Turn Fans into the Highlight with Video-Powered Activations

Bring your fanbase into the game with fun, sponsor-ready video challenges and experiences—before kickoff, during halftime, or in the off-season. BrandLens helps sports teams, leagues, and sponsors activate participation at scale with no apps, no friction, and instant social sharing.

Why Sports Brands & Teams Use BrandLens

Activate Fans Year-Round

From preseason hype to game-day challenges and off-season contests, keep fans engaged with participatory video formats.

Boost Social Reach with Shareable Challenges

Give fans something fun to post—predict the score, do the best celebration, or narrate the winning play.

Sponsored Campaigns with Real ROI

Offer branded video experiences tied to sponsors—complete with co-branding, giveaways, and gallery placements.

Popular Use Cases for Sports Teams & Brands

BrandLens FIFA Predict the Score Video contest

Score Predictions & Game Commentary

Fans record their score picks or become the play-by-play voice of the week.

Finish the Play or Create a Fan Card

Invite fans to complete a highlight, act out a pass, or build a custom video trading card—fun, visual, and ideal for social sharing.

Fan Celebration & Reaction Videos

Capture the best goal screams, buzzer-beater reactions, or post-win rituals.

Duets & Side-by-Side Moments

Let fans recreate iconic plays or react next to top highlights and hype reels.

Trivia & Signature Challenges

Let fans test their knowledge with on-screen quizzes or recreate iconic player poses and celebrations—perfect for in-venue, social, or sponsor tie-ins.

Draft Day & Roster Announcements

Turn big moments into creative fan content—from mock draft reactions to "welcome to the team" messages.

Off-Season Engagement Campaigns

Keep the energy alive with themed challenges, team nostalgia stories, and regional pride prompts.

Key Features for Sports Teams & Events

No-App, QR & Link Access

Scan or click to record—perfect for stadiums, second screens, or home viewing.

Branded, Guided Video Templates

On-screen prompts, team videos and graphics ensure content stays fun, aligned, and ready to post.

Real-Time Galleries & Jumbotron-Ready Feeds

Showcase submissions in real-time on jumbotrons, websites, or social feeds.

Sponsorship-Ready Format

Add sponsor branding, calls-to-action, and prizes to campaigns—no added production lift.

Real-World Impact of BrandLens

Customer reviews on Google
Posted on Google Google
janmejay narayan profile picture
janmejay narayan
10 September 2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Excellent service
Posted on Google Google
Marion Abrams profile picture
Marion Abrams
18 August 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
BrandLens is a great way to gather UGC or stakeholder video content with a consistent look and feel.
Posted on Google Google
Jeanette McCulloch profile picture
Jeanette McCulloch
20 July 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Great tool for collecting video testimonials and consents all in one place. I searched around quite a bit looking for a tool that was easy for the end user. Bonus: it is easy to set up in multiple languages. Have used to collect videos for a UNICEF project 3 years running - BrandLens has been essential to the project. Before this, we would request videos, but we'd often be chasing down the consents, or the video was pointing in the wrong direction, etc. etc. BrandLens makes testimonial-type campaigns completely achievable. Highly recommend.
Posted on Google Google
Jaime Green profile picture
Jaime Green
7 May 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
We’ve used BrandLens to boost employee engagement and capture videos at our events. It’s super easy to use and makes it simple to get real, on-brand moments from our team and customers. Their success team has made themselves available and jumped in to help over and over again to ensure our success. It's a great tool and overall has been a great customer experience.
Posted on Google Google
Anita Yerevani profile picture
Anita Yerevani
30 April 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
We use Brandlens services for a few different purposes at PFG. First, we utilized it to gather client reviews and believe me, when it’s real customer videos, it leaves a much bigger impact. We also used it for our internal company users , sending out surveys for productivity and areas of improvement. System is easy, reliable and affordable. We double down!
Posted on Google Google
Vicky Picciotto profile picture
Vicky Picciotto
24 April 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
We've used BrandLens to produce over 20,000 UGC videos, and it has completely transformed the way our team works with creators. The platform made it incredibly easy to request specific shots from talent, helping us build a robust content library with exactly the footage we needed. It's been a game-changer for our producers—efficient, intuitive, and built with real creative needs in mind.
Verified by Trustindex
Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more

Put Your Fans in the Spotlight

FAQ

Frequently Asked Questions

Fans can access challenges instantly via QR codes or direct links. This makes it ideal for in-stadium jumbotrons, social media stories, or second-screen experiences during a broadcast.

Yes. BrandLens features real-time galleries and “Jumbotron-ready” feeds, allowing teams to showcase fan submissions on big screens or websites almost instantly.

Absolutely. The tool uses branded, guided templates with on-screen prompts and team graphics to ensure all user-generated content (UGC) aligns with your organization’s visual identity.

BrandLens is built with a sponsorship-ready format. Organizations can add sponsor logos, specific calls-to-action, and prize incentives directly into the video capture experience without extra production lift.

Yes. One of the platform’s key benefits is its ability to collect video testimonials and consents all in one place, ensuring that the content gathered is legally cleared for promotional use.

Yes. Many teams use it for off-season campaigns like roster announcements, mock draft reactions, and regional pride prompts to keep the fanbase energized year-round.

You can request a demo or start a trial directly through their website to explore how these activations can fit your specific team or event.

BrandLens
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.