Community Engagement UGC

How Artificial Intelligence Transforms Content Creation

How Artificial Intelligence Transforms Content Creation

Staying ahead of the curve requires more than just creativity; it demands efficiency and innovation. At BrandLens, we’ve mastered AI to transform how we help our clients create and manage content, making the process smoother and more impactful. 


Join me as we explore the journey from the initial spark of an idea to the execution of compelling content campaigns on our platform, all powered by AI.

Step 1: The Spark of an Idea: How AI Fuels Creativity

Every great piece of content starts with a spark of an idea. But where do these ideas come from? Our AI Creative Assistant is designed to inspire. Imagine having a brainstorming partner who never gets tired and always has fresh ideas based on the latest trends and audience preferences.


One morning, I was prepping for a new customer campaign on sustainable fashion. Our AI Creative Assistant scanned through mountains of data, identifying trending topics and keywords. It suggested content ideas like “DIY Eco-Friendly Fashion Hacks” and “How to Upcycle Your Old Clothes into New Fashion Statements.” 


Moreover, these weren’t just random topics; they were tailored to the customer audience’s interests and aligned perfectly with their brand message. This not only saved me hours of brainstorming but also ensured the content would resonate with the audience.


Here are some other tools outside BrandLens that can help you come up with creative ideas:


  • Frase: Frase analyzes search queries and competitor content to suggest unique topics that can drive traffic to your site.
  • Kafkai: When you’re stuck in a creative rut, Kafkai can generate a variety of content ideas and can help you keep your content calendar full and engaging.
  • ChatGPT: ChatGPT is an invaluable tool for generating content ideas and even drafting initial content. Its ability to understand context and provide relevant suggestions can help overcome writer’s block and streamline the ideation process.
Step 2: How we ensure quality with AI 

At BrandLens, our focus is on helping our clients get authentic short-form video content (UGC). BrandLens enables organizations to super-customize mobile phone cameras and send a link to anyone to create video content. This transforms how brands and agencies harness the power of authentic UGC by facilitating seamless video crowdsourcing from communities, customers, fans, employees, creators, and influencers.


How BrandLens Works


  • Landing Page: A brandable page to collect essential user data like name, email, social handles, and content rights.
  • Camera Page: Features on-camera text overlays, AI text-to-speech, images, videos, and guides to provide specific instructions, including text to read, questions to answer, and points of focus.
  • Thank You/Sharing Page: Custom links, appreciation notes, and options for sharing or downloading the video content.

Creating content is just one part of the equation. Ensuring it’s appropriate and easily discoverable is equally important. AI steps in here to handle the heavy lifting.

Moderating Content with Artificial Intelligence


I recall a time when one of our clients was inundated with user-generated content for a campaign. Manually moderating each submission was a daunting task. Thankfully, our AI Content Moderation tool scanned through the content, flagging anything inappropriate and saving countless hours of manual review.


Tagging and Categorizing


AI Content Tagging at BrandLens automatically categorizes and tags our content, making it easy to find and manage. This feature proves particularly useful during major campaigns, enabling the AI to tag thousands of video submissions, ensuring it organizes everything and makes it easily searchable.

Step 3: Bringing It All Together: Execution and Distribution

Lastly, the next step is executing your strategy and distributing your content to the right audience. And AI tools can optimize this process, ensuring your content reaches its full potential.


Using AI, you can analyze the best times to post, the right platforms to use, and the most effective ways to engage our audience. Here are some tools I suggest.


  • Sprout Social: Sprout Social uses advanced AI to analyze engagement metrics and suggest optimal posting times and platforms, helping you maximize social media impact.
  • Buffer: Buffer provides AI-driven recommendations for the best times to post and detailed content performance analysis, streamlining your social media scheduling and strategy.
  •  HubSpot: HubSpot leverages AI to analyze audience interactions and recommend the best times to publish content, enhancing your overall marketing effectiveness with robust analytics.

Practical Tips for Maximizing AI in Content Creation


  • First, use AI to gather and analyze data on how your audience behaves and what they prefer. This will help ensure that your content strategy always matches your audience’s interests.
  • Second, automate Mundane Tasks: Free up your creative energy by letting AI handle repetitive tasks like editing, tagging, and moderation.
  • Third, stay Updated: AI technology is constantly evolving. Keep up with the latest trends and tools to continually enhance your content creation process.
  • The next step, collaborate with AI: Treat it as a collaborative partner rather than just a tool. This mindset can help you fully leverage its capabilities.
  • Finally, test and Learn: Experiment with different AI tools and strategies. Monitor the results and refine your approach based on what works best.

AI is changing the game for content creation, making it easier, more creative, and more engaging than ever before. With AI tools, you can streamline your workflow, come up with fresh ideas, and ensure your content hits the mark with your audience. Let’s see how AI can transform your content strategy!