Vahagn Khachikyan

In 2026, the most powerful sports sponsor isn’t the one with the biggest billboard, the slickest TV creative, or the most expensive hospitality suite. It’s the brand that gives fans the mic. We’re living in a moment where participation is more valuable than passive reach. Fans don’t want to watch

How fans predicting “who scores,” “what score,” or “what happens next” became one of the fastest-growing engagement behaviors across sports and esports? There’s something happening in fandom right now that brands can’t afford to ignore. Across stadiums, streams, live broadcasts, team apps, and esports platforms, fans aren’t just reacting to

Hey there, pull up a chair. If you’re a planner, marketer, or brand who touches gifting or wedding registries, you might be feeling a bit of whiplash these days. Because the couples you’re working with are not your mom’s wedding crowd. They’re Gen Z (roughly born 1997-2012) and they’re rewriting

FIFA World Cup 2026 marketing will be one of the biggest brand opportunities of the decade.The last World Cup, held in 2022, drew over 5 billion global views. That’s more than half the planet tuning in to watch, share, and celebrate.The FIFA World Cup 2026 presents a remarkable opportunity for

If you still make customers download an app just to record a quick testimonial or event moment, you’re losing most of them. In 2026, the winning move is browser-based, app-free user-generated content (UGC) video capture that works instantly from a link or QR code. Below, you’ll get a complete, practical

When I wrote about iOS 26 and WebGPU, I zoomed in on the platform-level shift Apple made — and why it matters for video-heavy apps. But what I didn’t talk about was how we actually build BrandLens under the hood today. Because making a video editor run seamlessly in a

User-generated content, or UGC, has emerged as one of the most effective brand marketing techniques. Authentic videos, reviews, and social posts can humanize your brand, boost trust, and drive conversions. However, alongside the benefits comes a challenge: negative UGC. Unlike traditional advertising, brands don’t have full control over what users

When it comes to creating compelling short-form video content, we (humans) are all over the place when it comes to the Quality, Story, Performance, and Engagement. We cover the basics of creating a compelling UGC Video. Feel free to share with your talent and creators. Here is an extensive list

While most of the attention around iOS 26 has gone to Apple’s new “glass” UI system and lock screen upgrades, a much bigger change flew under the radar for developers, creatives, and tech enthusiasts: iOS 26 introduces full WebGPU support. This development is not just a minor update; it represents

Let’s face it: we’re all a little burned out on virtual events that feel like glorified webinars. In a world post-Zoom fatigue, simply sharing information doesn’t cut it anymore; your event has to spark something. Today’s digital audiences crave more than slick presentations or back-to-back speaker sessions. They want something

With so much content out there, stories are what move people. But not just any story. Real, unscripted, emotionally resonant narratives told by actual customers are what build true brand affinity. In 2025, storytelling isn’t about perfection; it’s about authenticity. And that’s exactly where user-generated content (UGC) comes in. UGC

Event activations create live, engaging brand experiences that invite audiences to participate rather than just watch. Interactive video marketing for events takes this a step further turning attendees into active participants who click, explore, and choose their path. But high-quality interactive videos can be costly and time-consuming to produce. User-generated