Turn Audiences into Active, Video-Creating Participants in Media and Entertainment
Transform passive viewers into engaged brand advocates. With BrandLens, easily launch fan-driven video experiences—from reactions and predictions to creative storytelling—perfect for film, TV, music, streaming, esports, and more. No apps, instant sharing, seamless sponsorship opportunities.
Advantages Media Brands Get with BrandLens
Fan Engagement at Scale
Activate millions of fans effortlessly through guided, branded video experiences.
Shareable, Branded Video Moments
Fans create memorable content ready for instant social sharing—amplifying your reach organically.
Streamlined Sponsorship Integration
Create co-branded or sponsored UGC experiences that drive new revenue streams and partnerships.
Popular Use Cases for Media & Entertainment with UGC
Fan Predictions & Commentary
Let audiences predict outcomes or add fun commentary for sports, reality TV finales, or streaming events.
Reaction & Watch-Along Videos
Capture fans' authentic reactions to trailers, show premieres, or dramatic finales, optimized for social sharing.
Lip-Sync & Acting Challenges
Fans recreate iconic film, TV, or music moments using pre-recorded audio or scripts, amplifying engagement and reach.
Branded "Finish-the-Scene" Stories
Viewers complete unfinished clips or branded narratives with creative twists, perfect for streaming and episodic content.
Gamified Fan Activations
Create interactive quizzes, trivia, or timed video challenges around your media properties—ideal for launch events and premieres.
Behind-the-Scenes & Fan Content
Invite fans to co-create behind-the-scenes style videos, tour setups, or fan-made creative tributes to characters and celebrities.
Key Features for Media & Entertainment
Instant Fan Participation with no Apps
Fans scan QR codes or links—no apps or downloads—just instant video creation.
Guided Storytelling Video Experiences
On-screen prompts, guided storyboarding, and branded overlays ensure quality and consistency.
Real-Time TikTok Style Galleries
Videos instantly populate in branded galleries, ready for embedding, voting, and one-click social media sharing.
AI-Driven Moderation, Content Rights & Curation
Automatically manage content quality and rights at scale with built-in AI moderation and tagging.
Real-World Impact of BrandLens
Category:
- Activation
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Vahagn Khachikyan
Category:
- Activation, Engagement
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Vahagn Khachikyan
Category:
- Activation, Engagement
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Vahag Karayan
Amplify Your Audience Engagement
FAQ
Media & Entertainment Solutions FAQ
How does BrandLens minimize friction for audience-led content creation?
In the M&E world, every second of friction is a lost conversion. BrandLens removes the “app-download hurdle” entirely. Fans simply scan a QR code or click a link to launch a browser-based camera. This instant access is designed to capture authentic fan sentiment—like trailer reactions or “watch-along” moments—the moment they happen.
How do we maintain production quality and brand consistency with fan-submitted videos?
We know that “raw” shouldn’t mean “messy.” BrandLens uses guided storytelling video experiences. You can provide on-screen prompts, storyboarding, and pre-recorded audio (perfect for acting or lip-sync challenges). This ensures that while the content is user-generated, it remains aligned with your IP’s visual identity and narrative goals.
What measures are in place for brand safety and rights management?
Protecting your IP is paramount. The platform features AI-driven moderation to filter out inappropriate content before it ever hits your gallery. Additionally, the workflow includes built-in content rights management, ensuring that you have the necessary permissions to repurpose fan content for social media, broadcast, or marketing materials.
Can these fan activations be monetized or sponsored?
Absolutely. BrandLens is built with sponsorship opportunities in mind. You can integrate branded overlays, logos, and specific “presented by” prompts directly into the fan’s recording experience. This creates a new tier of premium digital inventory for your partners, moving beyond standard banner ads into immersive, fan-driven engagement.
How do we integrate the collected UGC into our existing digital ecosystem?
Content shouldn’t live in a silo. BrandLens generates real-time, TikTok-style galleries that can be embedded directly into your official website, app, or event landing page. These galleries support voting and one-click social sharing, turning your primary digital real estate into a dynamic hub for community activity.
With APIs you can also push content to your DAM as well.
What M&E-specific use cases does the platform support?
The platform is versatile enough to handle everything from fan predictions for reality TV finales to “Finish-the-Scene” narratives for streaming launches. Whether it’s gamified fan activations for an esports tournament or BTS-style co-creation for a film premiere, the tool is designed to scale with your campaign’s creative ambitions.
