The Scoop

Why Consumers Want to Be Involved: Building Trust Through Collaborative Content

28 Aug, 2024 vahagbl
Why Consumers Want to Be Involved: Building Trust Through Collaborative Content Trust is everything in...

How Artificial Intelligence Transforms Content Creation

18 Jun, 2024 vahagbl
How Artificial Intelligence Transforms Content Creation Staying ahead of the curve requires more than just...

The Real Definition of UGC (Beyond Influencers and Creators)

25 Apr, 2024 lana
  User-Generated Content (UGC) is often associated with consumer-generated media, influencer collaborations, or customer testimonials....

FTC’s New Rules on Deceptive Endorsements, Reviews and UGC

11 Mar, 2024 lana
FTC's New Rules on Deceptive Endorsements, Reviews and UGC Online endorsements and reviews often influence...

12 Ways to Use UGC Beyond Social Media

13 Jan, 2024 lana
Wait. Is it possible to use UGC beyond Social Media? Well, of course, yes! User-generated...

Celebrating Our Victory at Glendale Tech Week’s Pitchfest

17 Oct, 2023 lana
Greetings, dear readers and supporters of BrandLens. We come to you today with humility and...

Psychology of UGC: Why People Love It?

3 Oct, 2023 lana
Trust is the lifeblood of effective marketing, and in today's fast-paced advertising world, it's more...

User Generated Content (UGC) vs. AI-Generated Content: A Comprehensive Comparison

29 Aug, 2023 lana
ChatGPT, Bing, Google Bard AI, Jasper AI...the number of AI bots is increasing rapidly every...

How User-Generated Content (UGC) Can Boost Your Ecommerce Sales

20 Jul, 2023 lana
In today's digital landscape, simply showcasing a product on a website is no longer enough...

5 Common Types of UGC Videos Your Brand Will Benefit from

7 Jun, 2023 lana
In today's digital landscape, user-generated content (UGC) has become invaluable for brands looking to connect...

Community-Led Growth: What it is and Why it is Important

5 May, 2023 lana
Whether your brand has 20 or 1 million customers, you have your own brand loyalists...

Macro, Micro, Nano Influencers and Creators: What’s next?

24 Mar, 2023 lana
Why is influencer marketing thriving? Influencer marketing is thriving and has become a popular marketing...