Category:
- Activation, Engagement
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Vahag Karayan
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Easily collect user-generated content (UGC) to build trust, drive engagement, and increase sales for your consumer packaged goods (CPG). See the authentic customer voices driving your brand story.
Collect genuine consumer stories and product experiences at scale.
Deploy campaigns swiftly without app downloads—scan, shoot, submit.
Highlight relatable product experiences to deepen consumer trust and connection.
Capture authentic first impressions from loyal customers or influencers.
Transform every box into an interactive video experience.
Showcase how customers use your consumer packaged goods in everyday life.
Gather powerful video reviews about product quality and customer satisfaction.
Highlight positive customer interactions within retail environments, driving in-store traffic.
Fuel new product launches and seasonal campaigns with authentic user-generated video content.
Instant, app-free video submissions directly from your product packaging, emails, or SMS.
On-screen prompts and templates ensure high-quality, on-brand UGC.
Automate video organization with AI and rights management for seamless campaign scaling.
Category:
Vahag Karayan
FAQ
In the CPG world, every extra step is a drop-off point. BrandLens utilizes app-free, browser-based capture. By placing QR codes on primary or secondary packaging, you activate consumers at the “First Moment of Truth” (FMOT)—the second they interact with the product—without requiring them to download a third-party app.
Yes. You can generate unique capture links or QR codes for specific SKUs or product lines. This allows you to segment your UGC (User-Generated Content) by flavor, scent, or size, ensuring the social proof on your Product Detail Pages (PDPs) is hyper-relevant to what the shopper is currently viewing.
BrandLens bridges the gap between the retail shelf and your digital ecosystem. By integrating capture points on shelf-talkers or in-store displays, you can capture “in-the-wild” shopper testimonials. These authentic clips can then be repurposed as high-ROAS (Return on Ad Spend) creative for your paid social channels or Amazon Brand Store.
Brand safety and legal compliance are non-negotiable for Tier-1 CPG brands. The platform includes an automated rights-clearance workflow. When a consumer submits a video, they agree to your specific terms of use upfront, giving your legal team peace of mind and your creative team a library of “ready-to-deploy” assets.
By embedding authentic customer stories directly into the PDP or checkout flow, you provide the “social validation” needed to reduce purchase hesitation. For CPG brands, this typically manifests as a measurable lift in conversion rates and a decrease in bounce rates, as shoppers spend more time engaging with peer reviews rather than static imagery.
Absolutely. Every video submission is a lead-generation opportunity. You can configure the capture flow to collect first-party data (emails, social handles, or survey responses), allowing you to move “anonymous” retail shoppers into your owned CRM for retargeting and loyalty loops.
The solution is designed for no-code implementation. Whether you are running on Shopify, BigCommerce, or a headless environment, BrandLens integrates via simple embed scripts or direct links, meaning your brand team can launch a campaign without waiting for a 3-month dev sprint.
For Custom and flexible plans available for Agencies and Enterprises.
Contact us for more information.
