The Psychology of Receiving: Why Short-Form Video Notes Boost Gift Impact and Repeat Purchases
Your shopper doesn’t remember the $49.99. They remember the 18-second “Hey, this is for you” that plays when they open the box. That tiny video? It’s the difference between a purchase and a relationship, between “thanks” and customer loyalty. If you’re leading growth in eCommerce, retail, consumer packaged goods (CPG), restaurants, or gifting marketplaces, you […]
Black Friday Through New Year: A Week-by-Week Gifting Content Calendar (Scripts, Prompts, and QR Ideas)
From Black Friday to New Year’s, the holiday season presents a unique opportunity for brands to engage with consumers who are primed to shop. 29% of Americans plan to complete most of their holiday shopping between Black Friday and Cyber Monday, making it critical to capture their attention early. By building a strategic content plan […]
LA28 Fan Tech: What 5G, Data Clouds, and AI Mean for Participatory Content in 2028
The LA28 Olympics are shaping up to be more than just a celebration of athletic excellence; they will be a testbed for the next generation of fan engagement. With 5G fully embedded in the stadium infrastructure, AI-powered video creation, and cloud-powered UGC, the Games will provide a real-time, immersive fan experience that redefines how global […]
Wedding Registries 2025: Gen Z’s ‘Quiet Weddings,’ Micro-Budgets, and the New Rules of Thank-You Videos
Hey there, pull up a chair. If you’re a planner, marketer, or brand who touches weddings, gifting, or registries, you might be feeling a bit of whiplash these days. Because the couples you’re working with are not your mom’s wedding crowd. They’re Gen Z (roughly born 1997-2012) and they’re rewriting the wedding playbook in real […]
30 Years of World Cup & Olympic Brand Activations (1994–2024)
The FIFA World Cup and Olympic Games aren’t just sporting spectacles; they’re global marketing goldmines. Over the last three decades, brands have leveraged these mega-events to connect with fans, create unforgettable experiences, and push the boundaries of advertising. From Nike’s iconic commercials to Coca-Cola’s immersive fan tours, these activations reveal how creativity, technology, and fan-first […]
The Ultimate Guide to FIFA World Cup 2026’s Brand Activations Fans Will Love
The 2026 FIFA World Cup will be the biggest football event in history, with 48 teams playing 104 matches across 16 host cities in the United States, Canada and Mexico (EMW Global report). As we refer to in the USA, soccer is coming home. Analysts predict more than six billion people will follow the tournament, […]
Community, Not Just Reach: Why Fan-Led Storytelling Beats Broadcaster-Only Strategies in 2025
If you work in sports, entertainment, or the creator economy, you’ve felt the shift: audiences are no longer satisfied being “reached.” They want to be recruited into inside jokes, fan rituals, live reactions, and shared authorship. In 2025, that’s not a trend but the playbook. Social platforms keep rewarding real voices; fans keep rewarding the […]
Branded Video Messages to Gifts (and How Florists & Gift Shops Can Price It)
You know that feeling when someone opens a gift, and it’s not just the present that makes them smile, but it’s the thought behind it? Well, that’s the magic we’re talking about. Today, people are looking for a moment, a memory, something that touches the heart. And honestly, nothing says “I’m thinking of you” more […]
Holiday 2025 Personalization Playbook: How QR-Powered Video Gift Notes Turn Every Purchase Into a Mom
Holiday 2025 Personalization Playbook: How QR-Powered Video Gift Notes Turn Every Purchase Into a Moment The holiday season of 2025 is shaping up to be a game-changer for retail brands looking to capture the hearts and attention of their customers. As consumer expectations continue to rise, hyper-personalization has emerged as one of the most powerful […]
Dallas to Miami: City-Specific Content Strategies for the Biggest World Cup Ever
The FIFA World Cup 2026 content strategy playbook isn’t “one size fits all.” With matches and fan zones spread across 16 North American cities, every market brings its own culture, slang, pace, and pride. If you’re still planning one generic hero spot and a single hashtag, you’ll miss the lightning in the local bottle, especially […]
FIFA 2026 Host-City Goldmine: Fan Zones, Festivals, and UGC Challenges Brands Should Launch Now
The last World Cup, held in 2022, drew over 5 billion global views. That’s more than half the planet tuning in to watch, share, and celebrate. The 2026 edition is even bigger: it will be the largest in history, featuring It will be the first time three nations co-host the tournament, making it a cultural […]
How to Collect Authentic User-Generated Video Content for Your Brand
Think about the last time a polished ad really stuck with you. Now compare it with a scrappy, heartfelt TikTok or Instagram video from a real customer sharing their experience. Which one felt more believable? Which one would you share with a friend? That’s the magic of user-generated video content (UGC). Today’s audiences don’t want […]
