How Agencies Can Use BrandLens to Offer UGC Collection as a Service

User-generated content (UGC) has become a cornerstone of modern marketing, offering authenticity that traditional advertising often lacks. Brands incorporating real customer experiences build stronger trust and engagement. However, many struggle to collect high-quality UGC at scale, especially content that aligns with their brand vision.

This is where agencies can step in, offering UGC collection as a service to bridge the gap between brands and their audiences. With tools like BrandLens, agencies can streamline the process of video collection and co-creation, transforming it into a scalable service offering.​

The Growing Importance of UGC

In 2025, UGC is not just a trend but a vital component of effective brand storytelling.

• Authenticity and Trust: Consumers are increasingly skeptical of polished advertisements. Studies show that 93% of marketers find UGC performs better than traditional content, highlighting its authenticity (Backlinko).

• Influence on Purchasing Decisions: Approximately 79% of consumers say UGC highly impacts their purchasing choices (POWR).​

• Cost-Effectiveness: UGC is more cost-effective than professional content creation, with 85% of marketers viewing it as a cheaper alternative (Backlinko).​

• Scalability: With platforms like BrandLens, brands can collect UGC from anywhere, anytime, without the need for expensive studio setups.​

Challenges in UGC Collection

While the benefits are clear, collecting UGC at scale presents challenges:​

• Quality Control: Ensuring consistency and quality in user submissions can be difficult.​

• Disorganized Submissions: Gathering content through various channels like emails or social media can lead to chaos.​

• Legal Concerns: Securing rights for repurposing UGC is often complex.​

• Motivating Participation: Encouraging users to create content requires effective strategies.​

Leveraging BrandLens for UGC Services

Agencies can utilize BrandLens to overcome these challenges and offer efficient UGC collection services:

1. White-Label UGC Campaigns

BrandLens allows agencies to create branded UGC campaigns without requiring users to download an app. Users can submit content through a simple link or QR code, following brand-provided instructions.​

Example: A beauty brand wants customers to share their makeup routines. The agency sets up a BrandLens campaign with prompts like “Show us your before & after!” Users submit videos seamlessly through the platform.​

2. Template-Based Video Creation

To maintain brand consistency, agencies can provide on-template video prompts. Features like on-screen text and overlays help standardize submissions while keeping content authentic.​

Example: A fitness brand seeks customer testimonials. The agency creates a structured BrandLens campaign where users answer predefined questions, resulting in polished yet genuine responses.​

3. Scalable Collection for Events

For large-scale events, BrandLens enables real-time content collection across multiple locations.​

Example: A beverage brand sponsors a music festival. The agency uses BrandLens to collect attendee videos enjoying the event, accessible through a QR code displayed on-site.​

4. Automated Rights Management

BrandLens simplifies legal complexities by automatically securing content rights upon submission, allowing brands to repurpose content without legal concerns.​

Example: A sneaker brand wants to use customer videos for a TikTok ad campaign. With BrandLens’s built-in permissions, they can proceed confidently.​

5. Data Analytics for Performance Tracking

Agencies can access data on engagement, submissions, and video performance, enabling data-driven optimization of campaigns.​

Example: An agency runs a UGC campaign for a skincare brand and needs to report on engagement. With BrandLens analytics, they can showcase the number of video submissions, completion rates, and social shares, proving campaign success.​

Transforming UGC into a Scalable Service

By integrating BrandLens into their offerings, agencies can provide clients with:​

• Branded UGC Campaigns: Structured content prompts that guide users.​

• Seamless Collection: App-free video submissions via links or QR codes.​

• Consistent Branding: On-template videos with overlays and guided instructions.​

• Legal Assurance: Automatic content rights management.​

• Insightful Analytics: Data-driven insights for measurable results.​

This approach not only adds a revenue stream but positions agencies at the forefront of content marketing innovation.​

Embracing the Future of Content Marketing

The demand for authentic, engaging content continues to rise. Brands that involve their communities in content creation stand out in a crowded marketplace. Agencies offering turnkey UGC solutions will be essential partners in this evolution.​

With BrandLens, agencies can streamline UGC collection, enabling brands to capture real stories without compromising quality or consistency.​

If you’re an agency aiming to enhance your content services, consider incorporating UGC as a service. Explore how BrandLens can elevate your offerings and help build authentic connections between brands and their audiences.​

Note: Statistics and insights are sourced from Backlinko and POWR.