You know that feeling when someone opens a gift, and it’s not just the present that makes them smile, but it’s the thought behind it? Well, that’s the magic we’re talking about. Today, people are looking for a moment, a memory, something that touches the heart. And honestly, nothing says “I’m thinking of you” more than a personalized message that’s delivered in a way that feels special.
Imagine this: a customer is unwrapping a gift, and instead of a plain old card, a video pops up. It’s a personal message from the sender; maybe it’s a “Happy Birthday” or a “Just because” note, but it’s real. It’s them, speaking to the recipient, sharing a moment. That moment is priceless, and that gift is unforgettable.
Video is quickly becoming the go-to way to take gifting to the next level. Whether it’s a bouquet, a curated gift set, or even a box of chocolates, adding a video message makes the whole experience feel so much more personal. And it’s not just about the sender’s words; it’s about how it makes the recipient feel: more connected, more valued. And it’s these kinds of emotional touches that build brand loyalty and make your business stand out.
Research shows that video content generates 1,200% more shares than text and images combined, making it one of the most powerful tools to elevate any gift-giving experience.
In this post, we’ll dive into:
- How video content can elevate your gifting experience.
- How to easily implement video messages into your products.
- Pricing strategies that work, so you can profit from personalization.
By the end, you’ll see how easy it is to turn every gift into a memorable experience that people will want to share.
Why Video Is The Key To Elevating Gifting Experiences
As a florist or gift shop owner, you already know that gifting is about the experience, not just the product. Video messages take that emotional connection and amplify it in a way that a card or note can’t quite match. Studies show that viewing a video message creates a strong emotional response, making a lasting impression.
For example, think about a bouquet. Sure, it’s beautiful, but imagine the recipient’s surprise when they see a personalized video message pop up from the sender. It’s an experience that turns a simple gesture into something unforgettable. A QR code on the flower tag or inside the gift box can open a heartfelt video, instantly making the gift feel more meaningful.
People are more likely to remember the sender’s face, voice, and message because the emotional intensity of video creates a deeper connection than any card or note.
This video feature doesn’t just benefit the recipient. It increases brand loyalty, too. Gifting brands that offer these personalized experiences are viewed as more thoughtful and attentive, which translates into increased customer satisfaction and repeat business.
Take Floward, for example. This florist e-commerce brand nailed the power of video in its advertising. Their campaign features an ad copy that creates an emotional connection by inviting customers to “Share your feelings.” To sweeten the deal, they offer a discount, free delivery, and a free personalized video card with each purchase. This combination of emotion-driven messaging and a tangible incentive increases conversion rates significantly.
What’s really powerful here is the human presence in the video, which makes the whole experience feel personal and authentic. Personalized gifting campaigns with video notes can have a lasting impact.
How to Easily Implement Video Messages into Your Products
So adding video messages might sound tricky, but it’s actually easier than you think. Here’s a breakdown of how you can start offering this feature in your florist or gift shop:
Pick Your Video Format
Decide whether you want to offer prerecorded branded videos, user-generated content (where customers record their own messages), or a hybrid of both. For example, a thank-you message from your brand at the beginning, followed by a personalized video from the customer. It’s an easy way to give customers control while keeping your brand’s tone in check.
User-Generated Content (UGC)
UGC is a great way to let customers contribute to the experience. By allowing them to record their own personal messages, you can create a truly authentic experience that feels intimate. Customers will appreciate the ability to personalize their gift, making it a more memorable gesture.
As an example, Hershey’s, a leading global chocolate brand, used the BrandLens video platform to create a personalized gifting experience by allowing customers to attach video messages to Hershey’s Kisses boxes. Consumers could record heartfelt messages via QR codes inside the boxes, adding a personal touch to their gifts. The results were remarkable:
- Over 300,000 consumers engaged
- Creating more than 20,000 personalized videos
- A 35% engagement rate.
Customers loved the emotional impact, with one saying, “The personalized video was such a sweet and heartfelt touch that made our gift truly special.” View Hershey’s post on Instagram to see how it worked.
If you go for UGC videos, check out how to collect branded UGC without friction and create successful video formats that will benefit your brand.
Branded Video
Branded videos offer professional consistency. These videos should align with your shop’s voice and aesthetic, and they help maintain a consistent brand identity across all customer touchpoints. A branded video might include a seasonal greeting, a thank-you message, or an introduction to your shop’s offerings.
Hybrid Model
A hybrid model combines both, starting with a branded greeting and following up with a customer-uploaded personal message. This gives the gift a professional touch while still allowing the recipient to feel the personal sentiment from the giver.
Integrate QR Codes
This is where the magic happens. Adding a unique QR-triggered experience for special occasions by placing a QR code on the flower tag, gift box, or product insert allows recipients to easily access the video message. The best part? The customer doesn’t need any special app or tech skills; they just scan and watch.
Cadbury, a confectionery brand, is a great case to highlight. In their Cadbury Glow campaign, the brand allowed customers to create personalized video clips that they could send to loved ones. By incorporating names and photos from users’ Facebook pages, the videos felt truly personal and engaging. To make the experience even more seamless, QR codes were used to easily share these personalized videos. This creative approach not only strengthened the connection between Cadbury and its customers but also encouraged social media sharing, expanding the brand’s reach. The campaign was a huge success, with customers deeply appreciating the personal touch, and it helped Cadbury boost its social presence through user-generated content.
Simplify the Process
Once your videos are ready, hosting and distributing them smoothly is essential for a seamless customer experience. Use tools like BrandLens or other easy-to-use platforms to streamline the video collection process. These platforms let you collect and host videos without any friction. You can integrate videos into your products easily and manage user-generated content without the need for complex app installations.
Your customers can upload their own videos directly to your app, and you can deliver them seamlessly with the gift. Check out cost-effective ways to produce video content.
Promote Your Video Message Feature
Once the functionality is in place, it’s time to spread the word. Market your new video messaging feature to your audience by highlighting it on your website, in your social media campaigns, and through email marketing. Show how these personalized video messages can make their gifts even more meaningful.
- Use eye-catching visuals and clear calls to action (CTAs) like “Add a Personal Touch with a Video Message” or “Make Your Gift Extra Special with a Custom Video.”
- You can also create a demo video showing how easy it is to scan the QR code and watch the personalized message.
Measure Success and Gather Feedback
Once you’ve implemented video messages, it’s essential to track the success of this initiative. Measure engagement rates, customer feedback, and how the feature affects repeat business. Did customers feel more connected to their gifts? Did they share the video with others?
Customer engagement with the QR codes (how many people are scanning), social media mentions, and return rates can help you understand how well this feature is resonating with your audience.
Pricing Strategies That Work, So You Can Profit from Personalization
Now that you’re offering video messages, let’s talk about how to price this add-on so it works for both you and your customers. Pricing video messages doesn’t have to be complicated, but it’s important to strike the right balance between value and accessibility.
Here are a few pricing ideas that have worked for other florists and gift shops:
- Basic Option (Free or Low-Cost): Offer a simple branded video from your shop at no extra charge. This could be a heartfelt “Thank you” message, a short story behind the gift, or a seasonal greeting. It adds a personal touch without any extra cost to the customer and helps introduce them to the concept of video gifting.
- Mid-Tier Option ($5–$10): Allow customers to add a short, custom text or audio message to accompany the video. This gives the customer a chance to make the gift a bit more personal without a huge price tag. It’s perfect for people who want something a little more unique but don’t need a full video from them.
- Premium Option ($15–$25): For customers who want to go all out, offer the ability to record a fully personalized video message. This could be from the sender themselves, creating a powerful and deeply personal connection. You could also add this option as part of a holiday or gift package.
- Bundled Packages: The holidays are a great time to upsell. For example, create a package deal that includes a bouquet or gift set along with a personalized video message. Offering a discount on the video when purchased as part of a larger bundle, which can help increase overall sales.
Bonus Tip: If you want to really take it up a notch, consider offering a subscription option where customers can add a video message to every order. For example, a monthly floral subscription service where each delivery comes with a personal video message. This keeps customers coming back, and you can set a subscription price that includes the video feature as a regular perk.
At the end of the day, the future of gifting is all about personalization and connection. Adding video messages to your products is a way to elevate the experience, build deeper relationships with your customers, and differentiate your brand.
By offering add-ons that make unboxing a social moment, you’re selling a memorable, emotional experience that customers will want to share with others. Plus, it’s a great way to boost brand loyalty, increase conversions, and keep your customers coming back for more.
Try integrating video messages with BrandLens into your gifts and watch your customer satisfaction and your sales soar!
References:
- https://www.researchgate.net/publication/336242662_Earned_Media_by_Commercial_Video_Sharing_The_Impacts_of_Value_and_its_Outcomes_to_Brands
- https://www.researchgate.net/publication/254780924_Emotion-Induced_Engagement_in_Internet_Video_Advertisements
- https://floward.co/floward-continues-to-be-a-leader-in-innovation-with-launch-of-new-features/
- https://brandlens.io/blog/how-to-create-personal-touch-with-ugc-video-content-for-gift-boxes/
- https://brandlens.io/blog/user-generated-content-ugc-vs-ai-generated-content-a-comprehensive-comparison/
- https://brandlens.io/blog/why-authentic-content-marketing-wins-in-2025/
- https://shop.hersheys.com/
- https://brandlens.io/case-study/hersheys-kisses-with-personalized-videos/
- https://www.instagram.com/reel/C29mnmssLAi/
- https://brandlens.io/blog/how-to-collect-ugc-videos-without-apps/
- https://brandlens.io/blog/5-common-types-of-ugc-videos-your-brand-will-benefit-from/
- https://brandlens.io/blog/holiday-2025-personalization-playbook-how-qr-powered-video-gift-notes-turn-every-purchase-into-a-mom/
- https://www.cadbury.co.uk/
- https://brandlens.io/
- https://brandlens.io/blog/how-to-create-budget-friendly-branded-video-content-with-brandlens/
- https://brandlens.io/blog/psychology-of-ugc-why-people-love-it/
