Hershey’s reimagined the gifting experience in Southeast Asia with a groundbreaking campaign powered by BrandLens. By enabling customers to attach personalized video messages to Hershey’s Kisses boxes, this activation transformed chocolate gifting into a deeply emotional and memorable gesture. Through this seamless integration of technology and creativity, Hershey’s achieved extraordinary consumer engagement and set a new benchmark in customer loyalty and brand storytelling.
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The traditional gifting experience was often limited to tangible items without opportunities for personalization. Hershey’s aimed to elevate this by allowing consumers to add a personal touch to their gifts, especially during emotionally charged seasons like the holidays and Valentine’s Day. The goal was to stand out in the competitive gifting market while fostering stronger emotional connections between their customers and recipients. Hershey’s needed a scalable, easy-to-use platform that ensured high engagement without requiring additional apps.
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Hershey’s partnered with BrandLens to design an innovative, personalized gifting experience. Customers could create heartfelt videos in just a few simple steps:
With six video templates designed specifically for holidays and Valentine’s Day, Hershey’s ensured every gift conveyed an emotional story.
See the official Hershey’s video ad showcasing this activation.
This campaign redefined the act of gift-giving by adding a deeply personal and emotional dimension. Hershey’s seamlessly blended innovative technology and heartfelt storytelling, proving that memorable experiences can drive meaningful consumer engagement and brand loyalty.
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“Hershey’s made our holidays unforgettable! The personalized video was such a sweet and heartfelt touch that made our gift truly special.”
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Check out Hershey’s Instagram posts highlighting the Valentine’s Day activation:
View the posts about the Holiday Kisses activation here:
See how this innovative gifting solution works, posted by Hershey’s Philippines: