Lana Petrosyan

User-generated content (UGC) is redefining how brands engage with audiences. From the virality of short-form videos to the seamless scalability of video collection, UGC is reshaping the rules of brand storytelling, empowering consumers to become co-creators of content. This shift is more than a trend; it’s a transformation in how

In today’s experience-driven market, building meaningful consumer engagement goes beyond traditional advertising. Brands are increasingly shifting towards interactive and immersive experiences, with video co-creation leading the way. Consumers, fans, and customers want to be part of something exciting—something they helped create. This shift has led to the rise of branded

The definition of UGC (User-Generated Content) is different depending on who defines it. For example, in the influencer and creator community, it is referred to as product/service use content they create for the brand, regardless of whether they are actual users or not. Here is how we define it: UGC

Online endorsements and reviews often influence consumer choices, so ensuring transparency and honesty in advertising practices is paramount. Companies that engage in deceptive tactics not only harm consumers but also create unfair competition for those who play by the rules. Recognizing the evolving landscape of technology and marketing, the Federal

Wait. Is it possible to use UGC beyond Social Media? Well, of course, yes! User-generated content (UGC) is rapidly evolving from a niche marketing tactic to a fundamental component of content marketing strategies. Despite its growing popularity, often brands are not able to use the earned content effectively, resulting in

Greetings, dear readers and supporters of BrandLens. We come to you today with humility and gratitude for an incredible journey. Glendale Tech Week‘s Pitchfest event, held from September 12 to 14, was an opportunity to celebrate innovation, connect with tech enthusiasts, and share our vision. We are genuinely humbled and

Trust is the lifeblood of effective marketing, and in today’s fast-paced advertising world, it’s more precious than ever. Amidst a constant stream of brand messages and marketing campaigns, brands are searching for the magic ingredient to make their messages stand out and resonate with consumers. That magic ingredient is User-Generated

ChatGPT, Bing, Google Bard AI, Jasper AI…the number of AI bots is increasing rapidly every day and the continuous push to enhance these AI platforms raises one question in our minds. “Could AI end up replacing everything in the future?” In this article, we will delve into a detailed comparison

In today’s digital landscape, simply showcasing a product on a website is no longer enough to drive sales. Customers crave authenticity and trust and want to see products in action, being used by real people. This is where the power of user-generated content (UGC) comes into play.  Did you know

In today’s digital landscape, user-generated content (UGC) has become invaluable for brands looking to connect with their audience meaningfully and authentically. UGC videos, in particular, offer a powerful opportunity to showcase your brand through the eyes of your customers. From unboxing and product reviews to behind-the-scenes glimpses and user-generated tutorials,

Whether your brand has 20 or 1 million customers, you have your own brand loyalists and supporters. This is where you tap to build a community and harvest its benefits.   These are the people who trust your brand, products, plans, and strategies. They are the ones who, at times,

Why is influencer marketing thriving? Influencer marketing is thriving and has become a popular marketing strategy for businesses across various industries. Influencer marketing involves partnering with social media influencers to promote products or services to their followers. This marketing strategy has become increasingly popular due to the rise of social