Beyond iOS 26 and WebGPU: How We Use FFmpeg, WebGL, and Shaders to Power BrandLens Video
When I wrote about iOS 26 and WebGPU, I zoomed in on the platform-level shift Apple made — and why it matters for video-heavy apps. But what I didn’t talk about was how we actually build BrandLens under the hood today. Because making a video editor run seamlessly in a mobile browser — with no…
Why Lo-Fi Content Should Be Part of Your Video Strategy
Polished video isn’t dead, but it’s no longer the default. It lost its spot as the default tactic, and certainly isn’t the be-all and end-all for every branding goal. What if embracing content with a few, maybe even charming, imperfections could actually make your marketing more effective? In a world where your audience scrolls past…
How to Handle Negative UGC: A Guide for Brands
User-generated content, or UGC, has emerged as one of the most effective brand marketing techniques. Authentic videos, reviews, and social posts can humanize your brand, boost trust, and drive conversions. However, alongside the benefits comes a challenge: negative UGC. Unlike traditional advertising, brands don’t have full control over what users post or submit. One dissatisfied…
Best Tools for Branded Video Content Creation: A Comprehensive Guide
Whether you’re building awareness on TikTok, running testimonial ads on Instagram, or recapping an experiential event, video is the highest-performing and most shareable medium across digital channels. But here’s the challenge: most marketing teams don’t have unlimited budgets or time to shoot, edit, and publish polished videos at scale. That’s where smart tools come in….
Creator Economy Live East: What Brands Need to Know About UGC, Creators & the Future of Marketing
Creator Economy Live East brought together brands, agencies, and creator economy leaders for the ultimate influencer marketing event. Whether you’re preparing to attend or catching up post-conference, the key themes shaping the creator economy in 2025 have lasting implications. In fact, many of the insights that resonated at Creator Economy Live West (held earlier in…
Evergreen UGC Marketing Campaigns: The Ultimate Guide for Mid-Market eCommerce
It’s a constant uphill battle to remain relevant in the fast-paced digital world of today, let’s face it. Algorithms are difficult to understand, trends vanish overnight, and what about customers? They are constantly changing their focus. Developing content that genuinely resonates with mid-sized eCommerce businesses can be like chasing smoke. Evergreen user-generated content (UGC) can…
Short-Form UGC Video Do’s and Don’ts – A 2025 Guide for Brands and Creators
When it comes to creating compelling short-form video content, we (humans) are all over the place when it comes to the Quality, Story, Performance, and Engagement. Here is an extensive list of dos and don’ts for creating compelling UGC Video content. You can use this for yourself or share it with your consumers to follow….
How to Use Video Testimonials to Build Trust with Personal Injury Clients
Building trust with personal injury clients is essential for law firms aiming to convert leads into cases and foster long-term relationships. Video testimonials are among the best ways to accomplish this. Videos showcasing real client success stories offer a unique way to engage with potential clients while boosting credibility. In this blog, we’ll explore how…
How UGC Fits Into Your Brand’s 2025 Content Strategy
In 2025, content marketing is no longer just about polished visuals and perfect headlines; it’s about connection. The rise of authenticity, community, and trust-driven engagement has reshaped how brands communicate. Enter UGC (user-generated content), the game-changing tactic that’s rewriting the rules of digital storytelling. As 2025 marketing trends continue to emphasize transparency, agility, and relatability,…
The Untold Revolution Beneath iOS 26. WebGPU Is Coming Everywhere — And It Changes Everything
While most of the attention around iOS 26 has gone to Apple’s new “glass” UI system and lock screen upgrades, a much bigger change flew under the radar for developers, creatives, and tech enthusiasts: iOS 26 introduces full WebGPU support. This development is not just a minor update; it represents the final missing piece of…
Virtual Events Are Dying Without UGC: How Authentic Video Revives Engagement
Let’s face it: we’re all a little burned out on virtual events that feel like glorified webinars. In a world post-Zoom fatigue, simply sharing information doesn’t cut it anymore; your event has to spark something. Today’s digital audiences crave more than slick presentations or back-to-back speaker sessions. They want something interactive, personal, and alive. That’s…
Best Practices for Creating Engaging Video Content with User-Generated Materials
In 2025, the line between brand and consumer is more blurred than ever. Today, consumers, employees, and fans aren’t just audiences; they’re video co-creators. User-generated content (UGC) has become not just popular but also necessary as a result of this power shift. Why? Because UGC is real. It’s unfiltered, emotionally resonant, and deeply trustworthy. Whether…
