Let Customers Show Off Your Beauty & Fashion Brand

Collect authentic, on-brand videos that build trust and drive sales. BrandLens is your UGC Video technology partner, making it easy.

Advantages Beauty & Fashion Brands Get with BrandLens

Create a Vault of Authentic Beauty & Fashion Videos

Compile real-user clips that amplify your brand story.

Launch Trend-Fueled Campaigns in Minutes

No apps—just scan, record, and submit.

Collaborate Seamlessly with creators with no reshoots.

Automated rights, metadata, and approvals in one place.

Use Cases for Beauty & Fashion Brands

Get Ready With Me (GRWM) Videos

Capture authentic beauty routines featuring your products.

Tutorials & How-To Videos

Encourage creators to show applications, styling tips, and product hacks

Unboxing & First Impressions

Highlight the excitement around new arrivals, PR packages, and launches.

Customer Review & Testimonial Videos

Gather powerful video feedback where customers share their honest opinions

Packaging-Driven Video Experiences:

Make your product packaging an evergreen, interactive gateway to co-created brand stories.

UGC Platform Features for Beauty and Fashion Brands

Effortless Participation

Encourage your customers to create user-generated content with no apps, downloads, or registration required.

On-Screen Guided Storytelling

Provide step-by-step instructions that guide creators through the video process.

Private TikTok-Style Gallery

Curate and showcase your best user-generated videos privately or publicly—maximizing conversions and driving social engagement.

Real-World Impact of BrandLens

Customer reviews on Google

Let Your Customers Be Your Creators

FAQ

Frequently Asked Questions

UGC video marketing turns real customers and creators into storytellers for your brand. In beauty and fashion, shoppers want to see results, textures, fits, and routines before they buy.

  • Builds trust faster than polished ads
  • Reduces hesitation on high-consideration products
  • Feels authentic, not scripted
  • Matches how consumers already discover products online (TikTok, Reels, GRWM)

Brands can invite customers to record videos using QR codes or links activated at key moments in the journey.

  • On packaging / unboxing
  • In email flows and loyalty programs
  • After product drops or seasonal launches
  • From retail displays and mirrors

All videos land in a central BrandLens library, organized and rights-cleared automatically.

 High-performing formats are those that show real product use and transformation.

  • Try-ons / outfit styling
  • GRWM / skincare or makeup routines
  • Texture, swatch, or finish demos
  • First impressions + unboxing
  • Before-and-after result stories

 Yes. Every campaign can be customized to guide the story while still feeling authentic.

  • On-screen prompts for what to show or say
  • Branded colors, message tone and overlays
  • Fits both creator and customer UGC
  • Works for new launches, drops and collabs

 BrandLens automates the steps that normally slow teams down.

  • Auto-tagging and moderation
  • Built-in content rights clearance
  • Centralized media library
  • Instant reuse across PDPs, ads and social

 When people feel seen, they stick with your brand.

  • UGC turns shoppers into brand participants
  • Encourages routine-sharing and repeat use
  • Community replaces “audience”
  • Loyalty becomes emotional, not transactional

 BrandLens replaces chaotic handoffs with a single guided workflow

  • One link = consistent creative direction
  • Creator and customer content lives together
  • Perfect for product drops and collabs
  • Speeds time from shoot → publish

 Both matter — and they complement each other.

  • Creators = credibility + aspirational tone
  • Customers = relatability + purchase proof
  • Combining both signals trust at scale
  • In beauty/fashion, blended UGC converts best

 Rights are secured at the moment of submission.

  • No chasing release forms
  • Legal is built-in, not bolted on
  • Campaign-ready immediately
  • Safe for paid ads, email, PDPs & retail displays

 Yes — one platform powers both physical and digital touchpoints.

  • In-store QR: mirrors, signage, testers, packaging
  • Online: Shopify PDPs, landing pages, loyalty hubs
  • Ideal for Sephora-style or Ulta-style brand experiences

 They keep shoppers inside your story longer — the same way TikTok keeps users watching.

  • Autoplay vertical video = instant attention
  • Shoppable gallery embedded on PDPs or campaign pages
  • Increases dwell time + product confidence
  • Turns browsers into buyers through real proof

UGC is now proven to outperform polished ads.

  • Authentic content converts up to 3x better
  • Reduces hesitation on shade/fit/texture
  • Drives repeat purchase + LTV
  • Works especially well on Sephora-style PDP layouts
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