Video Content for Personalized Marketing: The Power of UGC
Personalization has shifted from a competitive advantage to a baseline expectation. Customers increasingly anticipate content, offers, and experiences that reflect their needs and context, delivered in real time across channels. What’s changed in 2025 is the scale and speed at which marketers can meet those expectations. AI now enables brands to tailor messages and surface […]
BrandLens Featured in LA Examiner: Why Human-Created Video Matters in the AI Era
We’re excited to share that BrandLens was recently featured in LA Examiner, highlighting the shift happening in the content creation world. The piece explores how artificial intelligence (AI) is transforming workflows while reaffirming the irreplaceable value of human creativity. For us at BrandLens, this recognition is more than media coverage, it validates our belief that […]
How to Increase Engagement on Social Media Through UGC
Forget perfectly curated feeds. Today authenticity reigns supreme. People are tired of ads; they crave real experiences. That’s where user-generated content (UGC) shines. It’s like tuning into a conversation with friends instead of watching a commercial. UGC taps into genuine connection, turning viewers into active participants in your brand’s narrative. And the best part? Social […]
Understanding the Power of UGC in Video Marketing
For years, glossy brand films ruled the screen: perfect lighting, pristine sets, carefully scripted lines. They still have a place, but they don’t always win hearts (or watch time). In 2025, audiences scroll past anything that feels overproduced or inauthentic. They want to hear from people who look and sound like them, shot on the […]
Beyond iOS 26 and WebGPU: How We Use FFmpeg, WebGL, and Shaders to Power BrandLens Video
When I wrote about iOS 26 and WebGPU, I zoomed in on the platform-level shift Apple made — and why it matters for video-heavy apps. But what I didn’t talk about was how we actually build BrandLens under the hood today. Because making a video editor run seamlessly in a mobile browser — with no […]
Why Lo-Fi Content Should Be Part of Your Video Strategy
Polished video isn’t dead, but it’s no longer the default. It lost its spot as the default tactic, and certainly isn’t the be-all and end-all for every branding goal. What if embracing content with a few, maybe even charming, imperfections could actually make your marketing more effective? In a world where your audience scrolls past […]
How to Handle Negative UGC: A Guide for Brands
User-generated content, or UGC, has emerged as one of the most effective brand marketing techniques. Authentic videos, reviews, and social posts can humanize your brand, boost trust, and drive conversions. However, alongside the benefits comes a challenge: negative UGC. Unlike traditional advertising, brands don’t have full control over what users post or submit. One dissatisfied […]
Best Tools for Branded Video Content Creation: A Comprehensive Guide
Whether you’re building awareness on TikTok, running testimonial ads on Instagram, or recapping an experiential event, video is the highest-performing and most shareable medium across digital channels. But here’s the challenge: most marketing teams don’t have unlimited budgets or time to shoot, edit, and publish polished videos at scale. That’s where smart tools come in. […]
Creator Economy Live East: What Brands Need to Know About UGC, Creators & the Future of Marketing
Creator Economy Live East brought together brands, agencies, and creator economy leaders for the ultimate influencer marketing event. Whether you’re preparing to attend or catching up post-conference, the key themes shaping the creator economy in 2025 have lasting implications. In fact, many of the insights that resonated at Creator Economy Live West (held earlier in […]
Evergreen UGC Marketing Campaigns: The Ultimate Guide for Mid-Market eCommerce
It’s a constant uphill battle to remain relevant in the fast-paced digital world of today, let’s face it. Algorithms are difficult to understand, trends vanish overnight, and what about customers? They are constantly changing their focus. Developing content that genuinely resonates with mid-sized eCommerce businesses can be like chasing smoke. Evergreen user-generated content (UGC) can […]
Short-Form UGC Video Do’s and Don’ts – A 2025 Guide for Brands and Creators
When it comes to creating compelling short-form video content, we (humans) are all over the place when it comes to the Quality, Story, Performance, and Engagement. Here is an extensive list of dos and don’ts for creating compelling UGC Video content. You can use this for yourself or share it with your consumers to follow. […]
How to Use Video Testimonials to Build Trust with Personal Injury Clients
Building trust with personal injury clients is essential for law firms aiming to convert leads into cases and foster long-term relationships. Video testimonials are among the best ways to accomplish this. Videos showcasing real client success stories offer a unique way to engage with potential clients while boosting credibility. In this blog, we’ll explore how […]
