Mastering Social Video: The Best Online Video Editing Tools for Scroll-Stopping Content
In the ever-evolving landscape of social media and vertical video content, design isn’t about fluff—it’s about results. As a professional marketer who’s spent years testing and using these tools on the front lines of digital campaigns, I’ve learned that what really matters is efficiency, consistency, and output quality. Here’s a hard-nosed look at the online…
Vertical Impact: A Veteran Marketer’s Unfiltered Review of Online Video Editing Tools for Social Media
In the high-octane world of social media, your videos must cut through the clutter and capture attention instantly. Over years of running digital campaigns, I’ve tested countless online video editing tools to discover which platforms truly deliver fast, polished, and mobile-first content. This article isn’t about marketing fluff—it’s a no-nonsense, experienced perspective on the online…
The Power of Video in Government & Non-Profit Initiatives
How Video is Changing the Way We Engage, Advocate, and Inspire In an era where attention spans are shrinking and digital content dominates our daily interactions, video has emerged as one of the most powerful tools for governments and non-profits to connect with their audiences. A compelling video can inspire action, build trust, and drive…
The FTC on Fake Reviews: Staying Compliant and Building Trust
In August 2024, the Federal Trade Commission (FTC) introduced a landmark regulation targeting deceptive online reviews and endorsement practices. This final rule bans creating, purchasing, or selling fake reviews, testimonials, and social media influence indicators. With the regulation’s effective date fast approaching, businesses must take proactive steps to comply with the rules and rebuild consumer…
Top 5 Reasons Personal Injury Lawyers Should Leverage Video Testimonials
In the competitive world of personal injury law, establishing trust and credibility is paramount. Potential clients are not just seeking representation; they’re looking for someone who can empathize with their situation and deliver results. This is where video testimonials can make a transformative difference. By showcasing genuine client experiences, personal injury law firms can build…
The Importance of Consumer-Generated Content (CGC) for organizations
In the ever-evolving landscape of marketing and brand engagement, consumer-generated content (CGC) has emerged as a powerful tool for brands, sports teams, and organizations to connect with their audiences. At its core, CGC is authentic, relatable, and rooted in the voices of real people. This authenticity not only builds trust but also creates a dynamic…
How User-Generated Content is Transforming Brand Marketing in 2025
User-generated content (UGC) is redefining how brands engage with audiences. From the virality of short-form videos to the seamless scalability of video collection, UGC is reshaping the rules of brand storytelling, empowering consumers to become co-creators of content. This shift is more than a trend; it’s a transformation in how businesses connect, engage, and grow….
Engaging Consumers through Experiences: The Power of Co-Created Video Content
In today’s experience-driven market, building meaningful consumer engagement goes beyond traditional advertising. Brands are increasingly shifting towards interactive and immersive experiences, with video co-creation leading the way. Consumers, fans, and customers want to be part of something exciting—something they helped create. This shift has led to the rise of branded activations such as hashtag challenges,…
How Artificial Intelligence Transforms Content Creation
Staying ahead of the curve requires more than just creativity; it demands efficiency and innovation. At BrandLens, we’ve mastered AI to transform how we help our clients create and manage content, making the process smoother and more impactful. Join me as we explore the journey from the initial spark of an idea to the execution…
The Real Definition of UGC (Beyond Influencers and Creators)
User-Generated Content (UGC) is often associated with consumer-generated media, influencer or creator collaborations, or customer testimonials. The true essence of User-Generated Content (UGC) transcends conventional boundaries. It includes many new ways to improve brand-consumer interactions and community engagement. To begin, let’s define what the real definition of UGC is in it’s native and authentic form. When…
FTC’s New Rules on Deceptive Endorsements, Reviews and UGC
Online endorsements and reviews often influence consumer choices, so ensuring transparency and honesty in advertising practices is paramount. Companies that engage in deceptive tactics not only harm consumers but also create unfair competition for those who play by the rules. Recognizing the evolving landscape of technology and marketing, the Federal Trade Commission (FTC) has taken…
12 Ways to Use UGC Beyond Social Media
Wait. Is it possible to use UGC beyond Social Media? Well, of course, yes! User-generated content (UGC) is rapidly evolving from a niche marketing tactic to a fundamental component of content marketing strategies. Despite its growing popularity, often brands are not able to use the earned content effectively, resulting in wasting most part of it….
