The Challenge
STAN (Science and Technology Angels Network) sought to enhance the efficiency of bridging the gap between promising startups seeking investment and potential angel investors. With a multitude of startups vying for attention, it was crucial to provide a streamlined and engaging way for these startups to present their ideas to investors.
The Solution
To address this efficiency enhancement goal, STAN signed up with BrandLens to use . Instead of solely depending on conventional pitch sessions, STAN used BrandLens UGC campaigns to source video pitches. Campaigns provided predefined questions, and founders created succinct 30-second video pitches by answering them. These videos served as a crucial introduction to the pitching sessions, providing angel investors with essential information about each startup’s distinct concept and vision.
The Results
STAN’s partnership with BrandLens and the introduction of 30-second videos provided an innovative solution that significantly improved the investment process. These concise videos offered investors valuable context, resulting in a higher success rate for investment deals and fostering better connections between startups and angel investors. This efficiency enhancement transformed the startup-investor interaction landscape, benefiting both parties.
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Project Details
- Category: Activation
