeding stories reveal that truth. They showcase the pain, joy, stigma, and resilience mothers experience across the globe. Through its [Global Breastfeeding Collective](https://www.globalbreastfeedingcollective.org/make-your-breastfeeding-story-count), UNICEF is making space for women to tell those stories—and be heard. And now, thanks to their partnership with [BrandLens](https://brandlens.io/blog/the-real-definition-of-ugc-beyond-influencers-and-creators/), these stories aren’t just being told. They’re changing lives. --- ## **What’s Behind the UNICEF Breastfeeding Stories Campaign?** The “Make Your Breastfeeding Story Count” campaign is part of a broader mission to improve global breastfeeding rates and support for mothers. Despite what the numbers show—like how breastfeeding could prevent over **820,000 child deaths** each year—we’re still missing the emotional data: women’s real-life experiences. By collecting *UNICEF breastfeeding stories* through video, the organization is uncovering the emotional and systemic challenges that data alone can’t capture. --- ## **BrandLens: Giving Voice to Real Stories** [BrandLens](https://brandlens.io/) helps UNICEF capture authentic stories in a relatable way. It allows moms—no matter their background or tech level—to quickly share videos about their breastfeeding journeys. The result? A global patchwork of truth, connection, and collective strength. From urban hospitals to remote villages, these video stories are painting a vivid picture of what breastfeeding really looks like today. --- ## **Watch the UNICEF Breastfeeding Stories Unfold** See the power of this project in action: This short video highlights the heart of the campaign—mothers speaking honestly, and being heard without judgment. --- ## **The Impact of UNICEF Breastfeeding Stories** ### **1. Connecting Mothers Around the World** When mothers in different countries hear each other’s voices—struggles and triumphs alike—they realize they’re part of something bigger. This builds solidarity and empathy, even across borders. ### **2. Uncovering Hidden Challenges** The stories are also showing policymakers what statistics can’t: the personal obstacles to breastfeeding. Whether it’s lack of parental leave, cultural stigma, or medical misinformation—these stories shine a spotlight where it matters. ### **3. Fueling Advocacy with Emotion** UNICEF breastfeeding stories are being used in workshops, global campaigns, and policy briefs to give a human face to the issue. These are more than testimonials—they’re tools for change. --- ## **How You Can Be Part of the Movement** - **🎥 Share your story:** Record and upload your breastfeeding experience through BrandLens. - **👂 Listen:** Watch stories already shared and leave a supportive comment. - **📢 Advocate:** Use these stories in your own work to support better policies and care systems. --- ## **Final Thoughts** The **UNICEF breastfeeding stories** campaign shows us the power of listening. Real stories, told by real women, can move mountains. They humanize the statistics, inspire empathy, and call for better support systems worldwide. Ready to be part of something bigger? Visit the [Global Breastfeeding Collective](https://www.globalbreastfeedingcollective.org/make-your-breastfeeding-story-count) to learn more. **Case Categories:** Activation, Engagement --- ### [The Sound of Engagement: Mr. Tortilla’s Social Media Campaign](https://brandlens.io/case-study/the-sound-of-engagement-mr-tortillas-social-media-campaign/) **Published:** April 13, 2025 **Author:** Vahag Karayan **Content:** ## The Challenge [Mr. Tortilla](https://www.mrtortilla.com/) sought an engaging strategy to connect with their customers and boost their brand presence on social media platforms. A social media campaign for activation is what Mr. Tortilla was looking for. ## The Solution Mr. Tortilla created an immersive experience with BrandLens campaigns where customers could actively engage with the brand. Participants were invited to dance, have fun, and make on-screen choices as part of the campaign. This gamified approach not only captured their attention but also made the brand interaction memorable and enjoyable. Adding a touch of originality and entertainment, Mr. Tortilla developed its own branded music, making the campaign truly unique. The video content generated through BrandLens campaigns were asked to be shared on social media. Participants shared their videos on personal social media accounts, driven by incentives like discounts and the chance for brand recognition. ## The Results As of now, the campaign is still ongoing, and the results are yet to be determined. **Click here to try the campaign out: ** Sign up for your free trial and test your own campaigns. [BrandLens Pricing.](https://brandlens.io/pricing/) **Tags:** Consumer packaged goods, Restaurants **Case Categories:** Activation --- ### [How CashPerClip.com Uses BrandLens to Power Its Stock Video Campaigns](https://brandlens.io/case-study/how-cashperclip-com-uses-brandlens-to-power-its-stock-video-campaigns/) **Published:** July 23, 2025 **Author:** Vahagn Khachikyan **Content:** [**CashPerClip** ](http://www.cashperclip.com)— a project from [Ready Set](https://readyset.co) — uses **BrandLens** to turn everyday people into a decentralized content engine for collecting short-form, **trendy stock-style videos** that can be licensed or sold. With BrandLens powering the capture and coordination, CashPerClip has built a scalable pipeline for monetizable video assets. --- ![](https://brandlens.io/wp-content/uploads/2025/07/Pasted-image-20250723195249-1024x752.png "How it works - BrandLens")How it works## 1. Frictionless Video Collection—No App Required [BrandLens](https://brandlens.io/features/?utm_source=obsidian) enables browser-based capture, eliminating the need for participants to download an app. This is perfect for CashPerClip’s fast-paced stock video collection campaigns, where users are paid to record 10-second to 30-second trendy clips from their phones — all with just a link or QR code. --- ![](https://brandlens.io/wp-content/uploads/2025/07/Pasted-image-20250723195618.png "active campaigns - BrandLens")Campaigns## 2. Trend-Based Prompts With Guided Templates Every campaign on CashPerClip is powered by BrandLens’s **on-screen instructions** and template-based capture. Users follow scripted prompts like: - “Pour coffee in slow motion” - “Walk across the street confidently” - “Laugh in front of a neon sign” These direction-rich templates ensure the collected footage is usable, visually engaging, and fits within the desired stock video categories. --- ![](https://brandlens.io/wp-content/uploads/2025/07/Pasted-image-20250723195456-1024x866.png "dos and donts - BrandLens")Dos and Donts## 3. Curated & Compliant Video Rights at Scale All content submitted through BrandLens includes **rights-granted consent**, making it immediately usable for resale or licensing. This is critical to CashPerClip’s model — enabling Ready Set to build a compliant, rights-cleared stock video library directly from the crowd. --- ## 4. Automated Review & Tagging BrandLens’s backend auto-tags, organizes, and flags submissions for review. CashPerClip’s team can sift through thousands of submissions quickly, identify top clips, and sort them. --- ## 5. Scalable Global Participation CashPerClip operates at volume. BrandLens supports this with infrastructure that scales — whether a campaign gets 200 or 20,000 submissions. With new prompts launched weekly, the system allows CashPerClip to grow its library fast while keeping production costs minimal. --- ## Summary: Building a Crowdsourced Stock Footage Machine **Pillar****BrandLens Role****CashPerClip Outcome**No-app participationBrowser-based captureAnyone can start filming immediatelyDirected creativityOn-screen prompts & templatesConsistent, reusable footageLegal complianceBuilt-in rights captureAll clips safe to monetize or licenseBackend automationAI tagging, moderation, review toolsScalable clip sorting and selectionGlobal scalabilityHandles large campaignsWeekly prompts + fast content turnaround--- ## Bottom Line CashPerClip isn’t just another gig app — it’s a **decentralized stock content studio**, and BrandLens is the engine behind it. Together, they empower anyone to earn money while building a fresh, diverse, and rights-cleared library of short-form video content. **From everyday creators to marketplace-ready clips — all in one seamless workflow.** **Case Categories:** Activation --- ### [TikTok Trends With An Agency](https://brandlens.io/case-study/tiktok-viral-trends/) **Published:** April 11, 2025 **Author:** Vahag Karayan **Content:** ## The challenge A creative digital agency had a challenge to consistently create compelling content with creators that seamlessly integrated with rapidly evolving trends on platforms like TikTok and Instagram. Efficient communication of video recording instructions, as well as the process of receiving and providing feedback, have proved to be a time-consuming endeavor. Additionally, recreating a video with precision for different creators presented significant hurdles. Therefore, the agency sought a solution to streamline content replication, ensuring precise timing, flawless voiceovers, and high video quality. ## The Solution The agency has adopted a new strategy utilizing the BrandLens platform to replicate popular videos on TikTok and Instagram. Here’s how the process works: First, the agency identifies the latest trends on both Instagram and TikTok. Then, they replicate these trends on BrandLens with precise instructions on camera and timing. Next, the creators use these instructions to produce video clips. Finally, they incorporate branded assets into these clips and use the content to advertise on TikTok or Instagram for specific brands. This integrated solution has not only saved time but has also elevated the agency’s ability to craft effective campaigns, enhancing brand visibility and engagement for their clients. ## The results 100% conversion rate 20,000 and more videos made The campaign is ongoing. The numbers rise each day. Sign up for your free trial and test your own campaigns. [BrandLens Pricing.](https://brandlens.io/pricing/) **Tags:** Influencer & Marketing Agencies **Case Categories:** Marketing --- ### [Content Marketing World Conference UGC Campaign](https://brandlens.io/case-study/ugc-campaign-at-content-marketing-world/) **Published:** April 12, 2025 **Author:** Vahag Karayan **Content:** ## The Challenge Content Marketing World (CMWorld) is an annual conference that brings together content marketers, industry experts, and thought leaders worldwide. The event organizers wanted to find a new way to engage participants and speakers before the event, spread the word about the event, and create an anticipatory buzz that would enhance the overall experience for everyone involved. ## The Solution CMWorld launched a video campaign encouraging participants to tell what they looked forward to in the upcoming #CMWorld and why. The videos needed to be 30 seconds long, and participants were encouraged to download and share their videos with their network on social media platforms. ## The Results The video campaign launched by CMWorld ignited pre-event excitement and engagement, with participants enthusiastically sharing their anticipation for #CMWorld. This initiative led to a notable increase in event registrations, heightened social media activity, and active involvement from speakers and industry influencers. **Click on the link to try the campaign out: ** Sign up for your free trial and test your own campaigns. [BrandLens Pricing.](https://brandlens.io/pricing/) **Tags:** Influencer & Marketing Agencies **Case Categories:** Marketing --- ### [Enhanced Engagement at an On-site Event](https://brandlens.io/case-study/event-engagement-with-brandlens/) **Published:** April 11, 2025 **Author:** Vahag Karayan **Content:** ## The challenge A customer participated in SXSW (prestigious international conference), which was attended by more than 400,000 visitors. The company’s primary objective during this in-person event was to actively engage attendees and convert them into leads at their booth. ## The solution To foster attendee participation and generate user-generated video content, BrandLens was implemented as an effective tool during the conference. This strategy not only expanded the audience reach but also boosted engagement levels significantly. At the conference booth, an incentivized campaign enticed visitors to create and share videos related to the event and the presenting company. Participants simply scanned the QR code displayed in the booth and followed on-screen prompts to record concise 15-second videos. As a token of appreciation, all participants received a $5 coffee shop certificate, reinforcing their enthusiasm to engage with the campaign. Additionally, they were entered into a draw for a chance to win a VR set, further enhancing the excitement and anticipation surrounding their involvement. ## Campaign Features ✔︎ The video length was limited to 15 seconds ✔︎ Personalized “welcome” on the camera screen ✔︎ Fun on-screen survey ✔︎ On-screen instructions on what to say ✔︎ Brand logo ## The result 472 campaign visitors 186 campaign videos created 39% conversion rate 42 minutes of videos 34 social media shares 10200 reach across multiple social media platforms 13% engagement **Click on the link to try the campaign out: ** Sign up for your free trial and test your own campaigns. [BrandLens Pricing.](https://brandlens.io/pricing/) **Tags:** Event Promotion Agencies **Case Categories:** Marketing --- ### [Natural Cosmetics Revolution](https://brandlens.io/case-study/cosmetics-campaign/) **Published:** April 11, 2025 **Author:** Vahag Karayan **Content:** ## The challenge Rx Renew, a luxury skincare brand that provides medical spa services and lip care products, wanted to launch a compelling campaign to captivate customers and cultivate a strong base of loyal users. ## The solution Utilizing the power of BrandLens, Rx Renew designed an engaging and interactive campaign to inspire customers to prioritize skincare and lip care. Participants were encouraged to share their experiences at Rx Renew brand (getting skincare treatment or using li\[ products). Clients shared their positive skin transformation in their social networks to spread the word about the importance of skincare. The campaign’s unique QR code was prominently displayed on select product sets and brand centers. Customers also received the campaign link via email during checkout. As a testament to their dedication, 15 fortunate winners were rewarded with a coveted prize: facial sculpting services, anti-aging treatments, and total lip care products. These exclusive rewards not only delighted the winners but also fostered a strong sense of loyalty among participants, solidifying their connection with the brand. ## Campaign Features ✔︎ The duration of one video is set to 30 seconds ✔︎ Participants are provided with on-screen instructions ## The results (for 2 months) 978 campaign visitors 108 campaign videos created 11% conversion rate 54 minutes of videos **Click on the link to try the campaign out: ** Sign up for your free trial and test your own campaigns. [BrandLens Pricing.](https://brandlens.io/pricing/) **Tags:** Beauty and Fashion **Case Categories:** Marketing --- ### [UCLA MBA Discovery Campaign](https://brandlens.io/case-study/ucla-mba-discovery-campaign/) **Published:** April 12, 2025 **Author:** Vahag Karayan **Content:** ## The Challenge Adjusting to a new educational environment can be quite difficult for a student. It may take some time to become accustomed to the principles and academic demands, but perhaps the most challenging aspect is forming new connections and friendships. Knowing this issue, [UCLA Anderson School of Management](https://www.anderson.ucla.edu/) looked for a solution to accelerate the experience of meeting potential fellow students and fostering early engagement in a fun way. ## The Solution UCLA Anderson School of Management partnered with BrandLens to realize a simple yet powerful campaign. The entering class of 2026 was encouraged to prepare a video answer to a few questions about themselves, such as favorite movie or book, coffee or tea, or preferred hobby. All videos were collected in a gallery and then shared with the class. This campaign not only helped to build a culture in a fun and engaging way but also improved orientation and transition support. It fostered a strong sense of community and engagement. Moreover, it became a memorable way for students to introduce themselves and enhance authenticity through user-generated content. ## The results The videos are all internal. Over 100 videos were created by an MBA class at UCLA. **Click on the link to try the campaign out: ** Sign up for your free trial and test your own campaigns. [BrandLens Pricing.](https://brandlens.io/pricing/) **Tags:** Employee Engagement **Case Categories:** Engagement --- ### [Pre-event Engagement with a Creative Campaign: STAN](https://brandlens.io/case-study/pre-event-engagement-with-a-creative-campaign-stan/) **Published:** April 12, 2025 **Author:** Vahag Karayan **Content:** ## The Challenge [STAN](https://fast.foundation/en/program/865) (Science and Technology Angel Network) organized the “STAN Talks” event in Los Angeles. The organizational team wanted to engage participants before the event and encourage active participation. ## The Solution STAN initiated an internal campaign featuring keynote speakers for their event, who personally recorded introduction videos and extended invitations to others to join in. These videos included precise instructions and timing guidance, enabling the video recorders to shape their speeches effectively. These videos were circulated by both the speakers themselves and were prominently shared across all of STAN’s social media platforms, creating a unified and engaging pre-event promotional effort. ## The Results The campaign yielded an engagement boost, community building, and event anticipation. It resulted in a diverse collection of videos that added more visibility and interest to the overall promotion of the event. Although the organizers planned to have around 60 guests, the event hosted over 90 representatives of the local startup ecosystem. **Click here to try the campaign out: [https://blens.io/yoYfWN ](https://blens.io/yoYfWN)** Sign up for your free trial and test your own campaigns. [BrandLens Pricing.](https://brandlens.io/pricing/) **Tags:** Event Promotion Agencies **Case Categories:** Engagement --- ### [Startup Short form Video Pitches for Angel Investment](https://brandlens.io/case-study/startup-pitches-for-angel-investment/) **Published:** April 14, 2025 **Author:** Vahag Karayan **Content:** ## The Challenge [STAN (Science and Technology Angels Network)](https://stan.am/) sought to enhance the efficiency of bridging the gap between promising startups seeking investment and potential angel investors. With a multitude of startups vying for attention, it was crucial to provide a streamlined and engaging way for these startups to present their ideas to investors. ## The Solution To address this efficiency enhancement goal, STAN signed up with [BrandLens](https://brandlens.io/) to use . Instead of solely depending on conventional pitch sessions, STAN used BrandLens UGC campaigns to source video pitches. Campaigns provided predefined questions, and founders created succinct 30-second video pitches by answering them. These videos served as a crucial introduction to the pitching sessions, providing angel investors with essential information about each startup’s distinct concept and vision. ## The Results STAN’s partnership with BrandLens and the introduction of 30-second videos provided an innovative solution that significantly improved the investment process. These concise videos offered investors valuable context, resulting in a higher success rate for investment deals and fostering better connections between startups and angel investors. This efficiency enhancement transformed the startup-investor interaction landscape, benefiting both parties. Sign up for your free trial and test your own campaigns. [BrandLens Pricing.](https://brandlens.io/pricing/) **Case Categories:** Activation ---