The Scoop

12 Ways to Use UGC Beyond Social Media

13 Jan, 2024 lana
Wait. Is it possible to use UGC beyond Social Media? Well, of course, yes! User-generated...

Celebrating Our Victory at Glendale Tech Week’s Pitchfest

17 Oct, 2023 lana
Greetings, dear readers and supporters of BrandLens. We come to you today with humility and...

Psychology of UGC: Why People Love It?

3 Oct, 2023 lana
Trust is the lifeblood of effective marketing, and in today's fast-paced advertising world, it's more...

User Generated Content (UGC) vs. AI-Generated Content: A Comprehensive Comparison

29 Aug, 2023 lana
ChatGPT, Bing, Google Bard AI, Jasper AI...the number of AI bots is increasing rapidly every...

How User-Generated Content (UGC) Can Boost Your Ecommerce Sales

20 Jul, 2023 lana
In today's digital landscape, simply showcasing a product on a website is no longer enough...

5 Common Types of UGC Videos Your Brand Will Benefit from

7 Jun, 2023 lana
In today's digital landscape, user-generated content (UGC) has become invaluable for brands looking to connect...

Community-Led Growth: What it is and Why it is Important

5 May, 2023 lana
Whether your brand has 20 or 1 million customers, you have your own brand loyalists...

Macro, Micro, Nano Influencers and Creators: What’s next?

24 Mar, 2023 lana
Why is influencer marketing thriving? Influencer marketing is thriving and has become a popular marketing...

Communities, Culture, and Trends

28 Feb, 2022 vahag
Communities, Culture, and Trends Bill Gates once said: "Content is the king," and it still...