Hershey’s kisses with personalized Videos

 

 

 

 

Hershey’s – Redefining Gift-Giving with Personalized Video Messages

 

 

Overview

 

Hershey’s reimagined the gifting experience in Southeast Asia with a groundbreaking campaign powered by BrandLens. By enabling customers to attach personalized video messages to Hershey’s Kisses boxes, this activation transformed chocolate gifting into a deeply emotional and memorable gesture. Through this seamless integration of technology and creativity, Hershey’s achieved extraordinary consumer engagement and set a new benchmark in customer loyalty and brand storytelling.

Learn more about our solutions and pricing by visiting BrandLens Pricing.

 

Challenge

 

The traditional gifting experience was often limited to tangible items without opportunities for personalization. Hershey’s aimed to elevate this by allowing consumers to add a personal touch to their gifts, especially during emotionally charged seasons like the holidays and Valentine’s Day. The goal was to stand out in the competitive gifting market while fostering stronger emotional connections between their customers and recipients. Hershey’s needed a scalable, easy-to-use platform that ensured high engagement without requiring additional apps.

Stay updated on industry insights and thought leadership by reading our blog.

 

Solution

 

Hershey’s partnered with BrandLens to design an innovative, personalized gifting experience. Customers could create heartfelt videos in just a few simple steps:

  1. Creating the Message: Consumers scanned a QR code inside their Hershey’s Kisses box, selected from themed video templates (holiday or Valentine’s Day), recorded their video message, and received a unique retrieval code.
  2. Sharing the Gift: The sender wrote the retrieval code on the box, enabling the recipient to access their personalized video message.
  3. Receiving the Surprise: Recipients scanned the QR code, entered the code, and enjoyed a heartwarming video message tied to their gift.

With six video templates designed specifically for holidays and Valentine’s Day, Hershey’s ensured every gift conveyed an emotional story.

See the official Hershey’s video ad showcasing this activation.

BrandLens powered Hershey’s Kisses Love Edition Valentine’s Day gift box with QR codes for personal messages and colorful foil-wrapped chocolates.
Make this Valentine’s Day extra special with Hershey’s Kisses Love Edition. Personalize your gift with a unique video message using our QR code feature and create a lasting impression

Results

 

  • Unprecedented Engagement: More than 300,000 consumers engaged, creating over 20,000 personalized videos.
  • Outstanding Interaction Rates: Achieved an exceptional 35% engagement rate, far exceeding industry benchmarks.
  • Priceless Brand Impact: Personalized videos lived on recipients’ phones, creating lasting emotional memories and strengthening brand affinity.
  • Significant Content Volume: Generated over 60 hours of branded content, ensuring Hershey’s remained a part of customers’ celebrations.

 

Impact

 

This campaign redefined the act of gift-giving by adding a deeply personal and emotional dimension. Hershey’s seamlessly blended innovative technology and heartfelt storytelling, proving that memorable experiences can drive meaningful consumer engagement and brand loyalty.

Explore how BrandLens can transform your campaigns by visiting BrandLens.io.

 

Customer Quote

 

“Hershey’s made our holidays unforgettable! The personalized video was such a sweet and heartfelt touch that made our gift truly special.”

 

Why It Worked

 

  • Cutting-Edge Technology: QR codes and pre-designed video templates provided a user-friendly and engaging experience.
  • Emotional Resonance: Personalized videos created meaningful connections, elevating the gifting experience.
  • Scalability: The solution scaled efficiently, supporting high volumes of user-generated content while maintaining quality.

 

Learn how to add similar innovations to your campaigns. Visit our pricing page to get started.

 

Explore More

 

Discover additional inspiration for creating memorable campaigns by visiting our blog. Stay ahead in industry thought leadership and trends.

 

Additional Resources

 

Check out Hershey’s Instagram posts highlighting the Valentine’s Day activation:

 

View the posts about the Holiday Kisses activation here:

 

Watch the Video Explanation

 

See how this innovative gifting solution works, posted by Hershey’s Philippines:

 

Project Details

  • Category: Activation
             
Hershey’s kisses with personalized Videos