Why Authentic Content Marketing Wins in 2025
Consumers have become numb to hyper-polished advertisements and AI-generated fluff. They’re scrolling past picture-perfect posts and skipping ads that feel more robotic than human. What breaks through? Realness. Raw emotion. Relatable stories. In other words: authentic content marketing. Consumers want brands to talk with them, not at them. Because of this, being authentic in marketing […]
Tools for Video Storytelling: How to Capture Compelling UGC
With so much content out there, stories are what move people. But not just any story. Real, unscripted, emotionally resonant narratives told by actual customers are what build true brand affinity. In 2025, storytelling isn’t about perfection; it’s about authenticity. And that’s exactly where user-generated content (UGC) comes in. UGC empowers brands to turn real […]
Enhancing Your Content Strategy with UGC
User-generated content (UGC) has evolved far beyond selfies and customer reviews. Nowadays, it includes raw, emotionally honest and unpolished UGC videos, such as product reactions, short testimonials, behind-the-scenes stories, and real-time experiences captured by fans, customers, or employees. Why is this shift happening now? Because audiences crave authenticity. In 2025, brand storytelling is about human-first […]
5 Benefits of Crowdsourcing for Your Content Strategy
Crowdsourcing isn’t just another buzzword. It’s becoming a key part of how modern brands communicate. At its heart, it means inviting your audience, customers, and creators beyond your team to help shape your content. Think along the lines of customer videos, social challenges, or collaborative stories. In a time when polished ads often feel disconnected, […]
Event Activations with Interactive Videos: How UGC Can Amplify the Impact
Event activations create live, engaging brand experiences that invite audiences to participate rather than just watch. Interactive video marketing for events takes this a step further turning attendees into active participants who click, explore, and choose their path. But high-quality interactive videos can be costly and time-consuming to produce. User-generated content (UGC) helps fill that […]
4 Things to Know Before Managing Your First UGC Project
User-generated content (UGC) is a big deal in marketing these days. People trust what other customers say way more than ads. 93% of marketers who employ user-generated content in their marketing efforts say it performs significantly better than typical branded material. Plain and simple, UGC packs a punch! So, you’re about to start your first […]
How to Use Interactive Video to Power Experiential Marketing Campaigns
Nowadays, simply grabbing attention isn’t enough, and you need to deliver an experience that sticks. That’s where experiential marketing campaigns come in. These immersive, emotion-driven interactions go far beyond ads; they invite people to step into your brand world. Think pop-up activations, branded installations, or festivals that let attendees engage with your brand in real […]
How to Create Budget-Friendly Branded Video Content with BrandLens
In 2025, the demand for authentic video content has never been higher. Audiences crave real stories from real people, and they’re quick to scroll past anything that feels overly polished or salesy. Yet many businesses, especially small and growing brands, struggle with high video production costs. Hiring actors, renting studio space, and paying for professional […]
3 Key Tips for Remote Video Production in 2025
Did you know? The global market for remote video production was valued at around USD 2.5 billion in 2023 and it’s on track to nearly triple, reaching about USD 6.8 billion by 2032. That’s a hefty growth rate of 11.5% annually, showing just how fast brands are embracing remote video creation as a key part […]
Video Testimonial Examples | BrandLens
Video Testimonial Examples: How to Get Testimonials for Your Brand Let’s say you’re shopping for a brand new air fryer for your kitchen, and you’re not sure where to start. Do you get on your favorite search engine and see what shows up? Do you click on a few different company’s sites to see what […]
What Is a UGC Creator? | BrandLens
If you’ve been online in the last year, you’ve probably seen hundreds of videos of people talking about their days, using products, and sharing their experiences. This kind of content is called user-generated content or UGC content, and the people who make it are UGC creators. UGC content is an umbrella term for anything made […]
Real Is the New Viral: Why Brands Are Embracing Unpolished UGC
Authentic User-Generated Content: Why Real Is the New Viral Authentic user-generated content is taking over the marketing playbook. As polished influencer videos lose their impact, real voices are cutting through the noise. Customers want to hear from people like them—not actors reading scripts.This shift is more than a trend—it’s a reflection of how modern audiences […]
