Video Testimonial Examples: How to Get Testimonials for Your Brand

Let’s say you’re shopping for a brand new air fryer for your kitchen, and you’re not sure where to start. Do you get on your favorite search engine and see what shows up? Do you click on a few different company’s sites to see what features their air fryers offer? Do you read some customer reviews? If you’re seeing most people love a particular air fryer that has what you’re looking for, you’ll probably end up choosing that one.

For most people, hearing from real customers is what helps them make a final decision. Having space and a wide variety of customer testimonials is a great way to help attract future customers and persuade them to purchase your product over your competitors’ offerings. In addition to your normal reviews, you may also want to consider having video testimonials where customers can share their stories about your products and brand.

This form of user generated content (UGC) adds authenticity and trust to your brand—it shows potential buyers how real people are using and enjoying what you have to offer.

Read on to learn more about video testimonials and how they could transform your website.

Why Do You Want Testimonials for Your Brand?

Every company out there needs a way to show potential customers that their products and services are worth the buyer’s money and time. These are some of the benefits of having testimonials easily accessible:

• They provide social proof. Just like how you take photos of your experiences to show that you were there, testimonials do the same thing for companies. They show the world that your company is legitimate and really does provide services your customers love.
• Positive testimonials increase brand trust. About 72% of consumers say that testimonials help them trust a company more. Starting off with a relationship of trust can then help you close sales and keep these new customers happy.
• Customers consider testimonials the most reliable form of marketing. Around 97% of B2B businesses consider testimonials the most reliable form of content. These customers consider your testimonials as proof that your company is what you say it is—and that can encourage purchases.

What Is a Video Testimonial?

A video testimonial is a recording of a customer sharing their thoughts or stories about your company’s products or services. For example, you could email a satisfied customer who left a detailed written review and ask them to film a quick video testimonial that shares similar sentiment. You can then post that testimonial on your website or your social media feeds as a way to help potential buyers see what your company has to offer — in a fun and memorable medium.

Why Video Testimonials Are a Great Medium for Testimonials

Testimonials in all forms are helpful, but video testimonials are a unique medium that can help you reach potential customers and build trust. Video testimonials do two main things for you:

• They improve credibility. Your potential buyers can see a real person on screen with a video. They don’t have to wonder if your company wrote the review or if it was a bot; they can see the person giving your company feedback. That boosts your testimonial’s credibility.
• They create connections. A video format also essentially creates a conversation between your customer and the viewer. They can hear and see the way a person speaks about their problem and how your product or service helped solve it.

How to Ask Customers to Create Testimonials

One of the simplest ways to get testimonials is to ask your satisfied customers for one. If you have customers leaving written reviews or respond with feedback via email, you might want to ask them to film a quick video testimonial. Chances are that if they had a great experience with your brand, they’re likely happy to help. Just reach out to them with an email and follow these best practices:

• Include a short but informative subject line that invites them to create a video testimonial
• Use their name and keep the tone friendly
• Offer a benefit or reward for filming one—maybe a discount code or early access to a sale
• Let them know it’s optional and provide an easy out
• Make the process simple by linking the tool to film, such as BrandLens

How Do I Create a Testimonial?

To create a video testimonial easily, you’re going to need a quick and easy video tool that helps your customers film and your company quickly edit and post. Some features you’ll want include:

• No app download required
• Customizable templates with your branding already in place
• On-screen instructions to help your customers know what to do—and to make it as easy as possible for them

For example, BrandLens offers an easy tool where you can set up your branding with quick and easy templates—and your customers can quickly film themselves without committing to an app download.

 

 

Get Started Creating Video Testimonials with BrandLens

Video testimonials help you show that your products are legitimate in a way that no other testimonial style can. It creates a connection between your customers and your future buyers and shows the real person behind the review. To get started creating video testimonials, try BrandLens. It’s an app-free tool that will give your customers simple instructions and your company full control over the branding. Adding testimonials to your content strategy has never been easier.

Click here to see how BrandLens is shaping the future of UGC, then Schedule a demo!